CAROLYN A.

HICKS
Dallas, TX 75243 (214) 552-0195 carolynhicks1950@gmail.com

OBJECTIVE Award winning and organized marketing professional with over 15 years experience in marketing strategy, project management, and community outreach planning. Meets challenges with solutions to make a positive contribution. A resourceful, creative thinker who sees the big picture while achieving short-term goals. SKILL SUMMARY Successful strategic planning and project management - Advertising, budget development, and management Community Outreach - Event planning, logistics, advertising- Produced Direct Mail campaigns, and tracked ROI - Project lead for local creative talent and national advertising agencies Exceptionally well organized and detail oriented PROFESSIONAL EXPERIENCE Developed project and event plans that included logistics, budgets, timelines, and ROI strategy Designed Web strategy that incorporated coordinating copywriting, images, and layout Coordinated news articles, Web pages, press releases, brochures, e-blast campaigns, reports, internal newsletters, collateral, and Power Point presentations. Created, planned, and implemented community outreach strategy to include educational programs, relationship building, and awareness events. Developed plan marketing five products through billboards and direct mail with a positive ROI. Created process improvement projects for staff event sign-up that improved time management 100% Seamlessly planned and executed events, both professional (conferences, meetings) and health education with screenings (community outreach). Managed community event budgets up to $60,000 with more than 350 attendees Record of accomplishment in designing and implementing strategies to achieve business goals EMPLOYMENT HISTORY TEXAS GENERAL HOSPITAL Marketing Manager, 2013 Developed marketing, community outreach and education strategy to build brand and create awareness to gain target market. Responsible for evaluating market, coordinating outdoor and print advertising, public relations, publications, Internet, radio, and TV communications. PARIS REGIONAL MEDICAL CENTER Marketing Director, 2012 - 2013 Responsibilities included regional marketing and budget strategy, advertising, and community relations initiatives. I developed a successful community-based testimonial campaign encompassing print, Web, billboard, radio, and TV ads.

BAYLOR UNIVERSITY MEDICAL CENTER Senior Marketing/Public Relations Consultant, 2001-2012 Responsibilities included community outreach, event development and planning, marketing project and budget development and management. Collaborated with physicians, managers, creative and brand management on print collateral, maps, direct mail for community partners and arts organizations, resulting in increased market visibility. Initiated and co-developed two successful annual education event focused on women and mens health. Events were executed at seven other Baylor community hospitals. Managed direct mail campaigns, print and electronic advertising. I supervised all logistics for this successful nine-year venue that drew an average of 350 to 450 attendees at Baylor University Medical Center. Initiated collaboration with staff and physicians practices to launch a marketing campaign for five services that included billboards, direct mail, and budget management. Mens health event showed a 55-to-1 ROI; Disease related direct-mail campaign reflected a 14.2-to-1 RO, and other health related direct-mail campaigns reflected an 8.6-to-1 ROI results Principal project leader in planning and implementing community service strategy utilizing market research, presenting health screening comparisons in the under-served and insured primary service area. Designed a community outreach project staff work process improvement strategy that decreased organizing staff by 20-30 hours per event. Developed copy & produced a communications guide for underserved population that lead to over 10,000 reprints for non-profit groups and social workers. UROLOGY ASSOCIATES OF NORTH TEXAS Marketing Director, 1998-2001 Held accountable for developing marketing strategy, including budget, Website, events, and media relations that doubled the physician group size and led to increased new patient appointments. EDUCATION UNIVERSITY OF CENTRAL OKLAHOMA, Edmond, Oklahoma B.S., Communications Past/Present AFFILIATIONS Committee Member: Dallas Business Womens Conference; Dallas Chamber of Commerce Board Member: The 500, Inc.; Lamar County United Way; Boy Scouts of America; PEGASYS Public Access Television Event leadership: ARTFEST, Co-Chair; MONTAGE; Catholic Charities refugee mentor COMPUTER SKILLS WordPress Web Design, Meditech, SharePoint Web Design, LionShare Dynamic Messenger, CBISA Online Lyon, Constant Contact, Microsoft Word, Excel, and Publisher Software