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TABLE OF CONTENTS

 Acknowledgement

 Declaration

 Preface

 Research Objectives

 Research Methodology and Design

 Introduction

 Data Analysis and Interpretation

 Conclusions

 Limitations

 Suggestions

 Bibliography

 Annexure
ACKNOWLEDGEMEN
T
No gain without pains is a common saying. Gratitude is the
hardest of emotion to express and often does not find
adequate words to convey. Therefore, a Survey Project
Report is not an effort of a single person but it is a
contributory effort of many hands and brains. So, I would
like to thanks all those who have helped me directly or
indirectly during my Survey Project.

With an ineffable sense of gratitude I take this


opportunity to express my deep sense of indebtness to Prof.
P.N.JHA (Director of SMS) for allowing me to carry out this
survey work.
I am also thankful to DR. MANISH
SHRIVASTAV for his keen interest, constructive criticism,
persistent encouragement and untiring guidance throughout the
development of the project. It has been my great privilege to
work under his inspiring and provoking guidance.
I would like to thank all my
teachers, staff members, and Library members for their
valuable advice and guidance which help me to make this
report effective, interesting and purposeful.
I AM also thankful to the consumers
for being a source of information in providing me the correct
and the fact data.
DECLARATION
-----------------------------------------------------------------------------------------------------------
-

I hereby declare that the information


presented here is correct to the best of my
knowledge. Also, the report presented has not been
published anywhere.

Place : FARAZ
NAWAIDUL HAQUE

DATE :
PREFACE
-----------------------------------------------------------------------------------------------------------
-

It is great honor to work on the project assigned to


me and to prepare a report on this.

In the presented report the introduction of ROCK


WORLD COMERCIAL VENTURE PVT. LTD. which is a
well known Company in present is given in detail which
will make the reader to make a clear figure of it in
mind.

The topic assigned to me was a very challenging one


and after a hard work in collecting the data &
analysis, I have reached to the conclusion which is
very clearly shown in the report presented.

It was not an easy job to work on it and this was


possible only with the great help and guidance of my
mentor Dr. MANISH SHRIVASTAV who guided me to
the right path in each and every problem came in
front. Help of other possible sources has also been
taken.
It is request to the respected readers to give their
views and suggestions regarding this project and will
be honoured, which will definitely help me on my next
task.
Thanking you.

RESEARCH OBJECTIVES
-----------------------------------------------------------------------------------------------------------
-

The survey was conducted with following objectives:-

1- To know the consumer satisfaction level about the services


provided by rock world.

2- To know the consumers satisfaction level about the product


of rock world.

3- To know the consumers satisfaction level regarding


behavior of staff member of rock world.

4- To know consumer perception about Rock World.


RESEACH METHODOLOGY
Significance of study: - The study signifies a survey on
customer satisfaction level regarding rock world.

Sample Size: - The sample size taken to conduct the survey


was 100 in numbers.

Selection of study area: - The survey has been carried


out in Varanasi (Sigra & Mehmurgunj).

Data Collection Method: - The collected data is primary in


nature. i.e. the first hand data , as there is a better scope
of getting required information and also it is in the form that
we want. For the purpose of collecting data, questionnaire
method was adopted.

1. Closed – Ended Questions

• Dichotomous Questions
• Multiple Choice Question

2. Open - Ended Question


Sampling Technique: - Since, the size of the universe is
quite large, so relatively small group of individuals from the
universe is selected which is also good enough to represent
the entire universe. In my survey report, I followed the non-
probabilistic CONVENIENCE Sampling & SIMPLE RANDOM
Sampling as the selection was done according to the
researcher convenience, and each and every element of
universe was not given equal chance of being selected in
sample.

Measurement & Scaling Techniques Sampling: - I have


used judgment sampling for knowing the satisfaction level of
consumers.

Research Design: - To know about the present condition


and status regarding particular item or group of items,
descriptive research is conducted. The descriptive research is
description of the state of affairs as it exists at present.

