Amanda Wallis Logo Workbook Final

Logo Project Workbook
Amanda Wallis Art 130 February 6, 2012
ELEMENTS OF DESIGN:
- Shape - Line - Value - Texture - Color - Time (mostly applicable in motion graphics and interactive design.)
Logo Project Step 1/4

ART 130 - INTRO TO GRAPHIC DESIGN
PRINCIPLES OF DESIGN:
CATEGORY 1: UNITY AND VARIETY - Grouping - Containment - Repetition - Proximity - Alignment - Lost & Found CATEGORY 2: DEPTH - Linear Perspective - Atmospheric Perspective - Overlapping - Size Variation - Definition - Location CATEGORY 3: VISUAL PACE - Pattern - Movement - Visual Pace / Rhythm CATEGORY 4: BALANCE - Visual Weight - Gravity - Symmetrical Balance - Asymmetrical Balance CATEGORY 5: SCALE AND PROPORTION - Scale - Proportion CATEGORY 6: EMPHASIS - Focal Point - Contrast - Isolation - Hierarchy
Use this template file to gather and analyze various good and bad logos. Organize your findings into related and non-related to your company groupings. Draw on or highlight the things all of the good logos have in common. You may even want to create a page of BAD logos as well. Point out what things we may want to avoid when brainstorming our logos as well. Second, you should gather images or photographs relevant to your company. You might gather images of a specific type of reptile to help you incorporate elements of their anatomy better into you final piece. Remember logos are distillations or simplifications of complex ideas, so having more examples will help you to identify trends and will help you simplify your symbol concepts and sketches later. Finally, print out and sketch on the last pages. You will want to look at the image examples of good and bad logo sketches. Use a black gel pen and sharpie or prisma color marker to draw your ideas. Make your logos solid rather than outlined, logos should be bold. Remember you are only drawing the symbol portion of the logo and not really worrying about the typography yet. Just focus on the symbol sketches this week.
STUDENT NAME: Amanda Wallis
BYU - IDAHO Art Dept. | w w w. byui.e du
LOGO PROJECT PART 1:
This project wasnt as bad as I thought it might be. It was still challenging though. It seems that I am a better artist than I give myself credic for, and thats really what I was worried about the most. Thinking of ideas wasnt a problem for me, but actually sketching them out was what I was uneasy about. I wasnt sure how I would ever make a good logo because Im not the best at drawing, but as I started to sketch my logo and put my ideas on paper it was actually easier than I thought it would be to draw the things that were on my mind. Ive learned that I am able to put forth the effort to draw our what is in my head if I am really thinking about it and Ive learned that because of that, Im not that bad of an artist as I thought. I am limited when it comes to making up new ideas however. This meaning that while drawing my logo sketches, I didnt stretch my imagination as far as I probably could have, but I did draw what I knew. I tried to tie in the shapes project to this logo project and it really worked well for my design. The shape that really worked well for me was the circle and I used that a lot when forming different logo ideas.
LEARNING SUMMARY:
Write a summary of learning in this area. Simply replace this description with your own summary of what you learned about the principles as you completed this assignment. You may find it helpful to answer the following questions in your learning summary: 1. The logo worksheet helped me narrow down what I was looking for. It really helped me focus on what exactly I wanted to have presented in this logo and for my imaginary company that I am performing this task for. My research gave me ideas, angles and perspectives that helped me develop different aspects to my logo. 2. When looking for good and bad logos, I based them off of what I wanted my final outcome to be for my own logo. If the logo fit the description or came close to what I was looking for, I placed it in with the good logos. If the logos I found that were similar, but not exactly what I wanted in my logo, I placed them in with the bad logos. The good logos all had the placement in common in my opinion. The logo was placed very nicely in relation to the name of the company, etc. The good logos also caught my interest and made me want to know what exactly this business, company, etc. did, while the bad logos were okay, but not really appealing enough to keep my interest or enough to make me want to find out more about what it represented. 3. Solid shapes and bold symbols for logos really catch the eye and are intriguing. Usually when seeing a logo, my eyes look to any bold shape or symbol
associated with it and then to the text that gives the title. Shapes and symbols make the logo pop and stand out better. They draw the eye and almost force you to at the very least glance at it. 4. The play exercise was to demonstrate how it doesnt take much for people to recognize an object as long as it presents that objects main features. Only having three minutes we had no choice but to choose the main qualities of the animal that we chose. Our animal was a duck-billed platypus and that animals case, the main qualities that make it recognizable are its tail and bill. Reflecting on the logo assignment, that activity was helpful because it allows us to focus on what is the most important quality of the object in our logo. It will allow us to focus on what is the most important thing for the viewer to see so that it will be recognizeable right away. 5. The symbol for my logo is a chameleon and the play exercise helped me to first pick out what I wanted to present in this logo and find the most important qualities of the chameleon. I decided that the most important qualities are the tail and the head. I thought about how I could portray a chameleon in this logo and the first thing that came to me was that it atleast had to have the tail that was very recognizeable as a chameleon tail or some kind of reptile and then the head that gives away that it is indeed a chameleon, especially with its hood and its eyes. The play exercise really helped me to focus on what the most important features should be in my logo and how I could best present that. Overall this project has so far allowed me to bring out my drawing skills and come up with my own design that can best present the company that I am creating it for.
