UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION COMPLEMENTARY COURSE MASS COMMUNICATION FOR BA ENGLISH (2011 Admission) SEMESTER II PAPER I ASS COMMUNICATION INTRODUCTION TO M QUESTION BANK 1. The Interpretation process in Communication takes place in a) Sender b) Message c) Receiver d) Channel 2. The Hindu Newspaper was founded by G. Subrahmaniya Aiyer in the year a) 1868 b) 1878 c) 1898 d) 1875 3. The Press Act passed by the British in 1878 to prevent Indian language press from being critical of the British rule is . a) Indian News Paper Act b) Indian Press Act c) Vernacular Press Act d) Colonial Press Act 4. Which among the following publication is not associated with Gandhiji? a) Young India b) Harijan c) Swarajiya d) Navajeevan 5. The News paper founded by Pandit Jawaharlal Nehru is? a) Indian Chronicle b) Times of India c) Indian Herald d) National Herald 6. The first Newspaper in India, Bengal Gazette founded by? a) Raja Ram Mohan Roy b) James Augustus Hickey c) Dr. William Carrey d) Sir. Philip Francis 7. When the Press was asked to bed, Most of them chose to crawl who said this about press during the emergency period? a) Jaiprakash Narayan b) A.B.Vajpai c) L.K.Advani d) I.K.Gujral 8. The FM Station owned by Malayala Manorama group is a) Best FM b) Radio Mango c) Club FM d) Radio Mirchi 9. The first private television channel in India is.. School of Distance Education Introduction to Mass Communication Page 2 a) Asianet b) NDTV c) Times New d) Surya 10. The expansion of ABC is a) Audit Bureau of Circulation b) Account Bureau of circulation c) Affidavit Bureau of Circulation d) None of these 11. The mouth piece of Communist Party of India (CPI) Kerala chapter is .. a) Jana Shabdam b) Deshabhimani c) Chinta d) Janayugam 12. Kandathil Varghese Mappilai is associated with which among the following News paper a) Malayala Manorama b) Mathrubhumi c) Peoples Democracy d) Pashchimodhayam 13. The first domestic news agency in India is . a) Press Trust of India b) United News of India c) Samachar Bharati d) Associated Press of India 14. AFP stands for .. a) Associated France Press b) Agence France Press c) Agence Far Press d) None of these 15. Associated Press (AP) is head quarted at a) Paris b) Tokeyo c) Moscow d) Newyork 16. Tass-Har was the Official News Agance of .. a) Cuba b) Soviet Union c) China d) Barma 17. Who represented India in Mc Bride Communication? a) Sam Pitroda b) B.G. Varghese c) A.G. Noorani d) G.S. Subrahmanya Aiyer 18. The Press Council of India was constituted as per the recommendation of a) Registrar of News Paper India b) First Press Commission c) Second Press Commission d) Mathew Commission Report 19. The publication of an annual report which will contain the facts and figures relating to the News Paper industry is the responsibility of . a) Press Council of India b) ABC c) Registrar of News Papers d) Ministry of information and Broad casting 20. is the Modal Agency of the Govt. of India to disseminate Information to the print and electronic media on government policies programmes, initiatives and achievements. a) Ministry of Information and Broad casting b) Press information Bureau c) Press Councils of India d) None of these School of Distance Education Introduction to Mass Communication Page 3 21. The Quarterly vidura is a journal published by .. a) Press Institute of India b) Press Council of India c) Press Trust of India d) Vivid Bharathi 22. Advertorial is a a) Combination of Advertising and editorial b) Advertisement is an editorial c) Description is an advertisement d) None of these 23. AAAI stands for .. a) Audit Agencies Association of India b) Advertising Agencies Association of India c) Article Assessment Association of India d) Accredited Advertisement Association of India 24. The two readership survey conducted in India are a) NRS and IRS b) ABC and IRS c) NRS and ABC d) IRS and CRS 25. Who said Comment is free, Facts are sacred a) Walter Lipman b) Oscar wild c) C.P. Scou d) G.B. Shaw 26. The first radio programme in India was broadcast by the . a) Radio Club of Calculta b) Radio Club of Bombay c) PTI d) Doordarshan 27. Indian State Broad Casting Service (ISBS) was renamed all