A Project On

Revival of Ashok Leyland

Submitted to UNIVERSITY O !U!"AI

Submitted By !AN#AR A$ "%OIR Roll No. 65

MASTERS IN COMMERCE - MANAGEMENT (Part I

!N"ER T#E G!I"ANCE O$%

Prof$ Anand #esh&ande

RI&'I CO((EGE O$ ARTS) SCIENCE) COMMERCE Ba*dra (+e,t ) Mumbai A-ademi- .ear '()*+'(),

#E-LARATION

My,el/. "hoir !andar Ashok o/ Ri01i Colle2e o/ Art,) S-ie*-e 3 Commer-e ,tudyi*2 M.COM-I 4ereby de-lare t4at I 4a1e -om5leted t4i, 5ro6e-t o* 7 Revival of

Ashok Leyland8 i* A-ademi- .ear 9:;<- 9:;=.

T4e i*/ormatio* ,ubmitted i* t4i, 5ro6e-t i, true 3 ori2i*al to t4e be,t o/ my >*o?led2e.

"atePla-e-!U!"AI

/"%OIR !AN#AR AS%O01

-ERTI I-ATE

T4i, i, to -erti/y t4at MAN"AR B#OIR ,tude*t o/ M.Com-I -la,,) Roll No. 65 o/ t4e a-ademi- year 9:;<-;= ,tudyi*2 at Ri01i Colle2e o/ Art,) S-ie*-e 3 Commer-e) 4a, ,u--e,,/ul -om5leted t4e 5ro6e-t e*titled 7Revival of Ashok Leyland2

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Prof$ Anand #esh&ande ordinator1

Prof$ 4a5ar Sir /!$-o5 -o+

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E6ternal E6a5iner

#r$ aroo78i !$9 /Princi&al1

A-0NO:LE#;!ENT

I o?e a 2reat ma*y t4a*>, to a 2reat ma*y 5eo5le ?4o 4el5ed a*d ,u55orted me duri*2 t4i, 5ro6e-t. My dee5e,t t4a*>, to t4e Guide o/ t4i, 5ro6e-t Prof$ Anand #esh&ande) /or 2uidi*2 a*d -orre-ti*2 1ariou, do-ume*t, o/ mi*e ?it4 atte*tio* a*d -are. S4e 4a, ta>e* 5ai* to 2o t4rou24 t4e 5ro6e-t a*d ma>e *e-e,,ary -orre-tio* a, a*d ?4e* *eeded. I ?ould al,o t4a*> my I*,titutio* a*d my /a-ulty member, ?it4out ?4om t4i, 5ro6e-t ?ould 4a1e bee* a di,ta*t reality. I al,o e@te*d my 4eart/elt t4a*>, to my /amily a*d ?ell-?i,4er,.

Inde6

Introduction Vision Mission Management Details Revival Of Ashok Leyland Values History Manufacturing Plants S O! Analysis "i#lioigra$hy

INTRO#U-TION<

I* ;A=B) ?4e* i*de5e*de*t I*dia ?a, o*e year old) A,4o> (eyla*d ?a, bor*. +e ?ere A,4o> Motor, t4e*) a,,embli*2 Au,ti* -ar, at t4e /ir,t 5la*t) at E**ore *ear C4e**ai. I* ;A5: ,tarted a,,embly o/ (eyla*d -ommer-ial 1e4i-le, a*d ,oo* lo-al ma*u/a-turi*2 u*der li-e*,e /rom Briti,4 (eyla*d. +it4 Briti,4 (eyla*d 5arti-i5atio* i* t4e eCuity -a5ital) i* ;A5=) t4e Com5a*y ?a, re-4ri,te*ed A,4o> (eyla*d. Si*-e t4e* A,4o> (eyla*d 4a, bee* a ma6or 5re,e*-e i* I*diaD, -ommer-ial 1e4i-le i*du,try. T4e,e year, 4a1e bee* 5u*-tuated by a *umber o/ te-4*olo2i-al i**o1atio*, ?4i-4 ?e*t o* to be-ome i*du,try ,ta*dard,. T4i, traditio* o/ te-4*olo2i-al leader,4i5 ?a, a-4ie1ed t4rou24 tie-u5, ?it4 i*ter*atio*al te-4*olo2y leader, a*d t4rou24 1i2orou, i*-4ou,e R3".

A,4o> (eyla*d 1e4i-le, 4a1e built a re5utatio* /or reliability a*d ru22ed*e,,. T4e <E5)::: 1e4i-le, ?e 4a1e 5ut o* t4e road, 4a1e ,4ared t4e additio*al 5re,,ure 5la-ed o* road tra*,5ortatio* i* i*de5e*de*t I*dia. T4e ,4are o/ 2ood, mo1eme*t by road ro,e /rom ;9F i* ;A5: to 6:F i* ;AA5. I* 5a,,e*2er tra*,5ortatio*) t4e 6um5 i, eCually dramati-% /rom 95F to B:F. At 6: millio* 5a,,e*2er, a day) A,4o> (eyla*d bu,e, -arry more 5eo5le t4a* t4e e*tire I*dia* rail *et?or>.

