Table of Contents

Executive summary. 1.0 Introduction of the company.................................................................................................... 2.0 Purpose........................................................................................................................................ 3 4- 15 3

3.0 Company Background 17-19 4.0 Owners of company background 20-27 5.0 Location Of the business. 28 6.0 Administration Plan a. Introduction to the organization 29-30 b. Organization Chart 31 c. Manpower Planning 31 d. Schedule of tasks and Responsibilities 32-37 e. Schedule of Remuneration 38

f. List of Nutritional Supplementary 39 g. List of Equipments 40-42

h. Administration budget.............................................................................................
7.0 Marketing Plan

43

a. Product/service description 44-48 b. Market 49-55 c. Competitor 56 -60 d. Price 61-62 e. Promotion Strategy 63-66 f. Place.. 67 g. Marketing Budget 68

8.0 Operational Plan a. Process Flow Chart 69 b. Production schedule . 70 c. Machine and Requirements 71 d. Manpower Requirements 72 e. Operational Layout Plan 73 f. Operation Budget 9.0 Financial Plan a. Administrative,operation and marketing budget 75-77 b. Project Implementation Cost 78 c. Depreciation schedule for fixed assets.79-82 d. Sources of funds Schedule 83-84 d. Proforma Cashflows 85-86 e. Proforma profit and loss.. 87 f. Proforma Balance Sheet 88 g. Financial Analysis.. 89-90 10.0 Conclusion.. 91 11.0 Appendixes a. Invitation Card. b. Brochure. c. Poster.. d. Button badge.. 74

EXECUTIVE SUMMARY
The Dizzy Bizzy Fit World establishment described in this business plan is start-up ventured created by determined and dedicated individuals who are interested and want to foster a culture of healthy living in the community. As a licensed stylist, the owner has built a large customer based due they talents, creativity and they ability to connect with others. They knowledge and passion has helped to create the foundation for this endeavor. By focusing on high quality customer service, diverse offerings, creative promotion strategy and continuous development employees, our fitness centre is projected to increase sales to more than RM 500 000 in three years while maintaining a high gross margin on sales while strengthening cash management and working capital. A comprehensive analysis of the market indicates that the fitness and healthy industry is strong and robust, generating RM 17.6 billion in annual revenues. With personal grooming and appearance being a core aspect of Malaysian culture, the industry sustains its durability and growth by offering the best service to their customer. Additionally, the Dizzy Bizzy Fit World and fitness centre are gathering more popularity due to their want body slim, healthy life and body fit to do sports. The location of our fitness centre is high desirable as it is many student and young people whereby they are very active in sports. Within the region, the income of student got from the loan from government is able to spend some of money for them healthy and fitness. This factor strengthens our fitness centre and we choose target market which is not only student or young people but also the adult aged 25 to 50 that also potential customers whereby they want to keep maintain they healthy until older aged. A review of our competitors show thats we did not have competitor in that area whereby we are new one fitness center. These businesses focus on different target markets, pricing structures, and marketing approaches. With our consistent, high quality services and moderate pricing, we have the edge in attracting consumers by delivering a full range of service to our customer with convenient location. We also will create strategic marketing plan to attract the customer. In planning for our launch, we have put together a financial plan based of forecast for first three years of operations including our start-up expenses estimated at RM100, 000. We will acquire a loan in the amount RM 80 000 or 80% of the start-up costs. The owner will contribute the remaining RM 20 000 to meet start-up requirements.

1.0 INTRODUCTION
1.1 Name Of The Company
Dizzy Bizzy Fit World

1.2 Nature of Business We provide quality fitness center, fitness center which is customer driven with the goal to help those that are in bad physical state to get started in changing their life for the better. We offer our customers not just equipment to use or facilities in which to practice on, but an image, a lifestyle, and a standard of living. In order to maintain clients and attract new customers, the business must stay current with exercise trends. The trend that we following to attract the customers are efficient workouts, mind-body exercise, such as yoga, workouts that promote core strength, diet counseling, exercise for the whole family and routines that are gentle on joints. This is what Dizzy Bizzy Fit World will provide to each of its members. We will combine the use of various sports in order to appeal to all those who desire to develop useful skills and personal health. Personal training directed specifically to individuals will help every member with his or her goals and longer club hours will ensure that each customer will have access to our facilities during time that is convenient for them. Our motto, Our goals are to reach your goals will be the aspiration of all our employees and will cheer up customer satisfaction. Our mission is not just to create a sports club but also to educate and assist people to become healthier, more competitive, better looking, and passionate about their lives.

1.3 Industry Profile Industry analysis is the outlook for the specific industry where we look at the level of competition in the industry. As our company, the evaluation of the competitive position is an essential and a vital element for us. Our competitors consist of various, well-known, and yet the established cupcake shops that have survived in the industry to a great extent of economic difficulties such as UTHM Gym and Jom Sihat. Another consideration that we analyst is the cases of obesity was increasing from year to year. This is because of the trend and lifestyle of the people nowadays more prefers a fast food and their attitude of laziness. The benefits of being in this industry include meeting people, adding income, gaining independence and enjoyable way of life and perhaps restoring a new building. The business can give great satisfaction as it grows into a valuable investment or market. Here we include our PEST and SWOT analysis for our potential business. PEST analysis is an effective way to analyze external impacts on the service. This requires examining political, economic, social, technological environments. Political Malaysia Government policy has potential to influence the market, specific initiatives could benefit the industry but theres also a broader push on the part of the government to try and promote healthy eating and exercise possibly resulting in more people seeking fitness membership. Economic Factors such as utilities prices and wage rates will affect numerous aspects of the company. Meanwhile, Fitness clubs costs will rise and members may need to priorities their spending as cuts are made on their disposable income, especially in the prospect group. The evidence is that almost all consumers will cut back spending almost everywhere, and for people with lower incomes, a health and fitness club is very likely a first cut. Indicators such as unemployment rates and consumer expenditure are expected to contribute to not a very good operating environment. This means there will be a lot less disposable income available to be spent on discretionary items such as a health and fitness club membership and companies less likely to allocate precious funds to such an activity. The foreseeable future looks extremely difficult.

Social Lifestyle factors such as growth in convenience foods and home entertainment have resulted in more sedimentary lifestyles, consumption levels of alcohol are raising which will effect gym participation and subscription. In todays celebrity culture theres lots of pressure to look better and have nice body, this has influenced the levels of people who want to improve themselves.

Demographic changes are increasing the proportion of older (and, over time, very old) people; technology is blurring distinctions between the real and the virtual, the isolated and the social, and what is a product and what is a service. The middle classes with Western-style taste and aspirations are arising quickly in developing nations. Immediate gratification is increasingly sought and delivered. On the socio cultural spectrum there is a growing interest in sport, and the importance of fitness and health in this regard. Alongside this trend is societys growing consciousness of the importance of health. Health and fitness clubs have sprung up across the nation in recent years, alongside the realization that good health brings important benefits. People are a lot more conscious than they were 20 years ago about cholesterol and blood pressure etc. It is now recognized that exercise helps with all kinds of life-threatening ailments, such as diabetes and heart disease. It helps with high cholesterol, self-confidence, and self-image and weight loss.

As people get older many begin to place an emphasis on preventative medicine. Exercise is one of the biggest preventative activities one can take part in. The benefits are said to be physical and psychological. Obviously the exercise benefits are the same regardless, but the psychological component and the social component is said to be considerable also. People don't work out anymore just to get their heart rate up because their doctor tells them to. There's also real stress relief with working out. The general trend in fitness facilities has steered away from the body building kind, and more into the wellness mode.

Technological Its important that the Fitness center have up to date machines to compete with others and satisfy the needs of the members. Dizzy Bizzy Fit World center use technology to target the public in an effective way, text messages with special offers and online free trial vouchers. Better communication will enable an always connected society for most people, medicine and science will enable new ways to achieve wellness and fitness. The nanotechnology and computing power are likely to mimic and then transform human brainpower. Technology is likely to empower consumers to choose from a range of fitness options to supplement (or perhaps replace) social and club-based options. For example, a virtual personal trainer might lead your workout while youre at home alone, you might be able to link from home to your gyms group-fitness experience, you might get your exercise while appearing in a virtual game show with your friends, or maybe youll go walking in the park and experience it as a virtual science-fiction battle. Such options are foreshadowed in product customization and personalized services, including in the fitness industry.

There is a clear trend toward web-based solutions, which allow fitness club management and staff members to connect in real time with members and clients, focusing on their needs and making their experiences more enjoyable. This can also allow fitness club members and personal training clients to schedule classes and appointments online, as well as pay for services. Online productivity tools offer the opportunity to drive down costs and raise productivity levels. There have been considerable advances in the development of health and fitness technologies. The concept of entertainment (video games that provide exercise) looks to have the potential to open up physical exercise to a whole new variety of consumer types.

