YO L O

By Ted Janusz
Here are the top 10 traits of millenials:
1. Want to make a difference.
2. Wbrk/1ife balance is important to them.
3. Want more time with family and friends.
4. There are no rvinners or losers.
5. Do everlrthing in ppoups, even dating.
6. Whnt to be praised just for showing up.
7. Have high expectations for quick advancement.
8. Y.O.L.O.: You Only Live Once. They are not going to
wait for life to happen.
9, May not necessarily u.ork a traditional
job.
l0.Connect with people through technology.
to them. In many cases, their boomer parents viewed
them as partners in a much different style than the
command-and-control way they themselves were raised.
We're Number 10
Parents of millenials made sure their children took
advantage of plenty of scholastic, social, and sports op-
portunities. Millenials were proud to receive a troph1.,
even iftheir soccer team finished in tenth place.
According to Pew Research, millenials say the most
important things in their lives u,ill be:
e Beingagood parent (52 percent).
* Having a successful marriage (30 percent).
"
Helping others in need (2I percent ).
s
Owning a home
(20
percent).
a Living avery religious life (15 percentt.
* Having a high-paying career (15 percent).
*
Having lots of free time (9 percent).
o you work or live with a millennial? Millenials, aiso known as GenerationY were
born between the early 1980s and early 2000s. Currently, there are 83 million
millenials in the U.S., which makes them the largest demographic in the country.
Whereas 56 percent of American adults ou'n smart-
* Hard rvorking (86 percent).
phones, Bo percent of millenials have them and social
* Loyal to their employers (82 percent).
media as their constant companions.
* People-sawY (65 percent).
Because
job
opportunities are still not as plentiful * Tech-sawY (35 percent).
as they were for baby boomers when they started their
* Fun-loving (14 percer.rt).
careers, 22.6 mii,lion millenials have moved back with On the other hand, here is hou, millenials were
one or both parents; family has a1wa1,5 fgsn important described b)'the HR pros:
Millenials atWork
I recent11, gave a seminar to a group that consisted exclu-
sively of millenials. No one in the room was older tl-ran
30. When I ask baby boomers, "Who is a workaholic?"
40 to 60 percent ofthe room raise their hands. But in
this case, in response to the same question, not r single
millennial raised his or her hand. Zero.
Millenials think of themselves quite differentl), on
the
job,
as do r.eteran human resources professionals.
According to a Beyond.com survey 6f 6,361
job
seekers
and veteran HR professionals, here is holv millenials
vieu. themselves:
* Tech-saw.v (86 percent).
* Fun-loving (39 percent).
a People-sar.rT (14 percent).
a Hard u.orking (11 percent).
* Loyal to their emplol,ers (1 percent).
You might u,ant to knou, that 91 percent of millen-
nials expect to be in their current
jobs only three years
or less. Remember Y.O.L.O.
Where Can We Park?
A final statistic that bodes u,ell for those in the parking
industry: Unlike their parents who mo-'.ed out to the
suburbs to start their families, 41 percent of millenials
want to live in or near the citl'. One of the reasons they
can do that is that while 50 percent oftheir parents
u,ere married with children at the same age, only 12
percenl of millennials have spouses and their own
TED JANUSZ is
a professional
speaker on the topic
of
"social
media
for baby boomers,"
author, and marketing
consultant. He is the
author of the Socral
Media Marketing
Guide for Parking
Professionals,which
is a free publication
for lPl members and
can be downloaded
from parking.org/
socialmediaguide.
He can be
reached at l+.iio
i;e ::,; s:: r +
g*n'r*
li * n ::.
**;rr or 614.440.7487.
o
14 TNTERNATTONAL PARKTNG NST,-UTF
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families.