EDITORIAL

FACULTY WRITE UPS

JOURNEY OF A TEENAGER
ARIFThe Mechanic beyond just Repairs.

COMMITTEE CONTRIBUTION

MARKET SNAPSHOT
CASE:4 APPLICATION OF COSTING TO INDIGENOUS BUSINESS UNIT IN HUBLI CITY

EVENTS & HAPPENINGS

UNDER-GRADUATE PLACEMENT DRIVE
GBS AND VIJAY BANK
CULTURAL COMMITTEE PRESENTS FUN WEEK
WINNERS
BIRTHDAY CELEBRATIONS

STUDENT CORNER

AN UNTAPPED INDIAS RURAL MARKET.
KALEIDOSCOPE
QUIZOMANIA
PREVIOUS QUIZOMANIA
SAMAR-2014

ACADEMIC CORNER

MR. SHRIKANT DESAIS GUEST LECTURE
WORKSHOP - ENTREPRENEURSHIP & INDUSTRIAL TOUR
THE DELEGATION OF (ABOUT 30 BUSINESS PERSONS)
RESOURCE PERSON FOR THE UTI IFAS MEET
PEDAGOGY WORKSHOP
BOOK REVIEWS

ALUMNI UPDATE

WEDDING BELLS
GBS IN MEDIA
COMING SOON



TABLE OF CONTENTS
Mr. Vijay J Deshabag
Librarian
Editor-GBS FOCUS




EDITORIAL

Effective leadership is not about making speeches or being liked; leadership is defined
by results not attributes.
Peter Drucker
Welcome to the latest issue of GBS FOCUS,
This issue continues to bring a very interesting write ups and exciting events that were
witnessed at GBS and GBSFOCUS Captures all those events and bring to you refreshing
issue of GBS FOCUS.
We have interesting write up by Mr.Mahesh Bendigeri and Mr. Prasad Kulkarni who have
taken their sections to the next level. GBSFOCUS appreciate and congratulates them for
their contributions in their respective sections.
The highlight of the Focus will be the article contributed by our faculty Mr.Uday Lawate
and Dr.Ramakant Kulkarni. We also have our talented student Pooja and Sneha
contributing their writeup for this issue of GBSFOCUS.
We still have much more interesting stuff served and packed in this GBS FOCUS 6
th
Issue.
We await your comments, criticism and appreciation.
Till the next issue, wish you a Happy Reading!
Cheers!
Drop your feedback at vjdeshabag@globalbschool.in




BACK TO CONTENTS
Mr. Uday Lawate
Associate Professor
JOURNEY OF A TEENAGER
What started off as a teenage aspiration ended up in a career! Standing
in front of my college, I used to observe two red buses of Maharashtra
state transport going from Mangalore to Mumbai (then Bombay). Every
day without fail, these buses used to pass by at 3.30 pm and always in a
pair. I always wished that I too get to travel long distance by bus.
In due course I completed my post graduation and joined up as a Sales
Officer in Johnson & Johnson Limited in 1985. Since then, travel has
been part of my life. Beginning with ordinary red buses across Karnataka to travelling by
various classes of road, rail and air across India, I enjoyed flying in various aircraft
including the Airbus A380 to various parts of the world. From Jamnagar to Guwahati and
from Srinagar to Cochin. From USA to Australia and multiple destinations in Europe and
Asia Pacific, I have travelled to far off destinations for even two hour presentations.
Never imagined that life will take me on to such wonderful experiences!
That gives this tale a very different meaning. A small aspiration can take one on an
unimaginable career path. I began my career working as a quality control inspector. Took a
couple of years off to complete my MBA from KIMS, Karnatak University, Dharwad, joined
as a manager in an engineering company, later sold paints before moving on to a full
fledged Marketing and Sales career in pharmaceutical space. I am always willing to take up
any jobs irrespective of their complexity and challenges or just simple routine ones. The
spirit is to always try and excel.
During the course of the next 25 years, what I learnt and contributed have been an
experience that is really tough to narrate in a few words. Pleasure came in the form of
success while tackling tough customers, meeting stiff targets, handling tough situations
with the union in the field or managing budgets. All this came at the cost of missing out on
the small pleasures in life on the domestic front that we all long to. I must admire the
support I got from my wife and daughter.
How are brands built in the tough pharma environment?
How would one optimize on the budget spend while ensuring that you get the
highest bang for the buck?
How can one benefit from streamlining the processes?
How does a company implement IT systems without antagonizing the unions?
How does one bring down cost of products while not compromising on the quality?
What is the optimum size of field force to cover potential set of doctors? How is the
physician population segmented to maximize returns?
How does one reach out to patients, pass on benefits of the therapy and bring
wellness?
These and a plethora of other questions are needed to be answered in day-to-day practice.
What helps find solutions to all these? Being grounded and always in touch with reality. No
rocket science. My parents imbibed in me some very sound values and principles, my
teachers imparted invaluable knowledge and the urge to constantly seek more of it and my
mentors in the industry helped me recognize the need to foresee the impact of any decision
that I needed to take.
Right through my career I have had the privilege of working with some of the finest brains
in the pharma industry and consulting space both in the domestic market and in many
foreign lands. Having a set of peers and colleagues who are willing to work with you and
also challenge your ideas to make them better, are never easy to come by. I was blessed to
have a whole lot of people who were willing to go the distance with me and also help me
fine tune decisions. Thanks to all the people and circumstances, I have been able to make
useful contribution and also learn a lot in the process.
Handling field force issues, trade association issues, complex issues related to counterfeit
drugs, innovative brand promotion and CRM, resource optimization, incentive
compensation, automation of field reporting systems and working with multiple markets,
cultures, time zones and clients have given me an exposure that has helped me gain
experience across various aspects of domestic and international operations in the
pharmaceutical Marketing, Sales and Consultancy.
In my new area of operation at GBS, I look forward to share these experiences and be of use
to anyone that I come across. As a firm believer in the process of learning eternally, I will
always be looking for new ideas from the bright and youthful group of students and the
well read and well informed faculty members and the support staff.








