Social Commerce IQ Retail 2013

RETAIL 2013
SOCIAL COMMERCE IQ
Annual Analysis of How Over 800 Retailers Are Using Social Commerce to Improve the Shopping Experience
SCIQ:RETAIL2013
About the Report
SCIQ:RETAIL2013
Report Highlights
PAST PRESENT FUTURE
About the Report
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SCIQ:RETAIL2013
Welcome Letter
About the Report
Hello,
This is the third year 8thBridge is publishing its Social Commerce IQ (SCIQ) report. In this time, Social Commerce has rapidly changed from ecommerce transactions on social networks to focus on empowering people to discover new product ideas from each other while they shop with the brands they love. The launching of social discovery and curation solutions this year by some of the worlds largest retailers, ToysRUs, eBay, Walmart, Target, and Amazon, is a strong indication that on-site social discovery has gone mainstream. While social network engagement declined and social tra!c remained insigni"cant, on-site social discovery was proven in 2013 to be the key to cracking the code on monetizing social - lifting revenue per visit by 10-15% and doubling the time people spend shopping. We almost doubled the number of brands we analyzed this year, 872 compared to 475 last year, to include nearly all of the brands from companies in the Internet Retailer 2013 Top 500 Guide and additional brands Internet Retailer determined were up and coming. Please reach out to us at contact@8thbridge.com if you have any feedback or suggestions.
Wade Gerten Founder & CEO 8thBridge, Inc.
SCIQ:RETAIL2013
Executive Summary
Two other signs of the changing role of the Facebook brand page are the signi"cant decrease in shopping application and overall degradation of the Facebook application user experience. Shopping applications (with and without checkout) on Facebook brand pages decreased from 62% last year to 15% having product browsing (no checkout) and 2% having shopping (fully integrated checkout) this year. Although 90% of all companies have an average of 4 applications on their brand page, 40% of these companies had applications that were either not functioning or out of date.
About the Report
SOCIAL COMMERCE IS ABOUT PRODUCT DISCOVERY

This year, Social Commerce accelerates its pace emphasizing product discovery via product centric interest communities. Of the 872 ecommerce sites in this years SCIQ, Pinterests Pin It button overtook Facebooks Like button on the product page with 62% of the companies using the Pin It button versus 59% using the Like button. Although companies have embraced social discovery via Pinterest, the upstream tra!c to their sites from Pinterest is still underwhelming, averaging 0.1% of their total tra!c and twenty two times less than Facebook.
SOCIAL COMMERCE IS NO LONGER JUST FOR PURE PLAYS

Last year was a transition year; the SCIQ leaderboard was comprised of smaller, more agile companies with either strong social network strategies or that launched new websites with social shopping functionality. This year, no one strategy guaranteed a position on the Top 25 and as a result, only 6 companies from last year made the Top 25 SCIQ scores this year. Another year also allowed larger companies the chance to catch up. Eight of the companies in the Top 25 list are among the Top 50 in the Internet Retailer 2013 Top 500 Guide.
ECOMMERCE SITE SOCIAL DISCOVERY GOING MAINSTREAM

This year shows signi"cant adoption of curation & social discovery features on ecommerce sites. 86% of retailers planning site redesigns for 2014 are planning to add social shopping features and 10% of the retailers covered in this report already support it. Even more signi"cant is that the worlds largest retailers embraced on-site social discovery in 2013, with Walmart, Target, Amazon, and eBay launching social discovery and curation features on their own sites.
FACEBOOK CONTINUES TO EVOLVE TO A TRADITIONAL MARKETING PLATFORM

Meanwhile, Facebook continues to evolve to a Marketing Platform versus a social commerce play involving brand pages. Overall, Facebook engagement on Facebook brand pages was down 27% from 4.1% last year as measured by Talking About This/ Brand Likes. This decrease in brand engagement is being fueled by an exponential increase in shared stories overall and brands have not invested in Facebook advertising to compensate for the decrease in brand story distribution. On the bright side, the most attractive marketing investment on the Facebook platform is retargeting ecommerce site visitors via Facebook Exchange which is not really social, but a more traditional advertising tool. Facebook Exchange is now dominating the retargeting market.
SCIQ METHODOLOGY
8thBridge analyzed 872 web retailers from the Internet Retailer 2013 Top 500 Guide and an additional list of brands Internet Retailer magazine determined were up and coming for its Social Commerce IQ (SCIQ) Report. The results show that the most e#ective social media marketers are not only present on the social networks and drive customer engagement, but they also have great website social experiences that incorporate customer curation (or collections), crowd-sourced discovery and social rewards. In its analysis, 8thBridge measured 52 di#erent social data points for each retailer from the major U.S. social networks including Facebook, Twitter, Pinterest, YouTube, Instagram, Google+, and Vine. These data points consisted of upstream tra!c from the social networks, engagement metrics including the number of followers and user interactions, and metrics of how extensively a retailer has incorporated social features onto its own ecommerce site.
SCIQ:RETAIL2013
Table of Contents
SCIQ:RETAIL2013
Table of Contents
9 10 11 12 13 14-16 17 18 19-20 21-22 23-24 25
25 26 27 28 29 30 31 32 33 34 35
7
Overview Social Platforms Analyzed Methodology and Classes Categories Top 25 Companies Top 25 Companies Compared to All Other Companies Brand Awareness on Social Networks Social Upstream Tra!c Average by Category - Brand Awareness on Social Networks Average by Category - Social Upstream Tra!c Adoption by Category - Website Social Lift Findings
Adoption Top 10 Facebook Top 10 YouTube Top 10 Twitter Top 10 Pinterest Top 10 Instagram Top 10 Vine Top 10 Klout Scores Top 10 Comparison Upstream Tra!c from Social Networks Social Website Integration
SCIQ:RETAIL2013
Table of Contents
36 37-38 39-41 42-43
Website Social Shopping Applications on Facebook Customer Survey Results Retailer Survey Results
Case Studies
Free People Walmart/Amazon/Target ToysRUs & BabiesRUs Sur La Table Deb Shops Kipling ModCloth eBay
44
44 45 46 47 48 49 50 51 52 53-59 60-118 120 121 122
SCIQ Scoring
SCIQ by Category Brand List Index Classes Authors What We Do How to Contact Us
52
About 8thBridge
119
Alphabetical Index
123-133
8
SCIQ:RETAIL2013
Overview
CUSTOMER SURVEY
8thBridge conducted a survey of 502 customers in July 2013.
872 BRANDS
8thBridge researched 872 brands beginning in July and ending in November 2013. The brands researched were determined by the Internet Retailer 2013 Top 500 Guide and an additional list of brands Internet Retailer determined were up and coming.
RETAILER SURVEY
8thBridge conducted a survey of 37 retailers in August 2013.
7 SOCIAL PLATFORMS
Facebook, YouTube, Twitter, Instagram, Pinterest, Google+, and Vine were analyzed.
4 AREAS
4 areas were taken into account when calculating the SCIQ scores: brand awareness on social networks, social upstream tra!c, website social lift, and Social CRM.
4 CLASSES
Scores were broken down into 4 classes: genius, superior, average, and de"cient.
19 CATEGORIES
The 872 brands researched were broken down into 19 categories: apparel/ accessories, automotive, beauty, books/music/videos, children and baby, computers/electronics, $owers/gifts, food, hardware/home improvement, health, housewares/home furnishings, jewelry, mass merchant, o!ce supplies, pets, specialty, sporting apparel, sporting goods, and toys/hobbies.
SCIQ:RETAIL2013
Social Platforms Analyzed
Social Platforms Analyzed
Facebook
YouTube
Twitter
Instagram
Pinterest
Google+
Vine
10
SCIQ:RETAIL2013
Methodology and Classes Classes

Genius
75+
Genius brands represent the most socially-advanced brands. At a minimum they are category leaders in engagement rates and tra!c. Leaders in this group have already integrated advanced social functionality into their ecommerce sites.
Methodology
Brand Awareness on Social Networks 30%
Number of Facebook Fans, Facebook Talking About This, Facebook Engagement (Talking About This/Fans), Social Applications on Facebook, Number of Twitter Followers, Number of YouTube Subscribers, Number of YouTube Video Views, Number of Pinterest Followers, Number of Pinterest Pins, Number of Pinterest Boards, Number of Instagram Followers, Number of Instagram Posts, Number of Instagram Brand Hashtag Posts, Number of Vine Followers, Number of Vine Videos, and Klout Score.
Superior
Social Upstream Tra!c 30%
Facebook Upstream Tra!c, Pinterest Upstream Tra!c, Twitter Upstream Tra!c, Instagram Upstream Tra!c, and YouTube Upstream Tra!c.
45-74.9
Superior brands are generally pro"cient at maintaining their social network presence and have basic social network integration into their ecommerce sites.
Website Social Lift 30%

Facebook Like Button on Product Page, Pinterest Pin It Button on Product Page, Twitter Tweet Button on Product Page, Google+ Button on Product Page, Ratings and Reviews on Product Page, Product Recommendations on Product Page, Facebook Custom Open Graph Actions, and Main Website Social Shopping Application (Discovery, Curation, Rewards, or Contests).
Average
20-44.9
Average brands are putting some e#ort into a social network presence although this is not driving reach, engagement, or tra!c. They may have done some social network integration.
Social CRM (SCRM) Potential 10%

Social Login, Data Collected Via Social Login, and Data Collected Via Facebook Custom Open Graph Actions.
De"cient
0-19.9
De"cient brands have a minimal but ine#ective social network presence and integration with little or no engagement, social tra!c, or social data capture.
11
SCIQ:RETAIL2013
Categories
Apparel/ Accessories
Automotive
Beauty
Books/Music/ Videos
Children and Baby
Computers/ Electronics
Flowers/Gifts
Food
Hardware/Home Improvement
Health
Housewares/ Home Furnishings
Jewelry
Mass Merchant
O!ce Supplies
!"
Pets Specialty Sporting Apparel Sporting Goods Toys/Hobbies
12
SCIQ:RETAIL2013
Top 25 Companies
Rank
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 15 16 17 18 19 21 22 22 22 23
Company
Free People Lancome Smashbox Lolly Wolly Doodle Plndr Target Bourbon & Boots ToysRUs WWE ModCloth Fab.com BodyBuilding.com Sears Holdings Diamond Candles TheKnot.com American Eagle Out"tters Birchbox Zappos.com BucketFeet Etsy Vans ShoeDazzle CCS JustFab Vat19.com
Brand Awareness on Social Networks Score

130.1 114.4 109.6 78.1 92.7 138.6 63.6 102.6 148.7 119.3 91.4 126.8 101.9 80.5 117.3 123.8 134.5 108.1 61.8 154.5 132.2 124.3 102.3 104.7 89.9
Social Upstream Tra!c Score

120.0 180.0 160.0 200.0 160.0 40.0 200.0 50.0 180.0 100.0 120.0 80.0 33.3 200.0 80.0 60.0 160.0 120.0 200.0 120.0 80.0 80.0 40.0 100.0 200.0
Website Social Lift Score

146.7 106.6 113.3 113.3 113.3 180.0 86.7 180.0 66.7 120.0 126.7 120.0 173.3 53.3 120.0 133.3 66.7 100.0 73.3 66.7 120.0 106.7 166.7 100.0 53.3
SCRM Potential Score

139.4 119.4 151.5 97.0 109.1 127.3 151.5 200.0 0 139.4 127.3 139.4 181.8 97.0 139.4 139.4 0 97.0 60.6 36.4 60.6 121.2 127.3 139.4 0
SCIQ
133.0 132.2 130.0 127.1 120.7 120.3 120.2 119.8 118.6 115.7 114.2 112.0 110.8 109.8 109.1 109.1 108.3 108.1 106.6 106.0 105.7 105.4 105.4 105.4 103.0
ToysRUs includes an average of toysrus.com and babiesrus.com, Sears Holdings includes an average of kmart.com, craftsman.com, and sears.com
13
SCIQ:RETAIL2013
Top 25 Companies Compared to All Other Companies

Top 25 Companies Average All Other Companies Average
943,859 17,290 3.0% 4 79,609 20,451 9,363,481 46,800 29 1,412 55,616 266 85,156 3,968 9 55
Multiple
3.2X 3.4X 1.1X 1.3X 3.5X 5.5X 4.8X 3.0X 1.2X 2.3X 1.9X 2.2X 4.6X 1.5X 1.6X 1.3X
Facebook Fans Facebook Talking About This Facebook Engagement Applications on Facebook Page Twitter Followers YouTube Subscribers YouTube Video Views Pinterest Followers Pinterest Boards Pinterest Pins Instagram Followers Instagram Posts Instagram Brand Hashtag Posts Vine Followers Vine Videos Klout Score
3,045,994 59,534 3.4% 5 280,365 113,489 45,367,853 141,802 35 3,303 105,744 582 391,581 5,995 14 70
14
SCIQ:RETAIL2013

Top 25 Companies Average All Other Companies Average Multiple
Facebook Upstream Tra!c
10.19%
1.90%
5.4X
YouTube Upstream Tra!c
3.02%
0.75%
4.0X
Pinterest Upstream Tra!c
0.60%
0.08%
7.5X
Twitter Upstream Tra!c
0.09%
0.02%
4.5X
Instagram Upstream Tra!c
0.02%
0.01%
2X
15
SCIQ:RETAIL2013

Top 25 Companies All Other Companies Multiple
Facebook Like Button
86%
58%
1.5X
Pinterest Pin It Button
82%
61%
1.3X
Twitter Tweet Button
86%
60%
1.4X
Google+ Button
39%
42%
0.9X
Ratings and Reviews
82%
73%
1.1X
Product Recommendations
82%
84%
1.0X
Social Shopping Application
86%
8%
10.8X
Social Login
82%
15%
5.5X
16
SCIQ:RETAIL2013
Brand Awareness on Social Networks

Average High
34,939,845 906,268 93.95% 10 4,054,217 4,344,885 1,544,489,592 5,658,789 208 33,886 2,321,385 3,867 15,488,549 176,800 147 99
Low
53 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0
1,011,748 18,654 3.0% 4 86,176 23,684 10,614,598 50,223 29 1,481 57,955 281 94,995 4,091 9 55
17
SCIQ:RETAIL2013
Social Upstream Tra!c

Average High Low
2.16%
75.22%
0%
0.82%
25.46%
0%
0.10%
9.67%
0%
0.02%
3.57%
0%
0.01%
3.41%
0%
18
SCIQ:RETAIL2013
Average by Category - Brand Awareness on Social Networks

Books/Music/ Videos Children and Baby Computers/ Electronics Hardware/ Home Improvement
Automotive
Beauty
Flowers/Gifts
Food
Health
1,646,948 22,286 2.4% 4 140,010 16,552 6,611,890 82,770 28 1,993 116,222 466 220,240 4,416 12 62
210,701 7,546 3.8% 3 5,001 5,720 2,261,886 228 22 448 1,686 32 1,752 35 0 42
1,029,709 24,152 2.0% 5 75,676 13,738 3,124,512 12,031 23 1,019 49,225 262 84,751 1,888 6 62
1,150,084 19,192 4.2% 2 132,764 43,493 63,028,107 3,552 23 865 4,923 165 54,179 4,037 6 67
337,994 10,065 2.6% 3 8,191 804 274,112 7,061 36 1,670 2,763 118 7,074 114 0 46
1,105,096 21,547 1.9% 3 73,010 42,815 7,673,292 2,110 17 389 17,011 83 77,865 777 3 51
206,223 4,926 2.6% 4 6,845 957 986,821 3,728 36 3,728 2,248 48 8,574 50 3 47
1,732,928 22,108 2.7% 4 199,301 1,928 1,032,651 8,093 31 849 93,556 136 224,139 12,208 3 58
310,538 7,688 2.3% 3 15,551 6,838 60,77,999 195,065 25 1,077 5,655 135 5,912 1,683 7 41
433,018 8,403 3.0% 4 52,248 8,511 2,177,006 5,044 23 1,247 11,591 223 17,578 1,413 23 58
19
SCIQ:RETAIL2013
Average by Category - Brand Awareness on Social Networks

!"

Jewelry
Mass Merchant
O!ce Supplies
Pets
Specialty
Sporting Apparel
Sporting Goods
Toys/Hobbies
283,266 8,877 3.0% 3 35,218 2,874 1,877,550 41,813 43 1,813 10,978 119 18,240 1,431 2 47
490,333 15,194 2.6% 4 38,091 1,524 743,047 6,163 31 1,325 54,823 189 21,006 52 2 51
2,398,858 40,302 2.8% 4 69,264 2,215 2,369,856 10,387 32 2,333 21,109 274 71,045 2,353 8 61
92,453 4,736 2.8% 3 18,205 828 419,979 519 19 772 395 92 1,235 69 7 45
392,910 63,854 17.4% 4 15,449 1,234 969,534 1,267 24 800 2,818 159 12,028 197 2 45
933,220 30,340 3.9% 3 194,199 86,763 39,661,805 122,645 30 1,549 10,239 194 28,106 3,664 5 54
357,242 5,144 1.9% 4 50,015 181,597 65,968,820 165,051 27 1,078 121,794 424 157,107 27,128 24 63
342,824 5,772 3.3% 4 27,991 5,374 3,189,053 1,489 26 740 11,126 178 8,246 2,350 11 51
729,180 9,108 3.1% 4 39,307 9,759 6,549,994 7,335 25 906 8,312 100 54,916 633 11 54
20
SCIQ:RETAIL2013
Average by Category - Social Upstream Tra!c

Automotive
Beauty
Flowers/Gifts
Food
Health
2.84%
0.93%
2.76%
1.92%
3.50%
0.86%
3.04%
1.23%
0.60%
2.14%
0.18%
0%
0.02%
0.09%
0.08%
0%
0.09%
0.14%
0.01%
0.03%
0.03%
0%
0%
0.05%
0%
0.01%
0%
0.01%
0%
0%
0.02%
0%
0%
0.01%
0%
0%
0%
0%
0%
0%
1.02%
0.67%
1.52%
1.17%
0.50%
0.93%
0.28%
0.16%
1.43%
0.60%
21
SCIQ:RETAIL2013
Average by Category - Social Upstream Tra!c

!"
Jewelry
Mass Merchant
O!ce Supplies
Pets
Specialty
Sporting Apparel
Sporting Goods
Toys/Hobbies
1.47%
2.28%
2.39%
0.41%
4.07%
2.68%
2.58%
0.74%
1.61%
0.12%
0.06%
0.18%
0.01%
0%
0.15%
0.01%
0%
0.07%
0%
0%
0.09%
0.01%
0.01%
0.04%
0.10%
0%
0.01%
0%
0%
0.07%
0%
0%
0.01%
0.02%
0%
0%
0.20%
0.71%
0.58%
0.15%
0.66%
0.92%
0.77%
0.56%
1.71%
22
SCIQ:RETAIL2013
Adoption by Category - Website Social Lift

Automotive
Beauty
Flowers/Gifts
Food
Health
68%
56%
55%
57%
60%
38%
53%
52%
38%
63%
74%
19%
74%
32%
77%
34%
72%
65%
50%
44%
66%
25%
63%
61%
60%
49%
69%
48%
58%
63%
Google+ Button
37%
31%
29%
36%
27%
41%
50%
48%
63%
44%
Ratings and Reviews
64%
69%
97%
79%
60%
75%
63%
78%
88%
81%
85%
56%
95%
79%
93%
79%
72%
87%
96%
74%
11%
0%
13%
11%
17%
0%
10%
4%
4%
7%
23
SCIQ:RETAIL2013
Adoption by Category - Website Social Lift

!"
Jewelry
Mass Merchant
O!ce Supplies
Pets
Specialty
Sporting Apparel
Sporting Goods
Toys/Hobbies
60%
60%
49%
33%
53%
61%
69%
68%
58%
79%
72%
67%
38%
27%
59%
76%
38%
61%
58%
52%
73%
50%
40%
63%
59%
60%
68%
Google+ Button
55%
40%
41%
38%
40%
42%
41%
55%
55%
Ratings and Reviews
75%
72%
84%
71%
93%
54%
86%
85%
84%
89%
72%
90%
67%
93%
83%
83%
87%
94%
14%
12%
29%
4%
0%
12%
7%
6%
6%
24
SCIQ:RETAIL2013
Adoption
PERCENT OF BRANDS ON EACH SOCIAL NETWORK (OUT OF 872 BRANDS) 99% 98% 89% 89% 69%
Findings
FACEBOOK IS STILL THE MOST ADOPTED SOCIAL PLATFORM BY RETAILERS

99% of retailers have a Facebook page. YouTube comes in at a close second with 98% of retailers having a presence on the platform.
NEW SOCIAL NETWORKS SEE RAPID ADOPTION

Rich Media sharing and mobile is driving the next generation of product discovery. Adoption by brands has been rapid. In less than one year, 38% of retailers have adopted the short video social platform Vine. Pinterest has been adopted by even more retailers this year, 89%, than last year, 78%, and has risen to the same adoption rate as Twitter. Instagram, launched in 2010, has already been adopted by 69% of retailers.
38%
SOCIAL NETWORK LAUNCH DATE VS ADOPTION BY BRANDS

