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Promoting Target Wellness to Pharmacy Guest

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Promoting Target Wellness to Pharmacy Guests


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Proposed to: Jose Barra Vice President, Healthcare and Beauty Merchandising Target Corporation

Prepared by: Olympian Consulting

Akash Miriyala Samantha Collins Elena Cocchi Catelin Hotz Brooke Krol Daniel OConnor

November 14, 2013

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! ! ! 2013 November 14, ! 1309 East Tenth Street ! IN 47405 Bloomington, ! ! Senior Vice President, Healthcare and Beauty Merchandising Jose Barra, ! Target Corporation ! Mall 1000 Nicolet ! MN 55403 Minneapolis, ! ! Dear Mr. Barra, ! ! Subject: Wellness of a Champion Increasing Customer Satisfaction to Further ! Pharmacy Sales ! ! Olympian Consulting is honored to work with Target and confidently proposes an ! innovative customer program driving pharmacy sales and better guests pharmacy ! Our program, Wellness of a Champion, is two-pronged, focusing on valued experience. customers and Target brand products. In an increasing pharmaceutical market, it is ! crucial to reward current loyal Target customers to leverage growing pharmacy sales. ! Our report includes an overview of Targets market position, improved guest ! consultations, ! connecting of customer trends to Target brand names, implementing a rewarding coupon system, and financial information. ! ! Target owns ! a massive retail customer base and it is important to spread awareness of Target Pharmacy to existing loyal customers. Target should focus on converting existing ! shoppers to Target Pharmacy guests and limit the use of resources to reach out to new ! demographics. By focusing on Targets strengths of customer service, and shopping ! experience, ! we can show Target shoppers Targets pharmacy offers the same benefits. With the focus on customer wellness and providing helpful consultations, Target ! pharmacy can change the typical customer outlook on pharmacies. ! ! Olympian Consulting contributes much of our success to Professor Jeanette Heidewald, ! whom provided support and guidance through our reports process. We also appreciate ! Dan Dumonsauone for offering meaningful answers to our inquiries. ! ! If questions ! or concerns arise, please contact Olympian Consulting by phone at (413) 265-8503 or ! by email at olympian.consulting@yahoo.com. We want to everything possible to !ensure the success of Targets implementation of Wellness of a Champion. We look forward to working with you and the Target Corporation. ! ! Best, ! Olympian Consulting ! ! ! ! !

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! ! ! List of Figures ....................................................................................................................v ! Executive Summary .......................................................................................................... vi ! ! Target Maximizes Private Brands and Lingers Behind In-Store Pharmacy Competitors!$$$!%! ! Prescriptions Within Pharmacy Segment!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%! ! Customer ! Loyalty to Target Pharmacy!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%! Generics! Within Pharmacy Segment!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!&! ! ClearRX Provides an Exclusive Competitive Edge!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!&! ! Targets Tracking Customer Behavior Will Apply to the Pharmacy!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!&! ! ! Care Act Increases Number of Pharmacy Customers!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!'! Affordable ! Wellness on a Champion Will Focus on Guest Wellness and Increase Basket Size!$$$$$$$$$$$!(! ! Customer Service Should Drive Target Pharmacy!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!)! ! ! Pharmacy Consultations are Personal and Informative!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!*! ! Consultations Shift Focus on Customers Pharmacy Experience!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!*! ! Find Your ! Feel Good Provides a Strong Foundation for Wellness of a Champion!$$$$$$!*! ! Consultations and Coupons Will Jointly Push a Health Initiative! $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!*! ! Consultations Require Specific Training!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!+! ! Consultations Provide a Target Clinic for Those Without One!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!+! ! ! Coupons Increase Revenue and Satisfaction!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!+! ! Coupon Use Rises Among Consumers!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!+! ! Coupons! Help Valued Customers!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!,! Coupons! Generate Customer Satisfaction!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!,! ! Customers Want Our Coupon Program!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!,! ! Wellness of $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!-! ! a Champion Will Increase Basket Size! Focusing! on Loyal Customers Will Increase Revenue!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!-! ! Pharmacy ! Members Shop Frequently!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%.! Wellness! of a Champion Will Assist Target Guests Current Behavior !$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%.! ! Linking Pharmacy Purchases With Customized Coupons Will Increase Basket Size! $$!%. ! Implementation!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%%! ! Implementation Timeline for Wellness of a Champion !$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%% ! Wellness of ! a Champion Will Maximize Profit!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%&! Wellness! of a Champion Will Increase Revenue in All Target Departments!$$$$$$$$$$$$$$$$$$$$!%&! ! Wellness! of a Champion Will Inquire Low Costs!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$! %& ! !

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! Wellness! of a Champion Will Significantly Add to Revenue!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%'! ! Wellness! of a Champion Will Impact Revenue!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%(! Wellness! of a Champion Adds Sizable Value to Target!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%(! ! SWOT Analysis Prior to Implementation!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%)! Appendix A: ! Appendix B: $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%*! ! SWOT Analysis After Implementation! ! Coupon Demographics Based on Household Income!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%+! Appendix C: ! Coupon Demographics Based on Age!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%,! Appendix D: ! Appendix E: ! Financials!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%-! ! !$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!&.! Works Cited ! Works Consulted! $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!&&! ! ! ! ! List of Figures ! ! ! ! Figure 1: Target is Positioned to Improve in Prescription Revenue!!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!% ! Figure 2: Target is Competitive in Generic Sales!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!& ! Figure 3: U.S. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!' ! Healthcare Spending Will Increase by 2020! ! Figure 4: Target Leads Competitors in Pharmacy Customer Satisfaction! $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!) ! Figure 5: North Americans Use Coupons Most!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!, ! Figure 6: Rising Income Increases Coupon Usage!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!-! ! ! Figure 7: Rewards Program Increases Sales!$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$!%. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