India Radio in the year . a) 1936 b) 1935 c) 1948 d) 1950 28. At the time of Independence, AIR Network hand only . Stations a) Three b) Six c) One d) Four 29. Expand FM? a) Face Modulation b) Fidelity Magnificing c) Frequency Modulation d) None of these 30. AIRs youth broadcasting service is titled as .? a) Youth Brigade b) Yuvavani c) AIR Youth d) Yuva 31. The first controller of broad casting in India was a) Lionel Fieldan b) B.G. Varghese c) C.P. Scott d) Anshumon Gupta 32. Loksabha passed Prasar Bharati (..) Bill in the year? School of Distance Education Introduction to Mass Communication Page 4 a) 1994 b) 1999 c) 2000 d) 1998 33. Door darshan Sail over to colour transmission on August is 1982 in connection with? a) Olympion b) Asian Games c) Pun d) National Games 34. The Flagship channel of Doordarshan is? a) DD Metro b) DD1 c) DD Loksabha d) DD Rajya Sabha 35. Expansion of NDTV is .. a) National Democratic Television b) Nai Dainik Television c) New Delhi Television d) None of these 36. .. is the process of translation of the message into a code suitable for transmission to the intended receivers. a) Decoding b) Replication c) Transmission d) Encoding 37. FM and are the two types of Radio transmission a) FM b) AM c) SM d) XM 38. The first Indian films to be nominated for Oscar Award is . a) Salaam Bombay b) Lagan c) Slum Dog Millionaire d) Mother India 39. The word Tele means a) To see b) Far c) Screen d) Moving 40. The CBFC Certificate of U means a) Under Exhibition b) Unknown Exhibition c) Universal Exhibition d) Unrestricted Exhibition 41. BBC stands for . a) British Broad Casting Corporation b) Broadened Broad casting Corporation c) Bit-by-Bit Broadcasting Corporation d) None of these 42. The Satelite Television Asia Region (STAR) is based in? a) New Delhi b) Banglore c) Tokyo d) Honkong 43. Manoramaonline.com is an example of .. a) News Site b) Social Site c) Portal d) Interactive Site 44. The water gate scandal was associated with which US President? a) Bill Clinton b) Jimmy Carter c) George W Bush d) Richard Nixon School of Distance Education Introduction to Mass Communication Page 5 45. The Mac Bride Commission was constituted by? a) BBC b) UNICEF c) UNESCO d) AFP & AP 46. Fourth estate refers to ..? a) The internet b) The press c) Whistle bloucers d) Private media 47. Close encounter is and interview programme in which Malayalam channel? a) India Vision b) Reporter c) Manorama News d) Amrita TV 48. The Central information and Broad casting minister of India is a) Tasian Ramesh b) Kapil Sibal c) Ambika Soni d) Sachin Pilot 49. Your moment is waiting is the advertisement tagline of.. a) Coco kola b) KSEB c) Kerala Tourism d) Incredible India 50. Who introduced Printing Press in England? a) William Canton b) John Gutan Beeg c) Thomas Marshal d) Isaac Newton 51. .. holds the record of congest and company in India a) ONGC b) King Fisher c) Amul d) Boost 52. ASCI stand for a) Advertising Standards Council of India b) Advertising Scheme Council of India c) Advertising System Corporation of India d) Accounting System Council of India 53. The DAVP (Directorate of Advertising and Visual Publicity) is headed by a a) President b) Chaiman c) Minister d) Director General 54. K.P. Kesava Menon is the Founder editor of ? a) Puschimodayam b) Deepika c) Mathrubhumi d) Kerala Kaumudhi 55. The official News paper of BJP Kerala unit is? a) Kesari b) Samna c) Janmabhoomi d) Viveka 56. was Indias first Multi Lingual News Agency a) PTI b) UNI c) Samachar Bharati d) Hindustan Samachar 57. India and Easter News paper Society (IENS) now known as? School of Distance Education Introduction to Mass Communication Page 6 a) North Eastern Newspaper Society b) Indian News paper Society c) Press Information Bureau d) National Newspaper Society 58. IFWJ stands for? a) Indian Federation of Working Journalists b) International Federation of Working Journalists c) Intercontinental Federation of Working Journalists d) None of these 59. Byline Means .. a) Text accompanying a Photograph b) Name of the author c) Place & Date d) Edition of the News paper 60. The process of filtering a messages from source to receiver is a) Filtering b) Refining c) Framing