Project Report (PTV)

Subject: Management Submitted to: Madam Amina Ihsan Submitted by:

Bilal Naseer Saddam Rafay Waqas Khalid Misbah Jameel

Dated: 03/05/2012
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DEDICATED
To Our Sweet Parents, Family & Honorable Teacher Madam Amina Ihsan Who Encouraged & Supported Us In This Project

ACKNOWLEDGEMENT F

irst of all, we are thankful to Almighty Allah, who has given us the strength and

determination to carry out this research. We would like to express our sincere gratitude to Madam Amina Ihsan our teacher, for his valuable guidance, constructive comments and continuous encouragement throughout the research. Special thanks are also extended to Mr. Zafar Iqbal Bangash (GM, PTV), Mr. Ghufaran

Ahmed(Controller Revenue , PTV), Mr. Raja Shariq Naz (Asstt.Controller Revenue, PTV),
and Mr. Nasir Ahmed (Ex Controller Revenue, PTV), for their assistance in data collection. Also thanks to all of our group members Mr. Bilal Naseer, Mr. Waqas Khalid, Mr. Saddam

Rafay, and Miss Misbah Jameel. We all put our efforts together in the form of an excellent group
with coordination and high spirits.

TABLE OF CONTENTS
Executive Summary. page # 7 COMPANY DESCRIPTION page # 7 15 Introduction..
History. M.D. Statement. Hierarchal Structure of PTV. Vision and Mission statement. PTV Today Operational areas. Main Departments..

Corporate Profile
Nature of Business Types of Product Market Share of PTV.. BCG Matrix Competitor..

page # 15 18

Planning and Goals.

Objective Planning..

Page # 18 19

Controlling.. Leading.. Social Responsibility.

The Role of PTV

page # 20 page # 21 Page # 22 - 23

Performance and Achievementspage # 23 Analysis page # 24 - 28

SWOT Analysis.. PEST Analysis Problems

Recommendations.. Conclusion Appendix..............

page # 28 page # 29 page # 30-32

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EXECUTIVE SUMMARY
In this report, we have in fact talked on the effects of Private channels on PTV in certain areas of concern. Our main focus is to highlight the present position of PTV in electronic media in the swarm of privatizations. We proceeded by discussing three main departments of evaluation that are News, Culture and Entertainment .Our national channel earned a lot of fame when it started its telecast initially, but after the evolution of private channels it got affected a great deal. Viewership decreased to an alarming level. Yet the thing to be valued, the positives of PTV has been elaborated among which the Cultural promotion is the most important. Our hypothesis supporting this project is that PTV has lagged behind a great deal among other private channels, although it was the first to be launched country wide. The main reasons, controversies, and wrong policies leading to its downfall have been elaborated in this report. Above all certain recommendations regarding the improvement of the standard of PTV have been discussed with the help of a Public Survey. There was a balance of leading and lagging perspective of PTV in comparison with private channels thus we concluded that PTV still holds a valid position in electronic media

COMPANY DESCRIPTION
INTRODUCTION:
The Pakistan TV came into being with the Pakistan Television Corporation. It is the national broadcaster of Pakistan. The national television is governed by the board of directors duly appointed by the Pakistan Government. The Corporation is headed by Managing Director, who is nominated by the Pakistan government after the consent of the Board of Directors. He is also the Administrative and the Executive Head of the Pakistan Television Corporation. It is the head who steers the corporation and its 6000 employees. The Pakistan TV focuses on the news and latest happenings coupled with other programmes