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
25
SCIQ:RETAIL2013
Top 10 Facebook
Top 10 Number of Facebook Fans
STARBUCKS WALMART ITUNES VICTORIAS SECRET TARGET AMAZON LEVIS DISCOVERY CHANNEL H&M NATIONAL GEOGRAPHIC
Findings
JUST BECAUSE YOUR BRAND HAS A LOT OF FANS AND A LOT OF THEM ARE TALKING ABOUT YOU, IT DOESNT MEAN YOUR BRAND IS ENGAGING EFFECTIVELY
Although half of the Top 10 brands with the most Facebook Fans were also in the Top 10 for the most people Talking About This, none of them were in the Top 10 for Facebook Engagement, showing that although they have a large Fan base and are engaging a large number of people, they are not engaging a large percentage of them.
PETFLOWS FACEBOOK FAN ENGAGEMENT IS LEADING TO MORE TRAFFIC TO ITS WEBSITE

PetFlow is highly e#ective in engaging its Fans on Facebook. Engaging Fans on Facebook e#ectively means talking about what they care about, in this case, pets. If you were a childrens clothing company, then you would talk about children.
34,939,845 31,208,894 30,229,127 22,661,550 21,942,444 19,540,520 18,868,990 17,273,987 16,644,841 15,758,390
Top 10 Talking About This on Facebook

ITUNES PETFLOW WALMART NATIONAL GEOGRAPHIC WWE STARBUCKS NOMORERACK AVON SPENCERS DISCOVERY CHANNEL
For companies with over 200,000 monthly unique visitors

PETFLOW.COM NOMORERACK.COM ZULILY.COM SHOP.WWE.COM KINGARTHURFLOUR.COM GLASSESUSA.COM COASTAL.COM ZAPPOS.COM ONEKINGSLANE.COM FANATICS.COM
Top 10 Facebook Upstream Tra!c %
32.16% 12.35% 10.49% 10.23% 9.97% 9.97% 9.46% 9.25% 9.07% 8.22%
906,268 799,124 679,731 665,701 490,426 408,926 379,651 324,064 295,416 238,614 (Talking About This/Number of Fans)
Top 10 Facebook Engagement
RANGER UP PETFLOW SIMPLE TRUTHS THINKGEEK OFFICE DEPOT SPEEDO USA NOMORERACK AUTO PARTS WAREHOUSE ALEX AND ANI TOTAL HOCKEY
For Facebook pages with over 50,000 Fans
36.69% 21.68% 20.34% 20.31% 18.04% 17.02% 16.38%
55.51%
93.95% 82.82%
26
SCIQ:RETAIL2013
Top 10 YouTube
Top 10 YouTube Subscribers
NBA NATIONAL GEOGRAPHIC WWE APPLE DISCOVERY CHANNEL VAT19.COM HULU HBO NHL VICTORIAS SECRET
Findings
BRANDS WITH THE MOST VIEWS ON YOUTUBE HAVE THE MOST SUBSCRIBERS
8/10 brands with the most subscribers on YouTube also had the most views on YouTube, showing that customers will want to continue listening to a brand if they are creating engaging content.
4,344,885 2,881,233 2,190,025 1,441,649 909,362 476,975 411,511 358,856 319,877 304,476 Top 10 YouTube Video Views
VAT19.COMS YOUTUBE VIDEOS ARE EFFECTIVE IN DRIVING WEBSITE TRAFFIC

Vat19.com drives 17% of its website tra!c from YouTube. It is in the Top 10 for most subscribers, video views, and upstream tra!c. The brands videos are highly e#ective in driving tra!c back to the website because they demonstrate their products in the videos in a way that grabs their customers attention.
Top 10 YouTube Upstream Tra!c %

For companies with over 200,000 monthly unique visitors LANCOME-USA.COM VAT19.COM SPREADSHIRT.COM VINE.COM UNDERARMOUR.COM ADIDAS.COM GAMESTOP.COM BURBERRY.COM BIRCHBOX.COM AIRSPLAT.COM
21.46% 17.00% 14.48% 9.15% 8.24% 7.91% 7.40% 7.22% 6.63% 6.60%
NBA HULU NATIONAL GEOGRAPHIC WWE DISCOVERY CHANNEL VAT19.COM PBS HBO NHL TIGER DIRECT
1,544,489,592 1,080,255,074 979,520,538 731,140,041 622,228,473 299,186,339 231,417,243 152,236,331 146,161,706 116,498,758
27
SCIQ:RETAIL2013
Top 10 Twitter
Findings
Top 10 Twitter Followers

STARBUCKS NATIONAL GEOGRAPHIC ZAPPOS VICTORIAS SECRET TOMS THREADLESS ETSY BURBERRY MICROSOFT FOOD NETWORK
Top 10 Twitter Upstream Tra!c %

For companies with over 200,000 monthly unique visitors
4,054,217 3,933,243 2,809,863 2,427,751 2,218,586 2,203,129 2,003,915 1,995,103 1,856,946 1,737,913
VINE.COM STORE.NBA.COM GOHASTINGS.COM SHOP.WWE.COM KARMALOOP.COM SPREADSHIRT.COM THEKNOT.COM VANS.COM WOOT.COM THINKGEEK.COM
3.57% 1.55% 0.88% 0.68% 0.68% 0.52% 0.46% 0.44% 0.43% 0.40%
28
SCIQ:RETAIL2013
Top 10 Pinterest
Top 10 Pinterest Followers
L.L.BEAN JETSETTER NORDSTROM LOWES QUIKSILVER GAIAM MODCLOTH LULULEMON ATHLETICA UGALLERY ROCK/CREEK
Findings
5 BRANDS IN THE TOP 10 HAVE SEEN THEIR FOLLOWERS ON PINTEREST GROW BY OVER 2X
5 of the Top 10 most followed brands last year that were also in the Top 10 this year, L.L.Bean, Nordstrom, Lowes, lululemon athletica, and ModCloth, have seen their followers on Pinterest grow by over 2X. Of the 5, ModCloth has seen the highest growth, 3.8X. ModCloth is also receiving 2.7% of its website tra!c from Pinterest.
FOR FREE PEOPLE, MORE PINS EQUALS MORE WEBSITE TRAFFIC

Free People is in the Top 10 for the most Pins and highest upstream tra!c from Pinterest. For this brand, the more the brand pins, the more tra!c it gets from the social network.
5,658,789 4,610,226 4,510,274 3,593,786 2,948,151 2,738,897 2,253,034 1,975,634 1,751,255 1,061,772
Top 10 Brand Pinterest Pins

HEELS.COM BLOOMINGDALES FREE PEOPLE BRAYOLA
Top 10 Pinterest Upstream Tra!c %

For companies with over 200,000 monthly unique visitors FAB.COM ETSY.COM FREEPEOPLE.COM KINGARTHURFLOUR.COM MODCLOTH.COM BEAU-COUP.COM SCHOLASTIC.COM ANTHROPOLOGIE.COM HAMMACHER.COM BROOKSTONE.COM
URBAN OUTFITTERS NASTY GAL ZULILY GOJANE ONE KINGS LANE BIRCHBOX
3.57% 3.55% 3.52% 3.04% 2.70% 2.22% 2.03% 1.98% 1.75% 1.35%
24,220 21,908 18,677 14,805 14,604 13,010 11,627 11,490 10,287
33,886
Top 10 Pinterest Boards

WAYFAIR SPORTSMEMORABILIA.COM SHINDIGZ FANATICS AMERICAN EAGLE OUTFITTERS THE BOWL COMPANY NOMORERACK JEWELRY WAREHOUSE ONE KINGS LANE CITRUS LANE
116 113 111 105 104
143
186 185 171
208
29
SCIQ:RETAIL2013
Top 10 Instagram
Top 10 Instagram Followers
VICTORIASSECRET NIKE FOREVER21 STARBUCKS NBA HM LOUISVUITTON GUCCI BURBERRY NASTYGAL
Findings
MOST POPULAR BRANDS ON INSTAGRAM SHOWS IT IS POPULAR AMONG SHOE LOVERS

4 of the Top 10 brands with the most Instagram Brand Hashtag posts are shoe retailers. 3 of the Top 10 brands with the highest tra!c coming from Instagram are shoe retailers.
2,321,385 2,040,349 1,690,401 1,453,008 1,289,360 1,265,380 962,318 933,419 904,203 883,731
Top 10 Instagram Photos/Videos

FREEPEOPLE KARMALOOP BERGDORFS MLB
Top 10 Instagram Upstream Tra!c %

For companies with over 200,000 monthly unique visitors VINE.COM JIMMYJAZZ.COM DRJAYS.COM CHARLOTTERUSSE.COM WETSEAL.COM FOREVER21.COM STORE.NBA.COM FOOTLOCKER.COM URBANOUTFITTERS.COM APPLE.COM
NASTYGAL SHOPPLANETBLUE BIRCHBOX TILLYS PROMGIRLXO DRJAYS
3.41% 0.66% 0.60% 0.56% 0.43% 0.39% 0.37% 0.32% 0.26% 0.26%
2,719 2,637 2,548 2,525 2,281 2,155 2,146 1,815 1,810
3,867
Top 10 Instagram Brand Hashtag Posts

NIKE VANS STARBUCKS ADIDAS NBA APPLE RAYBAN TOMS FOREVER21 GUCCI
5,757,419 4,523,913 3,545,803 2,690,719 2,494,765 1,928,645 1,713,522 1,708,265 1,649,658
15,488,549
30
SCIQ:RETAIL2013
Top 10 Vine
Top 10 Vine Followers
NBA STARBUCKS MLB NHL VICTORIAS SECRET NIKE URBAN OUTFITTERS WWE TOMS FOOD NETWORK
Findings
CUSTOMERS WANT BRANDS TO CREATE CONTENT ON VINE

3 of the Top 10 most followed Vine accounts havent created any content. By following these brands without seeing any content beforehand, these customers are trying to tell these brands they want to see videos from them.
176,800 94,678 73,671 60,633 57,870 51,992 48,225 48,163 34,386 28,175 Top 10 Vine Posts
SPORTS BRANDS FIND SUCCESS ON VINE

The NBA, NHL, and WWE are in the Top 10 for the most Posts on Vine and are also in the Top 10 for the most Followers. The MLB just missed the Top 10 for the most posts on Vine by 2 spots and it is in the Top 10 for the most Followers.
URBAN OUTFITTERS NBA NHL SOUTHMOONUNDER BERGDORF GOODMAN THREADLESS WWE BEACHBODY KARMALOOP
147 119 102 81 73 70 69 69 66 61

31
Zero Posts When Research Was Conducted
SANUK FOOTWEAR
SCIQ:RETAIL2013
Top 10 Klout Scores
Findings
Top 10 Klout Scores

MICROSOFT WWE AMAZON.COM PBS HBO NETFLIX ITUNES SONY HP NIKE
99 99 98 95 94 93 93 93 91 91
The Klout Score measures a brands overall online in#uence on a scale of 1 to 100, with 100 being the most in#uential. Klouts system analyzes multiple social networks based on a brands engagement. Learn more at Klout.com
32
SCIQ:RETAIL2013
Top 10 Comparison
Findings
FACEBOOK LEADS IN UPSTREAM TRAFFIC AND FOLLOWERS/FANS/SUBSCRIBERS

Even though YouTube was launched just one year after Facebook, its retailer with the highest following has 1/8th the following Facebooks retailer with the highest following has. Pinterests most followed retailer has 1/6th the following of Facebooks most followed retailer. YouTubes retailer with the highest upstream tra!c has 2/3rd the upstream tra!c of Facebooks retailer with the highest upstream tra!c. Pinterests retailer with the highest upstream tra!c has 1/9th the upstream tra!c of Facebooks retailer with the highest upstream tra!c.
Top 10 Upstream Tra!c by Platform

3.41% 3.57% 3.57% 21.46% 32.16%
Top 10 Followers/Fans/Subscribers by Platform

176,800 4,054,217 5,658,789 2,321,385 4,344,885 34,939,845
1 2 3 4 5 6 7 8 9 10
1 2 3 4
Facebook YouTube Pinterest Twitter Instagram
5 6 7 8 9 10
Facebook Pinterest YouTube Twitter Instagram Vine
33
SCIQ:RETAIL2013
Upstream Tra!c from Social Networks
Findings
FACEBOOK CONTINUES TO LEAD THE WAY FOR UPSTREAM TRAFFIC

Facebook is o# the charts for the amount of tra!c it is giving retailers compared to the other social platforms. Although Facebook has the most upstream tra!c, much of it is due to Facebook Exchange and being pay-to-play
TWITTER AND INSTAGRAM ARE NOT MAJOR SOURCES OF TRAFFIC FOR RETAILERS
Tra!c from Twitter and Instagram is non-existent for most retailers. Only 85 retailers are getting tra!c from Twitter and only 55 retailers are getting tra!c from Instagram. Vine.com is getting the highest amount of tra!c from Twitter and Instagram at 3.57% and 3.41%, respectively. The retailers with the next highest amount of tra!c for Twitter is 1.55% and Instagram is 0.66%, which is incredibly low compared to the tra!c from Facebook, YouTube, and Pinterest.
Average Upstream Tra!c from Social Networks 2.16%
0.82%
0.1%
0.02%
0.01%
34
SCIQ:RETAIL2013
Social Website Integration
Findings
PINTERESTS PIN IT BUTTON MOST USED BUTTON ON PRODUCT PAGE

Even though Pinterest was launched in 2010, it has been placed on more retailers sites than the Facebook Like button or Tweet button, which were launched several years before Pinterest.
Social Website Integration 62% 61%
59%
42%
NOTE ABOUT OUR RESEARCH FOR BUTTONS ON PRODUCT PAGE When conducting our research, we only recognized a product page having one of the buttons if the page had a button directly on it. If a Pin It button, Tweet button, Facebook Like button, or Google+ button was buried under an AddThis button or if a customer was required to click on another button before seeing one of the social buttons it was not counted as having one of the social buttons. We believe having social buttons buried under another button on the product page requires too much e$ort for a customer to share a product.
PIN IT BUTTON
TWEET BUTTON
FACEBOOK LIKE BUTTON GOOGLE+ BUTTON
35
SCIQ:RETAIL2013
Website Social Shopping

Website Social Shopping 84% 73%
Findings
SOCIAL SHOPPING ON-SITE IS ABOUT DISCOVERY AND CURATION

Of the sites that had social shopping functionality, most of them were discovery or curation. These retailers recognize that when social discovery is integrated directly into the buying process it is a better experience for their customers. Rewarding customers with discounts and prizes for rating and/or creating content seeds awareness of social shopping features and gives retailers access to social pro"le data. The move to Social CRM and Big Data applications is still immature, as companies are not collecting signi"cant social pro"le data. The major issue is still that most companies have not provided signi"cant social features to justify to the customer that accessing their data is warranted. Brands are still not harnessing the power of social data. Only 27% are collecting customer Likes and they are not bene"ting from the insights and personalization that can be gained from understanding their customers interests. Although 89% of the companies ask for the customers Friend List, it doesnt provide much value. Requesting access to a customers Friend List plus Friend Likes can provide a brand with insights of the hundreds of friends who share similar interests and might be potential customers (more e!cient use of ad dollars).
17% 10%
PRODUCT RECOMMENDATIONS RATINGS AND REVIEWS
SOCIAL LOGIN
SOCIAL SHOPPING FUNCTIONALITY
Data Collection by Website Applications (Facebook Authorization)

EMAIL FRIEND LIST
90% 89% 47% 28% 27% 7% 4% 3% 2%

36
Website Social Shopping Functionality 58% 53% 33% 22% 18%
BIRTHDAY LOCATION LIKES EDUCATION NEWS FEED WORK HISTORY
DISCOVERY
CURATION
REWARDS
OTHER
CONTESTS
FRIEND LIKES
SCIQ:RETAIL2013
Applications on Facebook
Applications on Facebook (Percent of brands that had at least one app in the category)
CONTEST/SWEEPSTAKES
Findings
APPLICATIONS ON FACEBOOK HAVE SHIFTED AWAY FROM PRODUCT BROWSING/SHOPPING

Only 15% of the brands with apps on Facebook had at least one product browsing app on their Facebook page. Even fewer, 2%, had fully integrated checkout. Last year, 62% of the brands with apps on Facebook had product browsing apps and 5% of those apps included fully integrated checkout. Within the past year, retailers have recognized that customers do not go to a brands Facebook page when they want to browse for products and they do not want to checkout on Facebook, and have pulled their product browsing/shopping applications o# their pages.
25% 15% 12% 6% 2%
PRODUCT BROWSING (NO CHECKOUT)
ENGAGEMENT
CUSTOMER SUPPORT
CONTESTS/SWEEPSTAKES WORK BEST ON FACEBOOK

Brands have recognized that contests/sweepstakes work on Facebook. 25% of the brands with apps on their Facebook pages had one or more active contests/ sweepstakes. SHOPPING (FULLY INTEGRATED CHECKOUT)
Applications on Facebook (Percent of apps in each category)

CONTEST/SWEEPSTAKES
10% 5% 4% 2% 1%
37
PRODUCT BROWSING (NO CHECKOUT)
ENGAGEMENT
CUSTOMER SUPPORT
SHOPPING (FULLY INTEGRATED CHECKOUT)
SCIQ:RETAIL2013
Applications on Facebook
Findings
RETAILERS ARE NOT KEEPING CLOSE TABS ON THEIR APPS ON FACEBOOK

This year, 40% of the brands with apps on their Facebook pages had one or more apps not functioning or out of date. Last year, 35% of the brands with apps on their Facebook pages had one or more apps not functioning or out-of-date.
Percent of Applications Not Functioning or Out-of-Date (3,096 apps analyzed)
BEST PRACTICES FOR HAVING APPS ON FACEBOOK

If you are going to have apps on Facebook, then make sure they are up-to-date and functioning! Having out of date or not functioning apps creates a bad user experience for your customers. Every touchpoint matters! Show your customers that you care about their experience everywhere, not just on your ecommerce site!
83%
Not Functioning 6%
Out-of-Date 11%
Percent of Brands with Applications on Their Facebook Page (867 brands had a Facebook page)
Percent of Brands with Applications Not Functioning or Out-of-Date
Percent of Brands with Applications Not Functioning
10%
40%
60% 72%
28%
Percent of Brands with Applications Out-of-Date
17%
90%
83%
38
SCIQ:RETAIL2013
Customer Survey Results

How often do you browse for products online?
Findings
85% OF CUSTOMERS SHOP ONLINE WEEKLY, 50% SHOP ONLINE DAILY

Since customers are shopping online so frequently, it is important that retailers give them a shopping experience they want to keep coming back to. New product feeds or ever-changing crowd-sourced content on the front page of your website are great ways to keep your website fresh. WEEKLY DAILY
50%
35%
MOST CUSTOMERS PURCHASE A PRODUCT ONLINE EACH MONTH, 24% PURCHASE A PRODUCT ONLINE EACH WEEK
Customers are not only browsing for products online frequently, most customers are also purchasing online at least once per month.
MONTHLY
8%
NOT VERY OFTEN
7%
How often do you make purchases online?
MONTHLY
39% 24% 24% 8% 6%

39
WEEKLY
A FEW TIMES A YEAR
NOT VERY OFTEN
DAILY
502 Customers Surveyed in July 2013
SCIQ:RETAIL2013

How often do you share a product on Twitter? 9% 9% 6%
Findings
FACEBOOK IS THE LEADING SOCIAL CHANNEL FOR SHARING PRODUCTS

Even though the Facebook Like button is less prevalent on the product page than the Pinterest Pin It button and Tweet button, customers are sharing products more often on Facebook than on Pinterest or Twitter.
MONTHLY
WEEKLY
DAILY
MONTHLY INSTAGRAM SHARING HIGHER THAN TWITTER AND PINTEREST

Instagram, a newer social platform than Twitter and Pinterest, is inspiring more people to share products they bought monthly than Twitter and Pinterest.
How often do you Pin a product on Pinterest? 11% 11% 7%
How often do you share a product via Facebook? 13% 12%

MONTHLY WEEKLY DAILY
8%
How often do you post a picture of something you bought on Instagram? 12% 7% 5%
MONTHLY
WEEKLY
DAILY
MONTHLY
WEEKLY
DAILY 40
SCIQ:RETAIL2013
Findings
RETAILER SITES MOST EFFECTIVE METHOD FOR LEARNING ABOUT NEW PRODUCTS
Customers rate browsing retailers sites as the most e#ective method for learning about new products (1-5 scale). They also say Twitter is the least e#ective method.
Rate how e$ective each method is for learning about new products. 3.81 2.87 2.73 2.51 2.49 2.45 2.38 2.13 2.11
41
BROWSING RETAILERS SITES EMAILS FROM RETAILERS POST BY FRIENDS ON FACEBOOK ACTIVITY FEEDS ON WHATS TRENDING ON RETAIL SITES BROWSING PINTEREST PINS IN A CATEGORY WHICH INTERESTS YOU FACEBOOK BRAND PAGES PINS BY THOSE YOU ARE FOLLOWING ON PINTEREST INSTAGRAM POSTS TWITTER
SCIQ:RETAIL2013
Retailer Survey Results

