PB201 Entreprenuership

RESTRICTED PB201 Entrepreneurship
Version : 080510_1.1_Effective:1June2011 1/18 RESTRICTED

POLYTECHNICS
MINISTRY OF HIGHER EDUCATION MALAYSIA
DEPARTMENT OF COMMERCE

COURSE : PB201 ENTREPRENEURSHIP

INSTRUCTIONAL DURATION : 15 WEEKS

CREDIT (S) : 2

PREREQUISITE(S) : NONE

SYNOPSIS

ENTREPRENEURSHIP focuses the principles and concept of entrepreneurship. This
course concentrate on the systematic methods of getting business ideas. This course
also prepare the students on ways to conduct and control the business including
fundamental of management, marketing and financing. It also emphasize on the
preparation of business plan, thus developing their entrepreneurial skills.

LEARNING OUTCOMES

Upon completing this course, students should be able to:

1. explain clearly the concept of entrepreneurship, business ownership and
procedures in setting up a business in case study given
2. work cooperatively in group to complete an assign project based on entrepreneurial
skills
3. present creatively a business plan prepared via group based on business
knowledge



SUMMARY (30 LECTURE: 15 TUTORIAL)

RTA
1.0 INTRODUCTION TO ENTREPRENEURSHIP (02 : 01)
Definition of an entrepreneur and entrepreneurship, differences
between the concept of entrepreneur and businessman, the
competency of successful entrepreneurship. The roles and social
responsibilities of entrepreneur and define e-business.

2.0 ENTREPRENEURIAL IDEAS AND OPPORTUNITIES (04 : 02)
Sources of business ideas, process to generate business ideas,
evaluation, approaches in seeking the business ideas and guide in
choosing a business.

3.0 BUSINESS OWNERSHIP (04 : 02)
Factors that influence the business ownership, types of business
ownership, characteristics of each business ownership, advantages
and disadvantages, the differences in business ownership and the
procedure on the registration of business ownership.

4.0 BASIC OF BUSINESS MANAGEMENT (04 : 02)
The meaning, function of management and the organizational
structure.

5.0 OVERVIEW OF MARKETING
(02 : 01)
Definition and marketing mix. It also discus microenvironment and
macro environment of target market and market identification, e-
business.

6.0 BASIC OF ACCOUNTING (04 : 02)
Definition of accounting and important of financial management in
business planning and controlling. Defines asset, liabilities, owner
equity, expenses and revenue, identify the functions and elements of
financial statement.

7.0 ENTREPRENEURIAL SOURCE OF CAPITAL AND SUPPORT
SYSTEM
(02 : 01)
Source of capital for entrepreneurship activities and types of business
support.

8.0 BUSINESS PLAN (08 : 04)
Meaning of business plan, purpose and the important of business
plan, characteristic of a good business plan, business plan format and
minimum requirement by financial institutions and government
agencies.

RTA: Recommended Time Allocation



SYLLABUS

1.0 INTRODUCTION TO ENTREPRENEURSHIP
1.1 Explain about entrepreneurship
1.1.1 Define the concept of entrepreneur and entrepreneurship
1.1.2 Differentiate between Businessman and Entrepreneurs.
1.1.3 Explain the roles and social responsibilities of entrepreneur
towards
a. customers
b. society/community
c. suppliers
d. staff
e. competitors
f. nation

1.2 Discuss the personal traits/behaviours associated with successful
entrepreneurial performance
1.2.1 Discuss the competencies of entrepreneurship
a. personal initiative
b. seize opportunities
c. endurance
d. information-seeker
e. high work quality
f. commitment towards work agreements
g. efficient
h. systematic-planning
i. creative problem solving
j. self-confidence
k. assertion
l. persuasion
m. power and authority
1.2.2 Discuss on successful entrepreneurs in Malaysia

1.3 Understand E- Business
1.3.1 Define e-business
1.3.2 State the importance of e-business to entrepreneur
1.3.3 Distinguish the advantages and disadvantages of e-business
1.3.4 Identify online marketing communication
a. Direct Email Marketing
b. Online Catalogue
c. Public Relations

