Disclaimer

The following graphics are for illustration purposes only. By no means its the final look and feel of the event. The marks are used in context of the Rights Holders image All final graphics has to be approved by FIFA and the partnering brands The producing entity is the Puerto Rico FanFest Experience, Inc a non for profit corporation registered under the Commonwealth of Puerto Rico The Organizing Committee of the Puerto Rico Fan Fest Experience, Inc is composed by participating local Marketing Managers of FIFA global partners The Public Viewing License request was submitted under KIA Motors Rights https://www.publicviewing2014.fifa.com/FWC2014/Lic/LicRequest.aspx?RId=90D7 05&Id=322631E0320831E0 Tracking number FWC2014_PVE_ROW_FIFACA_COMM_1615 We are concerned that by default FIFA deals with KIA as Hyundai, while locally they are competitors and Hyundai might want to request the viewing rights 6 of the 8 local partners are already committed to the event

June 12 July 13, 2014 Trocadero Diverplex Hato Rey

Let the games begin!

Introduction
Every four years the world halts to witness the FIFA World Cup . Its the most viewed event that trascends sports, merging with popular culture in every country. In doubt? Very few people remembers the last theme song of the Olympics or what they did yesterday! - but still fresh in our collective memory are the rhythm of Ricky Martins Cup of Life and Shakiras Waka Waka. Just behold Pitbull and Jlo for this years musical theme! IN NUMBERS The 2010 FIFA World Cup South Africa was shown in every single country and territory on Earth, including Antarctica and the Arctic Circle, generating record-breaking viewing figures in many TV markets around the world. The in-home television coverage of the competition reached over 3.2 billion people around the world, or 46.4 per cent of the global population, based on viewers watching a minimum of over one minute of coverage. This represents an eight per cent rise on the number of viewers recorded during the 2006 FIFA World Cup Germany.
Source: 2010 FIFA World Cup South Africa TV Viewing Report

What is the FanFest?

PLAY

What is the FanFest?

The Fan Fests are based on the following core principles: Free Entrance, to a secure environment for all visitors All matches are broadcast live As part of the World Cup programme, the Fan Fests Look and Feel like a stadium environment High quality giant screens, and sound/light systems ensure a great experience while watching the matches The Fan Fest is an all day event Prior to and after the live matches, the stage/screen is used for entertainment programmes Food, beverage and Official Licensed Product are all available on-site The Fan Fests are about more than football watching, they are truly a fan experience

Puerto Rico FanFest

Following FIFAs guidelines the Puerto Rico FanFest will be an official local licensed Public Viewing Event First time in Puerto Rico It will be held at the Trocadero Diverplex in Hato Rey from June 12 to July 13 2014 It will follow FIFAs core principles An unique opportunity for World Cup rights holders to showcase their brands Brand Protection Brand Synergy Point of Sales and Product Activation

Demographics We expect dynamic demographics upon schedules. AM until 3 pm Kids and their parents (Summer Camps and Soccer schools will be targeted) 5-7 Impact from professionals from the Milla de Oro 7 onwards General Public

The Site

Centric Intermodal Transportation Access Space Designed for Massive Events Over 1,000 available parking units

Surrounding Public and private parking available Integration of ALL commerial venues to the event Office Space second floor

FAN FEST ACTIVATION AREA 2 ACRES DIGITAL TOURNAMENT PAVILLION

VIP Area

Exhibitors

FAN FEST ACTIVATION AREA 2 ACRES DIGITAL TOURNAMENT PAVILLION

VIP Area

Exhibitors

Brand Protection
Our main intention is to protect all stakeholders investment with presence in the islands market with the right use of their brands and the World Cup avoiding promotional ambushing and third party association.

Commercial Synergy

Commercial Synergy
The FanFest provides rights holders with an unique opportunity to establish sales initiatives and call to action from their front stores to the FanFest facilities. AN INTEGRATED APPROACH With an integrated stakeholders approach, the structure allows a better ROI while sharing (and reducing) production costs. Maximizing the rights investment.

OFFICIAL RIGHTS HOLDERS

The Official Partners of the Puerto Rico Fan Fest

OFFICIAL RIGHTS HOLDERS

Adidas

Official Merchandiser of the Puerto Rico FanFest

OFFICIAL RIGHTS HOLDERS

Budweiser: the beer partner

The FanFest and its promotional activities has the opportunity to showcase Budweiser and its local distribuitor, Bfernndezs, line of products to the array of demographics it will impact Exclusivity within the Beer category will be granted to Budweiser in all 18+ activities

OFFICIAL RIGHTS HOLDERS

Coca Cola: soft drinks partner

OFFICIAL RIGHTS HOLDERS

Hyundai one of the automotive partners

The FanFest and its promotional activities has the opportunity to showcase Hyundai line of products to the array of demographics it will impact. All key markets are strongly represented within the soccer community. From the entry level car, the SUVs for the Soccer Moms to the luxury vehicles for the professionals.

OFFICIAL RIGHTS HOLDERS

KIA: the Trocadero Host

Kia Motors holds the rights of use of the Trocadero Diverplex within the car industry category. Which allows the Fan Fest to be celebrated within the premises. A special negotiation is in process to secure all rights holders branding.