d) Gate keeping 61. What is lead? a) Headline of the story b) Opening paragraph of a story c) Closing lines of a story c) Subhead lines of a story 62. Tabloid refers to---? a) News paper half the size of a broad sheet b) Periodicals c) Table magazines d) House Journals 63. News reporting that sensationalise or over emplacing soft writing, which is decided by some editors is means as. a) Sensational Journalism b) Black Journalism c) Criminal Journalism d) Yellow Journalism 64. When did AIR (All India Radio) come under the department of Information and Broadcasting? a) Oct 24, 1941 b) Sept 3, 1940 c) March 2, 1950 d) Dec 7, 1956 65. Satellite Instructional Television Experiment (SITE) programme was the brain child of a) Dr. S. Janardhanan b) V.K. Saraswat c) Vikram Sarabai c) Sam Pitrocla 66. The Prasar Bharati Act came into force on . a) 1992 b) 1997 c) 1995 d) 1996 67. Which among the following is not a feature of Mass Media? a) Transcient b) Universal Access c) Narrow scope d) Gatekeeping 68. Indian Institute of Mass Communication (11 MC) is located at a) Bombay b) Bengalore c) Kolkatta d) Newdelhi 69. What is Reuters? a) The first journal in South East Asia b) A British based news blong c) An economy based blog. d) Internet technology chip 70. The First Press Commission was constituted in the year? School of Distance Education Introduction to Mass Communication Page 7 a) 1950 b) 1952 c) 1960 c) 1956 71. Which among the following pair is not correctly matched? a) The Hindu Siddharth Varadarajan b) India Today Arnab Goswami c) Outlook Krishnakumar d) The week Philip Mathew 72. In DAB, what does the letter A stand for? a) Asterisk b) Audio c) Antenna d) Automatic 73. Deliberate application of light to achieve some practical or Aesthetic effect is called ? a) Lighting b) Animation b) Optimisation d) Lenshood 74. Rotoscoping is associated with? a) Animation b) Robotics c) New media d) Television 75. Face book is an example of a) Search option b) Social Network c) Online paper d) Blog 76. The process of improving the visibility of a webpage/website in a search engine is called? a) Referral Marketing b) Affliation c) Search Engine optimization d) Social Media Marketing 77. The scholar who coined the expression The Medium is the Message is well renown for his concept of Global Village. a) Albert Bandura b) Marshall Mcluhan c) Leode Genero d) Wilbur Schram 78. Prannoy Roy is associated with which among the following media? a) CNBC b) Sakshi T V c) NDTV d) IBN Lok Mat 79. Indian Foundation for Public Relations education and Research (IFPR) is based a) New Delhi b) Imphal c) Bombay d) Hyderabad 80. IPRAs (International Public Relations Association) code of Athens was adopted in the year? a) 1970 b) 1962 c) 1988 d) 1965 81. Who was recently appointed as the Editor-in-chief of outlook magazine replacing Vinod Mehta? a) Rajiv Shukla b) Pradeep Bhakshi c) Krishna Kumar d) Rajiv Ahir 82. Advertising Standards Council of India (ASCI) a voluntary organization of advertisers is head quartered at? School of Distance Education Introduction to Mass Communication Page 8 a) Bombay b) Secunderabad c) Kolkata d) New Delhi 83. Directorate of Advertising and Visual Publicity (DAVP) is headed by? a) Secretary General b) Chairman c) Director General d) President 84. Which among the following activity is concerned with creating goodwill, and providing better ambience for an organization of function effectively .. a) Advertising b) Public relations c) Communication d) Press release 85. News and truth are not the same thing- Who said these words? a) Jerome.K.Taylor b) Henry Ikaka c) Watler Luppman d) Ravel Mzoko 86. Wi-Fi Refers to a) Width fixture b) Wireless fidelity c) Wireless fixture d) Width figure 87. Reporter who covers a specific geographical or subject area is a) Special Reporter b) Subject Reporter d) Beat Reporter d) Correspondent. 