BACK TO CONTENTS
ARIFThe Mechanic beyond just Repairs.

The commonality of alphabet A with which his name
starts and the profession he has chosen for his
livelihood it is difficult to draw any inference that is it
by design or default. Arif is a mechanic versatile in
automobile repair. Born in the family of 10 children
and having lost his father at a very early age he was
forced take to auto repair. The early demise of his
father pushed his family into economic difficulty that
made him to look for earning to support the family
income in whatever way he could.

The drop out from school was inevitable as well as never gave him any chance to relook at
the education. His uncle who runs a way side auto repair took him under his tutelage and
Arif started picking up the auto repair skills. The keen learner Arif picked up the skills very
fast and separated from his uncle and started working as a mechanic in the wayside repair
shops proving his mettle as reliable mechanic.

The stability of employment at the wayside repair shops being susceptible and the
economic condition of the family always at the back of mind Arif had to change quite a few
repair shops at regular intervals. This came as a boon in disguise because every time he
changed the repair shop he was exposed to the new set of repair works from two wheeler
to three wheeler to four wheeler, from light vehicles to medium to heavy vehicles.

The repair shop works, besides the tools and needed infrastructure, on spare parts.The
road side shops do not stock the spares instead buy as and when needed. This necessitates
the good net work for the repair shops with automobile retailers. The mechanic frequents
the retailers shop when the spares are bought for repair. This work related visits enabled
Arif to develop good rapport with the auto-parts/spares retailers of all variety because of
his exposure to various types of vehicle repairs.

The coming-in of proprietary showrooms of various brands accompanied by its backyard
service stations has opened up opportunity to mechanics to join and work. A skilled
mechanic is always a needed person.

Arif joined the Mahendra showroom and acquired expertise in handling all types of
Mahendra four wheelers. So much so that the dealer would send him to places to attend the
stranded vehicle to repair or toe the vehicle to service station. Arif used this opportunity to
develop the personal rapport with the vehicle owner/driver.

The vehicle repair ( at times servicing )at the service station is a costly affair and generally
the owner look for private but reliable mechanic more so the mechanic from the same
service station doing the servicing in private is a first choice. Realizing this trend and
tendency Arif quickly started making use of his personal rapport with the owners and
DR.RAMAKANT KULKARNI (DIRECTOR)

offered his services on Sundays and beyond office hours. His expertise and reliable job gave
him a good customer base of about 50 owners who would always wish Arif to attend their
vehicles. His expertise in Mahendra and other vehicles gave him the clear advantage to take
on repairs of any vehicle.

Never he would say NO to any repair job be in the night hours if he were to attend the
same. On so many occasions he went in night attended the job and came back to work as
usual in the office time. He understood the pulse of the owners that no owner would like to
have his vehicle not at his disposal for long because daily commuting is a way of life for all.
Owners are generally wary of public transport once having got used to the own vehicle.

Arif works with a common sense thinking that a vehicle is meant for movement and as such
it must be put back to movement without delay. This makes him to attend the repairs soon.

Using the network he has developed with the auto retailers he buys the spares on credit
ranging few hours to few days not inconveniencing the owners, puts the vehicle back in
order and with the spares bill obtained from the retailers he delivers the vehicle to the
owners door step.

Fleecing the owners in the matter of repairs is a general behavior among the repairers but
Arif knows that one can fleece the owner once or twice only at the risk of losing for ever
therefore the charges are reasonable, spares purchase bills are produced to the owner and
above all do not tax the owner for any unnecessary repair that is not required. He does not
stop at this but goes a step ahead with educating the owner on what can be done in case of
minor self help repair cases.

He has a simple message to the owners who are his regular customers that when the
vehicle is needing the repair on the way due to stoppage for whatever reasons not to get it
repaired without being consulted to him. He would advise the road side mechanic using the
cell phones what minimum can be done to get the vehicle in motion so that he would attend
the vehicle on return to head quarters in totality analyzing the problem so that frequency
of repair is minimized.

He uses the principle of family doctor who knows the case history of and background of the
patients fully and can give pinpointed treatment with minimum pain to the physique and
purse.

When he has to attend the repair on emergency to a stranded vehicle on the road, he would
not rush the spot in hurry, instead he would collect quite a few information from the
driver/owner to understand what must be the problem that call for repair. Using this
information like a minimum diagnose by the doctor before treatment he would reach the
spot with tools, spares and fuel so that he does not have to move to get them leading to the
avoidable loss of time and irritation to the owner on delay. He would keep his two wheeler
fuel tank always full so that the fuel can be spared from it.

Sundays are his fully occupied days for 12 to 14 hours helping and attending his customers.
Any requests coming from his customers to help their friends is always acceptable to Arif
both for repair and extending the driving help.

His hard work has been paying him the dividend helping to repay the family debt, extend
the regular financial support to the family, shoulder family responsibility of medical bills,
own a brand new Hero two wheeler and stay regular to bank loan installment.

A school dropout and self made mechanic Arif is no less than a qualified Automobile
Engineer by any standards.























BACK TO CONTENTS
Mr. Prasad Kulkarni
Faculty Coordinator
Finance Club
Market Snapshot























S&P BSE Sensex ended the February
month positively. The index closed at the
high around 21120.12, a gain of 2.96%
from its January close.

S&P BSE Mid-Cap and S&P BSE Small-Cap
indices closed positively for the month
with a gain of 3.05% and 2.9%
respectively.



I
n
d
i
a

-

E
q
u
i
t
y


S&P BSE Sensex (21120.12)


BSE Sectoral Indices Performance in the Month

Among BSE Sectoral Indices, S&P BSE Capital goods Index was the top gainer for the month,
with a gain of 9.37%. Whereas, S&P BSE Metal Index was the top loser, with a loss of 5.36%
from its previous close.
Top Sensex Gainers in the Month
Company
% Chg
(M-o-M)
Tata Motors 19.21%
L & T 12.47%
Dr Reddys 11.30%

Top Sensex Losers in the Month
Company
% Chg
(M-o-M)
NTPC (10.92)%
Bharti Airtel (8.77)%
Cipla (6.40)%

Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is
made as to accuracy or content. This is an informatory report and does not contain specific recommendations to
buy or sell at particular prices or times.

