FACTORS DETERMINING THE REAL ESTATE COMPANYS

PERFORMANCE IN BANGLADESH: EVEDENCE FROM ADEPT

CONCULTANTS LTD COMPANY.






By

MD.SABBIRUL ISLAM
ID#0830063






An Internship Report Presented in Partial Fulfillment
of the Requirements for the Degree
Bachelor of Business Administration









INDEPENDENT UNIVERSITY, BANGLADESH
DECEMBER 2012








FACTORS DETERMINING THE REAL ESTATE COMPANYS
PERFORMANCE IN BANGLADESH: EVEDENCE FROM ADEPT
CONCULTANTS LTD COMPANY.









By

MD. SABBIRUL ISLAM
ID#0830063












Has been approved
DECEMBER 2012


Mr. Shoaib Ahmed
Senior Lecturer
School of Business



INDEPENDENT UNIVERSITY, BANGLADES
Letter of Transmittal
December 02, 2012

Mr. Shoaib Ahmed
Supervisor
Senior Lecturer
School of Business
Independent University, Bangladesh

Subject: Submission of internship report on factors determining the real estate companys
performance in Bangladesh: evidence from ADEPT consultants LTD company
Dear Sir,
I would like to submit the report on factors determining the real estate companys performance
in Bangladesh: evidence from ADEPT consultants LTD company that you assigned me as
partial fulfillment of my BBA degree. In preparing the report I collected and analyzed all the
pertinent information.
While preparing this report, I tried to put my best efforts to make this report a comprehensive
one. I came to know many things related to the features, facilities related to the real estate
services and also gather a vast knowledge about the real field experience regarding real estate
performance. In spite of my best effort, several limitations caused my report to possess some
shortcomings.
I, therefore, would like to place this report to your judgment and suggestion.

Sincerely yours,

MD.SABBIRUL ISLAM
ID #0830063
School of Business
Independent University, Bangladesh




Acknowledgement


I express my sincere gratitude and thanks to my program supervisor Mr.Shoaib Ahmed,
Senior Lecturer, School of Business, Independent University of Bangladesh for his brilliant and
excellence guidance and assistance to complete this report.

On the other hand, I am really thankful from my deep heart to Mr. Muntasir Mamun
Senior Vice-President, Human Resources Division, Head Office, ADEPT Consultants Limited,
Bashundhara R/A, Dhaka. I also wish to express my gratitude to dear Mr. Azharul Islam, Senior
vice-Presidentof, of the company. Vice-President and many special thanks to Mr. Md. Masum,
Senior Officer, ADEPT Consultants Limited, Bashundhara, R/A, Dhaka, for solving my
problems with a smiling face.





















Table of contents
Page
Abstract. 1
Introduction . 1-2
Literature review . 2-4
Research Methodology:
Data collection method 4-5
Conceptual Framework 5
Research question . 5
Assessment of the research hypothesis . 6
Limitation of the Study . 6
Data analysis .. 7-21
Result from data analysis 22
Conclusion . 22-23
References .. 23-24
Appendices .











MD. SABBIRUL ISLAM IUB























Page1

Abstract
The purpose of this study is to discuss and elaborate the main issues of factors determining the
Real Estate Companys performance in Bangladesh: evidence from ADEPT Consultants LTD
Company. It is a co relational study which measures the relationships among the studied
variables in order to achieve this purpose first analyses brand name policy, price of the
apartment, quality of the apartment and advertising policy of the company. Those variables are
directly related to improving the performance of the company and customer satisfaction. To
complete the task I found in real estate business brand name, marketing strategy and maintain the
quality is the main key issue to success the business. Brand equity can create advantages and
benefits for the firm, the trade or the consumer to purchase the product. The study investigated
factors such as incomes of Real Estate Company depend on location, quality, and demand related
price. To complete this research use different tools there are solving the questioner, personal
interview and analysis the secondary data. The analysis of standard deviation from the questioner
the result, have the positive relationship between the Factors Determining the Real Estate
Companys performance in Bangladesh: evidence from ADEPT Consultants LTD company.

Introduction:
Real Estate Company is financial institution whose status, rules and procedures expressly state
its commitment to the principles of Limited Companies Act 1994 and to the banning of the
receipt and payment of interests on any of its operations.
There are five basic needs in human life. Housing is one of those and is very essential for every
people. Real Estate Industries are working to provide residences for those people who would like
to buy apartment to live in a luxurious and peaceful condition. Besides, this industry also has
created a large number of jobs in the job market. Thousands of backward linkage industries such
as: Brick, Sand, Ceramic, Sanitary wears industry etc. have set up on the base of real estate
industries. So, it is playing a great role in our national economy as it has a huge impact on the
countrys revenue collection. There are about five hundred real estate Companies in our country.
All the companies are not well recognized by the people. Many of the companies do not fulfill
their commitment. Unfortunately many people have lost their faith on few developers, and to
Page2

