CRAIG W.

MURRAY
865-567-7897
Ormond Beach FL, 32174 murfam07@yahoo.com
www.linkedin.com/in/craigwmurray/
EXECUTIVE PROFILE
ner!"#e$ re%enue &erformance and $"!n"f"can'(y ra"$e$ cu$'omer $a'"$fac'"on $core$ "n 'he mo$' %o(a'"(e and
com&e'"'"%e of mar)e'$. *'ron!(y comm"''ed 'o and $ucce$$fu( "n +u"(d"n! +u$"ne$$ &erformance 'hrou!h
de%e(o&men' and &romo'"on of 'a(en'. ,ce&'"ona( (eader$h"& $)"(($ ena+(e under-&erform"n! +u$"ne$$ un"'$ 'o
ach"e%e c(a$$-(ead"n! mar!"n$ and &erformance me'r"c$. -"!h(y mo'"%a'ed, re$ourcefu( and $e(f-d"$c"&("ned
&rofe$$"ona(.
BS in Business Administratin Florida State University Tallahassee FL
!EY S!ILLS
Mana"ement Turnarund # Em$%&ee Retentin # 'ri(in" Re(enue Gr)t* + Cst Cntr%
Mu%ti#State Mana"ement # ,ua%it& Cntr% + Custmer Ser(i-e + Fa-i%ities Mana"ement
Pr.it and Lss Ana%&sis + Team Leaders*i$ + In(entr& Mana"ement + Fran-*ise Cnsu%tin"
CAREER SUMMARY
Re"ina% O$eratins Mana"er Famous Brands (Mrs. Fields/TCBY) 2012 - &re$en'
/or) 0"'h Franch"$e 1ar'ner$ 'o ma,"m"#e $a(e$ and &rof"'$, "den'"fy +u$"ne$$ !ro0'h o&&or'un"'"e$ and dr"%e
+u$"ne$$ "m&ro%emen'. 2urren'(y o&era'e$ "n 'hree $'a'e$ 0"'h o%er 60 $'ore$ and 47 franch"$ee$.
Selected Accomplishments:
3m&(emen'ed a !oa( $e''"n! $hee' for (oca( $'ore mar)e'"n! ac'"%"'"e$ 'ha' he(&ed franch"$ee$ "m&(emen'
&ro!ram$ 'ha' ena+(ed o%er 754 of $'ore$ 'o "m&ro%e 'he"r com&ara+(e $a(e$ 'rend$ o%er &re%"ou$ year.
3m&(emen'ed cu$'omer $er%"ce &r"nc"&(e$ and &ro!ram$ 'ha' "ncrea$ed cu$'omer (oya('y and ("f'ed $a(e$ and
cu$'omer $er%"ce $core$ "n re!"on.
2oached franch"$ee$ 0"'h "m&ro%ed u$e and "m&(emen'a'"on of $oc"a( med"a a$ &ar' of a $'ra'e!"c &(an 'o
"ncrea$e $a(e$.
2on'"nua( focu$ on o&era'"ona( "m&ro%emen' and $'andard$ ra"$ed &erformance +y 44 o%er &re%"ou$ '0o
year$ "n com&ara+(e $a(e$.
Mar/et Mana"er0'ire-tr . O$eratins Burger King/eartland Food Cor!oration 2007 - 2011
5ana!e da"(y o&era'"on$ and &romo'e $a(e$ 0"'h"n a 47-re$'auran' re!"on for 'he $econd (ar!e$' Bur!er 6"n!
franch"$ee "n 'he 7*. -o(d 18L re$&on$"+"("'y for 9565: re%enue. Lead 'eam of e"!h' d"rec' re&or'$.
Selected Accomplishments:
*e' u& $core+oard$ 'ha' he(&ed re$'auran' mana!er$ e,ceed &rof"' and (o$$ and 613 !oa($.
3n'roduced $y$'em for 'rac)"n! and ;u"c)(y correc'"n! "n%en'ory, ca$h con'ro( and 0a$'e "$$ue$.
<ch"e%ed !ro$$ &rof"'$ 24 h"!her 'han com&any a%era!e "n an "ndu$'ry 0here cu$'omer (oya('y and 0"("ne$$
'o $&end can chan!e on a momen'=$ no'"ce.
>educed em&(oyee 'urno%er +y 604 'o +e(o0 ha(f 'he "ndu$'ry a%era!e 'hrou!h 'he "n'roduc'"on of ?-"re
>"!h'@, ?Ara"n >"!h'@= ?Area' >"!h'@= &h"(o$o&hy and $'ra'e!"e$. >a"$ed cu$'omer $er%"ce $core$ +y 154
'hrou!h "m&(emen'a'"on of 'h"$ &h"(o$o&hy.
