Coatings Word June 2014

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Table of Contents
June 2014 www.coatingsworld.com Coatings World | 5
June 2014 Vol. 19, No. 6
COATINGS WORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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ADVERTISING SECTIONS
Classied Ads....................................................... 48 Advertising Index ................................................. 49
COLUMNS
International Coatings Scene .............................. 24
Europe Sustainability Initiatives in the European Coatings
Sector Reach a New Phase
Business Corner ................................................... 26
DEPARTMENTS
Editorial ................................................................ 6
As We Go to Press ................................................. 8
Fresh Paint ........................................................... 10
Patents ................................................................. 21
Market Reports .................................................... 22
New Products ...................................................... 23
Industry News ...................................................... 42
Suppliers Corner .................................................. 45
People in the News .............................................. 46
Meeting ............................................................... 47
Final Coat ............................................................. 50
30 Latin American Demand Rises With Middle Class
32 Metallic Pigments Update
36 Anti-Fingerprint Strategies for Post-Deposition of Fingerprints
on Non-porous Surfaces
38 Light Stabilizers Make the UV Protection of Waterborne
UV-curable Coatings Easier
41 Radical Resource Efciency Requires a New Mindset
There is No Such Thing as Waste
27 Industrial Coatings Market
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6 | Coatings World www.coatingsworld.com June 2014
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A Rodman Media Publication
70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
Kerry Pianoforte kpianforte@rodmanmedia.com
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Michael Del Purgatorio
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INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
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L
atin America has emerged as one of the most important regions for
paint and coatings manufacturers. Both suppliers and manufacturers
are investing heavily in this fast-growing region.
Latin America correspondent Charles Thurston takes an in-depth look
at this fast-growing region in his annual Latin America report, Latin
American Demand Rises With Middle Class (page 30). According to
Thurston, the Latin America paint and coatings market is estimated to be
$9.7 billion. The Latin American market for paints and coatings is rising
in importance relative to other geographic markets as economic growth in
the region climbs upwards and as large new investments by both customers
and suppliers are planned.
Some of the key fndings of his report:
According to the United Nations Economic Commission for Latin America
(Eclac), the region expanded by 2.5 percent during 2013 and is predicted
to grow by 2.7 percent this year, the agency reported in April. That would
place the growth of Latin American paint and coatings at 4.7 percent to
5.7 percent this year, since annual paint sales are typically a few percentage
points ahead of GDP, Thurston reported. A variety of international multi-
client studies have pegged growth in the region at 6.0 percent per year over
the near to mid-term.
One segment that is growing fastest is automotive OEMs and auto
parts, particularly in Mexico and Brazil.
IHS Automotive forecasts that nearly 2.3 million additional vehicles
will be sold in South America by 2025, equal to the output of 10 mod-
ern assembly plants. Most of the growth will occur in Brazil, followed by
Argentina and Colombia.
Ernst & Young estimates that total investments in Latin Americas au-
tomotive industry over the decade beginning in 2007 will amount to $17.7
billion. The production of light vehicles are expected to grow at a CAGR
of 6.88 percent over the next four years from 7.3 million to 9.6 million
units by 2017, the consultant indicated in a study of the market last year.
Latin America Coatings
Market Continues to Grow
6 Editorial 0614.indd 6 5/27/14 2:34 PM
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Axalta Coating Systems Opens
New Commercial Offces in Spain
Axalta Coating Systems has opened new
commercial offces for its Spanish op-
erations in Sant Cugat del Valls near
Barcelona, Spain. The 550m2 facility is
home to Axaltas powder, liquid indus-
trial, OEM and refnish businesses. It is
designed to welcome visitors with a dedi-
cated showroom to display the companys
powder coating family of brands, four spa-
cious meeting rooms and a reception area.
Sant Cugat is part of a high-tech
business development project area that
offers customers and employees easy ac-
cess by air, motorway and train, said
Merc Berengueras who is the Sant Cugat
site manager and marketing manager for
Axalta Powder Coatings in Spain and
Portugal. With a brand new modern
complex in Sant Cugat Park, this new fa-
cility signals our commitment to both the
Spanish and the wider European market.
In the powder coatings showroom,
visitors to the offces can view samples
of every RAL color that Axaltas pow-
der coating brands such as Alesta offer
in four different fnishes. This space also
doubles as a showcase for design objects
that sport Axaltas powder coatings. Said
Berengueras, at the moment we are ex-
hibiting the Gardenias garden furniture
collection by Spanish designer Jaime
Hayon for BD Barcelona Design. Axaltas
Alesta powder coatings are perfect for
outside furniture as they offer outstand-
ing durability and weather-resistance as
well as a fantastic range of colors.
Axalta employees in Spain have already
moved to the new location and celebrated
the offcial opening of their new offces with
customers at a reception in April 2014.
This news follows other recent invest-
ment announcements. In March 2014,
Axalta announced a $60 million investment
in Wuppertal, Germany to build a next-
generation waterborne industrial coatings
manufacturing facility. In February 2014,
the company announced the third phase
of a three-year $32 million investment
program to expand waterborne capacity
in Brazil. Axalta is also expanding its wa-
terborne capacity in Shanghai to meet the
growth of automobile production in China.
The $50 million investment in China was
announced in May 2013 and the company
broke ground on the Shanghai construction
in January 2014.
Axalta Coating Systems in Spain is
also present in Madrid, Asturias and
Castellon with service centers, training
and warehousing facilities.
BASF Increases R&D
Spending
BASF increased spending on research
and development to 1.8billion (2012:
1.7 billion) in 2013. In absolute
terms, we lead the feld in the chemi-
cal industry with our research and de-
velopment expenditures, said Andreas
Kreimeyer, member of the board of
executive directors of BASF SE and
research executive director, at the
Research Press Conference on the topic
Nanotechnology: Small dimensions
great opportunities in Ludwigshafen.
BASF has a workforce of approxi-
mately 10,650 employees working in
international and interdisciplinary teams
on around 3,000 research projects to fnd
answers to the challenges of the future
and secure sustainable proftable growth
for the company.
The innovative strength of BASF is
demonstrated once more by sales of
new products introduced onto the mar-
ket within the past five years: Last year
these amounted to about 8 billion.
In 2013 alone, the company launched
more than 300 new products on the
market. The patent portfolio also re-
flects the success of the companys
research activities. With 1,300 pat-
ents filed last year and about 151,000
registrations and intellectual property
rights worldwide, BASF is at the top
of the Patent Asset Index for the fifth
time in succession. CW
Index to Companies
This index gives the starting page for a department or feature with a sig-
nifcant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
Ace Hardware ................................................................................................. 10
AkzoNobel ...............................................................................10, 23, 27, 30, 41
Axalta Coating Systems ............................................................................... 8, 10
BASF ......................................................................................................8, 10, 27
Benjamin Moore ............................................................................................. 10
Boyd Coatings Research Co. ........................................................................... 10
Flame Control Coatings .................................................................................. 23
Hempel ........................................................................................................... 27
Master Bonds .................................................................................................. 10
NEI Corp. ....................................................................................................... 23
PPG ..........................................................................................10, 27, 30, 46, 50
Shaw Pipeline Services ..................................................................................... 30
Sherwin Williams ...................................................................................... 10, 30
Valspar ...................................................................................................... 10, 23
8 As We Go 0614.indd 8 5/27/14 2:36 PM
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BASF has invested 2.5 million in its
Demarchi coatings site, located in the
state of So Paulo, Brazil, to expand its
capacity to service Brazils automotive
industry with waterborne automotive
coatings. The goal is to meet market de-
mands generated by new car makers set-
ting up their plants in the country and
by the trend of using waterborne tech-
nology rather than solventborne. BASF
is the pioneer in developing waterborne
basecoats for the automotive industry.
The technology is eco-effcient because
water replaces most of the organic sol-
vents. In addition to the traditional cli-
ents such as GM, Volkswagen, Fiat and
PSA, and a strong presence in the seg-
ment of coatings for trucks, BASF has in
the past years conquered new supply con-
tracts which include car makers such as
Hyundai and Chery. Another trend in the
market is the use of integrated processes
where the paintline is shortened by one
step. This means that less material, time
and energy are used. At the same time, the
same application quality can be achieved.
In South America, BASF has two plants
where automotive coatings are produced,
one in Demarchi, Brazil, and the other in
Buenos Aires, Argentina. In 2013, Brazil
was the fourth biggest car sales market
in the world and on the seventh place
worldwide as car producer, according to
the International Organization of Motor
Vehicle Manufacturers (OICA).
AkzoNobel Announces
First Carbon Credit
Methodology
AkzoNobels Marine Coatings busi-
ness, supplier of International advanced
hull coatings, and The Gold Standard
Foundation have announced a new and
unique methodology to reward the im-
proved fuel effciency of ships within
the international maritime industry.
Certifcation by The Gold Standard for
the frst of its kind, peer-reviewed meth-
odology will allow ships to generate
carbon credits, thus income, for the CO2
emission reductions they achieve.
The new methodology is based on
ship owners and operators converting ex-
isting vessels from a biocidal antifouling
system to the premium, biocide-free ad-
vanced hull coating Intersleek. A baseline
emission level is determined for the ves-
sel prior to the application of Intersleek
with the same data source then used to
determine the emission savings after the
application of Intersleek. The carbon
credits generated are directly related to
reduced emissions as a result of reduced
fuel consumption.
This landmark methodology en-
ables ship owners and operators to ben-
eft twice when they invest in Intersleek
technology. Firstly, they can increase
operational, environmental and energy
effciencies, which reduces fuel costs
and emissions and then they can reap
the additional fnancial benefts of car-
bon credits, which we will share with
them, said Trevor Solomon, Intersleek
business manager.
Added Conrad Keijzer, AkzoNobels
executive committee member responsible
for Performance Coatings: This pioneer-
ing initiative is a great example of how we
constantly innovate to bring sustainable
value and benefts to our customers. The
increased uptake of clean technologies in
the international shipping industry forms
part of our Planet Possible approach of
doing more with less.
International reported that it spent
more than two years developing the
carbon credits methodology as part of
its research into making eco-effciency
technologies more accessible for the
wider shipping industry. The company
chose to work with The Gold Standard
Foundation because it is the highest qual-
ity and most trusted carbon certifcation
standard with rigorous sustainability
benchmarks over three categories; envi-
ronmental, social and economic, as well
as technological.
Sherwin-Williams Adds
Aerospace Coatings Social
Media Platform
Sherwin-Williams has created two aero-
space coatings-dedicated social me-
dia sites through the creation of new
Facebook and LinkedIn accounts. This
new portal allows aircraft maintenance,
repair, overhaul and coatings specifers an
extensive community in which to share
market trends, application tips and view
some of the products and developments
in the industry. Sherwin-Williams new
Facebook account lets users share indus-
try news, comments and photos while al-
lowing the brand to post questions and
industry-wide content to better interact
with its audience. Its new LinkedIn ac-
count creates a forum to also share data,
but serves as a more informative portal
to place Sherwin-Williams generated
whitepapers, blog postings and forward
pertinent coatings industry news summa-
ries and articles. The company created the
new accounts after considerable research
on industry trends, customer needs, and
determining the best way social media
would complement its customer-base
in a business-to-business setting. Our
new Facebook page allows users to cre-
ate a conversation about industry trends,
issues and even specifc application
tips and recommendations, said Julie
Voisin, Sherwin-Williams global product
manager for Aerospace Coatings. Our
LinkedIn platform allows us to show-
case the expertise of Sherwin-Williams
through weekly posted articles on coat-
ings topics as well as sharing news from
industry-related groups and media. It also
provides a venue for us to introduce new
products and post information pertinent
to those in the Commercial, Military
and General Aviation OEM and MRO
aerospace coatings communities, respec-
tively. The creation of these social media
channels is an addition to the already
existing YouTube account dedicated
specifcally to Aerospace Coatings from
BASF Invests in Demarchi Site to Expand
Capacity of Waterborne Automotive Coatings
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Sherwin-Williams. It presently features
a series of how-to application technique
videos as well as a number of other sub-
jects pertinent to the aerospace coatings
industry.
Ace Hardware and Valspar
Paint Unveil New Paint
Department With Helpful
Is Beautiful Campaign
Ace Hardware and Valspar Paint unveiled
Helpful is Beautiful, a new advertising
campaign. Using familiar concepts from
the beauty industry, the integrated cam-
paign was created to introduce consum-
ers to the new Paint Studio at Ace.
Launching nationally in over 3,200
locally owned Ace Hardware stores this
month, The Paint Studio was designed
around the insight that consumers seek
a more style-inspired and personal paint
shopping experience rather than a tra-
ditional trip to the hardware store. The
Paint Studio offers consumers a bou-
tique-style experience with exclusive
paint collections from Clark+Kensington,
Valspar Optimus and Valspar Aspire dis-
played in unique drawers and on eye-
catching racks with bright lighting and
tools to make the color selection process
simple. Paired with the helpful service
and knowledgeable advice customers can
expect from Ace associates, The Paint
Studio provides a world-class paint expe-
rience right in consumers neighborhood
hardware stores.
The Helpful is Beautiful campaign,
which was jointly developed by Ace and
Valspar with FCB Chicago, is the largest
ad campaign in Aces history. It includes
television, radio, print, social, digital
and point-of-sale components reminis-
cent of beauty advertisements. The TV
spots begin like extravagant cosmetics
commercials, with close-ups of high-
fashion models and dramatic voiceovers.
Suddenly, the curtain drops to reveal
The Paint Studio at Ace -- a beautiful
boutique-style environment with helpful
service, exciting selections, and vibrant
colors. The spots, along with the
campaigns other elements, play
off of language commonly used
in cosmetics commercials and
highlight the natural connection of beau-
ty and fashion to the home dcor space.
The Paint Studio offers shoppers the
opportunity to customize their experience
by using an innovative new colorant sys-
tem that allows paint to be custom tinted
to the broadest range of colors available.
Similar to the beauty shopping experi-
ence, consumers also have the option to
sample Clark+Kensington and Valspar
colors before they commit through mix-
able color samples available for $4.99
plus tax at participating Ace stores.
To celebrate the launch of the
Helpful is Beautiful campaign and The
Paint Studio, participating Ace Hardware
stores will be offering a series of exciting
offers to invite consumers into their stores
to experience their neighborhood Paint
Studio Grand Opening throughout the
month of May. In addition, on May 1 Ace
U.S. Green Building Council Releases Ranking of Top 10 Countries for LEED Outside the U.S.
The U.S. Green Building Council (US-
GBC) released its ranking of the top 10
countries for LEED outside of the U.S.,
demonstrating the global reach of the
movement that is transforming the built
environment into healthy, high-perform-
ing structures that beneft the planet and
all of its people.
The global community is increasingly
recognizing the imperative for action as
we combat the extraordinary challenge of
worldwide climate change, said Rick Fe-
drizzi, president, CEO and founding chair,
USGBC. LEEDs success across a wide
variety of cultures, climates and com-
munities represents not only a growing
recognition of its demonstrated benefts
for human health and operational cost
savings, but also its unparalleled poten-
tial to be part of the solution to a warming
planet and rising sea levels.
The list of the top 10 countries for
LEED refects the global adaptability of
the worlds most widely used and recog-
nized system guiding the design, con-
struction, operations and maintenance of
green buildings. To date, projects teams
in more than 140 countries and territories
have implemented LEED in their building
projects, taking advantage of its global,
regional and local applicability to create
structures that mitigate greenhouse gas
emissions; create healthier indoor envi-
ronments for workers, students and com-
munity members; and lower utility bills for
building owners through reduced energy
and water use.
The ranking of the top 10 countries
for LEED outside of the U.S. is based on
cumulative gross square meters (GSM) of
space certifed to LEED in each nation as
of April 2014.
Canada tops the list, with 17.74 mil-
lion GSM of LEED space. Collectively,
Canada boasts 4,068 total LEED-reg-
istered and -certifed projects, rep-
resenting 58.66 million total GSM of
LEED space.
China and India, two of the worlds fast-
est growing economies and rapid adopt-
ers of sustainable building practices, took
second and third place on the list, respec-
tively boasting 14.30 million and 11.64 mil-
lion GSM of LEED-certifed space.
Other Asian nations in the top 10
include South Korea, at No. 4 with 3.84
million GSM of LEED-certifed space;
Taiwan, at No. 5 with 2.98 million GSM;
and Singapore, at No. 8 with 2.16 mil-
lion GSM.
In Europe, Germany and Finland se-
cured spots 6 and 10, respectively Ger-
many with 2.90 million GSM of LEED-cer-
tifed space and Finland with 1.45 million.
In South America, Brazil stood at No.
7 on the list, with 2.85 million GSM, while
the United Arab Emirates represented
green building success in the Middle
East, at No. 9 with 1.82 million GSM of
LEED-certifed space.
Notable certifed projects in these na-
tions include:
Canada: 100 Wellington Street West
Tower at the Dominion Centre in To-
ronto, LEED Platinum, the frst proj-
ect in the city to achieve Platinum
certifcation under LEED for Existing
Buildings: Operations & Mainte-
nance
China: Haworth Showroom in the
Parkview Green in Beijing, LEED
Gold, the frst project to certify un-
der LEED v4, the latest version of
LEED
India: ITC Maurya Hotel in New
Delhi, built in 1977, Platinum under
LEED for Existing Buildings: Opera-
tions & Maintenance
South Korea: Samsung GREEN TO-
MORROW, the frst LEED Platinum
project in East Asia
Taiwan: Taipei 101, one of the tallest
buildings in the world, LEED Plati-
num under LEED for Existing Build-
ings: Operations & Maintenance
Germany: MesseTurm in Frankfurt, an
iconic 63-story skyscraper and one of
the tallest in Europe, LEED Silver
Brazil: Castelao Arena in Fortaleza,
the frst 2014 World Cup stadium to
earn LEED certifcation
Singapore: Asia Square Tower 1,
a 43-story offce building, LEED
Platinum
United Arab Emirates: Dubai Elec-
tricity and Water Authority Head-
quarters, LEED Platinum
Finland: Sello shopping center, the
frst European shopping mall to re-
ceive LEED Gold
Collectively, more than 59,000 commer-
cial and institutional projects are participat-
ing in LEED, representing 967 million GSM
of construction space worldwide.
In June 2013, USGBC launched the
LEED Earth campaign, offering free certi-
fcation to the frst projects to certify in the
more than 100 countries where LEED has
yet to take root. Since then, 15 projects in
various nations have earned free certifca-
tion, including Venezuela and Kuwait. To
learn more, visit USGBC.org/LEEDEarth.
