Wed Planner Business Plan

Inspire - Wedding planner and event coordinator
Page 1

INDUSTRY ANALYSIS

A wedding for an Indian is probably the biggest and most serious event in his or her lifetime;
everyone is trying to outdo each other. With the property and stock boom, India has seen new
generation of millionaires coming up and the lavishness that they indulge in weddings is just
mind-blowing. Indian weddings are getting bigger and better. Currently, the Indian wedding
industry is over Rs 100,000 crore and is growing at 25 to 30 per cent annually. With each
passing year; Indian weddings are getting bigger and better offering lucrative business
opportunity to players involved. While this industry is still evolving, Indian event managers
and wedding planners have clearly demonstrated their capabilities in successfully managing
several big fat weddings and mega national and international events over the past few years.
Giving up the basic traditional look, the Indian weddings are donning a more corporate look.
With rising incomes, people are also spending more on wedding, parties and other personal
functions. In India, people have become very style conscious and they want to give their best
on their wedding and other events.

INDUSTRY DEMAND

Currently, the country has a population of around 1.25 billion and considering an average
family with five members, there are around 250 million families in India. With about one
marriage per family every 20 years, the country averages roughly 10 million marriages every
year. It is also expected; the per capita income will be tripled in a couple of decades and the
per capita consumption during weddings or otherwise will increase. With half of Indias
population being under 29 years of age, the marriage market is set to boom like never before
over the next five to ten years.


Page 2

SOME STATISTICS ABOUT INDIAN WEDDING MARKET
No. of Indian marriages in a year: Approx 1,00,00,000
Indian wedding market worth: Rs 100,000 to Rs 110,000crore
Gold and diamond jewellery market worth: Rs 60,000crore
Apparel market (wedding) worth: Rs 10,000crore
Durable goods market worth: Rs 30,000crore
Hotel and other wedding related market worth: Rs 5,000crore market
Pandal and venue decoration market: Worth Rs 10,000crore
Favourite honeymoon destinations: Goa, Jaipur and Udaipur
Goa wedding cost: Between Rs 1crore to 1.5crore
Jaipur wedding cost: 1 to 2crore
Wedding cost in metropolitan cities: Between Rs 25lakh to 70lakh
Wedding invitation card market : Worth Rs 10,000crore annual
Bridal Mehendi market in India: Worth Rs 5000crore
Item-wise approximate expenses on Indian weddings:
Dinner cost: Rs 200 to 1000 per person
Pandal decoration cost: Rs 10,000
Bridal designer sarees/lenhga cost: Between Rs 10,000 to 50,000
Designer shervani cost: Rs 15,000 to Rs 40,000
Wedding invite cost: Rs 500 to Rs 1500 per card
Bridal make up cost: Between Rs 5000 to Rs 50,000
Bridal Mehendi cost: Between Rs 1000 to Rs 5000

Page 3

Inspire Consultants is a full service company that provides complete
consulting services for weddings, birthday parties, anniversaries and other such events.
Inspire is unique in that we give our clients our undivided attention. We listen to their
needs and work with them to cater the event of their dreams. Our clients' wishes become
our commands. Our services include weddings, receptions, birthday parties and
anniversary consultations as well as full-service referrals to florists, musicians, etc. Our
company will be leader in both the client service and professionalism. We will offer the
best value added planning experience in our market, allowing controlled and sustainable
growth.

nspire
Wedding planner and event coordinator

Page 4

1.3 MISSION AND VISION

OUR VISION

To be a top-of-mind events management teamin the country by providing outstanding
personalized quality service, innovative ideas, and unwavering dedication in an effort
to give our clients the kind of service needed to meet their objectives.

OUR MISSION

To deliver the clients' message to the public's consciousness through events that
target specific demographics, fulfills marketing requirements and improves customer
relations.