2.0 ENTREPRENEURIAL IDEAS AND OPPORTUNITIES
2.1 Determine entrepreneurial ideas and opportunities
2.1.1 Identify sources of entrepreneurial ideas
a. Primary source
b. Secondary source
2.1.2 Determine entrepreneurial ideas based on
a. the suitability of ideas and persons experience, knowledge
and skills, capital and interest


b. communitys response
c. the feasibility of the ideas initially: legislation aspect,
competitors, capital required and risks
2.1.3 Apply the process of generating and evaluating business ideas

3.0 BUSINESS OWNERSHIP
3.1 Categorize the principles and concepts of business ownership
3.1.1 Explain factors that influence the choice of entrepreneurial
ownership
a. Capital
b. Personal Assets
c. Span of Control
d. Sharing of Information
3.1.2 Identify types and characteristics of business ownership
a. Sole Proprietorship
b. Partnership
c. Company
3.1.3 Distinguish the advantages and disadvantages of each of
entrepreneurial ownership
3.1.4 Gather information on the procedure of registration for business
ownership

4.0 BASIC OF BUSINESS MANAGEMENT
4.1 Understand management
4.1.1 Define management
4.1.2 Explain the function of management
a. planning
b. organizing
c. leading
b. controlling

4.2 Know organizational structure
4.2.1 Determine organizational structure

5.0 OVERVIEW OF MARKETING
5.1 Understand marketing
5.1.1 Define marketing
5.1.2 Explain the concept of marketing mix
a. product
b. price
c. promotion
d. place

5.2 Determine marketing environment
5.2.1 Determine the companys microenvironment
a. The company
b. Suppliers
c. Marketing Intermediaries
d. Customers


e. Competitors
f. Publics
5.2.2 Determine the companys macroenvironment
a. Demographic
b. Economic
c. Natural
d. Technological
e. Political
f. Cultural

6.0 BASIC OF ACCOUNTING
6.1 Identify financial statement
6.1.1 Define accounting
6.1.2 State the importance of financial management in business
planning and controlling
6.1.3 Categorize of assets, liabilities, owner equity, expenses and
revenue
6.1.4 Identify the functions and elements of financial statements
a. Income Statement
b. Balance Sheet
c. Cash flow

7.0 ENTREPRENEURIAL SOURCES OF CAPITAL AND SUPPORT SYSTEMS
7.1 Distinguish business support systems
7.1.1 Justify the sources of capital for entrepreneurship activities
a. Personal funds
b. Family and friends
c. Banks and other financial institutions
7.1.2 Classify types of business support
a. Financial
b. Technical
c. Management and entrepreneur training
d. Advisory service
e. Location
f. Marketing
g. Research and development
h. Information

8.0 BUSINESS PLAN
8.1 Develop a business plan
8.1.1 Define the meaning of business plan
8.1.2 Explain the purpose and the importance of business plan
8.1.3 Interpret the characteristics of a good business plan
8.1.4 Determine business plan format
a. Table of content
b. Executive Summary/Business Plan synopsis
c. Introduction
d. Purpose of preparing a Business plan
e. Business/Company Background


f. Background of Owner/Partners/Directors
g. Organization/management/administration Plan
h. Marketing Plan
i. Operational Plan
j. Financial Plan
k. Project Implementation Schedule
l. Conclusion
8.1.5 Prepare the business plan regarding minimum requirement by
financial institution and government agencies.



ASSESSMENT

TYPES OF ASSESSMENT

The course is assessed through 100% Continuous Assessment

CONTINUOUS ASSESSMENT (CA):

Continuous assessment is carried out throughout the semester and
comprises the followings:

a. Quiz (minimum 4) 20%
b.
c.
Test (minimum 2)
Other Assessment Task
i. Case Study (minimum 1)
ii. Presentation (minimum 1)
iii. Project (minimum 1)
iv. Peer Assessment (minimum 1)
20%

10%
15%
30%
5%

Note: 1.Refer to Assessment Specification Table (AST) for the details
2.The percentage of Continuous Assessment may vary depending in courses.