Does your company plan on doing a website redesign in the near future?
NO
Findings
RETAILERS PLAN TO REDESIGN THEIR WEBSITES WITHIN THE NEXT YEAR AND INTEGRATE SOCIAL FEATURES
Retailers have recognized that social features are an important part of their websites and are weaving them into future website designs. YES, WITHIN THE NEXT YEAR YES, WITHIN THE NEXT 3 MONTHS
49% 30% 16% 5%
YES, WITHIN THE NEXT 6 MONTHS
Do you plan to socially enable future website redesigns?
Yes 86%
37 Retailers Surveyed in August 2013
No 14%
42
SCIQ:RETAIL2013
Retailer Survey Results

Does your company plan to utilize Social Login within the next year? 46% 41%
Findings
MOST RETAILERS THINK FACEBOOK HAS THE MOST POTENTIAL TO DRIVE SALES
Retailers still think Facebook is the social platform that has the most potential to drive sales. As mentioned previously in our "ndings, retailers think Facebook will drive sales, but these sales will not occur on Facebook, instead, Facebook will drive sales by referring customers back to the ecommerce site through things like Facebook Ads.
13%
SOCIAL LOGIN WILL BE ON MOST RETAIL WEBSITES BY NEXT YEAR

Retailers recognize that logging in socially has many bene"ts; to customers and to retailers themselves. Not only does Social Login make it easy for a customer to login to a retailers ecommerce site, it also helps the customer see what their friends or other people on Facebook are doing on the retailers site as well as access social features only available to customers who connect socially. For the retailer, Social Login helps them see their customers as people; what they literally look like via their Facebook pro"le photo, what they Like, who their friends are, where they live, etc. It also provides retailers with a true identity, minimizing fraud.
NO
YES
MY COMPANY ALREADY USES SOCIAL LOGIN
Which platform does your company think has the most potential to drive sales? 58%
27% 5%
FACEBOOK PINTEREST TWITTER
5%
INSTAGRAM
5%
MY COMPANY DOESNT THINK ANY OF THESE PLATFORMS WILL DRIVE SALES
RETAILERS BUY FACEBOOK ADS

Retailers are already purchasing Facebook ads, why not make them more relevant to customers? With social data, Facebook ads can be highly personalized, resulting in higher click-through rates and more e!cient use of marketing dollars.
Does your company buy Facebook ads?
Yes 78%
No 22%
43
SCIQ:RETAIL2013
Free People
SEAMLESS SOCIAL SHOPPING EXPERIENCE
Free People has the highest SCIQ score this year, with high scores in all areas important to social commerce. As with many of the top rated companies in this years SCIQ, Free People has implemented advanced social curation and discovery functionality on their website including the ability for customers to upload style pictures of themselves, create collections of products, heart their favorite products, and follow other users and comment on their content. All of these social interactions are used to provide social discovery on the product pages for all visitors. And their FP Me social community has created over 30,000 active collections and uploaded over 20,000 style photos, giving all visitors the ability to truly discover whats trending. In addition to the seamless social shopping experience, Free People emails a weekly social update to their community members with the latest trending pictures and collections, all created by the community.
Case Studies
Advanced Social Curation & Discovery FP Me Social Community 30,000+ active collections 20,000+ style photos Emails Weekly Social Update
44
SCIQ:RETAIL2013
Walmart, Amazon, Target

RETAIL GIANTS LAUNCH SOCIAL DISCOVERY
Walmart.com utilizes crowdsourcing from purchases, ratings, and Pinterest Pins to provide Pinterest-like visual grid of trending products
One of the most signi"cant trends this year in social commerce was the launch of social discovery features by the retail giants Walmart, Amazon, Target, and eBay (see separate case study). Walmart.com "rst launched their beta version of social discovery late in 2012 and have re"ned it signi"cantly to todays version. Walmarts Trending Now feature has prominent navigation directly from the home page and utilizes crowdsourcing from purchases, ratings, and Pinterest Pins to provide a Pinterest-like visual grid of trending products. Targets feature is still it beta, and although brie$y linked to the home page, it
Case Studies
Amazon.com provides ability to create collections and shows trending products based on these collections
is currently only reachable by the URL, awesomeshop.target.com. Targets awesome shop utilizes crowdsourcing from Pinterest Pins and ratings (4 stars or higher) to present its social discovery. Amazon implemented a more advanced path to social discovery with their Collections feature this year. The Amazon Collections feature provides its visitors with the ability to create collections of products and this data is used to show trending products. The trend to combine social network data (Facebook Likes, Pinterest Pins, Twitter Tweets, etc) with both sales and user generated content on the retailers website (Reviews and Ratings, wish lists, social expressions such as Love or Want, and user generated collections) to create social discovery is the beginning of a new era of social shopping functionality directly integrated to the retailers ecommerce and mobile experiences.
Target.com utilizes crowdsourcing from Pinterest Pins and ratings to display popular products
45
SCIQ:RETAIL2013
ToysRUs & BabiesRUs

TOY AND BABY BOARDS
ToysRUs and BabiesRUs launched the Toy and Baby Boards social shopping feature right before the Christmas holiday, proving that curation and discovery are not features reserved for fashion apparel retailers or pure play startups. Social discovery is available on all product pages in addition to a social shopping page with feeds for recent activity, trending products and boards, brand boards, and people. ToysRUs social shopping goes two steps further than most of the retailers in this report by putting social discovery on one of the most tra!cked home pages during the holiday season and by integrating curation and discovery directly into their mobile optimized sites. The mobile feature is the beginning of a new breed of socially engaging, mobile enabled, in-store shopping experiences.
Case Studies
Toy and Baby Boards Social Shopping Feature
Curation and Discovery on Mobile Optimized Sites
Social Discovery on the Home Page
46
SCIQ:RETAIL2013
Sur La Table
SOCIAL RECOMMENDATIONS
This year Sur La Table launched social shopping features on their ecommerce website including customer created collections and social recommendations on its product pages. An interesting distinction which di#ers from all retailers in this study was the emphasis of the social recommendations on the product page. The social discovery is the most dominate feature on the page using a horizontal grid of large beautiful images which show the collection and with placement above the traditional personalization recommendations. The social recommendations can also in"nitely scroll to allow social shopping without leaving the product page. This type of user experience signals the beginning of more immersive integrations of social shopping with the traditional ecommerce site. Sur La Table also provides a social shopping page which shows trending products, collections, and people.
Case Studies
Customer Created Collections
Social Shopping Page with Trending Products, Collections, and People
Social Recommendations on the Product Page

47
SCIQ:RETAIL2013
Deb Shops
THE POWER OF SOCIAL DISCOVERY
But even in todays share everything world, 85% of the visitors will still choose to remain anonymous. This is where Social Discovery brings real ROI to social shopping. The socially engaged customers (Deb Shops best customers) curate and share products. This content is discovered on the Deb Shops website via social product recommendations and trending product and collection feeds. Social Discovery of new and complementary products by the Other 85% of visitors drives signi"cant sales as these visitors discover products they were not originally considering. To prove this, Deb Shops ran A/B testing to remove the social discovery features from a control group of visitors.
Case Study
DEB SHOPS SEES A 16% LIFT IN REVENUE PER VISIT WHEN USING SOCIAL DISCOVERY
Deb Shops partnered with 8thBridge to create a social shopping experience on their ecommerce site that has resulted in 16% more revenue per visit as measured via extensive A/B testing. The objective of the solution is to create a better experience that drives social discovery, engagement, and measurable sales lift. People are empowered to discover new ideas from each other in an inspiring, Pinterest-like, shopping experience. David Cost, VP eCommerce & Digital Marketing, launched the Curation & Discovery solution in 2013 and has been able to cover 85% of his product assortment with crowdsourced product collections called Style Boards. We knew our customer would like the new experience, but were skeptical that implementing Social Discovery features on our website would have a large impact on sales. The results of our tests blew us away, said Cost.
ARE MY SOCIALLY ENGAGED VISITORS MY REAL CUSTOMERS?

The answer was a resounding - Yes! The customers who engage in social shopping functionality are Deb Shops best customers (see The Socially Engaged Customer Pro"le).
48
SCIQ:RETAIL2013
Kipling
Case Studies
KIPLING BUILDS AWARENESS AND INCREASES ENGAGEMENT IN ITS SOCIAL COMMUNITY

Although social shopping features such as curation are engaging and fun experiences for a retailers social community, a signi"cant bene"t is the social discovery for all visitors. Kipling understood this when they launched their social wishlist feature, which allows customers to build and share curated wishlists with the community. Kipling immediately started building awareness by o#ering a reward to their customers for creating a social wishlist. This "rst campaign resulted in a 20X lift in engagement. They followed with a sweepstakes for creating social content and this campaign produced similar results. The two campaigns demonstrated that rewards and sweepstakes can build dramatic awareness and spur engagement in the social community, but the e#ect on social discovery for all visitors was even more dramatic. Kipling now has 84% product assortment coverage and 96% of all product pages viewed have a social recommendation. 20% of all visitors are browsing social recommendations and spend 30% greater time on site while discovering products from other people in the community.
96% of All Product Pages Viewed Have a Social Recommendation Social Wishlist Feature Allows Customers to Build and Share Curated Wishlists with the Community
20% of All Visitors Are Browsing Other Customers Wishlists
49
SCIQ:RETAIL2013
ModCloth
SUCCESS ATTRIBUTED TO SOCIAL SHOPPING
ModCloth was ranked #4 in last years SCIQ and has been an innovator in social shopping for many years. In July this year, CEO Eric Kober attributed their success to social shopping and stated that the love button is the most used button on their site. ModCloth uses this social expression to display a category speci"c Most Loved feed on their product pages. Late last year, ModCloth launched their Style Gallery which combines customer uploaded photos with customer created product collections. After a customer uploads a photo, they select the products which are represented in that photo. ModCloth has implemented a unique feature which allows customers to not only identify ModCloth products used in their photo, but also to select similar ModCloth products which can be used to create the look. This feature allows more $exibility for social discovery and harnesses the true power of user generated content. The style gallery pictures are displayed on the product pages to let customers explore how other users have worn that product. Finally, ModCloth integrates the social community trends in all of their emails.
Case Studies
Love Button is the Most Used Button on Their Site
Style Gallery combines customer uploaded photos with customer created product collections
50
SCIQ:RETAIL2013
eBay
Case Studies
A BLUEPRINT FOR LAUNCHING A SUCCESSFUL SOCIAL SHOPPING EXPERIENCE

The launch of eBay Collections is particularly noteworthy because it provides a case study on how to implement and launch social shopping. eBay followed three steps, which are a blueprint for launching a successful social shopping experience. Step 1 - Build a Seamless Experience. eBay did this by deeply integrating social shopping into their site. The home page is now eBay Today - a showcase for eBay Collections. My Feed is the personalization page with banner callouts to get started with collections and reminders and status after you start. The Shop by Navigation has a special trending collections category. Step 2 - Seed Curated Content. Launching with a mix of expert and customer collections leads to a better social discovery experience by providing a blend of expert, long tail, and authentic content. eBay did this by acquiring their own experts through the acquisition of The Bureau of Trade and by recruiting celebrity curators such as Solange Knowles, Pharrell Williams, and Kelly Oxfordwill. Not all retailers will have the resources to take the same route as eBay, but many retailers have an army of experts to help seed content such as store associates and product vendors.
Build a Seamless Experience Seed Curated Content Build Awareness
Step 3 - Build Awareness. As with any new feature, you need to build awareness and educate. In addition to traditional campaigns including email, paid search, and social media, eBay ran a $25,000 sweepstakes to get customers to share a collection. This sweepstakes not only spread the word about the new features through social sharing, but it also jumpstarted the crowdsourcing of collections, which is critical to displaying relevant trending feeds to visitors as well as providing social proof.
51
SCIQ:RETAIL2013
SCIQ by Category
SCIQ BY CATEGORY
SCIQ Scoring
(%!"!# ($!"!# (!!"!# '!"!# &!"!# %!"!# $!"!# !"!#
133.0
132.2
127.1 109.8 90.3 94.8 89.2 109.4 112.0 101.4 96.2
120.3
120.2 105.4 95.2 86.7
121.7
High
69.9 54.0 33.6 18.2 7.5 7.9 7.5 57.6 47.0 48.5 34.0 44.9 39.9 37.7 45.6 43.4 45.7 27.3 14.3 1.1 14.8 8.9 11.0 12.7 11.3 19.6 6.7 14.1 2.6 14.4 3.8 21.2 55.4 59.0 44.1 47.5 52.2 38.8 49.0
Average Low
12.7
Automotive
Beauty
Housewares/Home Furnishings
Pets
Children and Baby
Sporting Apparel
Mass Merchant
Specialty
Jewelry
Health
Computers/Electronics
Apparel/Accessories
Sporting Goods
Flowers/Gifts
Food
O!ce Supplies
Books/Music/Videos
Hardware/Home Improvement
Toys/Hobbies
52
SCIQ:RETAIL2013
Brand List
51.8 65.2 96.3 58.8 27.7 47.5 95.2 66.7 106.6 61.9 70.2 50.5 80.8 49.4 17.2 101.0 57.8 35.6 34.9 74.2 23.2 51.2 68.2 25.6 31.4 81.5 92.4 57.4 51.7 29.0 24.1 31.7 24.6 43.4 48.2 65.0 bodenusa.com bodycentral.com bonobos.com bootbarn.com bootbay.com bostonproper.com brayola.com brooksbrothers.com bucketfeet.com buckle.com burberry.com burlingtoncoatfactory.com cafepress.com calvinklein.com casualmale.com charlotterusse.com chicos.com christopherandbanks.com cjbanks.com coach.com coccinelle.com coldwatercreek.com crocs.com cusp.com customink.com davidsbridal.com debshops.com delias.com destinationmaternity.com destinationxl.com dexclusive.com diesel.com dockers.com dolcegabbana.com dressbarn.com drjays.com 19.7 28.3 47.7 26.4 73.2 49.8 37.5 38.4 15.8 35.5 22.0 59.2 57.4 22.0 66.2 95.4 39.3 93.3 56.5 39.6 55.2 133.0 58.3 45.5 35.0 67.2 40.0 54.2 64.3 59.8 69.9 61.2 53.2 45.4 31.4 52.9 drscholls.com dsquared2.com dsw.com dungarees.net eastbay.com ebags.com eddiebauer.com eileen"sher.com emiliemshop.com emiliopucci.com everlane.com express.com famousfootwear.com #irtcatalog.com footaction.com footlocker.com footsmart.com forever21.com fossil.com francescas.com fredericks.com freepeople.com gap.com garnethill.com gillyhicks.com gojane.com greekgear.com gucci.com guess.com gymboree.com hautelook.com heels.com hm.com hollisterco.com hushpuppies.com igigi.com 18.8 98.3 57.6 66.4 26.6 39.5 49.8 105.4 96.2 28.2 84.8 87.4 59.7 40.7 23.1 53.2 57.7 31.0 47.8 51.8 54.6 53.7 57.4 57.8 49.2 45.7 33.8 33.6 36.4 13.2 68.1 45.5 43.6 32.6 115.7 53.8 indochino.com jackthreads.com jcrew.com jimmyjazz.com jny.com jockey.com josbank.com justfab.com karmaloop.com kennethcole.com kipling-usa.com kitsylane.com lacoste.com ladyfootlocker.com lafayette148ny.com landsend.com lanebryant.com lastcall.com leatherup.com lee.com levi.com lids.com lillypulitzer.com llbean.com loft.com louisvuitton.com luggageonline.com maidenform.com maisonmartinmargiela.com masseysout"tters.com maurices.com menswearhouse.com misskl.com misssixty.com modcloth.com modnique.com
SCIQ Scoring
APPAREL/ ACCESSORIES
SCIQ SCORE: 48.0 55.6 54.9 86.7 109.1 95.1 66.9 27.9 26.7 51.9 38.7 87.9 75.0 52.1 59.8 26.5 54.7 44.5 52.9 24.2 38.7 13.4 48.8 23.9 80.8 39.3 74.7 49.6 38.7 58.1 43.8 7.5 76.4 44.9 7forallmankind.com 80stees.com abercrombie.com adidas.com ae.com aerie.com aeropostale.com ahnu.com albertaferretti.com aldoshoes.com alloyapparel.com americanapparel.net amiclubwear.com anntaylor.com anthropologie.com ardenb.com armani.com armaniexchange.com ashleystewart.com bagborroworsteal.com bakersshoes.com bally.com bananarepublic.com barenecessities.com barneys.com bcbg.com bebe.com bergdorfgoodman.com beyondtherack.com bhldn.com blair.com blanklabel.com bluecotton.com blue#y.com
53
SCIQ:RETAIL2013
Brand List
56.5 38.4 36.1 40.6 33.1 105.4 28.2 37.4 24.7 118.6 57.1 37.3 38.4 62.4 19.1 45.5 48.6 30.7 29.0 30.9 34.2 48.6 37.7 88.4 18.0 51.6 27.4 45.9 25.8 56.5 54.2 37.6 69.4 41.4 32.3 43.3 sanuk.com scottevest.com sheplers.com shiekhshoes.com shoebuy.com shoedazzle.com shoemall.com shoes.com shop.ibex.com shop.wwe.com shopecko.com shopjustice.com shopplanetblue.com skechers.com smartwool.com sneakerhead.com soma.com sorel.com soul-#ower.com southmoonunder.com spanx.com speedousa.com splendid.com spreadshirt.com stoneisland.com store-us.hugoboss.com streetmoda.com sundancecatalog.com sunglasshut.com sunglasswarehouse.com swimoutlet.com talbots.com teva.com thebay.com thecorner.com thelimited.com 52.2 69.9 15.9 64.9 73.2 89.2 59.4 60.3 72.3 71.6 68.5 39.8 53.9 54.2 21.0 73.7 105.7 46.4 70.0 41.2 10.5 77.3 84.4 52.7 14.5 39.4 99.4 74.4 108.1 41.6 42.4 80.0 thenorthface.com therealreal.com threadless.com tillys.com timberland.com toms.com torrid.com toryburch.com truereligionbrandjeans.com tumi.com uggaustralia.com ullapopken.com urbanout"tters.com vans.com valentino.com verabradley.com vestiairecollective.com viaspiga.com victoriassecret.com wetseal.com whitehouseblackmarket.com wolverine.com wrangler.com yesstyle.com yoox.com zappos.com zazzle.com zegna.com zumiez.com 56.2 29.9 71.5 62.7 46.6 36.1 33.0 28.8 68.0 33.5 92.7 39.5 75.8 63.9 63.6 90.3 52.4 52.4 95.0 32.7 41.5 48.9 19.5 7.9 24.5 40.9 44.3 46.2 18.9 22.0 17.8 34.5 autoanything.com autopartswarehouse.com autozone.com buyautoparts.com go-parts.com jcwhitney.com jpcycles.com lethalperformance.com motorcycle-superstore.com napaonline.com oreillyauto.com rockauto.com tirerack.com
SCIQ Scoring
APPAREL/ ACCESSORIES contd

98.7 34.2 98.1 77.7 71.9 83.2 58.5 73.4 42.1 88.9 49.8 66.8 61.1 46.8 70.4 12.3 38.6 46.6 40.0 49.0 33.7 120.7 71.9 22.9 62.2 54.7 101.5 60.2 74.9 69.4 20.9 40.1 34.9 67.2 nastygal.com naturalizer.com nautica.com net-a-porter.com newbalance.com nike.com nikeid.nike.com ninewest.com nixon.com nordstrom.com nyandcompany.com oakley.com oldnavy.com onlineshoes.com pacsun.com pajamagram.com paulfredrick.com payless.com peruvianconnection.com piperlime.com planetshoes.com plndr.com promgirl.com queensboro.com quiksilver.com ralphlauren.com rangerup.com ray-ban.com reebok.com reef.com reitmans.com robertocavalli.com rockcreek.com ruelala.com
BEAUTY
aveda.com aveyou.com avon.com bareescentuals.com bathandbodyworks.com beauty.com beautybar.com beautyencounter.com bhcosmetics.com blissworld.com bobbibrowncosmetics.com bumbleandbumble.com burtsbees.com carolsdaughter.com clinique.com dermstore.com dollarshaveclub.com esteelauder.com eyeslipsface.com
AUTOMOTIVE
advanceautoparts.com americanmuscle.com autoaccessoriesgarage.com
54
SCIQ:RETAIL2013
Brand List
41.9 45.0 75.5 81.2 55.6 17.4 90.3 84.6 42.2 35.0 62.7 59.8 61.9 7.5 22.9 30.6 21.9 fye.com gohastings.com hbo.com hulu.com lulu.com moviemars.com net#ix.com pandora.com powells.com redbox.com scholastic.com shoppbs.org simpletruths.com textbooks.com thegreatcourses.com timelife.com wowhd.co.uk 52.1 14.5 35.3 64.9 12.7 32.3 51.4 47.1 127.1 30.8 47.0 47.9 53.8 50.9 98.9 fabkids.com fashionplaytes.com frenchtoast.com hannaandersson.com janieandjack.com kidsafeinc.com kidsfootlocker.com landofnod.com lollywollydoodle.com onestepahead.com onestopplus.com oshkoshbgosh.com potterybarnkids.com teacollection.com zulily.com 8.2 10.4 39.1 35.3 29.8 48.8 49.5 39.6 38.3 38.2 83.6 71.2 39.2 69.9 44.8 15.9 30.5 directron.com eforcity.com "refold.com focuscamera.com frys.com hhgregg.com hp.com jawbone.com jr.com kellycodetectors.com lifeproof.com microsoftstore.com minisuit.com newegg.com norton.com onecall.com outdoorspeakerdepot.com panasonic.com parts-express.com pcconnection.com pcm.com pcrush.com philips-store.com radioshack.com secondipity.com sewelldirect.com shopjimmy.com smarthome.com softchoice.com softmart.com solidsignal.com sonicelectronix.com sony.com sparkfun.com stopzilla.com store.irobot.com
SCIQ Scoring
BEAUTY contd
36.0 87.8 30.3 132.2 45.0 49.6 76.1 25.7 45.3 33.3 64.0 51.3 32.0 87.3 26.3 130.0 18.2 63.1 61.8 folica.com fragrancenet.com labseries.com lancome-usa.com lovelyskin.com lushusa.com maccosmetics.com ojon.com origins.com ouidad.com prescriptives.com sallybeauty.com scentiments.com sephora.com skincarerx.com smashbox.com stockngo.com thebodyshop-usa.com ulta.com
COMPUTERS/ ELECTRONICS CHILDREN & BABY