LOGO WORKSHEET:
This worksheet should be filled out BEFORE you start sketching the brandmark portion of your logo signature. Please replace the _________ with your own text.
Project Details:
Design a logo for a(n) Fashion Logo
Company/Exhibit Name:
Cami-Flage
Tagline:
Styles that blend in
Exhibit Details:
Cami-Flage is a clothes line that is very unique in the way the colors are presented. There are many colors that blend into the next for each item of apparel
Target Audience:
Teenage girls are my target audience or any girls between the ages of about 14-18.
Project Objective:
This logo should give the viewer an idea about how the clothes will look. It should kind of give them a taste of the color and what kind of style the clothes present.
Emotional/Rational Characteristics:
The Cami-Flage logo should be trendy and colorful. It should be somewhat dynamic and be visually attractive to teenage girls and give a sort of fashion sense to it.
GOOD LOGOS RESEARCH
STUDENT NAME: Amanda Wallis.
GOOD LOGO INSIGHTS:
These good logos are similar in the way that they all have the chameleon or lizard placed on top of the text. This is the idea that I was going for in my own logo and I found these logos to be good examples of that. Also the chameleons or lizards all have a perch to them, meaning that they are almost all sort of crouched over in a hunch and some close to a little ball. I want that in my own logo as well. Lastly I noticed that they almost all had the tail curled over on the side. I want that to be presented in my own logo as well because I think that the tail is a very important feature to the chameleon and to the logo itself.
LEARNING SUMMARY:
Write a summary of learning in this area. Simply replace this description with your own summary of what you learned about the principles of good logo design by studying these good logos. List your insights below: 1. As I mentioned in the above text, I really like how each one of these logos has the chameleon perched on top of the text. That really draws my eye in and makes it look interesting to me. 2. Another insight about these logos is that most of them have the chameleon turned in to the text drawing your eye in to what the logo is saying. This is important and I plan to do the same in my own logo because the viewer automatically looks or has their eye drawn to whatever or wherever that object is turned, pointed to or is looking at itself. 3.The tail is a big factor/quality of the chameleon and I noticed that in most of these logos that the tail is curled into a spiral and either falls off the text or goes underneath it. I want that for my own logo to have the tail in that recognizeable spiral shape and have it fall either off on the side or underneath the text.
BAD LOGOS RESEARCH
BAD LOGO INSIGHTS:
These bad logos all have in common that the symbol or shape is randomly placed in relation to the text. In comparison to how I want my own logo to look, I do not particularly want this type of style but rather to have my symbol or object placed on top of my logos text. Because the symbols and designs in these logos are placed on the side or behind the text, it doesnt exactly seem to me that they are as well related to the logo text in itself. In my opinion that could make them a bad logo . Although I do not think these logos are all bad, I will definitely avoid placing my symbols and designs far away from or behind my logos text.
LEARNING SUMMARY:
Write a summary of learning in this area. Simply replace this description with your own summary of what you learned about the principles of good logo design by studying these bad logos. List your insights below: 1.For many of these logos it does not seem that the logo exactly fits or goes along with its text. Some of them have different styles that clash and it does not look like they belong together, the logo symbol and its text. 2. Some of these logos also show the symbol or object behind the text which I think is somewhat distracting and I do not plan to do that on my own logo. The reason I think it is distracting is because you are forced to look at both things at once and it does not allow your eye to flow from one thing to the next. I think that it is better to see one object and then the other and it is complicated/ overwhelming on the eye to look at both things at once. 3. Many of these logos present a black and white color scheme, which I do not plan to present for my logo. I want my logo to be colorful, and the reason being that it really attracts the eye better. With the lack of color in some of these bad logos it also lack a sense of depth or any dynamic aspect. It just looks like a boring photocopy.
VISUAL RESEARCH
VISUAL RESEARCH
VISUAL RESEARCH
SYMBOL SKETCHES PAGE 01
STUDENT NAME: Type name here.
SYMBOL SKETCHES PAGE 02
STUDENT NAME: Type name here.
10
ELEMENTS OF DESIGN:
Logo Project Part 2