HISTORY:
Pakistan Television Corporation Limited (PTV) is a public limited company. All its shares are held by Government of Pakistan. The decision to establish a general purpose television service with the participation of private capital and under the general supervision of the Government of Pakistan (GOP) was taken in October 1963. Subsequently the GOP signed an agreement with Nippon Electronic Company of Japan, allowing it to operate two pilot stations in Pakistan. The first of these stations went on air in Lahore on 26 November 1964. On the completion of the experimental phase, a private limited company, called Television Promoters Limited was set up in 1965 which was converted into a public limited company in 1967. Television centers were established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974. PTV satellite TRANSMITION is round the clock. The Karachi Center commenced its transmission on November 2, 1967 and was the first fullfledged station housed in its own building fully and properly equipped with better technical extensive equipment for production by electronic methods it has four main color studios, including one designed and equipped for News. The professional quality of its varied programmed fare, be it music or drama has been of a top standard. The PTV-Karachi Center along with four Re-broadcast Stations at Thana Bola Khan, Shikarpur, Noorpur and Thando Allahyar, connected to other RBSs in the country through Microwave link cover about 90% of the population. With the opening of PTV World, Pakistani programmes are now being viewed in other parts of the world via satellite.PTV Lahore, pilot center started in collaboration with N.H.K. Company in a very small studio known as Studio 'C' (with three Cameras, one Tape recorder, one 35mm Telecine, one 16mmTelecine and one Opaque Projector.) Studio 'C' was situated inside the Pakistan Broadcasting Corporation, Lahore area, was started on 26-"-1964 six days in a week (Monday off-day) in black & white with a very limited staff. At that time, all Studio programmes were telecast, LIVE" as no VTR Recording machines were available, which

Were made available in the year 1968.A Pilot TV Center was formally inaugurated on December 5, 1974 at 2-Fort Road, Peshawar. It was Black & White Production/Transmitting Center consisting of Recording Studio and a Booth for News/Announcement. On February 18, 1982 Main Color TV Center was inaugurated at 58Shahrah-e-Quaid-e-Azainwith Two Production Studios,, One Announcement / News Studio, an Outdoor Broadcast Van &07 Nos. of portable outdoor recording units for News/Current Affairs and Programmes.PTV Quetta was established during 1974 in the abandoned Masonic Lodge, Quetta Cantt and was

formally inaugurated on 26th November 1974 (26th November, on the 10th openinganniversar y of PTV in Pakistan, as the first PTV Center was established in Lahore on 26th November, 1964 and later on too, most of the Centers were established on 26th November).The main project of the Academy was approved in 1981 with an estimated cost of Rs.33.9million from the Government, whereas PTV had to contribute Rs. 9.7 million in the form of old/used equipment. Engineering Training Cell was established in 1978 to train PTV Engineers. A similar cell was established for Production Training in 1984. Both these divisions had been working in rented buildings before moving to Academys building in 1988

The First MD of PTV:

Ubaid-ur-Rahman, First GM, (Founder and Chief Executive of PTV), by appointment of President Ayub Khan

The Current MD of PTV:

Mr. Yousaf Baig Mirza

MD Statement:
Change is the essence of life, and Movement the living proof. When we say we are Changing, it means that we are coming closer to what your heart desires, more open minded than ever to embracing your ever changing likes and dislikes. We are moving in a direction that does not digress from our traditions and roots, from which stems a deep sense of responsibility, patriotism and consideration for what you hold close to your heart. We are using our vast experience and vision, guided by your wisdom, to bring News, Information, Infotainment and Entertainment where it truly belongs - your home, a PTV Home.

BOARD OF DIRECTORS:
A Board of Directors appointed by the Government of Pakistan manages its affairs. The Managing Director of the Corporation, duly appointed by the Government of Pakistan and approved by the Board of Directors, is the Administrative and Executive Head of the Corporation. He is the competent authority to implement rules for the Corporation and its employees. Permanent members of Board of Directors include,

Ad. Sec (Ad) Foreign Affairs Ad. Sec (Budget) Director General PBC DG ISPR VC AIOU Javed Hassan Aly
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HIERARICHAL STRUCTURE:
Board of Director

Chairman

Managing Director

Deputy M.D

Finance

Engineering

IT

Admin & personal

Director Finance

Director Eng

Director IT

Director A&P

Controller

Controller

Controller

Controller (A&P)

Deputy. Controller

Deputy controller Assistant controller

Deputy controller

Deputy controller (A&P)

Assistant controller

Manager (IT)

ASS.CONT.(A&P)

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Vision and Mission Statement

MISSION OF PAKISTAN TELEVISION CORPORATION:
To impart refined, modern and superior Education. To disseminate information that is accurate and authentic. To offer healthy and value-oriented Entertainment. Bringing the Pakistan to the World and the world to the Pakistan. Stimulating creativity and cultural excellence.