The SWOT analysis are as below : Strength Well trained, respected staff. Corporate segment capability Family and bachelor focus State of the art 5 star facility Rest Room Music Nutrition counseling Aerobic studio (cardio, dance) Cardio equipment. Good convenient location in the centre of Parit Raja

In the relatively near future, fitness offerings will evolve strongly into this niche of motivation. The motivation our fitness center having here is an enjoyable experience, with movement and exercise as

(possibly unconscious) by products. This is a marked shift from the traditional hard work approach to fitness, and is likely to grow in two distinct areas, both appealing to younger consumers. Our Dizzy Bizzy Fit World center provides blends of games, sport and dance will offer fitness and activity that are driven by fun, pleasure and sociability not by effort and hard work. With regarding Exergaming consumers will seek fitness and activity as a game driven by enjoyment where technology will evolve this segment into entertainment with rich sensory experiences, and eventually virtual realities that involve movement, social networks, escapism and new experiences. Our Dizzy Bizzy Fit World understand about this inspirational segment is emerging now and is likely to grow with consumers insistence on living out their values and as science and technology make it cheaper to

achieve such intangible goals. These consumers are active as part of achieving a better quality of life with quality broadly and richly defined. Motivations in this niche may include a better healthier life in which a premium is placed on physical health and life extension. Our Dizzy Bizzy Fit World clears about sociability in which people seek communication, connection, relationships and shared experiences, no doubt shaped by continuing evolution of communication technologies.

Provide low-tech solutions (returning to nature, opting out or disconnecting) or through new techniques (proactive medication, for example). We are helping people become fit as a

secondary consequence of activity they undertake for companionship, meaning or entertainment. This implies the search for meaning, in which people place emotional, social
and spiritual integrity at the core of their beings possibly through.

Developed highly customized fitness products and experiences that meet consumers demands for exercise, athletic clothing and fitness advice whatever way I want them

Offering fitness products and services that link people across vast distances in multiple locations simultaneously.

Satisfying consumers who place a high value on and pay high rewards to individuals and companies who can help them synthesize the wide array of choices that become available, and maximize their benefit for each individual.

Become a key partner in working with healthy and at-risk populations to promote and sustain wellness. Giving a regular access to the consumer, fitness professionals become a central hub in the health information flow, feeding health-monitoring information and insights to healthcare providers.

Weakness Busy Schedule of students Rising costs Childcare facility overload. High costs associated with customized, personal service. The inability to work on a high volume business model. The costs of attracting large corporate clients.

Opportunities Relatively low levels of health & fitness centre in Parit Raja. We are the first venturing fitness center in Parit Raja. Growing consumer and corporate interest in personal well-being, health and fitness. Younger people are becoming increasingly inactive and obese (the so-called Gen XL), older populations and cures for acute illnesses may lead to an age of chronic diseases.

Wellness and illness prevention will become a greater focus, over time, a radical extension of life expectancy is possible. Hidden demand from people who are interested in fitness (or at least the sort of wellness that comes from being fit), but who are not interested in gyms. Offering of todays fitness industry, where consumers make fitness part of their lives. They seek an experience that is functional and that meets their personal goals to weight control, arthritis, stress reduction, improving specific body parts, building sport or lifestyle skills, or achieving life-stage goals like reducing the effects of ageing.

The government has expressed increasing concerns about the growing incidence of obesity in the country and recognizes the social, health and economic benefits to society of participating in sport and fitness activities. These will benefits our business where can be encouraged and expanded across the population to groups who are currently not participating actively is now getting more attention. The promotion of more healthy lifestyles is fast moving up the political agenda.

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Threats Consumers who rarely exercise or move for results, and who reject active experiences that require effort. As populations age and obesity grows, the number of consumers in this group is likely to increase. Their health status is likely to decline even further and attract the efforts of governments and the health-insurance industry. Based on current performance, the fitness industry faces an enormous challenge in appealing to this group. Any decline in living standards and economic growth would make it even harder to reach this group as discretionary spending shrinks. The big challenge is improving broader population fitness by motivating them to stay active, integrating fitness into their daily lives, driving behavioral change by having instructors move from experts to partnerships, that implies better-trained professionals who are focused on longterm behavioral change, not on exercise facilities. Beyond the fitness industrys traditional markets, there will continue to be a large global underclass where billions of people in underdeveloped countries who struggle for lifes basics, and for whom organized, commercial fitness is an unimaginable. Another threat is that from the high street stores, as cost of machines come down, people can buy equipment to use at home. Consumers increasingly have many other ways of achieving the benefits of what we now call fitness. Science, technology, medicine, surgery, clothing and entertainment already provide cost-effective, low-effort, immediate gratification of those ends and the pace of new offerings is accelerating. Consumers are likely to seek to be active and fit when they want to and where they need it anywhere, anytime, at work, at home and while mobile and also seek increasingly skilled professionals to meet their needs, reinforced by governments and insurers, who will look to the fitness industry for greater accountability for its outcomes.

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Business Support system for Dizzy Bizzy Fit World

Technical assistance Help our business in term of systematic management. It means that they expose us to do plan on how we manage and method about our services. This is really importance because systematic management will influence all. Systematic management will have systematic production on the company itself. Our company will be very organizing. Example that we can refer to is MARA. Marketing assistance MITI is one of the example that we can ask for help which is they can give us consultation help and support from the publicity side. For example is for advertise our fitness centre to town near to the Parit Raja such as Kluang, Batu Pahat dan Ayer Hitam. This will be one of our

opportunities to build up name and drag more people to use our services. Infrastructure assistance. These facilities are offered to assist entrepreneurs in getting business premises. Ask for help from MARA to provide business premises around the drain king to ensure the building to conduct business is complementary features essential for a fitness center. Information assistance Information assistance is made available to entrepreneur in the forms of business opportunities, statistics. New research findings, technology, and research for our company. We need the research about the population in Parit raja, the percentage of obesity among the resident. So that we have the targeted customer and can classify our promotion according to standard of living of the resident around Parit Raja.

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Research and development We can refer to MARDI or SIRIM as our reference to do some observation and research about their health, or about exercise and so on. This research is really helpful for us because we can improve our quality performance and other things about our services. Training We do need the training because our company is giving the fitness services so there will be coach or trainer for the customer to refer to. Entrepreneurship Development Programme is one of the programme that we can refer to and normally help us to improve our quality of services.

1.4 Location Of The Business Dizzy Bizzy Fit World located at Parit Raja, Batu Pahat. Geographically strategic located nearby Universiti Tun Hussein Onn Malaysia, Maybank, Kentucky Fried Chicken (KFC), petrol station Petronas, and other shop lot at Parit Raja.

1.5 Date Of Business Commencement

21st December 2012

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1.6 Factors In Selecting The Proposed Business In these past years health awareness has also been increasing and awareness of the benefits of a healthy lifestyle has further increased the demand from the society for more exercise options, some options for everybody. The main purpose of our Dizzy Bizzy Fit World is to meet the needs of the inhabitants for a quality fitness center, fitness center which is customer driven with the goal to help those that are in bad physical state to get started in changing their life for the better.

We choose to open this fitness center because mainly for business purposes and to earn profit. Apart from that, we are not only aim for the profit but we also provide a service. The number of people obesity is increased because of being placed in the country the trends and lifestyles of the people with fast food and laziness nowadays. Therefore, we would like to take this great opportunity to involve in this business. Dizzy Bizzy Fit World is opportunity to meet one-on-one with a certified fitness professional to customize a program that meets your individual fitness needs, interests, goals and objectives. It is this community perception and individual goal that our company will depends upon in order to gain customers. We offer our customers not just equipment to use or facilities in which to practice on, but an image, a lifestyle, and a standard of living.

Finally, we want to implement all the knowledge and skills gained from our studies. We are striving to satisfy our customer with great and friendly services thus generate profit. Dizzy Bizzy Fit World will try to enter or list of the well-known, and yet the established one of fit center that have survived in the industry. Besides that, we are looking forward to compete with our competitors in Parit raja and Batu pahat such as Jom Sihat and Uthm Gym.

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2.0 PURPOSE

This business plan is prepared by Dizzy Bizzy Fit World as a guideline for managing the proposed business. Besides that, this business plan prepared to evaluate the project viability and growth potential and to allocate business resources effectively. The marketing environment was examined and possible strategies to attain market share were evaluated through various advertisement channels. The estimated start up costing is RM 223201 which will be funded through investors and loan. Other than that, it prepared by Dizzy Bizzy Fit World for the purpose of obtaining working capital from Maybank Berhad for the amount RM 65580.00.The startup costing will cover renovations of the building as well as importing all the equipment needed. With the sales and cost Dizzy Bizzy Fit World is estimated to generate losses all throughout the three year plan which the business plan expands. SWOT and PEST analysis among other were used to estimate the internal and environmental position on the market.