I* t4e 5o5ulou, I*dia* metro,) /our out o/ t4e /i1e State Tra*,5ort !*derta>i*2 (ST! bu,e, -ome /rom A,4o> (eyla*d. Some o/ t4em li>e double de->er a*d 1e,tibuled bu,e, are u*iCue model, /rom A,4o> (eyla*d) tailor-made /or 4i24 de*,ity route,. I* ;ABE) t4e o1er,ea, 4oldi*2 by (R(I# ((a*d Ro1er (eyla*d I*ter*atio*al #oldi*2, (imited ?a, ta>e* o1er by a 6oi*t 1e*ture bet?ee* t4e #i*du6a Grou5) t4e No*-Re,ide*t I*dia* tra*,*atio*al 2rou5 a*d I'ECO $iat SPA) 5art o/ t4e $iat Grou5 a*d Euro5eD, leadi*2 tru-> ma*u/a-turer. ;lo=al Standards. ;lo=al !arkets T4e blue-5ri*t 5re5ared /or t4e /uture re/le-ted t4e

2lobal ambitio*, o/ t4e Com5a*y) -a5tured i* /our ?ord,% Global Sta*dard,) Global Mar>et, ((iberali,atio* a*d 2lobali,atio* ?ere *ot yet i* t4e air . Buoyed by t4e ba->i*2 o/ t4e t?o i*ter*atio*al 2ia*t,) A,4o> (eyla*d embar>ed o* a ma6or 5rodu-t a*d 5ro-e,, te-4*olo2y !5 2radatio* to ?orld--la,, ,ta*dard, o/ te-4*olo2y. I* t4e 6our*ey to?ard, 2lobal ,ta*dard, o/ Cuality) A,4o> (eyla*d rea-4ed a mile,to*e i* ;AA< ?4e* it be-ame t4e /ir,t i* I*diaD, automobile i*du,try to ?i* t4e ISO A::9 -erti/i-atio*. T4e more -om5re4e*,i1e ISO A::; -erti/i-atio* -ame i* ;AA=. ;AA= ?a, al,o t4e year) ?4e* i*ter*atio*al te-4*olo2y -4a*2ed t4e ?ay I*dia 5er-ei1ed tru->,. T4e year ?4e* a *e? breed o/ ?orld -la,, tru->,- te-4*olo2i-ally ,u5erior a*d e-o-/rie*dly - rolled out o* I*dia* road,. $rom our ,tate-o/ t4e-art ma*u/a-turi*2 Pla*t at #o,ur) *ear Ba*2alore. T4ey -arried t4e *ame -ar>o. Car2o brou24t ?it4 it) a *e? ,et o/ 1alue, a*d a* u*mat-4ed ba,>et o/ be*e/it,) u,4eri*2 i* a -4a*2e.

VISION<
A-4ie1i*2 leader,4i5 i* t4e mediumG4ea1y duty ,e2me*t, o/ t4e dome,ti- -ommer-ial 1e4i-le mar>et a*d a ,i2*i/i-a*t 5re,e*-e i* t4e ?orld mar>et t4rou24 tra*,5ort ,olutio* t4at be,t a*ti-i5ate -u,tomer *eed,) ?it4 t4e 4i24e,t 1alue-to--o,t ratio

!ISSION<

Ide*ti/yi*2 ?it4 t4e -u,tomer Bei*2 t4e lo?e,t -o,t ma*u/a-turer Global be*-4mar>i*2 our Produ-t,) 5ro-e,,e, a*d 5eo5le

!ANA;E!ENT #ETAILS< "oard of #irectors

% % "4eera6 G #i*du6a) C4airma* (Alter*ate% . M Hale R Se,4a,ayee) E@e-uti1e 'i-e C4airma*

% % % % % % % % % %

A*il #ari,4 " I Bala6i Rao A H "a, Iea* Bru*ol (/rom 9:.;:.9:;: Iorma A*tero #alo*e* (/rom ;A.:5.9:;; S a*6ay H A,4er (/rom 9;.;9.9:;: $ Sa4ami S4ardul S S4ro// "r ' Suma*tra* 'i*od H "a,ari) Ma*a2i*2 "ire-tor H Srid4ara*

-hief inancial Officer E6ec8tive #irector And -o5&any Secretary E6ec8tive #irectors

% % % % % % % % %

A R C4a*dra,e>4ara* A*u5 B4at A H Iai* Iaye*dra Pari>4 R R G Me*o* P G Nil,,o* Niti* Set4 Ra6i1e Sa4aria S4e>4ar Arora M S Hri,4*a,?ami 3 Ra6a* " eloitte #a,>i*, 3 Sell, Geeye, 3 Co. Automobile,-Tru->,G(-1

A8ditors -ost A8ditors

"8siness O&eration

% % % <

"ack>ro8nd
T4e ori2i* o/ A,4o> (eyla*d) a #i*du6a 2rou5 -om5a*y -a* be tra-ed to t4e ur2e /or ,el/-relia*-e) /elt by i*de5e*de*t I*dia. Pa*dit Ia?a4arlal Ne4ru) I*diaD, /ir,t Prime Mi*i,ter

5er,uaded Ra24u*a*da* Sara*) a* i*du,triali,t) to e*ter automoti1e ma*u/a-ture. I* ;A=B) A,4o> Motor, ?a, ,et u5 i* ?4at ?a, t4e* Madra,) /or t4e a,,embly o/ Au,ti* Car,. T4e Com5a*yD, de,ti*y a*d *ame -4a*2ed ,oo* ?it4 eCuity 5ar

A:AR#S?A-%IEVE!ENTS

I* t4e 6our*ey to?ard, 2lobal ,ta*dard, o/ Cuality) A,4o> (eyla*d rea-4ed a ma6or mile,to*e i* ;AA< ?4e* it be-ame t4e /ir,t i* I*diaD, automobile 4i,tory to ?i* t4e ISO A::9 -erti/i-atio*.

T4e more -om5re4e*,i1e ISO A::; -erti/i-atio* -ame i* ;AA=) JS A::: i* ;AAB a*d ISO ;=::; -erti/i-atio* /or all 1e4i-le ma*u/a-turi*2 u*it, i* 9::9.

It 4a, al,o be-ome t4e /ir,t I*dia* auto -om5a*y to re-ei1e t4e late,t ISOGTS ;6A=A Cor5orate Certi/i-atio* (i* Iuly 9::6 ?4i-4 i, ,5e-i/i- to t4e auto i*du,try.

