Word Count: 708 Caitlin Davis Dr. Karin Medoza Intermediate Composition (English 2089 Sec.

085) 24 March 2014 Rhetorical Analysis: Revlon Nail Enamel Over the last few weeks in this English class, we have spent time on the types of pieces that we can use in our research, and what the pros and cons are of each type. A scholarly source is a peer-reviewed book, article, or journal. A theoretical-based journal, also known as a popular source, is a magazine, journal, or newspaper source that has not been peer-reviewed, and is to understand information that is currently happening or is useful when a reader just wants to get a quick understanding of a topic. Both types of articles are vital to a strong research paper, but scholarly sources are more accurate and more reliable. My proactive print ad comes from the July 2013 issue of Glamour magazine (pg. 63) and it is a promotion for Revlon Brilliant Strength Nail Enamel, and it has a celebrity (Emma Stone) endorsing the product. Emma Stone is the main component of the ad, and has her hand painted and laid across her chest, with her hand painted in chrome, orange color. She has a defined, seductive look on her face, and then in the right corner of the ad, several of the nail polishes are stacked, and are dripping paint. This ad is targeted at women, who like to paint their nails, and it gives them the idea that they will be able to look as beautiful and as sexy as Ms. Stone and that this nail polish is of high quality and will give them a boost in their self-esteem. This ad stands out because it uses a celebrity to endorse the product, and they use a dark background, with bright, contrasting colors to emphasize the polish.

Before I read the article written by Grant-Davie, I had not realized that advertisements, like the one that I mentioned previously that starred Emma Stone, are so prominent and are examples of rhetorical situations in real life. He uses examples of a person who is cold, but instead of asking you to turn up the heat, they just say that it is chilly; they didnt ask you directly to make the temperature warmer by raising the thermostat, but by responding rhetorically and analyzing his actions and words, you understand that the temperature needs to be raised (Grant-Davie 102). Now that I am aware that this is a rhetorical situation, I realize that this happens several times a day with my friends and family. For example, my boyfriend will say that he is hungry. He will say that he is hungry, and by this he wants me to cook him something, but he will not directly say this. He is not saying what action he wants, but using my rhetorical analysis, I am able to understand what he truly wants. Each of the Grant-Davies components of rhetorical situation is seen in the Revlon nail enamel ad. These components include the exigence of the ad, which is the goal of the Revlon selling their polish, and

promoting their business name, and also that the people buying the product will want it because it will enhance the quality of their appearance, and bring them increased self-esteem. The rhetors are the people of Revlon who have the goal of selling their product, the Revlon nail enamel. The audience of ad would consist of mostly young women. The constraint of this ad is that it is aimed mostly at young women, and this cuts down on their audience number, and the nail polish isnt as much as a focal point, as Emma Stone is, and that can be distracting to viewers. Overall, the ad does display a need that American women have, and addresses a small way to increase their self-esteem and self-worth. In the paper by Talbot, he uses you to address the audience, and I believe that this is aimed towards the general audience, but not anyone in particular. To make this reading more clearly and more personal, Talbot should clarify who he addressing, and clarify who the you is. Talbots paper feels and reads a bit chaotic and could be better to eliminate the amount of characters that he discusses. The paper is strong and interesting, but it lacks concentration and ease of reading. New Vocabulary: 1. Wholly: Entirely and completely (pg. 105) With the amount of work that is required of me for my college classes, I have wholly given into the idea of not having a social life this semester. 2. Discourse: Communication of thoughts by words The two students had a lively discourse about the route of action that the government should take to handle the amount of debt that the country owes. (pg. 105) Works Cited Glamour Magazine. Revlon Brilliant Strength. July 2013. Print. Grant-Davie, Keith. Rhetorical Situations and Their Constituents. Rhetoric Review 15.2 (1997): 264-79. Print. Talbot, Zachary. A Rhetorical Analysis of Authors on the CIA Torture Inquiry. Boston: Bedford, 2011. Print.