VISION OF PAKISTAN TELEVISION CORPORATION:

PTV will be the voice of freedom from the Asian subcontinent. It will highlight the issues of concern and the cultural richness of its people through information, discussion andentertain ment. PTV will propagate transparency of responsibility that will ensure its position as the most credible and meaningful source of information, through quality programming based on issues. PTV will provide entertainment audiences can relate to, thereby creating viewers loyalty and response. PTV will forge an alliance amongst its three stakeholders viewers, advertisers and shareholders to maximize viewer ownership. PTV will invest in human resources as it recognizes it to be the foundation upon which the PTV future will be built. It is this very foundation that will allow PTV to attain and sustain a leadership position, thus fulfilling the promise associated with its creation.

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PTV Today:
Currently, PTV can be received via satellite in South Asia, East Asia and in the Middle East. Selected programming can be seen on Prime TV (with a partnership) in the United Kingdom and Europe Today, PTV is split up into the original channel feed: PTV Home - 24-hour entertainment channel, the transmission is broadcast across Pakistan on terrestrial network and worldwide through satellite. It's Programming also include live telecast of Pakistan's cricket matches. PTV News - 24-hour news channel which can be viewed in many parts of the globe. PTV National - An emphasis on broadcasting programmes in different languages to represent the whole of Pakistan. AJK TV - For the residents of Azad Kashmir. PTV Bolan - [Balochi, Pashto and Brahvi languages] languages channel. PTV Global - Offered exclusively for the United States on Dish Network, and recently launched in Europe.

Operational Areas:
In the overall structural set up, the corporation consists of the following units:(a) A headquarters office at Islamabad. (b) A central sales office at Karachi. At present Pakistan Television has been working with six television stations which are located in 1. Lahore 2. Islamabad

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3. Karachi 4. Quetta 5. Peshawar 6. ETV Center at Islamabad for 2nd channel And 31 rebroadcast station which is located in different regions all over the Pakistan which are powerful and are linked with National Network of Micro waves offered by PakistanTelecom munication Corporation. This network of Pakistan Television covers about 87% of population, which is about 120 million, and 37.5% of area inside Pakistan and Azad Kashmir. National News Bureau at Islamabad News units at all Television Centers and at: 1) Hyderabad 2) Faisalabad 3) Multan 4) Muzaffarabad 5) Sukkur 6) D.I. Khan 7) Abbotabad

MAIN DEPARTMENTS:
Admin & Personnel Information Technology Training Academy Security Current Affairs International Relations Engineering

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 Marketing Programme Public relations Finance News

CORPORATE PROFILE
Nature of Business:
It is an International Electronic Media service providing News and Entertainment services.

Types of products:
News, Entertainment, Infotainment, sport, and language channels.

Products:
It is not actually a manufacturing business rather a service business that generates a TV channels namely:

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1) PTV HOME (entertainment)

2) PTV NEWS (NEWS)

3) AJK TV (infotainment)

4) PTV BOLON

5) PTV GLOBAL

6) PTV SPORTS

7) PTV NATIONAL

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Market share:
It has 1st position in overall market share in Pakistan and most viewed channel in Pakistan.

BCG Matrix:

BCG is a strategy tool that guides resource allocation decision on the basis of market share and growth rate. BCG divides organizations into four different categories. These are as flows: Cash Cows: which have high market share but low opportunity for growth? Stars: which have high market share and high opportunity for growth? Question marks: which have high opportunity for growth and low market share?

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DOGS: which have low market share and low opportunity for growth? On the basis of these assumptions, PTV has been classified as Cash cows because it has a high market share and low business growth.