30.4 26.3 abercrombiekids.com albeebaby.com americangirl.com babiesrus.com baby.steals.com babyage.com bigdotofhappiness.com birthdaydirect.com birthdayexpress.com carters.com childrensplace.com citruslane.com cookieskids.com crazy8.com diapers.com 14.6 23.8 6.1 8.6 72.0 17.5 27.6 46.8 69.5 37.6 42.3 65.9 27.0 1.1 28.4 50.8 44.8 47stphoto.com abt.com aedsuperstore.com alliedelec.com apple.com bargainstation.com batteries.com bestbuy.com bhphotovideo.com bose.com buy.garmin.com case-mate.com cdw.com compuplus.com crucial.com crutch"eld.com dell.com
51.8 25.2 11.9 26.0 21.1 34.0 54.4 18.9 19.4 28.0 36.3 5.5 9.5 19.3 38.5 83.1 24.5 10.9 94.8
BOOKS/MUSIC/ VIDEOS
32.6 63.2 37.3 33.7 44.8 47.0 60.4 28.7 58.3 21.0 53.7 alibris.com barnesandnoble.com betterworldbooks.com biblio.com blockbuster.com booksamillion.com chapters.indigo.ca chegg.com christianbook.com ecampus.com emusic.com
50.3 117.8 28.9 34.2 32.6 23.2 39.8 51.7 46.6 69.7 35.8 54.3 46.3
55
SCIQ:RETAIL2013
Brand List
51.7 27.9 14.3 29.6 44.5 52.6 38.5 28.2 53.7 personalizationmall.com pro#owers.com redenvelope.com storkie.com swisscolony.com thingsremembered.com vermontteddybear.com whatshebuys.com yankeecandle.com 46.6 28.8 69.6 11.7 109.4 8.9 20.3 23.8 23.6 60.4 30.4 11.7 28.9 68.3 42.1 25.4 32.2 32.4 26.6 92.7 26.9 27.6 17.9 38.8
SCIQ Scoring
COMPUTERS/ ELECTRONICS contd

25.9 12.0 18.5 4.3 56.8 26.8 29.5 10.3 superbiiz.com superwarehouse.com techforless.com tequipment.net tigerdirect.com uniquesquared.com wirelessemporium.com zones.com
HARDWARE/HOME IMPROVEMENT
acehardware.com benjaminmoore.com build.com cpooutlets.com craftsman.com delcity.net drillspot.com #oorstoyourhome.com grainger.com homedepot.com houseofantiquehardware.com kitchensource.com lawnmowerpros.com lowes.com lumberliquidators.com mscdirect.com nationalbuildersupply.com northerntool.com powerequipmentdirect.com thertastore.com toolking.com tools-plus.com toolup.com vintagetub.com
78.2 49.2 41.8 50.3 68.8 53.1 30.4 11.0 30.6 55.4 34.0 29.4 34.8 44.3 31.6 32.0 21.5 58.1 50.4 54.3 82.9
coastal.com cvs.com drugstore.com ediets.com glassesusa.com gnc.com heartratemonitorsusa.com herbspro.com hollandandbarrett.com iherb.com myotcstore.com nutrisystem.com pureformulas.com puritan.com rivetandsway.com soap.com visiondirect.com vitacost.com vitaminshoppe.com walgreens.com weightwatchers.com
FLOWERS/ GIFTS
66.6 59.8 35.2 49.6 23.1 51.7 22.6 109.8 56.7 54.8 20.1 64.1 24.2 23.7 69.1 43.0 54.5 32.1 34.4 54.9 27.1 74.8 1800#owers.com americangreetings.com baudville.com beau-coup.com berries.com bluemountain.com cgets.com diamondcandles.com ediblearrangements.com egreetings.com #owershop.com ftd.com giftcard.com gifttree.com hallmark.com harrietcarter.com harryanddavid.com igourmet.com minted.com novica.com paperstyle.com partylite.com
FOOD
35.6 23.3 76.0 14.8 50.6 34.5 15.6 41.2 38.0 54.8 18.3 23.7 58.2 89.2 18.1 52.8 40.0 34.7 71.0 43.1 24.0 32.4 27.0 abesmarket.com candy.com candywarehouse.com chocoley.com co$eebean.com co$eeforless.com englishteastore.com freshdirect.com godiva.com greenmountainco$ee.com hickoryfarms.com jjbuckley.com keurig.com kingarthur#our.com klwines.com omahasteaks.com peapod.com shop.safeway.com starbucks.com teavana.com wine.com wineenthusiast.com winetasting.com
HOUSEWARES/HOME FURNISHINGS
17.9 20.8 27.3 47.7 99.2 27.7 65.4 48.6 74.7 24.1 39.7 1800mattress.com acwholesalers.com ajmadison.com allposters.com art.com balsamhill.com bedbathandbeyond.com bellacor.com blendtec.com blinds.com canvasondemand.com
HEALTH
19.2 45.8 12.4 43.1 56.2 112.0 1800contacts.com aclens.com alevastores.com amway.com beachbody.com bodybuilding.com
56
SCIQ:RETAIL2013
Brand List
80.6 45.7 58.9 53.6 35.8 62.9 18.3 29.1 42.6 38.2 55.8 27.9 25.8 29.8 50.1 42.6 83.6 48.6 23.6 28.6 32.5 37.9 40.1 75.8 83.1 75.1 53.8 35.7 onekingslane.com overstockart.com pbteen.com pfaltzgra$.com pillsburystore.com potterybarn.com restorationhardware.com roomstogo.com rugs-direct.com rugsusa.com selectcomfort.com shopperschoice.com signaturehardware.com slobproof.com stacksandstacks.com store.bettycrocker.com surlatable.com tempurpedic.com thebowlcompany.com thegardengates.com touchofclass.com ugallery.com us-mattress.com wayfair.com westelm.com williams-sonoma.com worldmarket.com zoostores.com 76.7 42.8 43.5 59.3 44.9 89.3 38.1 40.0 33.2 34.0 44.1 48.4 42.6 52.1 31.9 22.9 65.4 39.9 14.1 42.2 96.0 30.2 31.3 68.9 54.5 27.5 25.3 15.0 25.2 44.7 46.8 96.2 11.3 diamondnexus.com gemvara.com gordonsjewelers.com helzberg.com ice.com jamesallen.com jared.com jewelmint.com jewelrywarehouse.com jomashop.com jtv.com kay.com limogesjewelry.com myjewelrybox.com pagoda.com peoplesjewellers.com ross-simons.com ti$any.com zales.com ziamond.com 33.3 114.2 27.0 28.5 76.6 38.6 89.8 77.1 61.6 114.4 48.3 53.6 96.7 41.8 32.4 19.6 51.2 88.7 57.3 30.0 72.6 43.1 60.4 54.1 108.6 72.6 47.7 24.4 33.0 58.2 120.3 29.2 23.1 82.6 32.3 81.6 dollargeneral.com fab.com "ngerhut.com gettington.com gilt.com hammacher.com hsn.com ideeli.com jcpenney.com kmart.com kohls.com lordandtaylor.com macys.com meijer.com mileskimball.com mygofer.com neimanmarcus.com nomorerack.com overstock.com ozbo.com qvc.com rakuten.com saks"fthavenue.com samsclub.com sears.com shop.com shophq.com shopko.com shopmyexchange.com skymall.com target.com theshoppingchannel.com unbeatablesale.com vine.com vonmaur.com walmart.com
SCIQ Scoring
HOUSEWARES/HOME FURNISHINGS contd

59.2 23.5 50.5 41.7 43.6 54.5 56.0 41.3 31.3 32.0 27.1 25.5 30.8 68.3 28.3 40.4 24.8 12.7 32.1 62.0 25.8 22.3 34.3 93.1 101.4 36.3 21.1 51.8 29.3 32.3 29.6 22.3 36.0 36.1 carolinarustica.com casa.com cb2.com chefscatalog.com containerstore.com cooking.com crateandbarrel.com cuddledown.com cuisinart.com cymaxstores.com dazadi.com designtoscano.com everythingfurniture.com foodnetworkstore.com furniture.com hayneedle.com homeandpatiodecorcenter.com homeout"tters.com horchow.com ikea.com inmod.com instawares.com ivgstores.com jossandmain.com kenmore.com la-z-boy.com lakeside.com lampsplus.com livingdirect.com mantelsdirect.com mikasa.com nationalbusinessfurniture.com nfm.com oneida.com
MASS MERCHANT
amazon.com amerimark.com bealls#orida.com belk.com bjs.com bloomingdales.com bonton.com boscovs.com bostonstore.com brookstone.com carsons.com costco.com dillards.com
JEWELRY
78.5 15.4 54.7 56.8 94.4 alexandani.com ashford.com bidz.com bluenile.com claires.com
57
SCIQ:RETAIL2013
Brand List
52.8 28.7 44.6 42.8 14.1 30.8 44.9 29.5 95.2 52.7 36.3 77.8 39.3 34.4 dog.com dogids.com doversaddlery.com drsfostersmith.com inthecompanyofdogs.com je$erspet.com petco.com petedge.com pet#ow.com petsmart.com puplife.com smartpakequine.com vetdepot.com wag.com 16.1 11.9 78.1 95.3 42.4 38.3 25.5 21.3 46.2 48.6 63.8 26.4 6.8 37.3 75.0 56.6 52.0 47.2 47.8 11.9 26.2 46.0 85.7 63.3 33.5 20.5 15.5 28.9 65.5 88.8 24.7 82.7 109.1 21.9 96.2 29.8 galls.com good360.org groupon.com hottopic.com jetsetter.com joyus.com kleargear.com ko%ersales.com lakeshorelearning.com lifeway.com livingsocial.com magazines.com minimus.biz orangeonions.com orientaltrading.com partycity.com pgestore.com pimsleurapproach.com propertyroom.com replacements.com schoolspecialty.com shindigz.com shop.nationalgeographic.com shutter#y.com silkscreeningsupplies.com simplyglobo.com smartsign.com snap"sh.com spencersonline.com store.discovery.com sustainablesupply.com thegrommet.com theknot.com theparkcatalog.com thinkgeek.com tractorsupply.com
!"
SCIQ Scoring
MASS MERCHANT contd

37.5 27.3 wards.com yesasia.com
42.8 54.8 103.0 12.2 70.3
uncommongoods.com v2cigs.com vat19.com water"lters.net woot.com
OFFICE SUPPLIES
16.1 20.9 32.4 12.0 24.6 18.6 31.7 29.2 29.2 16.3 24.6 36.2 58.2 25.4 10.8 7.5 6.7 40.8 59.0 46.4 24.7 21.4 36.1 4inkjets.com buyonlinenow.com chalk#y.com companyfolders.com databazaar.com deluxe.com discounto!ceitems.com franklinplanner.fcorgp.com ibuyo!cesupply.com idwholesaler.com ldproducts.com levenger.com o!cedepot.com o!cemax.com overnightprints.com printingforless.com psprint.com restockit.com shoplet.com staples.com theeleganto!ce.com urbangirl.com vistaprint.com
SPORTING APPAREL
altrec.com athleta.com ccs.com champssports.com citysports.com columbia.com discountdance.com evo.com fanatics.com fansedge.com "nishline.com gaiam.com lucy.com lululemon.com merrell.com montrail.com moosejaw.com mountainhardwear.com n#shop.com patagonia.com prepsportswear.com roadrunnersports.com run.com shop.mlb.com shop.nhl.com sportsworldchicago.com store.nba.com
43.9 45.5 105.4 56.9 27.4 52.6 50.5 50.4 47.5 31.1 71.6 54.3 14.4 91.8 57.6 27.6 48.5 39.0 30.1 70.5 39.5 27.5 30.6 70.2 75.9 25.1 93.3
SPECIALTY
62.1 2.6 50.2 13.3 108.3 10.4 120.2 14.7 43.5 21.4 35.1 23.9 42.4 32.2 64.7 45.8 106.0 36.2 1sale.com amsan.com ancestry.com bettymills.com birchbox.com blacklight.com bourbonandboots.com buildasign.com calendars.com costumecraze.com cpa2biz.com deepdiscount.com discount"lters.com discountramps.com disneystore.com domyownpestcontrol.com etsy.com fathead.com
PETS
37.7 1800petmeds.com
58
SCIQ:RETAIL2013
Brand List
21.9 39.8 21.4 69.6 6.6 32.8 paintball-online.com performancebike.com redoxx.com rei.com republicbike.com rockbottomgolf.com shop.callawaygolf.com sierratradingpost.com skis.com smooth"tness.com sportsauthority.com sportsmansguide.com sportsmemorabilia.com taylormadegolf.com teamexpress.com tgw.com totalhockey.com westmarine.com zephyrsports.com 88.7 74.1 53.5 60.3 53.0 38.4 65.7 27.0 27.7 62.7 37.7 55.7 69.2 27.5 121.7 21.2 64.5 29.2 gamestop.com guitarcenter.com hobbytron.com joann.com leapfrog.com lukiegames.com musiciansfriend.com musicnotes.com oompa.com samash.com sheetmusicplus.com shop.lego.com sweetwater.com thinkfasttoys.com toysrus.com wwbw.com yarn.com yoyo.com
SCIQ Scoring
!"
SPORTING APPAREL contd