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! ! ! Executive Summary ! ! Report: Purpose of Our ! ! ! Our report seeks to (1) analyze Target Pharmacys position within a competitive ! pharmacy segment and (2) propose a realistic strategy generating revenue for Target ! Corporation. ! Targets Role ! in a Changing Pharmacy Landscape: ! Target Corporation is known for quality brands and enjoyable shopping experiences. ! With well-known branding and a wide variety of goods, Target satisfies customers ! needs and !wants and utilizes its high standard of customer service to drive success. Recognized ! by JD Power & Associates multiple times, enjoyable customer service is Targets calling card and pertains exactly with its motto: Expect More, Pay Less. ! ! and mortar mass retailers offering pharmacy services, Target positions Among brick ! strong to improve. While general public knowledge of Target pharmacy is not ! Target can take steps to incentivize Target pharmacy and convert everyday widespread, ! loyal pharmacy customers. Linking its strong retail business to its pharmacy shoppers to ! prove advantage for Target profits. campaign will ! ! With the nations pharmaceutical environment nation reaching a crossroads, impeding change is on ! its way. The Affordable Care Act, in effect, should lead to an influx of new customers within the healthcare sector, including pharmacy. Rather than a costly ! campaign competing to grab hold of new customers, Target pharmacy should focus on ! rebranding !efforts. ! Wellness of!a Champion: ! Wellness of a Champion will actively encourage healthy habits, creating healthy ! lifestyles. Our campaign offers a simple approach to promote overall customer wellness: ! ! ! Pharmacy Rewards and REDcard members are offered a free initial Target ! consultation with trained pharmacy technicians. ! Utilize ! pharmacy history records to link medications to products in other Target departments. ! ! Customers are given coupons promoting Target exclusive brands, relating to ! their specific pharmacy purchases and orders. ! ! ! ! ! ! !

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! ! Target Maximizes Private Brands and ! ! Lingers Behind In-Store Pharmacy Competitors ! Prescriptions ! Within Pharmacy Segment ! Target Corporations two main competitors are Wal-Mart Stores, Inc. and Costco Wholesale !Corporation. Target ranks 22nd on Fortune Magazine Worlds Most Admired Companies! 2013, with 97 percent of Americans able to recognize Targets logo (Reingold). ! Within pharmacy, Wal-Mart, CVS, and Walgreens are solid competitors. ! Target Pharmacy owns 1.1 percent of the prescription revenue market trailing all three ! (Fein). competitors ! Figure 1: Target is Positioned to Improve in Prescription Revenue ! ! ! Pharmacy Prescription Revenues ! ! ! ! ! ! ! ! ! CVS Walgreens Wal-Mart Target ! ! Source: Fein ! ! Customer Loyalty to Target Pharmacy ! Target stores strongly compete in the sales and retail sector. The constant rate of ! success is !be attributed to Targets strong branding and, more importantly, its customer loyalty. An ! effective marketing strategy Target uses to foster customer loyalty is its rewards card, REDcard. REDcard rewards customers get a five percent discount on ! shopping trips, free shipping, and exclusive offers for specific offers available for ! members only. After implementing the REDcard, Target customers shopped twice as ! often while! spending 50 percent more than usual amounts (Tierney). Not only is the REDcard having positive effects on sales, but REDcard members increased 11.6 ! percent in the past year. Target expects this trend to continue with time (Tierney). ! ! Targets Pharmacy Rewards program is a similar promotional program. It offers a five ! percent discount on one shopping trip after five prescriptions are filled. Pharmacy ! Rewards members can manage and pay their prescriptions online, and can even add ! family members to accrue five refills faster. Results show the Pharmacy Rewards ! program is paying off as pharmacy guests are shopping three times more often and ! spending about 50 percent more (Tierney). ! ! !

Revenues (billions)

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! ! Figure 2: Target is Competitive in Generic Sales Generics Within Pharmacy Segment ! Target generics offer a wide selection of ! medications based on customers conditions Generic Medications! ! and needs ! and are proven just as safe as &!!" other name !-brand medication such as Advil %#!" (Target:Pharmacy). Generic medications ! %!!" are cost efficient; a customer can purchase ! $#!" a 30-day supply for $4.00 and a 90-day ! supply for only $10.00 (Target: Pharmacy ). $!!" ! While Target pharmacy is yet to reach the #!" ! scope of competitors such as CVS or !" ! Walgreens, it is offering the same amount of Walmart! Kroger! Target! CVS! ! generics. As shown in this bar graph, ! Pharmacy ! Targets generic selection is on par with top ! players in pharmacy. ! Source: Wal-Mart, Kroger, Target, ! CVS ! ClearRX Provides an Exclusive Competitive Edge ! Targets innovative ClearRx bottle is a valuable asset, recognized in the Industrial ! Designers Society of Americas Design of the Decade (Frederick). The design includes ! clear labels, ! colored rings to prevent family mix-ups, an accurate dispenser, and more. The removable patient card keeps important information easily accessible rather than ! the difficult! to read warnings of old prescription bottles. An important branding tool for Target Pharmacy, the ClearRx bottle is a beneficial advantage in the competitive realm ! of pharmacy. ! ! For customers with regular prescriptions ! Target offers an auto-refill program. Once ! a customer is enrolled in the program, the ! pharmacy will automatically refill the ! prescription and notify the customer ! promptly. To streamline the process, ! Target customers may manage their new ! prescriptions and refills online or on ! smartphones with the mobile application ! (Frederick). ! ! Targets Tra!cking Customer Behavior Will Apply to the Pharmacy ! Targets history of tracking customer-purchasing data from as early as 2002, can provide ! personalized ! consumer experiences. From 2002 to 2010 Targets Revenue grew from $44 billion to $67 billion (Duhigg). Target assigns a Customer ID number to every ! customer that purchased an item at Target. The ID number uses consumer purchasing ! ! !