88. A Newspapers first edition of the day is known as a) Bull dog b) Dummy c) Hoax d) Newshole 89. Associated Press of India (API) a domestic news agency was started by a) Keval. J. Kumar b) K.C. Roy c) Govind Phule d) Rama Raju Sinha 90. PTI (Press Trust of India) celebrated the Golden Jubilee of its inception in the year? a) 1999 b) 2000 c) 1995 d) 1990 91. What does the Latin Word Communis mean? a) Commute b) Communication c) Common d) None of these 92. The film Alam Ara was produced by a) Ardeshir Irani b) Satya Charu c) Gopinath Varma d) Vipin Chandra 93. Expansion of CNN is? a) Canadian News Network b) Communication News Network c) Cable News Network d) Common News Network 94. The Regional office of Central Board of film certification in Kerala is situated at? a) Kochi b) Thiruvananthapuram c) Thrissur d) Kozhikode 95. ARPANET (Advanced Research Project Agency Network) was launched in a) 1965 b) 1969 c) 1958 d) 1919 96. Goenka award for excellence in journalism is constituted by a) PTI b) Times group c) Express group d) IUWJ School of Distance Education Introduction to Mass Communication Page 9 97. A whistle blower means? a) A professional Musician b) A crusader against corruption c) Legal officer in a lower court d) Chief of a news agency 98. The program Devils Advocate in CNNIBN is hosted by? a) Karanthapar b) Prannoy Roy c) Arnab Goswami d) Rajdeep Sardesai 99. Right to Information ACT (RTI) applies to all the states and UTs of India except a) Kerala b) Jammu & Kashmir c) Goa d) Nagaland 100. Frequency Modulation (FM) Radio was invented by? a) Edwin. H. Armstrong b) Jacques Diouf c) Andy Zeollick d) Mckarthy wolf 101. The term Mockumentary is the portmanteau of? a) Mockum + Documentary b) Mock + Documentary c) Motion + Documentary d) Mog + Documentary 102. VJ stands for Video Jockey, what does DJ stands for? a) Disc Jockey b) Drive Jockey c) Dude Jockey d) Diffo Jockey 103. The expansion of ENG is? a) Engineered News Generation b) Electronic News Gathering c) Electronic Nano Gathering d) Engineered News Gadget 104. Tilt is a? a) Internet based news gadget b) Camera Movement c) Term coined by Vincent D Zouza d) Protocol for print media 105. Who among the following is not a photo journalist? a) Kevin Carter b) Raghu Rai c) Madhuraj d) Cyrus Barucha 106. Headline across top of a page over the name plate is called? a) Scoop b) Skyline c) Newshole d) Lead 107. Request not to publish Information supplied in advance until specified time circumstance is a) Feed back b) Advocacy c) Freelance d) Embaego 108. The process of filtering messages from source to receive is called? a) Hand out b) Degeneration c) Gate keeping d) Kinesics 109. Olfactory communication refers to? a) Communication by Smell b) Communication by Sound c) Communication by Fingers d) Communication by Eyebrows 110. Opening paragraph of a news story is called? a) Body b) Lead c) Scoop d) Skyline 111. Second Press Commission was Constituted during the reign of ? School of Distance Education Introduction to Mass Communication Page 10 a) P.C. Goswami b) Indira Gandhi c) Moraji desai d) Jawaharlal Nehru 112. The Time of India newspaper is owned by a) Time Group b) Arnab Goswami c) S.K. Jain Group d) UB Group 113. The line of a story that names the author is called a) By line b) Name plate c) Sky line d) Bull dog 114. Which among the following is component of Communication process? a) Message b) Channel c) Decoding d) Analysis 115. The Consequence of Communication is called? a) Effect b) Message c) Source d) Context 116. Which among the following is famed for Investigative journalism? a) BBC World b) Tehelka c) Vidura d) IBN Lokmat 117. Who among the following is the chairman of press council of India? a) Just. Markanday Katju b) Just. J.B. Koshi c) Just. Harilal. J. Kania c) Just. Ashok Ganguly 118. Doordarshan was delinked from All India Radio, in the year? a) 1976 b) 1970 c) 1983 d) 1980 119. The fundamental Right of freedomof expression is guaranteed in constitution by a) Article 19 b) Article 120 c) Article 91 d) Article 358 120. Cutline is connected wise a) A Web portal b) Video Chip c) DVD Write d) Photograph 121. The Vehicle or Medium through which signals are sent are called a) Culttu b) Channel c) Follow d) Sowce 122. Who among the following is not a cartoonist a) Vinod Mehta b) R. Shankar c) B.M. Gafoor d) Toms 123. The teem Broad band is connected with a) Radio b) Internet c) Animation d Mobile 124. can be simply defined as transmission of ideas. a) Noise