satisfy those people. ADEPT Consultants Ltd has taken the challenge and trying to do the best.
ADEPT Consultants Ltd is one of the fast growing Real estate Company. It is very new in the
Real Estate market but I found peoples behind it are very experienced and professional. In this
report I tried to go through a total look at the overall Real Estate business in Bangladesh to make
the report better informative and meaningful so that the readers will be able to get a simple idea
about the Real Estate sectors history, nature and style of business, services etc.
In this research I tried to focus on the four parameters which basically signify independent
variables of ADEPT Consultants LTD Companys brand name, price of the apartment, quality
and advertising policy those are influence towards the dependent variable (Real Estate
Companys Performance). On the other hand the primary purpose of this research is to get an
idea about the real estate business in Bangladesh. To examine the present factors that influence
to Real Estate Company boom. To examine how they are satisfied their customer in competitive
market.

Literature review:
J ensen and Meckling (1986) describe performance measurement/evaluation as a process in
which value weights are assigned to various measures of performance to represent the
importance of achievement on each dimension.
Amaratunga and Baldry (2003) also define it as a process of assessing progress towards
achieving pre-determined goals, including information on the efficiency by which resources are
transformed into goods and services, the quality of those outputs and outcomes, and the
effectiveness of organizational operations in terms of their specific contributions to
organizational objectives. Within the real estate sector, a number of performance measures exist
(Baum, 2000). This depends on whether one wants to evaluate direct or indirect investment in
real estate.

Lim, K. and OCass, A. (2001) implied that brand names are becoming increasingly the most
critical success factor for companies in the highly competitive market place worldwide; they also
said that brand names are almost the last source of differentiation for the companies goods or
Page3

services. Previous studies found that there is an undeniable impact from the familiar brand names
on the consumer behaviour too. For instance, a recent study assured that the product brand name
is an important feature of the product itself.
Keller, K. (1998), according to the American Marketing Association, defined the brand as
name, term, symbol, or design, or a combination of them intended to identify the goods and
services of one seller or group of sellers and to differentiate them from those of competition.
Despite the several methods the literature suggested to collect qualitative data, like case studies
and interviews, questionnaire will be used in this research. This doesnt mean that this method to
collect the required data, and have a quantitative perspective, is not able to collect the qualitative
data for the researcher,

According to Merlo and Ostalo-Mague (2004), it is typically assumed that a seller faces a trade-
off between the rates of arrival of buyers and the sale price.
A number of papers have also linked sellers pricing strategies to TOM. It is often found that the
more overpriced a flat, the slower it will be sold, as shown on numerous occasions in the
literature such as Miller (1978), Ong and Koh (2000), Anglin and Wiebe (2004), Li (2004) and
Merlo and Ortalo-Magne (2004). Asabere et al. (1993) report that the both overpricing and
underpricing strategies would prevent sellers from achieving the optimal TOMs that correspond
to the highest sale prices (in net present values).

From the review of literature, certain factors appear to affect quality in goods production or
service provision. Kimmons (2008) identified the size of a firm as an important consideration in
the choice of the firm to work with. According to the author, larger firms will pull more
businesses compared to smaller ones. In the words of Uusitalo (2001), consumers use firm size
to guide their perception and evaluation of a particular firm. Due to the importance of firm size
in consumers perception, Abu (2004) in his thesis used firm size as a basis of categorization for
consumers evaluation of a firms service quality.
Longenecker et al (2005) wrote that the choice of a good location is much more vital to some
business than to others. For example, the site chosen for an estate firm can make or break the
business because it must be convenient for customers. In contrast, the physical location of the
office of a painting contractor is of less importance, since customers do not need frequent access
Page4

to the facility. A lot of businesses suffer if their site is poorly chosen. According to Buckert
(2006), location rules in real estate. One way a company can beat another company in getting
sales is by having a superior business location. Good location is very important because more
customers can be targeted as they often go to the most convenient place. This in turn can make
the business successful, maximize the firms profit and increase its earnings (Kurtus, 2007).

Daharwal (2006) noted that advertisement is an important feature used to promote the sale of a
product. Advertising is a powerful tool which individuals, business and non- business
organizations use for informing persuading and reminding their target audiences. According to
Mathews (2006), the average consumer would not be able to know what to buy without
advertisement. Daharwal (2006) and Nowak (2008) noted some advantages of advertising which
include: helps in the introduction of new products in the market; promotes the sales of goods and
services by persuading the people to buy them; helps in creating a demand and hence a regular
production; enables a firm to face competition in the market for its survival; enables a firm to
improve its reputation by highlighting its achievements to the public; and helps in maintaining
uniformity and stability of prices.