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! ! history to recognize store products customers may enjoy. As certain products are ! identified, Target gathers a list of coupons that pertain to possible future purchases, ! sending them to customers. Wellness of a Champion will continue the ID number system ! Target pharmacy. and apply it ! ! Affordable Care Act Increases Number of Pharmacy Customers ! ! The Affordable Care Act is set in motion, but wont be fully implemented until 2015. The ! program supports Medicare with new benefits, fights insurance fraud, cuts costs, and ! improves overall care for patients (The Affordable). The average person insured by Medicare !will save nearly Figure 3: U.S. Healthcare Spending Will Increase by 2020 !Citizens $4,200. taking advantage !of the Affordable Care Act ! will generate a larger pool of insured ! Americans,! effectively providing Target and other ! pharmacies ! with a larger customer ! base. The Congressional Budget Office ! states there are currently 53 ! million uninsured non-elderly ! Americans,! but are predicted to decrease ! to 27 million by 2021 due to ! new insurance plans. Rising insured ! Americans ! means spending increases !on health-related services, specifically from an ! average of! $8,936 to $13,708 Source: The Future by 2020 (The Future). ! ! ! ! ! ! How can Target focus on the overall wellness of consumers while increasing revenue ! and basket! size? ! Target must implement Wellness of a Champions two-pronged approach: ! 1. Boost ! interaction between pharmacist and Target guests by consultations. 2. Customize complementary coupons by tracking guests pharmacy purchases. ! ! ! ! ! ! !

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! ! Wellness of a Champion Will Focus on ! ! Guest Wellness and Increase Basket Size ! ! We recommend Target differentiate its pharmacy by focusing on overall customer ! wellness. First, Target should utilize NutriPledges nutritional seminars for current ! pharmacy technicians to provide guest consultations. Link shopping habits to provide ! related coupons for future purchases. Finally offer these coupons for Target exclusive ! brands (Archer Farms, Market Pantry, Simply Balanced, and Up &Up) to REDcard and Pharmacy ! Rewards members immediately after a Target pharmacy purchase or ! In-store coupon suggestions will create a personalized shopping consultation. experience! and encourage increase customer basket size. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

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Customer Service Should Drive Target Pharmacy! !


! Consumers! use two major factors when determining their pharmacy loyalty: proximity to home and ! customer service. Targets proximity to customers homes is difficult to change, but ! fortunately for Target, it already established a reputation of strong customer service. In !fact, J.D. Power and Associates says Target pharmacy demonstrates guest service better than any other brick and mortar mass merchandiser pharmacy (2013 ! U.S.) ! ! Figure 4: Target Leads Competitors in Pharmacy Customer Satisfaction ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Source: 2013 U.S. ! ! The five determinants of customer service are pharmacist, prescription ordering and ! pick-up process, cost competitiveness, quality of store, and non-pharmacist staff. The ! most important factor is the pharmacist. Rick Millard, senior director of the healthcare practice at ! J.D. Power and Associates, believes the pharmacist is key to customer satisfaction! even if some shoppers dont directly connect with them (2013 U.S.). ! ! ! ! ! ! !

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! ! Pharmacy Consultations are Personal and Informative ! ! Consultations ! Shift Focus on Customers Pharmacy Experience ! Target differentiates itself through excellent customer service and an enjoyable shopping ! Target Pharmacy can differentiate similarly by focusing on these established experience. strengths. !In fact, Target pharmacy already holds customers to high standards. JD Power & Associates has ranked Target highest in customer service among mass ! pharmacy merchandisers four (2008-2012) consecutive years (Frederick). Wellness of a ! Champions recommended ! consultations will create interactive ! pharmacy experiences with ! technicians advising customers on ! their predominant health concerns ! regarding specific medication and ! lifestyle. By customizing ! conversations, Target will add a ! personal touch to pharmacy ! experiences. ! ! ! ! Find Your Feel Good Provides a Strong Foundation for Wellness of a Champion ! With pharmacy technicians providing health advice ! and medication instructions to customers, Target will ! create a brand valuing and caring about customer wellness. !In 2012 Targets marketing tagline Find ! you Feel Good suggested consumers could find all ! essentials in one place (Frederick). their health During the ! campaign, Target invested in pharmacy technology ! and focused on wellness initiatives an experience! Target can use as a foundation for ! a Champion. Wellness of ! ! and Coupons Will Jointly Push a Health Initiative Consultations ! By providing personal pharmacy consultations, Target will demonstrate an innovative ! correlation between pharmacy and overall wellness. Since healthy diet and exercise ! habits generally support medications, Target physicians will provide helpful product ! examples offered in Target stores. Supplementing consultation recommendations, our ! coupon program will offer certain health items from Target exclusive brands (Archer ! Farms, Market Pantry, Simply Balanced, and Up & Up). ! ! ! ! ! !

