Psychology of Color

1. Black real sensation, even if it is produced by entire absence of light. The sensation of black is distinctly different from the lack of all sensation. Hermann von HelmholzThe color psychology of black. Black absorbs all light in the color spectrum. Black is often used as a symbol of menace or evil, but it is also popular as an indicator of power. It is used to represent treacherous characters such as Dracula and is often associated with witchcraft. Black is associated with death and mourning in many cultures. It is also associated with unhappiness, sexuality, formality and sophistication. 2. White is not a mere absence of color; it is a shinning and affirmative thing, as fierce as red, as definite as black. God paints in many colours; but He never pains so gorgeously, I had paints in white. G.K Chesterton The color psychology of white. White represents purity or innocence. White is bright and can create a sense of space or highlight . White also describes as cold, bland, and sterile,. Room painted completely white can seem spacious, but empty and unfriendly. Hospitals and hospital workers use white to create a sense sterility. 3. Red gas guts deep, strong, dramatic. A geranium red. Agoya red.. yo be used like gold for furnishing a house for clothes, it is strong, like black and white. Valentino The color psychology of red. Red is bright, warm color that evokes strong emotios. Red is associated with love, warmth, and comfort. Red is also considered an intense, or even angry, color thet creates feelings or excitement or intensity. 4. Blue is describe as a favorite color by many people and is the color most preferred by men. Blue calls to mind feelings of calmness or serenity. It is described as peaceful, tranquil, secure and orderly. Blue can also create feelings of sadness or aloofness. Blue is often used to decorate offices because research has shown that people are more productive in blue rooms.

5. Green which is natures color, is restful, soothing, and health-giving. Paul BruntonThe color psychology of green. Green is a cool color that symbolizes nature and the natural world. Green also represents tranquilly, good luck, health, and jealousy. Researchers have also found that green can improve reading ability. Green is often used in decorating for its calming effect. Green is thought to relieve stress and help heal. 6. Yellow How wonderful yellow is. It stands for the sun. Vincent Van Gogh The color psychology of yellow. Yellow is a bright that is often described as cheery and warm. Yellow is also the most fatiguing to the eye due the high amount of light that reflected. Yellow can also feelings of frustration and anger. People are more likely to lose their tempers in yellow rooms and babies tend to cry in yellow rooms. Yellow can also increase the metabolism. Yellow is the most visible color, it is also the most attention-getting color. 7. Purple Is the symbol of royalty and wealth , represents wisdom and spiritually. Purple does not often occur in nature, it can sometimes appear exotic or artificial. 8. Brown is a natural color that evokes a sense of strength and reliability. Brown can also creates feelings of sadness and isolation. Brown brings to mind feelings of warmth, comfort, and security. It is often described as natural, down to earth and conventional, but brown can also be sophisticated. 9. Orange is very blatant and vulgar. It makes you immediately start having feelings.Wolf KhanThe color psychology of orange. Orange is combination of yellow and red and considered an energetic color. Orange calls to mind feeling of enthusiasm, and warmth. Orange is often used to draw attention, such as in traffic sign and advertising. 10. Pink is essentially a light red and is usually associated with love and romance. Pink is thought to have a calming effect. While pinks calming effect has been demonstrated, researchers of color psychology have found that this effect only occurs during the initial exposure to the color.
Source:psychology.about.com/od/sentationandpreception/acolorpsych.htm