1.4 DESCRIPTION ABOUT PRODUCT AND SERVICES
Inspire will offer the best service in the industry. We will have a large network of vendors to
ensure each and every client need can be satisfied. We will have professional managers and
staff members who will interface with clients to ensure expectations are exceeded.
Additionally, equipment (e.g. banquet, tables and chairs, etc) will be purchased, as cash flow
allows, increasing our profit margin. This will not increase our profitability for each event,
but will also allow us to provide greater value by renting the products slightly below market

Page 5

price. We will hire independent contractors to staff various events. The managers and staff
members will enhance
the overall service
experience, creating
happy and loyal clients.
Unlike most of its
competitors, Inspire Consultants will be offering a full range of services and thus provide the
convenience of one-stop service for its clients. This will significantly reduce the customers'
time and efforts preparing for such an important event as a wedding. Moreover, by utilizing
numerous supplier contacts that the company owners have established and economies of
scale, Inspire Consultants will be able to pass on to its customer sizable cost savings.
1.4.1 WEDDING:
There are two main service categories for wedding planning:
Full service wedding planning services- the wedding planner is tasked with
organizing the entire wedding, from start to finish.
Day of wedding planner- the wedding planner is tasked with only handling the
day of responsibilities, such as making sure vendors are in place and the wedding
activities are flowing smoothly throughout the day.
For each service category, we need to have a broad range of vendors who can provide a
number of different services. These services can include:


Page 6

VENUE OPTIONS MANDAP/WEDDING DISC JOCKEY OR
STAGE DECOR LIVE BAND

WEDDING THEME JEWELLERY ACCOMODATION

VIDEO AND STILL LIMOUSINE CATERING

PHOTOGRAPHY

MEHENDI / HEENA TRANSPORTATION WEDDING CAKE


Page 7

FLORAL DCOR PRIEST /
BISHOP / LIGHT
MOLVI DECORATIONS

WEDDINGINVITATION HONEYMOON PACKAGES

1.4.2 BIRTHDAY PARTIES:

Page 8

Rs 15000/- Rs 25000/- Rs 45000/-
Balloons: 500 Balloons
Gate, Cake table decor,
Balloon Bunches, Cut-outs5.

Entertainment: Tatoo
maker, Mickey-Donald,
Magic Show, Game
coordinator & mini DJ.

Game: Ring Hoopia
Decor: Balloons 1500:
Balloons Gate, Balloons
Bunches, Cake Table Decor,
Return Gift Table Decor, Cut
outs-10.

Game: Feed the clown &
Shooting Gun.

Maker, Mickey-Donald,
Magic Show, Game
coordinator & mini DJ.

Decor: Balloons 2000:
Balloons Gate, Cake Table
Arch, Balloons Pillars,
Balloons Bunches.

Theme According Party
Demand: Cut outs 10,
Buffet, Cake Table &
Return Gift Table covered
With Theme Banners
Backdrop with Child Photos,
Return Gift House, Birthday
Message Board, Welcome
Birthday Board.

Games: Bouncy, Ring
Hoopia, Shooting Gun, Feed
the Clown.

Maker, Face Maker, Mickey-
Donald, Magic Show, Puppet
Show, Game coordinator &
mini DJ.

1.4.3 MACHINERY AND INSTRUMENTS

Page 9

COMPUTER

TELEPHONE

DIGITAL CAMERA


Page 10

1.4.4 START-UP COSTS

Sr. No Particulars Cost
( in Rs.)
1.

2.

3.
Start up Expenses
Legal
Stationary
Brochures
R&D
Expensed Equipments
Other
Advertisement Exp

Total Start up Expenses(A)

Start up Assets
Cash required
Long Term assets

Total Start up Assets (B)

Total Requirements
Start up funding
Start up expense to fund (A)
Start up Assets to fund (B)

10,000
8,000
15,000
10,000
38,000
1,500
1,00,000

1,44,500

5,12,000
2,38,000

7,50,000

1,44,500
7,50,000

Total Funding Required ( A+B) 8,94,500


Page 11

2.1 MARKET POTENTIAL

The wedding scenario in India is more than just getting married. The exotic Destinations like
palaces in Rajasthan and the successful usage of these palaces in the form of Imaginative
theme weddings by Laxmi Mittal and Raveena Tandon have set up a world stage for Indian
Weddings. Indias burgeoning middle class - now 300 million strong - are turning weddings
into showcases of their growing disposable incomes and newfound appetites for the goodies
of the global marketplace. The change is visible in the middle class who want the flavour and
ambience of elite weddings. Seeing the world around they too are spending and want the best
available. It sort of coincided with the rise in disposable incomes of the rich and upper middle
Indian class and over the years weddings have become aspirational. Your wedding should
be better than your neighbours. Many companies offer some sort of wedding planning
services in the Surat. However, the majority of the incumbent competitors offer only a limited
line of services like catering, flower arrangements or gifts. Crores of rupees have been spent
every year on weddings and receptions and other parties in Surat. Therefore, professional
wedding consultants are a commodity, not a calamity. Inspire primarily market services to
the people who need a help most brides and grooms. In a year, over fifty-five thousand
marriages took place in Surat which creates a sizeable market potential for this line of
business.