titlenine.com underarmour.com
49.9 83.9
SPORTING GOODS
55.7 22.7 75.3 86.7 41.1 32.2 33.5 3.8 8.6 45.6 59.2 40.1 16.9 41.8 24.8 36.3 27.4 51.9 32.0 38.0 35.7 35.3 39.5 44.3 43.4 48.5 66.3 38.9 academy.com actionvillage.com airsplat.com backcountry.com basspro.com bikebandit.com bikesomewhere.com billiards.com boats.net burton.com cabelas.com campmor.com championsondisplay.com cheaperthandirt.com coleman.com dickssportinggoods.com ems.com gandermountain.com gearup2go.com golfgalaxy.com golfsmith.com hockeymonkey.com jensonusa.com mec.ca modells.com opticsplanet.com orvis.com overtons.com
38.8 59.7 15.2 30.6 59.3 39.2 49.3 61.4 21.8 29.5 42.7 30.9 28.6
TOYS/HOBBIES
49.8 56.5 44.7 32.2 32.6 49.1 51.6 26.5 38.7 21.2 29.6 53.2 55.1 amainhobbies.com americanmusical.com artbeads.com austinbazaar.com bellalunatoys.com big"shgames.com buildabear.com campingworld.com entertainmentearth.com fao.com fatbraintoys.com "remountaingems.com game#y.com
59
SCIQ:RETAIL2013
Index Classes
Rank Brand Awareness on Social Networks Score Social Upstream Tra!c Score Website Social Lift Score SCRM Potential Score SCIQ
SCIQ Scoring
Brand
freepeople.com lancome-usa.com smashbox.com lollywollydoodle.com toysrus.com plndr.com target.com bourbonandboots.com shop.wwe.com babiesrus.com modcloth.com kmart.com fab.com bodybuilding.com diamondcandles.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
130.1 114.4 109.6 78.1 119.0 92.7 138.6 63.6 148.7 86.1 119.3 107.2 91.4 126.8 80.5
120.0 180.0 160.0 200.0 40.0 160.0 40.0 200.0 180.0 60.0 100.0 40.0 120.0 80.0 200.0
146.7 106.6 113.3 113.3 180.0 113.3 180.0 86.7 66.7 180.0 120.0 173.3 126.7 120.0 53.3
139.4 119.4 151.5 97.0 200.0 109.1 127.3 151.5 0 200.0 139.4 181.8 127.3 139.4 97.0
133.0 132.2 130.0 127.1 121.7 120.7 120.3 120.2 118.6 117.8 115.7 114.4 114.2 112.0 109.8
60
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
craftsman.com theknot.com ae.com sears.com birchbox.com zappos.com bucketfeet.com etsy.com vans.com shoedazzle.com ccs.com justfab.com vat19.com rangerup.com kenmore.com
16 17 17 18 19 20 21 22 23 24 24 24 25 26 27
90.6 117.3 123.8 107.9 134.5 108.1 61.8 154.5 132.2 124.3 102.3 104.7 89.9 104.9 84.2
40.0 80.0 60.0 20.0 160.0 120.0 200.0 120.0 80.0 80.0 40.0 100.0 200.0 200.0 20.0
173.3 120.0 133.3 173.3 66.7 100.0 73.3 66.7 120.0 106.7 166.7 100.0 53.3 33.3 173.3
181.8 139.4 139.4 181.8 0 97.0 60.6 36.4 60.6 121.2 127.3 139.4 0 0 181.8
109.4 109.1 109.1 108.6 108.3 108.1 106.6 106.0 105.7 105.4 105.4 105.4 103.0 101.5 101.4
61
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
charlotterusse.com yesstyle.com art.com zulily.com nastygal.com jackthreads.com nautica.com macys.com bonobos.com thinkgeek.com zales.com karmaloop.com jewelmint.com footlocker.com hottopic.com
28 29 30 31 32 33 34 35 36 37 37 37 38 39 40
87.7 91.2 68.1 83.8 110.1 80.6 86.4 120.0 61.0 154.1 80.3 141.6 100.9 118.0 131.1
80.0 160.0 40.0 120.0 100.0 120.0 20.0 40.0 180.0 100.0 60.0 100.0 80.0 80.0 120.0
126.7 80.0 180.0 73.3 86.7 86.7 160.0 120.0 80.0 66.7 140.0 46.7 106.7 120.0 66.7
127.3 0 127.3 157.6 97.0 121.2 181.8 127.3 0 0 121.2 97.0 97.0 0 0
101.0 99.4 99.2 98.9 98.7 98.3 98.1 96.7 96.3 96.2 96.2 96.2 96.0 95.4 95.3
62
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
brayola.com pet#ow.com aerie.com eyeslipsface.com store.irobot.com claires.com store.nba.com forever21.com jossandmain.com thertastore.com bobbibrowncosmetics.com debshops.com lululemon.com net#ix.com dermstore.com
41 41 42 43 44 45 46 46 47 48 48 49 50 51 51
65.1 83.8 77.1 117.9 62.8 91.4 117.7 130.8 71.1 29.2 115.0 81.4 125.8 130.8 68.8
200.0 200.0 60.0 140.0 200.0 60.0 140.0 100.0 80.0 200.0 60.0 20.0 60.0 60.0 100.0
40.0 33.3 133.3 46.7 53.3 106.7 53.3 80.0 106.7 80.0 73.3 140.0 100.0 80.0 100.0
36.4 0 139.4 36.4 0 169.7 0 0 157.6 0 181.8 200.0 60.6 90.9 97.0
95.2 95.2 95.1 95.0 94.8 94.4 93.3 93.3 93.1 92.7 92.7 92.4 91.8 90.3 90.3
63
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
hsn.com bloomingdales.com threadless.com kingarthur#our.com nordstrom.com store.discovery.com nomorerack.com gamestop.com spreadshirt.com americanapparel.net fragrancenet.com kitsylane.com sephora.com adidas.com backcountry.com
52 53 54 54 55 56 57 57 58 59 60 61 62 63 63
107.1 85.1 114.5 97.3 129.7 135.9 89.9 115.6 54.6 109.6 86.1 44.6 150.8 122.3 85.2
40.0 20.0 100.0 140.0 100.0 80.0 140.0 120.0 200.0 60.0 40.0 200.0 60.0 120.0 40.0
120.0 140.0 66.7 60.0 66.7 80.0 33.3 60.0 40.0 113.3 120.0 46.7 80.0 46.7 133.3
97.0 157.6 48.5 0 0 0 97.0 0 0 30.3 139.4 0 0 0 90.9
89.8 89.3 89.2 89.2 88.9 88.8 88.7 88.7 88.4 87.9 87.8 87.4 87.3 86.7 86.7
64
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
shop.nationalgeographic.com kipling-usa.com pandora.com wetseal.com underarmour.com lifeproof.com surlatable.com nike.com westelm.com sony.com weightwatchers.com thegrommet.com vine.com walmart.com davidsbridal.com
64 65 66 67 68 69 69 70 71 71 72 73 74 75 76
145.8 52.2 94.8 94.5 113.1 98.6 82.0 137.3 93.3 136.9 129.7 83.4 28.7 131.9 74.5
60.0 20.0 100.0 80.0 120.0 100.0 40.0 60.0 80.0 60.0 80.0 60.0 200.0 40.0 60.0
80.0 160.0 46.7 86.7 46.7 80.0 100.0 80.0 73.3 80.0 66.7 100.0 46.7 80.0 86.7
0 181.8 121.2 60.6 0 0 169.7 0 90.9 0 0 97.0 0 60.6 151.5
85.7 84.8 84.6 84.4 83.9 83.6 83.6 83.2 83.1 83.1 82.9 82.7 82.6 81.6 81.5
65
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
hulu.com cafepress.com barneys.com onekingslane.com zumiez.com alexandani.com coastal.com groupon.com smartpakequine.com net-a-porter.com victoriassecret.com ideeli.com amazon.com gilt.com bluecotton.com
77 78 78 79 80 81 82 83 84 85 86 87 88 89 90
117.9 79.8 106.3 75.0 106.8 121.7 60.3 93.1 72.8 118.6 144.2 68.0 95.6 86.3 35.8
80.0 40.0 20.0 120.0 80.0 140.0 100.0 40.0 120.0 20.0 60.0 40.0 60.0 80.0 180.0
46.7 113.3 106.7 53.3 80.0 0 80.0 86.7 66.7 100.0 53.3 106.7 80.0 46.7 26.7
78.8 109.1 109.1 60.6 0 0 60.6 121.2 0 60.6 0 127.3 60.6 127.3 36.4
81.2 80.8 80.8 80.6 80.0 78.5 78.2 78.1 77.8 77.7 77.3 77.1 76.7 76.6 76.4
66
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
maccosmetics.com candywarehouse.com shop.nhl.com burtsbees.com wayfair.com hbo.com airsplat.com williams-sonoma.com orientaltrading.com amiclubwear.com reebok.com partylite.com blendtec.com bebe.com yoox.com
91 92 93 94 94 95 96 97 98 98 99 100 101 101 102
127.0 64.3 99.8 86.0 79.1 131.5 99.0 110.2 69.8 123.3 109.8 82.6 89.2 82.3 71.5
80.0 40.0 120.0 120.0 80.0 40.0 80.0 60.0 60.0 60.0 60.0 120.0 100.0 100.0 40.0
46.7 106.7 33.3 46.7 73.3 80.0 60.0 80.0 100.0 66.7 80.0 46.7 60.0 66.7 100.0
0 127.3 0 0 60.6 0 36.4 0 60.6 0 0 0 0 0 109.1
76.1 76.0 75.9 75.8 75.8 75.5 75.3 75.1 75.0 75.0 74.9 74.8 74.7 74.7 74.4
67
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
coach.com guitarcenter.com urbanout"tters.com ninewest.com therealreal.com eastbay.com shop.com qvc.com toms.com apple.com promgirl.com newbalance.com "nishline.com torrid.com avon.com
103 104 105 106 107 107 108 108 109 110 111 111 112 112 113
140.6 120.2 118.9 81.6 61.7 104.1 68.6 108.6 141.0 133.4 99.7 99.3 92.1 92.1 118.3
40.0 80.0 80.0 40.0 20.0 60.0 40.0 60.0 40.0 80.0 60.0 40.0 80.0 80.0 40.0
66.7 46.7 46.7 86.7 120.0 80.0 113.3 53.3 60.0 26.7 80.0 80.0 66.7 66.7 80.0
0 0 0 109.1 127.3 0 60.6 60.6 0 0 0 60.6 0 0 0
74.2 74.1 73.7 73.4 73.2 73.2 72.6 72.6 72.3 72.0 71.9 71.9 71.6 71.6 71.5
68
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
microsoftstore.com starbucks.com patagonia.com pacsun.com woot.com shop.mlb.com burberry.com verabradley.com hautelook.com newegg.com americanmuscle.com citruslane.com rei.com build.com bhphotovideo.com
114 115 116 117 118 119 119 120 121 121 121 122 123 123 124
130.7 130.1 114.9 101.1 74.2 100.8 133.9 113.2 79.8 112.9 112.9 60.3 111.9 111.9 111.5
40.0 40.0 40.0 60.0 60.0 80.0 100.0 40.0 120.0 40.0 40.0 160.0 20.0 60.0 40.0
66.7 66.7 80.0 53.3 80.0 53.3 0 80.0 33.3 80.0 80.0 0 80.0 60.0 80.0
0 0 0 60.6 60.6 0 0 0 0 0 0 36.4 60.6 0 0
71.2 71.0 70.5 70.4 70.3 70.2 70.2 70.0 69.9 69.9 69.9 69.7 69.6 69.6 69.5
69
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
teva.com reef.com sweetwater.com hallmark.com jtv.com glassesusa.com toryburch.com lowes.com foodnetworkstore.com crocs.com maurices.com bhcosmetics.com gojane.com ruelala.com aeropostale.com
125 125 126 127 128 129 130 131 131 132 133 134 135 135 136
71.2 97.7 70.5 90.2 89.8 56.0 101.6 127.8 140.9 87.1 100.2 113.3 65.3 63.4 96.5
60.0 0 60.0 40.0 60.0 120.0 60.0 40.0 20.0 40.0 60.0 100.0 80.0 60.0 60.0
80.0 113.3 80.0 80.0 80.0 53.3 66.7 60.0 66.7 80.0 66.7 13.3 66.7 40.0 66.7
60.6 60.6 60.6 60.6 0 0 0 0 0 60.6 0 0 36.4 181.8 0
69.4 69.4 69.2 69.1 68.9 68.8 68.5 68.3 68.3 68.2 68.1 68.0 67.2 67.2 66.9
70
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
oakley.com brooksbrothers.com 1800#owers.com jimmyjazz.com orvis.com footaction.com case-mate.com musiciansfriend.com spencersonline.com bedbathandbeyond.com helzberg.com bodycentral.com drjays.com thenorthface.com hannaandersson.com
137 138 139 140 141 142 143 144 145 146 146 147 148 149 149
116.2 82.4 78.9 41.0 101.0 80.7 59.3 92.4 86.1 92.3 58.0 71.6 76.6 103.2 36.3
60.0 40.0 60.0 80.0 40.0 60.0 60.0 80.0 40.0 40.0 80.0 60.0 60.0 60.0 80.0
46.7 100.0 46.7 80.0 80.0 80.0 80.0 46.7 80.0 53.3 80.0 53.3 80.0 53.3 80.0
0 0 109.1 60.6 0 0 60.6 0 36.4 97.0 0 97.0 0 0 60.6
66.8 66.7 66.6 66.4 66.3 66.2 65.9 65.7 65.5 65.4 65.4 65.2 65.0 64.9 64.9
71
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
disneystore.com yarn.com guess.com ftd.com prescriptives.com carolsdaughter.com livingsocial.com clinique.com shutter#y.com barnesandnoble.com thebodyshop-usa.com potterybarn.com samash.com bareescentuals.com scholastic.com
150 151 152 153 154 155 156 157 158 159 160 161 162 162 162
89.0 74.9 107.7 50.7 46.7 92.9 80.3 105.3 84.3 84.0 83.6 109.8 69.2 95.7 82.3
60.0 60.0 40.0 20.0 120.0 40.0 40.0 40.0 60.0 60.0 60.0 60.0 80.0 60.0 60.0
66.7 80.0 66.7 106.7 46.7 80.0 60.0 66.7 66.7 66.7 66.7 40.0 60.0 53.3 66.7
0 0 0 109.1 0 0 97.0 0 0 0 0 0 0 0 0
64.7 64.5 64.3 64.1 64.0 63.9 63.8 63.6 63.3 63.2 63.1 62.9 62.7 62.7 62.7
72
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
skechers.com quiksilver.com 1sale.com ikea.com buckle.com simpletruths.com ulta.com jcpenney.com taylormadegolf.com heels.com oldnavy.com saks"fthavenue.com chapters.indigo.ca homedepot.com timberland.com
163 164 165 166 167 167 168 169 170 171 172 173 173 173 174
71.9 128.7 73.3 113.3 66.4 93.0 92.7 98.5 84.7 81.2 110.3 101.4 74.5 127.9 94.5
40.0 0 60.0 40.0 60.0 100.0 60.0 40.0 60.0 40.0 40.0 20.0 0 40.0 40.0
80.0 66.7 33.3 53.3 80.0 13.3 53.3 66.7 60.0 66.7 53.3 80.0 106.7 33.3 66.7
48.5 36.4 121.2 0 0 0 0 0 0 48.5 0 0 60.6 0 0
62.4 62.2 62.1 62.0 61.9 61.9 61.8 61.6 61.4 61.2 61.1 60.4 60.4 60.4 60.3
73
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
joann.com ray-ban.com americangreetings.com anthropologie.com gymboree.com shoppbs.org sierratradingpost.com lacoste.com tillys.com belk.com sportsauthority.com carolinarustica.com cabelas.com express.com shoplet.com
174 175 176 176 176 176 177 177 178 179 179 180 180 180 181
94.5 94.1 72.8 92.8 52.8 145.9 79.0 105.5 84.5 77.6 77.6 34.5 97.3 90.7 56.6
40.0 60.0 60.0 60.0 80.0 20.0 40.0 40.0 60.0 40.0 40.0 40.0 40.0 60.0 60.0
66.7 46.7 66.7 46.7 66.7 33.3 80.0 53.3 53.3 80.0 80.0 86.7 40.0 46.7 80.0
0 0 0 0 0 0 0 0 0 0 0 109.1 60.6 0 0
60.3 60.2 59.8 59.8 59.8 59.8 59.7 59.7 59.4 59.3 59.3 59.2 59.2 59.2 59.0
74
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
pbteen.com bootbarn.com nikeid.nike.com gap.com christianbook.com o!cedepot.com skymall.com keurig.com bhldn.com vitacost.com chicos.com llbean.com lanebryant.com merrell.com jcrew.com
182 183 184 185 185 186 186 186 187 187 188 188 189 190 190
83.2 69.4 88.4 101.1 74.2 113.9 53.9 93.9 60.5 73.6 72.5 92.5 78.8 85.3 105.3
60.0 60.0 60.0 40.0 40.0 20.0 20.0 40.0 100.0 40.0 40.0 40.0 60.0 40.0 40.0
53.3 66.7 46.7 53.3 80.0 40.0 100.0 60.0 33.3 80.0 80.0 60.0 33.3 66.7 46.7
0 0 0 0 0 60.6 60.6 0 0 0 0 0 60.6 0 0
58.9 58.8 58.5 58.3 58.3 58.2 58.2 58.2 58.1 58.1 57.8 57.8 57.7 57.6 57.6
75
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
lillypulitzer.com delias.com famousfootwear.com overstock.com shopecko.com champssports.com bluenile.com tigerdirect.com ediblearrangements.com partycity.com americanmusical.com sanuk.com fossil.com sunglasswarehouse.com aveda.com
191 191 191 192 193 194 195 195 196 197 198 198 198 198 199
98.1 64.6 71.2 64.3 94.2 89.8 69.5 102.6 69.2 95.4 48.5 88.1 81.6 41.6 94.0
40.0 60.0 40.0 60.0 0 40.0 40.0 40.0 40.0 40.0 80.0 0 60.0 80.0 40.0
53.3 66.7 80.0 66.7 80.0 60.0 80.0 46.7 80.0 53.3 60.0 80.0 46.7 66.7 53.3
0 0 0 0 48.5 0 0 0 0 0 0 60.6 0 0 0
57.4 57.4 57.4 57.3 57.1 56.9 56.8 56.8 56.7 56.6 56.5 56.5 56.5 56.5 56.2
76
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
beachbody.com crateandbarrel.com selectcomfort.com shop.lego.com academy.com 80stees.com lulu.com iherb.com fredericks.com game#y.com novica.com abercrombie.com v2cigs.com greenmountainco$ee.com egreetings.com
199 200 201 202 202 203 203 204 205 206 207 207 208 208 208
114.0 66.8 46.1 78.9 78.9 45.4 38.5 64.7 70.6 70.3 42.7 123.1 56.2 62.7 58.3
60.0 40.0 80.0 60.0 40.0 60.0 100.0 40.0 60.0 80.0 0 60.0 60.0 40.0 60.0
13.3 80.0 60.0 46.7 66.7 80.0 46.7 80.0 53.3 13.3 100.0 0 66.7 80.0 40.0
0 0 0 0 0 0 0 0 0 60.6 121.2 0 0 0 72.7
56.2 56.0 55.8 55.7 55.7 55.6 55.6 55.4 55.2 55.1 54.9 54.9 54.8 54.8 54.8
77
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
armani.com ralphlauren.com bidz.com levi.com kay.com cooking.com harryanddavid.com radioshack.com walgreens.com crazy8.com gaiam.com gucci.com uggaustralia.com swimoutlet.com samsclub.com
209 209 209 210 211 211 211 212 213 213 213 214 214 214 215
123.6 108.9 28.9 108.6 61.7 61.7 54.8 94.8 94.5 34.5 101.0 120.7 80.7 60.7 80.3
0 40.0 100.0 40.0 40.0 40.0 40.0 40.0 40.0 80.0 0 60.0 40.0 40.0 40.0
46.7 33.3 53.3 33.3 80.0 80.0 66.7 46.7 46.7 66.7 80.0 0 60.0 80.0 60.0
36.4 0 0 0 0 0 60.6 0 0 0 0 0 0 0 0
54.7 54.7 54.7 54.6 54.5 54.5 54.5 54.4 54.3 54.3 54.3 54.2 54.2 54.2 54.1
78
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
tumi.com modnique.com worldmarket.com potterybarnkids.com emusic.com yankeecandle.com lids.com pfaltzgra$.com lordandtaylor.com hobbytron.com landsend.com "remountaingems.com hm.com gnc.com leapfrog.com
216 217 217 217 218 218 218 219 219 220 221 221 221 222 223
73.1 45.9 79.3 85.9 52.4 72.4 52.4 33.0 78.6 58.3 70.7 77.3 117.3 90.4 70.1
40.0 60.0 20.0 40.0 100.0 60.0 60.0 40.0 40.0 60.0 40.0 60.0 60.0 60.0 40.0
66.7 53.3 80.0 53.3 26.7 46.7 66.7 73.3 60.0 60.0 66.7 40.0 0 26.7 66.7
0 60.6 0 0 0 0 0 97.0 0 0 0 0 0 0 0
53.9 53.8 53.8 53.8 53.7 53.7 53.7 53.6 53.6 53.5 53.2 53.2 53.2 53.1 53.0
79
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
ashleystewart.com igigi.com dog.com omahasteaks.com petsmart.com whitehouseblackmarket.com columbia.com thingsremembered.com dollarshaveclub.com esteelauder.com advanceautoparts.com anntaylor.com fabkids.com diamondnexus.com pgestore.com
224 224 225 225 226 226 227 227 228 228 229 230 230 230 231
69.7 69.7 75.9 63.7 102.5 75.6 75.3 55.3 84.4 108.0 73.9 80.5 68.2 53.6 80.1
40.0 40.0 40.0 20.0 40.0 20.0 20.0 40.0 60.0 40.0 20.0 40.0 40.0 60.0 80.0
66.7 66.7 60.0 80.0 33.3 80.0 80.0 80.0 0 26.7 80.0 53.3 53.3 60.0 13.3
0 0 0 36.4 0 0 0 0 90.9 0 0 0 36.4 0 0
52.9 52.9 52.8 52.8 52.7 52.7 52.6 52.6 52.4 52.4 52.2 52.1 52.1 52.1 52.0
80
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
aldoshoes.com gandermountain.com lampsplus.com lee.com bodenusa.com panasonic.com carters.com bluemountain.com destinationmaternity.com personalizationmall.com store-us.hugoboss.com buildabear.com kidsfootlocker.com sallybeauty.com coldwatercreek.com
232 232 233 233 233 233 234 234 234 234 235 235 236 237 238
86.3 72.9 67.2 66.0 66.0 72.5 79.1 55.0 45.6 52.2 111.9 91.9 31.2 57.7 57.4
40.0 20.0 40.0 40.0 40.0 20.0 40.0 80.0 60.0 40.0 0 80.0 60.0 60.0 60.0
46.7 80.0 53.3 66.7 66.7 80.0 53.3 33.3 66.7 80.0 60.0 0 80.0 53.3 53.3
0 0 36.4 0 0 0 0 12.1 0 0 0 0 0 0 0
51.9 51.9 51.8 51.8 51.8 51.8 51.7 51.7 51.7 51.7 51.6 51.6 51.4 51.3 51.2
81
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
neimanmarcus.com teacollection.com crutch"eld.com co$eebean.com cb2.com burlingtoncoatfactory.com discountdance.com vitaminshoppe.com evo.com americangirl.com ediets.com ancestry.com stacksandstacks.com titlenine.com amainhobbies.com
238 239 240 241 242 242 242 243 243 244 244 245 246 247 248
97.4 57.6 89.5 88.8 48.5 44.9 81.6 81.2 61.2 94.4 54.0 94.0 43.5 46.4 66.1
40.0 60.0 20.0 0 40.0 40.0 20.0 40.0 60.0 60.0 0 60.0 0 60.0 40.0
33.3 40.0 60.0 80.0 80.0 73.3 66.7 46.7 46.7 13.3 93.3 13.3 113.3 60.0 60.0
0 36.4 0 0 0 30.3 0 0 0 0 60.6 0 30.3 0 0
51.2 50.9 50.8 50.6 50.5 50.5 50.5 50.4 50.4 50.3 50.3 50.2 50.1 49.9 49.8
82
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
ebags.com josbank.com nyandcompany.com lushusa.com bergdorfgoodman.com beau-coup.com hp.com calvinklein.com sportsmemorabilia.com loft.com cvs.com big"shgames.com piperlime.com autozone.com hhgregg.com
248 248 248 249 249 249 250 251 252 253 253 254 255 256 257
46.1 59.2 59.2 98.5 92.0 55.7 111.6 111.3 41.6 70.6 90.6 70.3 69.9 89.6 70.5
60.0 40.0 40.0 0 40.0 40.0 40.0 0 40.0 40.0 40.0 60.0 40.0 40.0 20.0
60.0 66.7 66.7 46.7 33.3 53.3 13.3 53.3 66.7 53.3 33.3 33.3 53.3 33.3 60.0
0 0 0 60.6 0 48.5 0 0 48.5 0 0 0 0 0 36.4
49.8 49.8 49.8 49.6 49.6 49.6 49.5 49.4 49.3 49.2 49.2 49.1 49.0 48.9 48.8
83
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
bananarepublic.com lifeway.com speedousa.com soma.com tempurpedic.com bellacor.com moosejaw.com opticsplanet.com costco.com kohls.com dressbarn.com 7forallmankind.com oshkoshbgosh.com propertyroom.com leatherup.com
257 258 258 258 258 258 259 259 260 261 262 263 264 265 265
89.3 75.5 115.5 62.0 42.0 42.0 55.1 61.7 61.4 87.6 54.1 80.0 66.2 32.8 39.3
20.0 40.0 0 20.0 40.0 40.0 40.0 20.0 40.0 40.0 40.0 0 40.0 60.0 40.0
53.3 46.7 46.7 80.0 80.0 80.0 66.7 80.0 60.0 33.3 66.7 80.0 53.3 66.7 80.0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
48.8 48.6 48.6 48.6 48.6 48.6 48.5 48.5 48.4 48.3 48.2 48.0 47.9 47.8 47.8
84
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
shophq.com dsw.com allposters.com fanatics.com bostonproper.com pimsleurapproach.com landofnod.com onestopplus.com booksamillion.com bestbuy.com onlineshoes.com ti$any.com bathandbodyworks.com childrensplace.com payless.com
266 266 266 267 267 268 269 270 270 271 271 271 272 272 272
52.4 72.4 42.7 38.3 58.3 77.3 56.9 50.1 56.6 102.8 49.4 115.9 102.1 68.7 55.3
40.0 40.0 40.0 100.0 20.0 80.0 20.0 40.0 40.0 40.0 60.0 40.0 40.0 40.0 40.0
66.7 46.7 60.0 20.0 80.0 0 80.0 66.7 60.0 13.3 46.7 0 13.3 46.7 60.0
0 0 48.5 0 0 0 0 0 0 0 0 0 0 0 0
47.7 47.7 47.7 47.5 47.5 47.2 47.1 47.0 47.0 46.8 46.8 46.8 46.6 46.6 46.6
85
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
acehardware.com valentino.com staples.com diapers.com motorcycle-superstore.com lakeshorelearning.com shindigz.com sundancecatalog.com aclens.com domyownpestcontrol.com louisvuitton.com overstockart.com burton.com athleta.com garnethill.com
272 273 273 274 275 275 276 277 278 278 279 279 280 281 281
75.3 109.3 68.0 67.7 80.8 40.8 53.2 46.3 29.3 66.0 132.2 72.2 111.9 58.4 45.0
20.0 0 40.0 40.0 40.0 60.0 20.0 40.0 0 20.0 20.0 0 0 40.0 40.0
60.0 33.3 46.7 46.7 33.3 53.3 80.0 66.7 113.3 66.7 0 80.0 40.0 53.3 66.7
0 36.4 0 0 0 0 0 0 30.3 0 0 0 0 0 0
46.6 46.4 46.4 46.3 46.2 46.2 46.0 45.9 45.8 45.8 45.7 45.7 45.6 45.5 45.5
86
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
sneakerhead.com menswearhouse.com hollisterco.com origins.com lovelyskin.com gohastings.com blue#y.com petco.com bjs.com norton.com dell.com blockbuster.com artbeads.com ross-simons.com doversaddlery.com
281 281 282 283 284 284 285 285 285 286 286 286 287 287 288
25.0 65.0 91.2 64.3 58.0 56.7 76.4 96.4 62.9 69.5 109.5 62.6 69.2 55.7 61.9
80.0 40.0 60.0 40.0 0 40.0 20.0 40.0 40.0 80.0 40.0 60.0 20.0 40.0 60.0
46.7 46.7 0 46.7 80.0 53.3 53.3 13.3 46.7 0 0 26.7 60.0 53.3 26.7
0 0 0 0 36.4 0 0 0 0 0 0 0 0 0 0
45.5 45.5 45.4 45.3 45.0 45.0 44.9 44.9 44.9 44.8 44.8 44.8 44.7 44.7 44.6
87
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
armaniexchange.com swisscolony.com mec.ca lethalperformance.com puritan.com carsons.com altrec.com blair.com misskl.com containerstore.com bealls#orida.com calendars.com modells.com dolcegabbana.com thelimited.com
289 289 290 290 290 291 292 293 294 294 295 295 296 296 297
88.5 48.5 67.8 67.8 47.8 47.1 39.5 26.1 66.3 58.5 58.2 38.2 64.7 131.3 57.5
40.0 40.0 0 0 40.0 40.0 40.0 40.0 0 40.0 20.0 40.0 20.0 0 20.0
20.0 60.0 80.0 80.0 60.0 60.0 66.7 80.0 46.7 46.7 66.7 66.7 60.0 13.3 66.7
0 0 0 0 0 0 0 0 97.0 0 0 0 0 0 0
44.5 44.5 44.3 44.3 44.3 44.1 43.9 43.8 43.6 43.6 43.5 43.5 43.4 43.4 43.3
88
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
amway.com rakuten.com teavana.com harrietcarter.com amerimark.com drsfostersmith.com uncommongoods.com totalhockey.com dillards.com rugs-direct.com store.bettycrocker.com jetsetter.com zegna.com discount"lters.com buy.garmin.com
298 298 298 299 300 300 300 301 302 302 302 303 303 303 304
83.7 43.7 96.8 23.4 36.2 62.7 62.7 95.8 55.5 35.5 128.6 56.0 94.8 30.8 87.6
60.0 20.0 0 40.0 40.0 40.0 20.0 0 40.0 40.0 0 20.0 0 0 40.0
0 80.0 46.7 80.0 66.7 40.0 60.0 46.7 46.7 66.7 13.3 53.3 46.7 60.0 13.3
0 0 0 0 0 0 0 0 0 0 0 36.4 0 151.5 0
43.1 43.1 43.1 43.0 42.8 42.8 42.8 42.7 42.6 42.6 42.6 42.4 42.4 42.4 42.3
89
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
jared.com powells.com nixon.com lumberliquidators.com fye.com drugstore.com cheaperthandirt.com meijer.com chefscatalog.com zazzle.com autopartswarehouse.com thebay.com cuddledown.com vestiairecollective.com freshdirect.com
305 305 306 306 307 308 308 308 309 310 311 312 313 314 314
40.7 60.7 73.8 46.9 46.2 52.8 79.3 65.9 39.0 65.2 64.9 78.0 57.6 51.2 57.3
20.0 20.0 0 40.0 60.0 40.0 40.0 60.0 40.0 40.0 20.0 0 0 0 0
80.0 60.0 66.7 53.3 33.3 46.7 20.0 13.3 60.0 33.3 53.3 60.0 80.0 60.0 80.0
0 0 0 0 0 0 0 0 0 0 0 0 0 78.8 0
42.2 42.2 42.1 42.1 41.9 41.8 41.8 41.8 41.7 41.6 41.5 41.4 41.3 41.2 41.2
90
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
basspro.com jpcycles.com restockit.com ladyfootlocker.com shiekhshoes.com hayneedle.com campmor.com robertocavalli.com us-mattress.com greekgear.com peruvianconnection.com peapod.com boscovs.com ice.com truereligionbrandjeans.com
315 316 317 318 319 320 321 321 321 322 322 322 322 323 324
90.4 63.2 25.4 55.6 48.7 48.0 47.0 113.6 53.6 41.4 40.1 43.1 33.2 39.8 59.4
20.0 40.0 0 0 20.0 40.0 20.0 0 0 0 60.0 60.0 40.0 40.0 20.0
26.7 33.3 60.0 80.0 66.7 46.7 66.7 20.0 80.0 80.0 33.3 0 60.0 53.3 53.3
0 0 151.5 0 0 0 0 0 0 36.4 0 90.9 0 0 0
41.1 40.9 40.8 40.7 40.6 40.4 40.1 40.1 40.1 40.0 40.0 40.0 40.0 39.9 39.8
91
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
birthdayexpress.com performancebike.com canvasondemand.com jawbone.com francescas.com bumbleandbumble.com jockey.com jensonusa.com prepsportswear.com wrangler.com footsmart.com bcbg.com vetdepot.com minisuit.com sportsmansguide.com
324 324 325 326 326 327 327 327 327 328 329 329 329 330 330
46.0 72.5 65.3 85.3 51.9 85.0 51.5 51.5 31.5 71.2 37.7 97.7 50.8 34.6 64.0
40.0 20.0 0 0 40.0 0 20.0 0 40.0 0 40.0 20.0 0 0 40.0
46.7 40.0 46.7 46.7 40.0 46.7 60.0 80.0 60.0 60.0 53.3 13.3 80.0 80.0 26.7
0 0 60.6 0 0 0 0 0 0 0 0 0 0 48.5 0
39.8 39.8 39.7 39.6 39.6 39.5 39.5 39.5 39.5 39.4 39.3 39.3 39.3 39.2 39.2
92
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
"refold.com mountainhardwear.com overtons.com vintagetub.com shop.callawaygolf.com beyondtherack.com alloyapparel.com entertainmentearth.com bakersshoes.com paulfredrick.com hammacher.com vermontteddybear.com sonicelectronix.com shopplanetblue.com scottevest.com
331 332 333 334 334 335 335 335 335 336 336 337 337 338 338
50.2 76.7 29.8 49.5 96.0 56.9 42.3 62.3 42.3 28.8 61.9 35.0 75.0 55.9 61.2
0 0 20.0 0 20.0 60.0 20.0 0 40.0 40.0 40.0 80.0 40.0 0 0
80.0 53.3 80.0 80.0 13.3 0 66.7 66.7 46.7 60.0 26.7 13.3 13.3 60.0 66.7
0 0 0 0 0 36.4 0 0 0 0 0 0 0 36.4 0
39.1 39.0 38.9 38.8 38.8 38.7 38.7 38.7 38.7 38.6 38.6 38.5 38.5 38.4 38.4
93
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
lukiegames.com eileen"sher.com joyus.com jr.com rugsusa.com kellycodetectors.com bonton.com godiva.com golfgalaxy.com ugallery.com sheetmusicplus.com 1800petmeds.com splendid.com talbots.com bose.com
338 338 339 339 340 340 341 342 342 343 344 344 344 345 345
21.2 61.2 45.0 47.8 34.0 40.6 47.1 73.3 39.9 59.5 45.8 72.3 58.9 52.0 78.5
60.0 0 0 20.0 40.0 60.0 20.0 0 20.0 0 0 40.0 0 40.0 20.0
46.7 66.7 66.7 60.0 53.3 26.7 60.0 53.3 66.7 66.7 80.0 13.3 66.7 33.3 26.7
0 0 48.5 0 0 0 0 0 0 0 0 0 0 0 0
38.4 38.4 38.3 38.3 38.2 38.2 38.1 38.0 38.0 37.9 37.7 37.7 37.7 37.6 37.6
94
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
wards.com eddiebauer.com shoes.com betterworldbooks.com orangeonions.com shopjustice.com maisonmartinmargiela.com smarthome.com puplife.com dickssportinggoods.com la-z-boy.com levenger.com fathead.com sheplers.com oneida.com
346 346 347 348 348 348 349 350 350 350 350 351 351 352 352
25.1 51.6 37.9 44.4 32.2 37.5 87.9 34.5 41.0 87.6 67.6 40.7 40.7 53.8 33.8
40.0 20.0 20.0 20.0 0 40.0 0 20.0 0 20.0 20.0 0 0 40.0 40.0
60.0 53.3 66.7 60.0 80.0 46.7 33.3 66.7 80.0 13.3 33.3 80.0 80.0 26.7 46.7
0 0 0 0 36.4 0 0 0 0 0 0 0 0 0 0
37.5 37.5 37.4 37.3 37.3 37.3 36.4 36.3 36.3 36.3 36.3 36.2 36.2 36.1 36.1
95
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
vistaprint.com beauty.com folica.com nfm.com cookieskids.com pillsburystore.com golfsmith.com zoostores.com christopherandbanks.com abesmarket.com emiliopucci.com focuscamera.com hockeymonkey.com frenchtoast.com baudville.com
352 352 353 353 354 354 355 355 356 356 357 358 358 358 359
68.1 66.9 53.4 53.4 39.3 105.9 52.4 21.9 25.2 65.2 64.9 51.1 51.1 30.7 37.3
40.0 40.0 20.0 20.0 40.0 0 40.0 0 40.0 0 0 0 20.0 0 0
0 13.3 46.7 46.7 40.0 13.3 26.7 66.7 53.3 53.3 53.3 66.7 46.7 66.7 80.0
36.4 0 0 0 0 0 0 90.9 0 0 0 0 0 60.6 0
36.1 36.1 36.0 36.0 35.8 35.8 35.7 35.7 35.6 35.6 35.5 35.3 35.3 35.3 35.2
96
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
cpa2biz.com redbox.com gillyhicks.com cjbanks.com rockcreek.com pureformulas.com shop.safeway.com co$eeforless.com tirerack.com wag.com minted.com ivgstores.com naturalizer.com spanx.com babyage.com
360 361 361 362 362 363 364 365 365 366 366 367 368 368 368
36.9 70.1 56.6 23.2 49.7 43.7 75.6 48.4 54.9 48.0 54.6 31.4 40.8 47.3 33.9
0 0 60.0 40.0 0 0 40.0 0 20.0 20.0 0 0 20.0 20.0 0
80.0 46.7 0 53.3 66.7 60.0 0 66.7 40.0 46.7 60.0 66.7 53.3 46.7 80.0
0 0 0 0 0 36.4 0 0 0 0 0 48.5 0 0 0
35.1 35.0 35.0 34.9 34.9 34.8 34.7 34.5 34.5 34.4 34.4 34.3 34.2 34.2 34.2
97
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
brookstone.com philips-store.com myotcstore.com luggageonline.com planetshoes.com biblio.com maidenform.com silkscreeningsupplies.com blissworld.com bikesomewhere.com ouidad.com dollargeneral.com bostonstore.com shoebuy.com shopmyexchange.com
369 369 369 370 371 371 372 373 373 373 374 374 375 376 377
46.7 86.7 46.7 32.5 45.6 32.2 58.8 65.0 48.7 51.5 64.3 70.8 50.5 37.1 36.7
20.0 0 0 0 20.0 0 0 0 0 0 0 40.0 0 20.0 40.0
46.7 26.7 66.7 80.0 46.7 80.0 53.3 46.7 46.7 60.0 46.7 0 60.0 53.3 33.3
0 0 0 0 0 0 0 0 48.5 0 0 0 0 0 0
34.0 34.0 34.0 33.8 33.7 33.7 33.6 33.5 33.5 33.5 33.3 33.3 33.2 33.1 33.0
98
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
beautybar.com rockbottomgolf.com autoanything.com alibris.com misssixty.com bellalunatoys.com bigdotofhappiness.com touchofclass.com mileskimball.com northerntool.com wineenthusiast.com chalk#y.com mantelsdirect.com kidsafeinc.com vonmaur.com
377 378 379 380 380 380 380 381 382 382 382 382 383 383 383
23.3 50.4 55.7 28.8 55.4 55.4 49.7 21.6 34.7 61.2 61.2 41.2 27.8 27.8 47.8
40.0 0 20.0 20.0 0 0 0 20.0 40.0 20.0 0 0 0 0 0
46.7 46.7 33.3 60.0 53.3 53.3 46.7 66.7 33.3 26.7 46.7 66.7 80.0 80.0 60.0
0 36.4 0 0 0 0 36.4 0 0 0 0 0 0 0 0
33.0 32.8 32.7 32.6 32.6 32.6 32.6 32.5 32.4 32.4 32.4 32.4 32.3 32.3 32.3
99
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
thecorner.com nationalbuildersupply.com austinbazaar.com bikebandit.com discountramps.com horchow.com igourmet.com gearup2go.com scentiments.com soap.com cymaxstores.com gemvara.com diesel.com discounto!ceitems.com rivetandsway.com
383 384 384 384 384 385 385 386 386 386 386 387 388 388 389
40.9 40.6 40.6 60.6 40.6 53.7 40.2 46.8 33.3 39.9 39.9 53.0 85.8 25.8 52.0
0 20.0 0 20.0 0 20.0 0 0 0 20.0 0 40.0 0 0 0
66.7 46.7 66.7 26.7 66.7 33.3 66.7 60.0 73.3 46.7 66.7 13.3 20.0 80.0 53.3
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
32.3 32.2 32.2 32.2 32.2 32.1 32.1 32.0 32.0 32.0 32.0 31.9 31.7 31.7 31.6
100
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
customink.com hushpuppies.com jomashop.com cuisinart.com fansedge.com lastcall.com westmarine.com southmoonunder.com everythingfurniture.com onestepahead.com je$erspet.com sorel.com smooth"tness.com hollandandbarrett.com run.com
390 390 391 391 392 393 394 394 395 395 395 396 397 397 397
44.7 57.9 32.2 58.8 50.3 29.9 56.5 49.6 22.7 42.7 29.3 48.9 35.5 42.0 42.0
60.0 0 0 0 20.0 40.0 20.0 0 0 0 40.0 0 0 0 0
0 46.7 60.0 33.3 33.3 33.3 26.7 53.3 80.0 60.0 33.3 53.3 66.7 60.0 60.0
0 0 36.4 36.4 0 0 0 0 0 0 0 0 0 0 0
31.4 31.4 31.3 31.3 31.1 31.0 30.9 30.9 30.8 30.8 30.8 30.7 30.6 30.6 30.6
101
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
timelife.com outdoorspeakerdepot.com abercrombiekids.com heartratemonitorsusa.com houseofantiquehardware.com labseries.com jewelrywarehouse.com n#shop.com ozbo.com aveyou.com tractorsupply.com frys.com slobproof.com storkie.com mikasa.com
397 398 399 399 399 400 401 402 403 404 405 405 405 406 406
62.0 21.7 41.4 21.4 21.4 34.5 40.7 40.3 20.0 33.1 52.8 45.9 45.9 32.1 45.2
40.0 0 60.0 0 20.0 0 0 40.0 0 0 20.0 40.0 0 0 0
0 80.0 0 80.0 60.0 66.7 60.0 20.0 80.0 66.7 26.7 13.3 53.3 66.7 53.3
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
30.6 30.5 30.4 30.4 30.4 30.3 30.2 30.1 30.0 29.9 29.8 29.8 29.8 29.6 29.6
102
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
fatbraintoys.com wirelessemporium.com tgw.com petedge.com nutrisystem.com livingdirect.com yoyo.com theshoppingchannel.com ibuyo!cesupply.com franklinplanner.fcorgp.com roomstogo.com destinationxl.com soul-#ower.com baby.steals.com snap"sh.com
406 407 407 407 408 409 410 410 410 410 411 412 412 413 413
45.2 38.3 24.9 24.9 58.0 31.1 30.7 50.7 17.3 63.8 36.9 30.1 50.1 42.8 36.3
0 0 20.0 60.0 40.0 0 20.0 0 0 0 20.0 40.0 0 0 60.0
53.3 60.0 53.3 13.3 0 66.7 46.7 46.7 80.0 33.3 40.0 26.7 46.7 33.3 0
0 0 0 0 0 0 0 0 0 0 0 0 0 60.6 0
29.6 29.5 29.5 29.5 29.4 29.3 29.2 29.2 29.2 29.2 29.1 29.0 29.0 28.9 28.9
103
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
lawnmowerpros.com beautyencounter.com benjaminmoore.com dogids.com chegg.com thegardengates.com zephyrsports.com gettington.com crucial.com furniture.com dsquared2.com kennethcole.com shoemall.com whatshebuys.com shopjimmy.com
413 414 414 415 415 416 416 417 418 419 419 420 420 420 421
16.3 29.4 75.9 49.0 63.4 48.7 35.3 41.8 61.5 27.7 74.2 80.8 27.3 27.3 40.1
0 0 20.0 0 20.0 0 0 40.0 20.0 0 0 0 20.0 0 0
80.0 66.7 0 46.7 0 46.7 60.0 13.3 13.3 66.7 20.0 13.3 46.7 66.7 53.3
0 0 0 0 36.4 0 0 0 0 0 0 0 0 0 0
28.9 28.8 28.8 28.7 28.7 28.6 28.6 28.5 28.4 28.3 28.3 28.2 28.2 28.2 28.0
104
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
ahnu.com pro#owers.com shopperschoice.com bootbay.com oompa.com balsamhill.com montrail.com batteries.com tools-plus.com roadrunnersports.com limogesjewelry.com thinkfasttoys.com streetmoda.com ems.com citysports.com
422 422 422 423 423 423 424 424 424 425 425 425 426 426 426
39.8 52.9 32.9 25.6 32.2 32.2 38.8 25.3 31.9 58.4 38.4 25.0 38.1 44.6 44.6
0 40.0 0 0 0 0 0 0 0 20.0 0 0 0 0 0
53.3 0 60.0 66.7 60.0 60.0 53.3 66.7 60.0 13.3 53.3 66.7 53.3 46.7 46.7
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
27.9 27.9 27.9 27.7 27.7 27.7 27.6 27.6 27.6 27.5 27.5 27.5 27.4 27.4 27.4
105
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
ajmadison.com yesasia.com dazadi.com paperstyle.com "ngerhut.com cdw.com winetasting.com musicnotes.com toolking.com uniquesquared.com albertaferretti.com powerequipmentdirect.com jny.com ardenb.com campingworld.com
427 427 428 428 429 429 429 429 430 431 432 433 433 434 434
24.3 44.3 30.2 30.2 36.7 43.3 43.3 43.3 36.4 62.6 55.7 28.8 35.4 48.5 35.0
20.0 0 0 0 40.0 20.0 0 0 0 0 0 0 20.0 20.0 40.0
46.7 46.7 60.0 60.0 13.3 26.7 46.7 46.7 53.3 26.7 33.3 60.0 33.3 20.0 13.3
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
27.3 27.3 27.1 27.1 27.0 27.0 27.0 27.0 26.9 26.8 26.7 26.6 26.6 26.5 26.5
106
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
dungarees.net magazines.com albeebaby.com skincarerx.com schoolspecialty.com pcm.com superbiiz.com signaturehardware.com inmod.com sunglasshut.com ojon.com cusp.com kleargear.com designtoscano.com mscdirect.com
435 435 436 436 437 438 439 440 440 440 441 442 443 443 444
28.1 34.7 29.0 40.9 20.6 33.3 26.4 26.1 32.7 59.2 38.9 52.0 18.2 38.2 24.7
0 20.0 0 0 20.0 0 0 20.0 0 0 0 0 0 20.0 20.0
60.0 33.3 46.7 46.7 46.7 53.3 60.0 40.0 53.3 26.7 46.7 33.3 66.7 26.7 40.0
0 0 36.4 0 0 0 0 0 0 0 0 0 0 0 0
26.4 26.4 26.3 26.3 26.2 26.0 25.9 25.8 25.8 25.8 25.7 25.6 25.5 25.5 25.4
107
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
o!cemax.com myjewelrybox.com peoplesjewellers.com parts-express.com sportsworldchicago.com homeandpatiodecorcenter.com coleman.com shop.ibex.com sustainablesupply.com theeleganto!ce.com databazaar.com dockers.com ldproducts.com jcwhitney.com sparkfun.com
444 445 446 446 447 448 448 449 449 449 450 450 450 451 451
51.3 31.0 30.6 50.6 23.7 16.2 69.3 35.8 35.8 22.4 22.0 48.6 56.4 48.2 68.2
20.0 0 0 20.0 0 0 0 0 0 0 0 0 0 20.0 0
13.3 53.3 53.3 13.3 60.0 66.7 13.3 46.7 46.7 60.0 60.0 33.3 13.3 13.3 13.3
0 0 0 0 0 0 0 0 0 0 0 0 36.4 0 0
25.4 25.3 25.2 25.2 25.1 24.8 24.8 24.7 24.7 24.7 24.6 24.6 24.6 24.5 24.5
108
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
shopko.com giftcard.com bagborroworsteal.com dexclusive.com blinds.com wine.com deepdiscount.com barenecessities.com #oorstoyourhome.com abt.com gifttree.com jjbuckley.com thebowlcompany.com grainger.com casa.com
452 453 453 454 454 455 456 456 457 457 458 458 459 459 460
47.9 34.1 34.1 20.3 26.9 46.6 19.7 46.2 32.8 45.9 32.4 40.2 32.1 45.2 31.8
20.0 0 0 0 40.0 0 40.0 20.0 0 20.0 0 0 0 20.0 0
13.3 46.7 46.7 60.0 13.3 33.3 20.0 13.3 46.7 13.3 46.7 26.7 46.7 13.3 46.7
0 0 0 0 0 0 0 0 0 0 0 36.4 0 0 0
24.4 24.2 24.2 24.1 24.1 24.0 23.9 23.9 23.8 23.8 23.7 23.7 23.6 23.6 23.5
109
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
candy.com coccinelle.com birthdaydirect.com unbeatablesale.com lafayette148ny.com berries.com thegreatcourses.com gordonsjewelers.com queensboro.com actionvillage.com cgets.com nationalbusinessfurniture.com instawares.com #irtcatalog.com everlane.com
461 462 462 463 463 463 464 464 464 465 466 467 467 468 468
32.3 57.3 23.8 36.9 36.9 43.5 63.2 23.2 27.3 15.6 42.1 27.7 27.7 40.1 53.2
0 0 20.0 0 0 20.0 0 0 0 0 0 0 0 0 0
33.3 20.0 33.3 40.0 40.0 13.3 13.3 53.3 26.7 60.0 33.3 46.7 46.7 33.3 0
36.4 0 0 0 0 0 0 0 66.7 0 0 0 0 0 60.6
23.3 23.2 23.2 23.1 23.1 23.1 22.9 22.9 22.9 22.7 22.6 22.3 22.3 22.0 22.0
110
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
oreillyauto.com wowhd.co.uk paintball-online.com theparkcatalog.com teamexpress.com visiondirect.com costumecraze.com redoxx.com urbangirl.com ko%ersales.com fao.com wwbw.com pcrush.com lakeside.com ullapopken.com
468 469 469 469 470 471 472 472 472 473 474 474 475 475 476
33.2 26.3 26.3 26.3 39.4 25.0 38.1 38.1 24.6 10.8 44.0 30.5 43.6 30.2 36.7
40.0 0 0 0 0 0 0 0 0 0 0 0 0 40.0 0
0 46.7 46.7 46.7 33.3 46.7 33.3 33.3 46.7 60.0 26.7 40.0 26.7 0 33.3
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
22.0 21.9 21.9 21.9 21.8 21.5 21.4 21.4 21.4 21.3 21.2 21.2 21.1 21.1 21.0
111
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
ecampus.com reitmans.com buyonlinenow.com acwholesalers.com simplyglobo.com drillspot.com #owershop.com drscholls.com mygofer.com buyautoparts.com sewelldirect.com solidsignal.com 1800contacts.com smartwool.com secondipity.com
476 477 477 478 479 480 481 482 483 484 485 486 487 488 489
31.1 36.4 22.9 29.5 21.6 15.6 13.7 32.3 32.0 31.6 31.3 31.0 44.1 50.3 16.5
0 0 0 0 0 0 0 20.0 0 20.0 0 20.0 20.0 0 0
26.7 33.3 46.7 40.0 46.7 40.0 53.3 13.3 33.3 13.3 33.3 13.3 0 13.3 46.7
36.4 0 0 0 0 36.4 0 0 0 0 0 0 0 0 0
21.0 20.9 20.9 20.8 20.5 20.3 20.1 19.7 19.6 19.5 19.4 19.3 19.2 19.1 18.9
112
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
napaonline.com indochino.com deluxe.com techforless.com hickoryfarms.com restorationhardware.com stockngo.com klwines.com stoneisland.com toolup.com 1800mattress.com rockauto.com bargainstation.com moviemars.com casualmale.com
489 490 491 492 493 493 494 495 496 497 497 498 499 500 501
43.1 49.3 39.7 15.1 41.0 27.6 27.2 20.3 60.0 13.1 19.7 39.3 11.8 11.4 30.7
20.0 0 0 0 0 20.0 0 0 0 0 0 20.0 0 0 0
0 13.3 0 46.7 20.0 13.3 33.3 40.0 0 46.7 40.0 0 46.7 46.7 26.7
0 0 66.7 0 0 0 0 0 0 0 0 0 0 0 0
18.9 18.8 18.6 18.5 18.3 18.3 18.2 18.1 18.0 17.9 17.9 17.8 17.5 17.4 17.2
113
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
championsondisplay.com idwholesaler.com 4inkjets.com galls.com onecall.com autoaccessoriesgarage.com emiliemshop.com englishteastore.com smartsign.com ashford.com skis.com pagoda.com chocoley.com buildasign.com 47stphoto.com
502 503 504 504 505 505 506 507 508 509 510 511 512 513 514
9.7 14.2 28.2 27.0 39.8 19.8 39.4 38.8 38.4 18.1 37.4 36.7 29.5 29.2 21.9
0 0 0 0 0 0 0 0 0 0 0 0 0 20.0 0
46.7 40.0 13.3 26.7 13.3 33.3 13.3 13.3 13.3 33.3 13.3 13.3 20.0 0 26.7
0 0 36.4 0 0 0 0 0 0 0 0 0 0 0 0
16.9 16.3 16.1 16.1 15.9 15.9 15.8 15.6 15.5 15.4 15.2 15.0 14.8 14.7 14.6
114
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
fashionplaytes.com wolverine.com lucy.com redenvelope.com inthecompanyofdogs.com jamesallen.com bally.com bettymills.com masseysout"tters.com homeout"tters.com janieandjack.com alevastores.com pajamagram.com water"lters.net superwarehouse.com
515 515 516 517 518 518 519 520 521 522 522 523 524 525 526
28.5 35.0 34.7 34.4 47.1 33.7 44.7 44.4 24.1 42.4 42.4 14.8 27.6 27.2 13.4
20.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 13.3 13.3 13.3 0 13.3 0 0 20.0 0 0 26.7 13.3 13.3 26.7
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
14.5 14.5 14.4 14.3 14.1 14.1 13.4 13.3 13.2 12.7 12.7 12.4 12.3 12.2 12.0
115
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
companyfolders.com replacements.com good360.org pcconnection.com cpooutlets.com kitchensource.com ziamond.com herbspro.com stopzilla.com overnightprints.com viaspiga.com eforcity.com blacklight.com zones.com softmart.com
526 527 527 527 528 528 529 530 531 532 533 534 534 535 536
40.0 19.7 26.2 26.2 25.5 25.5 37.6 36.6 23.2 35.9 34.9 21.5 21.5 21.1 31.5
0 20.0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 13.3 13.3 13.3 13.3 0 0 13.3 0 0 13.3 13.3 13.3 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
12.0 11.9 11.9 11.9 11.7 11.7 11.3 11.0 10.9 10.8 10.5 10.4 10.4 10.3 9.5
116
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
delcity.net alliedelec.com boats.net directron.com go-parts.com printingforless.com textbooks.com blanklabel.com minimus.biz psprint.com republicbike.com aedsuperstore.com softchoice.com tequipment.net billiards.com
537 538 538 539 540 541 541 541 542 543 544 545 546 547 548
29.8 28.8 8.8 14.0 26.4 25.1 25.1 25.1 22.7 22.4 22.0 6.9 18.3 14.2 12.5
0 0 20.0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 13.3 0 0 0 0 0 0 0 13.3 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
8.9 8.6 8.6 8.2 7.9 7.5 7.5 7.5 6.8 6.7 6.6 6.1 5.5 4.3 3.8
117
SCIQ:RETAIL2013
Index Classes
SCIQ Scoring
Brand
amsan.com compuplus.com
549 550
8.8 3.7
0 0
0 0
0 0
2.6 1.1
POINTS POSSIBLE
200.0 30% 63.1 154.5 3.7
200.0 30% 35.2 200 0
200.0 30% 53.3 180 0
200.0 10% 16.8 200 0
200.0
WEIGHT
AVERAGE
47.1 133.0 1.1
HIGH
LOW
118
SCIQ:RETAIL2013
About 8thBridge
119
SCIQ:RETAIL2013
Authors
About 8thBridge
Melissa Buening
Director of Marketing
Melissa is the Director of Marketing at 8thBridge where she is responsible for all marketing activities. In January 2010, she joined 8thBridge as an intern, researching how brands were using social commerce. As Marketing Manager in 2011, Ms. Buening co-founded the Social Commerce IQ. In August 2012, Ms. Buening launched Dazzley, a subscription box company that features jewelry, food, beauty, and other innovative products. She has conducted the research for all Social Commerce IQ reports and was the author of the Social Commerce IQ: Retail 2011 report, Social Commerce IQ: Fashion 2011 report, and now this years report.
Jon Kubo
Chief Product O!cer
Jon is the Chief Product O!cer at 8thBridge where he is responsible for product strategy. Prior to 8thBridge, he spent 6 years as the CIO of Wet Seal, Inc., parent company of Wet Seal and Arden B. During this time, he also served as head of Ecommerce for both brands, growing online revenue by over 10 times. Prior to Wet Seal, Inc., he was an EVP and Chief Administrative O!cer of FAO Schwarz. While at FAO Schwarz he led the launch of their online presence, catalog, and relaunch of their retail stores. In June of 2011, Mr. Kubo was awarded The 2011 RIS Retail CIO of the Year for implementing mobile and social strategies for Wet Seal. Mr. Kubo was also named the CIO of the Year in 2010 by Oracle. He was the author of the Social Commerce IQ: Retail 2012 report and now this years report.
120
SCIQ:RETAIL2013
What We Do
About 8thBridge
8thBridge provides a proven path to social monetization for marketing and ecommerce executives that have not been satis"ed with their ability to translate fans and followers into measurable sales lift. Brands leverage our technology platform called Graphite and our expertise under a framework we call The 3 Is to monetize social:
INSPIRATION.
We half joke that the "rst step on your monetization journey with us is to simply get out of the customers way. We help you create a brand-appropriate, visually inspiring, customer experience that encourages people to engage with each other and discover new ideas and products to buy.
INSIGHT.
People that engage with each other through our technology identify themselves via their Facebook pro"les and share an average of 75K things about themselves and the brands marketplace via their social graph data. We apply data science to this data set and uncover new strategic insights into who your customers truly are and what they care about - automatically segmenting people into crowds. Our analytics technology also provides brands with a unique view into competitive trends and market opportunities.
INTEGRATION & AUTOMATION.