b) Communication c) Encoding d) Decoding 125. The word communication was originated from the word communis a) Latin b) Greek c) French d) English School of Distance Education Introduction to Mass Communication Page 11 126. Whose model best explains the premise that communication has no beginning and no end? a) Lasswell b) Frank E. X. Dance c) David M Berlo d) Wendell Johnson 127. Communis means ... a) Common b) Information c) Code d) Communities 128. Advertisement is an example for .. communication a) Propaganda b) Persuasive c) Personal d) Permanent 129. The degree of similarity between individuals a) Heterophily b) Homophily c) Synchrophily d) Unophily 130. The degree of difference between individuals a) Heterophily b) Homophily c) Synchrophily d) Unophily 131. Which of the following is the idea generating component of communication? a) Sender b) Message c) Channel d) Receiver 132. The study of the way people approach others or the keep their distance from others a) Kinesics b) Proxemics c) Chronemics d) Ocullesics 133. Communication between the equals a) Temporal communication b) Intrapersonal communication c) Terminal communication d) Lateral communication 134. Who is the Web Inventor? a) Tim Berners-Lee b) Bill Gates c) Stallman d) Charles Babbage 135. A newspaper library is called a) Obit b) NIB b) Stack room d) Morgue 136. Fonts are related with a) Typography b) News values c) Shots d) Camera 137. PageMaker is a a) Video editing programme b) News tracking programme c) Audio editing programme d) Desktop publishing programme 138. The organization of publishers, advertising agencies and advertisers for verifying the circulation statements of member publications. a) PNS b) PTI c) ABC d) IRNA 139. In newspaper terminology ears means The upper corners of page one of a newspaper School of Distance Education Introduction to Mass Communication Page 12 a) The upper corners of page one of a newspaper b) The Left corner of page one of a newspaper c) The lower corners of page of a newspaper d) The Middle part of the page one of a newspaper 140. The process of editing photos by trimming off unwanted parts a) Chunking b) Correcting c) Trimming d) Cropping 141. Who is well known for his comment on communication : Who (says) What (to) Whom (in) What Channel (with) What Effect a) Frank F X Dance b) Harold Lasswell c) Marshall McLuhan d) Joseph A Devito 142. Film and Television Institute of India (FTII) is situated at a) Surat b) Pune c) Ahmedabad d) Chennai 143. A defamatory statement made verbally is known as a) Contempt b) Slander c) Libel d) Backbiting 144. Which Article of the India Constitution ensures freedom of speech and expression a) Article 3 (19) b) Article 14 c) Article 17 (2)a d) Article 19 (1) a 145. Gramophone was invented by a) Isaac Newton b) Marcony c) Alfred Nobel d) Thomas Alva Edison 146. The smallest unit in the sound system of a language a) Phoneme b) Word c) Letter d) Prepositions 147. Lionel Fielden is an important figure in the history of Indian a) Newspapers b) Radio broadcasting c) Television d) Satellite communication 148. Indias first multilingual news agency was a) PTI Varta b) Hindustan Samachar c) UNIVART d) PNB Hindi 149. The first Chairman of the Press Council of India a) Prof. M G K Menon b) L K Deshpande c) Justice J R Mudholkar d) M.V.Kamath 150. The Pioneer's special correspondent who exposed 2G spectrum scam a) Venkitesh Ramakrishnan b) T R Gopalakrishnan c) Anand Parthasarathy d) J. Gopikrishnan 151. Which of the following is a news writing style? a) Mummy b) Phoenix c) Pyramid d) Hourglass 152. A communication model developed by David Berlo a) SMCR Model b) Mathematical Model c) Helical Model d) Gatekeeping Model School of Distance Education Introduction to Mass Communication Page 13 153. WWW stands for a) World Wide Wisdom b) World Wide Web c) World Wide Wizards d) World Wisdom Web 154. HTML stands for a) Hypertext Markup Language b) High Text Maker Language c) Hidden Text Marker Language d) Hyper Text Marker Language 155. The total number of copies of the newspaper distributed in one day. a) Readership b) Circulation c) Tariff d) Print Run 156. Proximity is a a) News value b) News type c) News