Top 10 Extreme Social Media: Promotion Hacks

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top 10 extreme social media
promotion hacks
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http://blog.gallucci.net
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Friday, October 30, 2009
before we get started
r a t i v e
o n a r
r e i s n t a t i o n
t h e r es e n
i s p
in th we’ll have a story in
another presentation
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www.thesocialmediaworkshop.com
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a r n ed
e en w
u ’ ve b
y o
we’ll be
drinking from
a firehose
this afternoon
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e l t s
r seat b
t e n you
fas
We’ll be
flying at
30,000 feet
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the w ea k wi l l b e
left behind
Our goal: one slide

every minute
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15 m
s
in
e
u
t
t
a
e
s
s
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yes, there’s too

much information
out there. Waah.
h
t
e
i
Get busy.
d
m
u
e
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l
s
e
a d a y
1 6
white hat
+
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black hat
2
you can’t break the rules if you don’t know them
=
blue hat
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speaking of rules
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get off the napkin...
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We measure different things in Social Media
than we do in other kinds of marketing.
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let’s reset expectations
this isn’t only about connecting with your audience
we make ripples in the social media ecosystem

5
we don’t *sell*, we influence
Inherently, we have to deal with fuzzy or “pr” math here
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know your audience
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we need to talk about a few seo basics first...
click thrus | humans
keywords & phrases | humans
backlinks | search engines
anchor text | search engines

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build your social capital
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marketing & social media deal in the same currency
social capital = reputation = access to resources / access

to more connections = reciprocity (favors added up) =
public accomplishments = increased levels of trust =
reputation = more social capital: wash, rinse, repeat
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*there’s nothing here about selling
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know what you’re measuring
Reach – how far does it travel?
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Relevance – does it support your intended direction?
Influence – who shares and passes along with whom?
Authority – how trusted is the source?
Engagement – how involved do they get?
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take chances
Goals: increase
twitter followers and
get butts in seats
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9
34% of
attendees to
this screening
brought in this
pass.
More verifiable
direct response
than anything else
the agency did.
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know what results look like
techcrunch
cnn
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11
embrace new media personalities
2.
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i
12
give new media some respect
j u s t i n e - t h e in t er n e t - o ver 2 ,5 0 0 ,0 0 0
get a clue - merge offline with online - take
advantage of opportunities 13, 14, 15
“I don’t care about your stupid product” _ Chris Brogan, May 27, 2009
“Think about the opportunity” _

Norm Cox, May 30, 2009
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Be Flexible
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DoN/t PanIC! when things don’t work out at first
2 weeks
7,000 hits/week
1200 signups
8 entries
Know Your SEO
keyword research
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extreme social media
focus on the words your audience

uses, not the words you use
internally
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Staying at the top of Craig’s List
facebook
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how to take advantage
all listings are chronological

you cannot list the same posting
multiple times in a two week
period or in multiple locations
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low hanging links
linking strategies
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focus on a few of the main
sites...don’t get yourself
overwhelmed
use those keywords!
dirty tricks: optimize for your

competition and point to links to
unfavorable sites about them
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get on the homepage of the sites you can
mixx and sphinn

deliver consistent traffic
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wink, wink, nudge, nudge
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Using more that one ip address
hide my ip
guess what - the social networks

don’t like you having more than
one account or being *too* active
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know where to be cheap
hardware
spend just enough to get the job done
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don’t try this at home
linkedin
23 extreme social media
opening up linkedin’s closed
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network
lie like a rug
sandbox accounts
if you get caught, you’re screwed
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Cheating in the worst way
subvert and profit

there’s no nice way to put this
you will be roundly and rightfully

be criticized as a total cheater and
a scumbag if you use this
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have degree - will work for...
interns
they live in social networks
they know more about them than you do
the have degrees
they’d rather get experience related to
their degree than spend one more
morning making your coffee
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‘nuff said
are you doing video?
youtube

we all know that youtube is the largest
video network in the world
how many of you know that it’s the second

most searched site in the world?
...and did you know that the search on

youtube sucks?
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youtube
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put that old computer to work
tube toolbox - don’t use tools to cheat!

use technology to work more efficiently
YouTube TOS Section 4.G:
"You agree not to use or launch any automated system,
including without limitation, "robots," "spiders," or "offline
readers," that accesses the Website in a manner that sends
more request messages to the YouTube™ servers in a given
period of time than a human can reasonably produce in the
same period by using a conventional on-line web browser."
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flickr
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gaming flickr w/i their tos
taking on social media’s 800 lb gorilla

with nothing more than a camera
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gaming flickr...
flickr

clearly i don’t deserve to rank above
chris for ‘social media expert’
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...or do i?
how do you measure success?

watch your back
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reputation management
Monitor your articles-of-interest with a

tool that emails you:
trackur, trackengine, changenotes,
urlywarning, changedetect
Don’t just rely on Wikipedia’s “Watch”
function or Google Alerts.
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auto respond to twitter peeps
twitter
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don’t chase your tail
foursquare is for nerds
Is it fun? Yes, for

social and tech
nerds
Is it worth your
time? Not by a
long shot
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feed the bird
twitter
32 outside content
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learn how to search on twitter
twitter
advanced search
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easy multiple account mgmt
twitter
managing multiple accts
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tweet from here and now
twitter
mobile tweeting
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work clean
twitter
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amazing freaking account management
tweetadder
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always on
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tying it all together
being omnipresent
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have a plan!
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The Social Media Manifest. Your
guide to getting your buzz on online...
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social + connect + engage
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social media manifest
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Download this now!
LINK REMOVED
39
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giovanni gallucci
469.682.6978 40
giovanni@gallucci.net
facebook.com/giovanni.gallucci
twitter.com/giovanni
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#40 of 10 - under promise and over deliver
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40

Our goal: one slide

yes, there’s too

this isn’t only about connecting with your audience

we make ripples in the social media ecosystem

Inherently, we have to deal with fuzzy or “pr” math here

click thrus | humans

keywords & phrases | humans

backlinks | search engines

anchor text | search engines

social capital = reputation = access to resources / access

Reach – how far does it travel?

Friday, October 30, 2009

“Think about the opportunity” _

focus on the words your audience

all listings are chronological

use those keywords!

dirty tricks: optimize for your

mixx and sphinn

guess what - the social networks

23 extreme social media

opening up linkedin’s closed

subvert and profit

there’s no nice way to put this

you will be roundly and rightfully

26 extreme social media

how many of you know that it’s the second

...and did you know that the search on

extreme social media

tube toolbox - don’t use tools to cheat!

extreme social media

taking on social media’s 800 lb gorilla

28 extreme social media

how do you measure success?

Monitor your articles-of-interest with a

foursquare is for nerds

Is it fun? Yes, for

35 extreme social media

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