8thBridges technology, Graphite, is integrated with most ecommerce platforms, email marketing systems, advertising tools, and CRM systems. We make it easy for marketers to setup automated marketing campaigns that run in a lights-out fashion with little-to-no manual intervention. Clients launch 8thBridge-powered Discovery experiences in less than 8 weeks on average.
121
SCIQ:RETAIL2013
How to Contact Us
About 8thBridge
PHONE
(612) 927-3400
EMAIL
contact@8thBridge.com
FACEBOOK
Facebook.com/8thBridge
TWITTER
Twitter.com/8thBridge
ADDRESS
110 Fifth Street North Suite 420 Minneapolis, MN 55403
122
SCIQ:RETAIL2013
Alphabetical Index
123
SCIQ:RETAIL2013
Alphabetical Index
albertaferretti.com 53, 106 aldoshoes.com 53, 81 alevastores.com 56, 115 alexandani.com 26, 57, 66 alibris.com 55, 99 alliedelec.com 55, 117 alloyapparel.com 53, 93 allposters.com 56, 85 altrec.com 58, 88 amainhobbies.com 59, 82 amazon.com 26, 32, 45, 57, 66 americanapparel.net 53, 64 americangirl.com 55, 82 americangreetings.com 56, 74 americanmuscle.com 54, 69 americanmusical.com 59, 76 amerimark.com 57, 89 amiclubwear.com 53, 67 amsan.com 58, 118 amway.com 56, 89 ancestry.com 58, 82 anntaylor.com 53, 80 anthropologie.com 29, 53, 74 apple.com (iTunes) 26, 27, 30, 32, 55, 68 ardenb.com 53, 106 armani.com 53, 78 armaniexchange.com 53, 88 art.com 56, 62 artbeads.com 59, 87 ashford.com 57, 114 ashleystewart.com 53, 80 athleta.com 58, 86 austinbazaar.com 59, 100 autoaccessoriesgarage.com 54, 114 autoanything.com 54, 99 autopartswarehouse.com 26, 54, 90 autozone.com 54, 83 aveda.com 54, 76 aveyou.com 54, 102 avon.com 26, 54, 68
1800contacts.com 56, 112 1800$owers.com 56, 71 1800mattress.com 56, 113 1800petmeds.com 58, 94 1sale.com 58, 73 47stphoto.com 55, 114 4inkjets.com 58, 114 7forallmankind.com 53, 84 80stees.com 53, 77
A
abercrombie.com 53, 77 abercrombiekids.com 55, 102 abesmarket.com 56, 96 abt.com 55, 109 academy.com 59, 77 acehardware.com 56, 86 aclens.com 56, 86 actionvillage.com 59, 110 acwholesalers.com 56, 112 adidas.com 27, 30, 53, 64 advanceautoparts.com 54, 80 ae.com 13, 29, 53, 61 aedsuperstore.com 55, 117 aerie.com 53, 63 aeropostale.com 53, 70 ahnu.com 53, 105 airsplat.com 27, 59, 67 ajmadison.com 56, 106 albeebaby.com 55, 107
babiesrus.com 13, 46, 55, 60 baby.steals.com 55, 103 babyage.com 55, 97 backcountry.com 59, 64 bagborroworsteal.com 53, 109 bakersshoes.com 53, 93 bally.com 53, 115 balsamhill.com 56, 105 bananarepublic.com 53, 84 bareescentuals.com 54, 72 barenecessities.com 53, 109 bargainstation.com 55, 113 barnesandnoble.com 55, 72 barneys.com 53, 66 basspro.com 59, 91 bathandbodyworks.com 54, 85 batteries.com 55, 105 baudville.com 56, 96 bcbg.com 53, 92 beachbody.com 31, 56, 77 bealls$orida.com 57, 88 beau-coup.com 29, 56, 83
124
SCIQ:RETAIL2013
Alphabetical Index
blanklabel.com 53, 117 blendtec.com 56, 67 blinds.com 56, 109 blissworld.com 54, 98 blockbuster.com 55, 87 bloomingdales.com 29, 57, 64 bluecotton.com 53, 66 blue$y.com 53, 87 bluemountain.com 56, 81 bluenile.com 57, 76 boats.net 59, 117 bobbibrowncosmetics.com 54, 63 bodenusa.com 53, 81 bodybuilding.com 13, 56, 60 bodycentral.com 53, 71 bonobos.com 53, 62 bonton.com 57, 94 booksamillion.com 55, 85 bootbarn.com 53, 75 bootbay.com 53, 105 boscovs.com 57, 91 bose.com 55, 94 bostonproper.com 53, 85 bostonstore.com 57, 98 bourbonandboots.com 13, 58, 60 brayola.com 29, 53, 63 brooksbrothers.com 53, 71 brookstone.com 29, 57, 98 bucketfeet.com 13, 53, 61 buckle.com 53, 73 build.com 56, 69 buildabear.com 59, 81 buildasign.com 58, 114 bumbleandbumble.com 54, 92 burberry.com 27, 28, 30, 53, 69 burlingtoncoatfactory.com 53, 82 burton.com 59, 86 burtsbees.com 54, 67 buy.garmin.com 55, 89 buyautoparts.com 54, 112 buyonlinenow.com 58, 112
beauty.com 54, 96 beautybar.com 54, 99 beautyencounter.com 54, 104 bebe.com 53, 67 bedbathandbeyond.com 56, 71 belk.com 57, 74 bellacor.com 56, 84 bellalunatoys.com 59, 99 benjaminmoore.com 56, 104 bergdorfgoodman.com 30, 31, 53, 83 berries.com 56, 110 bestbuy.com 55, 85 betterworldbooks.com 55, 95 bettymills.com 58, 115 beyondtherack.com 53, 93 bhcosmetics.com 54, 70 bhldn.com 53, 75 bhphotovideo.com 55, 69 biblio.com 55, 98 bidz.com 57, 78 bigdotofhappiness.com 55, 99 big"shgames.com 59, 83 bikebandit.com 59, 100 bikesomewhere.com 59, 98 billiards.com 59, 117 birchbox.com 13, 27, 29, 30, 58, 61 birthdaydirect.com 55, 91, 110 birthdayexpress.com 55, 92 bjs.com 57, 87 blacklight.com 58, 116 blair.com 53, 88
cabelas.com 59, 74 cafepress.com 53, 66 calendars.com 58, 88 calvinklein.com 53, 83 campingworld.com 59, 106 campmor.com 59, 91 candy.com 56, 110 candywarehouse.com 56, 67 canvasondemand.com 56, 92 carolinarustica.com 57, 74 carolsdaughter.com 54, 72 carsons.com 57, 88 carters.com 55, 81 casa.com 57, 109 case-mate.com 55, 71 casualmale.com 53, 113 cb2.com 57, 82 ccs.com 13, 58, 61 cdw.com 55, 106 cgets.com 56, 110 chalk$y.com 58, 99
125
SCIQ:RETAIL2013
Alphabetical Index
costumecraze.com 58, 111 cpa2biz.com 58, 97 cpooutlets.com 56, 116 craftsman.com 13, 56, 61 crateandbarrel.com 57, 77 crazy8.com 55, 78 crocs.com 53, 70 crucial.com 55, 104 crutch"eld.com 55, 82 cuddledown.com 57, 90 cuisinart.com 57, 101 cusp.com 53, 107 customink.com 53, 101 cvs.com 56, 83 cymaxstores.com 57, 100 diapers.com 55, 86 dickssportinggoods.com 59, 95 diesel.com 53, 100 dillards.com 57, 89 directron.com 55, 117 discountdance.com 58, 82 discount"lters.com 58, 89 discounto!ceitems.com 58, 100 discountramps.com 58, 100 disneystore.com 58, 72 dockers.com 53, 108 dog.com 58, 80 dogids.com 58, 104 dolcegabbana.com 53, 88 dollargeneral.com 57, 98 dollarshaveclub.com 54, 80 domyownpestcontrol.com 58, 86 doversaddlery.com 58, 87 dressbarn.com 53, 84 drillspot.com 56, 112 drjays.com 30, 53, 71 drscholls.com 53, 112 drsfostersmith.com 58, 89 drugstore.com 56, 90 dsquared2.com 53, 104 dsw.com 53, 85 dungarees.net 53, 107
championsondisplay.com 59, 114 champssports.com 58, 76 chapters.indigo.ca 55, 73 charlotterusse.com 30, 53, 62 cheaperthandirt.com 59, 90 chefscatalog.com 57, 90 chegg.com 55, 104 chicos.com 53, 75 childrensplace.com 55, 85 chocoley.com 56, 114 christianbook.com 55, 75 christopherandbanks.com 53, 96 citruslane.com 29, 55, 69 citysports.com 58, 105 cjbanks.com 53, 97 claires.com 57, 63 clinique.com 54, 72 coach.com 53, 68 coastal.com 26, 56, 66 coccinelle.com 53, 110 co#eebean.com 56, 82 co#eeforless.com 56, 97 coldwatercreek.com 53, 81 coleman.com 59, 108 columbia.com 58, 80 companyfolders.com 58, 116 compuplus.com 55, 118 containerstore.com 57, 88 cookieskids.com 55, 96 cooking.com 57, 78 costco.com 57, 84
databazaar.com 58, 108 davidsbridal.com 53, 65 dazadi.com 57, 106 debshops.com 48, 53, 63, 122 deepdiscount.com 58, 109 delcity.net 56, 117 delias.com 53, 76 dell.com 55, 87 deluxe.com 58, 113 dermstore.com 54, 63 designtoscano.com 57, 107 destinationmaternity.com 53, 81 destinationxl.com 53, 103 dexclusive.com 53, 109 diamondcandles.com 13, 56, 60 diamondnexus.com 57, 80
E
eastbay.com 53, 68 ebags.com 53, 83 ebay.com 51 ecampus.com 55, 112
126
SCIQ:RETAIL2013
Alphabetical Index
"nishline.com 58, 68 "refold.com 55, 93 "remountaingems.com 59, 79 $irtcatalog.com 53, 110 $oorstoyourhome.com 56, 109 $owershop.com 56, 112 focuscamera.com 55, 96 folica.com 55, 96 foodnetworkstore.com 28, 31, 57, 70 footaction.com 53, 71 footlocker.com 30, 53, 62 footsmart.com 53, 92 forever21.com 30, 53, 63 fossil.com 53, 76 fragrancenet.com 55, 64 francescas.com 53, 92 franklinplanner.fcorgp.com 58, 103 fredericks.com 53, 77 freepeople.com 13, 29, 30, 44, 53, 60 frenchtoast.com 55, 96 freshdirect.com 56, 90 frys.com 55, 102 ftd.com 56, 72 furniture.com 57, 104 fye.com 55, 90 gap.com 53, 75 garnethill.com 53, 86 gearup2go.com 59, 100 gemvara.com 57, 100 gettington.com 57, 104 giftcard.com 56, 109 gifttree.com 56, 109 gillyhicks.com 53, 97 gilt.com 57, 66 glassesusa.com 26, 56, 70 gnc.com 56, 79 go-parts.com 54, 117 godiva.com 56, 94 gohastings.com 28, 55, 87 gojane.com 29, 53, 70 golfgalaxy.com 59, 94 golfsmith.com 59, 96 good360.org 58, 116 gordonsjewelers.com 57, 110 grainger.com 56, 109 greekgear.com 53, 91 greenmountainco#ee.com 56, 77 groupon.com 58, 66 gucci.com 30, 53, 78 guess.com 53, 72 guitarcenter.com 59, 68 gymboree.com 53, 74
eddiebauer.com 53, 95 ediblearrangements.com 56, 76 ediets.com 56, 82 eforcity.com 55, 116 egreetings.com 56, 77 eileen"sher.com 53, 94 emiliemshop.com 53, 114 emiliopucci.com 53, 96 ems.com 59, 105 emusic.com 55, 79 englishteastore.com 56, 114 entertainmentearth.com 59, 93 esteelauder.com 54, 80 etsy.com 13, 28, 29, 58, 61 everlane.com 53, 110 everythingfurniture.com 57, 101 evo.com 58, 82 express.com 53, 74 eyeslipsface.com 54, 63
fab.com 13, 29, 57, 60 fabkids.com 55, 80 famousfootwear.com 53, 76 fanatics.com 26, 29, 58, 85 fansedge.com 58, 101 fao.com 59, 111 fashionplaytes.com 55, 115 fatbraintoys.com 59, 103 fathead.com 58, 95 "ngerhut.com 57, 106
gaiam.com 29, 58, 78 galls.com 58, 114 game$y.com 59, 77 gamestop.com 27, 59, 64 gandermountain.com 59, 81
hallmark.com 56, 70 hammacher.com 29, 57, 93 hannaandersson.com 55, 71

