Morison Menon Chosen by businesses, chosen by Superbrands

Morison Menon - the first Audit, Accounting, Management & Business Consulting firm in the
UAE to be awarded Superbrand status. Morison Menon received the Superbrands award at the
Superbrands Tribute Event held on June 18 at the Inter Continental, Dubai Festival City.
The award was presented to Morison Menon by the Superbrands Council in the UAE, an
offshoot of the Superbrands Organization, an independent brand arbiter, which comprises Councils
throughout the World. The UAE Council consists of Senior Executives from top Companies in the
UAE. With this award, Morison Menon has been ratified as one of the go-to accounting firms in
Dubai.
Founded by advertising executive Marcel Knobil in London in 1994, it started as a BBC radio
show with the aim of giving consumers an enhanced awareness of the brand names that were part
of their everyday lives. The aim of the Councils in different countries is to recognize those brands
that perform way better than their competitors in their respective fields. Of course, this means that
among audit firms in Dubai, Morison Menon stands very tall!
The Council in each country is composed wholly of independent and voluntary members who
are generally either expert in the arena of branding, marketing communication and so on, or are
experts from premier domestic or international organizations.
Recognition from the Council only is not sufficient for a brand to be included in the
Superbrands Project; it is vital that a large number of ordinary consumers too have endorsed the
brand for excellence. The next step is an autonomous study to identify the strongest brands in each
field. Brands are usually invited to participate in the project on the basis of criteria like goodwill,
market share and acceptance, consumer loyalty, and longevity. The council studies the reports on
the different brands and decides upon the winner, who is rewarded with the Superbrands Seal of
Excellence and the Superbrands book.
Needless to say, Morison Menon has exceeded expectations with regard to the different
criteria resulting in the Group being awarded the Superbrands status and reiterating once again that
they are among the best audit firms in Dubai. It is also the leading advisory firm for UAE company
formation, helping new companies with procuring various licences, providing engineering
consultancy services and ensuring that all regulations are complied with. Other services provided
include help with managing risk, protecting assets and managing investments, thereby providing a
newly set up company with the arsenal to meet the challenges of modern business.
Commenting on the achievement RajuMenon, Chairman and Group Managing Partner of
Morison Menon group said 'We are delighted to be awarded 'Superbrands' status and I thank the
Council members and associates for voting for Morison Menon. This award is a well-deserved
endorsement of the relationship we have with our clients, stakeholders and employees and our
commitment to the UAE for the last two decades'. Sudhir Kumar, Partner & Head-Corporate
Communications of Morison Menon Group said 'Awarded as a Superbrand on our 20th year in UAE
truly shows Morison Menon as a home grown brand with all the international expertise and the trust
that we have in the business landscape in UAE'.



Mike English, Director of Superbrands Middle East giving the award to Raju Menon, Chairman and
Managing Partner, Morison Menon and Sudhir Kumar, Partner & Head-Corporate Communications,
Morison Menon.