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79 MISTAKES COACHES

(UNCONSCIOUSLY) MAKE THAT


SABOTAGE THEIR INCOME
( and their desired impact on the world )
+ HOW TO AVOID THOSE MISTAKES

www.jasmineplatt.com
S
mart, Talented

www.jasmineplatt.com 79 Mistakes Coaches Make | 2


Welcome!
Thank you for grabbing my new report.
Inside this report, you will learn the most common mistakes that coaches unconsciously
make that sabotage their income.
Even the smart, experienced ones. (Oftentimes, ESPECIALLY them!)
How do I know?
I have been coaching for over a decade. In that time, not only have I made a stack of
them myself (and know the pitfalls and struggles of them intimately from cold, brutal
experience), Ive also mentored a stack of coaches sufering from the same mistakes.
These super-smart, experienced people had all the appearances of a successful coach.

But still, they knew something wasnt working. They just didnt know what.
And you cant fx what you dont know is broken.
So, instead of leaving you to fgure these out for yourself, I want to give you a head-start
and fghting chance at succeeding.
Whether you are just starting out as a coach, or have been in the game a long time,
understanding the traps not to fall into will be ber-useful.
You will also learn what you need to focus on to succeed at impacting the world.
Print this report out, and USE it. You now have the blueprint for what to do - and what
NOT to do - in your hot, little hands!
So, thanks again for joining me! I trust youll gain the insight and strategies you need to
transform your income and impact on the world.
If there is any aspect of this report that you would like help with, Id be happy to help
you transform whatever you need to get on with success. You can reach me at the web
address below.

To your crazy-awesome mission!

Jasmine xo
www.jasmineplatt.com

www.jasmineplatt.com
Copyright Jasmine Platt Ltd. All rights reserved.
79 Mistakes Coaches Make | 3
THE COMMON MISTAKES
These are the most common mistakes.
If you are making any of these mistakes - and you didnt know you were,
it is totally not your fault.
You didnt know. No-one told you.
These entrepreneurial pitfalls are the unconscious mistakes that are sooooo easy to fall
into.
There are four main types of mistakes coaches make, so I have broken them up for you
into categories.
Mindset Mistakes
Strategic Mistakes
Mistakes Made Through Assumption
Behavioral Mistakes
You may notice areas where you are stronger - and perhaps areas where maybe you
have a few more tweaks to resolve.
One word of caution before you dive in to them
Once you know them, you will no longer have any excuse for failure.
If you like having an excuse for failure, you may want to put this report down. Consider
carefully if success is what you really want because you might be about to arm yourself
with the very thing that will catapult your career.
This is certainly my intent in giving it to you. I hope youre ready!
Before we start, let me share that some of these mistakes you may recognize in yourself.
Some you may recognize in other people you know.
I would highly encourage you to read this for yourself though.
While it can be incredibly tempting to think about others when we read things like this,
doing that will have us avoid recognizing our own mistakes. If you do that, you may well
miss the very gold that will transform your business
and income and life and familys lives and . (need I say more?)
By all means, feel free to share this with your friends and colleagues, if you think it will
be useful for them, but please read it with yourself in mind and use it for yourself frst.

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Copyright Jasmine Platt Ltd. All rights reserved.
79 Mistakes Coaches Make | 4
If you want to share it with them later, here is a link you can use to copy it directly to
them with one click of a button.
www.jasmineplatt.com/79-mistakes-coaches-make
But back to you
To help you correct any mistakes that you might be making, I have put cute little boxes
next to each mistake, so that you can tick any that apply to you.
That way, you can come back to them when constructing your plan about what you will
change, to shift the course of your future.
Ive even given you a Personal Success Plan at the end of this report to help you construct
your own list of things to focus on.
The cool thing about knowing these is that youll be able to make a plan and, if you truly
want to succeed, execute it, so that you can stop sabotaging your income and fnally
make the impact you want to make on the world.
Ready?
Cool.
Lets dig in..