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3.0 COMPANY BACKGROUND

a. Name Of The Company Dizzy Bizzy Fit World

b. Business Address G4-12, Jalan Cempaka 1, Taman Cempaka , 86400 Parit Raja, Batu Pahat,Johor

c. Correspondence Address

Dizzy Bizzy Fit World, G4-12, Jalan Cempaka 1, Taman Cempaka, 86400 Parit Raja, Batu Pahat, Johor Darul Takzim.

d. Telephone Number
Tel: 07-454 3333

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e. Form Of Business

- Partnership
A general partnership between two members would allow for all aspects of our business to receive substantial attention. In essence, the largest advantage is that with six part-owners we could all concentrate on smaller aspects of the business, therefore making the overall service superior. Another advantage of a general partnership is that the amount of capital raised is increased due to the number of entrepreneurs. This will be a significant advantage especially since the overall investment will be high. This high level of investment and the fact that partnerships involve unlimited liability will be somewhat eased because each person would be responsible for less monetary obligations. If desired, adding partners to our company could be a great source of capital and incentive to recruit highly valuable employees. By having this back up option, we could gain capital through limited partnerships or attain highly skilled workers through the promise of partnership. The last, and probably one of the most important reasons that we desire a partnership is that it is a fairly easy and simple form of business. In other words, it is easy to start. Right now a corporation would not give us the control over the company that we want. We feel that we have an excellent idea, a solid plan, and vision. Through a corporation our vision would be lost and only the financially safe plans would be approved. Using a soleproprietorship would only take away our greatest weapon; because we have three owners, each owner could concentrate solely upon a specific facet of the company, instead of one person worrying about many different problems. To conclude, the partnership route would allow for a simple start-up, increased capital, and a betterment of our overall service to customers.

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Once established as a general partnership we can move on to the essential needs of the company. There are a few vital positions that need to be filled in order for our company to run smoothly. The first position that will need to be met will be a position in legal aid. In such a field where government restrictions, potential client injuries, and high-risk business moves are simply quotidian occurrences, a legal advisor would be a necessity. The second large pillar crucial to our success would be a head of sales and advertising. This job would include creating and executing a market plan in order to reach the target customers. Lastly, our company needs a general manager to ensure that our business is being run properly and that any problems can be easily relieved.

f.

MAIN ACTIVITY Health fitness exercise Aerobic

g.

DATE OF COMMENCEMENT 21st December 2012

h.

DATE OF REGISTRATION 25 September 2012

i.

REGISTRATION NUMBER 002116198-P

j.

NAME OF BANK MAYBANK BANK ACCOUNT NUMBER 1143-5100-8047

k.

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4.0 OWNERS OR COMPANY BACKGROUND

a. Name Of The Owner/Partners Saini Bin Amir Pavitra A/P Chelladurai Nayan Anak Gelagan Banupriya A/P Subhramaniam Noorsaidah Bte. Anwar Nurizatti Ani Bt Buang

b. Identity Card Number Saini Bin Amir Pavitra A/P Chelladurai Nayan Anak Gelagan Banupriya A/P Subhramaniam Noorsaidah Bte. Anwar Nurizatti Ani Bt Buang (820820-12-6973) (830712- 09-9876) (820814- 06-7766) (850623-07-5877) (810528-04-1658) (840327-02-3321)

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c. Permanent Address
1. Saini Bin Amir No 32, Jalan Raja Culan, Taman Manis 2 Parit Raja, Batu Pahat Johor 2. Pavitra A/P Chelladurai No 23, jalan Cempaka, Taman Kelisa, Parit Raja, Batu Pahat, Johor 6. Nurizatti Ani Bte Buang No 76, Jalan Manis 5, Taman Merak Parit Raja, Batu Pahat, Johor

3. Nayan Anak Gelagan No 12, jalan Mawar, Taman Robena, Parit Raja, Batu Pahat , Johor 4. Banupriya A/P Subhramaniam No 16, jalan Merpati, Taman Intan, Parit Raja, Batu Pahat, Johor

5. Noorsaidah Bte. Anwar No 2, jalan Haji Kadir, Taman Merotai, Parit Raja, Batu Pahat, Johor

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d. Correspondence 1. Saini Bin Amir No 32, jalan Raja Culan, Taman Merak, Parit Raja, Batu Pahat, Johor 2. Pavitra A/P Chelladurai No 23, jalan Cempaka, Taman Kelisa, Taman Merotai, Parit Raja, Parit Raja, Batu Pahat, Johor Batu Pahat, Johor 3. Nayan Anak Gelagan No 12, jalan Mawar, Taman Robena, Parit Raja, Batu Pahat, Johor 6. Nurizatti Ani Bt Buang No 76, jalan manis 5, Taman Manis 2 Parit Raja, Batu Pahat , Johor 5. Noorsaidah Bte. Anwar No 2, jalan Haji Kadir,

4. BANUPRIYA A/P SUBHRAMANIAM No 16, jalan Merpati, Taman Intan, Parit Raja, Batu Pahat, Johor

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e. Telephone Number

Saini bin Amir Pavitra a/p Chelladurai Nayan Anak Gelagan Banupriya a/p Subhramaniam Noorsaidah bte. Anwar Nurizatti ani bte Buang

( 014 2133567 ) ( 013 4312987 ) ( 013 6677543 ) ( 014 3399754 ) ( 012 4488675) ( 016 4321984)

f. Date Of Birth Saini Bin Amir Pavitra A/P Chelladurai Nayan Anak Gelagan Banupriya A/P Subhramaniam Noorsaidah bte Anwar Nurizatti Ani bte Buang ( 20.08.1982 ) ( 12.07.1983 ) ( 14.08.1982 ) ( 23.06.1985 ) ( 28.05.1981 ) ( 27.03.1984 )

g. Age Saini Bin Amir Pavitra A/P Chelladurai Nayan Anak Gelagan Banupriya A/P Subhramaniam Noorsaidah Bte. Anwar Nurizatti Ani ( 30 years ) ( 29 years ) ( 30 years ) ( 27 years ) ( 31 years ) (28 years )

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h. Marital Status Saini Bin Amir Pavitra a/p Chelladurai Nayan Anak Gelagan Banupriya a/p Subhramaniam Noorsaidah bte. Anwar Nurizatti Ani bte Buang ( Married ) ( Married ) ( Single ) ( Married ) ( Divorced ) ( Single )

i. Academic Qualifications Saini Bin Amir Pavitra A/P Chelladurai Nayan Anak Gelagan Banupriya A/P Subhramaniam Noorsaidah Bte. Anwar Nurizatti Ani Bte Buang (Bachelor Management Of Technology ) (Bachelor Management Of Technology ) (Bachelor Management Of Technology ) (Bachelor Management Of Technology ) (Bachelor Management Of Technology ) (Bachelor Management Of Technology )

j. Courses Attended Saini bin amir Pavitra A/P Chelladurai Nayan Anak Gelagan Banupriya A/P Subhramaniam Noorsaidah Bte Anwar Nurizatti Ani Bte Buang ( Bachelor Management Of Technology ) ( Bachelor Management Of Technology ) ( Bachelor Management Of Technology ) ( Bachelor Management Of Technology ) ( Bachelor Management Of Technology ) ( Bachelor Management Of Technology )

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k. Skills Saini Bin Amir Driving, computer, playing music tool, playing sports

Pavitra A/P Chelladurai Cooking, singing, computer, driving

Nayan Anak Gelagan Sewing, cooking, playing sport, computer

Banupriya

A/P Subhramaniam

Graphic design / image, sewing, cooking, computer

Noorsaidah

Bte Anwar

Playing sport, sewing, computer, playing music tool

Nurizatti Ani Bte Buang Sewing, cooking, computer, fashion design

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l. Experience Saini Bin Amir Working in KFC, Wellward, McDonald

Pavitra A/P Chelladurai Working in Carrefour, Batu Pahat mall, Celcom telecomunication shop

Nayan Anak Gelagan Working in Ahmad restaurant, retailer shop, Sharp manufacturing

Banupriya A/P Subhramaniam Working in Sime Darby company, Summit mall, Fujitsu manufacturing

Noorsaidah Bte. Anwar Working In Digi Shop, Wellward, Giant, Evergreen Manufacturing

Nurizatti Ani Working In family Business, Barber Shop, Batu Pahat Mall

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m. Previous Business Experience Saini Bin Amir Working in Kfc, Wellward, Mcdonald

Pavitra A/P Chelladurai Working in Carrefour, Batu Pahat Mall, Celcom Telecomunication Shop

Nayan Anak Gelagan Working in Ahmad Restaurant, Retailer Shop, Sharp Manufacturing

Banupriya A/P Subhramaniam Working in Sime Darby Company, Fujitsu Manufacturing

Noorsaidah Bte. Anwar Working in Wellward, Giant, Evergreen Manufacturing

Nurizatti Ani Working in Family Business, Barber Shop

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5.0 LOCATION OF BUSINESS

There is no use in offering any kinds of service if the customer is unable to reach it. Location is important for businesses especially where clients have to come every day. A good location is a great advertisement and curious encourager. Dizzy Bizzy Fit World is located at Parit Raja area. Dizzy Bizzy Fit World is near to City Campus, KFC and Guardian. Our fitness center were located in the middle of the town, it may comfort all the students, staff and community surround the area to come for our fit world. Besides that, students who study in city campus and stay at rental house has more opportunity to come. Its because, most of students have transport problem to go UTHM gym. Business address: G4-12, Jalan Cempaka 1, Taman Cempaka , 86400 Parit Raja, Johor Location plan:

Type of building: Dizzy Bizzy Fit World has rent a double-storey building. Land area : 20x80 sq. ft. (1,600sf)