ASSESSMENT SPECIFICATION TABLE (AST)

COURSE LEARNING OUTCOME (CLO)

1. explain clearly the concept of entrepreneurship, business ownership and procedures in setting up a business in case study given
2. work cooperatively in group to complete an assign project based on entrepreneurial skills
3. present creatively a business plan prepared via group based on business knowledge

CONTEXT CONSTRUCT
CLO
Assessment
Quiz Test Case Study Project
Peer
Assessment
Presentation
1 2 3 L M H L M H L M H L M H L M H L M H
INTRODUCTIONTO
ENTREPRENEURSHIP
Explainaboutentrepreneur

1

1

Discussthepersonaltraits/
behavioursassociatedwithsuccessful
entrepreneurperformance
1

UnderstandE-Business

ENTREPRENEURIALIDEAS
ANDOPPORTUNITIES
DetermineEntrepreneurialideasand
opportunities
1 1 2 1 1

1 1

BUSINESSOWNERSHIP
Categorizetheprinciplesand
conceptsofbusinessownership
1 1
BASICOFBUSINESS
MANAGEMENT
Understandmanagement

InterpretOrganizationalstructure

OVERVIEWOFMARKETING
Understandmarketing 1

Determinemarketingenvironment

BASICOFACCOUNTING Identifyfinancialstatement



CONTEXT CONSTRUCT
CLO
Assessment
Quiz Test Case Study Project
Peer
Assessment
Presentation
1 2 3 L M H L M H L M H L M H L M H L M H
ENTREPRENEURIAL
SOURCESOFCAPITALAND
SUPPORTSYSTEM
Distinguishbusinesssupportsystems 1 1 1 1
BUSINESSPLAN Developabusinessplan

1 1
TOTAL 3 2 1 3 2 1 1 1 3 1
RATIO 5 3 2 5 3 2 RUBRIC
RUBRIC RUBRIC RUBRIC
Legend
L - Low 5 50% of the questions can be answered correctly by more than 60% of the candidates
M - Medium 3 30% of the questions can be answered correctly by more than 40% but less than 60% of the candidates
H - High 2 20% of the questions can be answered correctly by less than 40% of the candidates



REFERENCES

Ab. Aziz Yusuf. (2005). Principles of Entrepreneurship, Prentice Hall Publication.

Kao,W.Y. & Tan Wee Liang. (2001). Entrepreneurship and Enterprise Development in
Asia. Singapore: Prentice Hall.

Kaplan, J.M. (2001) Getting Started in Enterpreneurship, United States of America:
John Wiley & Sons Inc.

Nor Aishah Buang. (2006). Asas Keusahawanan. Fajar Bakti Sdn Bhd Publicaton.

UiTM Entrepreneurship Study Group. (2006). Fundamental of Entrepreneurship, (8
th

Ed). Prentice Hall Publication.

Zimmerer, T.W., & Scarborough, N.M. (2005). Essential of entrepreneurship and small
business management. (4
th
ed). US: Prentice Hall Publication.

Zafir Mohd Makhbul & Fazilah Mohamad Hasun. (2004). Menjadi Usahawan, PTS
Publication.



:
:
No. CODE SLT
1 Lecture [ 2 hour(s) x 15 week(s) ] L 30
- [ / ]
- Assessment Task
[ / ]
2 Self Learning: Lecture [ 1 hour(s) x 15 week(s) ] I 15
- [ / ]
- [ / ]
- [ / ]
3 Practical [ 1 hour(s) x 15 week(s) ] P 15
- [ ] [

