Professional Documents
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c o m
Digital Solutions in
INDIA
The endless pursuit of new workflows,
methodologies, efficiencies and profitability in
content transformation and digitization
Digital publishing
solutions of all sizes
for all types of content
DIGITAL
BOOKS
JOURNALS
MAGAZINES
Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Scalable and customized solutions. Single-source and multi-platform processes.
Aggregated and dechunked data. Agile and mobile technologies. The adjectives keep coming and the concepts pertaining
to content, ever more sophisticated by the day.
S
COVER PHOTO ISTOCKPHOTO/ALENGO
o just when you were grasping the meaning of discoverability and big
data, you will now have to
get your mind around
flipped classroom, in
which students view short video lectures
at home before the class session while inclass time is devoted to exercises, projects, or discussion; and semantic tagging, a way of reinforcing the meaning
of specified content.
Concepts and jargons aside, both publishers and digital solutions providers
need to make some major calls regarding
content, and its digitization and distribution processes. For publishers, the big
Controlling Content
As we speak, content is being scanned,
converted, reformatted, enhanced,
spliced, diced, structured, dechunked,
Visit www.publishersweekly.com/DigitalSolutions2014 for continuing coverage, news, and q&as with vendors and
publishers on the digital solutions industry.
W W W . P U B L I S H E R S W E E K LY. C O M
Rethinking e-Learning
In the e-learning space, the multiplicity of
devices and platforms, while affording vendors new paths to grow their business (and
revenues), poses a big challenge. Content
must automatically fit into different platforms while learning effectiveness needs to
remain the same, says executive director
Jayant Kulkarni of Harbinger Interactive
Learning, explaining that the pedagogy,
interaction levels and learning effectiveness
must remain unchanged even as the content sequence is presented a little differently on a PC, tablet or a smartphone due
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digital solutions providers like us. Enterprises are evolving to stay connected,
improve processes and deliver rewarding
consumer engagement. Mobile and the
digital spectrum are offering never-beforeseen mechanics to our shrinking and connected world. This is a truly digital convergence era that we live in, and KiwiTech
is strategically positioned to evolve and
grow organically with it.
Serving Up Solutions
Whether it is about transforming content, enhancing e-learning modules,
aiding discoverability, experimenting
with new workflows, augmenting reality, gamifying interactivities or mining
big data, the following 27 vendorssizable or small, specialist or generalist;
listed in reverse alphabetical order
offer a multitude of services, bespoke or
Now that Flash is dead, publishers are scrambling to reformat their FLA files into future-proof
standards such as HTML5. But making converted Flash-to-HTML content compatible across
various devicesdesktops, laptops, tablets, phablets and smartphonesis a major hurdle,
admits CEO Subrat Mohanty of Hurix. With the current boom in the mobile industry, we now
have devices with varying screen sizes, from 5-inch smartphones to 10-inch tablets with
phablets somewhere in between. We also need to ensure that the converted Flash activity
works across these screen sizes without any tangible loss in the user experience.
To address the above challenge, Hurix deploys Responsive Web
Design (RWD) to create the HTML5 activities. RWD allows the layout to adjust according to the users screen resolution and size, and
in order for RWD to work, the activity layouts need to be programmed
as flexible. Fluid or liquid layouts, proportionally scaled images and
supporting media queries help to achieve the required flexibility.
It enables us to offer the best possible experience to the widest
possible audience, says Mohanty.
Replicating the experience of Flash activityin look, feel and
functionalityin HTML5 is the next challenge. The animation part
is the most problematic. Simple transitions or motion-based animation of images can be achieved through JavaScript and CSS transitions. But achieving small complex animations requires the use
of sprite sheets and tween max, Mohanty explains, adding that
sprite sheets are basically a sequence of images depicting different steps of an animation on a single sheet. Sprite sheets cannot
be used for longer animations. Furthermore, tablets do not load
sprite sheets with a large number of frames.