A,4o> (eyla*d bu,e, -arry 6: millio* 5a,,e*2er, a day) more 5eo5le t4a* t4e e*tire I*dia* rail *et?or>

Revival of Ashok Leyland

Ashok Leyland Ltd re5orted a ?ea> 5er/orma*-e /or t4e Se5tember Cuarter. Sale, /ell 9<F a*d t4e -om5a*y 5lu*2ed i*to a lo,, a, 4i24 di,-ou*t, a*d ra? material -o,t, 4it mar2i*,.

Co*,ideri*2 t4e ,4ar5 /all i* 1olume,) t4e lo,,e, did *ot -ome a, a ,ur5ri,e. +4at ?a, a ,ur5ri,e t4ou24 ?a, t4e ,4ar5 ri,e i* debt a*d /i*a*-e -o,t,. I* Iu*e) t4e -om5a*y 4ad ,aid it ?a, 5la**i*2 to lo?er debt by R,.5:: -rore by redu-i*2 ?or>i*2 -a5ital, loa*, by t4e e*d o/ t4e -urre*t /i,-al year. T4i, led to t4e /o*d belie/ t4at /i*a*-e -o,t, ?ould ed2e do?*. Co*trary to t4e,e 4o5e,) total borro?i*2, 6um5ed <AF to R,.=)BA= -rore) leadi*2 to a 9:F ri,e i* /i*a*-e -o,t,. A--ordi*2 to No58ra Re,ear-4) ?or>i*2 -a5ital i*-rea,ed by R,.<B: -rore i* t4e /ir,t 4al/ o/ t4e -urre*t /i,-al year. T4e ,4ar5 ri,e i* borro?i*2, a*d /i*a*-e -o,t, u*,ettled a*aly,t,. But at ;.< time,) t4e debt to eCuity ratio i, ma*a2eable. T4e -om5a*y i, loo>i*2 to re,tri-t -a5ital e@5e*diture) redu-e ?or>i*2 -a5ital a*d ,ell more *o*--ore a,,et, i* t4e *e@t /e? mo*t4,. I* a -o*/ere*-e -all ?it4 a*aly,t,) t4e ma*a2eme*t ,aid it i, aimi*2 to rai,e R,.E::-;)::: -rore a*d ?ill u,e t4e amou*t to re5ly debt. Still) t4e -omme*t, did little to ,oot4e i*1e,tor,. T4e ,to-> 5lu*2ed 5F o* T4ur,day. T4e ?orry i, t4e /alli*2 i*tere,t -o1era2e ratio. $rom a -om/ortable <.5 i* t4e /ir,t 4al/ o/ t4e la,t /i*a*-ial year) t4e ratio 4a, /alle* to :.65 i* -urre*t year. T4at ,u22e,t, t4e -om5a*y8, o5erati*2 -a,4 /lo?, are i*,u//i-ie*t to ,er1i-e t4e /i*a*-e -o,t,. T4e outloo> /or t4e -ore bu,i*e,,) mea*?4ile) -o*ti*ue, to be dim. Sale, are ,lu22i,4. To ?oo -u,tomer,) ma*u/a-turer, are ,te55i*2 u5 di,-ou*t,. $rom a* a1era2e o/ R,.;.65 la>4 5er u*it i* t4e la,t Cuarter) di,-ou*t, 4a1e ri,e* to R,.;.E5 la>4 5er u*it *o?. #i24 di,-ou*t, -a* ?ei24 o* reali0atio*,. +it4 ra? material -o,t, i*-4i*2 u5 (e,5e-ially ,teel ) a*aly,t, /ear t4at mar2i*, a*d o5erati*2 5ro/it, ?ill -o*ti*ue to be u*der 5re,,ure /or t4e re,t o/ t4e /i,-al year. T4e,e -o*-er*, are leadi*2 to redu-tio* i* ear*i*2, e,timate. +it4 ,ale, ,4o?i*2 *o ,i2*, o/ re1i1al) ,ome bro>i*2 /irm, li>e I"BI Ca5ital Mar>et Ser1i-e, (td 4a1e -ut t4eir 1olume a*d mar2i* e,timate, /or t4e *e@t /i,-al year a, ?ell. O1erall) ?it4 t4e outloo> /or t4e -ore bu,i*e,, *ot e*-oura2i*2) t4e be,t t4i*2 t4e ma*a2eme*t -a* do at t4i, ,ta2e i, to -o*,er1e ear*i*2, by redu-i*2 debt) ?4i-4 i, eati*2 i*to o5erati*2 5ro/it,.

POLI-IES AN# O"@E-TIVES O AS%O0 LEYLAN#<

4UALITY POLI-Y<

A,4o> (eyla*d i, -ommitted to a-4ie1e -u,tomer ,ati,/a-tio*) by a*ti-i5ati*2 a*d deli1eri*2 ,u5erior 1alue to t4e -u,tomer, i* relatio* to t4eir o?* bu,i*e,,) t4rou24 t4e 5rodu-t a*d ,er1i-e, o//ered by t4e -om5a*y a*d -om5ly ?it4 ,tatutory reCuireme*t. To?ard, t4i,) t4e Cuality 5oli-y o/ A,4o> (eyla*d i, to ma>e -o*ti*ual im5ro1eme*t i* t4e 5ro-e,, t4at -o*,titute, t4e Cuality ma*a2eme*t ,y,tem) to ma>e t4em more robu,t a*d to e*4a*-e t4eir e//e-ti1e*e,, a*d e//i-ie*-y i* a-4ie1i*2 ,tated ob6e-ti1e, leadi*2 to%
Su5erior 5rodu-t ma*u/a-tured a, al,o ,er1i-e o//ered by t4e -om5a*y. Ma@ u,e o/ em5loyee 5ote*tial to -o*tribute to Cuality a*d e*1iro*me*t by 5ro2re,,i1e

u5 2radatio* o/ t4eir >*o?led2e a*d ,>ill, a, a55ro5riate to t4eir /u*-tio*,.

