Scott Nicholas

r 5 Helen Street
South Golden Beach NSW 2483
m 0411 217 128
e scott@groundvision.com.au
w http://www.groundvision.com.au

Career Objective
To work in an energizing, dynamic and creative environment for a leading youth based brand as it
relates to people, product and financial success.

Business Skills & Interests

Product & Business Planning Brand Management Product Merchandising
Customer Relationships Consumer Insights Local Market Knowledge

Product Management Sales Leadership Product Design & Integrity

Career Synopsis
Position Company From To
Photographer & Owner Ground Vision Photography Mar 2009 Present
Byron Bay – Australia
Assortment Planning Quiksilver Nov 2008 Oct 2009
Manager Torquay – Australia
Brand & Product Line Nike Australia Apr 2005 Nov 2008
Manager: Kids & Footwear Melbourne – Australia
EKIN (Tech Rep) Nike Australia Mar 2004 Aug 2006
Manager Melbourne – Australia
Senior Merchandise Planner: Nike USA, Inc. Sep 2003 Mar 2004
US Men’s Active Apparel Portland – United States
Senior Demand Planner: Nike USA, Inc. Dec 2002 Sep 2003
US Team Sports Equipment Portland – United States
Demand Planner: Nike USA, Inc. Oct 2000 Dec 2002
US Equipment Portland – United States
EKIN Nike USA, Inc. May 1998 Oct 1999
Technical Representative San Francisco – United States
EKIN Nike USA, Inc. May 1997 May 1998
Tools & Collateral Specialist Portland – United States
Product Testing Analyst: Nike USA, Inc. Sep 1996 May 1997
Advanced Technology Portland – United States

ANTHONY SCOTT NICHOLAS CONFIDENTIAL PAGE 1 OF 6

Employment Narrative
PHOTOGRAPHER & OWNER
Ground Vision Photography
http://www.groundvision.com.au
Byron Bay, March 2009 – Present

 Defined a new concept of photo print for the surf industry by focusing on texture based backgrounds.
First photo adopted was by Quiksilver for the Resin Drips boardshort, which is a finalist for the 2009
Stab ‘boardshort of the year’. Since leaving the surf industry, photos have been accepted and
purchased by additional leading surf brands for photo print t-shirt and boardshort projects
 Focusing on Kids Retail by shooting Lego and Smurf sets at night, creating scenes of surrealism.
Framed photos placed at top Kids retail locations on the Northern NSW coast
 Photos have been successfully accepted by print media focusing on downhill mountain biking, roller
derby and sneakers
 An additional focus on shooting dynamic weddings & portraits

http://www.groundvision.com.au

ASSORTMENT PLANNING MANAGER

Quiksilver
Torquay, November 2008 – October 2009

 Implemented Assortment Planning process by analyzing product planning functions to create

business efficiencies – ultimately alleviating pressure on inventory. Results included a net reduction
of open to sell inventory for both Quiksilver and Roxy by reducing Styles & SKU’s and focusing
assortment on top revenue achieving categories and styles
 Defined seasonal category and brand production targets for both Quiksilver and Roxy by analyzing
historical sales data, understanding current market climate and anticipating future market trends
 Infected the Product Design and Sales teams with a culture of directive design and selling to clean
up excess inventory and production issues. Implemented throughout all stages of the ‘go to market’
process
 Created sustainable Market Research program by coaching and mentoring four Quiksilver and one
Roxy tech rep in the major surf markets across Australia. Focused research on consumer and retail
segments as it related to Quiksilver, Roxy and competitor brands that ultimately affected Design and
Sales processes

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PRODUCT LINE MANAGER: FOOTWEAR
Nike Australia
Melbourne, April 2005 – Present

 Responsible for category and product and management; including market & consumer positioning,
merchandising, pricing, distribution and inventory management for $25+ million footwear business
across Men’s and Women’s Training, Tennis, Track & Field and Kids categories
 Appointed Nike Pacific Kids Category Business Lead responsible for $12+ million footwear, apparel
and accessories business. Virtual role responsible for strategic planning and financial management
at both the local and regional levels
 Invested in Kids footwear category growth by repositioning volume price points, development of
franchise styles, building of category stories and reducing SKU’s by 33%. Investments resulted in
doubling the size of the business within three years in the role
 Significant growth in Men’s & Women’s Training, Tennis and Track & Field categories during first
three years in the role by focusing on aligning with authentic athlete driven product, researching Nike
and competitor retail pricing strategies and repositioning Nike’s position in the market, while
managing profitability requirements
 Extensive market travel across Asia Pacific region; including China, Japan, Korea, Hong Kong,
Singapore, Thailand and Malaysia