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6.0

ADMINISTRATIVE PLAN

a. Introduction to the Organization This administration section is prepared by our general manager to refer when managing the overall business objective and goals. The administration plan help us to manage the overall business routines and strategies from this point. We welcome everyone to our Dizzy Bizzy Fit World which is the local health and fitness center in the Parit Raja area. Every member of the Dizzy Bizzy Fit World is dedicated to creating the ultimate fitness and workout environment for our customers to get the most out of their workout from our professional personal trainers to the group fitness instructors. Our Vision : To help people in Parit Raja realize that Dizzy Bizzy Fit World give the

most passionate fitness results at the greatest integrated wellness, sport and fitness center with wonderful personal trainers.If people are looking for health club that offers state of the art exercise equipment, excellent group fitness classes, including aerobic, knowledgeable and helpful staff and convenient locations throughout the Parit Raja area, make sure people walk in to our Dizzy Bizzy Fit World. When people are at our Dizzy Bizzy Fit World, they will be challenged, motivated and inspired at Dizzy Bizzy Fit World. The Dizzy Bizzy Fit World proudly serves everyone in this Parit Raja area and also the outsiders who pass by this town will see that Dizzy Bizzy Fit World is their local neighborhood health and fitness centre.For those needing help, tips or simply a new routine, we offer FREE, personalized programs that are written to suit their own needs and goals. Advice about nutrition, diets and other health-related topics can also be included in the program session if desired. In order to ensure a casual, friendly atmosphere to the gym, Dizzy Bizzy Fit World has only several regular staff members, all of whom wander the gym offering advice and simply looking to spark up a friendly chat. At Dizzy Bizzy Fit World people will quickly and easily get to know people and feel more than comfortable during their workout session.

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Our Mission and Values :

1E

very member is personally

6W

e take every opportunity to smile, make

greeted as they come into the club

eye contact and speak to members using their name where we can (particularly those that we dont see very often)

2C

leanliness of our fitness center is of paramount importance.

7O

ur staff wears uniforms and is proud to

represent our brand through a professional appearance

Everyone in the club as responsible for keeping if clean and tidy

3M

aintenance issues that are visible to

8W

e strive to resolve member enquiries at

the member are dealt with quickly (if its visible its urgent! )

first point of contact from a member

4w

e provide a fantastic fitness

9W

hen a member wishes to cancel we

service including a minimum of 2 weeks and on floor cover from qualified fitness staff

remind them of the benefits of a healthy lifestyle .If they still wish to cancel then we deal with this efficiently and they leave feeling good about us

5P

ersonal training and group exercise

sessions start on time and are motivating and entertaining

10 W

e say goodbye to members as the

leave our fitness center.

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a. Organization Chart

GENERAL MANAGER 1

ADMINISTRATIVE MANAGER 1 FINANCIAL MANAGER 2 CLERK 1 TRAINER I 1

MARKETING AND SALES MANAGER 1 FITNESS MANAGER 1 TRAINER II 1

b. Manpower Planning Position General Manager Marketing And Sales Manager Administrative Manager Financial Manager Fitness Manager Clerk Trainer Number Of Employee 1 1 1 2 1 1 2

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c. Schedule Of Tasks And Responsibilities Position Main tasks

General manager

To plan, implement and control the overall management of the business. To plan and monitor the strategic progress of the business. To be accountable for the overall performance of the business He also is responsible for managing craw (coordinator, fitness and wellness) programs and working with multiple program areas within the department.

Supervises staff from all crew program areas and assists in the hiring, training, and evaluation of all staff. Involved in many programs and facility maintenance aspects of crew. Expected to collaborate with staff from all crew program areas and several other departments on and off center. Creates new programs based on demand as well as new trends in fitness. Ensures that the entire staff is certified, trained and working to create a safe environment. Matches the needs of individual members to fitness packages that will help them fulfill their health goals.

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Marketing and sales Manager

Achieves marketing and sales operational objectives by contributing marketing and sales information. Recommendations to strategic plans and reviews preparing and completing action plans implementing production, productivity, quality, and customer service standards, resolving problems, completing audits identifying trends, determining system improvements, implementing change.

Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing field sales action plans.

Administrative Manager

Involves management of information through people. It is a vital function of any organization since effective sharing of information adds value to an organization's operations. It may involve both computerized and paper-based management of information. Generally, the administrative process can be repetitive and requires regular evaluation.

Adds value to the company through monitoring the efficiency and reliability of administrative procedures and deals with general customer inquiries and also keeps an eye on the day-to-day operations of the office.

Gathers, stores, adapts and distributes information within the organization. She also offers support to other managers and departments and provides documents as well as telecommunication management.

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Involve organizing, planning and offering leadership to the administrative team and make sure that material and human resources are utilized efficiently and training staff are also part of the duties.

Maintain high levels of integrity and confidentiality with regard to company information.

Financial Manager

Assess options for coordinating the activities, procedures and systems so as to promote common policies and practices. Manage the development of the service to ensure that the promotion of equality of opportunity and challenging discrimination are central to strategic development, management and its services to clients.

Arrange and attend meetings of the governing body. Advise the governing body on financial, managerial, staffing and service delivery issues. Report to the governing body on progress against agreed objectives. Prepare and draft the organizations Annual Report. Report to the trustee board on progress against agreed objectives. Maintain day-to-day financial control of the service within budget heads agreed by the trustee board. Ensure that all finances are properly administered and

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monitored, including credit control. Ensure that appropriate financial regulations and controls are in place and in use at all times. Prepare and review detailed budgets for approval by the governing body in conjunction with the Honorary Treasurer and/or appropriate Sub-Committee. Make regular reports to the governing body on income, expenditure and any variations from budget.

Fitness Manager

In charge of membership sales, managing equipment and instructors.

Coaching and training staffers are common duties. Supervising fitness classes and creating fitness plans for clients are the responsibility of the fitness manager.

The manager needs to be sure that employees have all the certifications and training that are needed.

Excellent communication skills, verbal and written, are important in sales and when managing staffers.

Create a fitness plan, and be physically fit herself. Good time management and organizational skills help with the many duties required for a fitness manager position.

Outgoing and able to motivate others and sensitivity to the needs of others is important to keep clients.

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Clerk

Collect, count, and disburse money, do basic bookkeeping and complete banking transactions.

Communicate with customers, employees, and other individuals to answer questions, disseminate or explain information, take orders and address complaints.

Answer telephones, direct calls and take messages. Compile, copy, sort, and file records of office activities, business transactions, and other activities.

Complete and mail bills, contracts, policies, invoices, or checks. Operate office machines, such as photocopiers and scanners, facsimile machines, voice mail systems and personal computers.

Trainer

Provides education, motivation, and accountability for individuals and groups who seek to change their level of fitness

Observing class participants in order to help them improve their skills.

Teaching participants how to get the maximum benefit from exercise routines.

Planning exercise routines. Developing suitable training programs based on clients' skills, fitness levels and special requirements.

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Monitoring clients' progress and making adjustments to exercise routines as needed.

Assesses fitness levels through testing and screens for disease risks and health concerns.

Maintaining and keeping an updated inventory of equipment.

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d. Schedule of remuneration 1.0 Table of Remuneration for Dizzy Bizzy Fit World staff
POSITION NO. MONTHLY (RM) EPF CONTRIUTION (13%) (RM) General Manager Marketing and Sales Manager Administrative Manager Account Manager Head of Department Clerk Trainer 1 2 850 1300 110.50 169 17 26 977.50 1495 1 2000 260 40 2300 2 4160 540.80 4700.80 1 3400 442 3842 1 4000 520 4520 1 8500 1105 9605 SOCSO (2%) (RM) TOTAL

Grand total

RM 33636.10

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e. List of nutritional Supplementary

38

f. List of equipments

39

40

41

g. Administrative budget Item Salaries and wages General manager Marketing and sales manager Administrative manager Financial manager Fitness manager Clerk Trainer Consultant cost Suppliers cost Contractual Cost Facilities and Administrative/ Indirect cost Other Rental Total Fixed assets expenses Monthly expenses 3, 450 2, 012.5 1, 955 3, 450 1, 265 977.5 1, 794 1, 250 1, 500 1, 450 2, 500 Others expenses

1, 000 1, 800 RM24, 404

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7.0 MARKETING PLAN

a. Product or service description What service our company is planning to offer?

Our Company is planning to provide a fitness service to the public for them to enhance their physical maintenance. Fitness was commonly defined as the capacity to carry out the days activities without undue fatigue. However, as automation increased leisure time, changes in lifestyles following the industrial revolution rendered this definition insufficient. In current contexts, physical fitness is considered a measure of the bodys ability to function efficiently and effectively in work and leisure activities, to be healthy, to resist hypo kinetic diseases and to meet emergency situations. A comprehensive fitness program will be tailored by our center to an individual will probably focus on one or more specific skills and on age or health-related needs such as bone health. Besides that many sources also cite mental, social and emotional health as an important part of overall fitness. What is the service concept?