Research Methodology:
Data collection method:
To carry out the study both primary and secondary sources of data is being utilized.
Primary data sources:
For the study primary data has collected through questionnaire. The questionnaire is used to
collect qualitative data and quantitative data. In order to collect primary data I have taken
interview of the customers. I have also conduct a face to face interview of some of the
employees.


Page5

Secondary sources:
The secondary data have been collected from different publications of Real Estate companies in
Bangladesh, publications of Real Estate Housing Association of Bangladesh (REHAB), Annual
Reports of the firm, Visit the ADEPT website and Magazines of the real estate company.

Development of Conceptual framework:

Independent variable Dependent variable








Research question:

1. Is there any relationship between Real Estate Companys brand name policies and real
estate Companys performance?
2. Is there any relationship between Real Estate Companys pricing policies and real estate
Companys performance?
3. Is there any relationship between Real Estate Companys quality policies and real estate
Companys performance?
4. Is there any relationship between Real Estate Companys advertising policies and real
estate Companys performance?

Brand name
Price
Quality
Advertising
Real Estate Companys
Performance
Page6

Assessment of the research hypothesis:

Factor Hypothesis Description

Brand name

H1

Brand name policy has positive relationship with the Real Estate
Companys performance.

Price

H2

Price of the apartment that has positive relationship with the Real
Estate Companys performance.

Quality

H3

Quality of the apartment that has positive relationship with the Real
Estate Companys performance.

Advertising

H4

Advertising strategy has positive relationship with the Real Estate
Companys performance.

Limitation of the study:
To prepare this research, I have faced some limitations, which are disrupted the fulfillment of
this report.
Sometimes it was very difficult to get sufficient help from the employees due to their limited
executive hours.
There is no sufficient informative Web site of The ADEPT consultants LTD.
They did not give me exact information for maintaining their secrecy.
Unavailability of previous research work in Bangladesh.


Page7

Data analysis:
After overall analysis, all the questions are again analyzed individually:
Questionnaire 1: Before own any property from ADEPT consultants LTD have you
heard the name of ADEPT consultants LTD Real Estate Company?
FIGURE 1: Customers responses regarding question 1.
Source: from the analysis of primary data.
Above this question there are 11 respondents have strongly agreed, 17 agreed 5 respondents
were neutral, 7 respondents were disagreed and 5 respondents were strongly disagreed with the
statement. The mean value regarding all the responses is 3.14, which means the customers
perception regarding this statement is good. The standard deviation 1.59 proves that the mean
value 3.14 can only vary 1.59 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 1: Analysis of Question 1. Before own any property from ADEPT consultants LTD
have you heard the name of ADEPT consultants LTD Real Estate Company?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 5

3.14


1.59

Satisfied
(3.14>3)
disagree 7
neutral 5
agree 17
Strongly agree 11
Source: from the analysis of primary data.
5
7
5
17
11
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page8

Questionnaire 2: Do you think this companys brand name is easier to memorize?

FIGURE 2: Customers responses regarding question 2.
Source: from the analysis of primary data.
The above question states that ADEPT consultants LTD real estate companys brand name
memorization purpose there are 13 respondents were strongly agrees, 10 agreed, 11 respondents
were neutral, 6 respondents were disagreed and 5 respondents were strongly disagreed with the
statement. The mean value regarding all the responses is 3.1, which means the customers
perception regarding this statement is good. The standard deviation 1.58 proves that the mean
value 3.1 can only vary 1.58 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 2: Analysis of Question 2. Do you think this companys brand name is easier to
memorize?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 5

3.1


1.58

Satisfied
(3.1>3)
disagree 6
neutral 11
agree 10
Strongly agree 13
Source: from the analysis of primary data.

5
6
11
10
13
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page9

Questionnaire 3: Do you have trust in the ADEPT consultants LTD Real Estate
Company?
FIGURE 3: Customers responses regarding question 3.
Source: from the analysis of primary data
In this statement customer have the trust in the company. There are 10 respondents were strongly
agreed, 20 agreed, 7 respondents were neutral, 5 respondents were strongly disagreed and 3
respondents were strongly disagreed with the statement. The mean value regarding all the
responses is 3.28, which means the customers perception regarding this statement is good. The
standard deviation 1.61 proves that the mean value 3.28 can only vary 1.61 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 3: Analysis of Question 3. Do you have trust in the ADEPT consultants LTD Real
Estate Company?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 3

3.28


1.61

Satisfied
(3.28>3)
disagree 5
neutral 7
agree 20
Strongly agree 10
Source: from the analysis of primary data.
3
5
7
20
10
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page10

Questionnaire 4: In your opinion, is ADEPT consultants LTD company offering

reasonable price to their customer?
FIGURE 4: Customers responses regarding question 4.
Source: from the analysis of primary data.
The above question states that ADEPT consultants LTD real estate company offer reasonable
price for their customer. 15 respondents were strongly agreed, 13 agreed, 7 neutral, 6 disagreed
and 4 respondents were strongly disagreed. The mean value regarding all the responses is 3.28,
which means the customers perception regarding this statement is good. The standard deviation
1.61 proves that the mean value 3.28 can only vary 1.61 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 4: Analysis of Question 4. In your opinion, is ADEPT consultants LTD company
offering reasonable price to their customer?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 4

3.28


1.61

Satisfied
(3.28>3)
disagree 6
neutral 7
agree 13
Strongly agree 15
Source: from the analysis of primary data.