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is launching a brand new paint-focused
website, thepaintstudio.com. Created by
GSD&M, the site is designed to provide
consumers with an online hub to fnd in-
spiration, explore color and obtain help-
ful painting tips and how-to advice.
BASF Receives Award as
2013 Supplier of the Year
from Hyundai Motor Brazil
BASF was elected one of the best suppliers
of the year by Hyundai Motor Brazil. The
company received the award Supplier
of the Year 2013 Excellence in General
Purchasing as recognition for supply-
ing waterborne automotive coatings for
Hyundais HB20 model manufactured
in Piracicaba, Brazil. The award includes
the assessment of requirements such as
cost management, quality and delivery.
Hyundai is one of BASFs global automo-
tive customers. BASF has been working in
close partnership with Hyundai since the
beginning of paint process installation at
the Piracicaba plant. Here, a shortened in-
tegrated process was implemented for the
frst time in South America. In addition to
using waterborne materials, the paintline
is shortened by one step. This means that
less material, time and energy are used
for the application of the coating. The
award is a recognition of our successful
partnership. It demonstrates the great
commitment of our international team to
deliver sustainable solutions, anticipating
the needs of our customer, said BASF
key account manager for Automotive
OEM Coatings in Brazil, Fabian Garcia.
PPG Completes Sale of
Ownership Interest in
Transitions Optical
PPG Industries, Inc. announced the suc-
cessful completion of the previously an-
nounced sale to Essilor International of
its 51 percent ownership interest in its
Transitions Optical joint venture and
PPGs wholly-owned sunlens business.
Essilor International had held a 49 per-
cent interest in the Transitions Optical
joint venture. The transaction refects an
enterprise value of approximately $3.4
billion, with PPG receiving cash at closing
of $1.73 billion pre-tax or approximately
$1.5 billion after-tax, subject to certain
post-closing adjustments and transaction
costs. In 2013, the Transitions Optical
joint venture and sunlens business had
combined net sales of $874 million.
Zero PFOA PTFE Coatings
Available in Six Colors
Boyd Coatings Research Co., Inc. has
announced the availability of six PTFE
colors all of which are created with
the companys new, fully-validated and
FDA-compliant, Zero PFOA PTFE for-
mula. Colors include blue, black, green,
white, yellow and clear. This color palette
represents a wider range of choices than
offered by most other medical
coaters. And, in addition to the
standard six colors mentioned,
Boyd Coatings has the ability
to custom formulate additional colors to
meet any customers particular needs.
The purposeful use of color on com-
ponents within the medical device market
is signifcant as colors serve to increase
product functionality and precision,
promote cleanliness, and perpetuate
corporate brand. When color is applied
simultaneously with the PTFE coat-
ing, medical device OEMs can increase
manufacturing effciency, thus making the
component more cost effective. Prime ex-
amples of medical devices currently uti-
lizing colored PTFE include guidewires,
mandrels and hypotubes.
Boyd Coatings Zero PFOA PTFE
coatings have been successful in the feld
now for nearly a year. Recently, when the
medical community expressed concern
about adhesion issues of Zero PFOA
PTFE, the company, again pro-actively,
conducted additional, more rigorous
tests of its materials which passed eas-
ily, as expected. These more severe tests
confrmed proper adhesion with Boyds
Zero PFOA PTFE formulation even
though adhesion was no problem with
Boyd Coatings products.
Boyd Coatings Research Co., Inc.
manufactures and applies custom-de-
veloped, high performance coatings,
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specializing in the medical, in-
dustrial and aerospace markets.
The company is ISO 9001 regis-
tered and a licensed applicator
of DuPont Tefon, Whitford fuoropoly-
mers, 3M and other popular coatings
providing non-stick, heat resistant, con-
ductive, insulative, hydrophobic and
other desirable properties.
BASF Corporation Named
One of DiversityInc Top 50
Companies for Diversity
DiversityInc announced that BASF
Corporation took the 26th spot on the
14th annual Top 50 Companies for
Diversity rankings before a gathering
of more than 750 attendees last eve-
ning at Cipriani Wall Street. More than
a thousand public and privately held
companies competed for spots on the
coveted list.
Earning a spot on the Diversity Top
50 proves that management is paying
close attention to the needs of their pri-
mary constituentsemployees, custom-
ers and other key stakeholders, said
DiversityInc founder and CEO, Luke
PPG Aerospace Coatings Help Color LOT Polish Airlines 85th Anniversary Livery
Coatings by PPG Industries aerospace business colorize the
85th anniversary livery of LOT Polish Airlines (Polskie Linie Lot-
nicze LOT) on this Embraer E175 aircraft painted by LOT Aircraft
Maintenance Services (LOTAMS). DESOTHANE HS/CA 8800
buffable topcoat in six colors and a DESOTHANE high-solids
topcoat in semi-matte silver were applied over P99 wash primer
and chromate-free PAC33CF primer. A clear DESOTHANE top-
coat on top of the silver provides maximum gloss. PPG coatings
will be used on four other LOT Polish Airlines Embraer aircraft
to be repainted in the airlines standard livery. (Photo by Pawel
Mikolajczyk - Courtesy of LOTAMS)
Six colors of DESOTHANE HS/CA 8800 buffable topcoat and
a DESOTHANE high-solids topcoat in semi-matte silver were
applied over P99 wash primer and chromate-free PAC33CF
primer.
The LOT anniversary livery uses elements from the airlines
livery of 1945 to 1973. The top of the fuselage is white with POL-
SKIE LINIE LOTNICZE >LOT< in black, and the lower fuselage,
wings and horizontal stabilizers are semi-matte silver with a clear
topcoat for added gloss. A sky-blue horizontal band across the
fuselage frames the windows, with cobalt blue lines above and
below. The current LOT logo in purple appears on each side of
the fuselage, and Flying since 1929 is painted in black in Eng-
lish on one side and Polish on the other. The white tail has a red
accent and the original logo in black, and a black stylized crane
is painted on the forward fuselage. Sky-blue winglets have 85
ANNIVERSARY and SINCE 1929 in white.
According to Ralf Maubach, PPG Aerospace sales manager
for Central and Eastern Europe, LOT chose the PPG coatings
after seeing another aircraft painted with DESOTHANE HS/CA
8800 topcoat by LOT Aircraft Maintenance Services (LOTAMS)
in Warsaw. Maubach said LOTAMS has much experience apply-
ing PPG coatings, and LOT Polish Airlines made the fnal selec-
tion for the paint scheme.
LOT Polish Airlines was impressed by the high gloss of our
DESOTHANE HS/CA 8800 topcoat, Maubach said. The an-
niversary special livery is really an eye-catcher painted with PPG
coatings. They have to repaint some of their aircraft and want to
present LOT Polish Airlines with aircraft that have high gloss and
shine, so PPG will supply coatings for four more Embraer aircraft
to be repainted.
Maubach said it was diffcult for LOT to select colors for the
anniversary livery because only black-and-white historical photo-
graphs were available as resource. We discussed with them the
possible colors we could produce to meet their expectations,
he said. PPG Aerospaces Central Europe application support
center in Hamburg, Germany, mixed six colors while PPGs Gon-
freville, France, coatings facility supplied the semi-matte silver
color and clear topcoat.
DESOTHANE HS/CA 8800 topcoat provides outstanding
color and gloss retention, so the anniversary and repainted air-
craft should maintain their appearance for years. It has a high-
solids formulation that results in a lower percentage of volatile
organic compounds (VOCs) and reduced weight because cov-
erage is achieved with less material than traditional coatings.
P99 wash primer promotes excellent adhesion for chromate-
free PAC33CF primer, which affords corrosion resistance. A clear
DESOTHANE high-solids topcoat applied over the semi-matte
silver provides maximum gloss.
Maubach praised the painting skill of LOTAMS. This was an
intricate design, and LOTAMS did an excellent job.
Coatings by PPG Industries aerospace business helped LOT Polish Airlines
(Polskie Linie Lotnicze LOT) colorize the livery of an Embraer E175 jet
painted to celebrate the airlines 85th anniversary. Working from black-and-
white photographs, LOT and PPG offcials created the colors for a retro
design honoring a historic livery and the airlines original logo that featured
a representation of a crane in fight.
Visconti. Companies with great reputations attract the best
and most skilled employees who then create and deliver the best
products and services. Its a virtuous cycle that enables public
companies on the DiversityInc Top 50 list to consistently out-
perform the major domestic stock market indices and privately
held companies to surpass their peers.
At BASF, we create chemistry for a sustainable future, said
Hans Engel, Chairman and CEO, BASF Corporation. One key
part of doing this is using the power of diversity to drive in-
novation and growth. Through efforts to attract, develop and
retain the best and most diverse team, we gain access to a broad
range of new ideas and different perspectives which drives our
proftable growth.
In its second year on the list, BASF moves up fve spots to #26.
In recognizing BASF, DiversityInc. cited the companys diversi-
ty-management initiatives led by a strong executive Diversity +
Inclusion Council, rigorous metrics to assess success, and con-
tinuing work to deepen accountability measures. In addition,
DiversityInc. also recognized BASF as a Top 10 Company for
Diversity Councils at #10 and a Top Company for people with
disabilities at #9.
We will only meet our ambitious business goals by becom-
ing more diverse and inclusive, said Patricia Rossman, Chief
Diversity Offcer, BASF Corporation. Our efforts supporting
inclusive leadership, expanded talent sources, employee re-
source groups, and metrics deliver competitive advantages for
our customers and personal advantages for our people.
The Top 50 rankings are determined by an objective method-
ology that calculates factors such as Talent Pipeline, Equitable
Talent Development (including commitments to mentorship
and philanthropy), CEO/Leadership Commitment, and Supplier
Diversity. The empirical data for the rankings is provided by
a 300-question survey, with survey participation open to any
company with at least 1,000 U.S. workers.
PPG Building Products Team Receives
Strategic Supplier Award from Andersen
The building products team for PPG Industries industrial
coatings business received a Strategic Supplier Award for
the second consecutive year during the recent Andersen
Corporation Dealer Rally. PPG was among an exclusive group
of six Strategic Suppliers invited by Andersen to participate in
the annual Dealer Rally. Brian Knapp, PPG segment manager,
industrial coil and building products, said PPG was proud to
receive the award. For more than 50 years, PPG has supplied
coatings to Andersen and its supply-chain partners. Our rela-
tionship has never been stronger, and we look forward to help-
ing Andersen deliver on the high standards associated with its
brand promise for the next 50 years. Holly Boehne, chief tech-
nology offcer, Andersen Corporation, said, Were excited to
have PPG as one of our Strategic Suppliers. They are a true part-
ner in every sense of the word. PPG supplies FLEXACRON
high-performance, solvent-based wood coating systems for use
on Andersens high-end A-Series and best-selling 400 Series
window and doors. The Andersen Dealer Rally included 150
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national dealers, 200-plus mem-
bers of the Andersen sales force,
the Andersen executive team
and business managers. As a
Strategic Supplier, PPG was given the
opportunity to educate attendees direct-
ly about the value of PPG coatings and
how they help Andersen expand its mar-
keting presence and product offerings.
Master Bonds EP30-3LO
Two Component Epoxy
System Gets NASAs Low
Outgassing Approval
Master Bond EP30-3LO is a two compo-
nent epoxy system offering optical clarity,
high temperature resistance, and NASA
low outgassing approval. This combina-
tion of properties enables it to be suitable
for bonding, sealing, coating and encap-
sulation applications in the aerospace,
electronics, optical and optoelectronic
industries. This epoxy has a glass transi-
tion temperature exceeding 175C. It also
withstands many chemicals, particularly
water, oils, acids, bases and solvents over
the wide service temperature range of
80F to +450F. Often selected for pot-
ting applications, EP30-3LO features a
low viscosity and reliable electrical insu-
lation values. With a non-critical 100 to
30 mix ratio by weight, this compound
cures with the addition of heat ranging
from 250-350F. As it requires oven cur-
ing, EP30-3LO has a long pot life of 6-10
hours at room temperature. It bonds well
to a wide variety of substrates includ-
ing metals, glass, composites and many
plastics and rubbers. EP30-3LO delivers
a one year shelf life in its original, un-
opened containers. It is available in stan-
dard packaging ranging from pint to 5
gallon kits.
Saudi Green Building Forum
Provides Green Technology
Resources for Saudi Arabia
and the Middle East
The Saudi Green Building Forum (SGBF),
a trust foundation initiated by King
Abdullah of Saudi Arabia, is continuing
its effort to promote the Kings vision
of leading the construction industry as
a champion of the green building move-
ment in the Middle East by providing
green resources to professionals active in
green construction and procurement.
We are discussing these issues at the
annual conference and the challenges
facing the building materials of the con-
struction industry, an area unsupported
for eco-friendly product procurement
in Saudi Arabia, said Faisal Alfadl,
secretary general of SGBF. We are de-
lighted about the opportunity to leverage
GreenStar Hubs technology in SGBFs
mission to provide point-of-access to
products, service providers, vendors, and
policies by the Saudi Arabian Standards
Organization (SASO) to local communi-
ties that are affected by the green built
environment.
GreenStar Hubs (GSH) CEO, Tam
Phung, met with stakeholders in Riyadh.
The panel discussion revealed a strong
interest for green resources, technol-
ogy, training, and building materials
database. GSH intends to use local part-
ners for third party certifcations, logis-
tics, and tenders fulfllment. The GSH
portal for GreenStar Rated products,
Benjamin Moore Inks Deal with the Chicago Cubs to Become
Offcial Paint of Wrigley Field
Benjamin Moore & Co. has entered
into a new partnership with the Chi-
cago Cubs to become the Offcial
Paint of Wrigley Field and the Chicago
Cubs. This fve-year partnership will
kick off by restoring the Marquee to its
green origins with gold trim to honor
Wrigley Fields 100th birthday season.
Benjamin Moore will showcase
its products by temporarily painting
the iconic Wrigley Field Marquee to the colors featured from the 1930s era to com-
memorate the teams 1930s-themed homestand this week. This project is a part of
the decade-focused celebrations happening to celebrate 100 years of Wrigley Field
throughout the season.
We are excited to work with the Chicago Cubs during their incredible transfor-
mation of Wrigley Field, said Dan Calkins, SVP of sales at Benjamin Moore & Co.
This work will showcase a variety of Benjamin Moore premium products that will
perfectly restore and elevate the beauty of the Friendly Confnes, whose heritage
and fan base are one of the most storied in baseball.
The famous Wrigley Field Marquee was installed in 1934 and maintained a green
color for a couple years, until it was painted blue in the late 1930s, and then eventu-
ally updated in 1965 with the iconic red color it is today. Benjamin Moore will paint
the Marquee to match its original glory with Benjamin Moore Aura Exterior in Mal-
lard Green 2053-10 (for the green background) and French Quarter Gold 287 (for
the swirls on the Marquee). On May 22nd, Benjamin Moore will paint the Marquee
back to its modern red color with Benjamin Moore Aura Exterior in Million Dollar Red
2003-10.
It takes high-quality products and expertise to maintain a 100-year-old ballpark,
which is why were excited to partner with Benjamin Moore as the offcial paint of the
Chicago Cubs and Wrigley Field, said Cubs vice president of Ballpark Operations
Carl Rice. Well rely on Benjamin Moores paints to keep Wrigley Field looking its
best during our centennial season and know theyll be a tremendous asset for our
future projects as well.
A ceremonial frst brushstroke kicked off the Marquee painting Wednesday, May
14, at 9:30 a.m. CT. The frst 1,000 fans received a limited-edition Chicago Cubs/Ben-
jamin Moore T-shirt. Consumers were also invited to contribute to painting a large-
scale baseball bat-themed mural on-site.
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in collaboration with Saudi Arabia
Accredited Fronds (Saaf), a green labeled
system by SGBF, and SASO will include
products available locally to the 700 plus
registered green-building specialists, con-
tractors, and other stakeholders.
In March 2014, the Presidency of
Meteorology and Environment (PME)
announced that all companies must meet
new air, water, and noise pollution stan-
dards in fve years. All projects must ft
into Saudis plan for international devel-
opment, and meet international standards
as part of the environmental plan to pro-
tect Saudis health and natural resources.
GSH is an aggregator of such green poli-
cies and international standards.
SGBF Resources powered by GSH
will provide members access to its mar-
ketplace and catalog of green products
and vendors. Developers can showcase
their projects and best-practices on GSHs
GreenWall microblog platform and mo-
bile app. Local vendors and international
greentech manufacturers will be able to
list products in the portal, and consul-
tants will have access to the resource,
many with SASO and Saaf certifcations.
Fred Haas Toyota World
Named 2013 Toyota
Certied Collision Center
Triple Crown Winner
For the third year in a row, Fred Haas
Toyota World in Spring, Texas has
been named the 2013 Toyota Certifed
Collision Center Triple Crown winner
in the large shop category during the
spring ceremony.
The awards are presented to the top
Toyota Certifed Collision Centers in the
U.S. to recognize a shops commitment to
excellence, repair quality and customer
satisfaction. Nationwide, there are more
than 1,200 Toyota Dealers and nearly 200
of them competed in the Toyota Certifed
Collision Center award program.
The criteria used to judge the wor-
thiness of a Collision Center include
excellence in standards ranging from
customer satisfaction, business
ethics, employee training, shop
profciency, facility, tools and
equipment to safety and envi-
ronmental considerations.
Winning again for the seventh time
reinforces our commitment to continue
to repair a customers car right the frst
time, said Jeff Debner, Fred Haas Toyota
World Collision Center manager.
Fred Haas Toyota uses Axalta Coating
Systems Standoblue waterborne basecoat
system, which is part of the Standox fam-
ily of products.
Year after year, Fred Haas Toyota
World Collision Center continues to
shine. By combining the Toyota Certifed
program with innovative equipment and
highly trained personnel, Fred Haas con-
tinues to be a leader in our industry. We
are extremely proud of the entire colli-
sion team there, and we are pleased they
use Standox paint, said Matt Robertson,
Axalta Coating Systems Refnish sales di-
rector, North America.
10-20 Fresh Paint 0614.indd 17 5/28/14 10:24 AM
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Benjamin Moore
Awarded 2014
Highest Ranked
Interior Paint Fourth
Year in a Row By J.D.
Power
Benjamin Moore has been ranked highest
in interior paint customer satisfaction by
J.D. Power in 2014 for the ffth time and
the fourth year in a row. According to the
2014 Paint Satisfaction Study, Benjamin
Moore maintained its highest ranked po-
sition over all other interior paint brands
with a score of 815 on a 1,000 point
scale, which is a 15-point increase from
2013, and performing particularly well
in the key areas: application, durability,
product offerings and design guides.