Competitors:
The main competitors of PTV are 1) GEO Network 2) ARY Network 3) HUM TV 4) EXPRESS

PLANNING and GOALS

OBJECTIVES:
1. To give entertainment to people of Pakistan and out side the country by arranging different movies, plays and sports programmes. 2.To keep its viewers in touch with changing circumstances of world and give them current affairs information like news. 3. To increase the literacy rate by producing educational programmes. 4. As Pakistan is an Islamic Republic, therefore to convey the message of Islam and teachings to people of all religions with the help of religious programmes. 5. To bring social and cultural awareness in the people. 6. Political and social security 7. Provide information about science and technology

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Planning:
Operational Plans:
PTV has a network, which handles all the business units in each department. Its like an Octopus, the head is the Network and each tentacle is a business unit. They evaluate the goals set by the management as to how close they are to achieving their objectives, and how much they have achieved. If PTV has not achieved its required goals they take feedback and change their operational plans accordingly. The BOD or Top management is responsible for such type of decisions

Short Term Goal:

The short term goal of PTV is to present new entertainment programs for people. According to Manager more attractive entertainment creates more revenues.

Intermediate goal:
The intermediate goal of the PTV is to increase the no of channels and they told us we are launching a English news channel very soon.

Long Term Goal:

When asked about the long-term goal they told that it is highly confidential and only known to the Upper level management, e.g. C.E.O.

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CONTROLLING
Control Process:
HRM and Employee Control Process:
PTV has more polices than any other company and these policies are well communicated to the employees. All rules regulations, policies and procedures are mentioned in the employee handbook, which is kept highly confidential from the non-employees. PTV has a strong control on the policies and employee code of conduct and is very strict about them. PTV does not compromise on their polices and implement them strictly. PTV uses the 360 degrees appraisal in which subordinates evaluate their seniors. Each individual (subordinate) evaluates their bosss behavior, leadership; attitudes etc. and they are free to give any opinion or complaint against them. The committee then begins inquiries and strictly, Follows Company polices respectively. Subordinates comments are very essential for the promotions of their seniors. Department-to-Department evaluation is also done in PTV in which one department evaluates the performance of another department.

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LEADING
The top management Lead the organization and make a final decisions. PTV encourages employees to be a part of the decision making. --Develops plans to help employees evaluate their own performance --Allows employees to establish goals. --Encourages employees to grow on the job and be promoted --Recognizes and encourages achievement.

MOTIVATING THE EMPLOYEES:

WHEN WE ASKED HOW YOU MOTIVATE THE EMPLOYEES; THEY ANSWERD US WE ARE USING MULTIPLE TECHNIQUES OF MOTIVATE THE EMPLOYEES ON FOLLOWING BASES: Performance Base incentives Annual evaluation of the employees performance is discussed with the employee Annual employees functions

The Board of director makes the policies in PTV and Managing Director implement.

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Social Responsibility of PTV

Role of PTV:
PTV is trying its best to promote Pakistani Culture but all in vain. Now People demand for Glamour and Style instead of simplicity. PTV has become far away from People's demands because now our People are attracted towards glamorization. In PTV shows, there is some respect and distances maintained as well as in keeping one self covered but these private channels are Responsible for spreading of western culture. But now its common for them to huge hold hands and jump into each other laps. That is the only reason why PTV has begun to put bits of westernization in order to compete with the private channels which have been proved by our survey. A lot of PTV plays and documentaries have been provided to foreign countries on gratis basis for the projection of Pakistan and its people which have been liked by them and later on they have purchased several selected programmed. From the above information, we can say that PTV plays a vital and positive role in the society as compare to the private channels.

Internal Culture:
There is a code of conduct that all employees have to follow strictly. For example: 1) They have a No-Smoking environment however; they have specified a zone for smoking only. 2) Every employee has to display the PTV Identity Badge. 3) All employees should conduct the display of Discipline strictly because of too much interaction with the other departments. 4) There is no formal dress code except for certain levels such as, the Heads of the Departments.

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5) Eatables are not allowed everywhere in the office except in the Caf. 6) Employees mush reach and leave the office in time at the 10-7 office timings

PERFORMANCE/ACHIEVEMENTSOF ORGANIZATION
1964 TELEVISION SERVICE IN MONOCHROME STARTED. 1967 TWO PRODUCTION STUDIOS ADDED AT RAWALPINDI & KARACHI.