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Copyright Jasmine Platt Ltd. All rights reserved.
79 Mistakes Coaches Make | 5
COMMON MINDSET MISTAKES
The frst set of mistakes coaches make, to do with mindset, include:
Issues of self value
Issues of self doubt / confdence
Fears that they let hold them back
Not being in touch with reality (i.e., having their head in the clouds about the
market, themselves, their potential clients, what they do)
1.1 Undervaluing your time/experience/results/ofer

1.2 Not wanting to charge money (or good money) for services

1.3 Believing people wont pay good money for what you do

1.4 Working with anyone who will pay

1.5 Thinking you should ofer a particular service just for money (even though its
not what you are good at or want to do) / fear that people wont pay for
what you want to do

1.6 Giving discounts just to get work in

1.7 Working hard because you believe you have to in order to earn the
money you want

1.8 Working hard because you believe you have to in order to be deserving of
earning good money

1.9 Comparing self to others

1.10 Feeling jealous of others

1.11 Self doubt

1.12 Self judgment

1.13 Being fearful of marketing or sales

1.14 Not being willing to pay for help

1.15 Expanding, then getting to a new level, freaking out, then contracting
again for a while

1.16 Fear of success or fear of failure

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79 Mistakes Coaches Make | 6
1.17 Watching The Secret and thinking creating a vision board and meditating on it will
attract/create the success your have on the board

1.18 Fear of judgment by family, friends, colleagues, clients, the market

1.19 Worry about making a mistake

1.20 Believing that as a coach, you dont need a coach or mentor to succeed
(even though youve been trying by yourself for years)

1.21 Believing that people should want to work with you without putting in the work
to understand and speak to them

1.22 Believing your business is about you (and not your clients)

1.23 Having your head in the clouds

1.24 Taking too much responsibility for your clients / clients results

1.25 Making succeeding complex in your head

1.26 Overworking (not taking time of to rest and recoup energy)

1.27 Underworking (i.e., not focusing on taking enough of the right actions)

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79 Mistakes Coaches Make | 7
COMMON STRATEGIC MISTAKES
The second set of mistakes coaches make are about:
Their Strategy
Their Business model
Their Service delivery model
Making the numbers work (i.e., often they dont!)
2.1 Not having a success strategy

2.2 Having a strategy - but not a proven strategy

2.3 Not sticking to a strategy, because of lack of focus


2.4 Not changing tack on an inefective strategy that isnt working at
getting results (fogging a dead horse)


2.5 Thinking success will happen when you get discovered.


( NB / A tiny percentage of people get discovered. WAITING for this results in
almost certain failure. )
2.6 Not picking a specifc niche / target


2.7 Not targeting specifc niche in marketing

2.8 Being too busy with service delivery, while not making the money
you want (broken business model)


2.9 Trying to be everything to everyone (thinking that is the best way
to go to deliver income)

2.10 Not committing to a direction (remaining unspecifc)


2.11 Believing you are limited to your local market


2.12 Overcomplicating your business and/or service delivery models


2.13 Not developing a targeted program (and instead selling dollars for hours)

2.14 Thinking creation of a low-value product (e.g., e-book, e-course) will lead to
fnancial success (without a proven model for high quantity sales, with
high-value distribution, trafc channels and compelling copywriting skills/paying
a talented copywriter)

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79 Mistakes Coaches Make | 8
MISTAKES MADE THROUGH ASSUMPTION
The third set of mistakes coaches make because of false assumptions about:
What creates success
How long succeeding takes
How a coaching business should look
3.1 Believing the presence of the perfect logo, website, brochure, blog,
headshot/photo shoot, byline or moniker is the answer/key to success

3.2 Believing a logo, website, brochure, photoshoot, blog, byline, or moniker
is essential for success

3.3 Thinking success can be achieved on your own (that you should/could do it all,
and/or that you have the skill, ability and time to do it all on your own without
killing yourself trying)

3.4 Thinking that people will magically fnd your website without you actively
investing time, energy and money driving trafc to it

3.5 Thinking marketing is, or should be about you (and not your client)

3.6 Thinking that you have to have a menu of services (or products) for
people to choose from


3.7 Assuming that success can be done on your own (i.e., not having a mentor
in the areas you are not masterful in)

3.8 Believing earning good money will take a long time (and it will if you dont have
the right mindset, an efective strategy and take the right actions)