Benjamin Moore is thrilled to once
again receive this prestigious award of
Highest Ranked Interior Paint by J.D.
Power, said Mike Searles, president
and CEO of Benjamin Moore & Co.
Customer satisfaction, brand loyalty
and delivering best in class products
are the hallmark of Benjamin Moore.
Were constantly focused on meeting
the needs of the most discerning cus-
tomers and contractors with a suite of
interior products and colors that can
only be delivered through our network
of independent dealers.
J.D. Power bases satisfaction with
paint brands by evaluations from cus-
tomers who purchased and applied interi-
or paint during the past year. It measures
six key factors: application, product of-
ferings, durability, price, design guides,
and warranty/guarantee. In addition to
paint brands, J.D. Power also ranks paint
retailers across fve key factors: facility,
merchandise, staff, services provided, and
sales/promotions.
The 2014 Paint Satisfaction Study
is based on responses from more than
8,690 customers who purchased and ap-
plied interior and/or exterior paint within
the previous 12 months. The study was
felded in January through March 2014.
New Technique Safely
Penetrates Top Coat
Researchers have developed a new way
to measure the thickness of paint layers
and the size of particles embedded inside.
Unlike conventional methods, the paint
remains undamaged, making the tech-
nique useful for a variety of applications
from cars to artifacts, cancer detection
and more. The researchers will describe
their work at CLEO: 2014 being held
June 8-13 in San Jose, California.
Its a problem thats quite chal-
lenging, said Anis Rahman, founder of
Applied Research and Photonics, Inc.,
in Harrisburg, Pennsylvania. None of
the current methods are very successful
in determining the thickness of individ-
ual layers and coatings in a nondestruc-
tive fashion.
The new technique, which was de-
veloped by Rahman and his son, Aunik,
uses terahertz refectometry, in which a
beam of terahertz-frequency radiation is
fred onto the paint. Terahertz radiation,
which has frequencies between infrared
and microwave radiation, is nonionizing
and therefore harmless, Rahman said.
The terahertz beam penetrates the
paint layers, which are each tens of
microns (millionths of a meter) thick and
bounces back at different intensities of
light depending on the thickness of each
layer of material the beam encounters.
Measuring the intensities of the refected
beams reveals the thickness of each coat
of paint down to a precision of tens of
nanometers, almost a million times nar-
rower than the head of a pin. This meth-
od can also be used to estimate the size of
any particles added to the paint as small
as 25 nanometers.
In addition to quality control, the
method would be useful for testing paints
as well, Rahman said. For example, in or-
der for an overcoat on a car to protect the
paint underneath, the two layers have to
remain separate. Terahertz refectometry
can be used to make sure that the over-
coat does not penetrate the layers below.
The method can also help companies an-
alyze how their paints react with different
surfaces, such as plastic, wood or metal.
Environmental health applications
are also possible, Rahman said, since the
method can help detect whether old paint
contains lead. Archaeologists and art his-
torians can even employ it to analyze the
paint on artifacts.
But terahertz refectometry is useful
for more than analyzing paint, Rahman
added. The researchers are now confgur-
ing their techniques to analyze the struc-
ture of skin as a way to help diagnose
early stages of skin cancer such as mela-
noma and basal cell carcinoma. With the
addition of spectroscopy to measure the
different wavelengths of refected beams,
this technique can be used to analyze the
structure of skin layers and determine if
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they are healthy or diseased.
The instrument is ready for commer-
cialization and Rahman says they are cur-
rently looking for partners to help bring
it to market.
BASF Named Supplier of
the Year 2013 Award for
Hyundais HB20 Model in
Piracicaba, Brazi
BASF was elected one of the best sup-
pliers of the year by Hyundai Motor
Brazil. The company received the award
Supplier of the Year 2013 Excellence
in General Purchasing as recognition
for supplying waterborne automotive
coatings for Hyundais HB20 model
manufactured in Piracicaba, Brazil. The
award includes the assessment of require-
ments such as cost management, quality
and delivery. Hyundai is one of BASFs
global automotive customers. BASF has
been working in close partnership with
Hyundai since the beginning of paint pro-
cess installation at the Piracicaba plant.
Here, a shortened integrated process was
implemented for the frst time in South
America. In addition to using waterborne
materials, the paintline is shortened by
one step. This means that less material,
time and energy are used for the appli-
cation of the coating. The award is a
recognition of our successful partnership.
It demonstrates the great commitment of
our international team to deliver sustain-
able solutions, anticipating the needs of
our customer, said BASF key account
manager for Automotive OEM Coatings
in Brazil, Fabian Garcia.
ISO Certifes Axaltas
Abcite 1060 for Offshore
Corrosion Protection
Applications
The Abcite 1060 powder coating system
from Axalta Coating Systems has passed
the requirements of ISO 20340 for single
layer protective paints for applications
offshore and related structures. In addi-
tion, the coating system offers fexible
and primer-free application, re-
quires virtually no maintenance
and is durable.
Coatings for parts and com-
ponents used in offshore environments
have to fulfll stringent requirements.
High humidity and saline air in combi-
nation with intense UV radiation cre-
ate a highly corrosive environment. At
the same time, the coating is exposed to
extreme mechanical stress in the splash
zone. Abcite, which already meets the
requirements of ISO 12944-6 for cor-
rosion protection class C5-M High and
Im3 High, has proved its worth for many
years under these conditions, the compa-
ny stated.
ISO 20340 is regarded as the most
important corrosion test for the perfor-
mance of protective paint systems for off-
shore and related structures. In this test
coated and scribed steel substrates are
exposed to typical damage mechanisms
including salt spray, UV radiation, and
temperature shocks for 25 weeks. Abcite
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met the demanding require-
ments of ISO 20340. After 25
test cycles no external damage
of the coated layer was observed
and the scribed areas did not show any
delamination or corrosion infltration.
Abcite was applied to the steel substrate
without a primer or any other adhesion
promoters and as a mono-layer, illustrat-
ing that it offers a degree of corrosion
protection usually achieved by a three- to
fve-layer liquid paint system. There are
both economic and ecological advantages
to using Abcite. Compared to three-layer,
solvent-based liquid paint systems, ma-
terial savings estimated at more than 40
percent are possible, and the coating pro-
cess consumes less energy. Furthermore,
Abcite does not contain solvents, bisphe-
nol or any hazardous substance subject to
selected national regulations.
Abcite is also an ideal coating solution
for corrosion protection in other applica-
tions. It has been successfully used to coat
piping and fttings for potable water and
sewage transportation, traffc and road
facilities (traffc lights and traffc signs),
vessels, buildings, industrial plants as well
as fences and outdoor furniture.
MNYCA Held Symposium
on Trends in Color Theory
and Technology
Pantone and the Metro New York
Coatings Association (NYCA) presented
a Symposium on Advances in Color
Technologies. Presenters analyzed the
various aspects of color and the changes
in the feld. Jeff Dodge of X-Rite, Inc.be-
gan with his talk on the measuring and
controlling effect of paints and coatings
used in automotive, industrial and archi-
tectural applications and the non-contact
measurements of liquid paints in quality
control and formulation. Dan Goldberg
of Chromafo Technologies Corporation
discussed the concerns over the heat is-
land effect in large cities and the need
to reduce energy consumption. Aram
Terzian of EMD Chemicals, Inc. gave a
talk on a novel platform that is answer-
ing the markets requirements for inter-
ference effect pigments. Romesh Kumar
of Clariant Corp. talked about ways to
improve performance for bright colors
without heavy metal pigments or sig-
nifcant increase in costs. Dave White of
Heucotech, Ltd. spoke about the urgency
to cut down on energy usage and to ex-
tend the life of coatings, the IR refective
pigments and the Complex In organic
Colored Pigments, although not new, are
becoming more popular accompanied by
other advances such as smart coatings
and new applications. Laurie Pressman
of the Pantone Color Institute analyzed
the key drivers infuencing color trends in
todays world and an inside glimpse into
the thinking and decision making process
that goes into selecting the Pantone Color
of the Year.
The event ended with a tour of the
Pantone plant. For more information on
membership and upcoming events go the
MNYCAs website: www.mnyca.org. CW
Protection of Trade Secrets-
It's Elemental
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*INNOVATIONPROTECTION *TRADESECRETLITIGATION
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secret formula? Your client lists? Your confidential
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are scientists who have long been involved in the specialty
chemicals industry. We understand the challenges specific to
our industry and can assist you in safeguarding and
defending the security of your most valuable assets.
Tech Lit:Layout 1 4/1/13 9:38 AM Page 1
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U.S. 8,580,901 B2
Valspar Sourcing Inc. has been granted a
patent for an aqueous crosslinkable coat-
ing composition comprised of water; a
water-dispersible polyurethane polymer
comprised of a plurality of urethane link-
ages; a plurality of cycloaliphatic groups
incorporated into the polyurethane poly-
mer through cyclohexane diacid, non-iso-
cyanate compounds, wherein at least one
of the plurality of cycloaliphatic groups
is comprised of a structure X-Z-X, and
wherein: Z is the cyclohexane ring struc-
ture; and each X is an ester group, where-
in at least one of the X groups is a divalent
linkage group attaches the cyclohexane
ring structure to another portion of the
polyurethane polymer; a plurality of salt
or salt-forming groups; and a plurality
of air-curable ethylenically unsaturated
groups; and a carbonyl-functional vinyl
polymer, wherein the amount of carbonyl
functional groups in the vinyl polymer
is 3-500 milliequivalents per 100 grams
polymer; and carbonyl-reactive amine
and/or hydrazine functional groups.
BASF Patents Self-Healing
Coating
U.S. 8,586,697 B2
BASF has obtained a patent for a method
of self-healing cured coatings, which is
comprised of heating a coating of a cured
coating composition for a period of at
least 10 minutes to a temperature which
lies at least 25 C above the glass transi-
tion temperature of the coating wherein
the coating composition is comprised of
as constituent components (A) at least
one ester which has at least two hydroxyl
groups, formally constructed of (A1) at
least one alkanecarboxylic acid which
contains at least 12 carbon atoms and
(A2) at least one polyol having at least
three hydroxyl groups; (B)at least one
nonblocked or blocked di- or polyisocy-
anate and (C) at least one polyhydroxy
compound selected from the group con-
sisting of polyacrylate polyols, polyester
polyols, polyurethane polyols; polyurea
polyols; polyester polyacrylate polyols;
polyester polyurethane polyols; polyure-
thane polyacrylate polyols, polyurethane-
modifed alkyd resins; fatty acid-modifed
polyester polyurethane polyols, copoly-
mers with allyl ethers, graft copolymers
from the stated groups of compounds
and mixtures of the stated binders.
Self-Stick Paint Swatch For
Testing Samples on a Wall
U.S. 8,597,752 B1
Myra Hersh has been granted a patent
for a removable swatch sheet for tempo-
rary attachment to a surface for viewing
a paint color painted on the swatch sheet,
the swatch sheet is comprised of a multi-
layer construction comprised of a paint-
able paper layer having a top and bottom,
the paper preventing paint absorption
therethrough and comprised of latex im-
pregnated saturated paper, the paint color
being painted on the top covering at least
a portion of the swatch sheet, an adhe-
sive surface comprised of a layer of ad-
hesive applied to the bottom of the paper
layer, wherein the adhesive is comprised
of microsphere adhesive, a release layer
attached to the bottom of the paper layer
through the adhesive surface, wherein the
release layer is comprised of a stay fat
liner, the swatch sheet being thin and pli-
able to be attachable to non-fat and fat
surfaces, the swatch sheet attaching fush
to a fat surface, the painted swatch sheet
being removable and repositionable on
the surface.
Merck Patents Pigment
Preparations
U.S. 8,613,800 B2
Merck has been awarded a patent for a
pigment preparation, consisting of one
or more effect pigments in platelet form
that is a pearlescent pigment, an inter-
ference pigment, a metal effect pigment,
a multilayer pigment with transparent,
semitransparent and/or opaque layers, a
holographic pigment, a BiOCl pigment
and/or a LCP pigment; a wax having a
molecular weight of 500-20,000 or wax
mixture thereof, at least one antioxidant
that is a lactone/phosphite mixture,
a lactone/phosphite/phenol mixture, a
phenol/phosphite mixture, a phosphite
or a phenol, and optionally one or more
additives that are lubricants, release
agents, stabilizers, antistats, fame retar-
dants, fexibilizers, plasticizers, adhesion
promoters, blowing agents, antioxi-
dants, UV adsorbers, organic polymer-
compatible solvents and/or surfactants,
phenol derivatives, mineral oils, inor-
ganic fllers, dyes and/or color pigments,
wherein the effect pigment is present in
an amount of 55-80 percent by weight,
based on the pigment preparation.
Moisute-Resistant Coating
from Biosphere Industries
U.S. 8,563,140 B2
Biosphere Industries has been granted a
patent for a coating comprised of a cel-
lulose ester; a wax comprised of oleamide
or N,N-ethylene-bis-oleamide; a plasti-
cizer; and a solvent.
Bio-Based Coating
U.S. 8,617,304 B2
Ben Wen has been granted a patent for
a a bio-based coating comprised of po-
lymerized oil made from oil comprised of
triglycerides with unsaturated fatty acid
chains, wherein the oil is free of petro-
leum; and, a catalyst mixed with the oil
before it is polymerized, the catalyst is
comprised of a thermochromic material
comprised of one or more properties that:
reduces the temperature for polymeriza-
tion of the oil to create a suspension that
forms a hardened mixture when cooled
below approximately 100 C and switch-
es the hardened mixture from transpar-
ent to refective of infrared light when
the temperature rises above a switching
temperature in an approximate range of
18 -35 C. CW
Valspar Patents Crosslinkable
Coating with Polyurethane
21 Patents 0614.indd 21 5/27/14 3:10 PM
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According to a recent report from
Marketsandmarkets, Acrylic Resins
Market by Raw Material (Acrylates,
Methacrylates, Hybrids and Others), by
Solvency, by Property (Thermoplastics
and Thermosetting) & by Application
(Paints & Coatings, Construction,
Industrial & Commercial, Paper &
Paperboard, Textiles & Fibers &
Adhesives) - Global Trends & Forecast
to 2019 defnes and segments the global
Acrylic resins market with an analysis
and forecast for raw material, and ap-
plications by volume, as well as value.
The Asia-Pacifc, Europe and North
America dominated the acrylic resin
market in 2013 and accounted for
more than 85 percent and 75 percent
of the market, by volume and by value
respectively. The developing regions
dominate the Acrylic resin market due
to growth in related segments.Country
wise, China is the top most consumer
of acrylic resins,and is also the largest
market for acrylic resins,expected to
grow at a CAGR double than the global
average for the period 2014-2019. The
U.S. is the second largest consumer of
acrylic resins.. On the other hand, the
Middle East and Africa is expected
to witness a growth rate, higher than
global average, from 2014 to 2019. The
market in this region is experiencing in-
creased demand in several applications
of acrylic resins.
Paints and coatings take topmost
positions in the acrylic resin mar-
ket with more than 35 percent share,
by volume and by value. The fastest
growth rate till 2019 in the acrylic res-
ins market is expected to come from
paints and coatings used in residential
and commercial constructions, decora-
tive coatings and DIY (Do-It-Yourself)
coatings.Acrylic Acid is the main raw
material for the acrylic resins. MMA
(Methyl methacrylate) dominates the
acrylic resins market in terms of vol-
ume and value.
Global Market for
Defoamers Forecast to
Reach $3.9 Billion by 2020
Global Industry Analysts Inc. has re-
leased a comprehensive global report
on Defoamers markets. Global market
for Defoamers is forecast to reach $3.9
billion by 2020, driven by resurgence in
demand from end-use markets, and strin-
gent environmental regulations.
Defoamers, also known as anti-foam-
ing agents, are chemical agents that inhibit
foam build. End-use sectors which utilize
defoamers include oil and gas, paints and
coatings, automotive, mining, paper and
pulp, printing inks, and laundry deter-
gents industries. Besides, defoamers are
also used in dishwashing detergents, pe-
troleum/petrochemical processing, paper
recycling, waste disposal and processing,
and cleaning processes such as metal-
cleaning, recycle-plastic cleaning and
printed-circuit board cleaning.
Demand for defoamers fuctuates in
close correlation to global and national
GDP growth patterns. The market as a
result remains vulnerable to economic
cycles. Demand particularly from key
end-use industries therefore declined
during the 2007-2009 recession period.
Recovering from the recessionary lull,
the global anti-foaming agents market
is expected to witness steady growth
over the next few years, primarily driv-
en by expanding applications of chemi-
cal additives.
Encouraging gains in global manu-
facturing is also signaling an optimistic
outlook for defoamers, given its use in di-
verse manufacturing industries. Infux of
innovative and high performance defoam-
ers represents another signifcant factor
promoting market growth. Increasing
rate of R&D activities, technological ad-
vancements and product innovations are
helping expand the use of defoamers in
potential industrial applications.
Rising health and environmental con-
cerns worldwide along with stringent
government regulations are supporting
strong demand for environment friendly
products with low VOCs, less chemical
content and reduced odor. Increasing de-
mand of products that enable multiple
uses in diverse applications is also expect-
ed to augur well for the market. Another
signifcant driver is the shift from non-
biodegradable silicone based products to
less toxic biodegradable non-silicone de-
foamers. The highly effcient Smart dry
technology, which enables development
of cost-effective and greener defoamers,
is also poised to beneft market prospects.
As stated by the new market research
report on Defoamers, Europe represents
the largest market worldwide, followed
by the United States. Asia-Pacifc repre-
sents the fastest growing market with a
CAGR of 4.2% over the analysis period.
Considerable growth in oil and gas, auto-
motive, printing inks, paints and coatings,
pulp and paper, construction materials,
and other key manufacturing sectors
along with growing population, increased
urbanization, infrastructure development
and robust pace of industrialization rep-
resent key growth drivers in the region.
The research report titled
Defoamers: A Global Strategic Business
Report announced by GIA, provides a
comprehensive review of market trends,
growth drivers, regulations, issues, chal-
lenges, mergers, acquisitions, and other
strategic industry activities of major
players worldwide.
The report provides market esti-
mates and projections in dollars for all
major geographic markets including the
United States, Canada, Japan, Europe
(France, Germany, Italy, UK, Spain,
Russia and Rest of Europe), Asia-
Pacifc (China, India, South Korea, and
Rest of Asia-Pacifc), the Middle East
and Latin America (Brazil, Mexico, and
Rest of Latin America). End-use appli-
cations analyzed include Pulp & Paper,
Petroleum, Water Treatment, Paints &
Coatings and Others. CW
Paints and Coatings Rank
Topmost in Acrylic Resin Market
22 market reports 0614.indd 22 5/27/14 3:29 PM
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Valspar and Lowes Unveil A
Super Premium Paint + Primer
Valspar and Lowes have introduced
Valspar Reserve Paint + Primer with
HydroChroma Technology, super pre-
mium paint designed to revolutionize
the way consumers paint their homes.