2.2 MARKET AREA

Inspire wedding planner and event coordinator will initially provide services to clients in
Surat and nearby regions. With the passage of time we will gradually provide more services
and expand our business to other cities.


Page 12

2.2.1 TARGET MARKET AND SEGMENTATION

Value added wedding planning services is more popular than ever. Client time is valuable, so
they want to outsource many wedding planning services to an experienced professional. Our
target market consists of providing full service wedding planning services as well as day of
wedding planning services. Clients who use our services will be middle to upper class with
disposable income. We will charge a fair price for our services, but we will not be the lowest
priced wedding planning company in the market.

Being the first year of our business, our head offices will be at Surat, one of the fastest
developing cities of the world.

Our target segment for the time being are the customers whose budget for the wedding is Rs
10,00,000 and above. The reason that being, because these people will be ready to shell out
more money for grandeur and for a magnificent wedding. This explains our choice of city for
our head offices. Surat is main hub of diamond and textile. Because of the lifestyle they have,
customers here are more open to new ideas. Also these Cities have lot of professionals who
are so busy in life that they would need wedding planners for the arrangements. Also there is
easy availability of business partners like designers, caterers, grand hotels, best beauticians
etc ads to the reason for selecting this city.

2.2.1.1 TARGET CONSUMER PROFILE:

Age 18 to 55.
Profession Students, businessmen, and professionals.
Region Surat and nearby regions.
Income Level Family income of BDT 25,000 and above per month.
Health Consciousness Moderate to high.
Personality Gregarious and ambitious.
Attitude Towards Dining Out Moderate to high.
Willingness to Experiment Moderate to high.


Page 13

2.2.1.2 SEGMENTATION

DEMOGRAPHIC SEGMENTATION:
From the demographic point of view we segment the market on the basis following
demographic variables:
AGE:
Targeting consumers of the age group 21 and above. Apart from the marketing campaign
which will be approaching to all, we will be also having special campaigns for young people
(looking for different wedding) and old people.

GENDER:
Wedding is open for all. Traditionally the shopping type of things is mainly taken care by the
females of the family. But the era is changed and at present, both the male and female persons
are enjoying the shopping of their wedding.
INCOME:
Our targeted people on the basis of income are mid range to higher range.
SOCIAL CLASS:
Our target is the middle class, upper class and upper-middle class people. The current trends
for these services are very much popular in these classes.
LIFE STAGE:
We will be targeting people who are themselves planning to get married , those who are
planning for their childrens wedding and also those who are wanting to celebrate their 25 or
50 years of wedding anniversaries.


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PSYCHOGRAPHICS:

LIFESTYLE:
Lifestyle of our target segment will be quite lavish. They would believe in maintaining status
and would want class-apart services.

VALS FRAMEWORK:
According to the VALS framework ("Values, Attitudes and Lifestyles") we can describe
tendencies of our segment as:

o ACHIEVERS: These are the people who are successful and career and family
oriented. They favour premium products that demonstrate their success to their peers.
o EXPERIENCERS: These are young, enthusiastic people who seek variety and
excitement. They can spend high proportion of their income on fashion, entertainment
and socializing.
o STRIVERS: These are trendy and fun-loving people who are resource constrained
but favour stylish products that emulate the purchases of those with greater material
wealth. These kinds of customers will be found in upper middle class and middle
class. We are offering different customized products that will help them to be in their
decided budget but sidewise they can avail our services.

2.2.3 MARKET SEGMENTATION STRATEGY

Recognizing the segment is the first step that has to be done is to in order to develop a
marketing plan. Well even we have done the same. Ours will be a FLEXIBLE MARKET
OFFERING. There will be some basic services like provision of venue, arrangement of
caterers, invitation cards, etc. this will be NAKED SOLUTION that will be containing the
service elements that will be common to all the segments identified. But then there will be
DISCRETIONARY OPTIONS available for some customers (segments) as per their choice.
For e.g. arrangement of bachelors party, honeymoon planning, arrangement of cars for
travelling, grooming not only the bride and groom but also the close family members, dance

Page 15

troops for lady sangeet, etc. These are such services that may or may not be demanded by our
customers as they might like to arrange them on their own. Of course these options will have
additional charges. (We will be offering different packages for different groups recognized on
the basis of religion. Like packages for Muslim weddings will be quite different from the
package provided for Christian or Bengali wedding. Here by if we carve up the market in
terms of preference, our segment will be clustered segment, where market reveals distinct
preference clusters.)

