Team-4

Divyeh shetty
P.Ajay Goyal
Glady stephen
Gopika purshothaman
Tavleen das
 Company Overview
 R.Stanton Avery founded Avery in 1935

 Merger of Avery & Dennison in 1990

 Headquarters-Pasadena,California,U.S.A

 Avery Dennison has 35000 employee all over

 Avery Dennison ranks 382 in Fortune 500 list

 Operates in more than 60 countries

 In India it operates in RIS,from 1997

PRODUCT
PRODUCT
PRODUCT
PRODUCT
INFORMATION MANAGEMENT
PRODUCTS:
 Price tickets
 Cartoon labels
 RFID tags
 Printing applications
BRAND IDENTIFICATION
PRODUCTS:
 Woven & Printed labels
 Graphic tags
 Barcode tags
PRODUCT
PRODUCT LINE SALES-GLOBAL STAGE
 PRODUCT LINE-INDIA
40000.00 60%
35000.00

Contribution (%)
50%
Sales INR'000

30000.00
25000.00 40%
20000.00 30%
15000.00 20%
10000.00
5000.00 10%
0.00 0%
Systems Group Graphics Heat Transfer Printed - Label Woven - Label
Product Line

Sales INR'000 Contribution(%)

 Sales INR'000

Be

10000.00
15000.00
20000.00
25000.00
30000.00
35000.00

5000.00
0.00
ne
lux
Ca
na
da
Du
ba
Eu i
ro
pe
Fr
an
Ge ce
rm
an
y
In
dia
Ne I ta
the ly
rla
nd
s
Po

Sales INR'000
rt u
ga
l
RO
W
Country
SA
Sp
ain
Sw
Sw eden
itz
er
Contribution (%)
lan
d
Tu
rke
y
UK

US
0%
10%
20%
30%
40%
50%
60%
70%
80%

10

Contribution (%)
 Business Process
START

SAMPLE REQUEST TO
CUSTOMER SERVICE(CS)

ARTWORK PREPARATION
BY GPD

MAKE
GPD SENDS THE NECESSARY
SPECIFICATION CHANGES
TO THE FINANCE
DEPT. FOR
COST CALCULATION
NO

FINANCE DEPT. CALCULATES COST

&
SENDS IT BACK TO THE GPD

CUSTOMER
GPD SENDS THE ARTWORK IS SAMPLE
YES PLACES
& APPROVED
ORDER11
COST TO THE CS
Business Operation
MANUFACTURING:
-Gurgaoan
-Pune
-Banglore

DISTRIBUTION:
-Chennai
-Kolkata
-Hyderabad
-Banglore
-Delhi
-Mumbai
Costing
 Standard Costing
Advantage Disadvantage
-Efficiency measurement -Non standard products costing

-Finding variance -Setting standards is difficult

-Eliminating inefficiency
-Condition do not remain static

-Cost control
-Applicable for Controllable
variance
-Decision making
 Raw Material Procurement
% Procrement RAW MATERIAL:
 Yarn
 Printed fabric label
Import  Ink
39%
 Paper
Local  Plastic sheet
61%
 Thermal sheets
Inventory Management
ABC Analysis:

 Estimate the impact of

the items on overall
inventory cost

 Rank order is created

of items depending on
value and necessary
control measures are
taken
 ABC ANALYSIS

2000 100%
NO OF ITEMS

1523

% OF TOTAL
1500 80% 80%

VALUE
60%
1000
447 40%
500 254
15% 20%
0 5% 0%
CATEGORY A CATEGORY B CATEGORY C
CATEGORY
 PRICE

• Volume based pricing

• Geographic pricing

• Target pricing
 Customer Value
CUSTOMER
PROFITABILITY ANALYSIS

 The contribution
margin of customer is
evaluated depending on
RBO,Product line,Location

 Customer contribution
statement is created
periodically
 Sales INR'000

2000.00
4000.00
6000.00
8000.00
10000.00
12000.00

0.00
MARKS &
MOTHERCARE
NEXT
OLD NAVY /
H & M SOLD TO
GAP INC
WAL-
PAXAR INDIA
GEORGE

Sales INR'000
GAP INC C/O
HANESBRANDS

Customers
TOMMY
GROUPE
TESCO
JC PENNEY
Contribution (%)

ANN TAYLOR
LEVIS EUROPE
MATALAN
LEVI STRAUSS
KOHL'S
0%
10%
20%
30%
40%
50%
60%
70%
80%

Contribution(%)
Buyer-Supplier
Relationship
Promotion
Business development
team it’s basic function is
to:

 Find prospective
customer
 Retain present customer
 Privilege service
 Trade promotion
STRENGTHS
-Nominated supplier

-Long term contracts

-Strategic alliances
STRENGTHS
-Prime focus on new
markets including
Bangladesh,Sri lanka,
Pakistan

-Pushing other products in

existing market
STRENGTHS
-Lean production

-Make to order mechanism

-Inventory holding is less

-Warehouse used for

generic regular order
products
STRENGTHS
-Just in time raw material
procurement

-Buffer stock of category A

product in strictly
maintained by JIT
STRENGTHS

-Low attrition rate

-Only customer service

department has problem
STRENGTHS
-Responsive supply chain

-Flexibility in mode of
transport
MARKET STRATEGY
Thank you