The World Wide Web offers untold new opportunities

for businesses. And a real cause for concern...

As the wonders of the Internet continue to unfold for companies around the
world, so do the risks. Everyday, an avalanche of new material pours onto the
Net. While the vast majority of this new content comes from legitimate business
concerns, an increasingly large amount does not. Just as the Internet has
opened new doors of opportunity for business, it has opened the floodgate to
crime and abuse.
Your Intellectual Property
Today, virtually anyone with access to the Internet and a few modern technological tools can steal and
illegitimately profit from your hard work and ideas. Hackers, crackers, knockoff artists, unscrupulous
competitors, pirates and other sorts of scoundrels have flocked to the relative anonymity and safety of the
Net in astonishing numbers. If you have valuable intellectual property assets online, chances are
someone is out there eagerly waiting to rip you off.
Your Competitive Edge
The Internet has spawned a vast new breed of concerns for brand managers. In the guise of aggrieved
customers, your competitors can launch potentially devastating attacks disparaging your products or
services, spreading vicious rumors or communicating harmful misconceptions. Unless you know exactly
what is being said and have the means to stop them, your brands are dangerously exposed, and that could
seriously affect the future of your business.
Your Reputation
You need to keep a watchful eye on the online media, too. A single negative review published on the
Internet can have disastrous effects on consumer or shareholder confidence. Likewise, a positive review
that slips your notice quickly translates into lost marketing opportunities, and that means lost sales. In
todays fast-paced media environment, its imperative to know who is saying what about your business, and
to be prepared to respond swiftly and effectively.
Experience Web.Sweep, the worlds original and
most powerful Internet monitoring service!
Kessler International, the recognized worldwide leader in intellectual property
protection, forensic accounting, computer forensics and special investigative
services, has developed Web.Sweep, a state-of-the-art Internet monitoring
service that enables us to search for and detect unauthorized use of your
protected material online, and prepare a swift and effective response against
infringement.
Web.Sweep is unlike any other online monitoring service. It brings a powerful combination of advanced technology
and unparalleled investigative resources to bear on those who try to exploit and illegitimately profit from your protected
intellectual property.
Web.Sweep truly brings Internet monitoring to a new, higher level. With this revolutionary service, you can rest assured
that your trademarks and ideas are under constant supervision, and that any violations will be uncovered and dealt with
accordingly by experienced investigators.
Is your company safe in cyberspace?
Is your company referenced in newsgroups or in the
invisible web?
Do offensive websites use your identity in their metatags?
Do you know who offers links to your website?
Has your website or products been counterfeited?
Is your company linked to any false affiliations?
Have copyrighted materials been stolen?
What are disgruntled employees saying about you?
Do you know what your competition is doing?
Are your trademarks being diluted on the Internet?
Are you negatively referenced in online bulletin boards?
Are competitors stealing elements of your website?
Powerful proprietary technology makes Web.Sweep
the most rigorous online search available.
Web.Sweeps primary component is exclusive software that performs an
exhaustive, real-time search of the Internet for critical intelligence regarding
your company and your competitors. Web.Sweep thoroughly scours the entire
Net the World Wide Web, Usenet, newsgroups, the invisible web and
more and searches for any references to your intellectual property and for
pertinent competitive intelligence.
Multi-Language Technology
Web.Sweep begins by systematically searching out key phrases that
compare closely to your intellectual property. Employing an
advanced multi-language system (K-SMART
SM
), the service
can search for and filter out copyrighted materials, trademarks,
names, phrases or other intangibles you specify in a number of
different languages. Any sites containing elements similar to your
intellectual property are then tagged for personal review by a team
of highly-skilled researchers and investigators.
Personal Customization
We recognize that every client is unique, with particular concerns,
risks and opportunities. And because an effective Web.Sweep
search depends largely on quality initial input, our researchers
and investigators will work closely with you to accurately understand
your needs, define your objectives and construct appropriate search
parameters. Your Kessler consultant will then discuss with you the
recommended Web.Sweep strategy including timing, frequency
and scope so that we can quickly uncover and remedy your risks
and liabilities online.
Web.Sweep gives you the critical information
you need to make wise business decisions.
Other online monitoring services attempt to keep you informed by simply