Use this template file to gather and analyze various good and bad logotypes. Organize your findings into related and non-related to your company groupings. Draw on or highlight the things all of the good logotypes have in common. You may even want to create a page of BAD logotypes as well. Point out what things we may want to avoid when brainstorming our logotypes as well. What trends do you notice? What should you avoid? etc... Second, select your favorite 3 concepts from last week and place them on the appropriate page. Then create at least 10 sketches for each concept to refine the idea and clean it up and prepare it for digital creation. Finally, create 3 digital variations of each of the 3 concepts. Place the sketch on the template page for reference. (you should have a total of 9 digital variations when you are finished. Then Select 3 possibel fonts for each of the 3 concepts and list them on the appropriate page in this template file. You should have a total of 9 fonts altogether. Make sure you write the name of the font you selected in the space provided.
While drawing the sketches for my logo was a little easier after I got into it, unlike the shapes project, this logo project was very challenging when it came to forming a digital version of the sketched images. Adobe Illustrator is harder to work in than I realized and although I started to get faster as I went along I came across a lot of snags and hangups. The Lynda videos helped me a little and I was able to remember some tips and tricks that were useful, but other things I definitely struggled on. The good thing that I learned about myself is that I knew what I wanted my logo to look like and I had a general idea about it. That took me far because I was able to single in on some of the tools I needed to make the effects and designs I wanted. My limitations were definitely my familiarity with the tools. I know that I will have to practice with them more to be able to use them efficiently and affectively. I think the typeography of logos really brings the logo together. Sure a brandmark is nice, but when the right type is applied to it, it just makes it complete and appealing to see all together.
LEARNING SUMMARY:
Write a summary of learning in this area. Simply replace this description with your own summary of what you learned about the principles as you completed this assignment. You may find it helpful to answer the following questions in your learning summary: 1. Researching good logotypes and fonts helped me to see just what professional logos look like and how that can help them with their audience and their successfulness. If the type does not relate or have the same feel as the brandmark, it really has an effect on how the logo looks altogether. It can turn a good logo concept bad. This made me watch out for typefaces that may have looked really good on their own, but didnt match up with the brandmark. It is how the logo looks altogether that is what really matters. 2. The trends I noticed were that each logos typeface and brandmark related somewhat to whatever they were advertising. For example, the more professional businesses used typefaces that looked professional and aligned. They gave a sense of authority when you looked at it and you could immediately tell that these kinds of logos were ones for businesses and other professional things. Whereas the more fun typefaces that may have been curvy or slightly unaligned presented businesses that were less serious and immediately gave an impression of entertainment or excitement in some way. I noticed that many of the logos in my research were very simple. It didnt take much for them to get the point across for whatever they wanted their audience to notice when
they looked at it. 3. If typefaces get too intricate, it can be difficult to read and understand. This is why it is best to use simple fonts when making a logo. If nothing else, the whole point of type for a logo is so that you can read it and so that the audience can clearly see the name of the company, etc. Although decorative and illustrative typefaces are fun and nice to look at, they distract from what is really important in the logo. The item in a logo that should stand out most is first the brandmark and then the name of the logo. 4. It was difficult for me, last week, to come up with 45 different ways to draw chameleons that would look good as a logo. This was difficult because at first I wasnt even entirely sure how to draw a chameleon let alone different ways to draw it that would look interesting to my intended audience. It was much easier to sketch this week different variations