I-1_SoniaAgarwal_01

Roll No.: 01
Name: Sonia Agarwal
Email-id: soniaagarwal.01viva@gmail.com

QUESTION TO BE ANSWERED

Q.1. Who are the target audience for the Business Person
and there customer needs, expectation, demands from
the Business Person ?

Q.2. What are the products /Service the business person

sells ? - Give at least 10 products.( Depends )
( Product ) and why he/she in this product line ?

Q.3. At what Price is the Product /service sold at ?

( Price ) - Give at least 10 Price list .( Depends )

Q.4. Where is the Business Person Located and why ?

( Place )…….Take some pictures.

Q.5. How many repeat customer does the Business

Person has ? ( Approx )

Q.6. What is the average profit margin the Business Person has ?
Do not consider any Fixed or Variable Cost.

Q.7. What is the earning of the business Person’s Per Day ?

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Q.8. What is the monthly profit of the of the Business Person ?

Q.9. Explain the Product Supply Chain of the Business Person ?

or How does the Business Person / Raw material gets the
product into his/her Shop ?
( Answer in flowchart Diagram only )

Q.10. Mention the daily working Schedule of the Business Person?

( Using an time table format only ) – ( Morning – to - Closure)

Q.11. Does Competition effect his / her Business ?

If Yes, how do he/she work in such an competitive environment ?
If Not, why does it not effect?

Q.12. What is the buying pattern of the customers ?

Q.13. Give some idea on the customer behavior ?

Q.14. Take an Picture - Of the Business Person

Standing at his Business Place
Picture - Of the Business Persons Products
Picture - Your Picture with Business Person

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Business Person 1:
Name: Mr. Bansi
Business: Vegetable Shop Keeper (Bhajiwala)
Qualification: Nil (Have never been to school)
Age: 40
Stays at: Vasai
No. of members in family: 6(Mr. Bansi, Mother, Wife, 3 Kids)
Business since: Last 25 years

A. 1:
Target Audience:
a. Residential people from nearby area.
b. People from nearby villages.
Customer Needs:
a. Various vegetables available in the shop.
b. To buy some vegetables in bulk.
Customer Expectations: To have the best (fresh) quality available in
the shop.
Customer Demands: To get the most bargained price for the products
they want.

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A.2:
The products /Service the Mr. Bansi sells:
Various types of vegetables:

Capsicum

Lady Finger

Brinjal

Cucumber

Bottle
Guord

Tomatoes

Chillies

Potatoes

Ginger

Beans

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Mr. Bansi is in this product line because

a. He belongs to a village where major occupation is farming so he has a basic
interest and a prerequisite knowledge of this field.
b. Since he is an illiterate he finds this a suitable job as per his intellect.
c. When he had set up his shop there was no bhaji shop in the nearby area so
he had a better scope in this line and in this area.

A.3:
The price at which various products are sold are:

Vegetable Price/Kg(in rs.)

Capsicum 24

Lady Finger 20

Brinjal 20

Cucumber 16

Bottle Guord 20

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Tomatoes 12

Chillies 32

Potatoes 18

Ginger 60

Beans 20

A.4:
Mr. Bansi is Located in a residential region in Vasai(west) because:
a. he stays here.
b. he gets more consumers here.
c. he gets more profit here because he is one step ahead in the retail chain
compared to his other competitors.

A.5:
This is one question Mr. Bansi was happy to answer because:
a. He has approx 8/10 repeat customers.
b. He even has some fixed customers who pay him on monthly basis and so he
is sure to get business from such people.

A.6:
Average profit margin of Mr. Bansi can be given as:
a. His daily spending Rs. 300.
b. His sells vegetables of 500.
c. His average profit margin 10%

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A.7:
Earning of Mr. Bansi Per Day:
Rs.200 (approx) as, on an average, he gets around 15-20 people in a day and each
buys for around Rs.10.

A.8:
Monthly profit of the Mr. Bansi can be calculated as :
a. He buys his medicines worth Rs. 300 every morning.
b. Of this 300, he sells vegetable for Rs. 200 the same day and remaining on
the next day. So in all he sells vegetables for around Rs. 7000 for a month.
c. After all this if any of the vegetables are left he has to dispense them at a
loss. This loss comes up to around Rs. 80 in a month.
d. Apart from this he has to pay Rs. 1000 for his place in the market.
e. So in all, he earns Rs. 7000 a month and spends Rs. 4000, so his monthly
profit becomes Rs.3000.

A.9:
Product Supply Chain of Mr. Bansi:

Vegetables from Mr. Bansi goes and

Vashi reach collects the Vegetables are
Vasai station vegetables from stocked in the shop
between 5-6 a.m the station for the and are released as
day between 6- per the demand of
the customer

A.10:
Daily working Schedule of Mr. Bansi can be given as:

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Time Slot Activity Performed

by Mr. Bansi

5:00 A.M. Gets up

6:00 A.M. Leaves home to get

the vegetables

7:00 A.M. Brings vegetables to

the shop

8:00 A.M. Starts his day in the

shop

1:00 P.M. Eats his lunch

10:00 P.M. Closes his shop and

eats dinner and goes
to sleep

A.11:
Yes, competition does effect Mr. Bansi, and his strategy for handling competition
is:
a. Since he is into the business for a long time, he gets the best quality
vegetables at a comparatively lower rate than the other new players in the
market.
b. He has a belief that business is all a matter of destiny.
c. He keeps a check on the prices of other sellers and sometimes even provide
home delivery of goods.