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! ! Consultations Require Specific Training ! To implement consultations, Target will train current pharmacy technicians through ! annual health-related seminars from NutriPledge. A health and nutrition consulting ! services provider, NutriPledge offers nutrition seminars and workshops. Seminars topics ! include: ! Fabulous fibers for your health ! Functional foods to improve health and wellness ! Lipids at a glance ! Nutrition secrets to weight loss and weight management ! Nutrition strategies to prevent from chronic illness ! Simple nutrition solutions to keep your blood glucose under control ! After attending seminars, informed technicians will focus on personal wellness while ! considering each patients medications use and health conditions (Nutrition). ! ! Consultations ! Provide a Target Clinic for Those Without One Target clinics currently offer consultations ! and services ! including diabetes management, immunization, ! and smoking cessation. Clinics employ nurse practitioners and physician ! assistants ! providing medication and treatment !guidelines based on evidencebased medicine, (Frederick). By offering ! trained preexisting technicians, Wellness of a ! Champion ! will provide similar services in pharmacies without clinics, avoiding ! additional hiring and building costs. ! ! ! Coupons Increase Revenue and Satisfaction ! ! Rises Among Consumers Coupon Use ! In recent years, coupons became increasingly popular especially following the recession, ! creating favora ble trends for Wellness of a Champions coupon program. Around 80 percent of !consumers regularly shopped with coupons during 2012, compared to 63.6 ! percent before the recession in 2007 (Coupon Statistics). Our American consumers ! largest segment of coupon users in the world with 88 percent using them represent the ! when shopping (The Power). Presently, two-thirds of customers use coupons for more ! than half their shopping trips and actively search for coupons in stores (Coupon Statistics).! Roughly three-quarters of respondents to a survey claim they use coupons ! during at least some shopping trips. Wellness of a Champion will leverage these desires ! habits by making the guest experience easier and providing coupons up and existing ! front. ! ! ! !

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Figure 5: North Americans Use Coupons Most

! ! " ! " ! ! ! Coupons Help Our Valued Customers ! Coupons promote specific store items and reward customer loyalty, while helping the ! customer. Customer service is something Target prides itself on, therefore it is important ! to think about how this coupon program will benefit our guests. In 2012, 2.9 billion ! coupons were used, providing customers a combined total of $800 million in discounts ! (Coupon Statistics). That is $800 million a customer can use on other items in Target ! stores, creating a cycle that initially benefits the customer with discounts and leads to our ! benefit through larger basket size. ! ! Source: The Power ! ! Coupons Help Valued Customers ! Coupons promote specific store items and reward customer loyalty, while helping the ! customer. Target prides itself on customer service, therefore analyzing how our coupon ! benefit guests is essential. In 2012, 2.9 billion coupons were used, program will ! providing customers a combined total of $800 million in discounts (Coupon Statistics). ! million a customer can use on other items in Target stores, creating a cycle That is $800 ! initially benefiting the customer with discount and leading to Targets benefit through ! larger basket size. ! ! Coupons Generate Customer Satisfaction ! Coupons satisfy customers financially and mentally. In 2012, 80 percent of consumers ! say they feel smarter when using coupons while shopping (Coupon Statistics). A ! happy shopper means a better shopping experience, an outcome every retailer should ! strive for. In fact, research connects coupons with brain activity linked to happiness. ! Those who receive $10 in coupons feel 38 percent higher Ocytocin levels, 32 percent ! calmer breathing rates, five percent slower heart rates, and 20 times less sweaty palms ! (Money Talks). A happier customer is more likely to buy additional products and ! associate happiness with Target. ! ! Customers Want Our Coupon Program ! Wellness of ! a Champions coupon program will bring to customers the benefits they look for. Simply !handing coupons to customers when buying medications help the customers at the time ! of purchase when needed most. Forty-seven percent of surveyed shoppers want retailers ! to send them a coupon while in the store or nearby (Coupon Statistics). Not only will ! Target distribute coupons, but these coupons will conveniently correlate to ! ! !

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! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Source: Coupon Statistics ! ! ! customers pharmacy purchases. Generally, about 20% of shoppers find coupon policies ! confusing (Coupon Statistics). With the Wellness of a Champion coupon program, we ! strive to limit confusion; it is a simple two-step process making shopping trips even more ! convenient by suggesting items customers may not think of. With data on purchasing ! history supporting coupon selections, Target can provide the right discounts for products ! customers generally purchase together. ! ! Wellness of a Champion Will Increase Basket Size ! ! ! Loyal Customers Will Increase Revenue Focusing on ! The Target Corporation enjoys a large customer base allowing ! trustworthy guest loyalty. By leveraging its established ! customer base, Target can convert non-pharmacy guests into ! regular pharmacy members through effective marketing. In ! 2009, Target initiated pharmacy marketing projects, planning to increase! marketing expenditures and the amount of in-store ! (Target to Increase). Targets Kathryn Tesija pharmacies ! lementing in-store pharmacies will contribute to shared; imp store-wide ! sales growth, claiming many of Targets best ! guests in terms of frequency and basket size are loyal Target ! pharmacy guests (Target to Increase). ! ! ! !
Figure 6: Rising Income Increases Coupon Usage