As the result we were required in analytical form. The survey


was conducted using questionnaire method. By using this
method we found the present situation and the findings and
its analysis is described in the further parts.
INTRODUCTION OF COMPANY
Rockworld Commercial Ventures Pvt. Ltd. is a
Company incorporated under the Companies Act 1956.

The Company is an outcome of a thought with a


Mission. A thought can make a difference in our life and
others too, on the whole thought can make us a different
personality altogether. A thought can lead to Dreams and
thoughts can lead to Depression. So let’s not get depressed
but work for our dreams because Dreams lead to prosperity
and are to be fulfilled if we intend to fulfill them with a
Positive Mindset.

The Company’s present Project; Rockworld’s G-Shop


will be an example of Strength in Togetherness.
Presently the Company’s emphasis is to Provide
Services of different usage with such systems wherein the
Common Customer is able to get benefit to buy more from
his existing expenses. He/ she is able to get more freedom to
purchase and added Value on his expenditure. In brief
company are Adding Value to expenditure. For years,
consumer have been spending money on different needs for
which he/she get discounts etc. but in no case consumer
have received any power to purchase more on expenditures
hence the Company intends to make its Customer &
common men more free in case of our regular purchases. In
other words company are trying to achieve extra through
Sense of Togetherness.

The Company has many such plans where it expects to


convey the message of togetherness as a tool to prosperity
for the common men through his existing Budgets and
Expenditures. Company Vision is to prosper Together and
not only prosper but to uplift and upgrade a Special
Section of the Society.

Company have plans to bring our female


counterparts in the main stream of business and
prosperity. Company not only intend to make them a part
of company business plans but do offer them special
preference so that they are able to be more competitive and
successful in their life and lead themselves to prosperity.
The Company is managed by a team of executives who have
long experience of management and do have exposure to
the competitive market and market conditions.

VISION OF THE
COMPANY

IS
LIFT THE LIFE IN YOURSELF

“To Provide The Best Of Services

&

To Add Value to Life

Through Togetherness

Because
Together We Can & We Will Rock

The World.”
These are the vision of the Company. On the cover
page the image of a female can be seen, as is the backbone
of the society. Company main Goal is to uplift the female
segment of the society and add value to her life through
existing resources.

The Company has been formed with a vision to make all


of us financially sound and comfortable using our own
resources with special emphasis to create awareness among
females as to ‘what she can do’. We all know that what
important role a female plays in our life, right from our birth
and what significance is of that role in our life she can be
mother, sister, wife, daughter or friend. She manages our
life. Special Consideration is given to females who intend to
make a comfortable and financially healthy environment for
themselves. We shall be coming up with different Projects
from time to time henceforth and our maximum stress shall
be to make our so called weaker gender more stronger day
by day. We know there shall be many hurdles in our path but
that will make us more stronger and determined towards our
GOAL.
Rock World are

Rock World Commercial Ventures Pvt. Ltd. helps customer;


the choice-maker find his/her road to holistic growth –
creatively, financially, and ethically.

What Rock World do

RockWorld's G-Shop chain grocery stores harness the power


of togetherness. Watch customer money's buying power
increase as customer purchase daily needs items at G-Shop.
There are discounts, special offers and prizes to be won.

Join the RockWorld family through G-card Elite membership.


Enjoy gracious lifestyle at the same cost of living! Avail of
our special services.

Would you like to be a G-Shop franchisee?


RockWorld Wagon encourages people from all walks of life,
especially women to create wealth and well being.

All you talented people out there, looking for Creative


Avenues, look no further. When you disclose your deepest
dream to us, we ensure the best in professional support to
make them come true for you.

G-Shop
G-Shop chain grocery stores operate under RockWorld
Commercial Ventures Pvt. Ltd. Company offer reasonably
priced, high quality items. G-card Elite members enjoy
special privileges, discounts and offers at G-Shop.

G-Shop franchisees work in accordance with company norms


and regulations for consistently high quality service. Also,
there are company-owned outlets that promote subscription
to G-card Elite membership in surrounding areas

ROCKWORLD’S G – SHOP

Rockworld’s G – Shop is a chain of Grocery and General


items shop, which is the Venture of Rockworld Commercial
Ventures (P) Ltd. The chain will be in existence through
Company owned Outlets and Franchisee’s Outlets.