4
6
7
13
15
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page11

Questionnaire 5: Do you believe that premium price influences buying behavior of their
customer?
FIGURE 5: Customers responses regarding question 5.
Source: from the analysis of primary data.
The above question states that premium price influences customer to buy the property. 15
respondents were strongly agreed, 13 agreed, 7 neutral, 6 disagreed and 4 respondents were
strongly disagreed. The mean value regarding all the responses is 3.56, which means the
customers perception regarding this statement is good. The standard deviation 1.70 proves that
the mean value 3.56 can only vary 1.70 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 5: Analysis of Question 5. Do you believe that premium price influences buying
behavior of their customer?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 1

3.56


1.70

Highly
Satisfied
(3.56>3)
disagree 4
neutral 8
agree 15
Strongly agree 17
Source: from the analysis of primary data.

1
4
8
15
17
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page12

Questionnaire 6: In your opinion, does ADEPT consultants LTD Company offer

comparatively reasonable price having the appropriate product quality?
FIGURE 6: Customers responses regarding question 6.
Source: from the analysis of primary data.
The above question states that ADEPT consultants LTD real estate company charged reasonable
price for their customer. 16 respondents were strongly agreed, 12 agreed, 11 neutral, 2 disagreed
and 4 respondents were strongly disagreed. The mean value regarding all the responses is 3.38,
which means the customers perception regarding this statement is good. The standard deviation
1.64 proves that the mean value 3.38 can only vary 1.64 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 6: Analysis of Question 6. In your opinion, does ADEPT consultants LTD Company
offer comparatively reasonable price having the appropriate product quality?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 4

3.38


1.64

Satisfied
(3.38>3)
disagree 2
neutral 11
agree 12
Strongly agree 16
Source: from the analysis of primary data.

4
2
11
12
16
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page13

Questionnaire 7: Do you believe that the ADEPT consultants LTD Company is ensuring
superior product quality?
FIGURE 7: Customers responses regarding question 7.
Source: from the analysis of primary data.
The above question states that ADEPT consultants LTD real estate company ensuring superior
product quality for their customer. 19 respondents were strongly agreed, 12 agreed, 8 neutral, 3
disagreed and 3 respondents were strongly disagreed. The mean value regarding all the responses
is 3.52, which means the customers perception regarding this statement is good. The standard
deviation 1.68 proves that the mean value 3.52 can only vary 1.68 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 7: Analysis of Question 7. Do you believe that the ADEPT consultants LTD
Company is ensuring superior product quality?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 3

3.52


1.68

Highly
Satisfied
(3.52>3)
disagree 3
neutral 8
agree 12
Strongly agree 19
Source: from the analysis of primary data.

3
3
8
12
19
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page14

Questionnaire 8: Do you believe that the ADEPT consultants LTD Company uses quality
product to build their constructions?
FIGURE 8: Customers responses regarding question 8.
Source: from the analysis of primary data.
The above question states that ADEPT consultants LTD real estate company use quality product
to build their construction. 13 respondents were strongly agreed, 19 agreed, 4 neutral, 6
disagreed and 4 respondents were strongly disagreed. The mean value regarding all the responses
is 3.38, which means the customers perception regarding this statement is good. The standard
deviation 1.64 proves that the mean value 3.38 can only vary 1.64 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 8: Analysis of Question 8. Do you believe that the ADEPT consultants LTD
Company uses quality product to build their constructions?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 4

3.38


1.64

Satisfied
(3.38>3)
disagree 6
neutral 4
agree 19
Strongly agree 13
Source: from the analysis of primary data.

3
6
4
19
13
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page15

Questionnaire 9: In your opinion, are this companys executives more active in responding
customers suggestion?
FIGURE 9: Customers responses regarding question 9.
Source: from the analysis of primary data.
The above question states that ADEPT consultants LTD real estate Companys executives were
respond their customer very carefully. 15 respondents were strongly agreed, 17 agreed, 6 neutral,
5 disagreed and 4 respondents were strongly disagreed. The mean value regarding all the
responses is 3.38, which means the customers perception regarding this statement is good. The
standard deviation 1.64 proves that the mean value 3.38 can only vary 1.64 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 9: Analysis of Question 9. In your opinion, are this companys executives more active
in responding customers suggestion?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 4

3.38


1.64

Satisfied
(3.38>3)
disagree 5
neutral 6
agree 17
Strongly agree 15
Source: from the analysis of primary data.

