SYNOPSIS OF THE RESEARCH WORK PROPOSED FOR THE Ph.D.

DEDREE OF THE JAGAN NATH UNIVERSITY, JAIPUR

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INTRODUCTION The face of commerce has changed in the current era. While earlier business was limited to actual interaction between the two concerned parties, now-a-days it can be conducted online without the actual parties meeting each other. This kind of commercial activity, conducted online on World Wide Web is termed as E-commerce. E- Commerce has been able to find a foot for itself in the online world and is expanding its roots. With the advent of cloud computing, a new stereotype in T ,E-commerce has gained a new dimension. C o!" comp!t#$% is the use of computing resources !hardware and software" which are available in a remote location and accessible over a network !typically the nternet". The basic idea of Cloud Computing is, the programs and data which users re#uire, need not to be installed or kept on their own computers, they can be executed in the large-scale group of servers in the nternet $%&-%'(.The term cloud is derived from the cloud-shaped symbol used to represent abstractly the complex infrastructure it contains in system diagrams. Cloud computing entrusts remote services with a user)s data, software and computation. $*( +usiness organi,ations these days are showing an inclination towards Cloud Computing as it promises saving in time and money. t also ensures security, a vital ingredient of a commercial transaction by providing a safer way to store the information. -rgani,ations look towards cloud for absorbing the dynamically changing re#uirements of T resources by the commercial websites .This study aims at assessing the impact of cloud computing in the E-commerce sector. t is directed towards identifying the features of cloud which can be helpful !or detrimental" in online business transactions. dentification of such features can lead us to propose new solutions to improve the existing scenario SIGNIFICANCE OF THE STUDY The study of employing cloud computing in ecommerce is promising as they have a deep impact on each other. Cloud computing saves organi,ations the cost of T infrastructure while e-commerce allows merchants to do business without renting or buying an entity shop. The advantages which this combined study would effect many.

C o!" p(o/#"'(+ C o!" S'(/#c' p(o/#"'(+ ca$ 2'$'f#t #$ th' fo o3#$% 3a*) 4567
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P(of#t -a.#$%) /reenberg et al.$%0( have observed that the company that is acting as the Cloud provider can make profits whenever their economies have the advantage to offer a service. Ut# #8#$% '9#+t#$% ('+o!(c'+) The service providers of cloud make use of the existing infrastructure so that this utili,ation can lead to increase in their earnings. 1or example cloud providers like 2ma,on and /oogle have made the access of their private clouds ,public.

Ca$ '9t'$" th'#( f(a$ch#+' . 3ince many applications option of their own.

have started utili,ing Cloud

Computing ,the cloud sellers would be encouraged to provide the general public the Cloud

Imp(o/'" c!+tom'( (' at#o$+h#p . The Companies can build a better and effective customer relationship because of additional r services provided by the cloud. The consumers !companies and organi,ations" also tend to benefit by the usage of cloud as they 4ay per use. 3mall organi,ations save upon initial investments through the use of cloud

4ay per use would reduce initial cost as well as running cost in case of over5under utili,ation of resources. 6educe working expenses . apart from the initial fundings, the firms also save upon , in case of latest updates of the hardware5software usage as the cloud providers would take on that responsibility. 2part from that cloud computing provides advantages to the actual users, the end-users. End users can access all utilities through cloud #uickly and easy-to-use interfaces, with a better response time at place convenient to them.

C o!" S'(/#c'+

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:a*'('" A(ch#t'ct!(' 467 Cloud services can differ according to the re#uirements. The 4rimary service models that are being deployed are.

1) Software as a Service (SaaS)

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Through 3aa3, the Consumers can access and use an application provided in the cloud. The Cloud application services allow the customer to directly run the application on his5her own system without installing it. Thus the customer need not maintain the software. 2) Platform as a Service (PaaS) Cloud platform services or 4aa3 deliver a computing platform. The Consumers purchase the access to the platform thus eliminating the need of having the complete platform. 3) Infrastructure as a Service (IaaS)Cloud infrastructure services 7 delivers computer infrastructure, which includes operating systems, storage, applications and network connectivity but do not control the cloud infrastructure themselves ;< Network as a service (NaaS) 8ere the user can access the network5transport connectivity services and5or inter-cloud network connectivity services. Thus the resource allocation is optimi,ed as the network and computing resources are considered as a unified whole.

9elivery of cloud services is through the server layer which consists of computer hardware and5or computer software products specifically designed . This layer includes multi-core processors, cloudspecific operating systems and combined offerings. These service or cloud computing is general is accessed using networked client devices which include desktop computers, laptops, tablets and smartphones. 2 cloud client consists of computer hardware and5or computer software that relies on cloud computing for application delivery.

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TYPES OF C:OUDS

A. Public Clouds
2 public cloud service delivery model provides application and storage available to general public over internet. These services are either free or are available on pay per usage basis. 1or smaller organi,ations with limited budget, this is a good option but it comes with the issue of security.

