Scavenger Hunt

1. The Federal Commission Act increased the power of

government to control advertising and regulated unfair trade
practice. In which year was this Act established?



A) 1914


B) 1934


C) 1964


D) 1999

2. Which event led to a major loss for advertising companies and
further resulted in advertising gaining a negative public image?



A) American Civil War


B) Post-War Immigration


C) The Great Depression


D) World War II

3. Which of the following is NOT a means of advertising on
websites?



A) air time


B) banner ads


C) cookies


D) pop-ups

4. In the film Back to the Future, the main character refers to
several Pepsi products. This is an example of which of the
following advertising terms?



A) brand contact


B) informative advertising


C) persuasive advertising


D) product placement

5. While browsing through the mall, you are given samples of the
latest perfumes from different designers. This is an example of
which of the following advertising terms?



A) promotional marketing


B) informative advertising


C) persuasive advertising


D) product placement

6. Which of the following is an example of electronic advertising?



A) a brochure for the Four Seasons Hotel


B) LED billboard


C) Newspaper ad


D) Radio commercial

7. What term refers to a celebrity or other popular figure publicly
supporting a product?



A) demonstration


B) endorsement


C) incentive


D) sponsoring

8. Which of the following is a method a public relations firm might

Scavenger Hunt

use?


A) Press release


B) newsletters


C) websites


D) All of the above

9. A company offers a free T-shirt with the purchase of its newest
running shoe. What type of advertising tactic does this represent?



A) demonstration


B) endorsement


C) incentive


D) sponsoring

10. What type of advertising puts two things side by side to
highlight why one thing is better than the other?



A) advocacy advertising


B) comparison advertising


C) negative advertising


D) persuasive advertising

11. Which advertising term refers to a short memorable phrase
used to highlight the utility and personality of a person or thing?



A) endorsement


B) incentive


C) sponsorship


D) slogan

12. Which term refers to the group of people to whom an
organization aims its message?



A) agenda


B) demographic


C) psychographic


D) target audience

.
13. How many ways do advertisers determine target audiences?



A) two


B) three


C) four


D) five

14. Which of the following is a factor of psychographics?



A) age


B) beliefs


C) gender


D) income

15. When retailers use cookies gathered while you surf the web to
send you personalized advertisements, the retailers are practicing



A) data mining.


B) electronic filtering.


C) persuasive advertising.


D) target analysis.

Scavenger Hunt


16. If a person updates their Face book relationship status to
engaged, what types of advertisements would most likely start
appearing on the site?



A) Cartier jewelry


B) General Electric light blubs


C) Nike running shows


D) Pepsi diet drinks

17. Which US government agency would determine whether an
advertising campaign might injury a particular demographic?



A) Federal Trade Commission


B) Financial Management Service


C) Food and Drug Administration


D) Foreign Agricultural Service