Created to deliver durability that stands
up to real-life applications, Valspar
Reserve resists more staining, scrubbing
and fade than any other paint on the mar-
ket, Valspar stated.
Valspar Reserve interior paint is 40
percent more durable with superior stain
and scrub resistance, making it ideal for
all applications in the home. In addi-
tion to increased durability, the exclusive
HydroChroma Technology, a water-based
colorant system with super-strength pig-
ments, offers a broader range of deeper,
more vibrant colors. This technology al-
lows consumers to color match more
precisely while delivering exceptional
one-coat coverage even over dark colors
and bold patterns.
NEI Unveils NANOMYTE
SuperCN Plus Coating
NEI Corporation recently introduced
NANOMYTE SuperCN Plus a func-
tionally graded coating that imparts
superhydrophobic properties to the
underlying substrate while providing
greater abrasion resistance compared
to existing superhydrophobic coatings,
according to the company. Surfaces
treated with SuperCN Plus force liquids
to bead up and roll off, shedding water
instantly and leaving the surface com-
pletely dry. SuperCN Plus can be ap-
plied to a variety of substrate materials,
including plastics, metals, glass, painted
surfaces, and fabrics.
NANOMYTE SuperCN Plus con-
sists of a hard and abrasion resistant
outer layer those transitions to a softer
material closer to the substrate. Such a
functionally graded coating represents
a major advancement in the state of the
art and is in sharp contrast to monolithic
superhydrophobic coatings that consist
of a relatively soft material that is easily
abraded or rubbed away.
Superhydrophobic coatings rely on
creating and maintaining a composite of
micro and nano-sized surface structures
that work together to trap a layer of air
that can repel most liquids. Off-the-shelf
superhydrophobic coatings tend to have
poor durability because they are unable
to protect these delicate surface structures
from abrasion, resulting in rapid loss of
superhydrophobicity. Due to the grad-
ed structure, SuperCN Plus maintains
its superhydrophobicity and high con-
tact angle even after moderate damage.
Additionally, it exhibits good adhesion to
the substrate.
Surfaces treated with SuperCN Plus
show water contact angles as high as
165. After moderate abrasion, where
traditional superhydrophobic coatings
begin to show signifcant damage and
delamination, SuperCN Plus remains in-
tact and has been shown to preserve its
superhydrophobicity with contact angles
over 158.
Since the superhydrophobic coating is
enabled by innovations in both process
and materials, NEI is currently offering
in-house coating services for industrial
applications wherein customers can send
parts of any geometry and size. The turn-
around time is expected to be no more
than 3 - 5 business days. If needed, the
modular Super CN Plus coating process
can be transferred to the OEM site.
Flame Control Coatings
Launches Thermal Barrier
for Spray Polyurethane
Foam
Flame Control Coatings has announced
the launch of Flame Control 60-60A
Thermal Barrier coating for Spray
Polyurethane Foam. This water-based
thin flm intumescent coating will provide
a 15-minute thermal barrier over Spray
Polyurethane Foam insulation. Flame
Control 60-60A is approved for use in
occupied spaces where building codes call
for the spray foam insulation to be sepa-
rated from the interior by a 15-minute
thermal barrier. This innovative coating
allows us to meet the ICC requirements
while providing an economical and easy-
to-use thermal barrier coating to the
spray foam industry said Tim Lockhart,
marketing manager for Flame Control
Coatings. The successful performance
during the NFPA 286 15-Minute room
corner test qualifes 60-60A to be used as
an alternative thermal barrier in occupied
spaces. This product is another example
of the type of high performance fame
retardant and intumescent coatings avail-
able from Flame Control.
Flame Control 60-60A is a water-
based latex paint that can be applied by
brush, roll or spray.
AkzoNobel Unveils
Interpon Align Powder
Coatings
AkzoNobels Powder Coatings business
has launched an innovative two-coat,
one-bake powder coating system which
offers customers signifcant productivity
and energy effciency improvements and
can also result in lower capital invest-
ment, according to the company.
Utilizing dry-on-dry coatings technol-
ogy, Interpon Align delivers superior edge
coverage and corrosion performance,
while eliminating one full cure cycle. The
result is a shortened coating cycle leading
to improved productivity and, in some
cases, reduced capital investment.
Interpon Align has been proven to
consistently increase effciency and out-
put by up to 30 percent during commer-
cial use, the company reported. The new
technology can be tailored to meet exact
color and performance requirements, re-
sulting in a wide range of end-use prod-
ucts, including thick and heavy mass
metal parts that meet the most demand-
ing OEM specifcations for protection
and appearance. CW
23 New Products 0614.indd 23 5/27/14 3:32 PM
International Coatings Scene Europe
Sustainability Initiatives in European Coatings
Sector Reach New Phase
The European
coatings trade
association (CEPE)
has been drawing
up criteria for
formulators
to check the
greeness of raw
materials.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
S
ustainability initiatives in the European
coatings sector have reached a new
phase with a much stronger focus on is-
sues like low carbon footprints of products
and waste reductions.
Previously the industry has been concen-
trating on drawing up sustainability strate-
gies and the development of eco-friendly
products while at the same time complying
with new environmental regulations.
Now that the new greener products
under development are on the market, an
infrastructure is being created to provide
a supply chain for a permanent stream of
sustainable coatings.
The European coatings trade associa-
tion (CEPE) has been drawing up criteria
for formulators to check the greenness of
raw materials.
This will help them comply, for example,
with new certifcation schemes for green con-
struction projects in countries like Germany
and France.
Above all there is growing realization
among coatings producers that sustainability is
good not just for the environment but business
as well.
They are much more aware that sustain-
ability is a means of making your company
more proftable, Tom Bowtell, chief executive
of the British Coatings Federation (BCF) said
24-25 Europe 0614.indd 24 5/27/14 3:35 PM
International Coatings Scene Europe
at the Surfex exhibition in May where he
gave a presentation on the subject.
Sustainability was a major theme among
exhibitors at the event held in Birmingham,
England, which is one of the UKs primary
coatings shows.
The recession has helped to fo-
cus minds on the necessity of a bet-
ter balance between the economy and
the environment, Bowtell explained.
Now that in the UK and other
European countries the economic re-
covery has started the advantages of
achieving this balance have become
more evident.
Approximately 80 percent of deco-
rative paints on the UK marketwith
similar high percentages in most other
European countries are now water-
based. Although this is partly a result
of EU regulations on the reduction of
emissions of volatile organic compounds
(VOCs), it is also a response to consum-
ers changing attitudes.
Waterborne decorate paints are a
refection of consumers wishes for more
environmentally friendly products while
they also like their lower odour levels,
said Bowtell.
For BCF and other European coatings
associations, an important next step in
a sustainable future is more recycling of
used paint.
Tackling the issue of left-over paint
will be the big sustainability issue of
the next fve years, predicted Bowtell.
Currently the average UK household
has 17 cans of unused paint in their
homesequivalent to 56 million litres
per year much of which has been going
to landfll.
The best way to deal with waste
paint is to recycle it for reuse but this is
happening with only a tiny proportion at
the moment, he added.
Most waste paint which is not dis-
posed in landfll sites is turned into fuel,
incinerated or added to other products
like cement. A relatively small amount
is being reprocessed by a few SMEs into
new paints with blended colours and
added preservatives.
We need a closed loop recycling
system, Bowtell explained. One op-
tion is to create a self-funded network of
recycled paint manufacturers which can
be set up initially with the help of indus-
try or even the government.
The new focus on recycling is part of
moves to ensure that coating products are
sustainable throughout their life cycles
from the sourcing and making of their
raw materials through to their reuse
more of a cradle-to-cradle than a cradle-
to-grave approach.
At the moment much of the atten-
tion with life cycle analyses (LCA) is on
the raw materials, because with carbon
footprints of coatings, for example, 73
percent comes on average from the raw
materials. said Bowtell. But more work
is now being done on what happens to
the coatings products themselves once
they are on the market.
Promoters at the Surfex exhibition
were promoting the services they are
offering in the vetting of the origin
and/or production standards of coat-
ings raw materials.
Retail chain are putting pressure on
our customers to provide environmen-
tal information on the raw materials
in their coatings, said Shane Phoenix,
managing director of Arpadis (UK) Ltd.,
Chester, England.
He related the diffculties of check-
ing the source of raw materials from
China, where some suppliers show their
European distributors well equipped
and operated plants when the actual
product is made in a sub-standard
neighbouring facility.
Its an extension of our responsibili-
ties, Phoenix commented. We are now
looking beyond the prices and perfor-
mance of chemicals to their environmen-
tal compliance.
Cornelius Group plc, Bishops
Stortford, England, which has branches
in China, India and in Eastern Europe,
uses sustainability questionnaires to give
a preliminary screening of suppliers,
which is followed by an on-site check by
the companys own trained auditors.
Sometimes as a result of the an-
swers to our questionnaire we decide
not to use a supplier without the need
for an audit, said Natalia McDonagh,
marketing manager at Cornelius. Our
rigorous checking system is what our
customers are now wanting because
they have to ensure that their own
products are complying with regula-
tions and meeting the individual re-
quirements of end-users.
Product stewardship, in which play-
ers down the coatings supply chain have
responsibility for a products safe use, is
now becoming an increasingly important
part of sustainability.
In order to enable safety information
on products to be passed down the chain,
software and computer services compa-
nies are providing cloud computing sys-
tems for accommodating stewardship
databanks. Since cloud systems operate
through the internet on a subscription ba-
sis they can be made easily accessible as
well as be quickly updated.
All the information from safety
data sheets (SDSs) and other risk man-
agement information can be stored in a
cloud system so that anyone in a sup-
ply chain can check it out, explained
Simon Bradshaw, an IT solutions com-
pany at Hartlepool, England.
Although a lot of progress has been
made with sustainability in the European
coatings sector, there are still big chal-
lenges to be overcome.
After dropping by approximately a
quarter in five years, energy per tonne
of coatings production in the UK has
started to go up again. VOC emis-
sions per tonne of output has creep-
ing back to the levels before the 2008
financial crisis, a trend which seems
to be linked to a flattening out in re-
duced sales of solvents.
While use of solvents has been
substantially reduced in decorative
paints, they are still applied exten-
sively in industrial coatings, said
Bowtell. The protective function
of many of these coatings cannot be
achieved without solvents. It would
be counter-productive to restrict sol-
vents in industrial coatings any more
because the overall effect would be
environmentally negative.
Finding a means of offsetting the en-
vironmental impact of solvents in indus-
trial coatings is just one of a number of
outstanding major challenges in the sus-
tainability agenda. CW
24-25 Europe 0614.indd 25 5/27/14 3:35 PM
Business Corner Strategies & Analysis
Third Part of 3-Part Series
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
I
n our May column we ended with
Action Plans & Budgets . . . How they
must assist in the overall VBM success
Action plans transform strategy into
the specifc steps an organization will take
to achieve its targeted goals, with particu-
lar emphasis on the short term. These ac-
tion steps must identify the actions that
the organization will take to assure it can
pursue its goals in a methodical manner.
Performance measurement and motiva-
tion systems trail movement in achieving
targets and encourage managers and other
employees to achieve them. It is not often
front-line supervisors and employees have
clear performance measures that are linked
to their companys long-term strategy.
Value Based Management (VBM) many
times, demands that a company modify its
established approach to these systems. In fact,
it shifts performance measurement from be-
ing accounting driven to being management
driven. Nevertheless, developing a perfor-
mance measurement system is relatively un-
complicated for a company that understands
its key value drivers and has set its short- and
long-term targets. Here are the key values:
Tailor performance measurement to
the business unit. Each business unit must
have its own performance measures
measures it can infuence.
Link performance measurement to
a units short- and long-term targets. As
obvious as this seems, performance mea-
surement systems are often based almost
exclusively on accounting results.
Combine fnancial and operating per-
formance in the measurement. Often, fnan-
cial performance is reported separately from
operating performance, whereas an integrat-
ed report would better serve managers needs.
Identify performance measures
that serve as early warning indicators.
Financial indicators can only measure
what has already happened. Early warn-
ing indicators are simple items such as
market share or sales trends, or more so-
phisticated pointers such as the results of
focus group interviews.
Once performance measurements are
an established part of corporate culture
and managers are familiar with them, revi-
sion of the compensation system must be
made. Changes in compensation should
follow, not lead, the implementation of a
value-based management system.
Compensation plan
The frst and most important principle in
compensation design is that it must provide
the incentive to create value at all levels with-
in an organization. Compensation for the
chief executive offcer is something of a red
herring. Managers performance should be
evaluated by a combination of metrics that
refects their organizational responsibilities
and control over resources (Exhibit above).
At the chief executive level in a publicly-
held company, increases in stock prices are
directly observable, and therefore a CEOs
bonus can take the form of stock options
or stock appreciation rights. Even so, many
stock price changes result from factors out-
side the CEOs control, such as falls in interest
rates. Stock appreciation plans can, however,
be adjusted to remove such general market
infuences so that they focus on the aspects of
company performance that are directly attrib-
utable to the skill of top management.
Discounted cash fow (DCF) is not one of
the performance metrics in Exhibit for good
reasons. DCF is the present value of forecast-
ed cash fows. If compensation relied on DCF,
it would be based on projections, not results.
However, using DCF in conjunction
with economic proft to establish bench-
marks and reward performance at the
business-unit level makes some sense. The
long-term perspective provided by DCF
can balance the short-term, accounting-
based metric of economic proft. The
latter is often negative in, for example,
start-up or turnaround projects, even
though value is being created. The role of
DCF is to act as a corrective so that com-
pensation can be calculated appropriately
at the business-unit level.
At the front line of management, where
fnancial information is rarely an adequate
guide, operating value drivers are the key.
They must be suffciently detailed to be
tied to the everyday operating decisions
that managers have under their control.
We have tried to simplify a very impor-
tant management tool in a short amount
of space. Thank you for reading Coatings
World and this column.CW
Value-Based Management Its Still Around And Evolving
Into A Best Practice 3-Dimensional Operational Tool
26 Business Corner 0614.indd 26 5/28/14 10:09 AM
FEATURE
This highly segmented market is experiencing growth in a number of diverse areas,
including offshore, oil and gas and wind generation.
The
Industrial Coatings
Market
Kerry Pianoforte, Editor
T
he industrial coatings market is comprised of a number
of diverse segments, such as offshore oil and gas, com-
mercial architecture, general industrial and industrial
maintenance. According to Chemark Consulting, industrial
coatings comprised 35.41 percent of total coatings consump-
tion globally for 2013.
Industrial coatings manufacturers are reporting that oil and
gas and general maintenance segments are key areas with the
most growth potential.
Looking across all protective segments, Klaus Mller, group
VP, group protective marketing for Hempel said the market
for industrial coatings grew by two to three percent in 2013.
There is a surge in upstream O&G possibilities with high off-
shore construction activity and growing needs in the unconven-
tional arena, he added. Civil structures grow in all developing
markets and so does power generation needs, resulting in good
growth rates globally in these segments.
Anders Voldsgaard Clausen, group segment marketing man-
ager at Hempel said there was stable growth rates of fve to
eight percent per year in the power generation segment. He said
the most opportunity in terms of growth was in coal, gas and
wind in China, coal in India and wind and gas in Europe/Russia
and Americas.
China is an important region for industrial coatings.
AkzoNobel recently completed the expansion of its industrial
coatings site in Songjiang near Shanghai in China, doubling annu-
al production capacity and creating the companys biggest plant
for packaging coatings in the world. Work started in 2012, when
approximately 14 million was invested in the facility to add
production lines for packaging coatings and epoxy and polyester
resins. Now the largest site of its kind in the region, Songjiang will
serve growing consumer demand from a number of key markets.
China remains one of our most important growth mar-
kets, explained Conrad Keijzer, member of AkzoNobels
Photo courtesy of Hempel
27-29 Industrial 0614.indd 27 5/28/14 10:10 AM
FEATURE Industrial Coatings Market
executive committee responsible for performance coatings.
By expanding capacity at our Songjiang site, we are well po-
sitioned to capture the ongoing demand from consumer and
construction markets.
Added AB Ghosh, managing director of AkzoNobels
Industrial Coatings business: We are very pleased to have start-
ed commercial production at the expanded Songjiang site. The
extended capabilities and new product lines will not only help
us to better serve customers in the country, but will also allow
us to supply resins for our own local production of coil and
packaging coatings.
The Songjiang facility employs close to 300 people and
houses AkzoNobels largest research and development cen-
ter in China. The company is also expanding its activities in
other parts of the country, with work ongoing at sites for
Powder Coatings and Decorative Paints in Chengdu, a com-
bined investment of 50 million in one of the fastest growing
regions in China. In addition, a new regional offce for west-
ern China is being inaugurated in Chengdu, which will house
employees from several coatings businesses. AkzoNobel cur-
rently employs more than 7,400 people in China, including
500 in research and development.
AkzoNobel also has announced plans to optimize the manu-
facturing footprint of its coil coatings sites in Europe and Russia
by concentrating production at three strategic sites.
The company intends to improve operational performance
by focusing all European manufacturing for the Coil Coatings
business on plants in Malm (Sweden), Lipetsk (Russia) and
Hilden (Germany).
As a result of these plans, production at sites in Gamleby
(Sweden) and Nrnberg (Germany) would end by June 2015.
Current manufacturing at Gamleby will move to Malm and
Lipetsk, while production at Nrnberg will switch to Hilden.
AkzoNobel is a global leader in coil coating, which is a con-
tinuous and highly automated process for coating metal before
fabrication. The products are mainly used for building compo-
nents and infrastructure, as well as for consumer goods such as
kitchen appliances.
An important issue facing the industrial coatings market
is environmental regulations. Environmental legislation and
the move toward more water-based technologies is one key
aspect driving the market for industrial coatings. In recent
years, there has been a shift in the types of products being
used for industrial applications. While the products must be
highly durable and offer the best substrate protection, they
must also comply with environmental legislation.
The legislation moves constantly towards using more en-
vironmentally friendly products and Hempel follows of course
this closely to ensure our customers can live up to the demands,
said Mller. Water-based is one way, but higher solids prod-
ucts another way of reducing solvents. We see an increasing
preference for this last option.
There is always a drive towards better anti-corrosive
protection, said Mller. Products that have high temper-
ate resistance and perform well in cyclic service are also
growing in importance.