3.9 Thinking your business is about you and therefore not knowing how to
speak to the market about what you ofer


3.10 Believing that getting it perfect is more important than progress or
sales (perfectionism)

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79 Mistakes Coaches Make | 9
COMMON BEHAVIOURAL MISTAKES
The last set of mistakes coaches make through action (or inaction):
Not realizing what action is required and what to focus on
Not taking the right actions (or enough of the right actions!)
Leaving issues unresolved
Poor focus and inefective habits
Applying incorrect assumptions
4.1 Not making ofers

4.2 Over-promising and under-delivering

4.3 Not investing in lead generation and thinking clients will stroll into your sphere,
and bank account from nowhere

4.4 Waiting to get discovered

4.5 Not working actively on self

4.6 Investing in lots of training, courses, and downloading materials, but not
implementing them

4.7 Running an inauthentic practice (not practicing what you preach)

4.8 Being arrogant (thinking you are better than others)

4.9 Not setting strong, healthy boundaries with clients

4.10 Not resolving past accounts and taxes

4.11 Being self promotional in a way that is of-putting

4.12 Knowing something is holding you back + not getting help

4.13 Wasting time

4.14 Being busy on low-value activity

4.15 Working harder than you need to, because of poor focus and/or
inefcient business model

4.16 Scattering energy / poor focus

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79 Mistakes Coaches Make | 10
4.17 Not having clarity about something relating to business (e.g., positioning,
marketing, mindset, sales, branding) and sitting with it without getting active
expert help to get clarity so progress can be made

4.18 Judging other coaches / practitioners services and gossiping about
it with others

4.19 Starting and never fnishing/delivering anything (constant creation mode)

4.20 Perfectionism as a delay tactic

4.21 Over-complication as an unconscious delay tactic

4.22 Not taking the right actions / Procrastination

4.23 Distraction

4.24 Laziness

4.25 Not following through

4.26 Not addressing your stuf (i.e., inner self worth, self doubt, fears)

4.27 Wanting to change the world, while doing very little that actually
gets you clients

4.28 Not changing a strategy that isnt working (e.g., service delivery, marketing
or sales strategy

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79 Mistakes Coaches Make | 11
WHAT TO FOCUS ON
TO ELIMINATE MISTAKES
If you want to make money and be successful as a coach, this is a list of actions and
behaviours which will help you to overcome and eliminate the mistakes you might be
making.
Know what you want
Know why you want it
Get a proven success strategy
Stick to a strategy, but evaluate and make adjustments if its not working
Pick a niche / specifc target
Choose a business model that works for generating wealth (not keeping you busy
without wealth and success)
Dont try to be everything to everyone
Be the best for your particular market/niche/clientele
Target a specifc niche(s) in your marketing
Take massive action
Deliver massive value to the world through your services (Dont just think about it!)
Embrace sales as the key to your success
Once you have clarity on your genius, your ofer, and a message that lands with your
specifc target niche, invest in lead generation to drive trafc to your door
Let go of fear / Act anyway
Make ofers constantly
Be willing to learn, make mistakes, and course correct as you go
Refect on and understand what actions are critical (and which ones are low-value
and distracting)
Focus on the one big thing you need to do to make (more) sales

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79 Mistakes Coaches Make | 12
Working actively on and expanding yourself; focus on courage and being the
biggest version of yourself
Realise that success is almost never achieved on ones own (i.e., outsource activities
that you arent good at, dont want to do, dont have time for, get mentoring/training by
experts in areas you need help in)
Hire a mentor/coach with a track record for helping clients get results
When you knowing something is holding you back (i.e., inner self worth, self doubt, fears),
get help!
Work only with people you like/love (ideal clients)
Develop an abundant mindset
Focus! Focus! Focus! Do not allow yourself to scatter your energy
Running an authentic practice (practice what you preach)
Go out and get yourself discovered (by your perfect clients). Stop waiting for fame.
Work out what your weaknesses (or areas you lack motivation), work out which ones
are impeding your success, and which you can outsource to get stuf done and progress
happening
Overcome poor habits
Build efective new habits
Turn of distractions
If your business isnt already international, consider (immediate) expansion into the
global economy
Simplify your business and/or service delivery models
Do not sell dollars for hours. Sell programs and packages that are value-based
Let go of perfectionism
If you invest in training, actually implement it
Set healthy, strong boundaries with clients
Resolve any past accounts and tax issues stat!
Check that your marketing and promotion is not arrogant, slimy or self promotional in a
way that is of-putting
When you dont have clarity about something (e.g., positioning, marketing, mindset, sales,
branding) get active expert help to get clarity so progress can be made