Tween max, he adds, is used for presenting slightly complex
motion-based animations, which are movements of an object across
different locations on the screen. In cases where large complex
animations have multiple characters or objects, we convert these
animations to MP4 videos and channel them through a player. The
drawback of using videos for presenting the animations, he says, is
that external factors such as Internet connectivity and the devices
processing power will determine the time it takes to download the
video. So his team employs a combination of the above approaches in
Flash-to-HTML5 conversion so that the experience of the animations
remains the same as seen in Flash.
Naturally, HTML5 has its limitations. Explains Mohanty, HTML5
content is most likely to be viewed on tablets, and rollover cannot
be implemented since tablets do not support this functionality. In
such cases, we deploy workarounds like click-to-reveal. Having con-
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Vakils Premedia
Thomson Digital
tnq.co.in
SourceHOV
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Reality Premedia
Pune-based Reality Premedia is high on
advanced e-book apps and augmented
reality (AR). Now that e-books are no
longer new, publishers are looking
beyond cookie-cutter solutions. Service
providers are expected to create a unique
e-book experiencenot just adding
technology for the sake of going digital,
or simply embedding video or audio to
the digitized version of a print book,
says manager for business development
Alberto Lima Fernandes, pointing out
that the big mistake for a lot of service
providers in the past was to keep e-books
very similar to the print editions. The
key to a unique digital experience is a
much closer collaboration between the
publishers editorial team and the service
providers technical people. And while
earlier technology determined how digital content interacted with users, now it
is more the content dictating how the
technology is applied.
Most publishers today get into
e-books because of competition, market
hype or the fear of being left behind in
Newgen
KnowledgeWorks
One noticeable trend at Newgen in 2013
was increased experimentation with formats and publication models for academic
and professional books. In large measure,
the experiments, done in collaboration
with our clients, were enabled by the nearubiquity of XML-first production workflows and multiple e-delivery formats,
says president Maran Elancheran, adding
that many reference works, for instance,
have adopted a journal-like model in
which each chapter is published online as
soon as it is copyedited.
Many monograph publishers, Elancheran adds, have also begun to make individual chapters available online to
researchers or as e-books. For backlists,
the metadata for each chapter may need to
be derived by manually splitting reference
lists or indexes, or by taking the first few
sentences of each chapter to create an
abstract. For new titles, authors are often
asked to submit abstracts, and references
and index terms are assigned to the relevant chapters on the basis of links in the
XML.
As for full-service manuscript-toprint projects, he observes involvement
of the Newgen team as early as the manuscript acquisition stage. This
prompted a client to ask how we could
jointly make life easier for authors, and
the result is the Author Experience
interface. Authors see a simple responsive Web interface, which is backed by a
powerful project management system,
that focuses their attention on what they
need to do next. It even ensures that
project managers prioritize their daily
activities to coincide with their authors
time zones.
Meanwhile, Newgens Silk reflowable
ePub tool now has a Web-based fixedlayout counterpart, Steel, which converts
PDFs to HTML pages, which are then
optimized for major reading devices.
This optimization has required extensive research into often undocumented
device specifications, which put us in a
good position last year to join the IDPF
BISG working group set up to compile
the ePub3 Support Grid, adds Elancheran. The grid is a summary of app,
device and reading system performance
across features supported by ePub3. We
are currently working with several academic presses to formalize their specifications for accessible ePub within the
reality of what devices and reading systems can support.
Netex Knowledge
Factory
Last year was a busy period of implementing innovative approaches in real
time for Netex. One of our latest initiatives is to enhance learner engagement
through Collaborative Learning using
eXperience API, formerly known as Tin
Can. This technology allows both online
and offline tracking of the learners experiences from multiple sources. We are
using this API capability to make
e-learning content truly dynamic, flexible and engaging, and exploring possibilities such as adding gamification and
social learning to the e-modules, says
country manager Sumedh Kasare, whose
company is one of the early adopters of
this technology.
MPS Limited
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LearningMate
Hitting the 10th-year mark was a major
milestone last year for LearningMate,
which now employs 600-plus people. The
company sees more demand for editorial
work as well as more content rendering for
mobile devices and digital environments.