4
5
6
17
15
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page16

Questionnaire 10: In your opinion, whether this companys advertising policy is good?
FIGURE 10: Customers responses regarding question 10.
Source: from the analysis of primary data.
The above question states that ADEPT consultants LTD real estate Companys adverting policy
is good. 11 respondents were strongly agreed, 14 agreed, 12 neutral, 4 disagreed and 4
respondents were strongly disagreed. The mean value regarding all the responses is 3.18, which
means the customers perception regarding this statement is good. The standard deviation 1.63
proves that the mean value 3.18 can only vary 1.63 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 10: Analysis of Question 10. In your opinion, whether this companys advertising
policy is good?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 4

3.18


1.63

Satisfied
(3.18>3)
disagree 4
neutral 12
agree 14
Strongly agree 11
Source: from the analysis of primary data.

4
4
12
14
11
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page17

Questionnaire 11: In your opinion, are this companys products more available in most of
the area?
FIGURE 11: Customers responses regarding question 11
Source: from the analysis of primary data.
The above question states that ADEPT consultants LTD real estate Companys products were
available in most of the area. 16 respondents were strongly agreed, 14 agreed, 17 neutral, 5
disagreed and 4 respondents were strongly disagreed. The mean value regarding all the responses
is 3.42, which means the customers perception regarding this statement is good. The standard
deviation 1.65 proves that the mean value 3.42 can only vary 1.65 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 11: Analysis of Question 11. In your opinion, are this companys products more
available in most of the area?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 4

3.42


1.65

Satisfied
(3.42>3)
disagree 5
neutral 7
agree 14
Strongly agree 16
Source: from the analysis of primary data.

4
5
7
14
16
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page18

Questionnaire 12: Do you think that ADEPT consultants LTD Company is pioneer in
introducing newer products consequently?
FIGURE 12: Customers responses regarding question 12.
Source: from the analysis of primary data.
The above question states that ADEPT consultants LTD real estate Company develops year to
year. 14 respondents were strongly agreed, 16 agreed, 6 neutral, 3 disagreed and 6 respondents
were strongly disagreed. The mean value regarding all the responses is 3.28, which means the
customers perception regarding this statement is good. The standard deviation 1.61 proves that
the mean value 3.28 can only vary 1.61 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 12: Analysis of Question 12. Do you think that ADEPT consultants LTD Company is
pioneer in introducing newer products consequently?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 6

3.28


1.61

Satisfied
(3.28>3)
disagree 3
neutral 6
agree 16
Strongly agree 14
Source: from the analysis of primary data.

6
3
6
16
14
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page19

Questionnaire 13: Do you think that ADEPT consultants LTD Companys performance
is good compared to other Real Estate Company?
FIGURE 13: Customers responses regarding question 13.
Source: from the analysis of primary data.
The above question states that ADEPT consultants LTD real estate Companys performance is
good compared to others related company. 15 respondents were strongly agreed, 13 agreed, 10
neutral, 4 disagreed and 3 respondents were strongly disagreed. The mean value regarding all the
responses is 3.36, which means the customers perception regarding this statement is good. The
standard deviation 1.63 proves that the mean value 3.36 can only vary 1.63 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 13: Analysis of Question 13. Do you think that ADEPT consultants LTD Companys
performance is good compared to other Real Estate Company?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 3

3.36


1.63


Satisfied
(3.36>3)
disagree 4
neutral 10
agree 13
Strongly agree 15
Source: from the analysis of primary data.

3
4
10
13
15
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page20

Questionnaire 14: Do you believe that the ADEPT consultants LTD Companys
performance is improving year to year?
FIGURE 14: Customers responses regarding question 14.
Source: from the analysis of primary data.
The above question states that ADEPT consultants LTD real estate Company performance is
improved year to year. 17 respondents were strongly agreed, 16 agreed, 4 neutral, 6 disagreed
and 3 respondents were strongly disagreed. The mean value regarding all the responses is 3.5,
which means the customers perception regarding this statement is good. The standard deviation
1.68 proves that the mean value 3.5 can only vary 1.68 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 14: Analysis of Question 14. Do you believe that the ADEPT consultants LTD
Companys performance is improving year to year?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 3

3.5


1.68



Highly
Satisfied
(3.5>3)
disagree 6
neutral 4
agree 16
Strongly agree 17
Source: from the analysis of primary data.

