Mobile and Portals

Challenge: Keeping up with Expectations

As consumers increasingly use online self-service functions on the web and on their smart phones, they have come to expect the ability to interact with their insurance provider through these channels. Similarly, agents and brokers also prefer doing business with insurers via online transactions as a way to streamline business processes and improve customer service. To meet these expectations, insurers may need to develop new (or update current) Internet portals and mobile applications to enable real-time, self-service transactions. However, companies can find it hard to keep up with ever increasing stakeholder expectations and ever changing web technologies. Common threats to success include: Inflexible technologyLegacy core systems were not designed with the web in mind and insurers must rebuild the same functionality and logic to create a web presence. Maintenance burdenMaking even simple changes to the portal can be a significant project, as the same functionality needs to be implemented and tested in multiple systems. Lack of resourcesCompeting priorities for scarce technology skills within the company can cause mobile and portal projects to be delayed, resulting in lack of responsiveness.

OFFER A BETTER CUSTOMER EXPERIENCE

Faster speed to market by leveraging pre-built functionality and core system business logic Lower cost of ownership through more efficient maintenance Focus on innovation instead of implementing and maintaining basic functionality
Ensure a consistent

customer experience across all channels

Leverage Guidewire Investment

Guidewire Mobile and Portals is a portfolio of transaction portals that allow insurers to expose Guidewire InsuranceSuite functionality online. Insurers can extend the value of their Guidewire core system investment to drive new business, increase operational efficiency, and improve customer service through digital channels. Each individual product has been developed to meet a targeted need (e.g., Quote and Buy). The underlying architecture of the products has been designed to enable the following: Efficient implementationCompanies can create a customer experience that is consistent with their brand while leveraging business rules and a product model that is already defined within the core system. Respond to market needsA single place to define and maintain business rules and the product model ensures consistency across core systems, web portal, and mobile applications without duplication of effort. Future-ready technologyThe application architecture facilitates staying current with evolving web and mobile technologies.

Figure 1: Reuse core system functionality exposed via APIs

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Edge Architecture

Figure 2: Mobile and Portals are implemented using the Edge framework

Mobile and Portal applications leverage Guidewire core systems through the Edge framework, which is a collection of web service APIs that facilitate reuse of the core system configuration. This means that subsequent core system changes to business workflow, rules, and product model are reflected in Mobile and Portals with minimum duplication of effort. This allows the applications to be thin and minimize the amount of business logic that has to be implemented, tested, and maintained outside the core system. The Mobile and Portal applications provide flow control and presentation management while passing the real work down to the core system. This makes them easy to learn, extend, maintain, test, and deploy. The Edge architecture focuses on ease of adoption of new web technologies so Mobile and Portal applications can evolve as needed. It enables development of a User Interface that uses flexible industry standard technology, which allows insurers to utilize existing skillsets to develop a customer experience that is consistent with their brand. The applications deliver an interactive and modern user experience using the latest web development techniques. Mobile applications are developed to be device agnostic through the use of cross-platform standards and frameworks. In addition, the Edge architecture has been designed to allow Mobile and Portal applications to work seamlessly with the insurers existing web and portal infrastructure (e.g., Content Management System)

Mobile and Portals Implementation

Guidewire offers services to help customers implement Mobile and Portal products to meet their individual business and technical goals. Consultants are experienced and certified in Guidewire core applications and bring an in-depth understanding of the Edge architecture. Significant pre-built functionality reduces project complexity, time, and risk, allowing the team to focus on helping the insurer differentiate their digital offering. While every consulting engagement is unique and custom tailored to the needs of the customer, consultants typically help with the following: AssessmentIdentify how Guidewire Mobile and Portal products fit in to overall digital channels strategy, and plan and estimate project scope, schedule, resource requirements, and staffing options. ImplementationInstall and extend Mobile and Portal product(s) to meet the insurers requirements, including infrastructure and security. The implementation follows a full project lifecycle, including planning, development, testing, and deployment. Knowledge TransferHelp customer teams gain self-sufficiency to maintain and enhance the Mobile and Portal applications on an ongoing basis. Guidewire consultants provide training and ongoing mentoring throughout the implementation engagement.

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About Guidewire Software

Guidewire builds software products that help Property/Casualty insurers replace their legacy core systems and transform their business. Designed to be flexible and scalable, Guidewire products enable insurers to deliver excellent service, increase market share and lower operating costs. Guidewire InsuranceSuite provides the core systems used by insurers as operational systems of record. Additional products provide support for data management, business intelligence, anytime/anywhere access and guidance and monitoring. More than 150 Property/Casualty insurers around the world have selected Guidewire. For more information, please visit www.guidewire.com.

2014 Guidewire Software, Inc. All rights reserved. Guidewire, Guidewire Software, Guidewire ClaimCenter, Guidewire PolicyCenter, Guidewire BillingCenter, Guidewire InsuranceSuite, Deliver Insurance Your Way, and the Guidewire logo are trademarks or registered trademarks of Guidewire Software, Inc. in the United States and/or other countries. DS-MP022614 2014 Guidewire Software, Inc. 3