Mr. Mahesh Bendigeri
Asst Professor
Case 4:
Application of Costing to Indigenous Business Unit in Hubli City
A case study of Happy Cone Ice Cream Manufacturer
*Prof. Mahesh Bendigeri **Ms. Pooja Kamath ***Ms. Preeti Supe

Introduction:
Ice-creams of many varieties, flavours and in different forms (cones, cups, slices, bulk
packing, candies, etc) are served round the year and demand is going up year after year.
Possibly the most popular mode of serving is in cones as it is neat & clean, easy to store and
there is no disposal need. With continuous increase in sale of ice-creams, demand for cones
is increasing. It is a mass consumption item. Ice-cream cones are prepared from wheat &
corn flour and they are eaten along with the icecream. Pre-determined quantity of ice-
cream is automatically filled in each cone. Cones are not only convenient but there is no
residual waste as well. They are of different colours and flavours. This is a very common
product and can be produced all over the country. Nearness to urban market should be the
main guiding factor.

Students Background:
Learning is fun when theory is put into practice. Students get practical knowledge by
working on live cases. In this regard a team of two students as a part of their academic
requirement were assigned the job of preparation of cost sheet of local vendor. The
students were informed to select their own firm for the study. Accordingly the students
have selected Happy Ice Cream Cone Manufacturing Industry for the study.

Ms. Pooja Kamath and Ms. Preeti Supe of Sem II class of the batch 2013-15 had personally
visited the Happy ice cream cone manufacturer for their study. Through their interaction
and field visit and the data they have collected. They case study has been developed.
Brief Profile of Happy Ice Cream Cone Manufacturer:
It is a sole trading concern started by Mr. Dinakar V K. It is located in Kamaapur, Dharwad.
It was started with an initial investment of Rs. 5000. Mr. Dinakar is SSLC passout. Initially
there were only two employees, but later on due to his hardwork and dedication the
business was expanded an presently there are 8 employees working under him. The firm
manufactures many variety of ice cream, but for the purpose of study. Only the data related
with manufacturing of ice cream cone is collected.
Objective of the Study:
To determine the cost of manufacturing per ice cream cone
To determine the basis of allocating common overhead
To determine the profit per cone.

Purpose of the Study:
The main purpose of this study is to understand the costing model applied in the ice cream
industry and the method adopted in ascertain the cost per unit. Ascertainment of cost per
ice cream cone is most challenging job the ice cream cone are not sold on per unit bases
from the point of manufacture to the retailer. They are sold in a packet of 10 cones. But yet
based on the no. of cones that are manufactured with the use of basic raw materials and
other ingredients. It is possible to know the cost per cone ice cream.

Cost Sheet:
Cost sheet is a statement, which shows various components of total cost of a
product/service. It classifies and analyses the components of cost of a product. It is a
statement which shows per unit cost in addition to Total Cost. Selling price is ascertained
with the help of cost sheet. The details of total cost presented in the form of a statement is
termed as Cost sheet.


Data collection and Analysis
Following is the information collected from owner of Happy Ice Cream with respect to
component of cost sheet. The information is collected for 5000 cone ice cream
manufactured in a month. Based on this the analysis was done to determine the most
appropriate way of ascertain the cost per cone. The information collected here are based
on the oral interaction done with the owner.

Analysis and Findings:
From the analysis of Cost sheet it is found that total cost manufacturing 5000 cone
ice cream is Rs. 113500, where as the sales revenue from it is Rs. 150000 per month.
Total profit for the month is Rs. 36500.
From the point of Cost per unit, the cost per unit of manufacturing the cone ice
cream is Rs. 22.70. whereas the profit per unit is Rs. 7.30 and accordingly the selling
price is Rs. 30 per cone ice cream.
From the cost sheet it is also found that the major cost of manufacturing the ice
cream goes into raw material cost. Since taste of ice cream is most essential
component which cannot be compromised, due to this reason the cost of raw
material may be more.
Some cost like labor cost has been allocated on the basis of time spent in
manufacturing the cone ice cream. As the labor also manufacture other variety of ice
cream, so their labor cost is allocated accordingly.
Depreciation on cold storage room is allocated on monthly basis.

Conclusion:
From this study it is found that we can apply the concept of cost sheet to indigenous
business unit and ascertain the probable cost of a given product/ service. We conclude that
small business unit can also make huge amount of profit if cost are properly accounted for.
Cost Sheet of Manufacturing of Cone ICE Cream
5000 cone ice cream in a month.
Particulars Amount Cost Per
cone ice
cream
Total
Direct Materials 80150
Wheat (10quintal @ 2500) 25000 5
Wrapper Biscuit 10000 2
Dry Fruits 7500 1.5
Milk 15000 3
Flavors 1250 0.25
Sugar 10000 2
Cone 9000 1.8
Lid 1000 0.2
Packing Box 1400 0.28

Direct Wages (6labour @ 2500each) 7500 1.5 7500
Direct Expenses 6250 1.25 6250
Prime Cost 18.78 93900

Factory Overhead 10850
Factory lighting 5000 1
Dep. On cold room 850 0.17
Fuel 5000 1
Works Cost 20.95 104750
Administative Overhead
Accountant salary 2000 0.4 2000
Cost of Production 21.35 106750
Selling & Distrubution Overhead 6750
Delivery Vehicle exp 4750 0.95
Salesman salary 2000 0.4


Total Cost 22.7 113500
Profit 7.3 36500
Sales 30 150000
Cost per cone ice cream 22.7

Field visit Video available on YouTube click on this : http://youtu.be/D8FzuGWlubE

Reference:
Project report submitted by Ms. Pooja K and Ms. Preeti Supe on 17
th
feb 2014.
http://mpstateagro.nic.in/Project%20Reports%20pdf/ICE%20CREAM%20CONES.pdf

