of the sketches from last week. I only really had to draw different chameleons in different ways from what I had drawn before instead of having to come up with a whole new page of concepts for chameleons. Also I really focused on what I wanted to apply in my chameleons while drawing these new variations. For example, I kneww that I wanted a sort of lost and found sequence in my final chameleon, so I played around with that in my sketches from this week. So far, Ive learned that making a logo is much more difficult than I realized and I can see that it really helps to go through the process step by step and really establishing what is important and getting a background before just making one up and trying to sell it or use it, etc.
GOOD LOGOT YPE RESEARCH
GOOD LOGOTYPE INSIGHTS:
I think good logo types are based on how they look with the brandmark and with the logo as a whole. Although the typeface may look really good, that doesnt necessarily mean that it will look good next to a particular brandmark. What makes a logo look good is if all the pieces look good as a whole and look as if they all belong together. Another thing these good logo types have in common is that they are easy to read. I believe that that is a key factor in making a logo is that overall it should be easy to read besides the fact that it should also be applealing to the eye. I want to make sure in my own logo that my font is easy to read and that it goes along with my brandmark. I want my overall logo to look like it all belongs together and is nice to look at.
LEARNING SUMMARY:
Write a summary of learning in this area. Simply replace this description with your own summary of what you learned about the principles of good logo design by studying these good logos. List your insights below: 1.The brandmarks of these logos are all involved with the type and with the logo as a whole. Meaning that the chameleons are all looking into the logo or they are turned to face the viewer. Placement is important, especially if the object of the brandmark is something with a face. If the object is involved with the logo, so will the viewer be. 2.Each of these brandmarks go along very nicely with the typeface. Everything looks like it really belongs together when looking at the logos as a whole. 3.Most of the text and brandmarks are simple. Not much detail needs to be put into a logo, just enough that it is recognizeable as a whole and that the viewer can interpret it just by a glance.
GOOD LOGOT YPE RESEARCH
GOOD LOGOTYPE INSIGHTS:
I think good logo types are based on how they look with the brandmark and with the logo as a whole. Although the typeface may look really good, that doesnt necessarily mean that it will look good next to a particular brandmark. What makes a logo look good is if all the pieces look good as a whole and look as if they all belong together. Another thing these good logo types have in common is that they are easy to read. I believe that that is a key factor in making a logo is that overall it should be easy to read besides the fact that it should also be applealing to the eye. I want to make sure in my own logo that my font is easy to read and that it goes along with my brandmark. I want my overall logo to look like it all belongs together and is nice to look at.
LEARNING SUMMARY:
Write a summary of learning in this area. Simply replace this description with your own summary of what you learned about the principles of good logo design by studying these good logos. List your insights below: 1.The brandmarks of these logos are all involved with the type and with the logo as a whole. Meaning that the chameleons are all looking into the logo or they are turned to face the viewer. Placement is important, especially if the object of the brandmark is something with a face. If the object is involved with the logo, so will the viewer be. 2.Each of these brandmarks go along very nicely with the typeface. Everything looks like it really belongs together when looking at the logos as a whole. 3.Most of the text and brandmarks are simple. Not much detail needs to be put into a logo, just enough that it is recognizeable as a whole and that the viewer can interpret it just by a glance.
BRANDMARK SKETCHES CONCEPT 01
PLACE CONCEPT 1 SKETCH ABOVE
DIGITAL BRANDMARKS
PLACE CONCEPT 1 BEST SKETCH ABOVE
OPTION A
OPTION B
OPTION A
OPTION B
OPTION A 8 BYU - IDAHO Art Dept. | w w w. byui.e du
OPTION B
DIGITAL BRANDMARKS
OPTION A
OPTION B
OPTION A
OPTION B
OPTION A 9 BYU - IDAHO Art Dept. | w w w. byui.e du
OPTION B
LOGOT YPE SELECTIONS
OPTION 1:
Chameleon Clothing
OPTION 2:
[AR BERKLEY]
Chameleon Clothing [AR BONNIE]