] [ ]
- [ ] [ ] [ ]
- [ ] Simulation [ ] [ ]
- [ ] Outdoors [ ] [ ]
4 Self Learning: Practical I 0
- [ ]
- [ ]
- [ ]
- [ ]
5 Tutorial [ 0 hour(s) x 15 week(s) ] T 0
6 Other Assessment Task O 20
Capstone Project [ ] Portfolio [ ] Essay Question [ ]
(Final Project) Peer Assessment [ / ] Observation [ ]
Presentation [ / ] Self Assessment [ ] Discussion [ ]
Reflective Journal [ ] End-of-Chapter [ ] Project [ / ]
Case Study [ / ]
Industrial Visit [ ]
80
L
P
I
T
O
DISTRIBUTION OF STUDENT LEARNING TIME
COURSE
CREDIT 2
PB201 ENTREPRENEURSHIP
Preparation before studio work presentation/critique.
Preparation for practical test.
Field work
Workshop Practical test
Preparation for lecture test and tutorial

Activities
Lecture hours
Theory Test/Quiz
Preparation before lecture class viz. review/download lesson notes
Preparation after lecture class viz. additional references, discussion group,
Credit = SLT/40 2.00
Practical 15
Self Learning 15
Tutorial 0
Studio work Lab work
Other Assessment Task 20
SLT (Student Learning Time) 80

Total

Lecture 30

Survey/research
Preparation before practical class/field work/survey viz. review notes,
checklist/labsheets and/or tools and equipment. Preparation after practical class/field work/survey viz. additional references,
discussion session and report writing.

TABLE OF LEARNING DOMAINS

Legend:
Cognitive Domain Psychomotor Domain Affective Domain
C1 : Knowledge P1 : Imitate A1 : Receiving
C2 : Comprehensive P2 : Manipulate A2 : Responding to Phenomena
C3 : Application P3 : Precision A3 : Valuing
C4 : Analysis P4 : Articulation A4 : Organizing Values
C5 : Synthesis P5 : Naturalization A5 : Internalizing Values
C6 : Evaluation


No. Specific Outcome
C1 C2 C3 C4 C5 C6 P1 P2 P3 P4 P5 A1 A2 A3 A4 A5
1.0 INTRODUCTIONTOENTREPRENEURSHIP

1.1 Explainaboutentrepreneurship

1.1.1 Definetheconceptofentrepreneurandentrepreneurship

1.1.2 DifferentiatebetweenBusinessmanandEntrepreneurs

1.1.3 Explaintherolesandsocialresponsibilitiesofentrepreneur

1.2
Understandthepersonaltraits/behavioursassociatedwithsuccessful
entrepreneurialperformance

1.2.1 Discussthecompetenciesofentrepreneurship

1.2.2 DiscussonsuccessfulentrepreneursinMalaysia

1.3 UnderstandE-Business

1.3.1 Definee-business

1.3.2 Statetheimportanceofe-businesstoentrepreneur
1.3.3 Distinguishtheadvantagesanddisadvantagesofe-business

1.3.4 Identifyonlinemarketingcommunication

2.0 ENTREPRENEURIALIDEASANDOPPORTUNITIES.

2.1 Understandentrepreneurialideasandopportunities.

2.1.1 Identifysourcesofentrepreneurialideas:

2.1.2 Determineentrepreneurialideas
2.1.3 Generateideasandopportunitiesforentrepreneur
3.0 BUSINESSOWNERSHIP

3.1 Categorizetheprinciplesandconceptsofbusinessownership.
3.1.1 Explainfactorsthatinfluencethechoiceofentrepreneurialownership.
3.1.2 Identifytypesandcharacteristicsofbusinessownership.
3.1.3
Distinguishtheadvantagesanddisadvantagesofeachofentrepreneurial
ownership.
3.1.4 Gatherinformationontheprocedureofregistrationonbusinessownership


Legend:
C6 : Evaluation


4.0 BASICOFBUSINESSMANAGEMENT
4.1 Understandmanagement
4.1.1 Definemanagement
4.1.2 Explainthefunctionofmanagement
4.2 Interpretorganizationalstructure

4.2.1 Illustrateorganizationalstructure

5.0 OVERVIEWOFMARKETING

5.1 Understandmarketing

5.1.1 Definemarketing

5.1.2 Explaintheconceptofmarketingmix

5.2 Understandmarketingenvironment

5.2.1 Determinethecompanysmicroenvironment
5.2.2 Determinethecompanysmacroenvironment
6.0 BASICOFACCOUNTING
6.1 Identifyfinancialstatement