Seamle,, i*1ol1eme*t /rom 1e*dor, a*d dealer, i* t4e mi,,io* o/ t4e -om5a*y to

addre,, -u,tomer, -4a*2i*2 *eed, a*d 5rote-tio* o/ t4e e*1iro*me*t.

ENVIRON!ENT POLI-Y<
+e at A,4o> (eyla*d -ommitted 5er,o*al e*1iro*me*t mea,ure,.
+e /ollo? all le2al rea,o*,. Ado5t 5ollutio* 5re1e*t te-4*olo2y i* de,i2* a*d ma*u/a-turi*2 5ro6e-t,. Co*,er1e all re,our-e, ,u-4 a, 5o?er) ?ater) oil) 2a,) -om5re,,ed air et-.. a*d

o5timi,e t4eir u,a2e t4rou24 ,-ie*ti/i- met4od,.

Pro1ide -lea* ?or>i*2 e*1iro*me*t to em5loyee,. Set a*d re1ie? ob6e-ti1e, a*d tar2et, /or -o*ti*ually im5ro1i*2 e*1iro*me*t.

VALUES<
-USTO!ERS<
+e 1alue o/ -u,tomer, a*d ?ill -o*,ta*tly e*dea1our to /ul/il t4eir *eed, by 5roa-ti1ely o//eri*2 t4em 5rodu-t, a*d ,er1i-e a55ro5riate to t4eir di1er,e a55li-atio*.

E!PLOYEE<

+e -o*,ider our em5loyee a, our mo,t 1aluable a,,et a*d are -ommitted to 5ro1ide /ull e*-oura2eme*t a*d ,u55ort to t4em to e*4a*-e t4eir 5ote*tial a*d -o*tributio* to -om5a*y8, bu,i*e,,.

VEN#ORS<
Our 1e*dor, are our 1alued 5art*er, i* our bu,i*e,, de1elo5me*t a*d ?e ?ill ?or> ?it4 t4em i* a ,5irit o/ mutual -o-o5eratio* to meet our bu,i*e,, ob6e-ti1e,.

#ISTRI"UTORS<
Our di,tributor, are t4e 1ital bet?ee* t4e -om5a*y a*d t4e -u,tomer, a*d ?e are -ommitted to ad1i-e a*d ,u55ort our di,tributor, to -o*ti*uou,ly u52rade t4eir i*/ra,tru-ture) ,>ill, a*d -a5ability to ,er1e our -u,tomer, better.

S%ARE%OL#ERS<
+e 1alue t4e tru,t re5o,ed i* u, by our ,4are4older, a*d ,tri1e u*,ti*ti*2ly to e*,ure a /air a*d rea,o*able retur* o* t4eir i*1e,tme*t.

SO-IETY<
+e are -ommitted to add to t4e ?ealt4 a*d ?ell-bei*2 o/ our ,o-iety by e*4a*-i*2 t4e Cuality o/ li/e a*d -o*tributi*2 to t4i, e-o*omi- de1elo5me*t ?4ile mai*tai*i*2 t4e 4i24e,t le1el o/ e*1iro*me*t a*d ,a/ety ,ta*dard,.

T%E IVE AS%O0 LEYLAN# -ORPORATE VALUES ARE<

I*ter*atio*al S5eedy 'alue -reator I**o1ati1e Et4i-al

%ISTORY<
T4e ori2i* o/ A,4o> (eyla*d -a* be tra-ed to t4e ur2e /or ,el/-relia*-e) /elt by i*de5e*de*t I*dia. Pa*dit Ia?a4arlal Ne4ru) I*diaD, /ir,t Prime Mi*i,ter 5er,uaded Mr. Ra24u*a*da* Sara*) a* i*du,triali,t) to e*ter automoti1e ma*u/a-ture. I* ;A=B) A,4o> Motor, ?a, ,et u5 i* ?4at ?a, t4e* Madra,) /or t4e a,,embly o/ Au,ti* Car,. T4e Com5a*yD, de,ti*y a*d *ame -4a*2ed ,oo* ?it4 eCuity 5arti-i5atio* by Briti,4 (eyla*d a*d A,4o> (eyla*d -omme*-ed ma*u/a-ture o/ -ommer-ial 1e4i-le, i* ;A55.

Si*-e t4e* A,4o> (eyla*d 4a, bee* a ma6or 5re,e*-e i* I*diaD, -ommer-ial 1e4i-le i*du,try ?it4 a traditio* o/ te-4*olo2i-al leader,4i5) a-4ie1ed t4rou24 tie-u5, ?it4 i*ter*atio*al te-4*olo2y leader, a*d t4rou24 1i2orou, i*-4ou,e R3". A--e,, to i*ter*atio*al te-4*olo2y e*abled t4e Com5a*y to ,et a traditio* to be /ir,t ?it4 te-4*olo2y. Be it /ull air bra>e,) 5o?er ,teeri*2 or rear e*2i*e bu,,e,) A,4o> (eyla*d 5io*eered all t4e,e -o*-e5t,. Re,5o*di*2 to t4e o5erati*2 -o*ditio*, a*d 5ra-ti-e, i* t4e -ou*try) t4e Com5a*y made it, 1e4i-le, ,tro*2) o1er-e*2i*eeri*2 t4em ?it4 e@tra metallimu,-le,. K"e,i2*i*2 durable 5rodu-t, t4at ma>e e-o*omi- ,e*,e to t4e -o*,umer) u,i*2 a55ro5riate te-4*olo2yL) be-ame t4e de,i2* 54ilo,o54y o/ t4e Com5a*y) ?4i-4 i* tur* 4a, moulded -o*,umer attitude, a*d t4e bra*d 5er,o*ality.

