Professional Documents
Culture Documents
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
Every Day Low Prices Creates Every Day Problems for Market Competition in Mexico
Samantha Perlman & Akash Miriyala Produced on October 9th, 2013 For Professor P. Roberto Garcia BUS-D270: The Global Business Environments Section #29578 ! !
smperlma@indiana.edu amiriyal@indiana.edu
"!
their plan for executing business. Additionally, the United States is much more of a risk-taking country than Mexico. Mexicans demonstrate restraint, and thus are meticulous about researching prior to making a decision. The United States praises egalitarianism; American businesspeople are generally comfortable challenging views of superiors because they place little value on status. In contrast, Mexico values status, meaning they have greater respect for those ranking above them and are less likely to challenge the decisions of a superior. But the most extreme conflicting dimension is the United States value of task over relationship. Mexico is very much in opposition. Americans tend to focus on the end goal, while Mexicans believe that developing relationships is the key to achieving success. In order for Walmart to culturally assimilate, the American executives formed relationships with Mexican managers to overcome this challenging culture clash. Walmarts ability to adapt to Mexican culture and put aside ethnocentric ideals has propelled them to succeed. When examining solely culture, it is easy to understand why Mexicans are known to have a sense of strong national identity. Due to this, it is unexpected that Mexico has such a strong loyalty to Walmart due to the fact that it is founded by another country, which has such strong cultural differences to their own country. To fully grasp why Comerci and other similar retailers (even though they are based in Mexico) have struggled to survive, the other factors of globalization need to be analyzed. Subjectively, one can infer that a Mexican company like Comerci has a better grasp on the cultural aspects of Mexican business than an American company like Walmart. With that said, the home-field advantage doesnt do much for Comerci as it is edged out of competition based on other factors like pricing and Walmarts ability to work closely with its suppliers.
$!
Mexico strives to be a free country. According to Freedom House rankings, Mexico is party free. [7] Its freedom rating, civil liberties, and political rights rank at a 3 (1 is free, 5 is not free). Looking at another figure [Figure2], Mexico is well below the average for free countries. Government regulation restricting business activities is a factor in these ratings. With controlling interests, the Mexican government has placed restrictions on foreign land ownership on the coastlines and borders and many basic industries, like oil refining and the distribution of electrical energy. [8]
United States [11], Mexico still has a ways to go in terms of establishing infrastructure that will lead to the formation of secure international business relationships. The protection of intellectual property is always at the forefront of concerns for foreign business executives. This may provide some reasoning as to why certain industries like pharmaceuticals and technology have yet to enter the Mexican markets, despite the fact that Mexico shows a promising score on the Market Potential Index. [Figure4] However, in terms of the case analyzed, retailers like Walmart worry less about the protection of intellectual rights and value the big emerging market Mexico has to offer. Even though Mexico suffers limitations on economic growth, an important factor of measuring MPI that Mexico scores highly in is market consumption capacity. Consumption, in other words consumer spending, is high in Mexico and this has led to a recent influx of retailers over the past decade. [Figure5] Mexico's high consumption in addition to its close proximity to the United States provides significant opportunities for US companies, such as Walmart, to expand across the border. [12] Foreign companies even built manufacturing plants in Mexico so that their retailers could more easily work out deals for goods at lower costs and to avoid high import tariffs. Being that Walmart is such a strong force in the market and because economic growth is stalling, other firms in the same market cant compete. A large conglomerate like Walmart can work out business deals easily and thus beat out the smaller firms, which explains why Comerci struggled with so many problems to remain competitive. But even after Comerci collaborated with Soriana and Gigante to form the Sinergia Corporativa (Corporation) to gain purchasing power, Walmart still experienced greater growth and rooted itself firmly in the Mexican economy. The most plausible reason Walmart exhibited a market takeover in Mexico was due to a direct effect of corruption. In September 2005, a senior Walmart lawyer received an alarming email from a former executive at the companys largest foreign subsidiary, Walmart de Mexicothe former executive described how Walmart de Mexico had orchestrated a campaign of bribery to win market dominance.[13] Mexican executives concealed the bribery from Walmarts headquarters in the United States, and even after headquarters were informed and an internal investigation was made, none of the culprits of the crimes were held responsible. In fact, its chief executive, Eduardo Castro-Wright, identified by the former executive as the driving force behind years of bribery, was promoted to vice chairman of Walmart in 2008 and none of this information was publicly revealed until The New York Times released it in 2012. [13] This hardly comes as a surprise because of the corrupt political environment in Mexico. With bribes given to government officials, legal and bureaucratic barriers to Walmarts expansion quietly disappeared. With all barriers being broken down, Walmart was able to reach out to a larger consumer base than Comerci, and thus Walmart experienced huge growth in Mexico. The greed of top-level Walmart de Mexico executives resulted in the destruction of competitiveness in the market, which leads to market failure. The foreign-based monopoly, Walmart, created inefficiencies in Mexicos market because the corporation holds nearly all the market power, leaving no room for national companies to flourish.