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! ! Pharmacy Members Shop Frequently ! Initially, enrolled Target pharmacy members shopped an additional three times and ! generally spent around 50 percent more than non-pharmacy guests (How is Targets). ! Currently, the number of pharmacy members is growing, Gregg Steinhafel, chairman, ! president, and chief executive ! Figure 7: Rewards Program Increases Sales officer of Target states, from 2012 to 2013 ! Pharmacy Rewards members !rose 70 percent and Target Pharmacy! ! additional five times in shopped an Rewards Program Sales! ! Target stores. Targets new (Billions)! ! members also spend an additional ! $90 million in other store ! departments. For the future, %,$)! ! membership enrollment is expected ! to increase by 50 %,! ! percent. Target already exceeds %+$)! projections ! as of October, with ! pharmacy program transactions %+! ahead 17 ! percent of last years ! (Troy). Source: Troy ! ! Wellness of!a Champion Will Assist Target Guests Current Behavior ! Guests visiting Target can fulfill pharmaceutical needs while visiting other departments in ! one shopping trip. Dr. Kevin Ronneberg, associate medical director of Target ! provides an example of Target pharmacys benefits for customers. A Corporation, ! mother awakes one morning noticing her sons high temperature and keeps him home ! from school. The pair goes to Target ! pharmacy for suggestions on medication ! and additional care. After her pharmacy ! purchase, the mother buys tissues for her ! sons runny nose (Video Feature). Target ! pharmacy undoubtedly already provides ! value for guests in need, and with our ! Wellness of a Champion program, it can ! proactively suggest complementary ! products like the tissues the mother ! bought. ! ! Linking Pharmacy Purchases With Customized Coupons Will Increase Basket Size ! Target products relating to prescription orders are plentiful, ranging from health and ! beauty to grocery items. The grocery section provides worth within our program as ! retailers value grocery departments because they already increase cross-sell and basket ! ! !

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! size (How! is Targets). Increases in purchases are accompanied by the fact average customers ! are ten times ! more likely to shop at stores with grocery departments rather than solely ! pharmaceutical or general retail stores (How is ! Targets). ! Distributing coupons for complementary goods such as Up & Up tissues, ! Simply Balanced soups, or Market Pantry low-fat ! frozen yogurt incentivizes more purchases, ! especially when suggested by a technician. After ! all, 73 percent of Americans highly rate pharmacy ! staff on trust, ! honesty, and ethics (Record). ! ! Implementation ! Pharmacy Rewards and REDcard members are offered a free initial Target ! consultation with trained pharmacy technicians. ! Utilize ! pharmacy history records to link medications to products in other Target departments. ! ! Customers are given coupons promoting Target exclusive brands, relating to ! their ! specific pharmacy purchases and orders. ! ! ! ! ! ! PROCESS COMPLETION ! Consultation training February 2014 ! ! February Link Pharmacy and Retail ! 2014 ! Coupon design and creation March 2014 ! Connect to REDcard and ! April 2014 Pharmacy rewards! program Provide Consultations May 2014 ! ! and Advertise in store May 2014 ! through consultations ! SEE RESULTS! July 2014 ! Jan Feb Mar Apr May June Jul ! ! ! ! !

Implementation Timeline for Wellness of a Champion

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! ! Wellness of a Champion Will Maximize Profit ! ! Wellness of!a Champion Will Increase Revenue in All Target Departments The average ! Target customer spends about $142 each visit (How Much). We estimate that, on average, the conversion rate for a Target shopper is approximately 57% ! (Chart/table From). About 2.5 million people visit Target each day, totally about 912 ! million each ! year (How Many). If 57 percent of the 912 million make a purchase, about 520 million !shoppers purchase something at Target every year. If each of these customers spends about $142 at Target during their visits, that equates to about 72 ! billion in sales, the figure that Target states as their annual sales in 2012 (Target 2012 ! Annual Report). ! ! Last year, Target Pharmacy members increased by 70 percent and created an additional ! $90 million !in sales (Troy). Our goal is a 50 percent increase of enrollees this year, generating !an additional $64 million in sales for Target. Wellness of a Champion agrees Targets goal ! of a 50 percent increase for Pharmacy Rewards members, yet its results will come from non-pharmacy customers as well. ! ! Based on a! survey we conducted, 70 percent of respondents shop at Target, 20 percent are Pharmacy ! Rewards members, and 10 percent purchase prescriptions at Target pharmacy without membership. Ideally, Target wants to convert all non-members to ! members but realistically, we aim to convert 40 percent into Target Pharmacy Rewards ! members. ! ! Wellness of!a Champion Will Inquire Low Costs Multiple factors require consideration when analyzing cost for our Wellness of a ! Champion campaign. Required, annual training programs for existing pharmacy ! technicians! will be provided through health and wellness seminars through NutriPledge. Covering a !variety of health topics, NutriPledges seminar topics include: ! Fabulous fibers for your health ! Functional foods to improve health and wellness ! Nutrition secrets to weight loss and weight management ! Nutrition strategies to prevent from chronic illness ! Simple nutrition solutions to keep your blood glucose under control ! Every technician will choose two out of the five topics offered annually. Employees from ! the same pharmacy must coordinate, ensuring each session is attended by at least one ! technician to gain the widest breadth of knowledge. NutriPledge seminars provide ! pharmacy workers skills to counsel customers regarding health needs. With five ! technicians! at each of the 1500 Target pharmacies across the nation, about 6000 employees !will need training. NutriPledge costs $15 per person for group training sessions, costing Target $90,000 plus travel fees (Nutrition). In total, training pharmacy ! employees !will cost about $100,000 a year. ! !