OPTION 3:
Chameleon Clothing
OPTION 4:
[Felix Titling]
CONCEPT 1 BEST DIGITAL BRANDMARK
Chameleon Clothing
OPTION 5:
[Century Gothic]
Chameleon Clothing
[Arabic Typesetting]
OPTION 1:
Chameleon Clothing [AR CHRISTY]

OPTION 2:
Chameleon Clothing [AR BONNIE]

OPTION 3:
Chameleon Clothing
OPTION 4: CONCEPT 1 BEST DIGITAL BRANDMARK
[Andulus]
Chameleon Clothing
OPTION 5:
[Maiandra GD]
Chameleon Clothing
[AR ESSENCE]
10
ELEMENTS OF DESIGN:
Logo Project Part 3

Use this template file to complete this weeks part of the logo assignment. First you will be selecting your 2-3 favorite directions from last week. Place those in the appropriate place in this template file. Then you will Refine your brandmarks based on feedback from class members as well as the instructor. Second, create 16 signature variations (combining your brandmarks with logotypes). Create multiple versions of each signature exploring different font choices as well as placement options. Remember to think about how you can alter or modify the fonts/type to reflect the style or personality of your brandmark more appropriately. You will want to DRAW half of the logotypes and render the other half digitally (this means you create at least 8 hand drawn versions where you re-draw the symbol portion or brandmark and combine it with a drawn logotype (not handwritten letters, drawn fonts...see image above) Finally, create 16 color variations of 2-3 of your best signatures (16 total variations minimum). This is your chance to explore the color you will use in your logo. Pay attention to the principles of color you learned from the book.
So far the most challenging obstacle in this project is probably Adobe Illustrator. Working on these logos has definitely helped me work through illustrator and Im finding myself becoming more used to it as I work. The pen tool especially was one that made things challenging rather than easy at first, but Ive learned how the pen tool works for the most part and rather than a challenge it has become a great help and a tool that I now use often. Ive learned with this project that the more I learn about Illustrator, the easier it is for me to reflect the images in my mind to the program. My hand moves almost automatically through illustrator now, making things so much faster and more efficient than when I first started using it. It pays to know your tools inside of illustrator. Playing with the typeography was very interesting because the minute I started associating my brandmarks with type in the way that I wanted, they seemed to completely transform and look like a somewhat professional logo. Type really does make a big different to the appearance of a logo.
LEARNING SUMMARY:
Write a summary of learning in this area. Simply replace this description with your own summary of what you learned about the principles as you completed this assignment. You may find it helpful to answer the following questions in your learning summary: 1. Going through font and logotype research really helped me to see what makes a good logo and what makes a bad logo. I could tell from the types on each logo which ones caught my eye and were easy to read. Some logos looked interesting and had nice brandmarks, but the typeface was the wrong feel and it just didnt fit, or else the type chosen was too hard for a person to read quickly. Sometimes simple is better when it comes to typefaces and fonts. 2. I noticed that if there was more than one word associated with the logo, rarely would you see the text centered under itself. Ive learned that centering text can be very bad form. I noticed that it really made a difference and showed a solid line when the text was aligned off to the side of the page or aligned to the right or left of the text above it. Text like this makes things look cleaner and more professional. Also I noticed that the text did not distract from the brandmark or vice versa. A trend in the logos I saw all had a nice balance of what your eye sees when looking at the logo as a whole with the brandmark and typeface. Overall, the logos I saw were mostly all done well and showed visual appeal, a good sense of balance between the typeface and the brandmark and they were easy to read.
3. Sometimes simple is better. In fact, in most cases and especially working with fonts and logos, simple is definitely better because the simple font does not distract from the brandmark. If the font on a logo is too extravagant it draws the attention away from the brandmark which is also important to the logo as a whole. More ornate fonts are very heavy on the eye and they draw a lot of attention to themselves, which is why for logos it might be best to choose a simple font that catches the eye, but does not distract from the entire logo. Another reason that it is better to use simple fonts in logos is that they are easier to read. Illustrative and ornate fonts, although they are fancy and visually appealing, can be difficult to ready when looking at a first glance. It is not worth it to have an illustrative or ornate font if when people pass by quickly to take a glance at your logo they can not read it right away and do not stop and take the time to read it closer. It is best to have a simple font that stands out just enough so that it balances out well with the brandmark and that people passing by will clearlyu be able to read what it says. 4. Last week I was really struggling in illustrator and drawing out my sketches. In particular I was struggling with the pen tool. I have heard many times that the pen tool can be the best and most convenient tool there is inside of illustrator, but I certainly didnt think so. I didnt know how to use it properly until this past week when I started to try it out. I am now getting the hang of the pen tool and how with works which has really helped me out with my digital versions this week. I definitely worked on that and I feel that I have really improved with it. Not only the pen tool was I struggling with, but I think it was just illustrator in general. Spending more time with it and just experimenting with different tools has helped me become more familier with illustrator in a way that I am more comfortable with it and faster at my work than I was last week.