2.3 MARKETING SYSTEM

In Inspire, direct marketing takes place and there are no intermediaries involved. Customers
are directly contacted. The company provides a wedding and other events consulting service
directly to their private customers.

2.3.1 MARKETING STRATEGY AND IMPLEMENTATION SUMMARY:

Our strategy is simple: we intend to provide our customers with a wide range of services
custom tailored to their individual needs. Therefore, whether they require a complete
package, or simply consulting on a particular service, we can help.

2.3.1.1 MARKETI NG STRATEGY

The company's sales strategy will be based on the following elements:
Advertising in the Yellow Pages - two inch by three inch ads describing the services will be
placed in the local Yellow Pages.

Placing advertisements in the local press, including Gujarat Samachar, Gujarat Mitra,
Sandesh, Divya Bhaskar,etc.

Developing affiliate relationships with other service providers (florists, hair stylists,
caterers) that would receive a percentage of sales to the referred customers.


Page 16

Word of mouth referrals - generating sales leads in the local community through customer
referrals.

E-marketing - putting on all free advertisement on net and some popular website.

Advertisements in magazines - Magazine advertisement are a very effective way to reach
the mass people. Inspire target especially the fashion and local magazines for our
advertisements.

Web-page - Inspire will have our own website by the name of our outlet. The website will
contain the design catalogue of our company from which they can choose their favourite
one. By website they can provide us online feedback, suggestion so that Inspire can work on
those. Also they will have the opportunity to contact us, ask any queries or even order
online their favourite design collection. That will save their time of coming to our shop
physically.

Leaflet - By leaflets Inspire can make people aware of our brand and location at the
beginning of venture. We will distribute our leaflets at the entrance of different restaurants,
shopping malls and colleges.

2.3.2. WEDDING PLANNERS AND INDUSTRY COMPETITORS

Inspire are in a unique position of competition. Marriage planners compete against hotels
with banquet facilities, other event planners both on the large and small scale, persons within
an organization who are assigned the task of organizing an event, and people who wish to
organize their own events without the benefit of assistance. The benefits and drawbacks of
each of our competitors, as compared with the services we offer, are hardly a match in quality
and price.

2.3.2.1 KEY PLAYERS

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The wedding planning business, though not a fully established business is catching up pace
fast. The very mention of wedding planners in the popular search engine, results in lists of
online Wedding Planner services, and numerous other wedding related services. Competitive
analysis conducted by the company owners has shown that there are 10 to 12 companies
currently offering some sort of wedding planning services in the Surat. However, the majority
of the incumbent competitors offer only a limited line of services like catering, flower
arrangements or gifts. Some of the key players with Surat are

2.3.2.2 ANALYSI S OF COMPETI TORS
We are going to face strong competition because there are already many established and well-
experienced wedding planners and event coordinators in this industry.

SOME TRUTHS REGARDING OUR COMPETITORS:
Well established brand name
Operating in this segment for more than ten years.
Have a huge collection
Lacks in promotional activities
Dont provide after sales service
Dont provide service products
Lacks in variety of products

2.4 STAFF REQUIREMENTS

Page 18

We, the three partners, are able to market our services. All of us are having expertise
knowledge in marketing field. So, there is no need of recruiting marketing personnel.

2.5 ADVERTISEMENT PICTURE

3.1 RAW MATERIAL USED

Page 19

Inspire will hire different vendors providing different services to coordinate the events. We
will have a large network of vendors to ensure each and every client need can be satisfied.
Hence, raw material used in wedding, birthday parties; anniversaries and theme parties are
brought by different vendors of an event like caterer, decorator, etc. Thus there is no stock of
raw materials with our company.

