Background of the Case

Brunt Hotels, PLC is a hotel chain in the United Kingdom They currently owns more than 60 hotels throughout the UK The headquarter in situated in France Half of the new hotels in France would be retained and rebranded as a part of the Brunt Hotels Group and left will be sold, which will help to achieve the Brunt Hotels strategic objective The hotels are typically situated in the downtown In the location many local attractions are situated, which will help the tourist spending much time outside of hotel rooms The organization has decided to implement an ethnocentric approach The organization would like to own 150 hotels in the next five years Their ten year plan is to own 300 hotels across Europe

Key Priorities
Proper and attractive advertisement For business client-providing / offering discussion or meeting room For leisure travelers offer guide road map, necessary books regarding history of that place Arranging local cultural program for attracting the client Ensuring the standard of service To recruit the employees who can speak French fluently and have general idea about French culture, tradition, location and have well knowledge about hotel management To recruit the employee in a combination of UK and French Make a pre-plan so that it will possible to open the new hotel on time and on budget

Arguments on Hiring Candidates

Arguments for hiring only PCNs Obtaining better knowledge of the corporation culture Being familiar with the companys management techniques Selecting people with proven loyalty who are influential at the home headquarters Their qualifications are easier to access Already have a relationship with the organization Arguments for hiring only HCNs Familiar with the host country culture, customs, language, environment Cost less than expatriates Competitive capabilities in international market Eliminate language problem Familiar with the local business situation They may enhance the companys image goodwill if they are in higher management positions
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A combination of both PCNs and HCNs should be hired. Arguments against PCNs Expensive orientation programs to orient the persons to the foreign countrys culture Employee will be unfamiliar with the foreign environment They may not be able to adapt well to a foreign country They may not be very productive before they adapt Arguments against HCNs Limited familiarity with firms own operation Large expense involved Spouse or children may not want to stay Loyalty may be to the country rather than the company Its difficult to find more qualified people at the local level Gap between PCNs and HCNs at headquarters

Recruitment Advertisement

Hotel Manages
To work with re-opened star rated hotel in France
Qualification: Hotel Management Degree With 1 year experience in International Hotels. Job Description: Capable of handling domestic and international staff and customers, handle accounts, sales, HRD and overall administration of organization. Job Specification: Excellent skills of communication in French & English with people.

Designing a Compensation Package

A compensation package is the combination of benefits that an employer offers to employees. This may include wages, insurance, vacation days, guaranteed raises, and other perks. From an employer's perspective, designing a good compensation package is often the key to attracting talented employees and keeping them for a long time. The compensation can be as following: CEO=70000 Euro; GM =50000 Euro; Managers=38000 Euro; Chef=25000 Euro; Asst. Chef=20000 Euro Security Staff= 12000 Euro and Workers=5000 Euro.

Financial facilities

Non-financial facilities

25% Accommodation allowance on BS Flexible Working Schedules 50% Medical allowance quarterly in a year Education facilities for child on BS 30% commission for family members in 10% Marketing commission Brunt hotel 5% Travel allowance on BS Car for official & personal use 100% one annual bonus on BS Lunch offered for every employee 100% one feasible bonus on BS 2% commission on Target revenue Commission on performance

Selection Process
Selection Factors:
Cultural Adjustment (Diversity Acceptance, Global Experience) Organization requirements (Organization Knowledge, Job Related Skills) Personal characteristics (EQ, Stress Coping) Communication skills (Language, Listening, Conflict Resolution) Personal concerns (Career Growth, Personal Life Demands, Family Considerations)

Selection Procedure:
Fix up a date for interview of the candidate Preparing the interview board Selection of the primary candidate by condition of recruitment Preparing interview question & call the candidate for interview Justify the educational quality of the candidate for the job Justify their speaking quality in English also in French Ask all candidates the same core questions Evaluating their attitude & interaction quality Justify their thinking & presentation quality Ensuring their self-motivation and ability to work autonomously in the new country Justify the confidence level & checking up their experience Evaluating their knowledge about the culture of the France Prepare a little workshop for evaluating the candidates & look up the motivation level in case of existing

Training Program Proposals

They can be trained in two ways:

Managers Training General Training Professional training

Manager B, D & F Language Education: French

Pre-departure Training (10 Days)

Manager A, C & E Language Education: Business French Lecture Focus: Management of International Hotel French hotel standards, marketing and consumers Motivation Laws & regulations French policies & procedures

Business

On-the-job Training In the New Country (At least 2 week)

Job Rotation: Recognition of whole hotel Different case analysis Language Education: Business Language French French Action Learning Hotel Operation in France Team Project Corporate Strategy Organization Culture Programmed Learning Problem solving and planning Special cases analysis

Lecture Focus: Management of International Hotel French hotel standards, marketing and consumers Information technology support Laws & regulations French policies & procedures

Education:

Business

Action Learning Hotel Operation in France Team Project Corporate Strategy Organization Culture Programmed Learning Problem solving and planning Special cases analysis

Expatriate Support Services

Website (in French) with information on crches and other forms of infant care in France English Sky and Free sat TV suppliers and installers throughout France for homes and businesses. French Digital TNT supplied and installed Offers a house sitting service in France for absentee owners. British computer and IT consultant based near Carcassonne Financial Services Healthcare & Medical treatment in France Leisure, entertainment & sports Franco-British property solicitor based in the south of France works nationwide. French culture & speaking language. Social security in France Business culture