BRANDMARK SELECTIONS WITH REFINEMENTS
BRANDMARK SELECTIONS WITH REFINEMENTS:
These are the brandmarks from last week that I revised and made new ones of. Discussing with my group in class and going over different sketches, it was decided that these were the best potential brandmarks for my logo. I recieved some feedback about these brandmarks, (the ones in color) and I improved them first by adding the last section of the tail on the first one, and on the second one I got rid of the gaps and put holes instead. I did other things to improve them as well, but I remember those changes in particular.
PLACE BEST BRANDMARK 1 ABOVE
PLACE BEST BRANDMARK 2 ABOVE
LEARNING SUMMARY:
Write a summary of learning in this area. Simply replace this description with your own summary of what you learned about designing logos by working through this step. List your insights below: 1.Some of these new brandmarks I like better, but some I like worse than all the others as well. It was really good for me to go with my feedback and notice all of those things that were pointed out that could use improvement. 2.Some of the characteristics of each one I kept because I liked them and thought that I would want to use them in my final logo. I did however make slight changes and tweaks to things that I felt needed to be changed or just seen differently. 3. I noticed that I only changed the eye once on the second one down in the first column. It is smaller than the others and Im glad that I only made that variation once because I prefer the larger pupil for the eye. It was good to experiment anyway though and Im glad I can see what it looks like exactly with a smaller eye than the others.
SIGNATURE EXPLORATIONS
PLACE CONCEPT 1 BRANDMARK ABOVE
SIGNATURE EXPLORATIONS
SIGNATURE COLOR VARIATIONS
GRAYSCALE CONCEPT SIGNATURE ABOVE
COLOR OPTION A
COLOR OPTION B
COLOR OPTION C
COLOR OPTION D
COLOR OPTION E
COLOR OPTION F
COLOR OPTION G
COLOR OPTION H
COLOR OPTION I
COLOR OPTION J
COLOR OPTION K
COLOR OPTION L
COLOR OPTION M
COLOR OPTION N
COLOR OPTION O
GRAYSCALE CONCEPT SIGNATURE ABOVE 6 BYU - IDAHO Art Dept. | w w w. byui.e du
COLOR OPTION P
COLOR OPTION Q
COLOR OPTION R
COLOR OPTION S
COLOR OPTION T
FAVORITE COLOR COMBINATIONS & SIGNATURE OPTIONS
OPTION 1:
I really like the color scheme in this one along with the shape of the brandmark. I think they both tie in really well with eachother and make for a simple and almost serene look about the typeface and brandmark together.
CONCEPT 1 BEST DIGITAL SIGNATURE
OPTION 2:
This one has a really fun color scheme and really stands out. I am also very fond of the text and the brandmark together and think they compliment each other well. There is good alignment and balance between the typeface and the brandmark making it a good logo.
OPTION 3:
This logo was very striking to me. It is very simple when you really look at it, but it gives a very good appearance of being bold and exciting. I think the type and brandmark work really well together making it an overall good logo.
Clothing
Chameleon
Additional Sketches/Information The picture on the right is from the play exercise when we were first introduced to the logo project. Our group chose to create a platypus out of the objects given to us in a paper bag in just 3 minutes. This was somewhat difficult, but I really learned a lot from this play exercise that to understand or to see the concept of something, it doesnt have to be very elaborate. Most people were able to tell that this was a platypus by its features. In our group we knew that we had to put what was most important to make this look like a platypus, but also make it very simple. I took that concept of making things simple from the play exercise into my own logo by focussing what was most important to allow people to identify my logo for what it is. I have a chameleon logo and I knew that one of the most recognizeable things about them are the tails that have a spiral look. Another thing that I wanted to include in my logo that could easily and simply communicate that it was a chameleon were stripes. By having the stripes and the tail I knew it would be easy for people to see my logo and know immediately what it was. When trying to figure out how my logo should look, it was really helpful for me to just go online and look at other logos that were familiar to me and worked really well, and also some that were not so familiar. The folder of logos from the first week was also very helpful to look at and I found myself wanting to use some ideas from other peoples logos such as the different shapes, typeface, effects, etc. Looking at these logos really helped me gather ideas and decide how exactly I wanted my logo to come across to those that would see it.
Additional Sketches/Information Surprisingly enough, the pen tool turned out to be one of my favorite tools and one of the most useful. I wasnt really sure how to use it at first and I struggled with trying to use other tools in place of the pen tool just so that I could avoid using it. But as I learned how to use it and that made things so much easier when creating my logo. Similar to the play exercise where we learned that sometimes less is more, I also learned that when using the pen tool, that you dont need that many points to make a good outline and make your design look great. Overall, the pen tool is now one of my favorite tools and it was very useful to me when making my logo inside of illustrator.
The Lynda.com videos were helpful to me during this project especially when it came to using the pen tool as I mentioned above. They really helped me learn how to use illustrator effectively so that I was able to go much faster than I would have without knowing keyboard shortcuts and what the different tools inside of illustrator could do. The Lynda.com videos helped me branch out and experiment with new tools and things.
Final Comprehensive Learning Summary