6.1.1 Defineaccounting
6.1.2 Statetheimportanceoffinancialmanagementinbusinessplanningandcontrolling

6.1.3 Categorizeofassets,liabilities,ownerequity,expensesandrevenue
6.1.4 Identifythefunctionsandelementsoffinancialstatements
6.1.5 Identifyfinancialstatement

7.0 ENTREPRENEURIALSOURCESOFCAPITALANDSUPPORTSYSTEMS

7.1 Distinguishbusinesssupportsystems.

7.1.1 Justifythesourcesofcapitalforentrepreneurshipactivities

7.1.2 Classifytypesofbusinesssupport



Legend:
C6 : Evaluation


8.0 BUSINESSPLAN

8.1 Developabusinessplan
8.1.1 Definethemeaningofbusinessplan.
8.1.2 Explainthepurposeandtheimportanceofbusinessplan
8.1.3 Interpretthecharacteristicsofagoodbusinessplan
8.1.4 Determinebusinessplanformat


MATRIX OF SPECIFIC OUTCOMES Vs CLO, GSA AND LEARNING DOMAINS

Note:
*Lecturersmayuseotherteaching&learningstrategiesinordertoachievethelearningoutcomes.
GenericStudentAttributes(GSA) LearningDomain(LD)
GSA1 CommunicationsSkills LD1 Knowledge
GSA2 CriticalThinkingandProblemSolvingSkills LD2 TechnicalSkills
GSA3 TeamworkSkills LD3 Professionalism&Ethics
GSA4 Moral&ProfessionalEthics LD4 SocialSkills
GSA5 LeadershipSkills LD5 CommunicationSkills
GSA6 InformationManagementSkillsandContinuousLearning LD6 CriticalThinking
GSA7 EntrepreneurshipSkills LD7 LifeLongLearning
LD8 EntrepreneurialSkills


COURSELEARNINGOUTCOME(CLO)
Uponcompletionofthiscourse,studentsshouldbeableto:
1. explainclearlytheconceptofentrepreneurship,businessownershipandproceduresinsettingupabusinessincasestudygiven
2. workcooperativelyingrouptocompleteanassignprojectbasedonentrepreneurialskills
3. presentcreativelyabusinessplanpreparedviagroupbasedonbusinessknowledge
No Specific Outcome
*Recommended
Teaching &
Learning Strategy
CLO GSA & LD
C
L
O

1

C
L
O

2

C
L
O

3

L
D

1

L
D

2

L
D

3

G
S
A

4

L
D

4

G
S
A

3

L
D

5

G
S
A

1

L
D

6

G
S
A

2

L
D

7

G
S
A

6

L
D

8

G
S
A

7

G
S
A

5

1.0 INTRODUCTIONTOENTREPRENEURSHIP
Lecture,discussion,
brainstorming,casebase
learning

1.1 Explainaboutentrepreneurship.
1.1.1 Definetheconceptofentrepreneurandentrepreneurship
1.1.2 DifferentiatebetweenBusinessmanandEntrepreneurs.
1.1.3 Explaintherolesandsocialresponsibilitiesofentrepreneur
1.2
Understandthepersonaltraits/behavioursassociatedwith
successfulentrepreneurialperformance

1.2.1 Discussthecompetenciesofentrepreneurship
1.2.2 DiscussonsuccessfulentrepreneursinMalaysia
1.3 UnderstandE-Business
Lecture,discussion,
brainstorming,casebase
learning

1.3.1 Definee-business
1.3.2 Statetheimportanceofe-businesstoentrepreneur
1.3.3 Distinguishtheadvantagesanddisadvantagesofe-business
1.3.4 Identifyonlinemarketingcommunication


Note:


