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    Career as an Advertising Artist
    Career as an Advertising Artist
    Career as an Advertising Artist
    Ebook42 pages36 minutes

    Career as an Advertising Artist

    By Institute For Career Research

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    About this ebook

    Use your art talent to reach the top of the dynamic world of advertising. Advertising is a dynamic, billion dollar industry that helps us decide what we buy, what places to visit, where we eat, what we drive, and how we look. Advertising artists are indispensable to this creative process. Companies want and need imaginative people to develop effective, innovative advertising art.

    LanguageEnglish
    PublisherInstitute For Career Research
    Release dateDec 9, 2009
    ISBN9781102468851
    Career as an Advertising Artist

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      Book preview

      Career as an Advertising Artist - Institute For Career Research

      Introduction

      Advertising is everywhere. Try to get through a day without seeing a printed advertisement, a television commercial, or a pop-up ad on a web site.

      Advertising is a dynamic, multi-billion dollar industry that helps us decide what we buy, what places to visit, where we eat, what we drive, and how we look. Advertising ranges from the smallest classified listing in the local paper to the biggest, slickest, all-encompassing campaigns that become part of the popular culture.

      Do you ever wonder who creates the ads that you see, remember, and talk about?

      Someone had to think up the idea, kick it around, and manipulate design, composition, color, typefaces, and photography until an ad began to take shape.

      Advertising artists - also called commercial artists - are indispensable to this creative process, whether it's designing a company logo, an annual report, a brochure, or a sign on the side of a bus. The very best advertising artists consistently impress a public innundated by thousands of advertising images every week - and the results show up on the client's bottom line profit while giving us unforgettable catch phrases and characters that make us laugh, cry, or groan.

      In fact, you already know some of their most famous creations. Remember the Jolly Green Giant? Charlie the Tuna? How about Mr. Clean, Mr. Whipple, and Mrs. Butterworth? Everyone from the Hamburglar to the Taco Bell Chihuahua to the lonely Maytag repairman is a product of a creative advertising professional. Like the Energizer Bunny, they keep going and going, and they all started out as an idea in someone's head and a sketch on a drawing board.

      In today's fast-paced, visually oriented society, companies want and need imaginative people to develop effective, innovative advertising art at every level in every market. Advertising artists and the art directors who supervise them are constantly striving to cut through the clutter, make the client happy, and enjoy the artistic satisfaction of producing an entertaining, enlightening, and informative image that didn't exist until they created it.

      History of the Profession

      Advertising has existed since the beginning of human civilization, in various forms, the earliest being word of mouth. Prehistoric hunters no doubt told each other where to track down the best wooly mammoths.

      We know from artifacts found in the ruins of Babylon (about 3000 BC) that crude drawings were used by that society to advertise products or services. Signs outside an establishment told prospective customers what was inside (a loaf of bread for a bakery, grapes for a wine shop).

      Ancient Egyptians carved pictures of items for sale into stone tablets called stelae and placed them by the side of the road for travelers to see. These were the first billboards.

      Ancient Romans perused many advertisements for products on walls and buildings, and also identified numerous merchants by their outdoor signs - fish, rugs, perfume, and other products.

      In 16th century England, advertising art came into its own with well-designed and colorful signs over pubs, shops, and

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