This project helped me learn a lot about the principles of design and also about perfecting images through repetition and altering my patterns and logo ideas by making different variations of them. When first starting this project I knew that it would take time and that I would ahve to pace myself so that I could really take the time to develop my logo idea.I tried to put thought into each one and apply the principles that I learned from the last project while also making each one different and more developed than the next. I tried not to become too attached to any one of my designs and realize that it was not my baby and I needed to allow criticism so that I could make my logo better and more developed. Another thing I tried to apply was simplicity. I learned that it doesnt take much to communicate something through art if you have the right features presented. So I tried not to stress too much on detail because I knew that I just needed a few key objects in my logo to communicate that it was a chameleon in my case. It was fairly difficult for me in the beginning to come up with ideas to experiment with concerning my logo. I thought that I had a clear picture in my head of what I wanted, but I knew that I had to step back and flesh out that idea and experiment with new ways. I ended up coming up with some interesting ideas and I realized that there really were numerous ways that I could go with my logo. Although I still went with the same basic idea of how I wanted my logo to look structure wise, only through my sketches and experiments with my drawings was I able to come up with the logo that I have now. Without experimenting I probably wouldnt have come up with the idea and it might not have fit as well as I think my final logo does. Refining and making new sketches out of the three favorites that we picked in class was much easier for me because I was just altering the sketches that I had already made rather than have to come up with new ideas and make my sketches look very different from each other. Although doing the beginning sketches this way was very helpful, it was much easier for me to do this second step and I found that I was actually able to come up with more ideas for altering my favorite ones than I was with coming up with ideas for the actual brainstorm of sketches that I did in the beginning. The research for good logo types really helped me to gain a better idea of what I wanted in my own logo. I noticed right away which ones
were more visually appealing (the good logos) and which ones didnt really make sense, or else the elements just didnt fit very well together (the bad logos). Also while looking up similar logos to mine I found that they were very similar to one another. Although this was true, each one of the logos had something that made it different from the others and something that made it special or stand out. I wanted my logo to look like the good logos I found, but I also wanted it to be my own so that it was unique. I think I accomplished this by keeping the idea that I wanted in mind, but then using my own sketches and ideas to create my own personal logo that I could call my own. I think that one of the things I might have struggled with was finding a good typeface that fit well with my logo. I found a lot that I really liked and they looked cool with my brandmark, but I had to step back and look at it from a design standpoint and decide if it really fit together in the end as a logo. Some of the fonts I just had to say no to, although they were ones I was very fond of. I ended up finding a font that was simple and might not have been my first choice origionally, but it worked well with my overall logo and ended up fitting just fine. This logo project was harder than I thought in some ways, but easier than I thought in others. It was harder because I had to learn to branch out and accept criticism so that I could move on and make my logo look better. Nothing is perfect and I had to allow what I thought might have been the perfect brandmark, typeface, etc, to be altered and changed so that I could improve it and make it better. It was easier once I was able to draw them in illustrator and once I was more familiar with the different tools and especially the pen tool. Overall I learned a lot from this logo project and I learned a lot about myself as well. I didnt think that I would be able to draw out a logo, but through the process of this project I found that I am actually not a bad artist after all. From this project Ive also learned that there are many steps that have to happen before the project turns out perfect and before it is presentable enough to turn in. With lots of practice this can be accomplished and I definitley felt like I got lots of practice to complete this project. Each step taken helped develop and refine the project to where it could be finalized and turned in as an (almost) perfect completed project.