Our Dizzy Bizzy Fit World fitness center comprises two related concepts which is the general fitness (a state of health and well-being), and specific fitness (a task-oriented definition based on the ability to perform specific aspects of sports or occupations). Physical fitness is generally achieved through correct nutrition, exercise, and enough rest. Our Dizzy Bizzy Fit World is a health and fitness equipment chain center that caters to the development of healthy lifestyle of every Malaysian. Our health and fitness equipment ranges from innovative and high-tech treadmills, exercise bikes, multi-station strength training systems, weight training benches, fitness and aerobic accessories, health care products, food supplements and many more. Our Dizzy Bizzy Fit World fit concepts will provide health and fitness programs for all ages and abilities.

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We located in the heart of Parit Raja city is best known for its unique community-based atmosphere where people can pursue their fitness goals. We enjoy working directly with clients while also managing the day-to-day operations of the club. Moreover, we were able to design a fully equipped fitness center, inclusive of exercise and massage studios, lockers and showers, while also expanding our fitness programs. Our professional team of certified personal trainers and instructors offer clients comprehensive programs customized to meet their fitness needs. Our expanded studios offer innovative group fitness classes as well as personalized wellness programs. Our Dizzy Bizzy Fit World also provides off-site youth camps designed to enhance speed and conditioning, as well as give instruction on injury prevention and rehabilitation for the young athlete. Dizzy Bizzy Fit World concepts are proud of its professional team. Our expert staff has the knowledge and experience to help people achieve their fitness goals. Whether people are

just beginning, they just need to focus on specific solutions, undergoing rehabilitation or seeking a challenge, we have the expertise to assist people. What is the unique or special characteristics of our service?

Fitness Consultation - Our well-trained fitness sales representatives will provide people with advice on the type of exercises and the selection of equipment to suit their need and budget. We deliver experienced trainer with 20+ years health club sales experience.

Quality Products - All our products are imported from top-rated international and reliable manufacturers with state-of-the art technology and high standard of quality control.

Delivery - At Our Dizzy Bizzy Fit World, we provide delivery services for purchase of any equipment. Our logistic representatives will communicate with customer or member personally on the arrangement of the delivery to ensure goods are delivered at their convenience.

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Support Services - We provide a strong and dedicated technical support team to be at customers home for service upon request at a minimal charge after the warranty period.

Product Orientation - We have well trained and qualified experienced trainers who will provide product orientation in achieving customers or members fitness target and well being at the convenience of their home. Are these services potentially to generate more sales?

Although the fitness industry attempts to keep membership numbers high by using contracts, it still faces the same challenges as any other business. Members break contracts. People don't keep up with their exercise and don't renew memberships. Fitness facilities have to keep the leads coming to keep their buildings full of customers. Keeping fit also is something that consumers can do on their own, so the fitness industry must be aggressive in generated leads. Our Dizzy Bizzy Fit World will use cost-efficient promotions which are the budget-friendly, efficient methods of generating names for our club's prospect files, and is the essential tools to complement major advertising and marketing campaigns. These promotions share three advantages over big-amount advertising:

Cost effectiveness Consistency Motivation

Cost Effectiveness

We don't always give the big offers effect, but we usually spend less money per member gained.

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Consistency

It's a good way we bring in members during down cycles, when advertising just isn't paying off.

Motivation

It provides new prospects to motivate our salespeople to sell, unlike with advertising, where many of the people coming through the door are already sold.

Staff Promotions Staff promotions, such as "Be My Guest" promotions, can stimulate non-sales staff to bring in prospects for the salespeople. Staff members can get points for each prospect they bring in, and for each prospect the salespeople are able to close a sale on. Guest Discounts Guests of current members can be given a "check" redeemable toward a membership discount. The "check" should be dated to expire within 36 hours, thus encouraging the prospect to act quickly to take advantage of the discount. Free Use of Your Facility to Community Groups Provide local groups free use of your facility during a time when you're normally closed. Guests should sign in when they arrive, and you can follow up with mailings. The groups must be responsible for their own activities, so there's little to no cost to you besides keeping the facility open.

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b. Market segmentation

Our ultimate goal would be to make every person aware of his or her health and then market to pretty much everyone. Due to occupation limitations, competitors, and limited marketing resources, such an impractical goal would be fruitless. Thus, we are forced to break the overall market place into a few basic categories.

As mentioned earlier, the UTHM students demographic will be the primary target market. This group already shows interest in the sports field and also has attained the necessary socioeconomic status allowing them to use our service.

The second will be the staffs from UTHM age bracket will be from 19 to 64 years . Although this age group does not have the buying power of the 5 -18 year olds, they still make up around 34.3% of the overall market and thus a very powerful group. Well, lets hypothetically imagine that our market was solely based upon people living in Parit Raja town where our fitness center will be processing.

It is an important issue to remember that the male population does take primary importance because they show interest in sports and fitness, which we are trying to advertise, yet equally important to realize that women not only make up 50% of Parit Raja town , but make up 50% of all gym memberships as well. As you can see the reason for concentrating on Malay people and Chinese people rather than any other ethnic group would be that they make up almost 53.81 % and 20 % of the population respectively.

Simple figures prove that marketing to this group would give us the largest number of possible customers. The age group that shows most prevalent would be the 19-64 years ranges by occupying 62.1% of the total population.

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Also, we keep in mind simple logic. Would a child thats ten years old be going to a fitness center? Our guess would be no and thus we would eliminate that demographic. For families, we will offer special discount for family memberships. The last piece of information to take into account would be the income level of our ideal patron. From the numbers, we easily identify that only 25 % of the population is actually suffering from poverty ,the middle class income people is about 30.76 %, the middle upper class people is 26.15 % and the high class people will be 18.07 %.

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Our customers are classified to everyone in this Parit Raja town but specifically our target market is the students and staffs in Universiti Tun Hussein Onn Malaysia who are also the residents in Parit Raja town and holds the majority.

Targeted Market Group Students in UTHM Staffs in UTHM Public

Number of people 35000 8000 22000 65000

Percentage (%) 53.85 12.31 33.85 100

TOTAL

The size of our target market is figured in chart b1 as below :

Targeted Market Group and Size

34%

54%

Students in UTHM Staffs in UTHM Pubic

12%

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Segmentation based on demographic in Parit Raja SEX Number of People Percentage (%)

MALE

45000

69.2

FEMALE

20000

30.8

TOTAL

65000

100

Figure b2 above shows the targeted market group size based on sex.

Sex

31% 69%

MALE FEMALE

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RACE Malay Chinese Indian Others TOTAL

Number of people 35000 13000 1350 15650 65000

Percentage (%) 53.81 20 2.076 24.07 100%

Figure b3 shows the variety of race from our targeted market group

RACE

24%

MALAY

INDIAN 54% 20% 2% CHINESE

OTHERS

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AGE

Number of people

Percentage (%)

Under 5years

450

0.69

5 to 18years

41500

63.8

19 to 64 years

22300

34.3

750 65 years and over TOTAL 65000

1.15

100

Figure b4 below shows the age group from our targeted market size.

AGE
1% 1%

34% under 5 years 5years to 18 years 64% 19 years to 64years 65years and above

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Income and Poverty in Parit Raja for year 2012 Income Number of people Percentage (%)

High class

11750

18.07

Middle upper class

17000

26.15

Middle class

20000

30.76

Poor family

16250

25.0

Total

65000

100

Income and Poverty of people in Parit Raja town

25%

18%
high class middle upper class

26% 31%

middle class poor family

Figure above shows the Percentage of income for the Parit Raja residents

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c.

Competitors

Every company needs a competition. Competition is a challenge to do better. With competition companies are obligated to do their best in satisfying the customer by providing them with a quality product and excellent service. The industry is highly competitive and increasingly so. The greatest competitive advantages are location and quality of facilities and services. Dizzy Bizzy Fit World has two competitors who are almost similarly running the business under health and fitness. Within 1.5kilometre of Dizzy Bizzy Fit World there is 1 known operating gym at Universiti Tun Hussein Onn Malaysia (UTHM) campus. There is also a brand new fitness centre called Jom Sihat, which is one of the competitors, who are very nearby to Dizzy Bizzy Fitness. The main competitor of Dizzy Bizzy Fitness is UTHM Gym Centre. As we planned, operators must innovate to attract new consumers and tempt existing consumers away from competitors. They continually update to offer the latest classes and equipment to keep the mainstream market interested. Such initiatives are spin classes, Zumba and mixed martial arts sessions. Perhaps the most innovative plan in Dizzy Bizzy fit World centre is offers rock-climbing and sleeping pod facilities. The location spread of fitness centres follows the spread of population especially that of the higher average disposable income. Dizzy Bizzy Fit World holds an edge over competitors because its the only multisport complex, that when built out, will offer a multipurpose. On top of this, the scope and variation of the fitness programs that will be run from this facility will be unmatched by any other facility in the area. Another competitive edge is the strategic location, size, and commuting time to the facility that will attract many people into the complex. It would be extremely desirable to have bus and vehicle transportation directly to the center with bus on the site or within easy walking distance.

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By maintaining our focus in our strategy, marketing, program development, and fulfillment, Dizzy Bizzy Fit World will be known as the top sports and fitness venue within a 3 hour driving radius. The competitive edge of our facility may be diluted if we become complacent in our program development and implementation. It will be important for Dizzy Bizzy Fit World. to keep up with the current trends in both sport and fitness programs.