3
6
4
16
17
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page21

Questionnaire 15: In your opinion, is the company committed to handover the apartment
in time?
FIGURE 15: Customers responses regarding question 15.
Source: from the analysis of primary data.
The above question states that ADEPT consultants LTD real estate Company handover the
apartment in time to their customer. 15 respondents were strongly agreed, 14 agreed, 10neutral, 4
disagreed and 2 respondents were strongly disagreed. The mean value regarding all the responses
is 3.42, which means the customers perception regarding this statement is good. The standard
deviation 1.65 proves that the mean value 3.42 can only vary 1.65 more or less.
From the figure and analysis, a table is drawn to understand the result at a glance:
Table 15: Analysis of Question 15. In your opinion, is the company committed to handover
the apartment in time?
Responses Sample
(n=50)
Mean Standard
deviation
Result
Strongly disagree 2

3.42


1.65


Satisfied
(3.42>3)
disagree 4
neutral 10
agree 14
Strongly agree 15
Source: from the analysis of primary data.

2
4
10
14
15
StronglyDisagree
Disagree
Neutral
Agree
StronglyAgree
Page22

Result from data analysis:

From data analysis, the over all questioner mean is above 3 so it is good for the company.
ADEPT consultants ltd is a new real estate company in the real estate business market and is
growing very fisted last few years. In my observation it will be perform very well in future
because of its management is very strict for their rules and regulations and this company improve
their good will year to year for their customer. On the other hand the company higher lot of
experienced employees and ensure better quality product for their customers.

Conclusion:
From the above analyses, it is evident that ADEPT consultants LTD Real Estate Company has
many positive features and the customers are mostly satisfies with the services offered. They also
provide better service to their customer and improving their business year to year. But the
management of ADEPT consultants LTD Real Estate Company should consider the findings
and take all necessary steps for further research and if they think that the customers of ADEPT
consultants LTD Real Estate Company are homogeneous in their choice and preferences, they
may consider the following recommendations to gain more customers there are:
The Management of ADEPT consultants LTD Real Estate Company should conduct
more product & services awareness campaign.
They should increase the level of providing personal attention to individual customers.

Residence is one of the basic needs of human beings. The right to live in ones own is a
fundamental right of people and it is internationally recognized. The demand of housing in urban
areas in developing countries like Bangladesh is dramatically increasing due to natural increase
and its fast growth rate. Rural people are migrating not only to find jobs but many wealthy
people are moving to urban areas like Dhaka city for the fulfillment of their expectations of
better of their future generation, and for enjoying the modern facilities of the city life. This has
resulted into a serious crisis all over the country especially in the major cities of Bangladesh. In
recent time, the private real estate firms have taken initiatives by ensuring maximum uses of land
Page23

in a planned way. In this system it is possible to accommodate more people in a comparatively

small place.

References:
Lim, K. and OCass, A. (2001): The Effect of Familiar Brand Names on Consumer Behaviour:
A J ordanian Perspective, Alisra University, page NO: 34

Keller, K. (1998): The Effect of Familiar Brand Names on Consumer Behaviour: A J ordanian
Perspective. Alisra University,
http://www.eurojournals.com/irjfe_43_03.pdf

Merlo and Ostalo-Mague (2004): Marketing Time and Pricing Strategies, By Eddie C.M. Hui,
J oe T.Y. Wong and K.T. Wong, page No: 2.

Miller (1978), Ong and Koh (2000), Anglin and Wiebe (2004), Li (2004) and Merlo and Ortalo-
Magne (2004): Marketing Time and Pricing Strategies, By Eddie C.M. Hui, J oe T.Y. Wong and
K.T. Wong, page No: 3.

http://www.bre.polyu.edu.hk/BRE_workshop/pdf/Marketing%20Time%20and%20P
ricing%20Strategies%20Revision%20.pdf

Kimmons (2008): Factors Affecting the Provision of Quality Service in Real Estate Agency in
Lagos Metropolis, Nigeria. International Journal of Business Administration, Obafemi Awolowo
University, Vol. 2, No. 1; page no: 72.

Abu (2004): Factors Affecting the Provision of Quality Service in Real Estate Agency in Lagos
Metropolis, Nigeria. International J ournal of Business Administration, Obafemi Awolowo
University, Vol. 2, No. 1; page No: 72.

Page24

Longenecker et al (2005): Factors Affecting the Provision of Quality Service in Real Estate
Agency in Lagos Metropolis, Nigeria. International J ournal of Business Administration, Obafemi
Awolowo University, Vol. 2, No. 1; page No: 72.

Daharwal (2006): Factors Affecting the Provision of Quality Service in Real Estate Agency in
Lagos Metropolis, Nigeria. International Journal of Business Administration, Obafemi Awolowo
University, Vol. 2, No. 1; page No: 72.