Customers are also looking for performance according to or
higher than ISO 12944 standards/tests.
PPG Recognized as John Deere Supplier of the Year
PPG Industries industrial coatings business has earned recog-
nition as the Enterprise Indirect Material and Services (IM&S)
Supplier of the Year in the John Deere Achieving Excellence
Program. PPG was also awarded Partner-level status for 2013.
Supplier of the Year is Deere & Companys highest rec-
ognition. PPG was selected for the honor in appreciation of its
dedication to providing products and services of outstanding
quality, its risk-minimizing SECURE LAUNCH EXCELLENCE pro-
cess and its commitment to continuous improvement. PPG sup-
plies electrocoat, liquid and powder coatings, and pretreatment
chemicals to John Deeres global operations.
Suppliers who participate in the Achieving Excellence pro-
gram are evaluated annually in several key performance cate-
gories, including quality, cost management, delivery, technical
support and wavelength, which is a measure of responsiveness.
John Deere Supply Management created the program in 1991
to provide a supplier evaluation and feedback process that pro-
motes continuous improvement.
PPG offers a comprehensive array of electrocoat, pretreat-
ment, liquid and powder products for metal nishing to man-
ufacturers in numerous industries. In addition to providing a
broad range of industrial coatings ,PPG backs its products with
technical expertise delivered through an international customer
support network. With 50 years of experience in e-coat, PPG of-
fers solutions to some of the industrys toughest corrosion chal-
lenges, the company said.
FEATURE Industrial Coatings Market
New Products
Hempel recently launched Hempadur Multi-Strength 35460 for
splash zones for wind tower offshore foundations and Versiline
CUI 56990, which is specifcally designed to provide high
temperature corrosion protection and resistance to Corrosion
Under Insulation.
Versiline CUI 56990 can be used in both new build and
maintenance, for conditions ranging from cryogenic to elevated
temperatures of up to 650C. Versiline CUI 56990 offers excel-
lent resistance to cracking following heat exposure. In addition
it demonstrates superb performance in cyclic CUI testing and is
resistant to corrosive environments even after exposure to high
temperatures. This wide range of applications allows specifca-
tions to be simplifed and reduces complexity at every stage of
the painting contract chain.
For power generation Hempels recent offerings include,
35460 for splash zones for offshore foundations, 47300 new
midcoat for wind towers and 55973 new one coat system for
wind towers.
BASF has launched two new MasterTop topcoats for deco-
rative and industrial applications which can be used in public
rooms such as education, offce and healthcare facilities as well
as in industrial environments. With MasterTop TC 417W and
MasterTop TC 442W, BASF has added two water-based poly-
urethane topcoats with enhanced optical properties, improved
hiding power and UV resistance to its product portfolio of
chemical solutions for construction which is bundled under the
Master Builders Solutions brand.
MasterTop TC 417W is a water-based, low-emission poly-
urethane topcoat. Like all MasterTop products, this polyure-
thane-topcoat is liquid-applied and hardens to form a matt,
seamless surface. Besides its improved hiding power and
higher wear resistance it is easier to clean, thus saving the
user costs and cleaning efforts. In combination with deco-
rative fooring systems from BASF, MasterTop TC 417W is
especially well-suited for application in buildings with high
decorative requirements and stringent hygiene standards, for
example in offces, canteens and restaurants, schools, hospi-
tals and medical centres.
MasterTop TC 442W is a water-based polyurethane topcoat
designed especially for industrial fooring systems. This chemi-
cal-resistant, non-solvented topcoat is suitable for both smooth
and blinded surfaces. Thanks to the enhanced scratch resistance
and higher UV resistance, MasterTop TC 442W provides reli-
able protection for all subjacent layers of the foor system and
ensures a durable, aesthetically pleasing foor for industrial envi-
ronments such as warehouses, factory halls and corridors.
PPG Industries coil and building products coatings group
announced that it will reintroduce DURANAR ADS (air-dried
system) fuoropolymer coatings this summer, three years after
the products were withdrawn from the market.
This next-generation line of Duranar ADS coatings, based on
a newly-formulated fuorinated copolymer resin combined with
PPG proprietary chemistry, is designed to repair fuoropolymer
coatings on architectural metals damaged during production
or after feld installation. In addition, these high-performance
coatings can provide a wide range of color options for manu-
facturers and contractors in solid, metallic, pearlescent and in-
frared-refective (IR-refective) pigment technologies.
Brian Knapp, PPG manager, coil and building products coat-
ings, said the reformulated products will fll a specifc demand
that has been unmet since frst-generation Duranar ADS coat-
ings were discontinued. Other than acrylic lacquers, which
are not very durable, there has not been a user-friendly product
available for touching up fuoropolymer coatings on products
such as window frames, door frames, roofs and metal wall pan-
els marred during fabrication or installation, he explained.
Because of its single-component formulation, Duranar ADS
coating has the fexibility to be applied by fngernail brush for
small touch-ups at the end of a production line or to be spray-
applied in the feld to repair or refurbish weathered metal roof-
ing or siding panels. CW
Photo courtesy of Hempel
FEATURE
By Charles W. Thurston, Latin America Correspondent
T
he estimated $9.7 billion Latin American market for
paints and coatings is rising in importance relative to
other geographic markets as economic growth in the
region climbs upwards and as large new investments by both
customers and suppliers are planned. We expect the regional
market to grow a few percentage points ahead of GDP (the
gross domestic product), but the region is very polarized, with
some countries growing fast, some at a good pace, and some not
expected to grow at all over the next two or three years, said
Adriana Macouzet, PPGs general manager of Latin America
North, in Mexico City.
Sherwin-Williams calculates that Latin America represents
seven percent of the global demand for all paints and coatings,
according to a company presentation to investors made at the
end of frst quarter 2014. The percentage was greater for the ar-
chitectural segment, which represents nine percent of the global
consumption, and was trailed by both the OEM and Special
Purpose segments which both were pegged at four percent of
the global total, in the S-W comparison. For Sherwin-Williams,
Latin America represented 4.6 percent of the companys total
proft in 2013, the study indicated.
According to the United Nations Economic Commission for
Latin America (Eclac), based in Santiago, the region expanded
by 2.5 percent during 2013 and is predicted to grow by 2.7 per-
cent this year, the agency reported in April. That would place the
growth of Latin American paint and coatings in the neighbor-
hood of 4.7 percent to 5.7 percent this year, since annual paint
sales are typically a few percentage points ahead of GDP. A va-
riety of international multi-client studies have pegged growth
in the region at 6.0 percent per year over the near to mid-term.
Consumption Linked to GDP Per Capita
While corporate and government expenditures in the industrial
paint and coatings segment are affected by GDP growth in general,
consumer expenditures in architectural and automotive segments
are more linked to GDP per capita. The most recent compilation
Demand for paints and coatings in Latin America is being driven by economic growth.
Latin American Demand
Rises With Middle Class
30-33 Latin America 0614.indd 30 5/28/14 10:11 AM
FEATURE Latin America
by the Global Property Guide shows that Uruguay is leading the
region with $14,700, followed by Chile with $14,000, then Brazil
with $13,000, and Mexico with $10,800, and Argentina with
$10,600. With the exception of Uruguay, which can be seen as a
sub-market of Argentina, the other four countries might be said to
be the most important markets in the region for paint and coatings.
While Chile may be a more promising consumer market for
paints and coatings than Colombia, the latter is a more strategic
location for manufacturing. Colombia has a long trade relation-
ship with Venezuela, and also has been a fnancial and trade hub
for the entire Andean region, minus Chile.
The World Bank reports that there are an estimated 580 mil-
lion people in Latin America, with an average GDP per capita of
$9,000, compared with nearly $50,000 in the U.S. If the average
Latin American consumption of paint is seven liters per capi-
ta, as one market analyst suggests, then regional consumption
would amount to nearly 4.1 billion liters. However, that seven
liter paint consumption level should be examined carefully to
confrm that other materials, like spackle or putty are not in-
cluded in the count, one paint maker cautioned.
While a few years ago, one of the fastest growing architec-
tural sub-segments was premium quality paint, the total dis-
posable income available for such purchases now suggests that
lower- and mid-level quality paints will grow faster. We have
the largest selling mid-level brand in the world in our Rende
Muito product, which translates from the Brazilian Portuguese
to covers a lot, said Jaap Kuiper, the managing director for
Akzo Nobel in Latin America, based in Rio de Janeiro.
New Investment
Shortly after the Sherwin-Williams offer to purchase Mexicos
Comex for $2.3 billion was rejected, a Wall Street banker called
Coatings World to inquire which of the paint and coatings
manufacturers in Brazil were the largest and best family-owned
companies. He needed the information in less than a week. S-W
made it clear after the Mexican anti-trust agency rejected the
deal that the company was prepared to make other acquisitions
if that one did not go through. With such a S-W war chest for
Latin America, it is not surprising that other paint and coatings
companies also are targeting the region.
In January PPG CEO Charles Bunch told investors that the
company had $4 billion available for global acquisitions and for
cash returns to investors. Since then several PPG acquisitions have
been made in the region. PPG is committed to continuing to invest
in Latin America; we are under-represented there in comparison to
our global share, said Macouzet. Our Latin America strategy in
the past has not been very focused, and has been more conservative,
so thats why over the last two to three years we have increased our
attention and resources, making fairly large investments, she says.
We are looking for opportunities both to grow organically and
through mergers and acquisitions, she added.
Similarly, Kuiper said, We are making continuous invest-
ments in expanding capacity, building new warehouses, rapid ful-
fllment lines, and other productivity projects, although he said
he could not make specifc dollar amounts public information.
Automotive
For some paint and coatings manufacturers, following their
largest clients to Latin America was a wise move. In the Latin
American region, the segment we see growing fastest is automo-
tive OEMs and auto parts, particularly in Mexico and Brazil,
said Macouzet. There have been heavy investments from the
global OEM players, mostly in Mexico, which has become
a manufacturing hub for export to different regions in the
Americas and around world, she said.
IHS Automotive, of Englewood, Colorado, forecasts that
nearly 2.3 million additional vehicles will be sold in South
America by 2025, equal to the output of 10 modern assembly
plants. Most of the growth will occur in Brazil, followed by
Argentina and Colombia.
Ernst & Young estimates that total investments in Latin
Americas automotive industry over the decade beginning in 2007
will amount to $17.7 billion. The production of light vehicles
are expected to grow at a CAGR of 6.88 percent over the next
four years from 7.3 million to 9.6 million units by 2017, the
consultant indicated in a study of the market last year.
As the OEMs and part makers increase investments, paint
and coatings manufacturers may be forced to upgrade their lo-
cal portfolios more rapidly than in the past.
Architectural
Perhaps the leading reason for the bullish outlook for architectural
paints is the rapid creation of a new lower-middle class as the econ-
omies of the countries improve. In Brazil, for example, there is a
new middle class of over 100 million people, albeit at a low month-
ly income level, so what is growing fastest is the mid-segment, and
then the economy segment, more than premium, said Kuiper.
Because of the young population in the region, a lot of
house building is taking place, and many companies and gov-
ernments there are investing heavily or are planning to invest
heavily, said Macouzet. But because of the volatility in the
economies there, the performance of the housing market de-
pends on the conditions in each country.
The Inter-American Development Bank reported in 2012
that, Currently, one in three families in Latin America and
the Caribbean...live in dwellings that are either unsuitable for
habitation or are built with poor materials and lack basic in-
frastructure services. As many as 2 million out of the 3 million
households that spring up annually in Latin American cities are
forced to settle in informal housing, such as slums, because of
insuffcient supply of adequate and affordable dwellings.
Industrial
Among industrial paint and coatings suppliers investing and earning
more in Latin America is Shaw Pipeline Services, based in Houston.
The company earned $55 million in 2013 from the Technip proj-
ect deployment of two portable concrete weight coating plants in
Trinidad. This year, the company expects continued growth from
offshore and large diameter gas transmission pipeline opportu-
nities in Mexico, the launch of insulation coating production at
the Socotherm Argentina operation, and an expected increase in
revenue in Brazil, where production has commenced on the deep-
water insulation coating for fow lines and risers for Petrobras
Sapinhoa feld in the Santos basin, the company reported.
Since both Mexico and Brazil have national petroleum com-
panies, spending for on-shore and off-shore oil and gas devel-
opment is massive, so corrosion control is a major focus of
industrial paint companies in the region.
At the same time, the white goods markets for appliances
and other products continues to grow in Mexico, especially for
U.S. consumption, and in Brazil. Powder coatings manufactur-
ers are focusing closely on these two markets.
Environmental & Social Sustainability
Low-VOC and zero-VOC water-based paints continue to grow
in Latin America, and one formulation developed in Brazil this
year has now begun to be manufactured in Europe, says Kuiper.
Our Coralite Zero trim paint was formulated here so that you
can paint a door, have it dry in one day, then close it without any
blocking effect, he says. It has attracted substantial interest in
Europe thus far, he said.
Social programs also are a key focus of major paint brands.
Akzo Nobels Tudo de Cor para Voce, or Everything in Color
for You outreach program began as an experiment in 2008
with wall painting in a small ghetto that rose up a steep hill in
Rio de Janeiro. Today the program has grown to encompass
5,000 painted houses, donations of 600,000 liters of paint, and
the training of 2,800 youth who had no marketable job skills
before, the company says. The program has touched 30 mil-
lion people so far, said Kuiper. It has also spread from Rio to
a host of other Brazilian cities, including: So Paulo; Salvador;
Olinda; Porto Alegre; Ouro Preto; Porto Seguro; Florianpolis;
Fortaleza; Paraty; Joo Pessoa; Recife and Mau.
Argentina
Argentina is predicted to grow only by one percent this year,
according to Eclac, but its paint consumption will decline, one
supplier says. Last year the market in Argentina grew in vol-
ume by almost 10 percent, but this year it is shrinking about
two percent, said Kuiper. This huge difference has been
caused by adverse macro-economics and political circum-
stances, including a mega-devaluation and hyper-infation, he
observes. So last year, people who were afraid that infation
would erode their money bought a new car and a new com-
puter, and then painted their houses, so there was an artifcial
boom, he explained. This year people are more cautious, and
many of them have already painted.
Among manufacturer moves, PPG consolidated its automo-
tive and industrial manufacturing operations in Argentina at its
Pilar location, in Buenos Aires province, over the past year.
Brazil
With the largest economy in Latin America, Brazil is always in the
cross-hairs for multinational paint and coating manufacturers. In
the architectural segment, Brazil grew at a rate of seven percent
last year, and we grew faster than that, said Kuiper. Our Coral
brand market share has risen from 23 percent to 28 percent over
the last six years. Brazils per capital consumption of paint is one
of the highest levels in Latin America at 5.5 liters.
It is not unlikely that there could be more mergers and ac-
quisitions in the Brazilian architectural market, because sev-
eral multinational competitors have such small market shares,
Kuiper said. Domestic production is one reason investments in
Brazil could rise. It is very critical for us in closed economies
like Brazil to increase our domestic capabilities, to respond to
market in an easier and a leaner way, Macouzet said.
In Brazil, auto production in 2013 was up 9.9 percent to
3.74 million units, compared with 3.4 million the year be-
fore, according to the Associao Nacional dos Fabricantes de
Veculos Automotores (Anfavea), the national auto manufactur-
ers association, in Sao Paulo. This production level created a
demand of $280 million for OEM automotive paints and coat-
ings and $365 million for the automotive repair market out of a
total of $4.28 billion in sales for all segments last year, reckons
the Associacao das Fabricantes de Tintas (Abrafati), the national
paint and coatings manufacturers association, also in Sao Paulo.
Chile
Chiles market for paint and coatings is cited as one of the stron-
gest this year, despite the expected domestic growth rate of only
3.5 percent. The per capital consumption of paint in Chile is about
three liters, Kuiper suggests. Apart from strong architectural de-
mand from construction, the countrys ports include extensive
ship-building and services capacity, boosting industrial demand.
One signifcant Chilean architectural line customer invest-
ment made this year was that by the owners of the Sodimac DIY
chain, based in Santiago. Parent Grupo Falabella made a $45
million purchase of property in Sao Paulo for a new store. The
group logged $11.8 billion in diversifed sales last year, and is
present in fve Latin American countries already.
In the past, Pinturas Ceresita and Sherwin-Williams have
been singled out as leaders in the Chilean DIY market. Among
Brazilian coatings manufacturers active in Chile is Renner
Coatings Chile, which has been providing maritime coatings
provisions through its licensee relationship with Chugoku.
Colombia
In Colombias architectural segment, a new paint manufacturing
facility in Bogota, is being completed by Orlando-based Lanco
Paints and Coatings with local construction materials partner
Sumicol. The new venture, called Corlanc, will continue to sup-
ply the Sodimac home improvement centers in Colombia.
Within Colombias automotive industry, over 30 percent of
the estimated 300,000 units sold every year are manufactured in
the country, which has eight vehicle and nine motorcycle assem-
bly plants, according to a 2013 study by Spanish bank BBVA.
Among automotive segment investments made over the recent
past by paint and coatings companies was a strategic market entry
by PPG. Two and a half years ago we bought a paint company in
Colombia, Colpisa. We will continue to look for opportunities to ex-
pand our operations there, said Macouzet. Colombiana de Pinturas,
which was a privately-held company, is based in Itag, near
Medellin, and manufactures and distributes coatings for automotive
OEM and refnish, industrial and architectural coatings customers
in Colombia and Ecuador. The acquisition, which was not priced,
provided PPG with its frst manufacturing base in the country.
Mexico
Mexico has garnered much of the international attention paid
to paint and coatings in the region with the saga of Sherwin-
Williams attempts to purchase Comex. The latest report on
the twice-rejected effort was that Comex would sue S-W for
breach of contract. Mexicos anti-monopoly agency, Comisin
Federal de Competencia Econmica (CFCE), argued that the
deal would leave S-W with a majority control -- about 60 per-
cent -- of the Mexican paint and coatings industry, and that it
would be six to 10 times larger than its closest competition.
Apart from its broad manufacturing base in Mexico as the larg-
est domestic paint company, Comex also detains a distribution
network that includes 3,200 points of sale, operated by some
875 concessionaires.
Prior to the failure of the Mexico acquisition, S-W did man-
age in September to acquire the U.S. and Canadian Professional
Paint businesses of Comex for $90 million in cash and the as-
sumption of debt valued at $75 million.
Among recent investments concluded in Mexico, PPG an-
nounced in March a $27 million investment in its manufactur-
ing center at San Juan del Rio, in Queretaro state. The new lines,
expected to be operational in 2015, will serve the automotive
OEM, protective and marine, packaging and industrial custom-
ers in the country, the company indicates.