B. Private Clouds
8ere the infrastructure is completely maintained by one single organi,ation. The services are offered within the network for which it is designed, hence it provides a good level of control and security. 8owever, to some extent it belies the logic of cloud computing as the concerned organi,ation has to take up the sole responsibility of purchasing and maintaining the software and infrastructure thus affecting the budget of the company.
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C. Community cloud 3uch a cloud permits sharing of infrastructure between several organi,ations from a specific community with common concerns, whether managed internally or by a third-party and hosted internally or externally. :ot as open as the public model , however it still has an edge over the public model as it allows sharing of financial burden amongst few users D. ybrid Clouds

2 hybrid cloud is a combination of public and private cloud. 2 hybrid cloud provides cost and scale benefits of a public cloud while security and control of private cloud. 8ybrid clouds are usually deployed by organi,ations willing to push some of their workloads to public clouds either for cloud bursting purposes or for pro;ects re#uiring faster implementation. The <five essential characteristics7 as specified by the :ational nstitute of 3tandards and Technology)s definition of cloud computing identifies -n-demand self-service. ,+road network access ,6esource pooling. 6apid elasticity and =easured service. $%>( make cloud an ideal platform for e-commerce.

E&Comm'(c' The term E-commerce is broadly used to describe the process involved in conducting business !Electronic 9ata nterchange" and E1T

transactions electronically using technology from E9 !Electronic 1unds Transfer".$%?( =anual +usiness
EDI based Ecommerce

Internet based Ecommerce

E concept based Ecommerce

E-Commerce offers a variety of benefits over the traditional method of commerce such as. 2ny Time 3hopping. t does not re#uire any fixed timings of opening and closing. 2 customer can shop as per his5her convenience. 9irect reach to home. With the help of E-commerce, a customer can feel the mall at his5her home and hence can also save on travelling efforts and time.

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 Convenient shopping. With easy-to use-interfaces the Customer is in for a royal treatment, with focused view of the products and with ;ust mouse Click and can proceed towards the shopping. Easy comparison across different brands5outlets 3ince so many brands and outlets are available on the internet, it gives the ease to the customer to visit them in few seconds and can compare and make suitable ;udgement experience. /lobal trading. With internet, user can access outlets across the world and order products which were otherwise beyond reach. so all kinds of barriers and boundaries are eliminated. Cost saving. =oney saving is possible both for seller and buyer as seller need not actually set up a brick and mortar outlet. they ;ust need to have a web outlet and reach out to millions of customers. +uyer also saves in terms of commuting time and easy and #uick access to bargain deals.

2lthough E-commerce offers bundle of benefits, yet some setbacks are also attached with it. 3ome of them are.
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 2ctual feel of product not possible 6isk 4sychological +arriers :o +argaining 3low 2daptability @ack of trust 3ecurity ha,ard

I$f !'$c' of C o!" Comp!t#$% I$ E&comm'(c' 4=7

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With the benefits outweighing the disadvantages, it is increasingly felt that in the next few years most of online transactions would take place in the cloud. Companies are trying to woo the customers online by addressing the customer concerns of online trading and e-commerce in cloud would be the in-thing. Cloud is basically divided into A phases. %. The first phase combines the software and the operating system into one terminal allowing communication through Email. *. The second phase allows the user to connect to world wide web containing million of websites. A. The third phase is in present where everything will live in the cloud including data and software. Th' #$t'(+'ct#o$ of th'+' t3o "oma#$+ #+ #$/#t#$% th' att'$t#o$ of ('+'a(ch'(+ ac(o++ th' 3o( ". A('a+ 3h'(' ('+'a(ch $''" to 2' "#('ct'" a(') T(!+t #$ c o!")

Trust is one of the biggest challenges faced by e-commerce pioneersis human trust. Bsers have always been skeptical of online trade and with cloud in e-commerce this concern has increased. >!a #t* of +'(/#c'+ The services provided by the cloud need to be of top #uality as a degradation in #uality of these would affect clients across the world Cha$%' ma$a%'m'$t The service provided by the cloud are dynamic and it is the responsibility of the service provider to deliver the right version of the service. -ld need not be obsolete and might be re#uired for some while others may need the new version. =any such concerns are been currently worked upon and this research would also be directed to identify the concerning issues in the intersection of these two domains. .

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RESEARCH -ETHODO:GY The research design to be used for the proposed study will be descriptive in nature. -+CECT DE3 -1 T8E 3TB9E. %. To study the actual concept of cloud *. To explore the advantages5disadvantages of cloud computing in E- commerce. A. 2nalysis of the current scenarios- Case studies &. dentification and impact of the various factors affecting the usage of cloud in e-commerce

F. 2nalysis of the study and proposals!if any" STUDY -ATERIA: 6elevant nformation would be extracted through indexed ;ournals, books and good #uality conference proceedings. Efforts will be directed towards identification and usage of existing datasets for the study. 3ince such a study may re#uire actual consumer study, so surveys or #uestionnaires may also be employed to gather the data. DATA ANA:YSIS The data collected will be analy,ed using relevant good #uality standardi,ed statistical tools and techni#ues.

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TENTATIVE CHAPTER P:AN Chapt'( 5) I$t(o"!ct#o$ Chapt'( ?) P(o2 'm +tat'm'$t Chapt'( @) :#t'(at!(' ('/#'3 Chapt'( ;) D'ta# '" +t!"* of th' p(o2 'm Chapt'( A) E9p'(#m'$tat#o$ a$" A$a *+#+ Chapt'( 6) I$t'(p('tat#o$+ a$" F!t!(' P(oB'ct#o$+ Chapt'( C)Co$c !+#o$ Chapt'( D) R'comm'$"at#o$+ a$" +cop' of f!th'( +t!"*

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