Dizzy Bizzy Fitness centre have two competitors who are almost similarly running the business under health and fitness. Within 1.5kilometre of Dizzy Bizzy Fitness Centre there is 1 known operating gym at Universiti Tun Hussein Onn Malaysia (UTHM) campus. There is also a brand new fitness centre called Jom Sihat, which is one of the competitors, who are very nearby to Dizzy Bizzy Fitness. The main competitor of Dizzy Bizzy Fitness is UTHM Gym Centre.

Strengths and weakness

Strength (i) Cheap (ii) Nearby residential (iii)Non-traditional equipment

Weakness (i) Lack of facilities (ii) Lack of seminars and programs (iii)Lack of services (iv) Untrained staff (v) Limited timing (vi) Space not occupied for more people

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Differences and similarities Differences Facilities Cost of membership Location Schedules General environment Services Maintenances Programs Size and capacity Similarities Equipment

1.

How to penetrate and maintain the targeted market share?

Dizzy Bizzy Fitness is entering the business with more concentrating especially on marketing to maintain growth and market penetration. In addition to offering fitness facilities, Dizzy Bizzy Fitness main activity is the creation and implementation of wellness programs. The basic market need is the reduction of corporate costs and the increase in employee efficiency that can be achieved through long-term wellness programs. Dizzy Bizzy have setup certain goal to penetrate and maintain the market share as well. The main goal is to market and advertise our product better than currently. We aim to 1000 people out of our target market will inquire about fitness membership by December 2013. Besides that, Increase gym membership to 40% by December 2013. The strategies that have set to achieve the goal are by Send mailers to Target Market. A graphic designer will be hired to create a postcard that is attractive to be mailed out. On the postcard, two free sessions will be offered with a new or renewed membership at Dizzy Bizzy. The postcard will also contain prices, the packages offered at Dizzy Bizzy, the location, a free tour, and the first class equipment that we have in our facility.

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Secondly is keep staff updated, trained, and educated in nutrition and the latest exercise programs or techniques. These are to Increase current customer satisfaction. Hold semi-annual staff meetings or training sessions for all employees to attend featuring a guest speaker emphasizing the latest information on nutrition and exercise, or discussing an article containing pertinent health information. Have a suggestion box in the gym that customers can put ideas in. Also put a suggestion box online that website visitors can enter suggestions into. Keep gym equipment nice and up to date by making sure it is clean and wipe down equipment each day. Place disinfectant spray bottles on each piece of equipment so users can clean it off if desired. When a new piece of equipment arrives, make sure customers know about it and have a chance to try it out.

2.

What strategy to increase the market share?

MARKET SHARE

JOM SIHAT 25% DIZZY BIZZY FITNESS 35%

UTHM GYM 40%

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3.

What strategy to increase the sales?

Sales in the fitness business are based on the services and amenities provided by the facility. The "Our goal is to reach your goal" slogan fits perfectly with the Dizzy Bizzy Fit World. All of the users of our facility must feel like they are getting the best possible value for their money. The marketing will monitor other facilities to see if they offer better prices for comparable services, Dizzy Bizzy Fit World will offer membership options to provide quality services at competitive prices. Individuals and families interested in obtaining a membership at the Dizzy Bizzy Fit World .will are able to sit down with a representative and be notified of all of their membership options. During this discussion, all potential members will be also be informed of all of the services, programs, and amenities the Dizzy Bizzy Fit World has to offer. It will be important to establish a relationship of trust with potential members as membership retention (renewal) is an important aspect of the business plan.

SALES
26% 41%
UTHM GYM DIZZY BIZZY FITNESS

33%

JOM SIHAT

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d.

Price

The price/fee charge for customer REGULAR CUSTOMER MEMBERSHIP

RM 180 per month RM 10 registration fee No contract Price range RM 80 to RM 200

RM85 per monthly RM 5 Registration fee Contract about 1 year 3 days TRIAL Member card Price range RM 65 to RM 200

We set our price or fee regarding from another fitness center in Malaysia that already establish such as Fitness First, California Fitness, Clark Hatch Fitness Centre and others. Besides that, we are also set the price or fee based on the cost that we spend to buy equipment for fitness, pay worker salary, renovate the premises, rental, electric and water bill and telephone bill and others. So I think our price or fee is very competitive in the market because it is like another price fitness centre in Malaysia. After done the survey we got our price or fee actually did not very high or lower compare to another fitness centre. So we are trust to our fitness centre will gain more profit as much as we can. Our business Fitness Centre will give the customer personal training whereby personal training is not cheap. In Malaysia, a one hour personal training session can cost anywhere from RM80 to RM15O per hour. Why does it cost so much? That is because there is an endless list of benefits to personal training. Here some of them such as; a) Full attention of your personal training for that one hour whereby your personal training has to give you his full attention.

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b) Customize program whereby with a personal training, he will custom design workout program based on your needs, goals, and of course your body type and fitness level. c) The personal training also is able to correct your form immediately if you are doing the exercise wrongly, the personal training will be able to see it and correct you immediately. d) Propose a personalized nutrition plan for you whereby now most of personal training did not provide but you can ask them for advice. e) The personal trainer also will help you to design the proper workout routine for you if you have specific medical concern( heart disease, spinal injuries, previously broken bone, back problems) Beside we are provided a good personal training, we are also provide good facilities and reasonable price to make sure our customer satisfy and then help customer to lose weight in a healthy way, for medical reasons.

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e.

Promotion strategy

Promotional strategy is the function of informing, persuading, and influencing a consumer decision. Promotional strategy objectives vary among organizations. Some use promotion to expand their markets, others to hold their current positions, still others to present a corporate viewpoint on a public issue. Promotional strategies can also be used to reach selected markets. Most sources identify the specific promotional objectives or goals of providing information, differentiating the product, increasing sales, stabilizing sales, and accentuating the product's value. Deciding on a marketing communications strategy is one of the primary roles of the marketing manager and this process involves some key decisions about who that the customer is, how to contact the consumer them, and what the message should be. Our company was the first venture in Parit Raja area. There will be less people known about our fitness center. So, our company was going to select advertisement technique to promote our fitness center to inform about the new service. Advertising is the promotion of a company's products and services carried out primarily to drive up sales of the products and services. It is also done to build a brand identity and communicate changes in old products or introduce new product or services to the customers. We going to advertise our company are through Facebook and newspaper. Our company preferred newspaper advertisement because of impact and effectiveness. Newspaper advertising has proven its effectiveness over time. Readers look for and forward to ads in newspapers, whereas they often resent advertising in other media. Newspaper ads have the ability to communicate lengthy, complex or detailed information and descriptions. Newspaper advertising is more trusted than many other forms of advertising. Apart from that, newspaper advertisement is flexibility and timeliness. Newspapers offer enormous flexibility in content, design, placement and frequency. Plus, newspapers are a rapid response medium. Its can refine our message or change our whole campaign in just two days. Short lead times make it possible to change our messages quickly to respond to real-world events and opportunities.

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Next, newspaper is reach. Newspapers offer the broadest reach of any mass medium. An average issue of a daily or Sunday newspaper reaches more adults than an average half-hour of primetime television. Research indicates anywhere from half to three-quarters of all direct mail goes straight to the trash, unopened and unread. But newspaper ads and circulars are sought out by consumers. Meanwhile, Facebook is one of the most popular websites on the Internet. With approximately 250 million unique visitors each month, Facebook is the 2nd-most visited website on the Internet (behind Google). All those eyeballs mean plenty of exposure for our ads. Facebook allows advertisers to target a specific group of people based on age, personal interests and more. Facebook can even comb through user profiles to place our ads only on pages that mention a specific keyword. We can increase customer loyalty through a Facebook fan page. Countless businesses have created Facebook fan pages that users can join. These pages allow our business to interact directly with your customers so that we can build loyalty and brand image. Facebook also offer special promotions through Facebook fan page. The fan page can also be used as a platform to promote new products or services. Updates on new product launches keep our customers more informed and up-to-date on what products or services we offer. Advertising on Facebook can be inexpensive. It allowed us to reach many users. Facebook also able to reach smart-phone users. Facebook is accessed via smart phones worldwide every single day. This fact means advertisers not only have the ability to reach computer and laptop users, but people out in the world as well. Actually our promotional activities not required large amount because we just spent money in newspaper advertisement and Stremyx bill. We estimate the budget was around RM200 per month. Because it was required fewer budgets, we think it was affordable because our company is the new company. However, we ask for help from business support such as marketing assistance. Agencies like FAMA and MITI help us to advertise our service locally and internationally. Monitoring promotional activities involves gathering important information so we can distinguish between effective and ineffective promotion, spend our money more effectively, and tailor the right promotional campaigns in the future.