Mexico automotive production hit a new record of close
to three million units in 2013, and expectations are that the
country will be the fourth largest producer in the world within
fve years, after Brazil. With some 18 percent of the automobiles
made in Mexico are exported, there is elasticity in demand when
domestic consumption cools, as it has recently.
New OEM automotive investments are valued in the tens of
billions of dollars, with new players from China and South Korea
helping to stir competition for paint and coatings suppliers.
Rest of the Region
In the heart of the Andean region, Peru is a standout in terms of
economic growth and paint and coatings demand, says Kuiper.
Eclac estimates that Perus GDP will expand at 5.5 percent this
year, with the construction industry expected to grow even fast-
er at close to 9.0 percent.
The Andean region could be a hot market over the next few
years, and Peru will lead growth for the region, said Mauro
Trevisani, the chief operating offcer for Andes Chemical, based
in Miami, earlier this year. That is why last year we opened a
subsidiary including a warehouse in Lima; a lot is going on there
in terms of infrastructure, he noted.
In Central America, PPG in March made an acquisition of
Canal Supplies in Panama that will serve as a distribution hub
for the company not only in the sub-region -- including Costa
Rica, notably -- but also the rest of Latin America, Macouzet
says. The company had specialized in marine and industrial
coatings prior to the acquisition. CW
FEATURE
Bridget Klebaur, Associate Editor
A
s 2014 progresses, the metallic pigments market has
been growing, with the emerging demand in Asia driving
growth for pigment suppliers. The companies Coatings
World spoke to reported expanding product lines and a positive
attitude overall for 2014.
By far the largest consumer of metallic pigments is China,
which leads the world in automotive manufacturing.
ECKART sees a positive development of its market for ef-
fect pigments in the coatings market, said Jrg Krames, global
business line manager coatings and plastics, ECKART. Besides
a general strong demand the growth is still driven by the emerg-
ing markets in Asia, with China being the engine. With the ac-
celerating economy we are expecting this situation to continue
and assume further growth but at a moderate scale in 2014.
Metallic pigments continue to be a growth area for Sun
Chemical in the frst part of 2014. The com
We will continue to expand our Benda-Lutz brand of pre-
mium metallic effects for both liquid and powder coatings,
Aaron Hollman, global product manager, Effect Pigments, Sun
Chemical Performance Pigments. As a leading global pigment
manufacturer, we are optimistic that Sun Chemical Performance
Pigments will overcome global economic challenges and see
continued growth for the balance of 2014 and beyond.
Major Trends
Trends in the market remain focused on customers needs and
key among these needs are products that comply with envi-
ronmental regulations, while delivering exceptional perfor-
mance characteristics.
The development of our technologies is aligned to our
customers needs as well as to REACH standards, Korg said.
That is to say, for example, that the increasing demand for
environmentally-friendly coatings fuels the development of
those pigments. Therefore pigments for powder coatings as
well as stabilized and encapsulated
pigments for water-based coatings
systems enjoy particular attention.
Also, other developments within
our portfolio are initiated by stricter
regulations, for example APEO- and
nickel-free products. In this respect
it is of particular interest how the
emerging economies like in Asia are
going to adapt these regulations
Metallic pigments offer users a
high-end, eye catching look for their
products. Metallic pigments must
offer both high performance and environmental compliance.
In order to remain competitive metallic pigment manufacturers
must stay ahead on these trends and focus R&D on translating
these demands into a reality.
Typically new pigment technologies are being driven by the
needs of the marketplace. Sun Chemical reports that is custom-
ers are very interested in developing metallic fnishes using more
environmentally friendly aqueous systems. Sun Chemical has a
wide range of VOC-free aluminum dispersions and encapsulat-
ed aluminum effects that provide an unlimited array of metallic
fnishes for waterborne.
We will continue to focus our research and development ef-
forts on expanding our product offerings and technologies geared
towards sustainability, Hollman said. Another key trend and
challenge is the sustained high costs of raw materials. Sun Chemical
anticipates that raw material prices will remain at their current
high levels. However, we are certainly aware of the high degree
of volatility in the global economy. Therefore, we will continue to
monitor the key raw material indexes and focus our manufactur-
ing team on process and raw material productivity. In addition, we
continue to see increases in regulatory compliance costs.
Expectations for the metallics market remain positive as 2014 progresses, with
companies Coatings World spoke to reporting a positive development in the market.
Metallic
Pigments Update
Jrg Krames
34-35 Metallic 0614.indd 34 5/28/14 10:17 AM
FEATURE Metallic Pigments
Raw Material Costs and the Market
The cost of raw materials and energy costs are impacting the
market, and companies are adjusting to those costs accordingly.
Here, we have to see the full picture - that means raw mate-
rial costs but also energy costs as well as personnel costs, Krog
explained. The refection on pure raw materials is only one side
of the medal. We successfully compensate increasing total costs
by effciency gains in order to avoid price increases for the ma-
jority of our product portfolio.
Emerging Areas of Applications
ECKART has seen the total feld of automotive with automo-
tive parts, refnish, and general industrial, exterior/interior
as areas with the strongest demand. The attention also is on
broadening functionalities, paint system compatibility and
weather stability.
Industrial and automotive coating applications show the
strongest demand for metallic pigments.
The North American automotive market is benefting
from strong vehicle sales, an increase in exports and continued
popularity of silver and gray metallics colors, Hollman said.
Emerging areas are architectural paint, building materials,
electronic materials and securities.
New Products
During the last year ECKART launched many new products.
They broadened the portfolio in each of their product groups.
ECKARTs chromium oxide based METALURE Liquid
Black is the product for midnight black shades in combination
with fascinating refective effect. The pigment is the worlds most
unique PVD-product and impresses by its particular dark me-
tallic appearance. Furthermore, METALURE Liquid Black not
only convinces by its optics. The extremely high chemical resis-
tance withstands any possible stresses. Moreover, METALURE
Liquid Black is chemically inert and free of any chrome VI com-
pounds, thus, it is toxically safe.

With STAPA UCP ECKART launched a new aluminum pigment
for highest stability and brilliance in solvent- and water-based
coatings. Additionally to its Ultra Chemical Performance the
product optically shows a pronounced dark fop. Its even, un-
textured surface and its extreme fneness guarantee a fascinating
brilliance and light refection.
STAPA UCP 150 passes all chemical tests even the most
challenging ones in the market like the chemical stability tests
for coated interior plastic parts in the automotive sector.
STAPA HFG offers new environmentally-friendly solu-
tions for toys, packaging, can coating or the coating of cook-
ware as it is the frst aluminum pigment worldwide which is
suitable for water-based coatings with direct food contact.
(Hydro Food Grade)
The aluminum pigments are specially coated and stabilized and
additionally have a good chemical resistance. STAPA HFG is PAH-
free and compliant with FDA and various European standards re-
garding food contact. It provides expressive optics - from a soft,
greyish shade to an impressive sparkle or a brilliant silver effect.
Sun Chemical has recently released Benda-Lutz METALLIC
6822/70. A recent addition to the Benda-Lutz METALLIC
Series, it is a medium coarse, non-leafng aluminum paste that
provides a delicate balance of sparkle, brilliance and opacity
for a wide variety of coatings applications. They also released
Benda-Lutz METALLIC HP 6814/78, a new addition to the
Benda-Lutz METALLIC Series.This sparkling, non-leafng alu-
minum provides exceptional acid resistance for industrial coat-
ings with demanding chemical resistance requirements.
We are very excited about some recent developments associ-
ated with our Benda-Lutz MAXAL EC product line, Hollman
explained. In addition to premium metallic brilliance and spar-
kle, this range has become synonymous with the highest level of
chemical resistance for single coat, architectural powder coat-
ings. In the near future, this line will expand to fner particle
sizes allowing smoother fnishes combined with the industry
leading durability of MAXAL EC. CW
34-35 Metallic 0614.indd 35 5/28/14 10:17 AM
FEATURE
Dwaine A. Braasch, Eric B. Williams, James W. Rawlins
1
and Steve McDaniel
2

T
ouch screens are ubiquitous in modern electronic world
and are quickly being adapted to more and more devices
which previously lacked touch interface. The rapid ad-
aptation of touch-based technology has created a market need
for human smudge and residue minimization. The residual fn-
gerprint from direct contact with these devices has resulted in
a common aggravation . To counter this persistent and per-
vasive problem, manufacturers are rapidly developing differ-
ent technologies to reduce the appearance of fngerprints and
contact residue. One technique to improve image clarity has
been to reduce the gloss and refractive index difference between
the contact surface and the residue as a means to diminish the
visual impact. Another surface modifcation method is based
in decreasing the coating surface energy to reject wetting of fn-
gerprint oils most often via an oleophobic material. The poor
wetting of fngerprints by oleophobic materials often results in
an increase in difference of refractive index between the coated
surface and the fnger oil, which is easier to clean, yet more visu-
ally noticeable. Each of these methods leave the residue chemi-
cally unchanged.
In an attempt to improve residue control technologies, after
market temporary foil appliques have become commonplace
as a means to reduce device damage and control human and
other residue without replacing the entire device. Reactive
Surfaces has successfully engineered an additive specifcally to
impart self-cleaning functionality to almost any surface, e.g.,
original equipment manufacturers (OEM) and aftermarket foil
appliques. The Reactive Surfaces additive has been successfully
reduced to practice in solvent and waterborne coatings that
can be applied to virtually any material substrate. The unique
difference between Reactive Surfaces technology occurs when
the residue is chemically and catalytically converted, resulting
in a surface that is more self-cleaning with use. The chemically
converted residue shifts from hydrophobic to more hydrophil-
ic, and thus increases the compatibility between the residue
and the coated surface and decreases the refractive index dif-
ference between the coating and the residual fngerprint. The
fngerprint appearance is noticeably reduced and is easier to
wipe from the surface.
When human fngers contact an object, many substances trans-
fer to the surface of the object and leave behind fngerprints. The
substances on human fngerprints can arise endogenously from the
sweat glands within the skin surface of a fnger or exogenously
from foreign materials like cosmetics, perfumes, food residues,
and substances from other glands. The combination of these en-
dogenous and exogenous materials, along with the environmental
conditions such as humidity and temperature, cause a fngerprint
on a surface to be increasingly visible. As a strategy to counter
the annoyance of accumulated residual fngerprints, we developed
coatings for non-porous surfaces, i.e., screen protectors appliques
for any touchscreen device.
The palms of human hands and the soles of human feet are
covered by skin with patterns that can enhance frictional forces
between skin and contacted surfaces. The skin topography greatly
assists human activities, like walking, holding, and picking-up ar-
ticles. Skin without hair or sebaceous glands and with ridges is col-
lectively termed frictional ridge skin (Figure 1). Sweat glands are
Anti-Fingerprint Strategies for
Post-Deposition of Fingerprints
on Non-porous Surfaces
Fig. 1.
Digital light micrograph
of human nger ridges at
100X magnication*
Fig 2.
Digital microscopic view
of sweat (perspiration)
secreted from the pores on
a friction ridge skin at 150X
magnication.*
36-37 Reactive 0614.indd 36 5/28/14 10:17 AM
FEATURE Anti-Fingerprint Strategies
found on the groves of frictional ridge skins, and these skin types
are the most frequently used contact areas for electronic devices
(Figure 2).
A description of common compositions for latent print residue
has been reported in several studies (see Ramotowski, Advances in
Fingerprint Technology, 2001 CRC Press LLC, source of Table 1).
A substantial weight percent of the latent print residue is attributed
to lipid components and lipids are susceptible to ester hydrolysis.
Knowing the composition and spatial distribution of the con-
taminating fngerprint residue on touch screen surfaces, Reactive
Surfaces engineered these additives and developed these coatings as
a useful counter strategy.
Quantifying functional coatings effcacy in a laboratory set-
ting was performed using the indicator, 4-nitrophenyl acetate
(pNp-OAc) possessing an ester linkage. The catalytic reaction
rate using pNP-OAc was monitored using UV absorption at 401
nm and these values correspond directly with the degree of chemi-
cal conversion versus time while monitoring for the absorbance
of the hydrolyzed product p-Nitrophenyl. Increase in absorbance
per unit time can then be converted to a concentration using the
extinction coeffcient of 4-nitrophenol ( = 3.2 x 10-5 M cm-1 at
pH 7.1) as a conversion factor. The routine analysis sample size
was standardized to 1 cm2 and all assays results contain tripli-
cate data values within the same assay. Control coating materials
lacked the functional additive as an internal standard of the assay
conditions. The functional coating activity levels shown in Figure
3, indicated by the 4-nitrophenyl acetate hydrolysis rates for a
series of solvent based polyurethane overcoated commercially
available screen protectors. The results support robust coating
functionality over multiple substrate types. The urethane coating
was applied directly to the unprotected screen protectors as re-
ceived. The samples were cured for 30 minutes at 60C, cooled to
ambient, and cut into 1cm2 test coupons. Coupons were assayed
over a one hour period to obtain the relative functionality of each
screen protector. The activity ranged between 9.6 to 19.67 mole/
min cm2 with at the same additive loading level of 1.5% based
upon total resin solids. The hydrophilic or hydrophobic character
of the varying flm materials exhibited minimal effect on the coat-
ing functionality.
Table 2 shows the fngerprint removing capabilities of eRACE
in an acrylic copolymer waterborne coating applied to a PET sub-
strate. Note the difference in the eRACE sample after 24 hours
as compared to the control where the fngerprint became more vis-
ible over the observation period.
Reactive Surfaces have launched a line of touch screen protec-
tive and self-cleaning functional coatings and these appliques are
being marketed under the trademark eRACE. It is now possible
to convert the lipid components of the fngerprint and other related
contaminants to soap-like and glycerin hydrolysis products using
functionalized screen protectors on touch screen devices. The new
technology facilitates the removal of subsequent latent residues,
and maintains clearer and cleaning touch screen surfaces. Reactive
Surfaces is currently producing screen protectors for leading cell
phone brands, other handheld devices, and automotive surfaces. CW
A. Organic (major)
Triglycerides 3040%
Free fatty acids 1525%
Saturated 50%
Monounsaturated 48%
Polyunsaturated 2%
Wax esters 2025%
Squalene 1012%
Cholesterol 13%
Cholesterol esters 23%
B. Organic (trace)
ldehydes, Ketones, Amines, Amides, Alkanes, Alkenes, Alcohols, Phos-
pholipids, Pyrroles, Pyridines, Piperidines, Pyrazines, Furans, Haloalkanes,
Mercaptans, and Suldes
Table 1. Organic Composition of Sebaceous Secretions
Control eRace
TM
with DeGreez
TM
Time
0
Time
24 Hr
Table 2.
1 The University of Southern Mississippi, 2 Reactive Surfaces
*Fig 1-3 Photos Courtesy of Dr. Jorn Chi-Chung Yu, Forensic Science Program,
College of Criminal Justice, Sam Houston State University
36-37 Reactive 0614.indd 37 5/28/14 10:17 AM
FEATURE
Abstract
UV curing processes have been used extensively in many differ-
ent industries such as packaging, printing inks and protective
coatings for wood, plastics and metal. Advantages of UV cur-
ing are instant drying, low operating cost, improved quality and
reduced space.
Waterborne UV curable coatings green coatings have
been developed to replace conventional UV curable coatings
with VOC emissions. It can be a challenge when light stabilizers
are required to protect coatings to UV degradation.
The novel light stabilizer (NLS) is developed specifcally for
waterborne UV curable coats. This article is a comparison study
of three different light stabilizers to disperse in water and wa-
terborne UV curable coating. Test data showed that NLS in a
waterborne clear UV curable coating would not have negative
impacts to cure speed. The results confrmed that by increasing
the concentration of NLS in the top coat can effectively protect
from UV light degradation.
Introduction
UV curable coatings require direct UV light to initiate monomers
and oligomers. It is converted from a liquid into a solid flm. UV
curing coatings feature speed in production and are faster in
drying. However, most polymers are susceptible to degradation
by UV and visible light. It requires light stabilizers to enhance
the durability from sunlight degradation. To understand more
on the light stabilizers, it can be divided into two groups: UV ab-
sorbers (UVA) and the Hinder Amine Light Stabilizers (HALS).
UVAs function is absorbing UV light and transforming it into
heat and the HALS is best known to capture free radical to pre-
vent material degradation.
It is important to know UV curable coatings especially in
dry faster system. Photo initiator absorbs UV energy to initiate
curing processes. UV absorber absorbs UV energy to prevent
coatings damages. As a result, UV absorber and photo initiator
are competing for UV energy to cause negative impacts about
cure speed. The NLS can meet this problem.
UV radiation is a well-accepted technology. However the UV
curable coatings have odor, emission monomers and not zero
VOC emission .
The UV curable waterborne coating has both the advantages
of waterborne coating and UV curable coating such as non tox-
ic, pollution-free, and safety in use. In recent years the research
and development has grown faster.
This subject of this article is to show the use of newly devel-
oped liquid NLS, designed for waterborne UV curable coatings,
is effectively to protect from UV light degradation and would
not have negative impacts to cure speed.
Experiment
The model formulation used in this study was classifcation of
light stabilizers and compositions of waterborne UV curable
coating. Their detail compositions are shown in Table 1 and
Table 2. Design of Experiment (DOE) was used to design test
runs as well as to analyze test data. DOE technique allows us to
validate the data.
By Yung-Chi Yang, Yu-Shu Sung , Yin-Ting Lai, Chung-Han Lu,
Hsiao-Fang Chiu, Chih-Hsien Chein, Steven Lee and Dr. Yao-Hsing Huang
Light Stabilizers Make The
UV Protection Of Waterborne
UV-curable Coatings Easier
Ingredients Characteristic
A UVA (for solvent-based system)
NLS Blend UVA and HALS (for water-based system)
B Blend UVA and HALS (for solvent-based system)
Table 1: Classication of light stabilizers
38-40 Everlight Feature 0614.indd 38 5/28/14 10:31 AM
FEATURE UV Coatings
Dispersion Tests
Waterborne UV curable coatings are based on water soluble or
water dispersed resins. It is non-toxic, odorless and nonfamma-
ble. Liquid light stabilizers are normally not easy to disperse in
water-based UV curable coatings. Adding UV stabilizers directly
to water-based paint system will cause condensation in coatings
and make it diffcult to use. After mixing together, we use flter
paper to test.
If the residual is less, the performance is better. On the other
hand, it can be used directly and homogenously disperse in wa-
terborne UV Curable resin. According to dispersion test, NLS is
the best performance in both systems. Photos of 10% different
types of light stabilizers in waterborne UV curable coating is
fltrated tested (as shown in Figure 2).
