Devyn L.

OBrien
652 Lynn Fells Pkwy | Melrose, MA 02176 | 617-791-2724 | devynob@gmail.com | @devyn_obrien

EDUCATION
University of Massachusetts Amherst Isenberg School of Management Bachelor of Business Administration in Marketing Minor: Information Technology Amherst, MA Candidate: May 2014

RELEVANT EXPERIENCE
Isenberg School of Management/University of Massachusetts Amherst, MA Social Media Intern Jan 2014 - present Selected by new Marketing & Communications Director for opportunity based on demonstrated social media savvy and overall marketing expertise for first internship in department Analyze metrics to compile reports on demographics/content effectiveness then create and execute digital strategy for upcoming school wide events uConnect/Isenberg School of Management Amherst, MA Content Manager Sept 2012 - present Manage relationship between uConnect CEO and on campus staff, students, and faculty Expand uConnect brand by developing platform-wide content written by career expert bloggers and influencers Gain significant insight into challenges associated with tech start-up environment managing developed tool onsite while communicating with company founder on weekly basis Analyze traffic and user data for Recruiting Edge blog employing knowledge of Google Analytics and WordPress JetPack Lead Blogger Design and execute targeted marketing initiatives to increase readership through promoting features to student clubs and working closely with internal social media staff Trained future lead blogger orienting individual to numerous blog resources, analysis of traffic data, and interaction with on campus stakeholders Millward Brown Digital Boston, MA Business Development Intern Jun 2013 Aug 2013 Prospected 760 leads for sales reps and created over 30 appointments with potential clients using Salesforce and LinkedIn Managed 20 existing clients valued at 10k+ using strong communication abilities and ensuring delivery of all action items Implemented weekly Twitter contest with a landing page to increase virality and engage current users/prospects that was used for over 3 months post-internship Published two targeted content pieces on AdAge award winning blog using Compete data and current industry trends Led 25 minute presentation on Google Analytics to sales team to improve client calls with new knowledge of Google tools Constructed an Intern Welcome Packet to streamline onboarding and training for future intern classes Century 21 Starwood Wilmington, MA Marketing Intern Jun 2012 Aug 2012 Initiated brand development and sales opportunities for brokers agents on social platforms by hosting an interactive Facebook and Twitter class for 10 agents in addition to creating PowerPoint presentations about the home buying/selling process to be used at open houses and client meetings ShutterBooth Boston Woburn, MA Marketing Intern May 2011 Aug 2011 Responsible for ShutterBooths at large events, both corporate and family-sponsored, and accompanying blog for website

LEADERSHIP
Isenberg Marketing Club Sept 2012 present Vice President Jan 2013 Jan 2014 Managed public relations, fundraising, and community service committees totaling over 100 members Recognized as one of the innovative leadership team that has increased image and capabilities of largest, active club at Isenberg School of Management Delivered content in presentations on networking etiquette, internship searches, and personal branding twice a month Launched a comprehensive campus wide initiative to market UMass Football using market research and content creation Teamed with Eboard to plan inaugural networking event and recruited over 25 company representatives to attend. This event doubled in size based on success in second year Mullins Mission Chair Sept 2012- May 2013 Collaborated with Director of Marketing at on campus event venue to execute grassroots campaigns with a committee of 25 focusing on street promotions, guerrilla marketing, and market research

COMPUTER SKILLS
MS Office; Salesforce, Social Media Platforms (WordPress, Twitter, Facebook, Link, Tumblr); Basic HTML