THE

1973 NATIONAL MICROWAVE NETWORK COMMISSIONED LINKING TV CENTRES. 1974 QUETTA/PESHAWAR CENTRES COMMISSIONED. 1976 COLOUR TRANSMISSION STARTED. 1987 FEDERAL TV CENTRE AT ISLAMABAD COMMISSIONED. 1992 SECOND TV CHANNEL FOR EDUCATION COMMISSIONED. (ONE TV STATIONAT ISLAMABAD. & 16 REBROADCAST STATIONS). 1996 LOCAL AREA TRANSMISSION FROM FOUR (4) STATIONS STARTED ANDEXTENDED TO 03 MORE STATIONS. 1998 TRANSMISSION OF PTV WORLD PROGRAMMES STARTED. 1998 UPTO 06 PRODUCTION CENTRES (LAHORE, KARACHI, QUETTA, PESHAWAR, ISLAMABAD-I & ISLAMABAD-II).

35 REBROADCAST STATIONS IN OPERATION FOR PTV-1. 16 REBROADCAST STATIONS IN OPERATIONFOR PTV-2.

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ANALYSIS
SWOT ANALYSIS:

STRENGTH:
o The strength of PTV is its nationwide coverage unlike any other channel. o Most competitive work team. o Goodwill as the largest media group in the country. o Govt. sponsored organization. o Training Academy o There are news bulletins in Urdu, English, Arabic and Kashmiri languages. o Regional language bulletins include Punjabi from Lahore Centre, Sindhi from Karachi Centre, Pashto and Hindko from Peshawar, and Baluchi, Pashto and Bravi from Quetta Centre are telecast o Promote culture

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 WEAKNESS:
o Over employment o Political Influence o Clerical Mentality o Shortage of Funds o Work place Deviance

OPPORTUNITY:
o o
The opportunities are to expand globally Add quality programs with slight change in culture

o Growing awareness about PTV of the people. They are attracted towards entertainment.

THREATS:
o Frequent change in the government is also a threat for PTV
o Competitors o Especially in entertainment because of new channels

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PEST ANALYSIS:

POLITICAL INFULENCE:
The political forces are playing a lot of role in the media these days. In PTV has a lot of political influence.

ECONOMIC:
The economic factors are diminishing thats why the chances of corruption are most.

SOCIAL:
Social effects are causing other channels to capture PTV's share.

TECHONOLOGY:
Technological advances have led PTV to change its infrastructure a bit.

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Problems:
Main problems of PTV in management are as under:

Political interference:
In PTV major problem is that there is a high political interference in the appointment and selection of employees. Executives are the people who can improve or fail any business. These executives select their favorite person for new vacancies weather they have technical knowledge about job or not. So this affects the overall efficiency and business of organization.

Over Staffing:
After scanning the organization environment it is revealed that over staffing is a major problem being faced by PTV. Where only one person is required, a number of employees have been employed to perform the same task. This has an adverse affect upon budget and results in the raise of expenses.

Poor Controlling system:

As there is political influence over the organization that directly affects the control system of PTV. Most of the hiring is done by political influence thats why unskilled people are hired which are unable to control the performance of organization.

Ethical Issues:
Due to poor control system certain unethical issues have been seen is the organization like favoritism, corruption, bribery and redtpism arise. Property of PTV is used for personal use by the employees. Promotion is awarded on the basis of favoritism so in this way they are discouraging the skilled and hard working employees. The upper management is directly

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Involved in corruption and lower level management is involved in bribery which has defamed PTV.

Lack of Maintenance:
There is no proper check and balance system for the maintenance of equipments.

Financial Crisis:
As PTV is a government organization, and our government is facing financial crisis due to which availability of funds to PTV is not sufficient. We know that finance is a back bone of any organization. As PTV is facing financial crisis and it is running out of budget thats why PTV cannot show its performance in a better way

Recommendations
Reduce Govt. interference Need of Proper Human Resource Channel Equal Employee Opportunity (EEO) Competitive Management Recognition of Strength & Opportunities Reschedule marketing campaigns There is a need to properly manage PTV transmission on cable Improve quality of production Improve quality of programs Catch multinational companies for commercials Launch new quality channels with the affiliation of other companies

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CONCLUSION
After our research work, we have come to certain conclusions:PTV has not been completely eliminated out of the picture by the private channels. Private channels holds a clear lead in the news casting department and PTV can do-nothing to even get close to it until it gets freedom of coverage. PTV is the only channel upholding the culture of Pakistan and its people, while Private channels are busy modifying it by the name of modernization. PTV is still in the running, providing entertainment to its viewers but has deviated from the past glory by introducing glamorization. With the liberation of media, the viewership of PTV has been decreased. But still it holds a valid position in electronic media.

