Careers in Advertising,

Marketing & Sales

Agenda: Tuesday, October 27, 2009 Note: Advertising, Marketing & Sales professionals are generally
4:30 - 5:00 p.m. Registration & Check in not in a position to make hiring decisions. However, they can
5:00 - 5:25 p.m. Open Networking provide insight on the proper channels for pursuing employment
5:25 - 6:45 p.m. Roundtable Networking opportunities in their fields.
6:45 - 7:00 p.m. Open Networking

Suggested Networking Questions

• What aspects of your work do you find most exciting/engaging?
• What key skills are needed to be successful in your position?
• How did you get your job?
• How long have you been working in your field—did you study it as
an undergraduate or a graduate student?
• If you have a graduate degree, what role has that degree played
in your career success?
• What qualities does your department/organization seek in an
employee?
• What developments or news in your organization will impact the
type of work opportunities the organization has available?
• What are some of the specific career opportunities at your
organization for a person with my degree/background?
• How do you prefer people to approach your organization about job
opportunities?
• Is there someone else you recommend I speak with about
positions at your organization?

Relevant National Average Starting Salaries, courtesy of the Financial Fitness Program
Curriculum/Job Function Average Salary Curriculum/Job Function Average Salary

Bachelor’s Degree Bachelor’s Continued

Business Administration/Management Marketing

Government (Federal) 35,980 Advertising 34,500
Banking (Commercial) 40,792 Brand/Product Management 45,047
Real Estate 46,100 Buyer/Merchandising 45,800
Market Research 54,001 Customer Service 38,182
Sales 40,237 Distribution 43,700
Market Research 42,837
Advertising Sales 40,000
Accommodation/Food Services 52,500
Advertising 26,333 Masters
Retail/Wholesale Trade 36,000
Business
Marketing Management 51,450
Market Research 53,000

Communication, Marketing and Sales Job & Internship Fair

Friday, November 6, 2009, 11:00 a.m. - 3:00 p.m.
Lincoln Park Student Center Room 120
Participating employers include:

Acquity Group
AstraZeneca Pharmaceuticals
Bonneville Chicago Radio Group
C.H. Robinson Worldwide, Inc.
Chase
Chicago North Financial Group— Fort Dearborn Company Target Stores
an Office of Metlife Agency Kreg Therapeutics, Inc. The McTigue Financial Group–
Cision McGill Airflow Northwestern Mutual
Coca-Cola Enterprises News America Marketing Verizon Wireless
College Pro Painters PepsiCo Zip Car
First Investors Corporation State Farm

For a full list of employers, available positions, and to register visit http://depaul.experience.com/