A,4o> (eyla*d 1e4i-le, 4a1e built a re5utatio* /or reliability a*d ru22ed*e,,. T4e 5) ::)::: 1e4i-le, ?e 4a1e 5ut o* t4e road, 4a1e -o*,iderably ea,ed t4e additio*al 5re,,ure 5la-ed o* road tra*,5ortatio* i* i*de5e*de*t I*dia. I* t4e 5o5ulou, I*dia* metro,) /our out o/ t4e /i1e State Tra*,5ort !*derta>i*2 (ST! bu,e, -ome /rom A,4o> (eyla*d. Some o/ t4em li>e t4e double-de->er a*d 1e,tibule bu,e, are

u*iCue model, /rom A,4o> (eyla*d) tailor-made /or 4i24-de*,ity route,. I* ;ABE) t4e o1er,ea, 4oldi*2 by (a*d Ro1er (eyla*d I*ter*atio*al #oldi*2, (imited ((R(I# ?a, ta>e* o1er by a 6oi*t 1e*ture bet?ee* t4e #i*du6a Grou5) t4e No*-Re,ide*t I*dia* tra*,*atio*al 2rou5 a*d I'ECO. (Si*-e Iuly 9::6) t4e #i*du6a Grou5 i, ;::F 4older o/(R(I# . T4e blue5ri*t 5re5ared /or t4e /uture re/le-ted t4e 2lobal ambitio*, o/ t4e -om5a*y) -a5tured i* /our ?ord,% Global Sta*dard,) Global Mar>et,. T4i, ?a, at a time ?4e* liberali,atio* a*d 2lobali,atio* ?ere *ot yet i* t4e air. A,4o> (eyla*d embar>ed o* a ma6or 5rodu-t a*d 5ro-e,, u5 2radatio* to mat-4 ?orld--la,, ,ta*dard, o/ te-4*olo2y. I* t4e 6our*ey to?ard, 2lobal ,ta*dard, o/ Cuality) A,4o> (eyla*d rea-4ed a ma6or mile,to*e i* ;AA< ?4e* it be-ame t4e /ir,t i* I*diaD, automobile 4i,tory to ?i* t4e ISO A::9 -erti/i-atio*. T4e more -om5re4e*,i1e ISO A::; -erti/i-atio* -ame i* ;AA=) JS A::: i* ;AAB a*d ISO ;=::; -erti/i-atio* /or all 1e4i-le ma*u/a-turi*2 u*it, i* 9::9. It 4a, al,o be-ome t4e /ir,t I*dia* auto -om5a*y to re-ei1e t4e late,t ISOGTS ;6A=A Cor5orate Certi/i-atio* (i* Iuly 9::6 ?4i-4 i, ,5e-i/i- to t4e auto i*du,try. T4i, i, 5art o/ a ,erie, o/ arti-le, 5ee>i*2 i*to -lea* -ar i*du,trie, a*d -ar ma*u/a-turer, o/ C4i*a) I*dia) Sout4 Horea a*d Germa*y. Amo*2 ma*y ot4er 2oal,) A,4o> (eyla*d aim, to e@5a*d it, o5eratio*, to 5e*etrate i*to o1er,ea, mar>et,. I*-luded i* t4e -om5a*y8, 5la*, i, to a-Cuire ,maller -ar ma*u/a-turer, i* C4i*a a*d i* ot4er de1elo5i*2 -ou*trie,. I* O-tober 9::6) A,4o> (eyla*d bou24t a ma6ority ,ta>e i* t4e C0e-4 ba,ed- A1ia. Called A1ia A,4o> (eyla*d Motor, ,. r. o.) t4i, ?ill 2i1e A,4o> (eyla*d a -4a**el i*to t4e -om5etiti1e Euro5ea* mar>et. A--ordi*2 to t4e -om5a*y) i* 9::B t4e 6oi*t 1e*ture ,old 5;B (C', i* Euro5e de,5ite tou24 e-o*omi- -o*ditio*,. $urt4ermore) t4e -om5a*y ?ill e@5a*d it, 5rodu-t o//er, i*to -o*,tru-tio* eCui5me*t) /ollo?i*2 a 6oi*t 1e*ture ?it4 Io4* "eere. Ne?ly /ormed i* Iu*e 9::A) t4e Io4* "eere 5art*er,4i5 i, a 5:G5: ,5lit bet?ee* t4e -om5a*ie,. T4e -om5a*y ,ay, *e2otiatio* i, 5ro2re,,i*2 o* la*d a-Cui,itio*) a*d t4e 5rodu-tio* 5la*, are i* 5la-e. T4e 1e*ture i, ,-4eduled to ,tart rolli*2 out ?4eel loader, a*d ba->4oe loader, i* O-tober 9:;:. A,ide /rom t4e /ull e@5a*,io* 5la**ed /or t4e -om5a*y) A,4o> (eyla*d i, al,o 5ayi*2 -lo,e atte*tio* to t4e e*1iro*me*t. I* /a-t) t4ey are