providing laundry lists of unauthorized usage occurrences, and the burden
of deciphering the data and deciding what to do about it is left up to you. But
with Web.Sweep, clients receive consistent, timely and meaningful reports
on all detected activity in their areas of concern, and full-service investigative
support as needed.
Round-the-Clock Global Monitoring
While the worldwide expanse of the Internet allows for more
legitimate business opportunities than ever before, it also gives
crooked individuals from all over the globe the means to rip you off
from the comfort of their own homes. Web.Sweep goes above and
beyond the call of duty, conducting a virtually borderless search of
the Internet that encompasses numerous languages and dozens of
nations from all corners of the world, Best of all, Web.Sweep
performs this exhaustive inquiry continuously, providing non-stop
vigilance of the worlds most unpredictable medium.
Exclusively Relevant Data
The Internet is overflowing with information, and the vast majority
of it has nothing to do with you or your company. Many of the
instances of unauthorized use picked up by monitoring services are
completely innocuous, yet you are still given pages of useless data.
Not so with Web.Sweep. Our results are qualified and organized by
expert researchers and investigators, which means that you will
never need to sift through a confusing assortment of meaningless
information. Web.Sweep offers results that make a difference.
Only one Internet monitoring service can deliver
truly comprehensive results and targeted solutions...
That service is Web.Sweep. Whether youre looking to protect your companys
image from muckraking websites, or to keep your intellectual property from
being abused in cyberspace, Web.Sweep is the smart choice. Not only does
Web.Sweep offer the most comprehensive search of the Internet and the most
detailed results, it also provides clients with proven strategies and customized
solutions that have made Kessler International the firm you can trust.
Truly Enlightening Reports
With Web.Sweep, you will receive an initial comprehensive report
summarizing all online references to your property, which is also
accessible via a secure website. The Kessler team will then
examine each reference, scrutinize suspicious sites, and analyze
the utilization of your names, images and phrases. You will then
receive detailed summaries of any changes in activity on a regular
basis, keeping you constantly primed on the situation, and if further
action is needed, we will recommend an appropriate strategy.
Internet Monitoring and Beyond
Once infringement is detected, Kessler International will help
you plan your next move. At your request, we will go undercover,
make purchases and gather other materials as necessary to make a
legally sound determination if infringement has taken place. We also
can issue Cease & Desist letters on your behalf, explaining the
nature of the offense and giving the perpetrators clear, compelling
reasons to discontinue their use of your property. And should your
case end up in court, the experts at Kessler can help you emerge
victorious with expert witness testimony and litigation support.
A unique combination of experience, integrity, and
worldwide presence yields unparalleled results.
With Web.Sweep and the experts at Kessler International, you'll gain state-of-
the-art protection against the rising tide of intellectual property theft and abuse
on the Internet. By keeping a close eye on the information superhighway, you
can safeguard your company from trademark and copyright infringement,
piracy, counterfeiting, defamation and disparagement, and much more. Plus,
you can help lead your company into the future with meaningful competitive
intelligence. Web.Sweep is simply the most efficient, cost-effective way
to protect your most valuable assets, and only one firm can bring you this
remarkable comprehensive service.
Kessler International is a pioneer in Internet monitoring, and with years of experience and leading-edge proprietary
software, no investigative firm is better equipped to serve your brand protection needs. Each member of our talented staff
is expertly-trained, knowing exactly how to conduct accurate and timely investigations in a completely professional
manner. In addition, we strive to maintain an unmatched level of integrity, forging enduring relationships with our clients
while ensuring that the quality of our work is never compromised. And no case is too remote for Kessler International. Our
worldwide reach allows us to extend our services to anyone, anywhere, with unrivaled skill, speed and precision.
Then look no further than Kessler International.
Our experience, technology and investigative skill makes our firm the
intelligent choice for all your Internet monitoring needs.
If youre looking to protect your company from the many dangers that
lurk in cyberspace, dont settle for second best... give Kessler
International a call or visit our website at www.investigation.com, and
let Web.Sweep turn your questions into answers.
KESSLER INTERNATIONAL... BECAUSE THERE IS A DIFFERENCE

World Headquarters
45 Rockefeller Plaza, 20th Floor
New York, NY 10111
OFFICES WORLDWIDE
Phone: 212.286.9100
Toll Free: 800.932.2221
Fax: 212.730.2433
Email: mail@investigation.com
www.investigation.com
Copyright 2004 by Kessler International