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! ! ! ! ! ! ! Training Fees Travel Fees Overall Cost ! ! ! ! ! a Champion selects a varied product mix to discount and customers can Wellness of ! choose to utilize the coupon through different outlets. About 65% of customers want their ! coupons loaded onto their customer loyalty cards (2013 Coupon Trends). Target ! customers with this preference can have coupons loaded onto their REDcard and for ! those that prefer otherwise, hard copies are available. Coupon manufacturing will not ! add significant expenses as Target currently uses coupons for other departments, suggesting !Target previously considered coupon costs. Targets coupon advantage will ! stem from only discounting Target exclusive products, causing absorption and balance of discount !costs for the Target Corporation. ! ! ! ! ! ! ! NutriPledge: ! ! http://www.nutripledge.com ! Primary Phone Number: (765)-391-1558 ! ! Secondary Phone Number: 765-491-6700 ! ! ! ! Wellness of!a Champion Will Significantly Add to Revenue ! As shown in appendix E, we predict the number of new Pharmacy Rewards members is ! large in the best-case scenario. Based on our survey, 20 percent of respondents already ! enjoy the rewards program, 10 percent utilize Targets Pharmacy, and 70 percent are ! loyal Target guests. Through customers love of coupons and established loyalty to ! Target, we predict a 40 percent increase in customers in the Pharmacy Rewards ! program and who purchase pharmaceuticals at Targets Pharmacy. ! ! ! !

$90,000!

$10,000!

$100,000!

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!

Wellness of!a Champion Will Impact Revenue ! In a worst-case scenario Target would not reach the 70 percent of respondents already ! Target. However, it would focus on the 10 percent of respondents already shopping at ! utilizing Targets pharmacy. Instead of using resources to convert shoppers to members, ! Target can focus on incentivizing a specific target market to sign up for the Pharmacy ! Rewards program. ! Wellness of!a Champion Adds Sizable Value to Target ! Assuming current costs remain unchanged Target will increase revenue by ! $492,230,000 across all departments due to the Wellness of a Champion campaign. ! contributing sales, Wellness of a champion adds other intangible benefits In addition to ! to Target. Target provides healthy options for consumers through couponing and health ! consultations. Providing helpful products to customers at the right time is a valuable ! benefit to add. Customers find value in Target pharmacy not only in price and selection, ! but in manners such as excellent service and genuine concern for the customer. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
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! ! ! ! ! brand name Strong Target ! Attracting prices for target market ! Product Variety ! Online medical videos reinforcing health ! messages ! Available online prescription orders ! Satisfying customer service ! Innovative ClearRx prescription bottle ! Customer loyalty through Red Card and ! ! pharmacy rewards program ! ! ! ! ! ! ! ! ! ! ! ! Ability to stabilize in recession ! Typical Target customer earns ! disposable income ! Additional clinic and pharmacy locations ! Need for specialty pharmacies and ! drugs ! Increased population with health ! insurance ! Create new benefit and customer ! service programs ! ! Customize customers attraction to ! coupons ! to target retail Link pharmacy ! ! ! ! ! ! ! ! ! !

! Appendix A: SWOT Analysis Prior to Implementation

! ! ! Weak pharmacy marketing Lack of clinic and pharmacy locations Lack of drive-thru Retail strength overshadows pharmacy Lack of pharmacy price and service differentiation Uninformed existing Target customers on Pharmacy offers Lack of retail and pharmacy connection

Strong market competitors (CVS, Walgreens, Kroger) Geographic sectors dominated by competitors Customer loyalty to chain and local competitors Unknown Affordable Care Act repercussions Price and loyalty benefits offered by major competitors Difficult market penetration

! ! !

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! ! ! ! ! name Strong Target brand Reintroducing ideals ! of Find your Feel Good Pharmacy consultations reinforce customer ! relationships and satisfaction ! More informed customers through consultations Larger basket size ! by promoting Target exclusive brands: Up & Up, Archer Farms, and Simply Balanced ! Linkage to Targets wellness retail and food ! new health and wellness departments creates branding ! Coupons attract customers ! Coupons connected to additional Target departments ! increase basket size ! Personalized coupons provide guests with customized experience ! Eliminate use of resources with focus on converting ! existing customers ! loyalty through rewards Enforces customer Differentiating pharmacy program against Targets ! competitors ! ! ! ! ! ! ! Rebranding with ! focus on wellness sheds positive light in ! new Target initiatives Customers purchasing more than intended ! with coupon suggestions ! Conversion of ! existing target shoppers to pharmacy customers ! After informing ! existing Target customers, market to external consumers ! Lucrative pharmacy market easy to rise ! above competitors ! Unknown Affordable Care Act repercussions ! increased insured Americans Expansion of !target clinics upon establishing ! a steady customer base ! ! ! ! ! ! ! ! ! !

! Appendix B: SWOT Analysis After Implementation

! ! No focus on pursuit of new customer base Lack of advertising outside Target stores Costs and overhead associated with consultations and coupon implementation Limited existing Target clinics Only promotes target exclusive brands Only benefits REDcard and Target pharmacy reward members Coupons eligible for three months

! Increase costs of hiring and training technicians Lost time due to customer consultations Future competing coupon and promotion programs Customers may choose not to utilize consultations Unknown Affordable Care Act repercussions shifting insurance plans throughout geographic sectors Customer loyalty to chain and local competitors

! !

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! ! Appendix C: Coupon Demographics Based on Household Income ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

! ! ! ! ! ! ! ! ! ! !

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! ! Appendix D: Coupon Demographics Based on Age ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

! ! ! ! ! ! ! ! ! !

