Customer survey of U.

I Automobiles

Dear Respondents,
We are doing MBA at Ace Institute of Management. As per a course requirement in Marketing
Research, we need to conduct a research project that focuses on the customer survey of U.I
Automobiles. For this purpose; we require your valuable participation by completing this set of
Questionnaire

Q1. Vehicle Owner's Name (optional): ........................................................................................

Q.2 What is the purpose of your vehicle use?
1) Personal
2) Organizational
3) Commercial
(If personal, what is your monthly income in NPR? Please tick any one of the below :)
1) Below NPR 25,000
2) NPR 25,001 to NPR 50,000
3) NPR 50,001 to NPR 100,000
4) NPR 100,000 and above

Q.3 How long have you been using Mahindra vehicle?
1) Less than a year
2) One to two years
3) Between 2 to 3 years
4) 3 years or above

Q.4 What is your yearly approximate spending on Mahindra's Vehicle Maintenance?
1) Below NPR 25,000
2) 25,001 to 50,000
3) 50,001 to 75,000
4) 75,001 to 1 lakh
5) More than 1 lakh
Q.5 In regard to following aspects of Workshop, please tick in one of boxes as per your
satisfaction level?
1.
Extremely
Satisfied
2.
Very
satisfied
3.
Satisfied
4.
Not
satisfied
5.
Not satisfied
at all
1 Promptness of service
2 Pricing of spare parts
3 Entertainment facilities provided
(Wi-Fi, tea coffee, )

4 Briefing of details of workshop job
required by your vehicle

5 Employees' proficiency and
knowledge

6 Employees' behavior and courtesy
7 Value for money regarding the
workshop's work

8 Your overall satisfaction level
during your visit to our workshop


Q.6 Do you have to revisit a workshop because of work carried out incorrectly or
incompletely at our workshop?
1) Yes 2) No

Q.7 Would you recommend us to your family, friends or work associates?

1)Definitely Yes 2)Probably Yes 3)Not Sure 4)Probably Not 5) Definitely Not

Q. 8 What are the factors that you look for while deciding on service center for your vehicle?
Please rank from 1-6 (1 for least preferred and 6 for most preferred).
1) Promptness in service
2) Low spare parts cost
3) Low labor charge (servicing cost)
4) Experienced mechanics
5) 24 x 7 Service
6) Behavior of employee

Q.9 How much money (maximum) will you be willing to pay per service?
1) Below 3000
2) 3001 to 6000
3) 6001 to 9000
4) 9001 and above

Q.10 For given set of conditions Please tick in one of boxes as per your agreement.

1.
Strongly
Agreed
2.
Agreed
3.
Neutral
4.
Disagree
5.
Strongly
Disagree
i You are willing to pay additional cost for
pick-up and drop-off service.

ii You are willing to pay additional cost for
24 x7 hr. servicing

iii You are willing to pay premium price for
original and warranted spare parts.

iv You are willing to pay premium price for
entertainment facilities in workshop such as
Wi-Fi, Kids zone, etc.

v If there is price difference between
workshops, you will choose least priced one
irrespective of other factors.



Q.11 If you could change one thing about our business what would it be?

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Thank for valuable response.