You are on page 1of 1

Cyril COHEN

cyrilcohenguyomard@yahoo.fr
+33 6 87 50 79 51
10/01/1978.

EXPERIENCE CATIA Marketing Manager
Dassault Systmes, 2013-present


Mission
CATIA is Dassault Systmes Leading Solution in Product Innovation. In charge of both CATIA Conceptual Design offer marketing, and
CATIA brand events. My role is to define and implement complete marketing programs (inbound, outbound and events tactics), control
its budget, measure its efficiency and coordinate its execution with geos. Major goal is to systematize demand generation by leveraging
user and mid-manager communities.

Results
Planned global user events plan, implemented up to over 100/120 events, for all CATIA offers (Design, Conceptual, Systems) and across
geos. Innovative conference package created and launched in Asia (replicated in 2014 on all geos, and followed by international media
coverage). Deployed marketing program for Conceptual offer in 2014, and inbound web communication on Design topics. Sustained
communication plan for 1B revenue software brand.

3DVIA Marketing Manager
Dassault Systmes, 2009-2013

Mission
Define and implement 3DVIA brand value communication strategy, in coordination with DS Industry organizations, and monitor/analyze
its perception. 3DVIA is DS brand for communication usages.

Results
This initiative supported industry solutions design. Complete sales wins knowledge base have been created and broadcasted to sales
channel to explain on how to replicate specific deals. Second output have been the analysis of strategic customer needs in order to
support product creation programs. Finally we allocated dedicated resources to be permanently in contact with our users group, for
gathering usage data, as well as for communicating studies and references to authorized communities. We did also use events as an
active communication mean.

3DVIA Product Marketing
Dassault Systmes, 2007-2009

Mission
Create product marketing materials for Studio Pro, 3D interactive content creation platform, and for 3D Virtual Store Configuration solution,
made with 3D interactive content creation platform. Ensure packaging compliancy with DS corporate organization in terms of enablement
and go-to-market process (T&Cs, business model, packaging, delivery).

Results
Full interactive sales kit has been delivered to DS sales and marketing organizations. Provided 3DVIA Studio platform to serious game
developers throughout innovative content partnership program, strengthening Dassault Systmes commitment to engage in emerging
market.

Trade Marketing
Truffaut, 2003 and Monoprix Group, 2003-2007

Negotiation and implementation of in-store marketing programs for Retail HQs. Reached a two M figure budget in terms of portfolio
management for Monoprix, financed by vendors, and programmed through store networks. Took active part in promoting digital trade
marketing and in-store 3D advertising programs

Market analyst, Internships
Lagardere, 2001 and Orange Business Services, 2002

EDUCATION Audencia Nantes, Management School, 2003
Ohio State University, Master Marketing, 2000
University Paris X Nanterre, International Economy, 1999


INTERESTS Music (Professional Level), Design/Arts, Travel & Geopolitics
Skills
Product Marketing
Marketing Programs
Partnerships
Marketing Strategy
Marketing Operations
Small Team
Management
Competitive
Intelligence





Knowledge
French/English
Bilingual
MS Office Suite
MS SharePoint
MS Expression Web
MS Map Point
Altova for XML
Typo3
Neolane
Siebel
Versioning Tools

You might also like