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A.12:
Buying pattern of the customers can be described as:
a. One particular customer comes every alternate day for some or the other
product as these are the perishable goods and the customer cannot keep
it in bulk.
b. 30% of customer comes in Morning, 20% in Noon and remaining 50%
during evening time.
c. People usually buy vegetables like potato, onion and tomato in Kgs and
other vegetables as per the requirement.

A.13:
Customer Behavior can be described as:
a. People always tend to bargain(even the fixed customers)
b. People will always select the vegetables and take and will never allow the
seller to put any piece in the lot.
c. Mostly people like to fix their vendors and keep buying from them only as a
habit.

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Business Person 2:
Name: Mr. Gomes
Name of the Shop: Prime Medical Shop
Business: Chemist Shop
Qualification: B. Pharmacy
Age: 29
Stays at: Vasai
No. of members in family: 3(Mr. Gomes, Wife, 1Kid)
Business since: Last 6 years

A. 1:
Target Audience:
a. Residential people (Mostly Catholics and
Maharashtrians) from nearby area for mild health
disorders like cough, cold, headache etc.
b. People from nearby villages.
c. Patients from nearby hospitals and clinics.
Customer Needs: The medicines prescribed by the concerned doctor
and sometimes to provide medicines even without
prescription.
Customer Expectations: To get medicines from the fresh lots.

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Customer Demands: To get the as much discounts as possible

A.2:
The products /Service the Mr. Gomes sells:
Various types of Medicines:

Combiflam

Tincture Iodine

Soframycin

Avil

Zed-Ex

Fourderm

Pedia Liquid

Covance AT

Gemcal Capsule

Relaxyl

Mr. Gomes is in this product line because

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a. He has studied this course as per his interest.

b. He had worked with a chemist in borivili for 1 year and decided to open up
his own shop.
c. When he had set up his shop there was no chemist shop in the nearby area
so he had a better scope in this line and in this area.

A.3:
The price at which various products are sold are:

Medicine Price(in rs.)

Combiflam 12 per pack of 10 tablets

Tincture Iodine 26 per 100 ml

Soframycin 22 per tube of 100 gm

Avil 4 per pack of 10 tablets

Zed-Ex 52 for 100 ml

Fourderm 56 per pack of 10 tablets

Pedia Liquid 26 for 60 ml

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Covance AT 66 per pack of 10 tablets

Gemcal Capsule 106 per pack of 20 tablets

Relaxyl 33 per tube of 100 gm

A.4:
Mr. Gomes is located in a residential region in Vasai(west) because:
a. He stays here.
b. He gets more consumers here.
c. This place has a clinic (Fatima Eye Clinic) around so he gets good business.

A.5:
The repeat customers that Mr. Gomes has:
a. He has 9/10 repeat customers.
b. Customers from the nearby clinics always come to Mr. Gomes only after
visiting the clinic.

A.6:
Average profit margin of Mr. Gomes can be given as:
a. His buys the medicines for daily for Rs. 18000-20000.
b. His sells medicines for around 24000-25000.
c. His average profit margin is 39-40%

A.7:
Earning of Mr. Gomes Per Day:
Rs.4000 - 5000 (approx)

A.8:
Monthly profit of the Mr. Gomes can be calculated as :

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a. He buys medicines worth Rs. 25000 in a month and sells it for around Rs.
60000
b. He also has expenditure on electricity, home deliveries, helpers in the shop.
c. So the profit becomes around 25000-30000.

A.9:
Product Supply Chain of Mr. Gomes:

Various Mr. Gomes orders Medicines are

distributors get the medicines as stocked in the shop
the medicines per the and are released as
from pharma requirement and per the demand of
companies demand of the the customer

A.10:
Working Schedule of Mr. Gomes from Sunday to Friday can be given as:

Time Slot Activity Performed

by Mr. Gomes

7:00 A.M. Gets up

8:00 A.M. Opens up his shop

11:00 P.M. Closes his shop

12:00 P.M. Eats his dinner and

goes to sleep

Working Schedule of Mr. Gomes on Saturday:

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Time Slot Activity Performed

by Mr. Gomes

8:00 A.M. Gets up

!0:00 A.M. Goes to various

distributors to
collect information
on any new
medicine in the
market

4:00 P.M. Opens up his shop

11:00 P.M. Closes his shop

12:00 P.M. Eats his dinner and

sleeps

A.11:
Yes, competition does effect Mr. Gomes, and his strategy for handling competition
is:
a. He covers distributors in far off places also so he gets medicines in his shop
which are rarely available at other shops.
b. He provides home deliveries so the customers do not have to switch their
vendor
c. He keeps rolling the older stock with fresh ones on a regular basis and thus
ensure quality which is not the case with others.