The Rockworld’s G – Shop shall offer its Customers the


best possible deals gifts and Discounts on grocery and
general items. The Company plans to have a wide network
of Shops throughout North India.

To Shop at Rockworld’s G – Shop and get the benefits of


Rockworld’s Scheme’s, deals & discounts, the Customer
should be a member of Rockworld Family. The membership
can be availed by becoming a G – Card Elite Holder.
Members who are entitled to be beneficiaries of Rockworld
should have a G – Card Elite.

The G – Card Elite membership can be taken by fulfilling


the required conditions of the Company. G – Card Elite
Holders will get a card and membership number. This
number shall give the member an Account in the
Company. To get the required benefits the G – Card Elite
Number is mandatory. The G – Card Elite will entitle the
members for other benefits offered to its member from
time to time by the Company. The Company Plans to
introduce many offers and schemes related to Daily life of
a Common Family.

What is G-card Elite?

Welcome to a gracious lifestyle at the same cost of living


that you are used to. Company makes customer money
stretch, and help customer grow in all arenas of life.

G-card Elite members have several benefits to boast of. The


biggest benefit is that when customer shop at G-Shop he/she
get discounts on marked prices. Another unique benefit is
100% value back on expenses incurred on shopping at G-
shop!

For example: If you purchase goods worth Rs. 500/-, after 30


days he/she get redemption coupon worth Rs. 500/- through
which can he/she again purchase goods worth Rs. 500/-
absolutely free!

Allied Services

• Free Home Delivery

• Career Consultancy: Customers can use our Career


Consultancy Services to improve his/her carrier. Our
guidance can mould Customers choices for subjects,
study stream, school, college or company.

• Job Placement: Without any registration charges


Customers can avail of our Job Placement Service in
various fields and various highly reputed companies for
better future. Customer’s future.

• Legal Consultancy: Use our Legal Consultancy to


solve Customers legal problems related to any field.
• Beauty Tips: We offer free beauty tips to keep up your
magnetic personality.

• Fitness & Health: Fitness & health tips to keep you


healthy and fit.

• Gourmand Cooking: Indian and continental recipes


that make your daily meals more interesting, and get
you loads of accolades from family and guests.

• Printing Services: G-card Elite members can get


printing facilities through us at lower cost than in the
market.

• Tourism: Use our advice to enjoy exciting trips in


accordance with your budget.
What is a G – Shop?

G–Shop is a shop, which will retail Daily need items to


its members only. The G–Shop shall be Computerised Shop
connected Online throughout its network. The G–Shop
will offer Discounts, Schemes etc. on the basis of Purchases
made by its members through G – Card Elite.

The Modus operandi of G – Shop.

The G – Shops shall work on a system through Venture


Associates, Outlet Franchisees and Company Owned Outlets.

G-Shop

The guiding principle at G-Shop is, ‘grocery shopping made


reasonable and convenient.’ Our customers are members.
We are a team of young professionals out to use our
expertise to impact positively the lives of all who join us. We
believe in the power of togetherness. And G-Shop grocery
stores, all set for North India, the states of Uttar Pradesh and
Uttaranchal, to begin with, are a part of this belief.
G-Shop franchisees work under the company's banner. We
provide software, stock, publicity, stationery and uniform for
staff, for a token amount. Our software streamlines billing,
tracking item sales, discounts, etc. This facilitates informed
decisions by assessing customers’ requirement and buying
pattern.

Salient benefits
G-Shop is a 'no tension business venture' because company have worked out every
detail to make it so for customer

• As G-Shop franchisee customers are dealing in


necessity products not luxury products, hence the
success, rate of customer business is high as compared
to any other business.

• G-Shop caters to customers’ needs and is free from the


pressure of promoting particular brands. The customer
is independent in brand selection and is free to
purchase what s/he has already been using.

• Setting up G-Shop is not a very expensive proposition.