Minimal Energy to Reach Curing Tests
Waterborne based UV curable coatings were made with wire-
wound rod on coated Leneta charts. The dry flm thickness
(DFT) was 15m and heated in an oven at 60C for 2 min. The
next were cured under a 1 x 150w/cm high-pressure Hg lamp.
Cure speed was recorded when coating left no visible marks af-
ter a fnger nail scratched across the coating surface a few times.
The result shows that NLS would not have negative impacts to
cur speed (as shown in Figure 2).
Weathering Test
Before and after exposure of delta Y measurements (as shown
in Figure 3) of adding NLS, coatings would receive different
degrees of the protection according to each consumption level.
Evidently, a higher use level provides a better protection.
Experiment procedure:w
Model: Q-U-V Accelerated Weathering Tester
Test Model: ASTM G154-1(QUV with UVB-340 light bulb)
Test Time: 120 hours
Material: Plastic
Characteristic
Polyurethane Dispersion ( for water-based system )
Photoinitiator ( for water-based system )
Table 2: Compositions of waterborne UV model formulation
Figure 1: Photos of 10% different types of light
stabilizers in waterborne UV curable coating is
ltrated tested
Residual =6.5%
10% NLS
Residual=80.5%
10% A
Residual =75.4%
10% B
Figure 2: NLS is with waterborne UV-curable coatings for
plastic coating. Results show NLS would not have negative
impacts to cure speed
Figure 3: NLS is with UV-curable clear resin for
plastic coating after 120 hrs QUV-340nm expo-
sure. Results show NLS was able to minimize
discoloration to the coatings
FEATURE UV Coatings
Results
Our data confirmed that NLS can
be used directly and homogenously
disperse very well in waterborne
UV curable coating and water sys-
tems. Test data showed that NLS in a
waterborne clear UV curable coating
would not have negative impacts to
cure speed.
The increasing the concentration
of NLS in the waterborne UV curable
coating can effectively protect from UV
light degradation.
Conclusion
Environmentally friendly coatings are the
trend for future development in the coat-
ing industry. In this article we highlighted
the benefts of using NLS in waterborne
UV-curable coating system.
Coating manufactures may still need
to run the experiments to confrm their
coating systems are compatible. The com-
pany who can offer tailor UV absorber
and light stabilizer products will have the
key to providing UV protection in the
manufacturers coating products. CW
Everlight Chemical Industrial
Corporation
6th Fl, 77 Tun-Hua S. Rd. Taipei,
Taiwan R.O.C
Tel: +886-3-4837682; Fax: +886-
3-4837683; gigi@ecic.com.tw;
www.everlight-uva.com
After Test
- - - - - - - - - -
Before Test
Y = 6.6 Y= 2.2
Blank 3% NLS
FEATURE
Andr Veneman, Corporate Director Sustainability & HSE, AkzoNobel
I
n this world of constrained resources, businesses across
the globe are working hard to become much more effcient
and to minimize waste. Although progress is being made by
some, the reality is that the world is still terribly ineffcient.
We have become very good at working effciently within si-
los, in very specialist processes, but we fail to spot opportunities
across different systems. We simply dont ask ourselves the right
questions would someone else want this waste product? Could
we harness it as a power resource? Could it be used somewhere
else in the cycle?
Unfortunately, because our economy has been built on the
false notion that there is an endless supply of cheap materi-
als these questions often go unasked. According to the Ellen
MacArthur Foundation, the adoption of circular business mod-
els in the EU manufacturing sector could realize net materials
cost savings worth up to $ 630 billion p.a. towards 2025stim-
ulating economic activity in the areas of product development,
remanufacturing and refurbishment.
Our current model of becoming more effcient incrementally
will not be enough to realize these savings. Furthermore, it is
anticipated that rare earth materials, such as indium needed
for smartphone touch screens, europium used for light bulbs
and erbium, which is essential for fber optics, are all due to
be exhausted within 5-10 years. A radical change in mindset is
therefore required.
We need to dismiss the whole concept of waste and think
about entire operating systems. Every liter of water can be re-
used; every vegetable leaf can be used as food or as biomass for
energy. Ultimately its not about using less and less but about
thinking in a completely different way to fnd a new cycle that
works. This requires us to see value in every material that we
use. This is not about corporate social responsibility but about
good business sense as a scarcity of raw materials, combined
with a rapidly growing global middle class, puts pressure on our
current linear model.
Moving to a more circular model allows a company to keep
the value of its stock of raw materials within its own system.
For example Desso, which makes carpets and artifcial grass, is
already experiencing the benefts of this through a combination
of leasing out its products and making them easily recyclable.
A circular model also provides incentives to create prod-
ucts that are longer lasting. At AkzoNobel because we supply
coatings as a service, we design for longevity. Our outdoor and
indoor paints are designed to last to reduce both maintenance
costs and environmental impact. Furthermore, our coatings
work hard to protect the integrity of the original substrate to
ensure it can be reused effectively.
This circular thinking cant just be restricted to a companys
own operations. Due to the complex nature of global value chains
it needs to run across to customers, suppliers, business partners and
communities. If our customers want to produce products that can
be 100 percent re-used and recycled we should think how we can
help our customers to design these. Ultimately if this approach is to
reach scale, we will need to take a systems-based approach.
What all companies who support the circular economy are
certain about is that the current system will at some point have
to dramatically change and so those companies which fnd
early solutions, will stand to beneft.
At AkzoNobel we know only too well that our future hinges
on our ability to do radically more with less. But our story is
an optimistic one we are determined to turn what is an obvi-
ous challenge into an opportunity and bring more value to our
customers and society in general. We call this approach Planet
Possible its our commitment to fnding opportunities where
there dont appear to be any. CW
Radical Resource Efciency
Requires a New Mindset
There is No Such Thing as Waste
Moving to a more circular
model allows a company to
keep the value of raw materials
within its own system.
41 AzkoNobel 0614.indd 41 5/28/14 10:37 AM
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Arkema has opened a new develop-
ment and application laboratory at its
Araariguama plant in Sao Paulo, Brazil
dedicated to the Arkema Coating Resins
and Coatex businesses. Arkema Coating
Resins is a business unit of Arkema;
Coatex is a subsidiary of Arkema Group.
The new facility will focus on inno-
vation and technical customer support
across several market segments, includ-
ing coatings, adhesives, construction,
textiles, mineral processing, paper and
graphic arts. More than 150 agents, au-
thorities, suppliers and partners were in-
vited to attend an opening ceremony at
the new facility.
Were very confdent that well be
able to provide an effcient technical ser-
vice to both our current and new custom-
ers using the resources of our new lab,
Neide Jiuliani, research and development
manager for the business units, explained.
Arkema has invested approximately
$2.5 million to construct and equip the
new lab. Tests performed at the facility
will include methods crucial to customer
applications, including chromatography,
glass transition temperature, metal fnish-
ing technology (MFT), rheometer, scrub
resistance, washability, peel, shear, tack,
elongation, traction and particle size
Additionally, the facility will support
the introduction of the ENCOR brand
into the Brazilian market. ENCOR prod-
ucts produced at the same site include
ENCOR 726, ENCOR 726 Plus and
ENCOR 1243 latexes.
BASF Boosts Photoinitiator
Production in Mortara
In 2014, BASF will invest 4 to 6 mil-
lion in its facilities in order to ensure
the highest standards of safety and en-
vironmental protection and to improve
the effciency of the production lines. In
addition, BASF extends its production of
photoinitiators in Mortara. The site is
one of the largest in the world for the
production of photoinitiators.
The development, production and
marketing of photoinitiators are a core
business of BASF. BASF has built up a
leading position in the UV coatings and
inks market, with a strong portfolio
comprising photoinitiators, light stabiliz-
ers, formulation additives and UV resins
supported by intensive technical service.
A dded in very small quantities, photo-
initiators speed up the drying process for
UV curable coatings, inks and adhesives
by triggering chemical reactions upon ex-
posure to UV light.
Clariant Selects Myriants
Bio-Succinic Acid for HP
Quinacridone Pigments
Clariant is incorporating renewable raw
materials into Quinacridone pigments
produced at its Frankfurt-Hoechst facil-
ity in Germany. The achievement makes
Clariant the frst pigment producer to of-
fer high performance pigments that are
based on bio-succinic acid solutions.
In 2014, a signifcant share of
Quinacridone pigment production at the
plant will use bio-succinic acid supplied
by Myriant, a recognized leader in the de-
velopment of renewable chemicals. Made
from renewable raw materials, Myriants
bio-succinic acid is a reliable substitute
for fossil-based succinic acid. Myriants
bio-succinic acid can directly substitute
fossil-based succinic acid, reducing the
environmental footprint of the end prod-
ucts being manufactured without any
impact on the production process or pig-
ment quality.
Union Process Earns ISO
9001:2008 with Design
Certication
Union Process, Inc., known globally as a
manufacturer of particle size reduction
and dispersing equipment as well as relat-
ed services for a broad range of research
and industrial applications, has been cer-
tifed to ISO 9001:2008 with Design.
The quality assurance process was
achieved over several months with the
culmination coming in April of 2014.
The quality management system covers
the design and manufacturing of size
reduction equipment, the manufacturing
of rubber based ink, and provider of lab
and tolling services for the industrial and
commercial markets.
ISO 9001:2008 with Design certif-
cation covers all aspects of a companys
activities, from initial contact with the
customer through product delivery and
on to customer service.
Verdezyne Produces One
Metric Ton of Bio-Based
DDDA Used to Make
Powder Coatings
Verdezyne, Inc., a privately-held indus-
trial biotechnology company focused
on producing renewable chemicals, has
produced more than one metric ton of
bio-based dodecanedioic acid (DDDA)
using its yeast platform and downstream
process. The Michigan Biotechnology
Institute (MBI) and the Michigan State
University (MSU) Bioeconomy Institute
(BEI) worked with Verdezyne to run the
bio-based DDDA process at the 4,000-li-
ter scale. This production confrmed the
scalability of Verdezynes process and
produced polymer-grade material for po-
tential customers and partners.
Dodecanedioic acid is a dicarboxyl-
ic acid used to make nylon 6,12, mold-
ing resins, lubricants, adhesives, and
powder coatings, as well as end prod-
ucts such as fishing line, toothbrush
bristles and fuel lines. This industrial
chemical is currently made from petro-
leum-based intermediates.
Sirrus Unveils New
Chemistry Platform for
Adhesives, Coatings and
Inks
Sirrus, a manufacturer of high-perfor-
mance monomers formerly known as
Bioformix, has successfully developed a
Arkema Opens New Development
and Application Laboratory in Brazil
42-44 Indy 0614.indd 42 5/28/14 10:38 AM
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new chemistry platform that promises
to transform a range of adhesive, coat-
ing, printing and resin applications for
the automotive, building and construc-
tion, packaging, electronics and other
industries. Sirrus 1,1-disubstituted al-
kene monomer technology, and the
combination of properties it enables, is
now being made available for sampling
to industrial manufacturing and assem-
bly partners. Launched under the trade
name Chemilian, the monomers, when
formulated with other components, fa-
cilitate a variety of product and process
improvements, according to the compa-
ny. Chemilian-enabled adhesive, coatings
and inks do not require external energy
sources such as ovens or solvents to ac-
tivate, simplifying production and saving
money. They cure ambiently and bond in
minutes, saving time. Formulations can
be tuned to each users optimal working
conditions. Plus, Chemilian-based prod-
ucts can deliver superior chemical and
temperature resistance, low odor, optical
clarity and no blooming, all while meeting
the demand for environmental suitability,
including reducing the need for building
block materials including bisphenol-A
(BPA), formaldehyde or styrene.
LORD Corp. Earns
Second Caterpillar SQEP
Certication
LORD Corporation announced that
its Bowling Green, KY and Cambridge
Springs, PA facilities were awarded
the Caterpillar Silver Certifcation as
part of the Caterpillar Supplier Quality
Excellence Program (SQEP). The certif-
cation recognizes suppliers who are dedi-
cated to providing excellence in many
areas of business-to-business relation-
ships and is awarded to only those who
demonstrate world-class performance on
an ongoing basis. LORD Corporation
earned the bronze certifcation in 2013
and earned silver recognition upon recer-
tifcation in 2014.
SQEP is Caterpillars operational ex-
cellence initiative that recognizes a sup-
pliers commitment to meet and sustain
high-quality standards. SQEP incor-
porates industry-proven quality tools
and system requirements, including ISO
certifcation, supplier parts per million
(PPM), on-time production part approval
process (PPAP), statistical process control
(SPC) on key characteristics, Six Sigma
deployment, supplier capacity, and 96
percent on-time delivery to production
and service.
These requirements ensure that sup-
pliers achieve these high standards and
deliver best-in-class performance.
TEGO Launches Spanish
Language Web Site
TEGO has launched a Spanish-language
web site. From the tego.us homepage,
Spanish speaking customers can now
view its product portfolio, TEGOs prod-
uct selection tool, and detailed descrip-
tions on service.
Solvay Publishes its 2013
Sustainable Development
Report
Solvay has published its 2013 Sustainable
Development Report, showing a variety
of concrete measures that the Group has
put in place to become a model in sus-
tainable chemistry, supporting its long
term growth.
Solvay last year developed fve priori-
ties for 2020 to answer to social, societal
and environmental challenges:
To achieve excellence in safety,
health and occupational hygiene for
everyone on all sites in 56 countries
To increase the share of its sales in mar-
kets or with activities meeting the re-
quirements of sustainable development
To improve the performance of its
technologies, processes and products
so as to avoid any harm and to limit
their environmental impact through-
out the lifecycle of its products
To lower greenhouse-gas emissions,
energy and water consumption, to re-
duce negative impacts on soil, water,
air quality and the use of resources
To develop rich and balanced social
dialogue.
Bayer to Expand Production
of Hydrochloric Acid for TDI
at its Dormagen Plant
Bayer MaterialScience has been issued the
permit for the expansion and operation
of its hydrochloric acid facility in
Dormagen. The Cologne district
authority issued the correspond-
ing ruling following a detailed
appraisal. The company can now move
forward with the European-wide market-
ing of hydrochloric acid, which occurs as
a by-product in the production of poly-
urethane raw materials. The volume will
increase as result of the world-scale plant
for the production of TDI (toluene di-
isocynate) currently under construction.
Greater use will be made in the future of
the hydrochloric acid as starting material
for other production operations both in-
side and outside Chempark Dormagen.
Expansion of the hydrochloric acid facil-
ity is taking place while operations con-
tinue, and is scheduled for completion in
the second half of this year.
The company currently is investing
some 250 million in the new TDI facility.
The chemical is needed as a precursor for
the production of fexible polyurethane
foams, which are used to make many ev-
eryday products such as mattresses and
car seats. Including the plans of addition-
al area companies to build plants associ-
ated with the production of TDI, overall
investment in the Chempark totals more
than 400 million.
BASF Doubles Production
Capacity of Hexamoll
DINCH to 200,000 MT
BASF has doubled capacity of its non-
phthalate plasticizer Hexamoll DINCH
from 100,000 MT to 200,000 MT per
year at its site in Ludwigshafen, Germany.
With a second Hexamoll DINCH plant
BASF will satisfy growing customer de-
mand and strengthen supply security
worldwide while continuing to ensure
consistently high quality . The plant has
started up successfully and the expand-
ed capacity is available from now on.
Hexamoll DINCH is a non-phthalate
plasticizer especially developed for ap-
plications with close human contact. Due
to steadily growing demand since its mar-
ket launch in 2002, Hexamoll DINCH
has become an established plasticizer
in food packaging, medical devices and
toys. During the last few years there was
also an increasing demand in the fooring
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and wall covering industry.
With its excellent toxicological
profle and low migration rate
Hexamoll DINCH has set high
quality standards and is the ideal choice
for a wide range of applications. Several
leading brand owners and market play-
ers put their trust in Hexamoll DINCH.
In the last few years we have been ex-
periencing a strong customer demand for
alternatives to traditional phthalates and
a market change to non-phthalate plas-
ticizers, said Prof. Dr. Rainer Diercks,
president of BASFs Petrochemicals
Division. With our second Hexamoll
DINCH plant and the doubled capac-
ity we support our customers in manag-
ing this change and making the move to
Hexamoll DINCH.
AkzoNobel Opens New
Membrane Electrolysis
Plant in Germany
AkzoNobel inaugurated its new, highly
effcient chlorine membrane electrolysis
plant in the Rhein-Main area, Germany.
The Frankfurt-based plant is the result of
a major conversion and expansion project
begun in 2011 and involving a 140 mil-
lion investment by the company. Capacity
has been increased by 50 percent while at
the same time reducing the plants overall
ecological footprint by some 20 percent.
This investment in our Specialty
Chemicals business highlights the steps
we are taking to strengthen our market
positions and further improve our perfor-
mance as a company, said AkzoNobel
CEO Ton Bchner. We are constantly
looking for new and innovative ways to
improve our operational effciency, drive
our sustainability agenda and improve
our service to customers.
Added Werner Fuhrmann, the com-
panys executive committee member re-
sponsible for Specialty Chemicals: This
plant produces building blocks for the
manufacture of products we all use on
a daily basis ranging from pharmaceuti-
cals and tooth paste to door and window
frames. By radically improving our eff-
ciency and increasing our use of renew-
able energy, we can take signifcant steps
in making these everyday essentials even
more sustainable.
Tarek Al-Wazir, Minister for Economy,
Energy, Transport and Regional
Development for the federal state of
Hessen said: The new chlorine produc-
tion facility of AkzoNobel Industrial
Chemicals is a good example that econ-
omy and ecology are compatible; and it
is a strong signal for the strengthening of
the chemical cluster Hessen.
The facility has been converted to
the latest generation membrane technol-
ogy. Radical effciency improvements
will reduce energy consumption by 30
percent per ton of product. Boosting
chlorine production capacity up to 250
kilotons per year will also reinforce the
companys leading positions in Europes
chlor-alkali markets. Work at Frankfurt
started in 2011, with commercial pro-
duction from the new plant expected to
come on stream in the next few weeks.
The site is one of three chlorine plants
operated by AkzoNobel in Germany, the
other two being located in Bitterfeld and
Ibbenbren. Products from the salt-chlo-
rine chain, including chlorine, caustic lye,
and derivatives including MCA and chlo-
romethanes, are essential basic chemicals
and are used in a large variety of products
and processes, ranging from water disin-
fection to clothing, amongst other things
in the manufacture of epoxies, polyure-
thanes, polycarbonates, PVC and tita-
nium dioxide. They are also used in the
manufacture of more than two thirds of
all pharmaceuticals.