No Specific Outcome
*Recommended
Teaching &
Learning Strategy
CLO GSA & LD
C
L
O

1

C
L
O

2

C
L
O

3

L
D

1

L
D

2

L
D

3

G
S
A

4

L
D

4

G
S
A

3

L
D

5

G
S
A

1

L
D

6

G
S
A

2

L
D

7

G
S
A

6

L
D

8

G
S
A

7

G
S
A

5

2.0 ENTREPRENEURIALIDEASANDOPPORTUNITIES
Lecture,discussion,
brainstorming,practical
[implementationof
business:e-
business/conventional
business]

2.1 Understandentrepreneurialideasandopportunities
2.1.1 Identifysourcesofentrepreneurialideas
2.1.2 Determineentrepreneurialideas
2.1.3 Generateideasandopportunitiesforentrepreneur
3.0 BUSINESSOWNERSHIP
3.1 Categorizetheprinciplesandconceptsofbusinessownership.
3.1.1
Explainfactorsthatinfluencethechoiceofentrepreneurial
ownership.

3.1.2 Identifytypesandcharacteristicsofbusinessownership.
3.1.3
Distinguishtheadvantagesanddisadvantagesofeachof
entrepreneurialownership.

3.1.4
Gatherinformationontheprocedureonregistrationofeachof
businessownership

4.0 BASICOFBUSINESSMANAGEMENT Lecture,discussion,
[implementationof
business:e-
business]
4.1 Understandmanagement
4.1.1 Definemanagement
4.1.2 Explainthefunctionofmanagement
4.2 Knoworganizationalstructure
4.2.1 Differentiateorganizationalstructure


Note:


No Specific Outcome
*Recommended
Teaching &
Learning Strategy
CLO GSA & LD
C
L
O

1

C
L
O

2

C
L
O

3

L
D

1

L
D

2

L
D

3

G
S
A

4

L
D

4

G
S
A

3

L
D

5

G
S
A

1

L
D

6

G
S
A

2

L
D

7

G
S
A

6

L
D

8

G
S
A

7

G
S
A

5

5.0 OVERVIEWOFMARKETING
5.1 Understandmarketing
Lecture,discussion,
[implementationof
business:e-
business]

5.1.1 Definemarketing
5.1.2 Explaintheconceptofmarketingmix
5.2 Understandmarketingenvironment
5.2.1 Determinethecompanysmicroenvironment
5.2.2 Determinethecompanysmacroenvironment
6.0 BASICOFACCOUNTING
Lecture,discussion,
[implementationof
business:e-
business]

6.1 Identifyfinancialstatement

6.1.1 Defineaccounting

6.1.2
Statetheimportanceoffinancialmanagementinbusiness
planningandcontrolling

6.1.3
Categorizeofassets,liabilities,ownerequity,expensesand
revenue

6.1.4 Identifythefunctionsandelementsoffinancialstatements
6.1.5 Identifyfinancialstatement



Note:


No Specific Outcome
*Recommended
Teaching &
Learning Strategy
CLO GSA & LD
C
L
O

1

C
L
O

2

C
L
O

3

L
D

1

L
D

2

L
D

3

G
S
A

4

L
D

4

G
S
A

3

L
D

5

G
S
A

1

L
D

6

G
S
A

2

L
D

7

G
S
A

6

L
D

8

G
S
A

7

G
S
A

5

7.0
ENTREPRENEURIALSOURCESOFCAPITALANDSUPPORT
SYSTEMS
Lecture,discussion,
brainstorming,

7.1 Distinguishbusinesssupportsystems.
7.1.1 Justifythesourcesofcapitalforentrepreneurshipactivities.
7.1.2 Classifytypesofbusinesssupport

8.0 BUSINESSPLAN

8.1 Developabusinessplan.
8.1.1 Definethemeaningofbusinessplan.
Lecture,discussion,
grouping,brainstorming,
questionandanswer,

8.1.2 Explainthepurposeandtheimportanceofbusinessplan
8.1.3 Interpretthecharacteristicsofagoodbusinessplan.

8.1.4 Determinebusinessplanformat
8.1.5
Preparethebusinessplanregardingminimumrequirementby
financialinstitutionandgovernmentagencies

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RESTRICTED PB201 Entrepreneurship

Version : 080510_1.1_Effective:1June2011 1/18 RESTRICTED

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