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A.12:
Buying pattern of the customers can be described as:
a. Customer comes almost immediately after consulting a doctor.
b. 30% of customer comes for mild illnesses like headache, cough, cold,
20% come pertaining to a particular disease and remaining 50% come for
life saving drugs.
c. People usually buy medicines like combiflam, avil in packets as per the
requirement and others as and when prescribed by doctor.

A.13:
Customer Behavior can be described as:
a. People always ask for discounts.
b. People always check the expiry date before buying the medicine.
c. Mostly people do not seem to be in a pleasant mood while buying medicines.
They also like to cut some medicines from the list to reduce their overall
expenditure.

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Business Person 3:
Name: Mr. Shekhar
Business: Paper boy (Paperwala)
Qualification: S.S.C.
Age: 35
Stays at: Vasai
No. of members in family: 4(Mr. Shekhar, Wife, 2 kid)
Business since: Last 20 years

A. 1:
Target Audience:
a. Residential people (Mostly Catholics and
Maharashtrians) from nearby area for daily papers.
b. Office going males for Economic Times.
c. Autowalas for local papers.
d. Ladies for domestic magazines.
Customer Needs: To get the paper of their choice
Customer Expectations: To get the paper as early as possible in the
morning.
Customer Demands: To get the extra supplements being provided with
the paper

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A.2:
The products /Service the Mr. Shekhar sells:
Various types of Paper:

Times of India

Economic Times

DNA

Hindustan Times

Maharashtra Times

Loksatta

Navbharat Times

Indian Express

Prahar

Pudhari

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Mr. Shekhar is in this product line because

a. Being from a village in south he has the basic interest in newspaper
business.
b. He started this work as a paper boy and developed an interest in this
business.
c. Not studying further after S.S.C., he has a pressure of settling down into
something or the other and this business came as an answer.

A.3:
The price at which various products are sold are:

Paper Name Price(Rs.)

Times of India 4.50

Economic Times 2.50

DNA 2.50

Hindustan Times 2.50

Maharashtra Times 2.50

Loksatta 3.00

Navbharat Times 3.50

Indian Express 3.00

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Prahar 2.00

Pudhari 1.50

A.4:
Mr. Shekhar is located in a residential region in Vasai(west) because:
a. He stays here.
b. He gets more consumers here.
c. This is a residential area where majority is of middle class people so newspaper
buying is like a daily habit of people here thus increasing the business .

A.5:
The repeat customers that Mr. Shekhar has:
a. He has 9/10 repeat customers.
b. In this business, people tend to stick with their vendor.
c. This is a commodity required on daily basis so the frequency of each
customer increases.

A.6:
Average profit margin of Mr. Shekhar can be given as:
a. His buys the papers for 1day and that is for 1000.
b. His sells medicines for around 1500.
c. His average profit margin is 50%

A.7:
Earning of Mr. Shekhar Per Day:

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Rs.400 - 500 (approx)

A.8:
Monthly profit of the Mr. Shekhar can be calculated as :
a. He buys paper worth Rs. 1000 in a month and sells it for around Rs. 1500
b. He also has expenditure on home deliveries, helpers in the shop.
c. So the profit becomes around 12000.

A.9:
Product Supply Chain of Mr. Shekhar:

Paper comes Mr. Shekhar goes Papers are

from the press at and collects the distributed to
Vasai station at paper from the subscribed
3:30 A.M. station for the day customers and
between 4-7a.m. remaining are kept

A.10:
Daily working Schedule of Mr. Shekhar can be given as:

Time Slot Activity Performed

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by Mr. Shekhar

3:30 A.M. Gets up

4:30-7:30 A.M. Collection and

arrangement and
distribution of paper

8:00 A.M-11:00 A.M. Sits on his stall

11:00 A.M.-4:00 P.M. Eats his lunch and

rests.

5:00P.M.-8:00 P.M Goes for money

collection

9:00 P.M. Eats his dinner and

goes to sleep

A.11:
No, competition does not really effect Mr. Shekhar, because:
a. In this business, customer loyalty is very high. People don’t tend to change
their paper vendor easily.
b. He provides customers with 1 year schemes which helps him to make long
lasting relationships with customers.
c. He is always available for the customer’s problems thus ensuring service
quality unlike others.

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A.12:
Buying pattern of the customers can be described as:
a. Most of the customer comes in the morning between 6-9 A.M.
b. 30% of customer comes for Hindi language paper, 40% for other languages,
25% come for English language and remaining 5% opt for two papers.
c. People usually go for monthly subscriptions.

A.13:
Customer Behavior can be described as:
a. Some of the people tend to stand and read the paper but not buy it.
b. People coming to buy the paper seem to be in hurry.
c. People rarely tend to change their paper vendor.

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