o*e o/ t4e -om5a*ie, ,4o?i*2 t4e ,tro*2e,t -ommitme*t to e*1iro*me*tal 5rote-tio*) utili0i*2 e-o-/rie*dly 5ro-e,,e, i* t4eir 1ariou, 5la*t,. E1e* a, t4ey t4ru,t i*to di//ere*t dire-tio*,) A,4o> (eyla*d mai*tai*, a* R3" 2rou5 t4at aim, to u*-o1er ?ay, to ma>e t4eir 1e4i-le, more /uel e//i-ie*t a*d redu-e emi,,io*,. I* /a-t) e1e* be/ore la?, ?ere 5la-ed o* -ar emi,,io*,) A,4o> (eyla*d ?a, already 5rodu-i*2 lo?-emi,,io* 1e4i-le,. Ba-> i* ;AAE) t4ey 4a1e already relea,ed bu,e, ?it4 Cuiet e*2i*e, a*d lo? 5olluta*t emi,,io* ba,ed o* t4e CNG te-4*olo2y. I* 9::9 it de1elo5ed t4e /ir,t 4ybrid ele-tri- 1e4i-le. A,4o> (eyla*d 4a, al,o lau*-4ed a mobile emi,,io* -li*i- t4at o5erate, o* 4i24?ay, a*d at e*try 5oi*t, to Ne? "el4i. T4e -li*i- -4e->, 1e4i-le, /or emi,,io* le1el,) re-omme*d, remedie, a*d o//er, ti5, o* mai*te*a*-e a*d -are. T4i, ?or> ?ill 4el5 2e*erate 1aluable data a*d 2ar*er i*,i24t t4at ?ill 2uide /urt4er de1elo5me*t. +4e* it -ome, to t4e de1elo5me*t o/ e*1iro*me*tally /rie*dly te-4*olo2ie,) A,4o> (eyla*d 4a, de1elo5ed #yt4a*e e*2i*e,. I* a,,o-iatio* ?it4 t4e Au,tralia* -om5a*y E"EN ENERG.) A,4o> (eyla*d ,u--e,,/ully de1elo5ed a 6--yli*der) 6-liter A9 >+ BS-= e*2i*e ?4i-4 u,e, #yt4a*e (#-CNG) ?4i-4 i, a ble*d o/ *atural 2a, a*d arou*d 9:F o/ 4ydro2e*. #ydro2e* 4el5, im5ro1e t4e e//i-ie*-y o/ t4e e*2i*e but t4e CNG a,5e-t ma>e, ,ure t4at emi,,io*, are at a -o*trolled le1el. A =--yli*der =-litre 6< H+ e*2i*e i, al,o bei*2 de1elo5ed /or #-CNG ble*d i* a 6oi*t R3" 5ro2ram ?it4 MNRE (Mi*i,try o/ Ne? a*d Re*e?able E*er2y a*d I*dia* Oil Cor5oratio*.

T4e #-CNG -o*-e5t i, *o? i* /ull ,?i*2) ?it4 more t4a* 5)5:: o/ t4e te-4*olo2y8, 1e4i-le, ru**i*2 arou*d "el4i. T4e -om5a*y i, al,o already di,-u,,i*2 t4e ?ide-,-ale u,e o/ #yt4a*e e*2i*e, ?it4 t4e I*dia* 2o1er*me*t. #yt4a*e e*2i*e, may be e@5e-ted i* t4e *ear /uture) but t4e,e may *ot be brou24t to t4e !*ited State, a, yet. A,4o> (eyla*d8, 5art*er,4i5 ?it4 Ni,,a* i, al,o /o-u,i*2 o* 1e4i-le) 5o?er trai*) a*d te-4*olo2y de1elo5me*t li,ted u*der t4ree 6oi*t 1e*ture,. +it4 im5re,,i1e i*1e,tme*t) t4e 6oi*t 1e*ture, ?ill /o-u, o* 5rodu-i*2 tru->, ?it4 die,el e*2i*e, t4at meet Euro < a*d Euro = emi,,io* ,ta*dard,. I* t4e -omi*2 year,) A,4o> (eyla*d al,o 4a, ,ome 4ybrid tru->, a*d bu,e, i* ,tore /or it, mar>et. T4e bu,e, a*d tru->, are ,et to /eature a *e? ele-tro*i- ,4i/t-by-?ire tra*,mi,,io*

te-4*olo2y a, ?ell a, ele-tro*i---o*trolled e*2i*e ma*a2eme*t /or 2reater /uel e//i-ie*-y. A,4o> (eyla*d /o-u,e, o* im5ro1i*2 /uel e//i-ie*-y ?it4out a//e-ti*2 automoti1e 5o?er) a*d

t4e 1e4i-le, ?ill 4a1e a 5F im5ro1eme*t o* /uel e//i-ie*-y. A,4o> (eyla*d i, al,o de1elo5i*2 ele-tri- batterie, a*d bio-/uel mode,. A,4o> (eyla*d (td8, Mar-4 Cuarter re,ult, ?ere e@5e-ted to be im5re,,i1e) a, it, mo*t4ly 1e4i-le out5ut re5ort, 4ad i*di-ated a ;<BF 6um5 i* 1olume,. But ?4at im5re,,ed ?a, it, *et 5ro/it 2ro?t4 o/ <;EF) to R,99< -rore) o1er t4e year-a2o 5eriod) e1e* a, ,ale, ro,e by ;<AF. A,4o> (eyla*d8, o5erati*2 5ro/it mar2i* ro,e to ;<F -om5ared ?it4 ;:.5F. #i24er 1olume 2ro?t4) a better 5rodu-t mi@ due to 4i24er ,ale, o/ multi-a@le 1e4i-le, a*d tra-tor trailer,) a*d -o,t redu-tio* ?ere >ey rea,o*, /or mar2i* e@5a*,io*. it, e,timate /or 1olume 2ro?t4 i* 9:;; i, -o*,er1ati1e) at ;5F -om5ared ?it4 o1er <:F i* $.9:;:. Arou*d ;)9:: bu,e, u*der t4e Ia?a4arlal Ne4ru Natio*al !rba* Re*e?al Mi,,io* ,-4eme are yet to be deli1ered o/ t4e 5):AB ordered. Be,ide,) it 4a, order, o* 4a*d /rom ,tate tra*,5ort u*derta>i*2, /or a*ot4er 9)::: bu,e,. T4e /irm i, i*1e,ti*2 to i*-rea,e it, -a5a-ity) ?it4 R,;)9:: -rore 5ro5o,ed /or e@5a*,io* 5la*, o1er t4e *e@t t?o year,M mai*ly to i*-rea,e out5ut o/ e*2i*e, a*d *e? 2e*eratio* -ab,. Be,ide,) it 5la*, to i*1e,t R,B:: -rore i* 6oi*t 1e*ture,. A*aly,t, belie1e t4at it, !ttara>4a*d 5la*t i, e@5e-ted to deli1er 99):::-95)::: 1e4i-le, i* /i,-al 9:;;) i* it, /ir,t /ull year o/ o5eratio*. T4e -om5a*y 4a, al,o ,teadily 2ai*ed mar>et ,4are) /rom 9;-99F i* t4e /ir,t Cuarter o/ 9:;: to 9B-9AF i* t4e /ourt4 Cuarter. O*e -o*-er* i, t4at it i, *ot yet a ,tro*2 5layer i* t4e ea,ter* mar>et. Be,ide,) t4e ,out4er* mar>et) traditio*ally it, ,tro*24old) 4a, 2ro?* by o*ly ;5F i* 1olume term, i* 9:;:. T4e re,t o/ I*dia (mai*ly *ort4 a*d ?e,t 2re? by =:F duri*2 t4e year.