Loop Office: DePaul Center, Suite 9500, (312) 362-8437

Lincoln Park Office: Schmitt Academic Center, Room 192, (773) 325-7431
Website: http://careercenter.depaul.edu
Advertising, Marketing & Sales Professionals
ADVERTISING & MARKETING
ANDREA BROLIN
Customer Market Research Manager
Kraft Foods, Inc.
B.A., Psychology, DePaul University
Masters of Organizational Development,
Bowling Green State University
Career History:
Associate Director, Strategy & Planning,
Strategic Planner, Research Analyst,
The Marketing Store Worldwide
Expertise: Consulting, Product
Development, Consumer Insight
Development, Marketing & Promotions,
Project Management, Market Research
Email: andrea.brolin@kraft.com
Website: http://www.kraftfoods.com/
ELLEN GARTLAND
Vice President, Marketing &
Communications
Duff & Phelps
B.A., Graphic Design, DePaul University
Career History:
Art Director, McGraw Hill Companies
Vice President, Global Branding and
Advertising, Marsh Inc.
Expertise: Graphic Design and Production,
Design Management, Interactive Marketing
and Communications, Brand Management
Website: http://www.duffandphelps.com/
MICHAEL HUSH
Senior Writer
DraftFCB
B.A., English, Grinnell College
Portfolio Program, School of Visual Arts,
NYC
Career History:
BBDO, Leo Burnett
Expertise: Created award winning
advertising in a wide variety of disciplines:
Everything from Digital to Direct Response
to :30 Consumer Television Spots
Website: http://www.draftfcb.com/
NICOLE MORET-
MORET-SCHUMACHER
Vice President, Marketing
Fitness Manufacturing Partners
B.A., Communications, DePaul University
Career History:
Independent Consultant
Director of Marketing, Saks, Inc. (Club Libby Trade: B-to-B print, CRM, shows/exhibits,
Lu Division)
Brand Manager, Forkless Gourmet
Sr. Associate Brand Manager, Kraft Foods/ Website: http://www.arcww.com/
Oscar Mayer
Associate Brand Manager, Boca Burger
Expertise: Creative brainstorming,
Marketing communications, New product
development, Market research, Analysis,
Public relations, Word of mouth and
e-marketing, Grassroots event and mobile
marketing; consumer promotions planning
and execution (sampling, couponing);
consumer relations management; trade
relations and trade show marketing;
agency selection and management; budget
forecasting and oversight.
Website: http://www.fitnessfmg.com/
DENISE NELSON
Senior Manager, Global SMB Brand
Strategy
Dell Inc.
B.S., Chemistry, DePaul University
M.B.A., Management, Pepperdine University
Career History:
Founder and CEO, ThinkTank Marketing
Consultants, LLC
Senior Marketing and Public Relations
Manager, Microsoft Corporation
Senior Manager, North America Channel
Marketing Programs, Hewlett Packard
Expertise: Integrated Marketing Technology
industry (Includes: Digital Marketing,
Strategic Marketing, Market Research,
Channel Marketing, Demand Generation,
Customer Promotions, Public Relations,
Digital/Print Advertising)
Email: nl_andy@comcast.net
Website: http://www.dell.com/
RICH PIECZYNSKI
VP, Account Director
ArcWorldwide/Leo Burnett
B.A., Advertising, University of Illinois at
Champaign
Career History:
Buyer Planner; Sr. Account Executive, Leo
Burnett
Account Supervisor, BBV Advertising
Account Supervisor, Account Director,
Frankel (Promotions)
Expertise: Media: Buying and Planning
Above the Line: TV, Print, Outdoor, Radio
Below the line: CRM, Event Marketing,
Retail Shopper, Point of Sale, Promotion
(Offer, Sweeps & Games), Experiential, and
Digital
video, sales collateral
SALES
TINA BEDELL
Senior VP, Group Sales Manager
News America Marketing
B.A., Public Relations, Miami University
Career History:
American Express Information Services, RR
Donnelley, Computerized Marketing
Technologies
Expertise: Sales, Management, Marketing,
Consumer Promotion, Employee
recruitment and development
Email: tbedell@newsamerica.com
Website: http://www.newsamerica.com/
MARK JOSEPH
Senior Vice President
Acquity Group
B.A., Finance, The University of Iowa
Career History:
Account Executive, Whittman-hart/
marchFIRST/divine
Expertise: National responsibility for
managing the Inside Sales and Account
Executive teams. In his role, Mark works
closely with Executive Sales Management
and the Regional Sales Executives to
develop messaging and campaigns for new
business development opportunities. Mark
also has responsibility for Sales Operations
including Hiring/Training, SFA Applications
and Measurement and Reporting.
Email: mark.joseph@acquitygroup.com
Website: http://www.acquitygroup.com/
THOMAS NICHOLAS
Account Executive
American Solutions for Business
B.S., Management, John Carroll University
M.B.A., Marketing, DePaul University
Career History:
Account Executive, FGI Print Management
Account Executive, CoreVision/
InnerWorkings
Expertise: Sales and Marketing of Print and
Promotional Products to Businesses and
Organizations
Email: tgnicholas@msn.com
Website: http://www.americanbus.com/
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