BACK TO CONTENTS
Mr. Nagraj Goudar
Director Placement
Event Co-ordinator


GBS CONDUCTED UNDER-GRADUATE PLACEMENT DRIVE (TCS PLACEMENT DRIVE)
GBS in association with TCS, Bangalore conducted the placement drive for the under
graduate students on 14-02-2014 at its campus. A team of 19 officials from TCS visited GBs
campus and in the day long sessions conducted the selection covering written test, group
discussion and five rounds of interview. In all 1000 students from across places in 200 kms
radius(Davangere, Hospet, Bellary, Gadag, Hubli, Dharwad, Belgaum, Haveri, Hangal,
Dandeli,Bijapur, Bagalkot representing 45 colleges) participated in the drive. TCS issued
134 offer letters at the end of the drive to the selected students. The students started
coming in from the early morning at 7am to participate.

In the formal inauguration Sri Nagraj Goudar Director Placement addressed the gathering
giving details of the drive and the process. He further added that GBS has been conducting
this drive for last four years as a social responsibility on the part of GBS and helping the UG
students to get placement. The present drive has been the fourth in as many years. The TCS
officials briefed the gathering the career opportunity at TCS and urged the students to
TCS STAFF ALONG WITH MR. NAGRAJ GOUDAR(DIRECTOR PLACEMENT) DR.RAMAKANT KULKARNI DIRECTOR AND DEAN DR.MN MANIK AND MR.HOWARD W(DIRECTOR DISCIPLINE) DURING INAUGRATION
make a career at TCS. GBS Director Ramakant Kulkarni welcomed the gathering and Dean
Dr Manik proposed vote of thanks.
The entire GBS staff and students managed the operational part of the drive.












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TCS OFFICIALS ADDRESSING THE GATHERING REGARDING CAREER OPPORTUNITY AT TCS

GLIMPSE OF THE EVENT

GBS AND VIJAY BANK

GBS and vijay bank, Regional Office hubli entered into mou on 1
st
feb-2014 for assisting the
mba students at gbs for financial assistance to enable their education. The mou was signed
at gbs premises by gbs director ramakant kulkarni and sri. Sridhar shetty regional
manager, vijay bank hubli. Sri Narayan Bhat chief manager, Prof Mahesh Bendigeri,
admission coordinator and Sri Howard wylde Director students welfare GBS.















BACK TO CONTENTS
DR.RAMAKANT KULKARNI(DIRECTOR) ALONG WITH SRIDHAR SHETTY REGIONAL MANAGER, VIJAY BANK HUBLI DURING MOU
DR.RAMAKANT KULKARNI(DIRECTOR) ALONG WITH SRIDHAR SHETTY REGIONAL MANAGER, VIJAY BANK HUBLI SIGNING MOU & LEFT SIDE GBS MEMBERS GREETING
VIJAYBANK OFFICALS
Ms. Tejaswini Patil
Event Co-ordinator
CULTURAL COMMITTEE PRESENTS FUN WEEK
Dates - 10
th
, 11
th
, 12th and 13
th
of Feb- 2014 Venue - Lobby
Essence - Creating a fun atmosphere in the workplace increases productivity, morale, and
makes the organization more competitive. Fun is contagious. Everybody wants to have fun
and be part of fun activities. We can make more fun, if we just decide to be bold, flexible,
improve our attitudes and apply some ideas.
Objective - In order to relieve the stress and boredom, fun week was organized with the
following themes. It started with a Halloween Day followed by Retros, Mis-match and Red
Carpet Day.
Award Ceremony - On Red Carpet day winners of all the three days were rewarded
accordingly.
The scary Halloweens of the day - Komal, Ruben, Savita and Anandayya.
Dharmendra and Hema malini of gbs - Rakesh, Veena, Shalini and Prashant M.
The perfect mismatch - Aparna, Vijay, Rohit and Kanchan.
The Celebrities of the Red Carpet day - Akshata Kadam and Koustab.
The Best Couple - Megha R C and Rakesh








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Glimpse of the Events




BACK TO CONTENTS








BACK TO CONTENTS
WINNERS
Winning pushes you forward, but experience masters you and teaches you
As very well said in the above quote it was a very good experience for 1
st
year students,
in National level management fest Nitte-2014 conducted by K.S.Justice Hegde Institute of
management, Udupi held on 20
th
and 21
st
February 2014 .In all 9 teams had participated
from highly competent colleges. With a basic motive of learning new things the team was
completely focused on their task as a result of which almost the entire team qualified up to
finals and in the sub event called the strategist - they won the first prize.

The details of the team deputed for this fest is given below
The Leadership- Ruben Stanley(Finals)
The Strategist- Kuber Kalburgi(Winner)
X-Factor- Vikram Pujar and Kwaja Meeran(Finals)
Business Analytics- Bhagyashree K and Prashant Angadi (Finals)
The Change Management- Rosemary and Ranjitha(Finals)
DR.RAMAKANT KULKARNI (DIRECTOR), MR.HOWARD W (DIRECTOR DISCIPLINE) ALONG WITH THE WINNER AND PARTICIPANTS OF NATIONAL LEVEL FEST

The Master Minds- Vijay jituri and Gaurav(Semi-Finals)

The team says
We had a practical insights about the management subjects and proud that we reached till
the finals. We would like to thank the management who have supported us for this
participation and gifting us with un paralleled learning

GBS congratulates Kuber Kalburgi for having bagged 1
st
prize in the strategist sub event.
Further, institute acknowledges the effort put forth by entire team and also congratulates
them for their wonderful performance.

GBS convey best wishes for their future endeavors.



















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BIRTHDAY CELEBRATIONS
Global Business School Celebrates the Birthdays of the following Members


Shri. Mahendra Kothari (Vice President GEN Society)
26
th
February



Shri. Jitesh Jain(General Secretary GEN Society)
27
th
February





Mr. Mahaveer Muttin
18
th
February






BACK TO CONTENTS
Ms.POOJA BARSHI.
MBA 4th SEM.
AN UNTAPPED INDIAS RURAL MARKET.