BASF and Yara Plan to Build
Ammonia Plant in Freeport,
Texas
BASF and Yara have progressd with
their plan to jointly build a world-scale
ammonia plant on the U.S. Gulf Coast.
The proposed plant would be located at
the existing BASF site in Freeport, Texas,
have an annual capacity of 750,000 met-
ric tons and be based on a hydrogen-syn-
thesis process.
Further details of the planned joint
venture are currently under discussion
between the parties. The project is sub-
ject to fnal approval from the respective
boards of directors of BASF and Yara.
BASF, which has a strong presence in the
U.S. is currently a major user of ammonia
for its U.S. downstream activities and in-
tends to further strengthen its backward
integration. Yara, with its global ammo-
nia network and market expertise, seeks
to strengthen its presence in the U.S.
Evonik Commences
Isophorone Facilities in
China
Evonik Industries has commenced an in-
tegrated production complex for isopho-
rone and isophorone diamine in Shanghai,
China. The company has invested more
than 100 million in the facilities, which
will have an annual output capacity of
50,000 metric tons. Construction in the
Shanghai Chemical Industry Park (SCIP)
took less than two years. Evonik primar-
ily plans to use the output of the new
plants to serve customers in the coatings
and paint, construction, adhesives, and
composite industry in Asia.
The new plant continues our success-
ful growth story in isophorone chemis-
try. We are now represented in the three
major economic zones, Europe, NAFTA,
and Asia, with fully backwards inte-
grated production facilities to tap into
attractive new growth opportunities,
said Patrik Wohlhauser, member of the
Evonik Industries executive board and
chief operating offcer. Evonik has ffty
years of experience with isophorone
chemistry and continuously improves
its process technologies. So far products
based on isophorone (crosslinkers) were
being manufactured in Marl and Herne,
Germany, and in Mobile, Alabama, U.S.
Evonik is the only company world-
wide to cover the entire supply chain of
isophorone and its derivatives. We now
are in a position to quickly and reliably
supply our customers in China and other
Asian countries from our regional pro-
duction, consistently offering products
of high quality and purity, explained
Ulrich Ksthardt, head of the Coatings
and Additives Business Unit. In addition
to the new production complex, Evonik
built an application technology service
center with state-of-the-art laboratories
at the Xinzhuang site in Shanghai. The
custom-tailored isophorone solutions
will strengthen the competitiveness of
Asian customers. CW
42-44 Indy 0614.indd 44 5/28/14 10:38 AM
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Ross Offers Vertical Blenders
Designed for low-impact blending, Ross
Vertical Blenders feature a conical vessel
and a slow-turning screw that can thor-
oughly agitate a wide variety of materi-
als including powders, granules, pellets,
fbers, slurries and pastes. The screw
turns on its own axis while being rotat-
ed around the vessel by an orbital arm.
Batch materials are lifted to the upper-
most level of the cone then cascade slowly
back down in regions opposite the mov-
ing screw. This mechanism is not only
advantageous for blending friable ingre-
dients but also for coating solids with a
minor liquid component and for vacuum
drying of heat-sensitive applications.
Available in many sizes from 1 through
500 cu.ft., Ross Vertical Blenders do not
require a bottom support bearing to keep
the screw steady so discharge is always
virtually 100 percent complete. This un-
supported screw design also simplifes
cleaning and maintenance.
Union Process Manufactures
A Pair of S-400 Attritors
Union Process, Inc., a manufacturer
of particle size reduction and dispers-
ing equipment as well as related ser-
vices for a broad range of research and
industrial applications, has built two twin
S-400 Attritors. The wet grinding batch
Attritors were built for a customer grind-
ing Alumina. The customers throughput
requirements dictated the need for these
two large production mills. The starting
size of the customers material was ap-
proximately 300 microns.
Union Process was able to reduce the
size of the starting material to as small as
one to two microns in a very short time
(especially when compared to a ball mill).
Union stated that attritors are simple to
operate, very energy effcient and require
no premixing. The tanks are constructed
of 304 stainless steel, ceramic-lined and
are jacketed for cooling. The shafts are
stainless steel and the arms are sleeved
with tungsten carbide. The slurry capacity
of each S-400 Attritor is approximately
280-300 gallons. The grinding media
loading for each mill is approximately
300 gallons. Each S-400 is powered by a
75 HP, 2-speed, TEFC motor.
Red Devil Equipment
Introduces New Product
Red Devil Equipment Company intro-
duces the all-new ergonomically de-
signed DynoLift Transfer Cart. Safely
and easily move hundreds of pounds
of materials in pails, boxes, cartons or
more in virtually any commercial envi-
ronment. Capable of carrying three fve-
gallon pails and four four-gallon cartons,
the productivity-boosting DynoLift can
replace hours of manual labor over the
course of a day while virtually eliminat-
ing the risk of injury.
Grieve 750F Electric Walk-
in Oven for Drying Resins
Grieve offers model No. 941, an elec-
trically heated 750F (~399C) walk-in
oven, currently used for drying resin
mixtures. Workspace dimensions on
this oven measure 48W x 48D x
72H. 60KW are installed in Incoloy-
sheathed tubular elements to heat the
unit, while a 4200 CFM, 3-HP recircu-
lating blower provides horizontal air-
fow across the load.
This Grieve walk-in oven features 6
insulated walls throughout, Type 304 2B
stainless steel interior with continuously
welded seams, stainless steel exterior with
#4 brushed fnish and heavy-duty double
front doors.No. 941 also features a digi-
tal programming temperature controller
and 10 diameter circular chart recorder
onboard.
Huber Launches Hydral
Coat 2 Ultrane Alumina
Tryhydrate
Huber Engineered Materials has intro-
duced Hydral Coat 2 Ultrafne Alumina
Trihydrate (ATH) for use in coil coatings
and other high performance coating-
related applications. In coatings applica-
tions with low flm thicknesses, extenders
are not commonly used because they
adversely affect the gloss and/or perfor-
mance properties. Huber conducted an
analysis comparing high-gloss white and
black coil coatings without extenders
versus the same coatings extended with
Hydral Coat 2 Ultrafne ATH.
The coatings delivered the same
performance, including 2,000 hours of
QUV weathering. In addition to a par-
tial replacement of TiO2, Hydral Coat
2 Ultrafne ATH replaced a portion of
resin content. The result is a lower cost
per gallon without any adverse impact on
aesthetics, fexibility or durability.
Emerald Unveils FOAM
BLAST 4213 and 4149
Defoamers
Emerald Specialties Group, a business
group of Emerald Performance Materials,
has introduced two new 100 percent ac-
tive FOAM BLAST defoamers for coat-
ings and graphic arts, including both
aqueous and energy curable (UV/EB)
applications.
FOAM BLAST 4213 is an innova-
tive, organo-modifed silicone (OMS)/
synthetic antifoam product, while
FOAM BLAST 4149 is a synthetic block
copolymer composition developed as a
non-silicone alternative, according to
the company.
Both new products offer excellent ini-
tial and long-term foam control for prod-
ucts such as interior and architectural
coatings and fexographic inks, according
to the company. FOAM BLAST 4213 and
4149 can both be added at low use levels
during pigment grinding or let-down to
achieve excellent long-term foam control
and a superior fnish free of defects, cra-
ters or fsheyes caused by foam, accroding
to the company. Both products are low-
VOC and free of alkylphenol ethoxylates
(APE).CW
45 Suppliers Corner 0614.indd 45 5/28/14 10:38 AM
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PPG Industries announced two execu-
tive appointments, effective immedi-
ately. Dave Cole, former president of
Transitions Optical, has been appoint-
ed vice president, Packaging Coatings.
Cole reports to executive vice president
Viktor Sekmakas. PPG has complet-
ed the sale of its 51-percent owner-
ship interest in its Transitions Optical
joint venture. Anup Jain, previously
PPG vice president, Silica Products,
has been appointed vice president,
Specialty Coatings and Materials. In
this expanded leadership role, Jain will
assume responsibility for the optical
monomers and coatings and OLED/
specialty synthesis businesses, and the
photochromics research-and-develop-
ment organization. He will continue to
oversee PPGs silica products business.
Jain reports to Sekmakas.
These executives have demonstrat-
ed strong performance in leading their
respective businesses. I am confident
that Dave and Anup will continue to
contribute significantly to PPGs busi-
ness success in these key leadership
roles, Sekmakas said.
Rick Elias, previously senior vice
president, Optical and Specialty
Materials, has retired from the com-
pany. Elias joined PPG in 1975 as a
chemist at the companys Allison Park,
PA coatings research and development
center. He was named vice president of
sales and marketing when Transitions
Optical, Inc. was established in 1990,
and he progressed through various
leadership roles in PPGs optical prod-
ucts business, prior to being named
senior vice president, optical and spe-
cialty materials, in 2008.
Ricks leadership in building the
Transitions Optical business from the
ground up to its current status as a
global leader in photochromic oph-
thalmic eyewear is one of PPGs great-
est success stories, said PPG chairman
and CEO Charles E. Bunch.
William L. Baker Named VP
North American Operations
at Sudarshan
Sudarshan has announced that William
L. Baker will assume responsibility for
their North American
Operations for the
Industrial Division, re-
sponsible for Pigments
and Effect Pigments in
the coatings, inks and
plastics markets. This
role will be accountable
to expand Sudarshans
position in North
America while ensuring a strong presence
with both local and global customers.
Bakers 26 years of global pigment
and additive experience with Ciba, along
with his six years of global experience
with International Specialty Products
and Ashland Inc., will be instrumental
in helping him attain Sudarshans goals.
His work experience includes sales, mar-
keting, product management, technical
service, M&A manager for a pigment
joint venture in Asia, as well as numer-
ous years as VP of business operations for
large multi-national corporations.
BASF Appoints Franois
Desn to Lead Global
Water, Oileld and Mining
Solutions
BASF has appointed Franois Desn
as senior vice president, Global Water,
Oilfeld and Mining Solutions, BASF
SE, Ludwigshafen. He succeeds Steffen
Kudis, who will assume responsibility
for the Global Strategic Management
and New Business Development Unit,
Performance Chemicals, BASF SE. Desn
started his professional career with
Rhodia, where he held a variety of posi-
tions. In 2003, he joined BASF as busi-
ness development manager, Corporate
Planning and Controlling, BASF
Coatings. He later moved on to hold
management positions in the coatings
business of BASF in the Asia Pacifc re-
gion. Prior to his new role, he was se-
nior vice president, Global Leather and
Textile Chemicals, BASF South East Asia
Pte. Ltd., based in Singapore.
Fergus Clarke Joins
Picodeon as CEO
Picodeon, a Finnish coating technology
specialist announced that Fergus Clarke
has joined the company as chief execu-
tive offcer. Clarke brings more than 25
years of global high technology manage-
ment experience. His appointment comes
at a point where Picodeon is experienc-
ing strong interest from OEMs in battery,
LED, optical and life science applications,
the company reported.
PolyOne Makes Executive
Appointments
PolyOne Corporation has made two ex-
ecutive appointments. Mark Crist will
become senior vice president, president
of distribution, and Kurt Schuering will
serve as vice president, global key account
management. Crist will be responsible for
driving proftable growth and customer
service for PolyOnes $1.1 billion distri-
bution business.
PolyOne distributes a diverse portfo-
lio of engineering and commodity grade
polymers on behalf of its world-class
suppliers in North America, Asia and
Central America. Crist joined PolyOne
in 2008 as a global commercial director.
He was later promoted to vice president,
key account management, where he was
responsible for building and growing
PolyOnes largest multinational customer
relationships. He also served as vice pres-
ident of Asia, while based in Shanghai,
where he led PolyOnes growth in the
region to unprecedented levels in 2013.
Prior to PolyOne, Crist spent 20 years
with Nalco Chemical Company, serving
in various sales, marketing and general
manager roles focused on specialty mar-
kets in Europe and North America. CW
PPG Makes Executive Appointments
William L. Baker
46 People 0614.indd 46 5/28/14 10:39 AM
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June 17 - 18, 2014
Powder Coating Summit
Columbus, OH
Powder Coatings Institute
814-833-0681
www.powdercoating.org
June 23, 2014
Metro New York Coatings Association
Neshanic Valley Golf Club, Neshanic, NJ
732-291-0168
www.mnyca.org
info@mnyca.org
July 4 - 6, 2014
Surface and Coating Expo 2014
Chennai Trade Centre, Chennai, India
Kalyani Gupta
+91 44 42 444 555
www.cii.in
July 14 - 17, 2014
International Roof Coatings
Conference Registration
Royal Sonesta Harbor Court Hotel in
Baltimore, Maryland
events.r20.constantcontact.com
July 21 - 23, 2014
Missouri S&T Introduction
to Coatings Composition and
Specifcations
Rolla, MO
Catherine Hancock
573-341-4419
coatings@mst.edu
coatings.mst.edu
September 3 - 5, 2014
Asia Pacifc Coatings Show 2014
Location: Balai Sidang Jakarta
Convention Centre
www.coatings-group.com
kezchen@dmgeventsme.com
September 16 - 17, 2014
ACSeries: Metal Proection through
Coating Technology
Sheraton Inner Harbor, Baltimore, MD
American Paint Association
www.paint.org
September 16 - 18, 2014
Powder Coating Show
Indianpolis, IN
September 22, 2014
Latex Film Formation
London, UK
Emulsion Polymers Consulting and
Education, LLC
603-742-3370
info@epced.com
September 28 - October 1, 2014
CPP EXPO
McCormick Place South Hall,
Chicago, IL
Dave Berns
201-881-1654
dberns@cppexpo.com
www.cppexpo.com
October 7 - 8, 2014
Powder Coating 202 - Optimizing
Your Powder Coating Operation with
Lab
Amherst, OH
October 15-16
North American Coatings Congress
Hyatt Regency Hotel, Casablanca, Morocco
www.coatings-group.com
October 27-29
Rheology Fundamental &
Applications for Synthetic Latices and
Associated Coating Formulations
San Diego, CA
603-742-3370
info@epced.com
www.epced.com
November 4 - 6, 2014
Powder Coating 101 - Basic Essentials
with Lab
Jacksonville, FL
December 3 - 5, 2014
CHINACOAT2014
Chinese Imort and Export Fiar
Complex, Guangzhou, China
Sinostar International
852-2865-0062
www.chinacoat.net
info@sinostar-intl.com.hk
December 9 - 10, 2014
Powder Coating 202 - Optimizing
Your Powder Coating Operation with
Lab
Indianapolis, IN
2015
March 16-18, 2015
Middle East Coatings Show 2015
Dubai International Convention and
Exhibition Center, UAE
+44 (0) 1737 855 109
chrishamilton@dmgeventsme.com
May 18-21, 2015
Eastern Coatings Show
Taj Mahal Hotel and Resort
Atlantic City, NJ
Ann Fody
732-291-0165
fodyassociates@comcast.net
www.mnyca.org CW
Surface and Coatings Expo July 4-6 in Chennai
Do you want your
event included here?
Contact Kerry Pianoforte, Editor:
kpianoforte@rodmanmedia.com
47 Meetings 0614.indd 47 5/28/14 10:44 AM
Classifieds
Products & Services
Equipment for Sale
Blades
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Scan to learn more
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Classieds
Advertising Index
Company Name Page Phone Website
AGC Chemicals Americas, Inc. 17 610-423-4300 www.agcchem.com
BASF Corporation Cover 2 800-231-7868 www.basf.com
Blairgowrie Associates, LLC 18 602-539-2683 www.blairgowrieassociates.com
Chemark Consulting 20 910-692-2492 www.chemarkconsulting.net
Eckart 9 502-775-4241 www.eckart.net
Eurocoat 2014 15 www.eurocoat-expo.com
Evonik Industries 3 732-981-5346 www.tego.us
Hoover Color Corp Cover 4 540-980-7233 www.hoovercolor.com
King Industries 11 203-866-5551 www.kingindustries.com
McDaniel and Associates, PC 20 512-472-8282 www.technologylitigators.com
Rico 7 330.723.4050 www.ricoequipment.com
Sun Chemical 4 800-543-2323 www.sunchemical.com
Sunin Machine Co., Ltd. 13 886-2-22407863-4 www.sunin-machine.com
Products & Services
CLASSIFIEDS CWM0614.indd 3 5/28/14 11:56 AM
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PPG Industries building products group
announced that DURANAR coatings are
being used to paint the 11-story podium
portion of One World Trade Center, the
104-story skyscraper that will soon open
as the centerpiece of the new World Trade
Center complex in New York.
Two colors of Duranar coatings
Bright Silver and Ozark Shadows were
specifed for the project. They will be used
to paint an aluminum screen that will be
fronted by a pattern of glass fns protrud-
ing from slatted stainless steel panels.
The aluminum screen will be illuminated
by energy-effcient LED lights, visible
through the slats, which will make the
podium sparkle at night.
Scott Moffatt, PPG market manager,
building products, said PPG is pleased
to have its coatings featured on such
an iconic structure. One World Trade
Center will be recognized around the
world as a symbol of Americas strength
and resilience, he said. To have our
products appear prominently on such a
visible part of the building is an honor for
PPG and its project partners.
Proven on architectural metals for
nearly 50 years in the toughest envi-
ronments, Duranar 70 percent fluo-
ropolymer coatings have excellent
color and gloss retention and are re-
sistant to chipping, chalking, peeling
and fading as well as environmen-
tal hazards such as dirt, chemicals,
salt spray and acid rain. In addition
to meeting American Architectural
Manufacturers Association (AAMA)
2605 specifications, Duranar coatings
provide architects and building own-
ers with a broad selection of colors
and metallic effects. CW
PPG Supplies Metal Coatings
to One World Trade Center
DURANAR coatings by PPG Industries in Bright Silver and Ozark Shadows were specied to paint the 11-story podium portion of One World Trade Center in
New York. They will be used to paint an aluminum screen that will be fronted by a pattern of glass ns protruding from slatted stainless steel panels. The podium
is designed to protect the lobbies and lower-level mechanicals of One World Trade Center and will feature nearly 700,000 pounds of aluminum extruded and
painted by Keymark Corp., Fonda, NY a member of the PPG CAP CERTIFIED APPLICATOR PROGRAM group. DURANAR coatings will cover 169,000 square feet
of the buildings surface area.
50 Final Coat 0614.indd 50 5/28/14 10:50 AM
Untitled-1 1 11/12/13 12:02 PM Untitled-5 1 11/13/13 11:08 AM
Untitled-3 1 4/9/14 2:14 PM

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For colors as durable as the products you put them on,

Yellow L 1130, our

Liquid Black withstands any chemical attack. In addition, METALURE

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