Amanda Wallis Logo Workbook Final

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Logo Project Workbook

Amanda Wallis Art 130 February 6, 2012

Logo Project Step 1/4

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LOGO PROJECT PART 1:

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Design a logo for a(n) Fashion Logo

Styles that blend in

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GOOD LOGOS RESEARCH

STUDENT NAME: Amanda Wallis.

GOOD LOGO INSIGHTS:

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BAD LOGOS RESEARCH

STUDENT NAME: Amanda Wallis

BAD LOGO INSIGHTS:

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STUDENT NAME: Amanda Wallis

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STUDENT NAME: Amanda Wallis.

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STUDENT NAME: Amanda Wallis

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SYMBOL SKETCHES PAGE 01

STUDENT NAME: Type name here.

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SYMBOL SKETCHES PAGE 02

STUDENT NAME: Type name here.

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Logo Project Part 2

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LOGO PROJECT PART 2:

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GOOD LOGOT YPE RESEARCH

STUDENT NAME: Amanda Wallis.

GOOD LOGOTYPE INSIGHTS:

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GOOD LOGOT YPE RESEARCH

STUDENT NAME: Amanda Wallis.

GOOD LOGOTYPE INSIGHTS:

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BRANDMARK SKETCHES CONCEPT 01

STUDENT NAME: Amanda Wallis.

PLACE CONCEPT 1 SKETCH ABOVE

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BRANDMARK SKETCHES CONCEPT 02

STUDENT NAME: Amanda Wallis.

PLACE CONCEPT 2 SKETCH ABOVE

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BRANDMARK SKETCHES CONCEPT 03

STUDENT NAME: Amanda Wallis.

PLACE CONCEPT 3 SKETCH ABOVE

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STUDENT NAME: Amanda Wallis.

PLACE CONCEPT 1 BEST SKETCH ABOVE

PLACE CONCEPT 2 BEST SKETCH ABOVE

OPTION A 8 BYU - IDAHO Art Dept. | w w w. byui.e du

STUDENT NAME: Amanda Wallis.

PLACE CONCEPT 1 BEST SKETCH ABOVE

PLACE CONCEPT 2 BEST SKETCH ABOVE

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LOGOT YPE SELECTIONS

STUDENT NAME: Amanda Wallis

Chameleon Clothing [AR BONNIE]