Google strives to be the leader in technology-based solutions for consumer and business problems. 'Targeting competition; specifically trying to compete against google' 'weaknesses' include Lack of independence on board of directors.
Google strives to be the leader in technology-based solutions for consumer and business problems. 'Targeting competition; specifically trying to compete against google' 'weaknesses' include Lack of independence on board of directors.
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Google strives to be the leader in technology-based solutions for consumer and business problems. 'Targeting competition; specifically trying to compete against google' 'weaknesses' include Lack of independence on board of directors.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
Vision Statement Google strives to be the leader in technology-based solutions for consumer and business problems. 2. Mission Statement
a. We will provide affordable and user friendly services.
b. We aim to provide alternative business solutions for individuals and all types of organizations. c. We aim to have the globe at your finger tips through innovative technologies by 2015. d. Maintaining market leadership by providing employees an environment to excel and enhance corporate profitability and financial stability.
External Factor Evaluation [EFE] Matrix
Key External Factors Weight Rating Weighted Score Opportunities 1. Rise in computer literacy in third world countries and global trend in new markets is an opportunity 0.15 3 0.45 2. Global trend in telecommuting and at-home- business 0.07 4 0.28 3. Mobile, telephony, video convergence 0.05 3 0.15 4. Development and expansion of wireless technology 0.07 3 0.21 5. Continue to maintain dominance in ICT development; be a leader for new technological advancements 0.15 3 0.45 Sub - Total 0.49 1.54 Threats 1. Targeting competition; specifically trying to compete against google 0.15 4 0.6 2. ‘Click’ fraud 0.05 3 0.15 3. Government regulations restricting various operations processes; privacy and censorship 0.1 2 0.2 4. Security; virus OR technological sabotage 0.11 3 0.33 5. Adaptation to new technology 0.1 2 0.2 Sub - Total 0.51 1.48 Total 1.00 3.02 Internal Factors Evaluation Key Internal Factors Weight Rating Weighted Score Strengths 1. Strong brand recognition and recall 0.10 3 0.30
2. Brand equity (Ranked #1 among online brands by 0.07 3 0.21
EquiTrend)
3. Talented employee base 0.05 3 0.15
4. Access to Google available to anyone with Internet 0.10 4 0.40
access
5. Good cash reserves ($426,900,000) 0.03 2 0.06
6. Strong revenues (117 percent over previous year 0.06 3 0.18