style d) Intro type 157. News about lighter side of life is called a) Soft news b) Hard news c) Scoop d) Exclusive 158. Sting operation is a method of a) Investigative journalism b) Paid news c) embedded journalism d) Yellow journalism 159. Death news is called a) Obituary b) Morgue c) Deadline d) Dummy 160. infogragraphics related with a) Factual information b) Cartoon c) Editorial d) Letters to Editor 161. Internal critic of the newspaper is called a) Sub Editor b) Leader c) Back bench d) Ombudsman 162. Times New Roman is a a) Serif Font b) San Serif Font c) Decorative Font d) None of the above 163. Inverted Pyramid is a a) News writing style b) News collection method c) News corporation in Egypt d) None of the above 164. PTI is a a) News channel b) News portal c) Magazine d) News agency 165. Publication activities in India are specifically regulated by a) PRB Act b) RTI Act c) IT Act d) IPC 166. Ariel is a a) Serif font b) Sans serif font c) Decorative font d) None of the above 167. Social media is a term related with School of Distance Education Introduction to Mass Communication Page 14 a) Newspapers b) Web c) Radio d) Television 168. Page 3 news means a) Death news b) Hard news c) Entertainment news d) None of the above 169. Editor of the Hindu a) N Ram b) Sidharth Varadarajan c) V Raman d) None of the above 170. AP is a a) Newspaper b) News portal c) News channel d) News agency 171. The Indian Institute of Mass Communication is headquartered in a) Hyderabad b) Mumbai c) New Delhi d) Kolkatta 172. Who is considered as the inventor of television? a) Charles Babbage b) John Logie Baird c) Thomas Alva Edison d) None of the above 173. Who introduced the concept of global village? a) Marshal McLuhan b) Wilbur Schramm c) Noam Chomsky d) Henry Luce 174. Expansion of SMS a) Short Message System b) Short Message Service c) System for Message Service d) Service Message System 175. The Prasar Bharati is related with a) Broadcast media b) Print media c) Web media d) Folk media 176. The ability to remember specific information content is called a) Retain b) Recall c) Dissemination d) Selective exposure 177. Expansion of PTI a) Private Television Institute b) Protocol for Transferring Information c) Press Trust of India d) Publicly Trusted Information 178. The founder editor of the Mathrubhumi newspaper a) K Sukumaran BA b) K P Kesavamenon c) M T Vasudevan Nair d) Sukumar Azheekode 179. The first full-length motion picture in India was produced by a) Dhundiraj Govend Phalke b) Satyjit Ray c) Adoor Gopalakrishnan d) None of the above 180. Expansion of RNI a) Rapid News Initiative b) Registrar of the News Institute c) Registrar of Newspapers India d) None of the above 181. SFX denotes a) Sound effects b) Visual effects c) System with Extra Fittings d) None of the above School of Distance Education Introduction to Mass Communication Page 15 182. Al Jazeera is a a) Newspaper b) News portal c) News channel d) News agency 183. The source of social responsibility theory a) McBride Report b) Chadda Committee Report c) Hutchins Report d) Varghese Report 184. The termprime time is related with a) Television b) Print media c) News agency d) Folk media 185. Who authored the book Medium is the Message? a) Sein McBride b) Wilbur Schramm c) Marshall McLuhan d) George Gerbner 186. Asian Age was s started under the editorship of a) Khushwant Singh b) N Ram c) Salman Rushdie d) M J Akbar 187. AFP is a a) Newspaper b) News Agency c) News Portal d) Ad Agency 188. Wikileaks is run by a) Julian Assange b) Robert Cull c) Prannoy Roy d) None of the above 189. Mark Zuckerberg is the inventor of a) Facebook b) Orkoot c) Google d) Yahoo! 