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Business with a Social Conscience

Today
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Introduction of ourselves Overview of the module Exchange of expectations

Business with a social conscience Overview


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1. What is the purpose of business?


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What is conscience? Why does it matter? Evolution of thought about business and conscience Case: Dr Reddy s Labs and the Red Heart Polypill

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2. Dimensions of social conscience


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Operationalizing conscience: Conscience in practice or action Conscience through the value chain
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Cases: Unilever s sustainable living plan, M&S Plan A 100 commitments

!Specific Dimensions: Governance, Environment


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3. Conscience through Leadership & Governance


The board s and management s roles in conscience Leaders role on setting the moral tone at work Case: Good intentions gone awry at the NKF

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4. Business and the natural environment


Environmental impact, Carbon footprint Case: MAS Thurulie

5. Stakeholder relations
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E-learning week Stakeholder analysis & Stakeholder management Integrative simulation: Lao Hydro

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6. Treating Employees with Conscience

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Safety, Health, Wellness at work Employee engagement Positive psychology of happiness


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Case: Taj Hotel

Reaching out
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7. Community & society


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Of the community, By the community, or the community

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Case: Akzo Nobel


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Organisational learning journeys, Dulux Walls

Marketing with a Social Conscience

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Consumer Culture Creation of desire

Innovative ways of incorporating conscience


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9. Blending social and business objectives Fighting poverty Bottom of the pyramid BOP ventures: microfinance, Grameen Danone Guest Speaker: Jack Sim

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Organising for Conscience


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10. New forms of organisation Social entrepreneurship Organizing based on social conscience
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e.g., Fourth sector, For-benefit or for-purpose

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Venture philanthropy Mini cases: Acumen Fund and investees 11. Integration & summary; projects 12. Projects

Approach to learning
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Student-centred
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Interactive Cases Discuss and debate Simulation

Assessment
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Participation & attendance 30% Response paper 35% Project (group) 35%
The project will require you to work in groups to write a plan on how to better integrate one or more dimensions of conscience into a business. More details on assessment will be given after the add/drop period

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Great expectations
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Preparation
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Readings Cases Exercises

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Participation
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Take risks, speak up Experience and learn

Even greater expectations


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Peer learning and evaluation Critical thinking Feedback, please!


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Anonymous feedback channel on IVLE

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Be fair to your classmates and project group mates

Prepare for next week


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Browse and be prepared to discuss:


http://www.unilever.com/sustainable-living/ http://plana.marksandspencer.com/about Reading for this week:
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Solomon, R.C. (2000) "Business with virtue : maybe next year?" Business Ethics Quarterly, Jan, Vol.10(1), p.339-341. Handy, C.M. (2002) "What's a business for?" Harvard Business Review, Dec, Vol.80(12), p.49-56.

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