Name Xindi Zhao NetID xzha805 Group Number: 077 Website Link: http://infosys1102014FCgroup077.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Kayur Ramson Sunday 11PM Time Spent on Assignment: 25 hours Word Count: 1633
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2 THE GLOBAL WIDE PROBLEM - CYCLING SAFETY INTRODUCTION Nowadays, with the increasing rate of traffic accident, cycling safety has risen as the main problem of the globe including New Zealand. Smart flash reminder is a high-tech traffic flashing which regulates traffic system as well as improving degree of safety. After comparing different options, Smart flash reminder is chosen as the best solution for the problem. In the section, the company sought and found the most relavent and suitable vision, strategy, value chain activity, system, processes, functionalities, technologies and etc. for future development.
3. BUSINESS SECTION 3.1 Vision To reduce injuries, disabilities and even deaths of humans caused by cycling crash and to help road users make cycling a safe and reliable transportation option. In addition, this adds creativity of peoples daily life.
3.2 Industry Anal ysis: Traffic Safety and Security Aids Industry. Industry: Traffic Safety and Security Aids Industry. This industry provides the public with traffic supportive tools such as the safety reminders, the traffic lights, the warning signs, and so on.
Force: High/Low Justification: Buyer power: low There are a few options for the buyers to choose from. Therefore, the Buyer Power is low. Lots of companies who produce the traditional tools for helping to reduce the cyclists crash. Such as bike lights, helmet, cycling reflctive vest, like NATHAN. But none of the result is showed from the research.
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3 Supplier power: low The raw materials for Smart flash reminder are basically organic glass. From the research, it appears that there are many perspex sheet suppliers such as PSP Limited, Acrylic Ltd etc. As for the bulb and transducer, they are supplied by the producers like Philips, Sony etc. We can purchase those from various suppliers. Threat of new entrants: High Even though, the transduser is a high-tech product, it is still easy for new competitors to enter this market. The cost of the inputs, like the glass and bulb is not very high. According to marketing research, the price for glass May 2014 is around US $2.9-3.5 / Kilogram. Also, LED lights is already widely exist in the market. Threat of substitutes: Low Although there are lots of accessories existed in the market, but our new production is unique, creative and easy, so there are few alternatives. Through the research, it`s hard to find a substitute having the same or similar function. Since the company is the first one in the market with a competitive advantag, this will increase its market share significantly. Rivalry among existing competitors: Low The rivalry among existing competitors is relatively low. It is rare to see price-compititions in this industry. Overall attractiveness of the industry: The overall attractiveness of this industry is relatively high. Since this indutry is profitable and sustainable, it has a high protention.
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3.3 Customers and Their Needs There is an increasing need in society to move towards a healthier lifestyle. More and more customers are being environmental friendly, so that they give up driving and use a bicycle. On the other hand, there is a tendency for people to focus simply and natural daily life as ride on a bicycle. It might be perfectly not only staying in healthy but also keep safe. In particular there is greater concern for those road user are not able to easily identify road risk.
3.4 The Product and Service The product we are producing is an application to help those who worry about the cyclist injuries which may causes crashes on public road are often hard to look out and reaction. By providing a Smart Flash Reminder are able to identify these dangerous easily. By using the reminder at the back of the bike can recognize the voice according to the distance between the car, bus or whatever dangerous vehicles to start flashing to avoid them approaching the cyclists.
3.5 Suppliers and Partners In order to create the application we will need to seek out cooperative partner for working to a supplier whom custom made organic glass and bulb. Also need to outsource the work to a supplier high-tech application, such as sensor. Our partnerships with these suppliers and a bike producer are the key to the success of the business as they are our direct link to our customers and therefore the success of the business. Since we are focusing on creating value through marketing and selling our product additional partenerships may need to be formed with marketing agengies who could help with the advertising of our product which will be done through the use of social media. Financial agencies may need to be used to help with the management of costs the business willl face, financial support and forecasting the success of the business.
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5 3.6 Strategy: Differentiation Our primary focus is for those road user, the Flash Reminder will be of interest to a wide variety of consumers so from a competitive scope our company will be supplying to a broad market. Due to the already exisiting competitive market we focus on creating an intellegence reminder which is high cost in the Cost Strategy. From Porters Generic Strategies, we will be implementing Differentiation.