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Copyright Jasmine Platt Ltd. All rights reserved.
79 Mistakes Coaches Make | 13
Do not judge (or gossip about) other coaches / practitioners services (it just makes you
look bad and is coming from scarcity thinking)
Value your time/experience/results/ofer
Trust the right people will happily pay good money for what they get from you
Trust your genius and brilliance
Do not judge or compare yourself (or your business) with others. You are unique and so
are your clients needs.
If you dont already know, learn how you are unique so you understand this and can use
it to your advantage!
Get good at marketing and sales (learn if you arent already)
Stop taking too much responsibility for their clients / clients results

www.jasmineplatt.com 79 Mistakes Coaches Make | 14


PERSONAL SUCCESS PLAN
OVERCOMING MISTAKES IVE BEEN MAKING
Lightbulb Moments / Realizations I had reading this:

Ten Actions I will now take:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
[ Pick the most important action to focus on this week ]
Help / Advice / Coaching I will get to support me in my success:

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About me
When it comes to being a more powerful
+ successful coach, I have a twelve-word
philosophy:
Start with love.
Transform your stuf.
You are awesome + people need you.
My approach on business (+ life) has been
featured alongside Vishen Lakhiani (Mindvalley),
Danielle LaPorte, Marianne Williamson and
Joe Vitale + Bob Doyle (from The Secret).
Some very nice people have called me an astonishingly gifted teacher with the ability to
change lives and clearly see ones blind spots and what holds them back personally,
professionally, and/or spiritually.
Ultimately, Im here to prove that wild business success can be simple, fun and waaaay more
lucrative and easy than you ever thought possible.
You are awesome - and the world needs you.
Big love on your mission!
Jasmine xo

www.jasmineplatt.com 79 Mistakes Coaches Make | 16


Like this report?
Well, thats grand. And theres more where that came from.
At the time of releasing this report, I have a load of helpful ideas, tips and tools Im getting
ready to launch for you on my new blog.
Ill drop an email by your inbox shortly to let you know whats in it incase you think it will help
you kick some sexy, awesome derrire.
If you are ready for extraordinary success in your business and to launch your brilliance to a
whole new level RIGHT NOW then I want to help you uncover and remove the blocks that are
standing in your way. If youd like to have a chat with me about your business success, go to
the next page to apply for a Breakthrough Session with me.

Its free (I am committed to the success of your mission!)
Last but not least ...
I love being helpful (Im obsessed with it, actually).
If theres something youd like to see me write about (or teach about or make a video about)
to help you with your business ...
... tell me all about it.
xo + thank you kindly.
Feel free to publish an excerpt from this report, wherever you like. Your blog, your book, your
annual holiday newsletter. Its all good. Just use my full name + kindly link back to my website:
JasminePlatt.com. Gracias.

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YOUR FREE BREAKTHROUGH SESSION
If you are ready to soar to the next level of success and make a bigger impact on the world,
and youd like to fnd out if or how I can help you achieve your goals and beyond, apply at
www.jasmineplatt.com/breakthrough-session for your free Breakthrough Session with me.

I work with incredible, committed coaches on big missions to change the world, helping them
to sort out their strategies and their headspace so they can rock the planet in line with their
potential.
If you create awesome results for your clients and like my clients, you too are uber-committed
to your mission, Id love to help you.
If you arent yet ready to commit to getting what you want, breaking through your blocks,
or investing in the success of your future, thats cool too. Success will be yours when you are
ready.
Since no-one can wish success upon you before you are ready to grab it for yourself, if you
would rather wait, then thats totally cool.
If, on the other hand, you know that now is your time to shine, at the end of the consultation,
one of two things will happen....
Youll have a plan in your hot little hands - and will decide to implement it on your own.
Youll have a plan in your hot little hands - and will potentially apply to become one of my
MOST SUCCESSFUL clients.
It really is that simple - and there is no catch.
And of course there is no obligation to invest in me. I believe in you, your potential and what
you have to contribute to the world. And Id love to help you fulfll on your dreams.
If you have any problems submitting the form, go to my web address below.
I sincerely look forward to connecting with you, my friend.
Jasmine xo
www.jasmineplatt.com

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