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! ! ! ! ! ! ! Pharmacy ! Sales ! ! ! ! $6,412,500 ! ! ! $6,412,500 !


!

Calculations:

Best Case:

Worst Case:

! ! ! ! ! Conversion ! Survey Rate ! Ratio ! ! ! ! 10% 57% ! ! ! 30% 57% ! ! ! ! ! ! Non-Pharmacy New Pharmacy ! Rewards Members Rewards Members ! 10% ! ! ! ! ! $64,000,000 ! $91,057,000 ! ! ! ! ! ! Non-Pharmacy New Pharmacy ! Rewards Members Rewards Members ! 10% ! ! ! ! ! $64,000,000 ! $91,057,000 ! ! ! !

Appendix E: Financials
Revenue of Non-Pharmacy Rewards Members

Average Spending per Customer

$142

$91,057,500

$142

$273,172,500

Target Guests 30%

Revenue

$273,172,500

$492,230,000

Revenue

$155,057,500

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! ! Works Cited ! ! ! 2013 Coupon Trends. Winston-Salem: Inmar, Mar. 2013. PDF. ! ! "2013 U.S. Pharmacy Study." J.D. Power. 30 Sept. 2013. Web. 28 Oct. 2013. ! ! "Chart/table From: In-Store Shopping Conversion Rates Stable Through Christmas." ! ! Chart/table From: In-Store Shopping Conversion Rates Stable Through ! ! Christmas . Web. 13 Nov. 2013. ! ! "Coupon Statistics." Ilovecouponmonth.com. Web. 30 Oct. 2013. ! ! Duhigg, Charles. "How Companies Learn Your Secrets." The New York Times. The ! ! York Times, 16 Feb. 2012. Web. 28 Oct. 2013. New ! Fein, Adam! J. "2012 Market Share of Top Pharmacies." Drug Channels. 15 Jan. 2013. ! ! 20 Oct. 2013. Web. ! ! Frederick, Jim. "Target Extends Wellness Outreach." Drug Store News. ProQuest. Web. ! ! 18 Sep. 2013. ! ! "How Is Targets Groceries Business Evolving?" Trefis. Web. 30 Oct. 2013. ! "How Many! People Shop at Target Each Day?" WikiAnswers. Answers, Web. 13 Nov. ! ! 2013. ! ! Do We Spend at Target & Walmart?" Web log post. Mnteractive. Web. 14 ""How Much ! Nov. ! 2013. ! "Money Talks, ! but Saving Money Screams; Coupons Can Get You Customers. ! Upstart.bizjournals.com . American City Business Journals, Web. 08 Oct. 2013. ! ! "Nutrition Seminars and Workshops." NutriPledge. 2012. Web. 12 Nov. 2013. ! ! ! ! !

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! ! "Pharmacy !Is One Silver Lining of Target's Cloud." Drug Store News. Web. 29 Oct. ! 2013. ! ! "Record 64% ! Rate Honesty, Ethics of Members of Congress Low." Record 64% Rate ! Honesty, Ethics of Members of Congress Low. Web. 30 Oct. 2013. ! ! Reingold, Jennifer. "Target's Inner Circle." CNN Money. 18 Mar. 2008. Web. 28 Oct. ! ! 2013. ! ! "Target 2012 ! Annual Report." 2012 Annual Report. Web. 02 Sept. 2013. ! Target: Pharmacy: $4 Generics. Target, 2013. Web. 28 Oct. 2013. ! ! "Target to Increase Marketing Spending." Widgets RSS. Web. 29 Oct. 2013. ! ! "The Affordable Care Act - Strengthening Medicare." Nursing Community for Nurses and ! ! Nursing Students RSS. Web. 29 Oct. 2013. ! ! The Future ! of Healthcare." Web log post. Visual.ly. Web. 14 Nov. 2013. ! "The Power of the In-Store Experience." Nielsen.com. Newswire, 17 July 2013. Web. 30 ! ! Oct. 2013. ! ! Tierney, Jim. "Target's Rewards Program Might Key Q2 Results." Loyalty360.. 20 Aug. ! ! 2013. Web. 14 Nov. 2013. ! ! Troy, Mike. "Pharmacy is One Silver Lining of Target's Cloud." Drug Store News. ! ! ProQuest. Web. 16 Sep. 2013. ! ! "Video Feature: Target Corp.'s Dr. Kevin Ronneberg (4:12)." Modern Healthcare. Web. ! ! 29 Oct. 2013. ! ! ! ! ! ! !

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! ! Works Consulted ! ! "$4 Prescriptions." Walmart.com. Walmart, 2013. Web. 28 Oct. 2013. ! "2012 U.S. !Pharmacy Study." J.D. Power. 27 Sept. 2012. Web. 28 Oct. 2013. ! ! Agnese, Joseph. Supermarkets & Drugstores. Report: Standard & Poors, 2013. ! ! NetAdvantage . Web. 9 Sept. 2013. ! ! "Wal-Mart Lags in Clinic Race." Wall Street Journal. Jun 27 2012. Banjo, Shelly. ! ! ProQuest. Web. 16 Sep. 2013 . ! ! Bernard, Sarah. "The Perfect Prescription." New York. New York Media LLC., Web. 16 ! ! 2013. Sept. ! Carnevale, !Chuck. "Target Corp Offers Solid Value And An Above Market Yield." ! Forbes ! . Forbes Magazine, 15 Mar. 2013. Web. 02 Sept. 2013. ! "Contact." NutriPledge . 2012. Web. 12 Nov. 2013. ! ! "Corporate !Fact Sheet." Fact Sheet. Web. 10 Sept. 2013. ! Coupon Trends 2012 A Look Back. Inmar, 19 Feb. 2013. PDF. ! ! CPG Coupons: U.S. Market Analysis. Deerfield: NCH Marketing Services, Inc., 2013. ! ! PDF. ! ! "CVS Caremark Corporation ." Advantage.marketline.com. Marketline, 01 Nov 2012. ! ! Web. ! 2 Sep 2013. ! CVS Caremark Insights 2013: Drug Trend and Key Issues in Pharmacy Care. ! ! cvscaremarkfyi.com. CVS Caremark. Web. 22 Sep 2013. ! ! "Drug Price! Comparisons: Best Pharmacies For Your Wallet."Minnesota.cbslocal.com . ! CBS Local Media, 21 Feb 2011. Web. 2 Sep 2013. ! ! ! !