All feasibility studies and market analysis has already
been done, and leaves customer to only implement the
findings in a scenario where both customers and
franchisees are gainers. It is a win-win situation for
traditionally juxtaposed groups!
• Yes, by joining our franchise customer become a part of
a business, which returns to society more than it takes.
G-Shop is a democratic venture that is sustained by the
power of togetherness.

• You are not alone in your business. You are part of a


futuristic professional team hence, ‘Together We Can
and We Will Rock the World!’

• On becoming franchisee you become part of a premier


business concept. RockWorld is working on several
profitable projects and our existing franchisees will reap
the benefits sooner than new joinees.

Why Will Customers


Shop
At
Rockworld G – Shop

The Customers shall get maximum discounts on there


expenses which they had not been able to get for years
which will ultimately give them more power to purchase
through their existing expenses.

All Company gifts, schemes etc. shall be based on local


level. Company shall offer best discounts to its Customers on
the retail shopping at Rockworld G-Shop.
So, now be together to get more and more discounts on
Groceries and daily needs because,

“ Together We Can And We Will


ROCKWORLD

1.Do you know about the rock world?


Yes () No ()

Yes No
40 60
70

60

50

40

30

20

10

0
yes no

Interpretation-:
In the above graph shows that 40 respondent knew
about the rock world & 60 respondent have no knowledge
about it.

2.From which source you get the knowledge about it ?


Newepaper/magagine ( ) Internet ( )
friends & relation ( ) Any other ( )
Newspaper Internet Friends / Any other
/ Relations
Magazine
10% 2% 60% 28%

70%
60%
50%
40%
30%
20%
10%
0%
e

et

r
in

he
tio
rn
ag

ot
te

la
ag

re
In

y
An
/m

&
s
r
pe

nd
pa

e
fr i
we
Ne

Interpretation-:
In the above graph 10% respondent got the
knowledge theough news paper, 2% from internet, 60%from
friends & 28% from other source.

3 Have you visited rockworld (even ones) ?


Yes () No ()

Yes No
80% 20%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
yes no

Interpretation-:
The above graph shows that 80% of respondent has
visited to rock world and rest of them not visited yet.

4 Have you purchase any thing from rock world?


Yes () No ()
Yes No
100% -

120%

100%

80%

60%

40%

20%

0%
yes no

Interpretation-:
In the above graph 100% respondent purchase the
product from the rock world.

5.Do you know about value back offers of rock world?


Yes () No ()

Yes No
80% 20%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
yes no

Interpretation-:

In the above graph 80% respondent knows about the

value back offers of rock world.

6. How was your shoping experience in rock world?


Fair ( )
Good ( )
Very good ( )
Excellent ( )
Fair Good Very good Excellent

50% 35% 10% 5%

60%

50%

40%

30%

20%

10%

0%
Fair Good Very good Excellent

Interpretation-:

In the above graph 50% of respondent said it was fair

35% says it was good 10% says it was very good & 5% says

that it was excellent.

7.Which product or service is very popular in the market with regard to


Rock world?
Cloath () Mobile accessories ()
Toys () Plastic goods ()

Grocery Mobile Toys Plastic goods


Accessories
40% 10% 30% 20%

45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Grocery Mobile Toys Plastic goods
accessories

Interpretation-:

In the above graph 40% respondent says grocery

30% of them says toys 20% of them says plastic goods

& 10% of them says mobile acessaries.

8.Do you have any knowledge rock world membership and discound
card? Yes () No ()
Yes No
80% 20%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
yes no

Interpretation-:

In the above graph 80% people have knowledge

about rock world membership and discound card.

9.Did you face any problem regarding any product or service of rock
world?
Yes () No ()
Yes No
20% 80%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
yes no

Interpretation-:

In the above graph 80% not face any problem

regarding any product or service of rock world & 20%

respondent faced the problem regarding product or service

of rock world.

10.Was your problem solved by rockworld staff members?


Yes () No ()

Yes No
60% 40%

70%

60%

50%

40%

30%

20%

10%

0%
yes no

Interpretation-:

In the above graph 60% respondent’s problem was

solved by the rock world staff member.