3.2 CAPACITY OF THE PLANT

Plant Capacity refers to the extent to which an enterprise actually uses its installed
productive capacity. Thus, it refers to the relationship between actual output that 'is' produced
with the installed equipment and the potential output which 'could' be produced with it, if
capacity was fully used. In our firm, we have given the plant capacity annually. As we are
new in market, in initial years the plant capacity wont be full used as we are new in market,

o Estimated plant capacity for a year in Rs.
Particulars
Birthday parties

Wedding parties

Other parties
15,00010
25,00020
45,00015

10,00,00015
20,00,0005
50,00,0001

50,00030
1,50,000
5,00,000
6,75,000

1,50,00,000
1,00,00,000
50,00,000

15,00,000
Total Sales 3,28,25,000

o Calculation of Annual Sales

Page 20

Particulars 1st Year 2nd Year 3rd Year
Birthday Parties

Wedding Parties

Other Parties

60,000
2,50,000
2,70,000

50,00,000
20,00,000

7,00,000
75,000
3,75,000
4,50,000

80,00,000
40,00,000

10,00,000
1,20,000
4,50,000
6,30,000

1,50,00,000
60,00,000
50,00,000

15,00,000
Total Sales 82,80,000 1,39,00,000 2,87,00,000

Actual output = (Total sales / plant
capacity ) 100
Annual sale

Plant capacity

Actual output (in %)

8280000

3,28,25,000

26%

13900000

3,28,25,000

43%

28700000

3,28,25,000

87%

In our firm, we have given the plant capacity annually. As we are new in market, in
initial years the plant capacity wont be full used as we are new in market,
As seen on above table, actual output of 1
st
year is 26% which is comparatively low.
The reason behind it is lack of awareness in the people. But gradually it has been
increased to 43% and 87% in the 2
nd
and 3
rd
year respectively. So it can be said that
due to better performance, advertisement and quality of services, companys output
has been increased.
3.3 LOCATION

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Initially Inspire will be started as home-based business; however, by 2015, we intend to
expand our facilities into a well-equipped and operational office. It is highly recommended to
use home office to run business, not only for the tax benefits, but also for the overhead cost
savings. However as the company will expand, we are planning to start our branches at
various strategic locations like Mumbai, Delhi, Bangalore, Pune, etc.

3.3.1 SITE ADDRESS

Inspire will be located at Piplod, Surat where most of the wedding plots are there. Main
reasons of locating our firm at Piplod are:
Most of the customers know that all the wedding plots are located at Piplod Road.
Community centre, photographers and a rent-a-car are also located near the Piplod
road.

It is one of the most developed areas of Surat.
Most people of the city used to go there for shopping and thats why it is the most
recognized place.

Jam free and well parking area because of the target market.


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3.4 PLANT LAYOUT


Page 23

3.5 PRODUCTION PROCESS

Inspire will offer its services mostly to the brides and grooms, as well as to the family
members. The company will position itself as an experienced provider of wedding planning
services and other events like birthday parties, anniversaries and theme parties. Unlike most
of its competitors, Inspire will be offering a full range of services and thus provide the
convenience of one-stop shopping for its clients. This will significantly reduce the customers'
time and efforts preparing for such an important event as a wedding. Moreover, by utilizing
numerous supplier contacts that the company owners have established and economies of
scale, Inspire Consultants will be able to pass on to its customers sizable cost savings.

3.6 POLLUTION CONTROL

We believe in doing the right thing more generally - following the law, acting honourably and
providing the least harm to the environment. There is no direct harm to environment by our
company. While conducting any event we ensure that all rules and regulation laid by the
government are adhered.

3.7 POWER, FUEL GAS SUPPLY

Power Supply which our company will be using is of Torrent Power.

3.8 TECHNOLOGY


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Advances in technology are difficult to predict. We have planned to provide services like
photography, decoration, sound system to our customers. We have a good technology
environment in our country. Here, instruments used for photography, sound system and
decorations are available. So, we can easily collect them. Also, from the end of the 20th
century, use of computer and other technology have increased in a dramatic rate. People are
very much familiar with them and want to use them. So, any operation related to those
technologies should not face any problem regarding market demand.
Initially Inspire will not be using any technology. We will hire different vendors providing
different services to coordinate the events. We will have a large network of vendors to ensure
each and every client need can be satisfied. These vendors provide services using different
technologies. Equipments will be purchased in future, as cash flow allows, increasing the
profit margin of various events. Only technologies used initially by Inspire are:

3.8.1 SOFTWARE:
To run the business, we need wedding planning software. We also need some
database software to keep the record of our employee. It can be used to record any
kinds of data about storage items, to adjusting the entries at the end of the day and to
update any changes.