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! ! "Get ready,! get set for National Preparedness Month."Corporate.target.com. Target ! Brands, 05 Sep. 2012. Web. 8 Sep 2013. ! ! Heffernan, !Neal. Digital Vs. Traditional Coupons. Knowledge Networks, 2011. PDF. ! "Is There a !$4 Generic for My Medication?" Target.com. Target. 2013. Web. 11 Nov. ! 2013. ! ! Lipson, Alison. The Drug Store Shopper-US-January 2013. Report: Mintel, Oxygen. ! ! Web. ! 9 Sept. 2013. ! Merholz, Peter. "Four Customer Experience Lesson from Target's ClearRx." Harvard ! ! Business Review. Harvard Business School Publishing, 1 June 2009. Web. 16 ! ! Sept. ! 2013. ! Moylan, Martin. "Target's REDcard Revs up Sales." MPR News. Minnesota Public ! ! Radio, ! 12 June 2013. Web. 28 Oct. 2013. ! "NABP: A Resource for the Regulation of Pharmacy Practice." National Association of ! ! Boards of Pharmacy. Web. 9 Sep 2013. ! ! "Newswire." The Coupon Comeback. Nielsen, 13 Apr. 2010. Web. 08 Oct. 2013. ! ! Paley, Amber. "Managing Medications for Elderly Patients." Pharmacy Times. HCPLive, ! ! 05 Dec 2011. Web. 9 Sep 2013. ! ! "Personality counts: Walmart's frugal, but Target charms. ! ! management.fortune.cnn.com . Time Warner Company, 19 Aug 2011. Web. 2 ! Sep! 2013. ! ! CVS Pharmacy. CVS. Web. 02 Oct. 2013. "Pharmacy." ! ! Kroger Pharmacy. Kroger, 2013. Web. 28 Oct. 2013. "Pharmacy." ! ! !

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! ! "Pharmacy." ! Target.com. Target, 2013. Web. 28 Oct. 2013. ! "Pharmacy." ! Walmart.com. Walmart. Web. 02 Oct. 2013. ! "Profitable Growth." Corporate.target.com. Target. Web. 8 Sep 2013 ! ! "Q4 2012 Target Corporation Earnings Conference Call - Final." ABI/INFORM ! ! Complete . ProQuest, 27 Feb. 2013. Web. 9 Sept. 2013. ! ! "Rewards and ! Benefits." Target.com. Target, Web. 28 Oct. 2013. ! Rooney, Jennifer."Target's Jeff Jones, In First Interview As CMO, Reveals What's In ! ! Store ! For The Brand."forbes.com. Forbes LLC, 25 Jun 2012. Web. 2 Sep 2013. ! "Specialty Pharmacy." Target.com. Target. Web. 02 Sept. ! ! 2013. ! ! "Strong communities." Corporate.target.com. Target. Web. 8 Sep 2013. ! ! "Target Company Statistics." Statistic Brain RSS. 26 Oct. 2012. Web. 11 Nov. 2013. ! ! "Target Corporation." Advantage.marketline.com. Marketline, 18 Jan 2013. Web. 2 Sep ! ! 2013. ! ! Target Hits The Mark With Customer-Driven Pharmacy Service. Pharmacy Times. ! ! 01 Feb. 2008. Web. 02 Sept. 2013 ! ! Target Pharmacy Rewards. Target.com. Target, 2013. Web. 02 Sept. 2013 ! ! "Target Sees Health Care as Vital Component of Business Model." Chain Drug Review. ! ! Business Insights: Essentials. Web. 8 Sept. 2013. ! ! "Targets Results Could Benefit From Better Macro Conditions And Rewards Program." ! ! . Web. 29 Oct. 2013. Trefis ! ! ! ! !

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! ! "Target Sweetens Pharmacy Rewards." Chain Drug Review. 3 June 2010. Web. 29 Oct. ! ! 2013. ! ! "Target tops ! for customer experience."Corporate.target.com. Target, 05 Mar ! 2013. ! Web. 8 Sep 2013. ! "Target turns ! old pill bottle design on its head." nbcnews.com. Associated Press, 26 Apr ! 2005. ! Web. 2 Sep 2013. ! The Affordable Care Act Your Questions Answered. ABTA. Web. 13 Oct. 2013. ! ! United States. ! U.S. Bureau of Labor Statistics. Division of Occupational Employment ! Statistics. 29-2052 Pharmacy Technicians. U.S. Bureau of Labor Statistics, 29 ! ! ! Mar. ! 2013. Web. 11 Nov. 2013. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

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