There was a time when the whole world thought that the rural India was
a land of snakes and holy men with magical powers may be its time to re-
acquaint ourselves with the true identity of the rural side of our country.
Coke, Pepsi, chic, Pantene, Colgate, Close Up, Ariel , Surf , Lays ,Cheetos
are house hold brand names in rural markets today!!!!!


"The future lies with those companies who see the poor as their
customers" says C. K. Prahalad in his book "The Fortune at the Bottom of
the Pyramid and here by the THE UNTAPPED INDIAS RURAL MARKET topic comes into
picture. It refers to those market or areas which remained untapped or unnoticed in rural
India.

He clearly pinpoints on the raw fact that there is vast potential for profits in the rural
markets. He says, globally the bottom of the pyramid consists of 4 billion people living on
less than $2 per day. If we stop thinking of the poor as victims or as a burden and start
recognizing them as value-conscious consumers, a whole new world of opportunity will
open up for companies as well as economy. Prahalad suggests that four billion poor can be
the engine of the next round of global trade at global level and prosperity, and can be a
source of innovations.

In his book he cites numerous examples of companies that have generated wealth for the
poor and profits for themselves by focusing on rural markets in India. As urban markets
become saturated (high sales and high profit but product will be at its end of life), more
businesses are retooling or changing their marketing strategies, and in many a case cos
products targeting rural consumers with tiny incomes but rising aspirations, giving birth
to a new era of rural marketing.

To expand the market by tapping the countryside, more and more MNC's are entering into
India's rural markets. Among those some of the companies are Hindustan Lever, ITC, Coca-
Cola, LG Electronics, Britannia, LIC, HDFC Standard Life, ICICI, Philips, Colgate Palmolive
and Telecom companies.

In this article let me share with you my views on Opportunities & Challenges for all the
Companies targeting to tap this huge rural untapped markets.



Opportunity.
The Indian rural market with its vast size and demand offers a huge opportunity that
companies cannot afford to ignore. We are a country with 1.12 billion people of which 70%
live in rural areas which means more than 700 million people spread around 6,27,000
villages. The India's rural population comprises of 12% of the world's population
presenting a huge, untapped market. The importance of the rural market for some FMCG
and durable marketers is underlined by the fact that the rural market accounts for
55 % of LIC policies,
70%of toilet soaps,
50 % of TV, Fans, Bicycles, Tea, Wrist Watches, Washing soap, Blades, Salt, Tooth
Powder and 38 % of all Two-Wheelers purchased.
Of the two million plus BSNL connections, 50% is from small towns/villages and
Out of 20 million Rediff mail signups, 60% are from small towns!

Let me also give you the market size of rural markets:
FMCG - 6500 Billion,
Agri-Inputs - 4500 Billion,
Consumer Durable's - 500 Billion,
Automobiles (2 & 4 Wheelers) - 800 Billion!
The figures tell us that the rural market is growing much faster
than the urban counterpart. A recent forecast revealed that the Indian Cellular Services
revenue will grow at a rate of 18.4 per cent with most of the growth coming from rural
markets.

In 2013, the rural market has grown at an impressive rate of 40 % compared to the 1015
per cent growth rate of the urban consumer retail market. According to a McKinsey survey
conducted recently, rural India, with a population of 700 million, would become bigger
than the
Total consumer market in countries such as South Korea or Canada and it would grow
almost four times from its existing size in the next few years.
These figures reveal that rural market has huge and untapped market opportunities to
explore for youth who desire to own enterprise at rural areas.

Understanding the Rural Market:
Before entering into rural market its essential to understand few
characteristics of it:

Rural Indians have a very low disposable income.
Most rural homes have minimal storage space and no refrigeration.
Rural Indian purchasing habits tend to be of an "earn today, spend today"
mentality.
Rural Indians tend to buy what they need for short segments of time.
Rural Indians buy in smaller quantity.
The average income of rural Indians is less Rs.2000/- per month (Rs.24, 000/- per
annum).

CHALLENGES:

I think the biggest challenge for any MNC's are meeting the four aspects in rural
marketing: 4As Availability, Affordability, Acceptability & Awareness.

Availability: The first challenge is to ensure availability of the product or service.
India's 627,000 villages are spread over 3.2 million sq km; 700 million Indians live
in rural areas, finding them is not easy.
Affordability: The second challenge is to ensure affordability of the product or
service. With low disposable incomes, products need to be affordable to the rural
consumer.

Acceptability: The third challenge is to gain acceptability for the product or service.
Therefore, there is a need to offer products that suit the rural market.
Awareness: Since large parts of rural India are inaccessible to conventional
advertising media, building awareness is another challenge.

With all the above facts & figures the question is, can we afford to ignore rural India and
move ahead? Well the answer is definitely NO!!! Because it is estimated that the rural India
will consume 60% of the goods produced in the country.

At this point I remember Gandhijis saying that India's future lay in her villages and if it
develops then country develops.







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MS. SNEHA YARDI
SEM IV, GBS HUBLI

KALEIDOSCOPE
- a mix of sunset and dawn

So here we are! Less than two years, and were leaving college, a full 17
years of formal schooling about to get over soon.

Where to from here? The answer to that question is as varied as the
students who make up this years batch. Many of us know (or claim to
know) exactly the next step to take, whether that step is an internship,
a full-time job, or even a backpacking trip far somewhere and some will say we have no
idea. The big thing about college is learning about ourself, and many of us will leave our
majors with some vague idea of the job wed like to get or business wed like to start, but
nothing more.