127
SCIQ:RETAIL2013
Alphabetical Index
idwholesaler.com 58, 114 igigi.com 53, 80 igourmet.com 56, 100 iherb.com 56, 77 ikea.com 57, 73 indochino.com 53, 113 inmod.com 57, 107 instawares.com 57, 110 inthecompanyofdogs.com 58, 115 ivgstores.com 57, 97 jossandmain.com 57, 63 joyus.com 58, 94 jpcycles.com 54, 91 jr.com 55, 94 jtv.com 57, 70 justfab.com 13, 53, 61
harrietcarter.com 56, 89 harryanddavid.com 56, 78 hautelook.com 53, 69 hayneedle.com 57, 91 hbo.com 27, 32, 55, 67 heartratemonitorsusa.com 56, 102 heels.com 29, 53, 73 helzberg.com 57, 71 herbspro.com 56, 116 hhgregg.com 55, 83 hickoryfarms.com 56, 113 hm.com 26, 30, 53, 79 hobbytron.com 59, 79 hockeymonkey.com 59, 96 hollandandbarrett.com 56, 101 hollisterco.com 53, 87 homeandpatiodecorcenter.com 57, 108 homedepot.com 56, 73 homeout"tters.com 57, 115 horchow.com 57, 100
hottopic.com 58, 62
houseofantiquehardware.com 56, 102 hp.com 32, 55, 83 hsn.com 57, 64 hulu.com 27, 55, 66 hushpuppies.com 53, 101
I
ibuyo!cesupply.com 58, 103 ice.com 57, 91 ideeli.com 57, 66
jackthreads.com 53, 62 jamesallen.com 57, 115 janieandjack.com 55, 115 jared.com 57, 90 jawbone.com 55, 92 jcpenney.com 57, 73 jcrew.com 53, 75 jcwhitney.com 54, 108 je#erspet.com 58, 101 jensonusa.com 59, 92 jetsetter.com 29, 58, 89 jewelmint.com 57, 62 jewelrywarehouse.com 29, 57, 102 jimmyjazz.com 30, 53, 71 jjbuckley.com 56, 109 jny.com 53, 106 joann.com 59, 74 jockey.com 53, 92 jomashop.com 57, 101 josbank.com 53, 83
karmaloop.com 28, 30, 31, 53, 62 kay.com 57, 78 kellycodetectors.com 55, 94 kenmore.com 57, 61 kennethcole.com 53, 104 keurig.com 56, 75 kidsafeinc.com 55, 99 kidsfootlocker.com 55, 81 kingarthur$our.com 26, 29, 56, 64 kipling-usa.com 49, 53, 65 kitchensource.com 56, 116 kitsylane.com 53, 64 kleargear.com 58, 107 klwines.com 56, 113 kmart.com 13, 57, 60 ko%ersales.com 58, 111 kohls.com 57, 84 la-z-boy.com 57, 95 labseries.com 55, 102 lacoste.com 53, 74 ladyfootlocker.com 53, 91 lafayette148ny.com 53, 110
128
SCIQ:RETAIL2013
Alphabetical Index
lucy.com 58, 115 luggageonline.com 53, 98 lukiegames.com 59, 94 lulu.com 55, 77 lululemon.com 29, 58, 63 lumberliquidators.com 56, 90 lushusa.com 55, 83 montrail.com 58, 105 moosejaw.com 58, 84 motorcycle-superstore.com 54, 86 mountainhardwear.com 58, 93 moviemars.com 55, 113 mscdirect.com 56, 107 musiciansfriend.com 59, 71 musicnotes.com 59, 106 mygofer.com 57, 112 myjewelrybox.com 57, 108 myotcstore.com 56, 98
lakeshorelearning.com 58, 86 lakeside.com 57, 111 lampsplus.com 57, 81 lancome-usa.com 13, 27, 54, 60 landofnod.com 55, 85 landsend.com 53, 79 lanebryant.com 53, 75 lastcall.com 53, 101 lawnmowerpros.com 56, 104 ldproducts.com 58, 108 leapfrog.com 59, 79 leatherup.com 53, 84 lee.com 53, 81 lethalperformance.com 54, 88 levenger.com 58, 95 levi.com 26, 53, 78 lids.com 53, 79 lifeproof.com 55, 65 lifeway.com 58, 84 lillypulitzer.com 53, 76 limogesjewelry.com 57, 105 livingdirect.com 57, 103 livingsocial.com 58, 72 llbean.com 29, 53, 75 loft.com 53, 83 lollywollydoodle.com 13, 55, 60 lordandtaylor.com 57, 79 louisvuitton.com 30, 53, 86 lovelyskin.com 55, 87 lowes.com 29, 56, 70
maccosmetics.com 55, 67 macys.com 57, 62 magazines.com 58, 107 maidenform.com 53, 98 maisonmartinmargiela.com 53, 95 mantelsdirect.com 57, 99 masseysout"tters.com 53, 115 maurices.com 53, 70 mec.ca 59, 88 meijer.com 57, 90 menswearhouse.com 53, 87 merrell.com 58, 75 microsoftstore.com 28, 32, 55, 69 mikasa.com 57, 102 mileskimball.com 57, 99 minimus.biz 58, 117 minisuit.com 55, 92 minted.com 56, 97 misskl.com 53, 88 misssixty.com 53, 99 modcloth.com 13, 29, 50, 60 modells.com 59, 88 modnique.com 49, 53, 79
napaonline.com 54, 113 nastygal.com 29, 30, 54, 62 nationalbuildersupply.com 56, 100 nationalbusinessfurniture.com 57, 110 naturalizer.com 54, 97 nautica.com 54, 63 neimanmarcus.com 57, 82 net-a-porter.com 54, 66 net$ix.com 32, 55, 63 newbalance.com 54, 68 newegg.com 55, 69 n$shop.com 58, 102 nfm.com 57, 96 nike.com 30, 31, 32, 54, 65 nikeid.nike.com 54, 75 ninewest.com 54, 68 nixon.com 54, 90 nomorerack.com 26, 29, 57, 64 nordstrom.com 29, 54, 64
129
SCIQ:RETAIL2013
Alphabetical Index
overstock.com 57, 76 overstockart.com 57, 86 overtons.com 59, 93 ozbo.com 57, 102 pfaltzgra#.com 57, 79 pgestore.com 58, 80 philips-store.com 55, 98 pillsburystore.com 57, 96 pimsleurapproach.com 58, 85 piperlime.com 54, 83 planetshoes.com 54, 98 plndr.com 13, 54, 60 potterybarn.com 57, 72 potterybarnkids.com 55, 79 powells.com 55, 90 powerequipmentdirect.com 56, 106 prepsportswear.com 58, 92 prescriptives.com 55, 72 printingforless.com 58, 117 pro$owers.com 56, 105 promgirl.com 30, 54, 68 propertyroom.com 58, 84 psprint.com 58, 117 puplife.com 58, 95 pureformulas.com 56, 97 puritan.com 56, 88
northerntool.com 56, 99 norton.com 55, 87 novica.com 56, 77 nutrisystem.com 56, 103 nyandcompany.com 54, 83
oakley.com 54, 71 o!cedepot.com 26, 58, 75 o!cemax.com 58, 108 ojon.com 55, 107 oldnavy.com 54, 73 omahasteaks.com 56, 80 onecall.com 55, 114 oneida.com 57, 95 onekingslane.com 26, 29, 57, 66 onestepahead.com 55, 101 onestopplus.com 55, 85 onlineshoes.com 54, 85 oompa.com 59, 105 opticsplanet.com 59, 84 orangeonions.com 58, 95 oreillyauto.com 54, 111 orientaltrading.com 58, 67 origins.com 55, 87 orvis.com 59, 71 oshkoshbgosh.com 55, 84 ouidad.com 55, 98 outdoorspeakerdepot.com 55, 102 overnightprints.com 58, 116
pacsun.com 54, 69 pagoda.com 57, 114 paintball-online.com 59, 111 pajamagram.com 54, 115 panasonic.com 55, 81 pandora.com 55, 65 paperstyle.com 56, 106 parts-express.com 55, 108 partycity.com 58, 76 partylite.com 56, 67 patagonia.com 58, 69 paulfredrick.com 54, 93 payless.com 54, 85 pbteen.com 57, 75 pcconnection.com 55, 116 pcm.com 55, 107 pcrush.com 55, 111 peapod.com 56, 91 peoplesjewellers.com 57, 108 performancebike.com 59, 92 personalizationmall.com 56, 81 peruvianconnection.com 54, 91 petco.com 58, 87 petedge.com 58, 103 pet$ow.com 26, 58, 63 petsmart.com 58, 80
queensboro.com 54, 110 quiksilver.com 29, 54, 73 qvc.com 57, 68 radioshack.com 55, 78 rakuten.com 57, 89 ralphlauren.com 54, 78 rangerup.com 26, 54, 61
130
SCIQ:RETAIL2013
Alphabetical Index
scentiments.com 55, 100 scholastic.com 29, 55, 72 schoolspecialty.com 58, 107 scottevest.com 54, 93 sears.com 13, 57, 61 secondipity.com 55, 112 selectcomfort.com 57, 77 sephora.com 55, 64 sewelldirect.com 55, 112 sheetmusicplus.com 59, 94 sheplers.com 54, 95 shiekhshoes.com 54, 91 shindigz.com 29, 58, 86 shoebuy.com 54, 98 shoedazzle.com 13, 54, 61 shoemall.com 54, 104 shoes.com 54, 95 shop.callawaygolf.com 59, 93 shop.com 57, 68 shop.ibex.com 54, 108 shop.lego.com 59, 77 shop.mlb.com 30, 31, 58, 69 shop.nationalgeographic.com 26, 27, 28, 58, 65 shop.nhl.com 27, 31, 58, 67 shop.safeway.com 56, 97 shop.wwe.com 13, 26, 27, 28, 31, 32, 54, 60 shopecko.com 54, 76 shophq.com 57, 85 shopjimmy.com 55, 104 shopjustice.com 54, 95 shopko.com 57, 109 shoplet.com 58, 74 shopmyexchange.com 57, 98 shoppbs.org 27, 32, 55, 74 shopperschoice.com 57, 105 shopplanetblue.com 30, 54, 93 shutter$y.com 58, 72 sierratradingpost.com 59, 74 signaturehardware.com 57, 107 silkscreeningsupplies.com 58, 98 simpletruths.com 26, 55, 73 simplyglobo.com 58, 112 skechers.com 54, 73 skincarerx.com 55, 107 skis.com 59, 114 skymall.com 57, 75 slobproof.com 57, 102 smarthome.com 55, 95 smartpakequine.com 58, 66 smartsign.com 58, 114 smartwool.com 54, 112 smashbox.com 13, 55, 60 smooth"tness.com 59, 101 snap"sh.com 58, 103 sneakerhead.com 54, 87 soap.com 56, 100 softchoice.com 55, 117 softmart.com 55, 116 solidsignal.com 55, 112 soma.com 54, 84 sonicelectronix.com 55, 93 sony.com 32, 55, 65 sorel.com 54, 101 soul-$ower.com 54, 103
131
ray-ban.com 30, 54, 74 redbox.com 55, 97 redenvelope.com 56, 115 redoxx.com 59, 111 reebok.com 54, 67 reef.com 54, 70 rei.com 59, 69 reitmans.com 54, 112 replacements.com 58, 116 republicbike.com 59, 117 restockit.com 58, 91 restorationhardware.com 57, 113 rivetandsway.com 56, 100 roadrunnersports.com 58, 105 robertocavalli.com 54, 91 rockauto.com 54, 113 rockbottomgolf.com 59, 99 rockcreek.com 29, 54, 97 roomstogo.com 57, 103 ross-simons.com 57, 87 ruelala.com 54, 70 rugs-direct.com 57, 89 rugsusa.com 57, 94 run.com 58, 101
saks"fthavenue.com 57, 73 sallybeauty.com 55, 81 samash.com 59, 72 samsclub.com 57, 78 sanuk.com 31, 54, 76
SCIQ:RETAIL2013
Alphabetical Index
sweetwater.com 59, 70 swimoutlet.com 54, 78 swisscolony.com 56, 88 thingsremembered.com 56, 80 thinkfasttoys.com 59, 105 thinkgeek.com 26, 28, 58, 62 threadless.com 28, 31, 54, 64 ti#any.com 57, 85 tigerdirect.com 27, 56, 76 tillys.com 30, 54, 74 timberland.com 54, 73 timelife.com 55, 102 tirerack.com 54, 97 titlenine.com 59, 82 toms.com 28, 30, 31, 54, 68 toolking.com 56, 106 tools-plus.com 56, 105 toolup.com 56, 113 torrid.com 54, 68 toryburch.com 54, 70 totalhockey.com 26, 59, 89 touchofclass.com 57, 99 toysrus.com 13, 46, 59, 60 tractorsupply.com 58, 102 truereligionbrandjeans.com 54, 91 tumi.com 54, 79
southmoonunder.com 31, 54, 101 spanx.com 54, 97 sparkfun.com 55, 108 speedousa.com 26, 54, 84 spencersonline.com 26, 58, 71 splendid.com 54, 94 sportsauthority.com 59, 74 sportsmansguide.com 59, 92 sportsmemorabilia.com 29, 59, 83 sportsworldchicago.com 58, 108 spreadshirt.com 26, 28, 54, 64 stacksandstacks.com 57, 82 staples.com 58, 86 starbucks.com 26, 28, 30, 31, 56, 69 stockngo.com 55, 113 stoneisland.com 54, 113 stopzilla.com 55, 116 store-us.hugoboss.com 54, 81 store.bettycrocker.com 57, 89 store.discovery.com 26, 27, 58, 64 store.irobot.com 55, 63 store.nba.com 27, 28, 30, 31, 58, 63 storkie.com 56, 102 streetmoda.com 54, 105 sundancecatalog.com 54, 86 sunglasshut.com 54, 107 sunglasswarehouse.com 54, 76 superbiiz.com 56, 107 superwarehouse.com 56, 115 surlatable.com 47, 57, 65 sustainablesupply.com 58, 108
talbots.com 54, 94 target.com 13, 26, 45, 57, 60 taylormadegolf.com 59, 73 teacollection.com 55, 82 teamexpress.com 59, 111 teavana.com 56, 89 techforless.com 56, 113 tempurpedic.com 57, 84 tequipment.net 56, 117 teva.com 54, 70 textbooks.com 55, 117 tgw.com 59, 103 thebay.com 54, 90 thebodyshop-usa.com 55, 72 thebowlcompany.com 29, 57, 109 thecorner.com 54, 100 theeleganto!ce.com 58, 108 thegardengates.com 57, 104 thegreatcourses.com 55, 110 thegrommet.com 58, 65 theknot.com 13, 28, 58, 61 thelimited.com 54, 88 thenorthface.com 54, 71 theparkcatalog.com 58, 111 therealreal.com 54, 68 thertastore.com 56, 63 theshoppingchannel.com 57, 103
ugallery.com 29, 57, 94 uggaustralia.com 54, 78 ullapopken.com 54, 111 ulta.com 55, 73 unbeatablesale.com 57, 110 uncommongoods.com 58, 89 underarmour.com 27, 59, 65
132
SCIQ:RETAIL2013
Alphabetical Index
weightwatchers.com 56, 65 westelm.com 57, 65 westmarine.com 59, 101 wetseal.com 30, 54, 65 whatshebuys.com 56, 104 whitehouseblackmarket.com 54, 80 williams-sonoma.com 57, 67 wine.com 56, 109 wineenthusiast.com 56, 99 winetasting.com 56, 106 wirelessemporium.com 56, 103 wolverine.com 54, 115 woot.com 28, 58, 69 worldmarket.com 57, 79 wowhd.co.uk 55, 111 wrangler.com 54, 92 wwbw.com 59, 111 ziamond.com 57, 116 zones.com 56, 116 zoostores.com 57, 96 zulily.com 26, 29, 55, 62 zumiez.com 54, 66
uniquesquared.com 56, 106 urbangirl.com 58, 111 urbanout"tters.com 29, 30, 31, 54, 68 us-mattress.com 57, 91
v2cigs.com 58, 77 vans.com 13, 28, 30, 54, 61 vat19.com 13, 27, 58, 61 valentino.com 54, 86 verabradley.com 54, 69 vermontteddybear.com 56, 93 vestiairecollective.com 54, 90 vetdepot.com 58, 92 viaspiga.com 54, 116 victoriassecret.com 26, 27, 28, 30, 31, 54, 66 vine.com 27, 28, 30, 57, 65 vintagetub.com 56, 93 visiondirect.com 56, 111 vistaprint.com 58, 96 vitacost.com 56, 75 vitaminshoppe.com 56, 82 vonmaur.com 57, 99
yankeecandle.com 56, 79 yarn.com 59, 72 yesasia.com 58, 106 yesstyle.com 54, 62 yoox.com 54, 67 yoyo.com 59, 103
wag.com 58, 97 walgreens.com 56, 78 walmart.com 26, 45, 57, 65 wards.com 58, 95 water"lters.net 58, 115 wayfair.com 29, 57, 67
zales.com 57, 62 zappos.com 13, 26, 28, 54, 61 zazzle.com 54, 90 zegna.com 54, 89 zephyrsports.com 59, 104
133

