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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Jiaxiang Zhu
NetID Jzhu974
Group Number: 085
Website Link: http://infosys1102014s1group085.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Olivia Tuesday 10am
Time Spent on
Assignment:
7.5 hours Word Count: 1443

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CONTROLING ALCOHOL WITH THE
ALCOHOL BEVERAGE DETECTOR
INTRODUCTION
The problem is being unable to identify clearly what drinks contain alcohol and drinks that
dont contain alcohol especially those in events. The device that will be the solution to this
problem is called the Alcohol Beverage Detector (ABD), it detects alcohol in drinks and also
works as a breathalyser. It will reduce waste and save time.
3. BUSINESS SECTION
3.1 Vision
To help manage events efficiently and effectively by controlling what type of drinks are let in
by providing the industrys most accurate, convenient, reliable, and quality drink testing
device.
3.2 Industry Analysis: Security Equipment Industry
To effectively analyse the competitive forces, we assess the industry structure of the
Security equipment industry.
Force: High/Low: Justification:
Buyer power: Low Many buyers in the market, such as the different
security companies that do event hosting, all the
event grounds, and airline companies to prevent
intoxicated passengers to board the plane. We
refer to nzsbdirectory as there are many different
security companies like Matrix Security Group
LTD, CHUBB Security, TRITON Security. (New
Zealand Small Business Directory and Travel
Guide, 2014).

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Supplier power: Low Supplier power is low because only the top
quality suppliers of the raw materials are chosen
to make the detector. Each supplier specialises in
a certain part of the detector, such as the
software.
Threat of new entrants: Low Since manufacturing companies can sign
contracts with customers this means that they
are locked in or have established brand loyalty
and trust that manufacturer to bring them the
highest quality security equipment, therefore
threat of new entrants is low because of those
contracts and brand loyalty.
Threat of substitutes: Low Without technology of the detector it is currently
inefficient to detect alcohol, a lot of wastage is
occurred as unidentified drinks are thrown into
the bin even if they do not contain alcohol,
people entering the events are not happy about
throwing their drinks away even if they do not
contain alcohol. There is no substitute product for
the detector except the only way of throwing out
all opened bottles into the bins. However, there is
the old method of Bag Searching. (Corporate
Protection And Security Services, 2011)
Rivalry among existing
competitors:
High There are a lot of different companies which
manufacturer and develop security equipment.
Competition may be fierce as they need to secure
contracts with customers, provide high quality

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products but at a low price. Companies will
develop different products for competitive
advantages. A lot of security companies supply
security equipment. We refer to Yellow Pagers for
the list of companies. (Yellow Pagers, 2014).
Overall attractiveness of the industry: It is favourable to enter the industry as the business
will be profitable and sustainable with the correct contracts and its advantaged technology.
Keeping good customer relationships will be key and keeping the competitive advantage of
having advanced technology and high quality products.
3.3 Customers and Thei r Needs
Our customers include but not limited to security guards, party managers, parents,
entrepreneurs, airline companies, businesses, and police. Their needs are to be able to
clearly identify drinks in which contain alcohol in them and those that do not contain alcohol
in them. We refer to New Zealand Herald as security companies need the product to restrict
alcohol being let into events. (New Zealand Herald, 2014).
3.4 The Product and Service
Controlling the amount of alcohol in drinks and what is allowed into events. Stops people
from smuggling alcohol in their drink bottles. Making bottle checking more efficient and
effective as less people will argue with the outcome of the machine.
3.5 Suppliers and Partners
Partners: we would need to partner with advertising agency to get the product known, an
accounting agency and a law firm to manage our financial and legal issues. We could also
partner with certain security companies to secure buyers.
Suppliers: 1st Domains will be our supplier for the websites domain name registration,
manufacturer of the tester, maybe something close to breathalysers.
3.6 Strategy: High Cost Strategy
Competitive scope: The business will target a narrow market since it is very focused on
security companies, in which they can specialise its service for them.