Daharwal (2006) and Nowak (2008): Factors Affecting the Provision of Quality Service in Real
Estate Agency in Lagos Metropolis, Nigeria. International J ournal of Business Administration,
Obafemi Awolowo University, Vol. 2, No. 1; page No: 72.

http://www.infra.kth.se/se/byfa/publikationer/engelskaUppsatserOchRapporter/51.pdf

http://www.sciedu.ca/journal/index.php/ijba/article/view/105/49

http://www.iiste.org/J ournals/index.php/index/search/results

http://www.scribd.com/doc/67958865/4-Factors-Influencing-Real-Estate-Property-Prices-IISTE-
Research-paper
http://www.slideshare.net/sharadjhingan/india-real-estate-research

Appendices:
Survey Questionnaire:
1=Strongly Disagree 2 =Disagree 3 =Neutral 4 =Agree 5 =Strongly Agree
Gender: [Male] [Female]
1. Before own any property from ADEPT consultants LTD have you heard the name of
ADEPT consultants LTD Real Estate Company?
2. Do you think this companys brand name is easier to memorize?
3. Do you have trust in the ADEPT consultants LTD Real Estate Company?
4. In your opinion, is ADEPT consultants LTD Company offering reasonable price to their
customer?
5. Do you believe that premium price influences buying behavior of their customer?
6. In your opinion, does ADEPT consultants LTD Company offer comparatively
reasonable price having the appropriate product quality?
7. Do you believe that the ADEPT consultants LTD Company is ensuring superior product
quality?
8. Do you believe that the ADEPT consultants LTD Company uses quality product to build
their constructions?
9. In your opinion, are this companys executives more active in responding customers
suggestion?
10. In your opinion, whether this companys advertising policy is good?
11. In your opinion, are this companys products more available in most of the area?
12. Do you think that ADEPT consultants LTD Company is pioneer in introducing newer
products consequently?
13. Do you think that ADEPT consultants LTD Companys performance is good compared
to other Real Estate Company?
14. Do you believe that the ADEPT consultants LTD Companys performance is improving
year to year?
15. In your opinion, is the company committed to handover the apartment in time?
Table 1: Analysis of Question 1

StronglyDisagree=(5*1)=5
Disagree=(2*7)=14
Neutral=(5*3)=15
Agree=(17*4)=68
StronglyAgree=(11*5)=55
Total=157
Mean=157/50=3.14

StandardDeviation:

2
x

=
) 1 5 (
) 48 . 3 5 ( ) 48 . 3 4 ( ) 48 . 3 3 ( ) 48 . 3 2 ( ) 48 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.5245=2. 5245=1.59

Table 2: Analysis of Question 2

Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
5 6 11 10 13 45
Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
5 7 5 17 11 45
StronglyDisagree=(5*1)=5
Disagree=(6*2)=12
Neutral=(11*3)=33
Agree=(10*4)=40
StronglyAgree=(13*5)=65
Total=155
Mean=155/50=3.10
StandardDeviation:

2
x

=
) 1 5 (
) 10 . 3 5 ( ) 10 . 3 4 ( ) 10 . 3 3 ( ) 10 . 3 2 ( ) 10 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.5125=2. 5125=1.58

Table 3: Analysis of Question 3

Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
3 5 7 20 10 50

StronglyDisagree=(3*1)=3
Disagree=(5*2)=10
Neutral=(7*3)=21
Agree=(20*4)=80
StronglyAgree=(10*5)=50
Total=164
Mean=164/50=3.28

StandardDeviation:

2
x

=
) 1 5 (
) 28 . 3 5 ( ) 28 . 3 4 ( ) 28 . 3 3 ( ) 28 . 3 2 ( ) 28 .. 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.598=2. 598=1.61

Table 4: Analysis of Question 4

Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
4 6 7 13 15 50

StronglyDisagree=(4*1)=4
Disagree=(6*2)=12
Neutral=(7*3)=21
Agree=(13*4)=52
StronglyAgree=(15*5)=75
Total=164
Mean=164/50=3.28
StandardDeviation:

2
x

=
) 1 5 (
) 10 . 3 5 ( ) 10 . 3 4 ( ) 10 . 3 3 ( ) 10 . 3 2 ( ) 10 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.5125=2. 5125=1.58

Table 5: Analysis of Question 5

Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
1 4 8 15 17 50

StronglyDisagree=(1*1)=1
Disagree=(4*2)=8
Neutral=(8*3)=24
Agree=(15*4)=60
StronglyAgree=(17*5)=85
Total=178
Mean=178/50=3.56
StandardDeviation:

2
x

=
) 1 5 (
) 56 . 3 5 ( ) 56 . 3 4 ( ) 56 . 3 3 ( ) 56 . 3 2 ( ) 56 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.8836=2. 883=1.70

Table 6: Analysis of Question 6

Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
4 2 11 12 16 50

StronglyDisagree=(4*1)=4
Disagree=(2*2)=4
Neutral=(11*3)=33
Agree=(12*4)=48
StronglyAgree=(16*5)=80
Total=169
Mean=178/50=3.38
StandardDeviation:

2
x

=
) 1 5 (
) 38 . 3 5 ( ) 38 . 3 4 ( ) 38 . 3 3 ( ) 38 . 3 2 ( ) 38 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.6805=2. 85=1.64