Whatever we decide, most of us will agree that GBS was a perfect place to foster our
minds in this critical learning phase.
Has it ever occurred to you that last days in college is a bit like looking into a kaleidoscope?
Its full of pictures jumbled together all of which together make up your life. There are the
images of your growing years with your family and friends. Then there are the pictures of
your student activities, the classmates you met and, the wonderful excitement of our
college days, events, projects, placements and finally, the new dawn that awaits. The
pictures of our future are very vivid and sometimes vague because, of course, none of us
know what the future holds.
Im a totally different person than I was coming in as a fresher 2 years ago. I hope Im also a
better one. Ive learned so much about so muchmy field of study, my interests, myself,
and so onI feel like, were I to go back in time, my younger self wouldnt even recognize
me! I can only hope this passion for learning carries on. I suppose real-life experience will
teach all of us a lot and thats what GBS has been into this past 2 years.

The biggest thing I learnt is that we only get one trip (international) around this rock, so we
might as well enjoy it.

It has been a long two years and a short two years. Long because of all the drama and bad
home works and assignments, the readings and extra credit projects, the struggle for IAs
and all the other stress and pressures to conform to the norms. Short because of the
lifelong friendships, the lasting memories, and the truly interesting and amazing things we
learned between the occasional bits of drudgery, and for every event and project that gave
us a sense of achievement. Good or bad, long or short, I will always remember this place.

I do know how Ill deal with those life events are awaiting me in the near future: by using
the skills and information Ive picked up here. It all comes down to help, and Ive got plenty
of people to thank for that: parents, of course, teachers, friends... I guess that means the
biggest thing I learned is to lean on others when needed.

Theres another, more important, side to that idea as well, and its the one piece of advice
Id like to give you as we get ready to cross this stage for the last time: Make sure youre
around when other people need someone to lean on.

To everyone who touched our lives, I say thank you. To parents who stood by us no matter
what. To teachers who tried to instill in us a passion for learning. To administrators who
wanted to make our college experiences as amazing as possible. To advisors who helped us
decide what path to take. To friends who were there for pizza parties, study sessions, and
everything in between. And to all those others we depend on. Without youwithout each
otherthere would be no purpose to being here, no way to advance.
Life, like society, is exactly what we make of it. Thanks to all the loving, kind people Ive met
during my time in GBS, they have given me so much to bank on, so much to dream about
and so many lessons, and the best part the view towards life. Life is truly a kaleidoscope, a
mixture of pictures where a sun is setting a new dawn is awaiting.
Today we are throwing our caps in the air
Getting ready to go different ways
To tackle the world head on my friends
And to start on the very first phase
Of matured life with all it implies
No more running home to mum
But making her proud of the lives we lead
And showing our dads were not dumb.
Id like to give our thanks to you all
For being there when we needed you
Now its our turn to show what we do
I dont know how or why or when
But goodbye my friends until we meet again
Sincerely, and from the bottom of my heart, thank you all.



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QUIZOMANIA

Quantitative Aptitude:
Study the following Pie-chart carefully to answer the question: Distribution of
families as per their preferences of TV Channels


Total number of families=9000
Q1.The number of families preferring channel B is more than that of families
preferring channel D by-----------
1. 500
2. 600
3. 700
4. 800
5. None of the above

Q2. What Percentage of the total number of families prefers channels B and D?
1. 25%
2. 33.33%
3. 40%
4. 45%
5. None of the Above

Q3. What is the ratio of the total number of families preferring channels A, B and
C to that of families preferring the remaining channels?
1. 7:3
2. 11:7
3. 15:11
4. 19:11
5. None of the these

Q4. If 20% of the families changed their preferences from channel A to channel B
what is the new angle subtended by the sector represent by the families
preferring channel B?
1. 85
2. 90
3. 95
4. 100
5. None of the above




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FINANCE & ACCOUNTING QUIZ
Q1. Rules, Regulation and other norms relating to cheque demand draft etc are laid
down in which of the following
1. Banking Regulation Act
2. Negotiable Instrument Act
3. SARFAESI Act
4. Credit Information Companies
2.The rate of interest payable on a bank deposit is determined by the
1. Central Government
2. State Government
3. Reserve Bank of India
4. Concerned Bank
5. Banking Codes and Standards Boards of India Limited
Q3.Bank Loans by hypothecation and mortage are known as
1. Soft loans
2. Secured Loans
3. Unsecured Loan
4. Non Performing Assets
5. Usurious Loan
Q4.Zero Balance saving account for individual customers is an effort by bank
towards
1. Financial Inclusion
2. More FDI
3. More investment in share markets
4. Increase in profits
5. None of these

GENERAL AWARENESS
Q1.Which Metropolitan railway better known as the tube observed its 150
th

anniversary in January 2013
1. Newyork
2. Paris
3. London
4. Tokyo
5. Moscow

Q2. Who recently released her autobiography entitles playing to win, my life on and
off count
1. Jwala gutta
2. Sania Mirza
3. Sania Nehwal
4. Mary Kom
5. None of the above

Q3. The G-4 is a group of four countries that express common vsion for a reformed
UNSC(United Nations Security Council)and are bidding permanent seatsin UNSC.
Which among the following is not a member in G-4?
1. Brazil
2. Germany
3. Japan
4. India
5. Canada

Q4. PannaBelt in Madhya Pradesh is a
1. Gold Mining area
2. Diamond mining area
3. Manganese Mining area
4. Nicel ore area
5. None of the above

Q5.According to 2011 sensus,child Sex ratio in india is at
1. 914 Girls for 1000 Boys
2. 940 Girls per 1000 Boys
3. 927 Girls per 1000 Boys
4. 933 Girls per 1000 Bous
5. None of the above














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QUIZOMANIA ANSWERS

Quantitative Aptitude:
Q1: 29,505
Q2: 26,124
Q3. 6909
Finance and Accounting Quiz
Q1. Daily.
Q2. 1 and 2
Q3. Dalal Street

Coding-Decoding:
Q1. OFNFTJT
Q2. EQDDYD

Blood Relations:
Q1. Cousin
Q2. Uncle
Q3. His Sons












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Dr. Bhargav Revankar
Associate Professor & Sports Coordinator
Lead by min, management by heart- SAMAR-2014