!ANU A-TURIN; PLANTS

A,4o> (eyla*d 4a, ,e1e* ma*u/a-turi*2 5la*t, - t4e mot4er 5la*t at E**ore *ear C4e**ai) t4ree 5la*t, at #o,ur (-alled #o,ur I a*d #o,ur II) alo*2 ?it4 a Pre,, ,4o5 ) t4e a,,embly 5la*t, at Al?ar) B4a*dara a*d ,tate-o/-t4e-art /a-ility at Pa*t*a2ar. T4e total -o1ered

,5a-e at t4e,e seven &lants e6ceeds AB(.((( s7 5 a*d to2et4er em5loy, o1er ;;)5:: 5er,o**el.

ENNORE
S5read o1er ;<5 a-re,) A,4o> (eyla*d E**ore i, a 4i24ly i*te2rated Mot4er Pla*t a--ou*ti*2 /or o1er =:F A(( 5rodu-tio*. T4e 5la*t ma*u/a-ture, a ?ide ra*2e o/ 1e4i-le, a*d 4ou,e 5rodu-tio* /a-ilitie, /or im5orta*t a22re2ate, ,u-4 a, E*2i*e,) Gear Bo@) A@le, a*d ot4er >ey i*-4ou,e -om5o*e*t,.

%OSUR< UNIT )
E,tabli,4ed i* ;AB:) #o,ur-I i, t4e e*2i*e-ma*u/a-turi*2 -e*ter ?it4i* t4e A,4o> (eyla*d 5rodu-tio* ,y,tem. A5art /rom 5rodu-i*2 1ariou, ty5e, o/ die,el e*2i*e, (i*-ludi*2 t4e e*2i*e, ma*u/a-tured u*der li-e*,e /rom #i*o o/ Ia5a* a*d CNG e*2i*e,) t4e 5la*t al,o ma*u/a-ture, a*d a,,emble, 4ea1y duty a*d ,5e-ial 1e4i-le,) A@le,) AGB,) Mari*e Gear Bo@)et-. T4e /a-ility i, ,5read o1er ;:< a-re, a*d i, i**o1ati1ely laid out) o5timi,i*2 t4e u,e o/ all re,our-e,.

%OSUR< UNIT '

A,4o> (eyla*d e,tabli,4ed t4i, ,tate-o/-t4e-art 5rodu-tio* /a-ility i* ;AA= at #o,ur. S5read o1er 9<6 a-re,) #o,ur II 4ou,e, /i*i,4i*2 a*d a,,embly /a-ilitie, i*-ludi*2 ,o54i,ti-ated 5ai*ti*2 /a-ilitie,. T4e -om5le@ al,o 4ou,e, o*e o/ t4e lar2e,t 5re,, /a-ilitie, i* I*dia /or 5re,,i*2 /rame ,ide member,. (aid out ?it4 a* eye /or t4e /uture) #o,ur II 4a, ?o* a--laim /rom ,e1eral automoti1e e@5ert, ?4o 4a1e 1i,ited t4e /a-ility.

%OSUR< UNIT 'A

A,4o> (eyla*d8, bra*d *e? Cab Pa*el Pre,, S4o5 i, a* im5o,i*2 additio* to t4e i*du,trial ,>yli*e o/ #o,ur. At B:: m abo1e ,ea le1el) it i, al,o t4e talle,t i* t4e #o,ur i*du,trial belt. T4i, ,tate-o/-t4e-art /a-ility i, 4ou,ed i* a AA-a-re e@5a*,e ?it4 a built u5 area o/ o1er ;5):::

