Curriculum vitae

Name: Rameez.abdul.parmar
Fathers name: Abdul.suleman.parmar
Mobile no: (+968) 99179702
Career focus
Seeking assignments in Brand or Product Management
Marketing / Business Development with an organization of repute
Professional synopsis
Presently working as Brand Manager with Mawarid Trading Oman LLC, Muscat.
Proficient in executing marketing plans, organizing various consumer & trade
promotions and managing customer communication processes.
Competent in creativity & imagination with the ability to successfully market the final
product, coupled with sound technical knowledge.
An effective communicator with good presentation skills and abilities in establishing
beneficial relationships with working partners, trade & target-audience
Professional Experience
Brand coordinator with Mawarid Trading Oman LLC, Muscat since Aug2013
Currently handling BALDESSARINI and ZIPPO Fragrances, BOURJOIS cosmetics in the
sultanate of Oman. Also handling FMCG products like Alyssa Ashley body lotions, Diadora
fragrances in supermarkets and hypermarkets.
Brand Management
Identifying, developing, and evaluating marketing strategies based on knowledge of brands
objectives, market characteristics, cost and mark up factors.
Developing pricing strategies, balancing firm objectives and customer satisfaction.
Evaluating the financial aspects of product development, such as budgets, expenditures,
research and development appropriations, and return-on-investment and profit-loss
projections.
Formulating, directing and coordinating marketing activities and policies to promote
products.
Using sales forecast and strategic planning to ensure the sale and profitability of products and
lines.
Initiating market research studies and analyzing their findings.
Analyzing business developments and monitoring market trends.
Directing the performance evaluations of marketing and sales staffs and oversee their daily
activities.
Improving the customer experience and creating a sustainable market presence with focus
towards brand and organizational objectives.
Delivering effective and efficient processes and practices related to execution of
communication materials across the country.
Coordinating the development and deployment of appropriate brand marketing support
material such as: advertising, POS, samples.
Defining and implementing trade & consumer promotion.
Relationship Management
Building healthy relationships with institutional and corporate clients ensuring maximum
customer satisfaction.
Establishing harmonious relationships with advertising agencies.
Coordinating between functional departments including Research and Development dept.,
Purchase dept., Production dept. and vendors for implementation of brand in the market.
Media Planning & Management / Corporate Communication
Defining need-based media budgets within which business operations must be executed.
Creating and executing a measurable marketing communications plan across all
communications disciplines for strategic positioning of products and services of the
organization.
Coordinating and participating in promotional activities and trade shows, working with
developers, advertisers, and production managers, to market the products.
Liaising with advertising agencies and press personnel for managing advertisement
campaigns, press conferences & press releases.
Training and conferences attended
Regional brand managers workshop event in mar14
Saud Bahwan automotive, Muscat, Oman
Fleet Sales consultant, Mar 2012 July 2013
Contact new and existing customers to discuss their needs, and to explain how these
needs could be met by specific products and services.
Answer customers' questions about products, prices, availability, product uses, and credit
terms.
Quote prices, credit terms and other bid specifications.
Emphasize product features based on analyses of customers' needs, and on technical
knowledge of product capabilities and limitations.
Maintain customer records, using automated systems.
Prepare sales contracts for orders obtained, and submit orders for processing.
Select the correct products or assist customers in making product selections, based on
customers' needs, product specifications, and applicable regulations.
Collaborate with colleagues to exchange information such as selling strategies and
marketing information.
Demonstrate and explain the operation and use of products.
Inform customers of estimated delivery schedules, service contracts, warranties, or other
information pertaining to purchased products.
Sell service contracts for products.
Verify customers' credit ratings, and appraise equipment in order to determine contract
terms and trade-in values.


Education qualifications
Education: Majan College (affiliated to university of Bedfordshire, U.K.) (JAN 2012)
B.A. (HONS) MARKETING
HONS project : advertising and its effect on brand equity
Worked well as a part of a team on a group task
Able to meet deadlines for course work
Awarded as the best dissertation on the topic Advertisement & its effect on
brand equity : a study of the cosmetic sector
Personal details
Name: Rameez.abdul.parmar
Fathers name: Abdul.suleman.parmar
Mobile no: (+968) 99179702
Sex: Male
Nationality: Indian
Date of birth: 01/10/1989
Marital status: single
Current location: sultanate of Oman, Muscat
E-mail id: rameezparmar89@gmail.com
Additional Skills
Proficient with information technology and Microsoft office products
Is having full Omani driving license (fully convertible to any other GCC nations)
Strong interpersonal and communication skills
Strong numeracy skills

Reference
Available upon request