Students of GBS pursuing their 1st year of MBA have participated and won the state level
management sports event SAMAR 2014 conducted by Chetan Business School Hubli on 15th
and 16th of February 2014. The students excelled in the events in cultural, where they bagged
the first place and in Madaki Tod the runners-up against 13 (thirteen) teams across state. The
following are the students represented the Global Business School, Hubli.
1. AMIT S. BASAWA
2. BHAGYASREE G. KULKARNI
3. KANCHAN SUGNANI
4. KIRTI C.BASTI
5. MEGHA R.CHALWADI
6. NAMITA B. HANJI
7. PRASHANT U. ANGADI
8. RAKESH B. NAVALGUND (C)
9. RAMESH F. BHOVIWADDAR
10. RANJITA I. NAIK
11. VIJAY J. JITURI
12. VIJAYAKUMAR HOOLIMATH




DR.BHARGAV R (PROF & SPORTS CORDINATOR,DR.RAMAKANT KULKARNI (DIRECTOR), DR.M.N MANIK (DEAN) & MR.NITIN (FACULTY) ALONG WITH THE WINNER OF NATIONAL LEVEL FEST

Mrs. Kiran Magavi
Even Co-ordinator


MR. SHRIKANT DESAIS GUEST LECTURE
Mr. Shrikant Desai, Crisis Management expert addressed the students of Semester II at GBS.
Mr. Desai shared his
experiences of his career
spanning 24 years in the field
of Petroleum and Oil rigging.
Stressing that the youth have
to be alert and carry a passion
for work Mr. Desais exciting
and sometimes unbelievable
experiences enthralled the
students. His wide knowledge
of International affairs
particularly related to crude
oil rigging that has political
and military ramifications, depicted that those who work in the field have to take risks to
be successful. He expressed disbelief over some Human Rights violations in the Palestine/
Israel border and parts of Africa.
Another area that Mr. Desai stressed on is patriotism for ones country and a respect for
culture. Mutual respect for
religion and
broadmindedness was what
he reiterated in his talk.
Some memorable incidents
of his life included meeting
heads of state from OPEC
countries including the likes
of Col. Gaddafi of Libya.
Narrating his tales with
dramatic precision the
students interacted with the
very amicable speaker with
child like curiosity wanting to know more of his work and encounters.
After a successful career in the field Mr. Desai has returned to Belgaum, his hometown and
is mobilizing the students and youth to be active sportsmen. He also is an entrepreneur
now. He is a freelance consultant to some companies and governments across the globe.

MR.SHRIKANT DESAI INTERACTING WITH THE STUDENTS DURING HIS LECTURE
MR.SHRIKANT DESAI INTERACTING WITH THE STUDENTS DURING HIS LECTURE
Dr. Bhargav K Revankar
Associate Professor

Workshop - Entrepreneurship & Industrial Tour, to Govt. First Grade college
Shiggaon
18th of February, 2014.
Dr.Bhargav Revankar

The workshop begin with the visit of Akshypatra Asias Biggest Kitchen in process in the early
morning at 06:45 am, a team of 24 with 3 faculty members lead by Dr. Vibhuti.

The Technical sessions at Global Business School, Hubli started at 09:15am after welcome by Dr. M
N Manik, Dean Acadmic GBS, Hubli and address by Dr. Ramakanth Kulkarni , Director GBS, Hubli.

In technical session with the difference Entrepreneurship and Jobs was elaborated with corporate
examples by - Mr. Ruben , Mr. Shwetank , Ms. Shilpa & Mr. Saif Patil

Prof. Mahesh Bendigeri, PGP coordinator , GBS Hubli conducted the session-2 with the objective
Entrepreneurship Cell in the college and how GBS nurtures the entrepreneurships in the
management students.

We need Soft skills for both Job/Entrepreneurial profession which was lively conducted by Prof.
Howard Wylde, with student participation in few personality development games for
communications skill, thinking beyond etc. After working lunch, Industrial Visit to learn more the
entrepreneurship at Skytech Industries, Dharwad.Accordingly, the workshop was organised and
conducted by Dr.Bhargav Revankar in invitational request by Dr.Vibhuti, GFGC, Shiggaon for
BBA/B.Com final year students.















PROF. MAHESH BENDIGERI CONDUCTING SESSION
DR.M.N MANIK ALONG WITH DR.RAMAKANT KULKARNIDURING THE SESSION
MR.HOWARD W DURING THE SESION
STUDENT PRESENTATION DURING THE SESSION
THE DELEGATION OF (ABOUT 30 BUSINESS PERSONS)
The delegation of (about 30 business persons) BNI Be Dazzlers, Bangalore, a consortium
of Business owners from different vertical who plan to partner / offer services similar
likeminded Business Owners / Entrepreneurs visited GBS on the side lines of their visit to
Hubli. The delegation was given the presentation on GBS by Ramakant Kulkarni showing
various happenings and events, academics etc. Mr Goudar got the delegation to GBS. In the
interactive session the delegates posed few questions and the same were answered by
Dr.M N Manik, Dr.Bhargav R, Mr.Howard. Student Shruti and Sangmesh coordinated the
programme. Various areas of mutual interest were explored.


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MS.SHRUTHI TAKKAR INTRODUCING THE DELEGATES
Dr.M.N.MANIK INTERACTING DURING THE SESSIONS
MR.NAGRAJ GOUDAR (DIRECTOR PLACEMENT) DELIVERING TALK DURING THE SESSION DR.RAMAKANT KULKARNI (DIRECTOR) PRESENTATION DURING THE SESSION
RESOURCE PERSON FOR THE UTI IFAS MEET
Mr. Prasad Kulkarni, Sr. Lecturer, Finance acted as a resource person for the UTI IFAs meet
held at Belgaum on February 26, 2014. Around 50 IFAs were assembled during the session.
He oriented the assembled IFAs on research and its importance and also shared his outlook
on equity markets and on some selected equity funds.



