190. Communication though touching is called a) Tactile communication b) Olfactory communication c) Auditory communication d) Signals 191. Developer of SMCR model a) Marshall McLuhan b) Harold D. Lasswell c) Dance d) David Berlo 192. Idea generating component of communication is called a) Source b) Receiver c) Channel d) Message 193. Famous question formula to define communication was developed by a) George Gerbner b) Harold D. Lasswell c) Noam Chomsky d) David Berlo 194. A two-person unit a) Monad b) Triad c) Clad d) None of the above 195. Communication with the self a) Interpersonal communication b) Intrapersonal communication c) Transpersonal communication d) None of the above 196. CNN-IBN is a School of Distance Education Introduction to Mass Communication Page 16 a) News agency b) Wire photo service c) News channel d) Internet service provider 197. The act of interpreting message is called a) Decoding b) Encoding c) Coding d) None of the above 198. Mixing various media options on one device a) Media convergence b) Media explosion c) Media implosion d) None of the above 199. The science of signs a) Semiotics b) Communicology c) Ethnography d) Anthropology 200. Opinion of the newspaper is reflected in a) Follow up b) Writ up c) Feature d) Editorial 201. Morgue means a) Death news b) Newspaper library c) Byline d) Dummy 202. Pictorial representation of information in newspapers a) Feature b) Infographics c) Acknowledgement d) Imprint line 203. News stories in serious tone a) Hard news b) Soft news c) Editorial d) None of the above 204. Newspapers ensure consistency of language style in their content through a) Syntax b) House style c) Layout d) None of the above 205. A report should answer a) 5 Ws and 1 H b) 6 Ws c) Who, Why and What d) None of the above 206. Which of the following is a news writing technique? a) Inverted pyramid style b) Question style c) Liberal style d) House style 207. PRB Act regulates a) Newspaper publication b) Web maintenance c) Television channels d) FM Radios 208. Vlogging is term related with a) Newspapers b) Web c) Radio d) Television 209. Obit page contains a) Soft news b) Hard news c) Death news d) None of the above 210. .. is the news source a reporter regularly contact a) Beat b) Primary source c) Secondary source d) None of the above School of Distance Education Introduction to Mass Communication Page 17 211. The INS is headquartered in a) New Delhi b) Bombay c) Chennai d) Kolkatta 212. Who launched the Bengal Gazette a) James Augustus Hicky b) William Bolts c) James Silk Bukingham d) Raja Ram Mohan Roy 213. The publications started by Mahatma Gandhi a) Miraatul Akbar b) The Harijan c) Times of India d) Hindustan Times 214. The publication started by Lokmanya Tilak a) Kesari b) The Young India c) Amrit Bazar Patrika d) Bombay Chronicle 215. The publication started by Mohamed Abdul Rahiman Saheb a) Al Ameen b) Al Ahram c) Al Hind d) Miraat Al Akbar 216. The former name of All India Radio a) India Radio Service b) Indian State Broadcasting Service c) Indian State Radio d) Prasar Bharat 217. PCI stands for a) Press Committee of India b) Press Council of India c) Press Censorship Insitute d) None of the above 218. Expansion of DTH Television a) Direct To Home Television b) Digital Technology Home Television c) High Definition Technology Television d) None of the above 219. The Copyright Act was enacted in a) 1927 b) 1937 c) 1947 d) 1957 220. A Persian publication launched by Raja Ram Mohan Roy a) Al Hilal b) Miraatool Akbar c) Zindagi d) Samachar 221. Expansion of INS. a) Indian News Service b) Indian Newspaper Society c) International News Service d) International Newspaper Society 222. The first press commission was set up in a) 1975 b) 1952 c) 1987 d) 1999 223. Areopagitica was written by a) Milton b) Keats c) Abraham Lincoln d) De Lolme 224. The First Amendment of American Constitutions is related to a) Rights of the slaves b) Freedom of the Press c) Fundamental Rights d) Contempt of Court 225. Defamation through spoken words is called School of Distance Education Introduction to Mass Communication Page 18 a) Libel b) Slander c) Breach of privilege d) Contempt 226. The Act that empowers people to get access to public documents a) Official Secrets Act b) Freedom to Information Act c) Right to Information Act d) Information Technology Act 227. Which of the following comes under the purview of the Press Council of India? a) Newspapers and news agencies b) Newspapers and electronic media c) Radio and Television d) Websites 228. Expansion of PIB a) Press Information Bureau b) Press Information Bulletin c) Press and Information Branch d) None of the above 229. News about lighter side of life is called a) Soft