For editing the photos we will use photo editing software like Adobe Photoshop. To
operate this software we need specialized people on editing sector.

3.8.2 CAMERA:
To keep our service attractive and bit qualitative we will use high quality cameras.

We can be assured about the quality of the picture and the usage period therefore,
using branded products like Canon and Nikon SLR will be less risky for us to deal
with.

3.8.3 PRINTER:

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Not only camera we also need a good printer service to get the copies of the picture. Thus, we
are thinking to buy an Hp Laser jet printer. Hp is a well known brand and quite popular in the
market. To get the better picture we should have one printer like this.

3.8.4 COMPUTER:
Computer is an essential element for any business. It is important for our business as well.
In the computer we can store all kinds of important data. These data refers to our
employees and inventory. We can keep record through creating an employee
database.

At the finishing of the month we can calculate the financial data which can
manipulate our revenue and expenses. From that we know how much profit we
achieve and loss incurred as well.

We can keep the data of the existing customers. From the data of existing customers
we can identify the best seller zone and the group who mostly buy our product.

Computer makes our daily life easier. We have our webpage and can sell goods and
can have virtual contracts of organizing parties out there on internet.

3.9 COMMUNICATION SYSTEMS

Communication system means facility consisting of the physical plants and equipment for
disseminating information. Our company use various electronic media like:
o Internet
o Telephone
We are also planning to adapt 3G technology which will provide impromptu phone calls,
video conferencing, web conference, etc.

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3.10 TRANSPORT FACILITY FOR RAW MATERIAL AND FINISHED
GOODS

Our company provides consulting services to clients for planning wedding and coordinating
other events. So, there will be no raw material and finished products for our company as our
company hire vendors for providing different services to our clients. Hence, the question of
transport facilities for raw material and finished goods do not arise.

3.11 VALUE ADDED SERVICES

3.11.1 CUSTERIZATION

Generally Inspire provides basic packages for wedding according to the budget of our client.
But taking into consideration different clients would have different requirements. For
example a particular client would not want the venue to be very expensive like that in a
palace or so, but would want food of great quality. So here instead of going for the fixed
packages customers can also go for customized offerings. For the convenience of our
customers our employees will also give them a brochure in the very first meeting, so that they
can have full knowledge about the variety of the services we offer to them.

Our offerings will be very flexible and customer will be very free to customize their wedding
as much as they want to.

3.11.2 BACK END SYSTEM

Inspire can provide you everything that a conventional wedding planner can. However our
main point of difference is that our BACK END SYSTEM which is far more superior. Jobs
that usually take weeks, we make sure they are completed in half the time and efficiently,
hence an edge above the rest.


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3.11.3 THEME WEDDINGS

We have also identified customers who want their wedding according to some themes. Theme
weddings are becoming popular these days. We will have special teams to help our clients to
decide on various theme weddings like village theme or theme functions where each function
would have a certain theme. There are few players in the market that provides basic services
to consumers but this demand still remains unanswered.

Also, India is a country of young people. Their Moto of life is WORK HARD AND PARTY
HARDER or rather WORK HARD AND PARTY CRAZILY HARDER. We will be
catering to the needs of our own YOUNGISTAN. People today want to make their wedding
very special and they want it in a way that no one has done. Yes, we will be helping them to
arrange CRAZY WEDDING. By crazy wedding we mean, crazy venues, crazy themes,
crazy music, crazy entertainers etc. Just to give an example, crazy themes can be wedding
based on pirate theme or beach theme with mermaids, or rock concert theme. Also some
would want to marry in sky or on an island or underwater.
o ICE SCUPTURES


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4.1 IMPLEMENTATION SCHEDULE

Implementation schedule or a time-table is draw for the project to ensure the timely
completion of all activities involved in setting up an enterprise.

TASKS/MONTHS 1 2 3 4 5 6 7 8 9 10
1. Formulation of project report
2. Estimation of cost
3. Feasibility check
4. Selection of location and site
5. Construction of furniture & fixtures
6. Getting power and water
7. Communication system
8. Transport facilities
9. Advertisement
10. Control system
11. Corrective action


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5.1 COST OF PROJECT AND MEANS OF FINANCE

Inspire
Wedding planner and event coordinator

Cost of Project
Sr No Particulars Cost Rs.
1.
2.
3.
Furniture
Computer
Working Capital Requirement
2,00,000
3,80,000
5,12,000
Total Cost of project 7,50,000
Means of Finance
Sr No Particulars Cost Rs.
1. Owners Capital
Yogesh
Jainam
Rachana

2,50,000
2,50,000
2,50,000
Total Means of finance 7,50,000


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5.2 PROJECTED PROFITABILITY STATEMENT

Particulars

Anx.
No
1
st
Year
2010-2011
2
nd
Year
2011-2012
3
rd
Year
2012-2013
1.

