Professional Documents
Culture Documents
Presentation
Donnie Laur
• Rather than building a new way to connect, use the technology and
hot website of the time. Bind yourself to connecting and ideas and
if the technology shifts, so will the people that you connected with.
• Media Assets Toolbox. Your photos, videos, news, all in one place
or every place. Rather than host off a server and struggle to get
people to the page, just place it on social media websites, usually
free, that forward or suggest people to you. These sites have great
search features, very large search engine results and people are
already there using it.
facebook numbers are estimated... but they are growing by 750K users a day.
The fastest growing demographic is those 35 years old and older (alumni?
parents of high school students?)
More than 5 billion minutes are spent of facebook each day (worldwide)
More than 2 billion pieces of content (web links, news stories, blog posts,
notes, photos, etc.) shared each week.
More than 65 million active users currently accessing facebook through their
mobile devices. Those that use mobile devices on facebook are almost 50%
more active on facebook than non-mobile users.
Source: http://www.facebook.com/press/info.php?statistics
logged in as
gets posted as
Normal user accounts are for real people and facebook can
and will remove users who are not real people.
homecoming?
Insights!
Favorite Pages and connect a community
Shortened username
Measure Return on
Investment
OLD ROI =
(Gain - Cost) / Cost of Investment
• Highlight achievements or good news. This will usually result in a digital pat on the back
or digital hi-five. “Way to Go”, “Congrats”. When people offer interaction, it posts on the
Page and also on their home and others can see it. You might then be suggested as a
friend or a page to them without any direction interaction with them.
• Updates that receive a lot of interaction are often highlights (such as the facebook
homepage sidebar).
• Post media content such as photos, videos, links, and even events. These all encourage
interaction and often someone else will share your link with others. People love to look at
photos and video content and comment or “like” and item.
• Even if it might not relate to the page or account, you can often get good feedback and
interaction by talking about news or events. If you see something interesting and
relevant, let others know. If you only talk about yourself, it isn’t very fun for someone to
be your friend in a social network. Therefore, pass on other stories, links, or events from
the community or field of study.
• Be a good “friend”. Share and comment on updates that others have made. If using
Twitter, Retweet others Tweets.
flickr
youtube EDU
Something can be as simple as a video contest that people have to upload the
video to Youtube and include “Why I like Southern IL University”.
From there people will comment, view, and rate. The videos can be used as
promotional materials and as a means to direct people to your social media
websites.
Help out new departments or groups that know that they need
to do this, but are not sure what to do, or how to do it.
3.) Keep your contact information personal. For your own safety and
security, please refrain from posting personal contact information (home
phone numbers, mailing addresses, personal email addresses, etc.) on the
LinkedIn community boards, on the Facebook wall and in blog comments.
4.) Don't spam. We encourage you to use the space as a platform to share
information about your work and achievements. However, commercial
advertisements, solicitations and promotions are not allowed.
* You may post any content that is not threatening, obscene, a violation of intellectual property
rights or privacy laws, or otherwise injurious or illegal.
* Representation of your personal opinions as being endorsed by the University or any of its
organizations is strictly prohibited. You may not use the CSU name to promote any opinion, product,
cause, or political candidate. Be sure to include the statement: "this is my personal opinion and not
necessarily that of the University" when necessary.
* By posting content to any social media site, you agree that you own or otherwise control all of
the rights to that content, that your use of the content is protected fair use, that you will not
knowingly provide misleading or false information, and that you indemnify and hold the University
harmless for any claims resulting from the content.
* While CSU does not regularly review content posted to social media sites, it shall have the right
to remove any content for any reason, including but not limited to, content that it deems
* When using or posting online material that includes direct or paraphrased quotes, thoughts,
ideas, photos, or videos, always include citations. Provide a link to the original material if
applicable.
* Refrain from using information and conducting activities that may violate local, state, or federal
laws, and regulations.
• Try to speak as a person would, when possible. However, remember that you are speaking
as an representative of the University and you are held to higher standards.
• Use your common sense. While you want to speak like a person, you don’t want to be too
personal. Don’t get private, no reason to.
• Shy away from commenting those posts or comments that use bad language or judgement.
Even if you agree.
• If a student or alumni win an award or accomplishment and we run a story about it, post
that story to their SM wall or account.
• Be a good friend by posting others news and links to your wall and click the like or rate link
if others have good news.
• Don’t overdo it. Spread out posts and comments. If you are doing too much, take a break.
However, don’t look overly inactive.
YOU.
* Already won the
person of the year.
• of course, twitter.com
• via txt message. Simply txt to 40404.
• Tweets can be sent automatically from
a blog or RSS service using
twitterfeed.com
• Establish relationships
• Chat with someone by sending a message with the @ sign before the
username.
• Only strong as the weakest link. social media done wrong by others
at SIUC could affect our efforts.
• Set in place Best Practices and guidelines for existing and social
media efforts.
• Create new faculty, alumni, and student testimonials and profiles and
highlight them on social media networks.
Donnie Laur
Digital Media Systems Specialist
College of Mass Communication and Media Arts
Southern Illinois University Carbondale