Table 7: Analysis of Question 7

Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
3 3 8 12 19 50

StronglyDisagree=(3*1)=3
Disagree=(3*2)=6
Neutral=(8*3)=24
Agree=(12*4)=48
StronglyAgree=(19*5)=95
Total=176
Mean=176/50=3.52
StandardDeviation:

2
x

=
) 1 5 (
) 52 . 3 5 ( ) 52 . 3 4 ( ) 52 . 3 3 ( ) 52 . 3 2 ( ) 52 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.838=2. 838=1.68
Table 8: Analysis of Question 8
Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
3 6 4 19 13 50

StronglyDisagree=(3*1)=3
Disagree=(6*2)=12
Neutral=(4*3)=12
Agree=(19*4)=76
StronglyAgree=(13*5)=65
Total=168
Mean=168/50=3.38
StandardDeviation:

2
x

=
) 1 5 (
) 38 . 3 5 ( ) 38 . 3 4 ( ) 38 . 3 3 ( ) 38 . 3 2 ( ) 38 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.6805=2. 85=1.64

Table 9: Analysis of Question 9

Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
4 5 6 17 15 50

StronglyDisagree=(4*1)=4
Disagree=(5*2)=10
Neutral=(6*3)=18
Agree=(17*4)=68
StronglyAgree=(15*5)=75
Total=168
Mean=168/50=3.38
StandardDeviation:

2
x

=
) 1 5 (
) 38 . 3 5 ( ) 38 . 3 4 ( ) 38 . 3 3 ( ) 38 . 3 2 ( ) 38 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.6805=2. 85=1.64
Table 10: Analysis of Question 10
Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
4 4 12 14 11 50

StronglyDisagree=(4*1)=4
Disagree=(4*2)=8
Neutral=(12*3)=36
Agree=(14*4)=56
StronglyAgree=(11*5)=55
Total=159
Mean=159/50=3.18

StandardDeviation:

2
x

=
) 1 5 (
) 18 . 3 5 ( ) 18 . 3 4 ( ) 18 . 3 3 ( ) 18 . 3 2 ( ) 18 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.5405=2. 545=1.6

Table 11: Analysis of Question 11
Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
4 5 7 14 16 50
StronglyDisagree=(4*1)=4
Disagree=(5*2)=10
Neutral=(7*3)=21
Agree=(14*4)=56
StronglyAgree=(16*5)=80
Total=171
Mean=171/50=3.42
StandardDeviation:

2
x

=
) 1 5 (
) 42 . 3 5 ( ) 42 . 3 4 ( ) 42 . 3 3 ( ) 42 . 3 2 ( ) 42 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.7205=2. 725=1.65
Table 12: Analysis of Question 12
Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
6 3 6 16 14 50

StronglyDisagree=(6*1)=6
Disagree=(3*2)=6
Neutral=(6*3)=18
Agree=(16*4)=64
StronglyAgree=(14*5)=70
Total=164
Mean=164/50=3.28
StandardDeviation:

2
x

=
) 1 5 (
) 28 . 3 5 ( ) 28 . 3 4 ( ) 28 . 3 3 ( ) 28 . 3 2 ( ) 28 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.598=2. 598=1.61

Table 13: Analysis of Question 13

Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
3 4 10 13 15 50

StronglyDisagree=(3*1)=3
Disagree=(4*2)=8
Neutral=(10*3)=30
Agree=(13*4)=52
StronglyAgree=(15*5)=75
Total=168
Mean=168/50=3.36
StandardDeviation:

2
x

=
) 1 5 (
) 36 . 3 5 ( ) 36 . 3 4 ( ) 36 . 3 3 ( ) 36 . 3 2 ( ) 36 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.662=2. 2=1.63
Table 14: Analysis of Question 14
Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
3 6 4 16 17 50

StronglyDisagree=(3*1)=3
Disagree=(6*2)=12
Neutral=(4*3)=12
Agree=(16*4)=64
StronglyAgree=(17*5)=85
Total=175
Mean=175/50=3.50

StandardDeviation:

2
x

=
) 1 5 (
) 50 . 3 5 ( ) 50 . 3 4 ( ) 50 . 3 3 ( ) 50 . 3 2 ( ) 50 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.1825=2. 1825=1.68

Table 15: Analysis of Question 15
Strongly
Disagree
1

Disagree
2

Neutral
3

Agree
4
Strongly
Agree
5

Total
(n)
2 4 10 14 15 50

StronglyDisagree=(2*1)=2
Disagree=(4*2)=8
Neutral=(10*3)=30
Agree=(14*4)=56
StronglyAgree=(15*5)=75
Total=171
Mean=171/50=3.42

StandardDeviation:

2
x

=
) 1 5 (
) 42 . 3 5 ( ) 42 . 3 4 ( ) 42 . 3 3 ( ) 42 . 3 2 ( ) 42 . 3 1 (
2 2 2 2 2

+ + + +

2
x

=2.7205=2. 725=1.65