2.

3.

4.

5.

6.
Income
Sales

A

82,80,000

1,39,00,000

2,87,00,000
Total Income (A) 82,80,000 1,39,00,000 2,87,00,000
Material Required( B)

Gross Profit (A-B)
Gross Profit (%)

Selling, General & Administrative Exp.

Depreciation

Profit Before Int. & Tax

Less: Tax

B

C
62,10,000

20,70,000
25%

1,43,000

42,800

18,84,200

5,65,260
1,04,25,000

34,75,000
25%

95,300

27,120

33,52,580

10,05,775
2,15,25,000

71,75,000
25%

74,000

19,848

70,81,152

21,24,347

Profit After Tax 13,18,940 23,46,805 49,56,805
Net Profit Ratio (%)

Add: Depreciation
15.93%

42,800
16.88%

27,120
17.27%

19,848

Net Cash Accruals 13,61,740 23,73,925 49,76,653


Page 31

5.3 ASSESSMENT OF WORKING CAPITAL REQUIREMENT
Particulars

Anx.
No
1
st
Year
2010-2011
2
nd
Year
2011-2012
3
rd
Year
2012-2013
I
1.
2.
Current Assets
Debtors
Loan & Advance Deposits

D

5,17,500
0

8,68,750
0

17,93,750
0

Total Assets 5,17,500 8,68,750 17,93,750
II

1.
2.
Current Liabilities
Creditors
Provision

E

0
5500

0
6500

0
8000
Total liabilities 5500 6500 8000
Working Capital Gap(I-II) 5,12,000 8,62,250 17,85,750

5.4 PROJECTED BALANCE SHEET

Particulars

Anx
. No
1
st
Year
2010-2011
2
nd
Year
2011-2012
3
rd
Year
2012-2013
A

B

1.
2.

1.
2.
3.
4.
Liabilities:
Capital
Other Liabilities
-Provision

F

E

20,68,940

5500

42,65,745

6500

90,22,550

8000
Total Liabilities 20,74,440 42,72,245 90,30,550
Assets:
Gross Block
Depreciation
Net Block
Current Assets
Cash Balance

2,38,000
42,800
1,95,200
5,17,500
13,61,740

2,38,000
69,920
1,68,080
8,68,750
32,35,415

2,38,000
89,768
1,48,232
17,93,750
70,88,568

Page 32

5

Misc. Expense to the extent

0 0 0
Total Assets 20,74,440 42,72,245 90,30,550

5.5 CASH FLOW STATEMENT

Particulars

Anx
. No
1
st
Year
2010-2011
2
nd
Year
2011-2012
3
rd
Year
2012-2013
A

B

C

D

1.

2.
3.

1.
2.
3.

Sources of Funds:
Cash Accruals(Net profit after tax
+ depreciation
Capital introduced during the year
Provision

13,61,740

7,50,000
5500

23,73,925

49,76,653
Total Sources (A) 21,17,240 23,73,925 49,76,653
Disposition of Funds:
Drawings
Fixed Assets
Increase in debtors

Opening Balance

Net Surplus (A-B)