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MR. PRASAD KULKARNI, SR. LECTURER, FINANCE ACTED AS A RESOURCE PERSON FOR THE UTI IFAS HELD AT BELGAUM
PEDAGOGY WORKSHOP

3rd and 4th Feb-2014: GBS faculty attended two day Pedagogy workshop organized by
Kousali institute of Management Studies, Karanatak University, Dharwad and participated
in the deliberations on 2nd and 4th semester MBA subjects.


























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BOOK REVIEWS
ROMANCE OF TATA STEEL;
???Russi has captured the ???touch and feel??? of events in
Tata Steel from its early days . . . he also succeeds in
bringing to life the human side of the company in a very
readable and cogent manner. The book is a valuable and
interesting record of the company???s evolution over its
100-year history, while at the same time being an
enjoyable book to read.??? ???From the Foreword by
Ratan N. Tata

???The hand of history has woven the tapestry of the
Tatas. Just over a hundred years ago Jamsetji Tata
requested the Secretary of State in India, Lord George
Hamilton, for the co-operation of the British Raj in
starting India???s first steel works. On the hundredth
anniversary of the registration of Tata Iron & Steel
Company, the company won the bid to purchase the
Anglo-Dutch steel giant CORUS. And so the wheel has
turned a full circle.???

R.M. Lala traces a hundred years and more of the exciting
history of Tata Steel???from men searching for iron ore
and coking coal in jungle areas, traversing in bullock carts before the site was found, to the
company???s modern status as a world-class company. He brings to life a seldom-voiced
account of the courage, vision and commitment of the men who created India???s first
modern industrial venture which was to be the fountainhead of its industrial growth. The
story Lala recounts is an eventful one of struggle for finances, of survival under
unimaginable government controls, the evolution of incredibly humane labour practices
(like an eight-hour work day much before it was a Western concept), the effort to compete
as liberalization was ushered in, and Tata Steel???s ultimate triumph. For over a hundred
years, Tata Steel has promoted a culture of philanthropy perhaps unequalled in the
corporate world.

The Romance of Tata Steel is a moving and fascinating account that draws upon extensive
archival material and rare photographs to paint a compelling story that all Indians can be
proud of. This informed and objective book is a fitting tribute to an exceptional Indian
company in its centenary year.




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CREATION OF WEALTH : THE TATAS FROM THE 19TH TO THE 21ST CENTURY
When Jamsetji Tata started a trading firm in 1868, few could have
guessed that he was also opening an important chapter in the
making of modern India. Jamsetji saw that the three keys to
India's industrial develoent were steel, hydroelectric power, and
technical education and research. A century and a half later, the
Tatas can claim with justice to have lived up to the vision of their
founder. But the road to success has never been smooth.
Appearing for the first time in this edition is the story of how the
Tatas, with Ratan Tata at the helm, have had to grapple with
change in the post-1992 era of economic reforms. In a frank
epilogue, Ratan Tata talks about the difficulties he faced in
implementing change, including resistance from his colleagues.
The Creation of Wealth is R.M. Lala's best-selling account of how
the Tatas have been at the forefront in the making of the Indian
nation"not just by their phenomenal achievements as
industrialists and entrepreneurs but also by their signal
contributions in areas like factory reforms, labour and social
welfare, medical research, higher education, culture and arts, and rural develoent.


Boards That Lead (When to Take Charge, When to Partner, and When to Stay Out of
the Way)
Is your firms board creating valueor destroying
it?

Change is coming. Leadership at the top is being
redefined as boards take a more active role in decisions
that once belonged solely to the CEO. But for all the
advantages of increased board engagement, it can
create debilitating questions of authority and
dangerous meddling in day-to-day operations.
Directors need a new road mapfor when to lead,
when to partner, and when to stay out of the way.

Boardroom veterans Ram Charan, Dennis Carey, and
Michael Useem advocate this new governance model
a sharp departure from what has been demanded by governance activists, raters, and
regulatorsand reveal the emerging practices that are defining shared leadership of
directors and executives. Based on personal interviews and the authors broad and deep
experience working with executives and directors from dozens of the worlds largest firms,
including Apple, Boeing, Ford, Infosys, and Lenovo, Boards That Lead tells the inside story
behind the successes and pitfalls of this new leadership model and explains how to:

Define the central idea of the company
Ensure that the right CEO is in place and potential successors are identified
Recruit directors who add value
Root out board dysfunction
Select a board leader who deftly bridges the divide between management and the board
Set a high bar on ethics and risk

With a total of eighteen checklists that will transform board directors from monitors to
leaders, Charan, Carey, and Useem provide a smart and practical guide for businesspeople
everywherewhether they occupy the boardroom or the C-suite.
THE RACE OF MY LIFE : AN AUTOBIOGRAPHY
An orphan, refugee and a man who considered becoming a
dacoit found home in the Indian Army where he learned life
had a different tale for him to follow. One ruled by speed, that
of his legs. The Race of My Life is the story of a man called The
Flying Sikh, the autobiography of Milkha Singh.
Summary of the Book
Running is synonymous with the name Milkha Singh in India.
After witnessing most of his family being killed in the
violence that followed the India-Pakistan Partition, he lived
with his sister. A short while in a refugee camp in Purana
Quila followed by some time at a resettlement colony in
Shadara, Delhi, led to Milkha realizing he was confused by
life. Disillusioned by life, he considered becoming a dacoit
but applied for the Indian Army under his brothers persuasion. Four attempts later, he got
in. It was during his posting at Secundrabad that he was introduced to athletics, and
discovered his lifes true calling. A gold medal at the commonwealth games, and several
Olympic games later, Milkha Singh was the stuff of legend. The Race of My Life is the story
of an orphan who has been running all his life, and the face of Indian Sports for nearly forty
years.

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ALUMNI UPDATE

WEDDING BELLS
Wishing you all the happiness there is and as you both live out your lives together may
they be entwined as you grow old together.

Anand Irkal 20
th
February
Batch 2009-2011



Deepak M Bagalkoti 20
th
February
Batch 2009-2011


Netra Reddy
Batch 2009-2011



Ravikumar H
Batch 2007-2009


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GBS IN MEDIA






















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PINNACLE 2014




















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