EKIN (Tech Rep) MANAGER

Nike Australia
Melbourne, March 2004 – August 2006

 2005 Nike annual Maxim Award Winner, ‘We Are on the Offense. Always’, for re-establishing Nike’s
position in the Pacific technical running market
 Catalyst, Team Leader and Manager for Australia and New Zealand based EKIN Technical
Representatives ensuring aggressive sell-through targets were met at the largest and most strategic
retailers in the Pacific
 Rebuilt Pacific EKIN team by structuring EKIN objectives and aligning Marketing, Sales, Product and
other relevant business units
 Created weekly reporting structure by collating market feedback and analysis for Product, Marketing,
Sales, Regional and other global business units
 Team leader in opening new distribution in the Melbourne technical running market by establishing
relationships, promoting Nike’s position in the technical running market, reviewing business plans
and liaising between sales and retail
 Key driver of strategic running initiatives such as Team Bowerman, ‘You’re the Run that I Want’ and
Nike FREE product launch

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SENIOR MERCHANDISE PLANNER: MEN’S ACTIVE APPAREL
Nike USA, Inc.
Portland, September 2003 – March 2004

 Planned and analysed metrics for $100+ million USD annual Men’s Active Apparel business
 Utilised advanced methods to analyse market opportunities and trends, product and price trends,
account door growth, marketing plans, customer bookings, and sell-through information to support
profitable supply levels and exceed category financial goals

SENIOR DEMAND PLANNER: TEAM SPORTS EQUIPMENT

Nike USA, Inc.
Portland, December 2002 – September 2003

 Analysed metrics to maximise sales and profitability goals for $40+ million USD annual Equipment
hard goods business
 Actively worked to increase profitability through proposed early price reduction and closeout
strategies, improved product margins, direct ship capabilities and SKU count reduction
 Responsible for adjusting and driving the demand forecast. As a result, was the go-to person
between Finance, Sales, Operations, and Product Marketing
 Created seasonal demand forecast, monthly auto-replenishment performance, and seasonal Final
Alignment forecasting tracking methods.
 Successfully served as the Nike Team Sports / US Equipment integration team lead

DEMAND PLANNER: US EQUIPMENT

Nike USA, Inc.
Portland, October 2000 – December 2002

 Planned product range, sales forecasts, inventory and capacity for a $10+ million USD Timing,
Vision & Monitoring business
 Exceeded gross margin after warehousing expectations by accurately forecasting and flowing
inventory for an auto-replenishment based retailer model
 Explored and analysed efficient transportation methods to improve delivery, while balancing cost
and margin goals
 Worked directly with factories, liaison offices and Production Manager to manage capacity and meet
delivery expectations

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EKIN TECHNICAL REPRESENTATIVE
Nike USA, Inc.
San Francisco, May 1998 – October 1999

 Responsible for brand and product education with strategic and regional retailers and consumers in
United States Tier 1 market
 Gathered and delivered in-depth market information and analysis for Nike Sales, Marketing, Product
and Retail divisions in the form of monthly market and category focus reports
 Partnered with key Sales Representatives during sell-in process to deliver authentic and technical
product based message to maximise sales
 Team leader responsible for training other regional based EKIN Tech Reps

EKIN TOOLS & COLLATERAL SPECIALIST

Nike USA, Inc.
Portland, May 1997 – May 1998

 Supported EKIN’s in the field by efficiently planning samples, retail give-aways and staff package
apparel
 Project Manager for seasonal based initiatives including retail tech posters, ensuring retail account
education when EKIN’s were not in-store
 Team leader for Retail Racing Team program that fostered relationships in the technical running
community

PRODUCT TESTING ANALYST: ADVANCED TECHNOLOGY

Nike USA, Inc.
Portland, September 1996 – May 1997

 Responsible for all aspects of advanced product testing concepts such as Nike Shox, Women’s
Anatomical Sockliner, Fit Consistency Tool and Magneto Eyewear
 Created testing protocol in this new role by establishing tester database, creation of product
feedback form and implementation of visual based reporting document
 Worked outside of the scope of the position by developing and testing advanced Track & Field
spikeless footwear concept, resulting in a ‘spikeless spike’ worn by Stanford NCAA 10K Champion

ANTHONY SCOTT NICHOLAS CONFIDENTIAL PAGE 5 OF 6

Technology Summary
Mac and Microsoft based applications

Achievements
Nike Pacific annual Maxim Award Winner, ‘We Are on the Offense. Always’ 2005

Portland (Victoria) Marathon, 1st place overall, Course Record Holder 2005

Great Ocean Road Marathon, 3rd place overall 2005

United States Olympic Marathon Trials, 17th place overall, 2:18:13 2004

Nike Bowerman Athletic Club co-founder 2003

University of Oregon Cross Country Team Captain, PAC-10 Team Champions 1995

Education
University of Oregon: Bachelor of Arts in History 1991-1996
Eugene – United States

Personal Details
Passports DOB
Australian, United States & British 27 June 1973

Interests
Snowboarding Music Running
Surfing Photography Cycling
Skateboarding Fly Fishing Camping

Referees
Personal & character available upon request

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