0
2,38,000
5,17,500

0

13,61,740

1,50,000
0
3,50,250

13,61,740

18,73,675

2,00,000
0
9,23,500

32,35,415

38,53,153
Closing balance (A B +C) 13,61,740 32,35,415 70,88,568


Page 33

5.6 CALCULATION OF SIGNIFICANT RATIOS

Gross Profit Ratio=
( Gross profit/ sales) *100

Gross Profit A

Sales B

Gross Profit Ratio= ( A/B)*100

20,70,000

82,80,000

25%

34,75,000

1,39,00,000

25%

71,75,000

2,87,00,000

25%

Net Profit Ratio=
( Net profit/ sales) *100

Net Profit C

Sales B

Net Profit Ratio= ( C/B)*100

13,18,940

82,80,000

15.93%

23,46,805

1,39,00,000

16.88%

49,56,805

2,87,00,000

17.27%


Page 34

(ANX-A) CALCULATION OF ANNUAL SALES
Birthday Parties

Wedding Parties

Other Parties

60,000
2,50,000
2,70,000

50,00,000
20,00,000

7,00,000
75,000
3,75,000
4,50,000

80,00,000
40,00,000

10,00,000
1,20,000
4,50,000
6,30,000

1,50,00,000
60,00,000
50,00,000

15,00,000
Total Sales 82,80,000 1,39,00,000 2,87,00,000

(ANX- B)CALCULATION OF SELLING & GENERAL ADV. EXP

Advertisement Expenses
Miscellaneous Expenses
Stationary & Printing
Telephone Expenses
Lawyer Fees Expenses
Vehicle Expenses
Electricity Expenses
1,00,000
7000
10,000
13,000
1,000
10,000
2,000
50,000
7,800
11,000
11,000
1,000
12,000
2,500
25,000
8,000
12,000
11,500
1,000
14,500
2,000
Total Sales 1,43,000 95,300 74,000


Page 35

(ANX- C)CALCULATION OF DEPRECIATION
Furniture
Opening Balance
Add: Purchase
- Dep. (10% WDV)

Closing Balance

Computer
Opening Balnce
Add: Purchase
- Dep. (60% WDV)

Closing Balance

-
2,00,000
20,000

1,80,000
-
18,000

1,62,000
-
16,200
1,80,000

-
38,000
22,800
1,62,000

15,200
-
9,120
1,45,800

6,080
-
3,648

15,200 6,080 2,432
Total Depreciation 42,800 27,120 19,848
Written Down Value at the end of the year 1,95,200 1,68,080 1,48,232

(ANX- D)DEBTORS
Total Sales
Less: Advances

Per Year
Per Month
82,80,000
20,70,000
1,39,00,000
34,75,000
2,87,00,000
71,75,000

62,10,000
5,17,500
1,04,25,000
8,68,750
2,15,25,000
17,93,750


Page 36

(ANX- E) PROVISION
Stationary Expenses
Telephone Expenses
Vehicle Expenses
Electricity Expenses

1,000
1,000
1,500
2,000
1,100
1,200
2,000
2,200
1,500
1,800
2,500
2,200
Total Sales 5,500 6,500 8,000


Page 37

6.1 MAN POWER REQUIREMENT

We, the three partners, will be the owner-managers. So we will be accomplishing the
management task ourselves. We are capable of doing it because it is not a very large
organization for us to manage. We, as a team, acts as the following:

The Management Team- Strategic Thinkers
The Creative Team- The Thinkers And Visualisers
The Marketing Team- Selling Ideas
The Servicing Team- Client Service
The Financial and Legal Team- Expert
The Administrative Team- Office Work


Page 38

7.1 LIST OF LICENSES AND PERMISSIONS REQUIRED FROM THE
GOVERNMENT

1. Registration under Shop and Establishment Act ( gumastadhara license )
It is simple, go with the papers of the proof of ownership of the office premises
whether it is purchased, leased or rented, to the nearest municipal ward office and
submit them with a form obtained from the Shop and Establishment Department. The
charge is Rs. 600 p.a; we can pay Rs. 1800 for 3 years in advance.
An inspector will visit the premises and then the license is issued. It is compulsory to
have this license.

2. Register for Service Tax
The Service Tax on event management is 12.24% and registration is to be filed with
the Director General of Service Tax, office of the Commissioner of Central Excise.
This is compulsory.

3. Registration for Income-tax (PAN CARD)

PERMISSION REQUIRED FOR THE HOLDING AN EVENT.

This includes many permission as listed below:
1. Police Permission
2. Deputy Commissioner Of Police
3. Traffic police
4. Ambulance
5. Fire Brigade
6. Municipal Corporation Of Surat


Page 39

8.1 PROJECT EXPERIENCE

It has been our first step in the business world to onset the new project. Till now everything
seems to be rosy from external world. But now we understood what it takes to be a successful
entrepreneur. The pain and the hard work with consistent perseverance is the key to success.
To see how everything works was actually altogether a different experience. The only chance
at winning against a big competitor is to focus on niche possibilities. Niche entails offering
unique services to a few concentrated markets. It is a less risky strategy and provides the best
opportunities for small businesses throughout any marketplace.

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Inspire - Wedding planner and event coordinator

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