And it has expanded its offerings to include
authoring services, such as those dedicated
to adaptive learning.
Schools are buying iOS, Android or
PC tablets, and one-to-one computing is
literally exploding. Everyone is looking
for a strategy to capitalize on m-learning.
For a strategy to be successful, controlling
student-teacher interaction and structuring the learning experience are crucial.
LearningMate was a first mover in this
with GoClass, which was recently named
an SIIA Education CODiE finalist. And
we are helping one of the largest educational content providers in the U.S. to
build their mobile curriculum platform,
which will be rolled out to school districts this fall, says CEO Samudra Sen.
LearningMates next-generation
GoClass+, a cloud-based teaching and
learning application, incorporates
flipped-classroom methodologies using a
three-screen approach (student, teacher
and shared). This flipped model proved
itself when storms wreaked havoc on
much of the East Coast of the U.S. last
winter. GoClass instructors stayed on
schedule even though schools were
closed, says director of marketing Danielle Holmes, adding that GoClass has
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KiwiTech
Jouve
Established in Mayenne, France, back in
1903 as a printing company, Jouve has
since expanded into digital services with
offices in Europe, North America, Africa
and Asia. Every year, its 2,500 staff in 19
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Impelsys
Now at version 5.1, iPublishCentral, the
flagship product of Impelsys, offers a
suite of comprehensive features that
include library model functionality, rich
data analytics, abandoned cart monetization and enhanced user experience.
With rich data analytics, publishers can
transform data into actionable insights
Hurix
21
Harbinger Interactive
Learning
The move into more innovative design and
development services of instructionally
sound and interactive digital learning content is behind the new name given to Harbingers content development business
unit, explains executive director Jayant
Kulkarni. With strong customer relationships, new client acquisitions and innovative offerings, Harbinger Interactive Learning is poised to usher in the next stage of
rapid growth.
One of the innovative services deals
with AR (augmented reality). There is
immense potential in AR, and it is surprising to note that not much has been
thought, or done, about this concept in
e-learning, says Kulkarni, pointing out
that userswhether kids or professionalsfind this innovative, real life-like
ability to explore, discover and apply
knowledge within the learning content
highly engaging and effective. We have
started to look into adding applicationdriven interactivity in learning experiences using AR. The initial results from
Dataworks
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Paper is out
Device is in
digital
www.lapizdigital.com
Datamatics
As one of the leading big data vendors, it
is not surprising that Datamatics was
invited to deliver a keynote speech on
that topic to around 300 publishers at a
forum in Berlin in May last year. My
presentation covered the overall idea of
big data, various types of data that are
generated in publishing, challenges faced
by publishers in harnessing the data, and
the big data technology landscape along
with relevant case studies, says Krishna
Tewari, executive director and global
head of digital publishing and retail solutions. One of the ideas we mooted was
that publishers should take focused steps
in harnessing big data technology by
identifying target areas to work on, and
then approach it at an organizational level
instead of operating in silos. (Datamatics
was named Innovator in Technology of
the Year by the 2014 National Trial Lawyers Summit in Miami for its expertise in
both big data and legal publishing.)
While its publishing and e-retail business continue to grow on its own, the
acquisition of Premedia Global in
August 2013 has boosted the companys
portfolio further. It has created a powerhouse in content-related capabilities
and digital solutions. Our company, with
more than 2,500 people spread out in
nine locations worldwide, is now focused
on the emerging needs of publishers and
retailers, working to help them grow
their business by enabling content and
e-commerce through newer technologies
and solutions. In recent months, we are
seeing increased demand for assessments,
reader analytics, buyer behavior studies,
in addition to the usual inquiries about
full-service project management and
digital products, adds Tewari, whose
Contentra Technologies
Formerly known as Planman Technologies, Contentra has been associated with
three of the worlds largest e-reader companies for a while now, helping them to
produce magazines, newspapers and
e-books for their respective portals.