References
1) Mr.Zaffar Iqbal Bangash ( General Manager) (0092-51-9206539) 2) Mr.Ghufaran Ahmed ( Controller Revenue) (0092-51-9208712) 3) Mr. Raja Shariq Naz ( Asst.Controller) (0092-51-9202144) 4) Mr.Nasir Ahmed (Ex-Controller Revenue) (0333-5612779)

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Appendix
QUESTIONNAIRES Intro questions:
1. Briefly describe your current position and responsibilities? 2. 3. 4. 5. 6. What do think, a manager job is to place the order only? What are the major stresses and challenges you face on the job? In case of any problem to the organization, how do you overcome the problem? What are the differences between middle level managers and top level manager? What are the skills which are required to be an effective manager? What are they? And how did you acquire them? 7. 8. 9. What have been your biggest mistakes so far? Before taking any decision what do you do? Do you take your subordinates in account? According to your personal experiences, what skills and abilities a manager must have?

Planning:
10. What is your organizations vision & mission? 11. How does your organization set goals? 12. For effective goals how would your organization use S.M.A.R.T guideline? 13. Which type of goals short term goals/ long term goals does your organization set? And why? 14. Does your organization gather performance feedback? 15. Which type of plan does your organization adopt? (Option base or learning base)And why?

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(Option base plan gives you choices, alternative plans / learning base plans are continuously tested, learning from past and change plan)

16. Why your organization adopted option-base /learning-base planning? 17. What are the time lines for strategic, tactical & operational plans of your Organization? (Strategic=starts with setting goals)(Tactical= short time plan. How to use resources) (operational=day to day plans) 18. Describe strategic planning & management process within you Organization? 19. Out of 4 ways, in which way, your organization can set missions? (Targeting, competitors, role model, internal transformation) 20. How your organization uses resources, budget & human force to accomplish specific goals? 21. What kind of difficulties your organization faces while accomplishing special goals? 22. Which kind of management techniques your organization use to develop & carry out tactical plans? 23. Describe the planning process you use (weekly, monthly &quarterly)?

Ethics:
27. How do you make ethical decisions and what is the influence of ethical decision making upon your department? 28. Do you regard ethics an important factor in the process of hiring employees? 28. Do you held any integrity tests to check how ethical the candidate is? 28. What is your organizations ethical code of conduct? 29. What is the most important influence on your organization's ethical behavior at work? 30. Is your top management active in and committed to the company's ethics program? 31. Has it ever happened you made a decision purely on ethical basis and later on paid for that? 32. What do you think who is more responsible and have greater influence for creating a positive organization culture through language and action? 33. What do you think does your organization have some burden of social responsibility also? if so then how much?
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34. Do you think your organization is meeting with expectations of society fully by fulfilling your ethical and social responsibility if not then what are the hurdles or problems not to do so? 35. How would you rank your organization how much social responsive your organization is? Is it reactive, defensive, accommodative or proactive? 36 .Has your organization any criteria to deal with employees engaged in unethical behavior? Do you punish them or expel them from job? 39. How will you respond to a situation where you have to make decision against business ethics? What will be your choice, Ethics or profit of your organization? 40. What decisions have you made in your career that you look back and feel you did wrong? What you learned from that?

Environment:
41. How much PTV is affected from its specific environment in past 15 yrs.? (The Customers, Competitors, Suppliers, Industry regulations and Advocacy groups that are unique to an industry and that directly affect how a company does business.) 42. Any political influence on PTV in last15 yrs, which placed negative impact on working of PTV? 43. What are the Technical innovations in PTV in last 15 yrs.? 44. Have you ever regarded any of your competitors as role model? 45. Have your organization ever faced resource scarcity? If so then how your organization handled the situation? 46. Under ever changing international political environment, how you handled such circumstances? 47. What steps your organization takes in order to maintain strong customer relationships?

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THANKS

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