3.7 Value Chain Acti vity: Market and sell the product or service We consider this the most significant value chain activity with our differentiation strategy in order to get ahead of our competition. Cause the most important thing is Smart Flash Reminder being special which is an indispensable factor of the traffic system. If it breaks down, the death of humans will happen. What`s more, traffic congestion, the bad influence of economic loss and emotional hurts will occur.
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6 3.8 Business Processes 3.8.1. PRODUCT WARNNI NG PROCESS Our value chain is product development (R&D). We check the warning sensor of our products by several steps, and a highly standard check will be set in warning sensor process. It is very serious to make sure that we are unable to promise the flexibility of the transducer. Because if the quality of products is not guaranteed, the potential trouble of safety will happen.
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7 3.8.2. DESI GN DEVELOPMENT PROCESS- The design development process is important for our business process. It is able to identify the strengths and weaknesses of our current competitors who we will use to compete effectively and efficiently within the market to reach our potential consumers informing them of the product. If we want to gain more competitive advantage, we will need to develop new products and to satisfy our customers.
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8 3.9 Functional iti es 3.9.1. PRODUCT WARNNING PROCESS Checking the response rate and parts. Test systems quality. 3.9.2. DESIGN DEVELOPMENT PROCESS Introduce to customers then we will be entering into market. Determine whether customers benefit from it.
3.10 Systems
3.10. 1. PRODUCT WARNNING SYSTEM - to make sure the product warning is good enough and satisifies the customers. We are going to buy the best response rate and parts in the market and set a high standard of warning sensor process which is supported by this system. If all the upper process is done and goes well, we need to check whether the whole system runs it is a final check of the process which we need to focus on.
3.10. 2. BRAND DESI GN DEVELOPMENT SYSTEM - to keep customers satisfied we need to know how to emphasize the benefits of using our products, search the market and find out what is supported by this system. In this system this will benefit the business as it will allow us to ensure that the product we develop is recognised and meet customers expectations which is the most important functionality. As customers satisfaction is the most thing we consider before making the product, we will take on board feedback to improve for our product.
3.10. 3. TECNOLOGY SUPPORT DEVELOPMENT SYSTEM to update our technology support, make new products to gain customers expectation and customers need are the most important for our company. By ensuring we meet customer profile is based on our target.
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9 3.11. Summary Table: Value Chai n to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Market and sell the product or service 1. Product warnning process 1. Checking the response rate and parts
2. Test the system 1. Transaction support system
2. Technology support syetem 1. Decision support system
2. Decision support system 2. Design development process 1. Search from the market
2. Determine whether customer benefit from it 1. Product proposal system
2. Brand design system 1. Customer relationship management system
2. Customer relationship management system
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10 CONCLUSION Recently, cycling safety has risen as a main New Zealand and global-wide problem. According to road death statistics, a cyclist which is one of the highest death rate throughout New Zealand. This is due to the incertitude system of bicycle, which does not have the smart flash reminder to warning. IT creates value and delivers it to our life. Without the aid of information technology and information system, creation, innovation and advancements would not occur; also the consumer would not get the best efficiency and experience. By using the flash reminder it will be safer for both bicycles and other cyclists and other drivers.
REFERENCES
1. NZ Transport Agency, (2009). Road death statistics. Retrieved from http://www.nzta.govt.nz/resources/road-deaths/toll.html
2. Nathan Brand. (2014). Reflective Gear. Retrieved from http://www.nathansports.com/
3. PSP Limited. (2014). Plexiglas TruLED - LED Transmitting. Retrieved from http://www.psp.co.nz/plastic-sheets/acrylic
4. Acrylic Ltd. (2014). FABRICATORS and Suppliers of Sheet Plastic Products. Retrieved from http://www.anythingacrylic.co.nz/
5. Global source. (2014). LED Light manufacturers & LED Light suppliers. Retrieved from http://www.globalsources.com/manufacturers/LED-Light.html
6. K-Tech Inc.(2014). Crompton 252-X, 256-X Advantage Transducers Single and Three phase Prices.Restrived from http://www.ktech.com/Crompton/Prices/Advantage.htm
7. Alimama.com. (2014). Colored sheets of acrylic glass promotion. Restrived from http://www.alibaba.com/colored-sheets-of-acrylic-glass-promotion.html