GROUP -5

India is one of the largest producer and exporter of tea Annual production 840 n of tea !ar"eeling a place in #est $engal%I&!IA' is exclusi(el) *no+n for gro+ing tea ,!ar"eeling tea.atitude range fro /00-0000 1tarted fro 2345 5ooled and oist cli ate and en(iron ent of !ar"eeling gi(e the uni6ue fla(or to !ar"eeling tea

Uni6ue distinction through out the +orld in taste and 6ualit)7 1uperlati(e standard for fla(or %8U15A9:. ;.A<OR'7 1trong =rand na e %:(en non tea product used it'7 ,!ar"eeling tea- - Geographical indicator under 9RIP1 agree ent7

>ustice should =e gi(en to !AR>::.I&G 9:A Glo=al =rand infringe ent of =rand !AR>::.I&G i7e7? ,!ar"eeling tea- should stop through acti(e role of #9O in settling the dispute a ong e =er nation under ,!ispute settle ent =od)- and the decision should go in India@s fa(or Additional protection to !ar"eeling tea as Geographical Indicator% GI' !ar"eeling tea should =e gi(en an additional%a=solute' protection as GI under Article 04%9RIP1 agree ent'+hich is onl) en"o)ed =) pri(ileged GI@s i7e7 ,+ines A spirits- of :urope and other +estern countries7

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8isuse and infringe ent of ,!ar"eeling-=rand +hich is posing huge pro=le in ta*ing ad(antage of !ar"eeling tea@s =rand e6uit) and proper positioning in the international ar*ets7 Buge econo ic loss to !ar"eeling tea producers and exporters due to =lending of inferior (arities of tea +ith !ar"eeling tea =) fe+ countries %1rilan*a?&epal?Cen)aDetc ' and are also =eing sold in international ar*et in the =rand na e ,!ar"eeling tea-7

Uni6ue 8U15A9:. fla(or %Grap) 9aste' and ex6uisite =ou6uet7

5o =ination of natural factors of !ar"eeling cannot =e found an) +here else in the +orld for gro+ing ,!ar"eeling tea-7

!ar"eeling tea@s exclusi(e taste?6ualit) and non Ereplication =) an) tea (ariet) of the +orld a*e it a pri iu (ariet) tea and thus co ands a higher price in the international ar*ets7

8U15A9:. fla(our %grap) taste' that gi(es !ar"eeling tea its uni6ue distinction and it is not found an)+here else in the +orld7

19R:&G9B1 Uni6ue taste Pre iu 6ualit) &atural factors +hich is exclusi(el) found in !ar"eeling hills of #est $engal%I&!IA'7 #:AC&:11 Una=le to create =rand e6uit)7

OPPOR9U&I9F 5reating =rand e6uit) of tea through ,9:A 9OURI18- i7e7 selling the experience of !ar"eeling tea internationall) through !ar"eeling@s tea garden (isits and to) train %+orld heritage' and the o(er all experience of Indian hill station %!ar"eeling' 9BR:A91 Glo=al infringe ent of =rand ,!ar"eeling , Uncertaint) of price realiGation in international ar*ets7

5URR:&9 19A9U1-%H' I&!U19RF GRO#9B-%BIGB' stiff co petition in tea ar*ets of the +orld7 8ARC:9 1BAR:-.o+ ar*et share due to =rand i itation and glo=al infringe ent of !ar"eeling tea7 PROPO1:! 19A9U1%I' I&!U19RF GRO#9B-%BIGB'due to unrestrained and ethical co petition a ong tea (arieties of the +orld 7 8ARC:9 1BAR:-%BIGB'due to ,a=solute- protection as GI and thus recei(e actual price realiGation in international ar*ets7