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There are several ways to monitoring the effectiveness of our promotional activities. Firstly , client journal. The client journal is a book in which we record the flow of clients into business. Generally the journal includes information about the date and time they visited or called, what they enquired about, what items they purchased, if at all, how much they spent, and a description if possible of their gender, estimated age and any other information can gather. Update the book every time you receive a new enquiry. Within a few weeks we'll have a clear picture of average daily enquiries, the percentage of those that become sales and a profile of typical client. After a promotion we can observe how the journal changes. The following questions will help you assess the success of your campaign by what percentage did enquiries increase? Have the average daily purchases changed? Did you mainly attract high or low spenders? What products were people mainly enquiring about? Did the percentage of attention from a certain age, gender or location increase? Did the percentage of enquiries being converted into sales improve? The key benefit of the client journal is that it provides important information that can help better understand clients beyond what sales data alone can reveal. Next, return on investment. An important aspect of monitoring promotion lies in ensuring it delivers value for money. This is most commonly judged by determining break-even point (BEP). The BEP is the number of additional sales a promotion has to produce in order to meet its cost. Say we decide to place an in a magazine at a cost of RM300 per month. To break even, we would have to experience a corresponding increase in profit from sales of RM300 per month. The sales data should be able to show clearly if this is happening or not. Good promotions will obviously far surpass the BEP, and may even return many times the initial cost. The ratio of increased profit from sales to promotional cost is one way we can compare different promotions. Break-even point technique wisely pays attention to the cost as well as to the benefit of a promotional campaign.

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f.

Place

The most distribution channel that can be adopted is manufacturer storage with direct shipping. Which is this distributor sipped the product directly from manufacturer to the end customer, bypassing the retailer. It also called as drop shipping. The retailer carries no inventory. For the information flows from the customer, via the retailer, to the manufacturer, and the product shipped directly from manager to the customers. So we as the retailer we give all the information that we get from the manufacturer to the customer. So, in order to maintain good customer relation we approach them with give them satisfaction through our creativity on handling them. When the customers are satisfied with our services, they will return again and seeking more services from us. This is one of the methods that we use to attract the customer to come more and more. In the same time, those who already the services will proceed to tell the others can become new customer lead builders, represent ongoing revenue as renewals, and even provide testimonials to name just a few of the marketing activities. In other word we retain the existing customers and then use them to help you get new one through referrals. Another approach is using the campaign which have specific theme to attract customer like offering them the existing incentives sure to increase the customer relation while also attracting new referrals. The kind of the successful incentive activities includes promotion giveaways that have real value to the customers and developing a gifting program. In addition, we offer them with the variety of incentives for providing new referrals who become new members. Personal trainer will be provided if there any customer request. In order to maintain good customer relations our fitness center use extensive promotion as one of the way to market our product. It is open to all level of society. At the same time we explain to them about our fitness center and healthy lifestyle. Give confidence to the customer which in terms of our services is the best so that they will think that they are spending money in the right place. We assure potential customer with promise in the way of equipment, hours of services and qualified staff will make their experiences at the health club motivating and inspirational. The best way to market fitness services is by using the people who are already know to achieve the fitness goals.

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Marketing budget Expenses Fixed asset (RM) Signboard 1, 800 Monthly expenses (RM) Other expenses (RM)

Nutrition Products Sales Promotion Marketing Training Quality Assurance Public Relation Website and Facebook Referral Program Entertainment allowance Total Sales and Marketing Expenses

200

1, 400 400 1, 500 180 500 120 RM6, 100

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8.0 OPERATION PLAN

a. Process flow chart Activity flow chart for a customer of Dizzy Bizzy Fit World In-Enjoy exercise-Out Customer Walk In

Register name

Put bag and things In locker room

Change to exercise Attire

Briefing from trainers For this meeting

Warming up

Start exercise In exercise room

Start aerobic In aerobic room

Briefing from trainers For next meeting/warming

down

End session/pack things/ Ready to go home

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b. Production schedule Dizzy Bizzy Fit World Monday 8.00-9.00 am 9.00-10.00 am 10.00-11.00 am 11.00-12.00 pm 12.00-1.00 pm Lunch Hour 1.00-2.00 pm 2.00-3.00 pm Personal Training 3.00-4.00 pm 4.00-5.00 pm 5.00-6.00 pm 6.00-7.00 pm 7.00-8.00 pm 8.00-9.00 pm Exercise 9.00-10.00 pm Personal Training Maintenance Maintenance Exercise D A Y Exercise L I Free activities Exercise Exercise H O Lunch Hour Tuesday Wednesday Thursday Friday Saturday Sunday Aerobic Seminar

Aerobic

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c. Machine and requirements Price per unit (RM)

Standstill speed punching fighting ball Spinning Bicycle/Cycling Lever lying leg curl machine thigh Barbell Olympic weight pole rack Heavy duty bench work dumbbell weight Hard Rubber Dumbbell Hard rubber hexagon hex dumbbell 5-50 pounds Adjustable smith machine multifunction 3 station incline multi press machine Adjustable Incline multi press machine system Chin dip full up over station machine Sit up bench/ABS trainer Single function treadmill/running/exercise machine Weider x-factor suspension training 118.00 490 4,000 390 340 120 120

No.

Total cost Supplier

Item

Required (RM)

2 3 2 3 3 3 3

236 1,470 8,000 1,170 1,020 360 360

T-Body Fitness Sdn Bhd ZK Dinamik Sdn Bhd ZK Dinamik Sdn Bhd ZK Dinamik Sdn Bhd Platinum Fitness Platinum Fitness Gym and fitenss center

2,400

4,800

Gym and fitness centre

1,900

3,800

Firdaus fitness and gym

1,000

3,000

Firdaus fitness and gym

600 190

2 2

1,200 380

Firdaus fitness and gym ZK Dinamik Sdn Bhd

1,100

3,300

Firdaus fitness and gym

230

460

Platinum Fitness

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d. Manpower requirements

Position

No.

Job status Permanent Permanent

Remuneration per month RM 8,500 RM 4,000

EPF (13%) 1,105 520

SOCSO (2%) -

Total

General manager Marketing and sales manager Administrative manager Fitness manager Financial manager Head of department
Clerk Trainer

1 1

9,605 4,520

Permanent

3,400

442

3,842

1 2 1

Permanent Permanent Permanent

2,000 4,160 2,000

260 540.80 260

40 40

2,300 4,700.80 2300

1 3

Permanent Permanent

850 1,300

110.50 169

17 26

977.50 1,495

The manpower requirement that needed in Dizzy Bizzy Fit World is: RM 29740.3

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e. Operational layout plan Figure a. Downstairs

Figure b. Upstairs

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f. Operations budget Fixed asset (RM) Direct material cost Exercise equipment FURNITURE AND FIXTURES Receptionist table Sofa set Pantry table Dining table Locker Nutritional supplement Exercise support accessories Team protection Fire Extinguisher Air conditioner Refrigerator Sub-total Direct labor cost Wages and salaries Sub-total Overhead costs General Manager salary Maintenance and Depreciation Bills Insurance Sub-total GRAND TOTAL (RM) 1, 700 2, 460 64, 890 4, 710 760.0 1, 260 3, 450 12, 704 12, 704 450 110 3700 2, 000 40, 316 4, 700 500 1, 400 400 400 1, 800 4, 500 200 29, 556 Monthly (RM) expenses Other (RM) expenses

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9.0 FINANCIAL PLAN

The process of developing a financial plan STEP 1: Gather all financial input Administrative budget Item Fixed assets expenses Salaries and wages General manager Marketing and sales manager Administrative manager Financial manager Fitness manager Clerk Trainer 3, 450 1, 265 977.5 1, 794 Consultant cost Suppliers cost Contractual Cost Facilities and Administrative/ Indirect cost Other Rental Total 1, 000 1, 800 RM24, 404 1, 450 2, 500 1, 250 1, 500 1, 955 3, 450 2, 012.5 Monthly expenses Others expenses

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Marketing budget Expenses Fixed asset (RM) Signboard 1, 800 Monthly expenses (RM) Other expenses (RM)

Nutrition Products Sales Promotion Marketing Training Quality Assurance Public Relation Website and Facebook Referral Program Entertainment allowance Total Sales and Marketing Expenses

200

1, 400 400 1, 500 180 500 120 RM6, 100

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Operations budget

Fixed asset (RM) Direct material cost Exercise equipment FURNITURE AND FIXTURES Receptionist table Sofa set Pantry table Dining table Locker Nutritional supplement Exercise support accessories Team protection Fire Extinguisher Air conditioner Refrigerator Sub-total Direct labor cost Wages and salaries Sub-total Overhead costs General Manager salary Maintenance and Depreciation Bills Insurance Sub-total GRAND TOTAL (RM) 1, 700 2, 460 760.0 450 110 3700 2, 000 40, 316 500 1, 400 400 400 1, 800 29, 556

Monthly expenses (RM)

Other expenses (RM)

4, 500 200

4, 700

12, 704 12, 704

3, 450

1, 260

4, 710 64, 890

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STEP 2: Prepare the project implementation cost schedule A. Capital Expenditure Machinery and equipment Furniture and Fixtures Vehicle-Van (hire purchase) Renovation cost Sub-total B. Working Capital ( 3 months) Marketing Production/ operation Administrative Sub-total C. Other expenditure Pre-operating Business registration Insurance Road tax Sundries 2, 000 1, 700 1, 000 300 5, 000 Deposits Utilities ( Telephone/ water/ electricity) Sub-total Grand total D. Add: Contingency cost (10%) 3, 780 3, 780 202, 910 20, 291 14, 700 109, 118 70, 312 194, 130 RM 29, 556 24, 860 25, 000 10, 000 89, 416 RM RM