news b) Hard news c) Scoop d) Exclusive 230. Sting operation is a method of a) Investigative journalism b) Paid news c) embedded journalism d) Yellow journalism 231. Verdana is a a) Serif Font b) San Serif Font c) Decorative Font d) None of the above 232. Asian Age was s started under the editorship of a) Khushwant Singh b) N Ram c) Salman Rushdie d) M J Akbar 233. Who of the following was the editor of the earstwhile the Illustrasted Weekly? a) Khushwant Singh b) Thomas Jacob c) Shaji Jacon d) N Ram 234. The founder editor of the Kerala Kaumudi newspaper a) K Sukumaran BA b) K P Kesavamenon c) M T Vasudevan Nair d) Sukumar Azheekode 235. Director of Appu Trilogy a) Mahesh Bhatt b) Satyajit Ray c) Adoor Gopalakrishnan d) None of the above 236. Presenter of Kannadi programe in Asianet a) N K Raveendran b) T N Gopakumar c) Sreekandan Nair d) None of the above 237. The Free Press Journal was headquarted in a) New Delhi b) Bombay c) Chennai d) Kolkatta School of Distance Education Introduction to Mass Communication Page 19 ANSWER KEY 1) c 2) b 3) c 4) c 5) d 6) b 7) c 8) b 9) a 10) a 11) d 12) a 13) d 14) b 15) d 16) b 17) b 18) b 19) c 20) b 21) a 22) a 23) b 24) a 25) c 26) b 27) a 28) b 29) c 30) b 31) a 32) d 33) b 34) b 35) c 36) d 37) b 38) d 39) b 40) d 41) a 42) d 43) c 44) d 45) c 46) b 47) b 48) c 49) c 50) a 51) c 52) a 53) d 54) c 55) c 56) d 57) b 58) a 59) b 60) d 61) b 62) a 63) d 64) a 65) c 66) b 67) c 68) d 69) b 70) b 71) b 72) b 73) a 74) a 75) b 76) c 77) b 78) c 79) a 80) d 81) c 82) a 83) c 84) b 85) c 86) b 87) c 88) a 89) b 90) a 91) c 92) a 93) c 94) b 95) a 96) c 97) b 98) a 99) b 100) a 101) b 102) a 103) b 104) b 105) d 106) b 107) d 108) c 109) a 110) b 111) c 112) c 113) a 114) d 115) a 116) b 117) a 118) a 119) a 120) d 121) b 122) a 123) B School of Distance Education Introduction to Mass Communication Page 20 124) Communication 125) Latin 126) Frank E. X. Dance 127) Common 128) Persuasive 129) Homophily 130) Hetrophily 131) Sender 132) Proxemics 133) Lateral communication 134) Tim Berners-Lee 135) Morgue 136) Typography 137) Desktop publishing programme 138) ABC 139) The upper corners of page one of a newspaper 140) Cropping 141) Harold D. Laswell 142) Pune 143) Slander 144) Article 19 (1) a 145) Thomas Alva Edison 146) Phoneme 147) Radio broadcasting 148) Hindustan Samachar 149) Justice J R Mudholkar 150) J. Gopikrishnan 151) Hourglass 152) SMCR Model 153) World Wide Web 154) Hypertext Markup Language 155) Circulation 156) News value 157) Soft news 158) Investigative journalism 159) Obituary 160) Factual information 161) Ombudsman 162) Serif Font 163) News writing style 164) News agency 165) PRB Act 166) Serif font 167) Web 168) Entertainment news 169) Sidharth Varadarajan 170) News agency 171) New Delhi 172) John Logie Baird 173) Marshal McLuhan 174) Short Message Service 175) Broadcast media 176) Recall 177) Press Trust of India 178) K P Kesavamenon 179) Dhundiraj Govend Phalke 180) Registrar of Newspapers India 181) Sound effects 182) News channel 183) Hutchins Report 184) Television 185) Marshall McLuhan 186) M J Akbar 187) News Agency 188) Julian Assange 189) Facebook 190) Tactile communication 191) David Berlo 192) Harold D. Lasswell 193) Source 194) None of the above 195) Intrapersonal communication 196) News channel 197) Decoding 198) Media convergence 199) Semiotics 200) Editorial 201) Newspaper library School of Distance Education Introduction to Mass Communication Page 21 202) Infographics 203) Hard news 204) House style 205) 5 Ws and 1 H 206) Inverted pyramid style 207) Newspaper publication 208) Web 209) Death news 210) Beat 211) New Delhi 212) James Augustus Hicky 213) The Harijan 214) Kesari 215) Al Ameen 216) Indian State Broadcasting Service 217) Press Council of India 218) Direct To Home Television 219) 1957 220) Miraatool Akbar 221) Indian Newspaper Society 222) 1952 223) Milton 224) Freedom of the Press 225) Libel 226) Right to Information Act 227) Newspapers and news agencies 228) Press Information Bureau 229) Soft news 230) Investigative journalism 231) San Serif Font 232) M J Akbar 233) Khushwant Singh 234) K Sukumaran BA 235) Satyajit Ray 236) T.N. Gopakumar 237) Bombay