OFFICIAL RIGHTS HOLDERS

SONY Music: the rhythm of th the FanFest

Sony Music will be providing the main music entertainment for the FanFest

OFFICIAL RIGHTS HOLDERS

SONY one of the backbones of the FanFest and FanZone Trade

Access to the FanFest Interactiva area will be granted to SONY Clients (with proof of purchase) SONY POS will be established within the premises Special promotions with a synergy with other rights holders A three tier membership will be established to encourage the purchase of SONY Products Special Digital Online Content Consumer Driven Content with SONY Products Interactive tournament throughout specific points in the island Grand tournament finale at the FanFest

OFFICIAL RIGHTS HOLDERS

Johnson and Johnson

OFFICIAL RIGHTS HOLDERS

Panini

Second Tier Sponsors

Second Tier Sponsors No competition with Rights Holders Vacant Categories Pending approval of the OC
Most already have commercial synergy with the official partners

Second Tier Sponsors

Municipality of San Juan

Second Tier Sponsors

Tren Urbano
TROCADERO

Second Tier Sponsors

Subway

Second Tier Sponsors

Total Gas Refinery

Second Tier Sponsors

Second Tier Sponsors

Retail Store
Specialized Official FAN FEST Products Point of Sales Anchors for on site promotions

Second Tier Sponsors

Second Tier Sponsors

Preliminary Schedule Week 1

July 1 July 2 July 3 July 4 July 5 July 6 July 7

Preliminary Schedule Week 2

July 8 July 9 July10 July 11 July 12 July 13 July 14

10:00

10:00
12:00 Match Match Match 12:00 2:00 2:00 4:00 Match Match Match 4:00 6:00 6:00 8:00 8:00 Match Match Match FINAL 3:00

10:00
10:00

Youth & Family Activations

MATCHES

18+ Activations

PHASE 1 : BUILD UP

The Build Up
The Puerto Rico FanFest initiative will start mid May 2014 with on-site island wide promotions to create awareness and built up to the event Among the designed activities are: Technical and Street Soccer exhibitions Street / Urban Soccer related art competitions The Best Batucada band The Best Fan Bar AE FIFA 14 interactive tournament

PHASE 1 : BUILD UP

FanFest Street Soccer Tour

Presented by two of Puerto Ricos leading international players, the FanFest Street Soccer Tour will engage on site participants of all ages. PR Islanders Soccer Star Marco Velez and National Team Tuti Tirado, nicknamed by the international press as Puerto Ricos little Messi , will be challenging participants throughout the island two weeks prior to the World Cup start

For Illustration purposes. We propose two brand wrapped units to be used for each team

PHASE 1 : BUILD UP

FanFest Street Soccer Tour

The finals of the FanFest Street Soccer Tour will be held on the premises of Trocadero. The winner will have the opportunity to assist to a week long training camp with an international first division professional soccer team.
Our soccer technical consultants are designing innovative and fun PLAY activities to entertain audiences of all ages allowing them to be closer to the World Cup experience.

PHASE 2 : Trade activations

Art Competitions
As part of its USA initiative, Budweiser commissioned artist David Garibaldi to create an original art during the December 2014 World Cup Draw. Inspired by this initiative, we are anchoring strategic galleries and pubs in order for them to host local artists to create pieces based in the World Cup. They will be later exhibited at the FanFest. The artwork might be later auctioned in order to help an ONG fundraising.

PHASE 2 : Trade activations

Invitation Only Viewing Parties

The first two weeks of the World Cup we will be hosting viewing parties for registered soccer fans at our databases. These parties will allow sponsors to have premium interactions with the clientele in a category exclusive way.

PHASE 2 : Trade activations

Interactive FIFA 14 Tournament

If they dont physically play soccer, they are probably very active within the virtual realm. And some lucky ones are active at both!
We know kids of all ages love their digital games. This is the perfect opportunity to promote and generate sales tie ins! Stations will be establish at Point of Sales of Partners and the final will be held at the FanFest

PHASE 3: THE EVENT

The Best Batucada Band and Fan Bar

Brazil, Soccer, Samba! As one of the most well known styles of Samba, its hard not to include a Batucada band in anything related to the event. And a competition? It will sure be one of the fans favorite. Show your colors! Fan passion is an essential part of the soccer experience. We want the fans to support their favorite team and SHOW IT. The winners will be awarded after the final match.

PHASE 3: THE EVENT

On Stage Entertainment*

*To be determined. For Suggestion and Illustration purposes only

The VIP Zone

During the World Cup Tournament Downtown will be the Official Partners VIP Lounge 400 tables Online Reservations Reserved Valet Parking An exclusive terrace for the VVIP for the Global Sponsors Brand Protection of all the products related to the FanFest

PHASE 3: THE EVENT

PHASE 3: THE EVENT

The VIP Zone

PHASE 3: THE EVENT

Premium Promotions

Who doesnt like freebies? As part of the promotional strategy to incentivize public assistance to the FanFest, a 2014 KIA Rio will lead the draw of premium goodies.

PHASE 3: THE EVENT

On Site Activity FUN ZONE

We will be creating and array of fun activities that will provide branding opportunities to the partners and sponsors

PHASE 3: THE EVENT

On Site Activity FUN ZONE

We will be creating and array of fun activities that will provide branding opportunities to the partners and sponsors

Its all about sales!

Digital FanZone
Footballs powerful promotional tool

Complementary Content

Digital Content

Complementary Content

www.prfanfest.com

www.puertoricofanfest.com

www.fanfestexperience.com

Official Website

Sindicated FIFA World Cup Coverage Original Exclusive Video Content

APPs CRM database

Complementary Content

PLAY

Demo

DEMO

Content collaboration with the #1 Radio Sport Show La Garata de la Mega is also projected.

Complementary Content

Consumer Generated Content

We want the fans to be part of our viral content production! These kind of interactivity is simply perfect for product activations promoting brand loyalty and SALES. In the digital era, sharing is caring. Let them care about your brand!

For further information and sponsorship deals, please contact: Elizabeth Figueroa e.figueroa@ingeniopr.com mobile: + 787-380-6199 office: + 787-906-6199 Skype: ingeniomedia