You are on page 1of 4

MutualFunds Its Influence and Impact on Bangalore

Market Segment

Synopsis Submitted In Partial Fulfilment
Of the Requirement For The Award Of The Degree Of
MASTER OF BUSINESS ADMINISTRATION
Of
BANGALORE UNIVERSITY
By
AMARNATH.B
Reg. No. 12YACMA018

Under the guidance of
Dr.VENKATARAMAN R
Professor, Presidency College

CENTER FOR MANAGEMENT STUDIES
Presidency College, Kempapura, Bangalore 560024
2013-2014


LITERATURE REVIEW:
1. Mutual Funds for Tax Savings, viewed on 27/03/2014 in the timesofindia
website,http://timesofindia.indiatimes.com/business/mf-news/Mutual-Funds-for-Tax-
Savings/articleshowhsbc/25984020.cms
2. Best funds to buy, viewed on 24/03/2014 in the
www.amfiindia.comwebsite,http://www.moneycontrol.com/mutualfundindia/
3. MF analysis, the Crisilway, viewed on 27/03/2014 in thekarvy
website,http://www.karvy.com/articles/crisilmf.htm
4. Mutual funds garner Rs 1.6 lakh crore in Apr-Jan, viewed on 27/03/2014 in the
businesstodaywebsite,http://businesstoday.intoday.in/story/mutual-funds-sebi-
investors-tax-benefits/1/203830.html
5. Mutual funds' assets under management touches record high, viewed on 27/03/2014
in the economictimes website,http://economictimes.indiatimes.com/mutual-funds/mf-
news/mutual-funds-assets-under-management-touches-record-
high/articleshow/31798009.cms

NEED FOR THE STUDY
People are unaware about mutual funds, which are higher return investment option
because of the enormous flow of foreign exchange investment avenues in the country.
The study helps in understanding the attitude of the various investors towards the
mutual fund and also helps in knowing the market potential for mutual funds. It gives
various suggestions and recommendations for improving the market standing of
mutual fund as an investment option.

OBJECTIVES:
1. To understand what percentage of income respondents save and what percentage of
their saving will they invest and what is their investment criterion.
2. To identify where the respondents invest their savings.
3. To know the trends of investment pattern in people for mutual funds and in which
scheme they have invested-equity diversified, Equity-ELSS<income funds, gilt funds,
liquid funds, balanced fund, MIPs.
4. To know which asset management company is the most preferred by the investors.
5. To identify and understand the grievances that the investors have within this industry
and to understand the future expectations of the investors with the asset management
companies.
6. To suggest and recommend the actions that can improve the market standing of
mutual fund as an investment option.


SCOPE OF THE STUDY:
The study is focused primarily at Bangalore and in potential individual investors. This study
seeks to explain a practical approach to mutual fund investments and portfolio management.
It would serve as a guide for Investment Advisors in advising investors regarding the Mutual
Fund Investments, the returns they would fetch for the risk a client is willing to take.

METHODOLOGY:
The type of research used in the study is primary analytical research design. Survey
method of data collection was adopted.

The research instrument used for collection of primary data was a questionnaire. The
secondary data was obtained from various company journals, annual reports, books from the
library and websites.
DATA COLLECTION METHOD:
Data was collected from both primary and secondary sources.

Primary Data

An interview schedule that is a questionnaire was designed, pre-tested and administrated on
the individual potential investors.

Secondary Data

It is collected from a wide array of research papers, capital market, finance journals, various
websites and companys database.




TOOLS OF DATA COLLECTION

Purpose based questionnaire have been designed seeking relevant information. Furthermore,
past history of investors and market watch is also used. Data has also been collected through
specific search engines over the Internet.
SAMPLE SIZE

A sample of 75 is targeted for the study. The sample consists of individual investors in
Bangalore city.


CHAPTER SCHEME:
Chapter 1 - Introduction.
Chapter 2 - Review of Literature & Research Design.
Chapter 3- Profile of the Organisations.
Chapter 4- Results, Analysis & Discussions.
Chapter 5- Summary of Findings, Conclusions & Suggestions.


Students Signature: Guides Signature:
Date : Date :

You might also like