11.Will you recommend shopping in rock world to others?


Yes () No ()
Yes No
100% -
120%

100%

80%

60%

40%

20%

0%
yes no

Interpretation-:

In the above graph 100% respondent recommend


shoping in rock world to others.

12.Do you know about rock world g shop mall opening shortly at
Sunderpur?
Yes () No ()

Yes No
60% 40%
80%

70%

60%

50%

40%

30%

20%

10%

0%
yes no

Interpretation-:

In the above graph 30% of respondent knows about


rock world g-shop mall 70% of them was unknown yet.

CONCLUSION
1- 40 respondent knew about the rock world & 60 respondent
have no knowledge about it.
2- 10% respondent got the knowledge therough news paper,
2% from internet, 60%from friends & 28% from other source.

3- 80% of respondent has visited to rock world and rest of


them not visited yet.

4- 100% respondent purchase the product from the rock


world.

5- 50% of respondent said it was fair 35% says it was good

10% says it was very good & 5% says that it was excellent.

6- 80% respondent knows about the value back offers of rock

world.

7- Most of the customer prefer grocery from the Rock

World.

LIMITATIONS OF THE STUDY

 The major difficulty was of language problem. As the


questionnaire was in English, so people were not
interested in filling it. I had to spell out the meaning of
‘what is the question about’.

 Few people did not have the time to fill up or answer


the Questionnaire.

 People were also not giving the exact information.

 Few people were not responding as we expect from them


and they were reacting for the survey is conducted for
false purpose.

 They asked for some favor fill up the questionnaire.

 As the time was lees for conducting the survey, so the


survey could not be conducted in a large area.

SUGGESTIONS
 Rock World needs to improve the services and behavior of its staff
member.
 Rock Word has not got so good Brand Image and people’s faith. But
they can do it by giving good service.

 Rock World really needs to improve the sales & services provided at
the Rock World G-shop.

BIBLIOGRAPHY
BOOKS:

Research Methodology (Methods and Techniques) – C. R.


KOTHARI

Statistical Method V- S.P. GUPTA

Websites :

All the official websites


of the Rock World
commercial venture.

QUESTIONNAIR
E
SUBJECT: With the help of distributing discount card
know the customer satisfaction regarding rock world.

Dear Sir/Madam,
I, FARAZ NAWAIDUL HAQUE student of PGDM-RM
course of School of Management Sciences, Varanasi conducting a
field survey on products and services of Rock world.
This survey is a part of my partial fulfillment of
PGDM-RM course. Please provide relevant information by filling
the questionnaire to make my survey more comprehensive. All
details from your part will not be disclosed. Do not leave any item.

PERSONAL DETAILS (FOR


CONSUMERS):
NAME : ………………………………………..

AGE : ………………………………………..

ADDRESS : ………………………………………..

CONTACT NO : ……………………………………

OCCUPATION:
…………………………………………

SALARY:
………………………………………….

SIGNATURE. DATE
QUESTIONAIRE
1.Do you know about the rock world?
Yes () No
()
2.From which source you get the knowledge
about it?
Newepaper/magagine ( )
Internet ( )
friends & relation ( ) Any
other ( )
3. Have you visited rockworld (even ones) ?
Yes () No
()
4.Have you purchase any thing from rock
world?
Yes () No
()
5.Do you know about value back offers of rock
world?
Yes () No
()
6.How was your shoping experience in rock
world?
Fair ( )
Good ( )
Very good ( )
Excellent ( )
7.Which product or service is very popular in
the market with regard to
Rock world?
Cloath ()
Mobile accessories ()
Toys ()
Plastic goods ()
8.Do you have any knowledge rock world
membership and discound card? Yes
() No ()
9.Did you face any problem regarding any
product or service of rock world?
Yes () No
()
10.Was your problem solved by rockworld staff
members?
Yes () No
()
11.Will you recommend shopping in rock world
to others?
Yes () No
()
12.Do you know about rock world g shop mall
opening shortly at Sunderpur?
Yes () No
()

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