5URR:&9 %PRO!U59 !:<:.OP8:&9' 9he pac*aging schoud =e designed to ensure =etter 6ualit) and taste and ost i portantl) the product is genuine and it =elongs onl) to I&!IA%!ar"eeling '7 9he ,!ar"eeling logo-should al+a)s =e *ept in ind +ith strict re(ie+ of genuine certification of the product %!ar"eeling tea'7 PROPO1:!- %8ARC:9 P:&:9RA9IO&' !ri(e out unethical co petition through creating =rand a+areness a=out genuine!ar"eeling tea9o secure do inance in gro+th ar*et 7

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8ARC:9 19RA9:GF Retaining the existing and creating the future ar*ets through a =etter =rand e6uit) strateg) and =etter product positioning%through 6ualit)? taste and experience' 1elling onl) to =ig and trustful international retailers and distri=utors of !ar"eeling tea to get in return a =etter price realiGation for the product in that countr)7 8ar*et ,!ar"eeling tea Jas a GI and attracting custo er through ,9:A 9OURI18!ar"eeling tea should onl) =e sold in trusted auction centers particularl) of I&!IA for ini iGing the (ast difference =et+een auction price and retail price

Go(t7 of India and tea =oard of India along +ith !ar"eeling tea planters and ar*eters should "oin hand to protect the identit) of !ar"eeling tea as a real GI =elonging to India and should co e out +ith the inno(ati(e idea such as ,9:A 9OURI18- for pro otion of geninune !ar"eeling tea in international arena through (isits in tea gardens of !ar"eeling and sip of exotic !ar"eeling tea? along +ith it gi(ing the international (isitors the experience of Bi ala)an hills %!ar"eeling hills'? 5ulture and tradition of !ar"eeling and a es eriGing and >o)ful ride in +orld heritage to) train of !ar"eeling7

K7%2'7 F:1? the ,!ar"eeling- =rand na e =e used exclusi(el) to the !ar"eeling tea gro+n in India7 R:A1O&1L 27 9he ,!ar"eeling logo- +as first designed in India7 07 It is a registered GI under 9RIP17 47 1ince 250 )ears !ar"eeling tea has =een culti(ated? gro+n A produced in tea gardens geographicall) located in !ar"eeling%+est $engal'7

47,!ar"eeling tea- cannot =e replicated an)+here else in the +orld A thus re6uire the uni6ue cli atic condition of !ar"eeling for gro+ing of !ar"eeling tea +hich is exclusi(el) of India7 57Pre iu 6ualit) A uni6ue fla(or is the special characteristics of !ar"eeling tea onl)7

&O? the !ar"eeling =rand na e should not =e extended to other product categories? such as gar ents including lingerie? soft drin*s etc 7 =ecause L GI of ;rance%5ha pagne? 5ognac' and UC %1cotch? 1herr)' has not =een infringed =) an) other countr) or in other product categories7 1ince the ,!ar"eeling tea- +hich is a GI and also called as -5ha pagne of 9eas- and referred =) ,>ac*son(ille 9ea co pan)- of ;lorida %U1' as ,!ar"eeling is to tea?+hat 5ha pagne is to +ine ,7

Bence? if the de(eloped nations can has additional %,a=solute-' protection of the GI and can also ha(e M:RO E 9O.:RA&5: for their +ines and spirits %5ha pagne? 5ognac? 1herr)' then +h) not ,!ar"eeling tea- as it is one of its *ind in the +hole +ide +orld and also an endangered GI7

9he detailed plan to registered ,!ar"eeling- tea as a geographical indicator is as follo+s L

9he GI should =e =ased on product exclusi(e features? place na e %or +ords associated +ith that place ' used to identif) that particular product and is found onl) in that region or place and no+here else in the +orld +hich ,!ar"eeling tea- does possess7 ,8inistr) of 5o erce- and ,9ea $oard of India- should go for+ard for registration of ,!ar"eeling tea- as GI7
9he procedures? rules and regulation should =e follo+ed for gaining the e6ual status of ,!ar"eeling tea- as co pared to 5ha pagne? 5ognac etc7