&!
Foreigners partaking in business activities in Mexico, even if they boost economic growth, are not always seen in a positive light by the nationals. Ambivalence about the presence of outsiders runs through Mexican culture and law, [having] endured exploitation at the hands of foreign powersAnti-American rhetoric in Mexico has been known to veer into extreme nationalism and even xenophobia.[10] The United States often has a bad reputation because of their ethnocentric behaviors. Some see the United States presence in Mexico as more of a hindrance than helpful, viewing Americans as egotistical and disrespectful. Most of these attitudes stem from poor business negotiations in the past between Mexicans and Americans because the American executives hadnt taken the time to understand the societal views of Mexicans as it pertains to foreign direct investments in their home country. Mexicos negative view towards outsiders doing business in their country has influenced their role in globalization. Many foreign companies trying to facilitate business in Mexico have experienced difficulties and even failure because the country does not have an environment conducive to cross-national cooperation. When Walmart first entered Mexico, they experienced many challenges working with the nationals. Corporate Walmart describes its dedication to consumers by stating, We are committed not just to expanding the business to better serve our customers, but also to improving the communities we serve through our efforts to constantly improve what we do and how we do it[14] By gradually understanding and adapting to the culture of Mexico, Walmart transformed its emphasis on competitiveness to a more customercentric approach. By dedicating themselves to the needs of consumers, Walmart executives achieved success across borders.
products to sell and could strike deals with its negotiating powers to keep passing on the savings to consumers. Local retailers like Comerci had few options to combat Walmart after the loosening of foreign investment regulations. Too small to strike deals with suppliers alone, Comerci needed to partner with other retailers in Mexico to accrue larger purchasing power. The lax foreign investment rules led to competition in the marketplace, but eventually led to a market takeover by the retail giant Walmart. Local firms lose out to larger foreign firms, and thus the home country can experience a weakening of its national sovereignty, in other words its ability to act in its own economic interest.
(!
List of Figures
Figure 1: GlobeSmart Assessment Profile
http://www.aperianglobal.com/web/globesmart/
http://www.heritage.org/index/country/mexico
)!
*!
http://globaledge.msu.edu/mpi
http://www.tradingeconomics.com/mexico/consumer-spending
"+!
http://www.indexmundi.com/facts/mexico/foreign-direct-investment
Bibliography
1. Sullivan, Daniel P., Lee H. Radebaugh and John D. Daniels. International Business: Environments and Operations. 14. Upper Saddle River: Pearson Education, Inc., 2013. 2. Aperian Global. Frequently Asked Questions. 2013. 3 October 2013 <http://www.aperianglobal.com/web/globesmart/>. 3. Hofstede, Geert. Cultures Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations. Second Edition, Thousand Oaks CA: Sage Publications, 2001 4. Li, Hao. Doing Business in Mexico: Culture Differences to Watch For. 20 February 2012. 28 September 2013 <http://www.ibtimes.com/doing-business-mexicoculture-differences-watch-413594>.
""!
5.
Central Intelligence Agency. The World Factbook: Mexico. 10 September 2013. 1 October 2013 <https://www.cia.gov/library/publications/the-worldfactbook/geos/mx.html>.
6. Buchanan, Kelly. The History of the Mexican Constitution. 24 February 2011. Library of Congress. 6 October 2013 <http://blogs.loc.gov/law/2011/02/the-history-of-themexican-constitution/>. 7. Freedom House. Freedom in the World: Mexico. 2013. 7 October 2013 <http://www.freedomhouse.org/report/freedom-world/2013/mexico >. 8. McKervey, Clayton. "Doing Business in Mexico." PKF International. October 2013 <http://www.claytonmckervey.com/attach/doing-business-in-mexico.pdf>. 9. The World Bank. Economy Rankings. 2013. 7 October 2013 <http://doingbusiness.org/rankings>. 10. World Savvy Organization. "Mexico." The World Savvy Monitor. Issue 10. August 2009. 11. Americans for Tax Reform Foundation. International Property Rights Index 2013. 2013. <http://www.internationalpropertyrightsindex.org/profile?location=Mexico>. 12. Euromonitor International. Business Environment: Mexico. 12 March 2012. 6 October 2013 <http://blog.euromonitor.com/2012/03/business-environment-mexico.html>. 13. Barstow, David. "Vast Mexico Bribery Case Hushed Up by Wal-Mart After Top-Level Struggle." The New York Times 22 April 2012: A1. 14. Walmart Stores Inc. Our Story. 2013. <http://corporate.walmart.com>. 15. PricewaterhouseCoopers. Doing Business in Mexico. 2011. 8 October 2013 <http://www.pwc.com/mx/es/publicaciones/archivo/2011-05-Doingbusiness.pdf >. 16. US Embassy. 2013. United States Department of State. 8 October 2013 <http://mexico.usembassy.gov/eng/ataglance/foreign-direct-investmentfdi.html.>.
"#!