>eco!n"#ed +y mana!emen' for "m&ro%"n! a &oor &erform"n! mar)e' 'o 'o& '"er mar)e' "n '0o year$.
>a"$ed o%er 95000 for (oca( h"!h $choo($ 'hrou!h "m&(emen'a'"on of +enef"' n"!h'$ a' re$'auran'$.
Su$er(isin" Partner Soni" #rive$%ns 2003 - 2007
>e$&on$"+(e for o&era'"ona( &erformance, $a(e$ !ro0'h and re%enue$ for a !rou& of re$'auran'$ 0"'h"n 'he (ar!e$'
cha"n of dr"%e-"n$ "n 'he 7*. 2on'ro((ed 97.25 +ud!e'. O&era'"ona( "m&ro%emen'$ ena+(ed a%era!e %o(ume 'o mo%e
from 91.35 'o 91.75.
Selected Accomplishments:
>e%er$ed ne!a'"%e $a(e$ 'rend$ 'hrou!h e$'a+("$hmen' of $'ron! cu$'omer $er%"ce men'a("'y.
Launched cra$h &ro!ram 'ha' em&ha$"#ed cu$'omer $er%"ce cr"'"ca( 'o "ncrea$"n! $&end"n! and crea'"n!
cu$'omer (oya('y.
Boo$'ed &u+("c &erce&'"on of $'aff fr"end("ne$$ and "m&ro%ed !ue$' $er%"ce 0"'h "ncrea$e "n !ue$' 'rac
mea$uremen' +y 54 o%er com&any a%era!e.
Bear on year $a(e$ "ncrea$e for 'hree year$ 0a$ o%er 274.
'ire-tr . O$eratins &meri'ing 1996 - 2003
Ce$"!ned and "m&(emen'ed &ro!ram$ 'o "ncrea$e $a(e$ and re%enue$ "n a 70-re$'auran' mar)e' for 'h"$ Bur!er 6"n!
franch"$e. 2on'ro((ed 9955: +ud!e'. 10 C"$'r"c' mana!er$, a 'ra"n"n! mana!er and mar)e'"n! mana!er 0ere under
my d"rec' $u&er%"$"on.
Selected Accomplishments:
Aurned around 'hree d"fferen' mar)e'$ "n o&era'"ona( &erformance and 613 mea$uremen'$ "n >a(e"!h,
2ha''anoo!a and 2h"ca!o.
L"f'ed re!"ona( &rof"'a+"("'y ran)"n! from a($o-ran $'a'u$ 'o com&any (eader$h"&. 70 re$'auran' mar)e'
con$"$'en'(y 'ra"(ed %"r'ua((y e%ery o'her com&any 'err"'ory "n &rof"'a+"("'y. <ch"e%ed f"r$' or $econd &(ace
ran)"n!$ "n !ro$$ &rof"', (a+or and u'"("'y co$' con'ro(.
5em+er of e,ecu'"%e comm"''ee of (oca( B52< for 'hree year$ and he(&ed 'he +ranch ra"$e more money
each year for 'he"r $"(en' auc'"on$ and mem+er$h"& dr"%e$.
O&era'"ona( "m&ro%emen'$ and "ncrea$ed !ue$' $a'"$fac'"on ena+(ed each mar)e' 'o e,ceed $a(e$
&erformance of curren' $a(e$ 'rend$ of o'her o&era'or$ "n mar)e'$.
5en'ored 'hree &eo&(e 'o h"!her &o$"'"on$ 0"'h"n 'he com&any, '0o a$ C"$'r"c' 5ana!er$ and one C"rec'or
(e%e( and 'ra"ned ne0 d"rec'or$ 'ha' 0ou(d +e ne0 'o 'he"r &o$"'"on$ or com&any.
1ar'"c"&a'ed "n $e%era( comm"''ee$ 'o de%e(o& $'ra'e!"e$ 'o "m&ro%e aud"', o&era'"ona( and $er%"ce re$u('$.
>a"$ed ne!a'"%e $a(e$ and ne!a'"%e ca$h f(o0 of e"!h' con%en"ence $'ore$ 'o &o$"'"%e $a(e$ and ca$h f(o0
0"'h"n 7 mon'h$.
Summar& . Pre(ius R%esD
E"ce-1re$"den', (TM (&r)y*s)
O&era'"on$ 5!r., KFC
<rea 5ana!erFFranch"$e C"$'r"c' 5ana!erFB67 3n$'ruc'orFFranch"$ee, Burger King Cor!