VISUAL

TEXT
ANALYSIS

Analysis

Like all of the texts we have been analyzing, you will have to identify the context, purpose,
audience and main ideas in these text types too:


Questions to Consider
Identify and Explain
Context
What is important about the time

period, physical location, or social issues
surrounding the image?





Purpose
What is the purpose of the image? Often
this links to the context.






Audience
To whom would this image appeal? For

whom is this image meant? Often this

links to the context.

(do not be fooled that whoever is

pictured must be the target audience)



Main ideas
What are the main ideas that you can

connect to the other text?

What are the similarities and

differences?

Is there any overlap?

Organisation
(layout)

How are ideas organized to grab

audience attention?
What is prioritized and why?
How are sections of the text connected?
How are ideas organized to show
development?

Mood
How does the intended audience feel
(atmosphere) when looking at the image? Often this
links to the implied meaning and
context.

Diction
Think about the
creator/artist/publisher of the image.
What is his/her attitude towards the
subject?
How do the images reinforce the written
language?
How do the word choices contribute to
this attitude?
How does this build a sense of tone?

Characterization

Foreground

Background

Font:
Size and Color

Light and Color

Symbolism

How are people portrayed in the

images? How is culture portrayed
through the characters? Do the
characters represent different
genders or ethnicity?
How is costuming used?
How is character placement used?
Are the characters designed to be
representative?
What do your eyes notice first? Why?
How is the building, landscape,
setting structured? Which images
are located in the foreground? What
effect does the placement have on
the image?


Which images are located in the
background? What effect does the
placement have on the image?


If applicable, what type of font is
used? Does the size or color of the
font contribute to the overall
meaning of the words? Explain.

What colors are used in the images?
How is light used? Does this use of
color or light have symbolic
meaning?

What objects are used to stand for
broader ideas? Is their placement in
the text significant?