,C.m. T4e S4o5 i, eCui55ed to ,tam5 ,ele-t 5a*el, /or Car2o -ab) G-=5 a*d C-=5 $ES - totally) 55 5a*el, a*d t4eir 1aria*t,. Ri24t *o? it 4ou,e, ei24t 5re,,e, a*d 4a, t4e 5ro1i,io* to a--ommodate /our more. T4e 1er,atility o/ t4e 5re,,e, -a* be utili,ed /or ma>i*2 5a*el, o/ -om5le@ ,4a5e, a*d 5ro/ile, ?it4 a55ro5riate tooli*2 a*d die,. I* additio* to -ateri*2 to our 5re,e*t *eed,) t4e Pre,, S4o5 -a* ta>e u5 additio*al 5a*el, o/ *e? G -urre*t model,. Ri24t at t4e de,i2* ,ta2e) a rai*?ater 4ar1e,ti*2 /a-ility ?a, i*te2rated i*to t4e S4o5. A 6:):::-,Cm la?* a*d t4e 9)5:: ,a5li*2, 5la*ted re-e*tly i* t4e 5remi,e, ?ill 2i1e t4e S4o5 a -ool) 2ree* -o1er. Built ?it4 a* i*1e,tme*t o/ R, ;<5: millio*) t4e S4o5 i, de,i2*ed a*d de1elo5ed to be a ,tate-o/-t4e-art /a-ility. T4e 9;:m lo*2 Pre,, S4o5 -o*,i,t, o/ t?o bay, ?it4 a <6m ,5a* i* ea-4 bay. T4e 9=m 4i24 Pre,, bay 4a, a* u*der2rou*d tu**el) E.;m dee5 a*d A:m lo*2) to 4a*dle t4e e*d bit, 2e*erated duri*2 t4e 5ro-e,, o/ 5a*el 5re,,i*2. T4e ot4er bay i, ;Em 4i24

AL:AR<
E,tabli,4ed i* ;AB9) t4e Al?ar !*it i* Ra6a,t4a* i, a* a,,embly 5la*t /or a ?ide ra*2e o/ 1e4i-le, ?it4 a* em54a,i, o* 5a,,e*2er -4a,,i,) i*-ludi*2 CNG bu,e,) ,ituated -lo,e to t4e *ort4er* mar>et.

PANTNA;AR<
Set o1er ;A: ,-e*i- a-re,) t4e Pa*t*a2ar 5la*t o/ A,4o> (eyla*d i, al,o it, lar2e,t a*d o*e o/ t4e mo,t i*te2rated ma*u/a-turi*2 /a-ilitie, i* I*dia* -ommer-ial 1e4i-le i*du,try. O* 9::)::: ,C.m, o/ built u5 area) it 4ou,e, be,t i* -la,, i*du,trial ar-4ite-ture -ombi*ed ?it4 t4e late,t ma*u/a-turi*2 te-4*olo2ie, t4at i, al,o e-olo2y ,e*,iti1e a, re/le-ted i* t4e ,ele-tio* o/ ma-4i*ery a*d 5ro-e,,e,. #i24ly e*er2y e//i-ie*t) t4e 5la*t i, de,i2*ed to be remar>ably o5erator /rie*dly. T4e ,4o5 /loor, re-ei1e t4e ma@imum *atural li24t a*d 1e*tilatio* ?4ile t4e i*,ulated 4i24 roo/ redu-e, t4e i*,ide tem5erature by u5 to BoC i* t4e ,ummer mo*t4,

"%AN#ARA<
A,4o> (eyla*dD, B4a*dara !*it 4ou,e, ma*u/a-turi*2 a*d a,,embly /a-ilitie, /or ,o54i,ti-ated ,y*-4rome,4 tra*,mi,,io* a*d al,o 4a, /a-ilitie, /or a,,embly o/ 1e4i-le,.

"e,i2*ed o* lea* ma*u/a-ture 5ri*-i5le,) 5ro-e,, -o*trol /or 4i24 Cuality o/ out5ut a*d /le@ibility to ma*a2e 1ariety ?it4 Cui-> -4a*2eo1er, are built i*to t4e ma-4i*e a*d 5ro-e,, ,ele-tio*. T4e /a-tory boa,t, o/ late,t 2e*eratio* eCui5me*t ,our-ed /rom 2lobal leader, i* Ia5a*) !SA) Euro5e a*d I*dia. T4e /a-ilitie, 4a1e bee* ,o de,i2*ed a, to a--ommodate /urt4er e@5a*,io* i* term, o/ -a5a-ity a*d /uture model,. At /ull -a5a-ity utili0atio*) E5)::: 1e4i-le, ?ill roll out o/ t4e Pa*t*a2ar 5la*t.

S:OT ANALYSIS

Stren>th of the co5&any

1. 2.

Good Trai*i*2 Sy,tem. Good Or2a*i,atio*al Climate.

<. #i24 Mar>et S4are =. S>illed Em5loyee, 5. Stro*2 $u*-tio*al Stru-ture 6. Sta*dard Juality Produ-t

:eakness of the co5&any

;. (o? mar2i* 9. #i24 5ri-e <. Sale, re5re,e*tati1e, are le,, =. T4ere i, *o 5ro5er me-4a*i,m to 4a*dle t4e 2rie1a*-e o/ t4e -u,tomer,

O&&ort8nities for the co5&any

;. "ue to liberali0atio*) dema*d /or 4ea1y 1e4i-le 4a1e ,tee5ed u5 all o1er t4e

2lobe.
9. Natio*al mar>et t4rou24 2ood ad1erti,eme*t. <. Com5a*y 5ro1ide, better -redit /a-ility to dealer,. =. Com5a*y i*trodu-e, 5romotio*al 5ro2ramme,

Threats faced =y the co5&any

;. #i24 -om5etitio* 9. (iberal -redit 5oli-y o/ ot4er bra*d <. Promotio*al 5ro2ramme, o/ ot4er bra*d =. Com5li-ated *atio*al mar>et 5. Good re5la-eme*t /a-ility i/ ot4er bra*d,.

"i=lio>ra&hy

4tt5%GG???.a,4o>leyla*d.-om 4tt5%GGe*.?i>i5edia.or2G?i>iGA,4o>N(eyla*d 4tt5%GG???.i*diai*/oli*e.-omGMar>et,GCom5a*yGNe?,GCom5a*y-Ne?,GA,4o>-

(eyla*d-(td

4tt5%GGi*/o.,4i*e.-omG-om5a*yGA,4o>-(eyla*d-(imited