Every month, we produce more than
1,000 magazines, around 1,500 e-books
and over 300 newspapers for these companies, says president Amit Vohra.
Contentra has developed its own proprietary digital software solution, FlexePub, to digitize contents into multiple
formats for various devices and platforms.
According to senior v-p Pawan Narang,
FlexePub is truly a state-of-the-art technology and our clients have experienced
an average 40% reduction in cost while
maintaining the required high level of
quality. FlexePub is a robust, agile, seamless WYSIWYG solution, where quality
checks and edits can be made in real time.
We have also made FlexePub truly flex-
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codeMantra
Crescendo, codeMantras newly launched
XML-anytime composition workflow,
takes the center stage this year. A powerful XML authoring and dynamic composition engine that imports, exports and
transforms content across multiple publishing applications such as Word, InDesign and Quark, Crescendo can work
with, or provide, XML at any point in the
publishing production process. It also
seamlessly integrates with a publishers
existing workflow. That means that no
matter where, or how, your edits occur
before, and even after a so-called final page
Cenveo Publishers
Services
The list of publishers using Cenveo
Mobile dPub, a device-neutral browserbased digital publishing framework for
mobile content development and delivery, continues to grow. The Society for
Petroleum Engineers, for instance, moved
from print to digital-only journal issues
to cater to the evolving needs of its members, who are mostly out in the oil fields
with their iPads. The organizations
multi-issue app is now supported by Cenveo Mobile dPub Business Edition. In
addition, Cenveos production team provides resources to meet the clients XML
workflow and changing editorial and production requirements. Georgetown Law
also launched a multi-issue app on the
Mobile dPub platform. Both clients
have an XML-early workflow, enabling us
to flow XML into our app engine and use
that for other outputs, such as Web sites,
PDF and licensing channels, says marketing director Marianne Calilhanna.
The Mathematical Association of America, on the other hand, uses the Starter Edition of Cenveo Mobile dPub, which offers
a print replica on the iPad and uses PDF
files as the input. Explains Calilhanna,
Clients use this edition to enter the world
of apps, collect usage data and poll their
readership before deciding whether to
move to the next level. We provide them
full metrics to show how their content is
being used and which devices are most
popular. The Cenveo team also provides
24/7 e-mail support for all Mobile dPub
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DATAWORKS
Our Services
APPS DEVELOPMENT
DATA CONVERSION
E-BOOKS CONVERSION
EDITORIAL
PAGE COMPOSITION
IMAGE MANAGEMENT
PROJECT MANAGEMENT
For further details or
for a meeting in the
Book Expo America,
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Contact
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call: 00 91 98844 38383
mail: info@dataworks.co.in
www.dataworks.co.in
AEL Data
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Accessibility:
Where Are We Now?
Introducing
By Teri Tan
Trusted by leaders
for
Content
Technology
Commerce
www.Luminadatamatics.com
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on the other hand, depends on the existence of tags. Screen readers can only
read the tagged version of the document. So an accessible PDF is a properly
structured document with its tags providing a logical reading order. Tables
within the document must have headers
and summary with all form fields
described properly, explains Bikkani,
adding that proofreading the tags is a
challenge especially for STM subjects.
His team creates accessible PDF documents from sources such as Word and
InDesign files. The content, adds Bikkani, is tested using test cases and plans
as per the clients requirements. Some of
the areas that need accessibility testing
are graphs, scripts, frames, tables,
images, multimedia elements and page
orientation. A 300-page book with pure
text and few tables would easily take four
to five days to convert into an accessible
PDF.
DysLektz, an e-reader created by AEL
Data for people with learning disabilities, has special coding to replace regular
e-book fonts with a dyslexic font. This
open-source font, opendyslexia, also
serves as a large print for the partiallysighted as its typesize can be increased by
200%. The work-in-progress for this app
is the media overlay, which helps in narrating the text along with word- and
sentence-level highlighting, adds Bikkani, pointing out that the app is available for download for free on both iOS
and Android stores.
LearningMates
Analytics Project
For Arizona
By Teri Tan
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