Social Commerce IQ Retail 2013

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Social Commerce IQ Retail 2013

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RETAIL 2013

About the Report

About the Report

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About the Report

Wade Gerten Founder & CEO 8thBridge, Inc.

About the Report

SOCIAL COMMERCE IS ABOUT PRODUCT DISCOVERY

SOCIAL COMMERCE IS NO LONGER JUST FOR PURE PLAYS

ECOMMERCE SITE SOCIAL DISCOVERY GOING MAINSTREAM

FACEBOOK CONTINUES TO EVOLVE TO A TRADITIONAL MARKETING PLATFORM

Social Platforms Analyzed

Social Platforms Analyzed

Methodology and Classes Classes

Website Social Lift 30%

Social CRM (SCRM) Potential 10%

Children and Baby

Housewares/ Home Furnishings

Brand Awareness on Social Networks Score

Social Upstream Tra!c Score

Website Social Lift Score

SCRM Potential Score

Top 25 Companies Compared to All Other Companies

Top 25 Companies Compared to All Other Companies

Facebook Upstream Tra!c

YouTube Upstream Tra!c

Pinterest Upstream Tra!c

Twitter Upstream Tra!c

Instagram Upstream Tra!c

Top 25 Companies Compared to All Other Companies

Facebook Like Button

Pinterest Pin It Button

Twitter Tweet Button

Ratings and Reviews

Social Shopping Application

Brand Awareness on Social Networks

Social Upstream Tra!c

Facebook Upstream Tra!c

YouTube Upstream Tra!c

Pinterest Upstream Tra!c

Twitter Upstream Tra!c

Instagram Upstream Tra!c

Average by Category - Brand Awareness on Social Networks

Average by Category - Brand Awareness on Social Networks

Housewares/ Home Furnishings

Average by Category - Social Upstream Tra!c

Facebook Upstream Tra!c

Pinterest Upstream Tra!c

Twitter Upstream Tra!c

Instagram Upstream Tra!c

YouTube Upstream Tra!c

Average by Category - Social Upstream Tra!c

Housewares/ Home Furnishings

Facebook Upstream Tra!c

Pinterest Upstream Tra!c

Twitter Upstream Tra!c

Instagram Upstream Tra!c

YouTube Upstream Tra!c

Adoption by Category - Website Social Lift

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