TOTAL PROJECT IMPLEMENTATION COST

223, 201

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Depreciation schedules for fixed assets Annual depreciation (vehicle) = (RM25000-RM0) / 5 years = RM5000 Annual depreciation (Machinery and Equipment) = (RM29, 556-RM0) / 5 years =RM5, 911.20 Annual depreciation (Furniture and Fixtures) = (RM40, 316-RM0) / 5 years = RM8, 063.20 Annual depreciation (Renovation cost) = (RM10, 000-RM0) / 5 years = RM2000 Complete depreciation schedule Type of asset: Van Original cost: RM25, 000 Economic life: 5 years Scrap Value: RM0 Method: Straight line YEAR ANNUAL DEPRECIATION (RM) 0 1 2 3 4 5 0 5000 5000 5000 5000 5000 ACCUMULATED DEPRECIATION (RM) 0 5000 10000 15000 20000 25000 BOOK VALUE (RM) 25000 20000 15000 10000 5000 0

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Type of asset: Machinery and equipment Original cost: RM29, 556 Economic life: 5 years Scrap Value: RM0 Method: Straight line

YEAR

ANNUAL DEPRECIATION (RM)

ACCUMULATED DEPRECIATION (RM) 0 5911.2 11, 822.4 17, 733.6 23, 644.8 29, 556

BOOK VALUE (RM) 29, 556 23, 644.8 17, 733.6 11, 822.4 5911.2 0

0 1 2 3 4 5

0 5, 911.20 5, 911.20 5, 911.20 5, 911.20 5, 911.20

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Type of asset: Furniture and fixtures Original cost: RM40, 316 Economic life: 5 years Scrap Value: RM0 Method: Straight line YEAR ANNUAL DEPRECIATION (RM) 0 1 2 3 4 5 0 8, 063.2 8, 063.2 8, 063.2 8, 063.2 8, 063.2 ACCUMULATED DEPRECIATION (RM) 0 8, 063.2 16, 126.4 24, 189.6 32, 252.8 40, 316 BOOK VALUE (RM) 40, 316 32, 252.8 24, 189.6 32, 252.8 40, 316 0

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Type of asset: Renovation Cost Original cost: RM10, 000 Economic life: 5 years Scrap Value: RM0 Method: Straight line YEAR ANNUAL DEPRECIATION (RM) 0 1 2 3 4 5 0 2000 2000 2000 2000 2000 ACCUMULATED DEPRECIATION (RM) 0 2000 4000 6000 8000 10000 10000 8000 6000 4000 2000 0 BOOK VALUE (RM)

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STEP 3: Prepare the sources of finance schedule Sources of finance schedule A. Equity Contributions Cash Assets (vehicles) RM 100, 000 25, 000 RM

Sub-total B. External Sources Hire purchase Term Loan Sub-total C. Others TOTAL SOURCES OF FINANCE 12, 621 20, 000 65, 580

125, 000

85, 580

223, 201

Term Loan Amortization Schedule Loan amount: RM65, 580 Loan period: 5 years YEAR INTEREST (RM) 0 1 2 3 4 5 0 6, 558 5, 246.40 3, 934.80 2, 623.20 1, 311.60 PRINCIPAL (RM) 0 13, 116 13, 116 13, 116 13, 116 13, 116 Interest rate: 10% Method: Annual rest PAYMENT (RM) 0 19, 674 18, 362.40 17, 050.80 15, 739.20 14, 427.60 BALANCE (RM) 65, 580 52, 464 39, 348 26, 232 13, 116 0

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Type of asset: Van Down payment: RM5000 Interest rate: 10% Method: Flat rate YEAR INTEREST (RM) 0 1 2 3 4 5 0 2, 000 2, 000 2, 000 2, 000 2, 000 PRINCIPAL (RM) 0 4, 000 4, 000 4, 000 4, 000 4, 000 0 5, 600 5, 600 5, 600 5, 600 5, 600

Cost of asset: RM25, 000 Loan Amount: RM20, 000 Loan period: 5 years

PAYMENT (RM)

BALANCE (RM)

20, 000 16, 000 12, 000 8, 000 4, 000 0

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STEP 4: Prepare the pro forma cash flow statement YEAR A. Cash inflow Equity- Cash Term-loan Cash sales B. Total cash inflow C. Cash Outflow Operations expenditure: Direct material cost Direct labor Overhead costs Marketing expenditure: Signboard Sales commission Marketing training Quality assurance Public relation Website and facebook Referral program Entertainment allowance Administrative expenditures: Salaries and wages EPF and SOCSO Other administrative overheads Loan repayments: Principal Interest Hire purchase repayment: Down payment 5000 0 0 13, 116 6, 558 13, 116 5, 246.4 13, 116 3, 934.8 140, 084.4 38, 763.6 98, 050 140, 084.4 38, 763.6 98, 050 140, 084.4 38, 763.6 98, 050 1, 800 2, 400 16, 800 4, 800 18, 000 2, 160 6, 000 1, 440 0 2, 400 16, 800 4, 800 18, 000 2, 160 6, 000 1, 440 0 2, 400 16, 800 4, 800 18, 000 2, 160 6, 000 1, 440 96, 716 152, 448 58, 980 56, 400 152, 448 56, 520 56, 400 152, 448 56, 520 100, 000 65, 580 600, 000 765, 580 0 0 630, 000 630, 000 0 0 650, 000 650, 000 YEAR 1 YEAR 2 YEAR 3

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Principal Interest Capital expenditure: Machinery & Equipment Furniture & Fixtures Renovation Pre-operational expenditures Deposits D. Total cash outflow E. Cash surplus/ (Deficit) F. Beginning cash balance G. Ending cash balance

4000 1600

4, 000 1, 600

4, 000 1, 600

29, 556 24, 860 10, 000 5, 000 3, 780 741, 512 -75, 932 0 -75, 932

0 0 0 5, 000 0 621, 378.4 28, 621.6 -75, 932 2, 689.6

0 0 0 5, 000 0 620, 066.8 29, 933.2 2, 689.6 32, 622.8

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STEP 5: Prepare the pro forma income statement YEAR 1 (RM) SALES LESS: OPERATING EXPENSES Administrative Marketing Operations/ production Interest: Term loan Hire purchase Depreciation charges Total operating expenses NET PROFIT BEFORE TAX 6, 558 2, 000 20, 974.4 1, 139, 450.4 -538, 510.4 5, 246 2, 000 20, 974.4 622, 086.4 7, 913.6 3, 934.8 2, 000 20, 974.4 620, 775.2 29, 224.8 276, 898 53, 400 778, 680 275, 448 51, 600 265, 368 275, 448 51, 600 265, 368 600, 000 YEAR 2 (RM) 630, 000 YEAR 3 (RM) 650, 000

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STEP 6: Prepare the pro forma balance sheet YEAR 1 (RM) FIXED ASSET Machinery & equipment Furniture and fixtures Renovation Van CURRENT ASSETS Cash OTHER ASSETS Deposits TOTAL ASSETS EQUITY Capital Accumulated profit CURRENT LIABILITIES Account payable LONG-TERM LIABILITIES Term loan Hire purchase TOTAL EQUITY AND LIBILITIES 52, 464 16, 000 11, 745.6 39, 348 12, 000 65, 612.8 26, 232 8, 000 74, 571.6 100, 000 -538, 510.4 0 381, 792 0 7, 913.8 0 6, 351.2 0 29, 224.8 0 11, 114.8 3, 780 11, 745.6 0 65, 612.8 0 74, 571.6 -75, 932 2, 689.6 32, 622.8 23, 644.8 32, 252.8 8, 000 20, 000 17, 733.6 24, 189.6 6, 000 15, 000 11, 822.4 16, 126.4 4, 000 10, 000 YEAR 2 (RM) YEAR 3 (RM)

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STEP 7: Perform financial analysis based on the above pro forma statements LIQUIDITY RATIOS Current ratio = = 2, 689.6/ 6, 351.2 = 0.42 times PROFITABILITY RATIO Net profit margin = = 7, 913.6 / 630, 000 = 1. 25% Return on investment = = 7, 913.6 / 65, 612.8 = 12. 06% Return on equity = = 7, 913.6 / 7, 913.6 = 1%

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SOLVENCY RATIOS Debt to equity = = 51, 348 / 7, 913.6 = 6. 48: 1

Debt to total assets = = 6, 351. 2 / 51, 348 = 12. 37%

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10.0 CONCLUSION
Through the plan that we have outlined we feel confident that although a very intricate and complex process to start and run such a company, we can accomplish such an ambitious endeavor. We have analyzed the market, covered expenses, visualized a goal, and planned accordingly. Our company would be a good fitness center in Parit Raja and fulfill the satisfaction of the people. To be realistic, we cannot guarantee a success, but as the proverb goes, A hero is one who knows how to hang on one minute longer and this is the entrepreneurial spirit that we will carry throughout the life of our fitness center.

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