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Cost strategy: The business will adapt a high cost strategy as it will specialise in making
these alcoholic testers which will specialise its needs for the security company.
Overall Strategy: The business will opt for a focused high cost strategy and will provide
specialised products to suit each of the customers who value the product more and are
willing to pay more for the product as it is different and offers high quality.
3.7 Value Chain Activity: Equipment Manufacturing
The most important value chain activity for the business is equipment manufacturing. When
the business is manufacturing or outsourcing the parts, it must make sure that everything is
cost efficient to keep costs low, delivery for all the parts are on time in order for orders to
be on time, quality of each specific part must be up to standard. This reflects the vision of
our business. In relation to our strategy we aim to make sure that quality is important
therefore customers will be willing to pay more.
3.8 Business Processes
3.8.1. CUSTOMER RESONPSE COLLECTI ON PROCESS - This is crucial in the service after the sale
in the value chain activity because it entitles to the customer promoting a positive customer
relation strategy. With constant feedback from the customer the business will be able to
satisfy and cater specifically for them by updating software, customising models to suit
customer needs.


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CUSTOMER RESPONSE COLLECTION MODEL
Start
Customer emails or
phones with query
or feedback
Customer Response Collection System
Admin analyses the
query or feedback
Admin considers
whether change is
needed
Help customer solve
issues in other ways
without changing
software
Yes
Create new
software detailed
for customers
specification
End
Software Upgrade System
No
Solve customer
query in either
upgrading software
or in other ways

3.8.2. ORDER PROCESS - This is crucial in getting order to the customer in the value chain
activity because it satisfying the customer by having their order on time and in good quality
is important. This will mean positive feedback from the customer and will entitle future
sales with other potential customers.
ORDER PROCESS MODEL


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Start
Order is confirmed
and paid for online
Check Warehouse for stocks Inventory Ordering System
Is there stock for
order?
Manufacture Order Order is packaged and ready to be shipped
Yes
Order is sent to suppliers
No
Shipping
End


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3.9 Functionalities
3.9.1. CUSTOMER RESPONSE PROCESS
Retrieve customer queries via Forum or Email.
Process customer feedback and inform customer support to take the queries
into consideration.
3.9.2. ORDER PROCESS
Updates on orders.
Specifications on each order are shown in detail.
3.10 Systems

3.10. 1. CUSTOMER RESPONSE COLLECTION SYSTEM - This system takes customer feedback, to
ensure customer satisfaction and customer loyalty. A strong customer relationship will have
influence on the firms future decisions and strategies by complimenting the firms decision
support systems. This can be achieved through finding out what can generate new
customers, retaining customers, and keeping current customers satisfied through offering a
unique service.
3.10. 2. QUERI RES SYSTEM - This system assists in future decisions and strategies through
identifying positive and negative trends sourced from queries. It also enables the business
to develop methods to satisfy the queries.
3.10. 3. ORDER PROCESSI NG SYSTEM - This system takes amount of orders and what orders
are made which assist in future decisions and strategies. This supports the decision support
systems and it gives data on what is sold the most, when in the year is the most sales, and
how big each sales order are.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Manufacturing
Of Equipment
And After
Sales Service
1. Customer
response
collection
process
1. Retrieve customer queries via Forum or
Email

2. Process customer feedback and inform
customer support to take the queries into
consideration
Queries Prossesing System

Customer Response
Collection System
Decision support System

Customer Relationship
Management System
2. Order process 1. Updates on orders

2. Specification on each order is shown in
detail
Order Updating System


Order Specification System
Transaction Processing
System

Transaction Processing
System

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CONCLUSION
Overall the alcohol detector will not only detect drinks efficiently and effectively but act as a
breathalyser as well in which is efficient with letting in drinks and people into events. The
use of information technology will help in creating the product, selling the product,
distributing the product, and keep good customer relationships for future sales.

REFERENCES

1. New Zealand Herald. (2014). Springsteen: What you need to know. Retrieved from
http://www.nzherald.co.nz/music/news/article.cfm?c_id=264&objectid=11211534

2. New Zealand Herald. (2014). Auckland Nines organisers say they dont want to be
fun police but will take hard line on intoxicated patrons. Retrieved from
http://www.nzherald.co.nz/sport/news/article.cfm?c_id=4&objectid=11199563

3. New Zealand Small Business Directory and Travel Guide. (2014). Business Security.
Retrieved from http://www.nzsbdirectory.co.nz/NZSB_Business_Security.html

4. Corporate Protection And Security Services. (2011). Event Security. Retrived from
http://cpss.co.nz/eventsecurity.htm

5. Yellow Pagers. (2014). Security Equipment in Auckland Region. Retrived from
http://yellow.co.nz/auckland-region/security-
equipment?what=Security+equipment&where=Auckland+Region