Professional Documents
Culture Documents
r 5 Helen Street
South Golden Beach NSW 2483
Australia
m +61 411 217 128
e scott@groundvision.com.au
w http://www.groundvision.com.au
Career Objective
To share and contribute in an environment in which youthfulness and creativity thrive.
Career Synopsis
Position Company From To
Photographer & Owner Ground Vision Photography Mar 2009 Present
Byron Bay – Australia
Assortment Planning Quiksilver Nov 2008 Oct 2009
Manager Torquay – Australia
Brand & Product Line Nike Australia Apr 2005 Nov 2008
Manager: Kids & Footwear Melbourne – Australia
EKIN (Tech Rep) Nike Australia Mar 2004 Aug 2006
Manager Melbourne – Australia
Senior Merchandise Planner: Nike USA, Inc. Sep 2003 Mar 2004
US Men’s Active Apparel Portland – United States
Senior Demand Planner: Nike USA, Inc. Dec 2002 Sep 2003
US Team Sports Equipment Portland – United States
Demand Planner: Nike USA, Inc. Oct 2000 Dec 2002
US Equipment Portland – United States
EKIN Nike USA, Inc. May 1998 Oct 1999
Technical Representative San Francisco – United States
EKIN Nike USA, Inc. May 1997 May 1998
Tools & Collateral Specialist Portland – United States
Product Testing Analyst: Nike USA, Inc. Sep 1996 May 1997
Advanced Technology Portland – United States
ANTHONY SCOTT NICHOLAS CONFIDENTIAL PAGE 1 OF 6
ANTHONY SCOTT NICHOLAS CONFIDENTIAL PAGE 2 OF 6
Employment Narrative
PHOTOGRAPHER & OWNER
Ground Vision Photography
Byron Bay, Australia, March 2009 – Present
Defined a new concept of photo print for the surf industry by focusing on texture based backgrounds. First
photo adopted was by Quiksilver for the Resin Drips boardshort, which is a finalist for the 2009 Stab
‘boardshort of the year’. Since leaving the surf industry, photos have been accepted and purchased by
additional leading surf and youth brands for photo print t-shirt and boardshort projects
A focus on building and shooting Lego and Smurf sets at night, creating scenes of surrealism.
Photos have been successfully accepted by print media focusing on downhill mountain biking, roller derby and
sneakers
An additional focus on shooting dynamic weddings & portraits
Implemented Assortment Planning process by analyzing product planning functions to create business
efficiencies – ultimately alleviating pressure on inventory. Results included a net reduction of open to sell
inventory for both Quiksilver and Roxy by reducing Styles & SKU’s and focusing assortment on top revenue
achieving categories and styles
Defined seasonal category and brand production targets for both Quiksilver and Roxy by analyzing historical
sales data, understanding current market climate and anticipating future market trends
Infected the Product Design and Sales teams with a culture of directive design and selling to clean up excess
inventory and production issues. Implemented throughout all stages of the ‘go to market’ process
Created sustainable Market Research program by coaching and mentoring four Quiksilver and one Roxy tech
rep in the major surf markets across Australia. Focused research on consumer and retail segments as it
related to Quiksilver, Roxy and competitor brands that ultimately affected Design and Sales processes
2005 Nike annual Maxim Award Winner, ‘We Are on the Offense. Always’, for re-establishing Nike’s position in
the Pacific technical running market
Catalyst, Team Leader and Manager for Australia and New Zealand based EKIN Technical Representatives
ensuring aggressive sell-through targets were met at the largest and most strategic retailers in the Pacific
Rebuilt Pacific EKIN team by structuring EKIN objectives and aligning Marketing, Sales, Product and other
relevant business units
Created weekly reporting structure by collating market feedback and analysis for Product, Marketing, Sales,
Regional and other global business units
Team leader in opening new distribution in the Melbourne technical running market by establishing
relationships, promoting Nike’s position in the technical running market, reviewing business plans and liaising
between sales and retail
Key driver of strategic running initiatives such as Team Bowerman, ‘You’re the Run that I Want’ and Nike
FREE product launch
Planned and analysed metrics for $100+ million USD annual Men’s Active Apparel business
Utilised advanced methods to analyse market opportunities and trends, product and price trends, account door
growth, marketing plans, customer bookings, and sell-through information to support profitable supply levels
and exceed category financial goals
Analysed metrics to maximise sales and profitability goals for $40+ million USD annual Equipment hard goods
business
Actively worked to increase profitability through proposed early price reduction and closeout strategies,
improved product margins, direct ship capabilities and SKU count reduction
Responsible for adjusting and driving the demand forecast. As a result, was the go-to person between
Finance, Sales, Operations, and Product Marketing
Created seasonal demand forecast, monthly auto-replenishment performance, and seasonal Final Alignment
forecasting tracking methods.
Successfully served as the Nike Team Sports / US Equipment integration team lead
Planned product range, sales forecasts, inventory and capacity for a $10+ million USD Timing, Vision &
Monitoring business
Exceeded gross margin after warehousing expectations by accurately forecasting and flowing inventory for an
auto-replenishment based retailer model
Explored and analysed efficient transportation methods to improve delivery, while balancing cost and margin
goals
Worked directly with factories, liaison offices and Production Manager to manage capacity and meet delivery
expectations
Responsible for brand and product education with strategic and regional retailers and consumers in United
States Tier 1 market
Gathered and delivered in-depth market information and analysis for Nike Sales, Marketing, Product and Retail
divisions in the form of monthly market and category focus reports
Partnered with key Sales Representatives during sell-in process to deliver authentic and technical product
based message to maximise sales
Team leader responsible for training other regional based EKIN Tech Reps
Achievements
Nike Pacific annual Maxim Award Winner, ‘We Are on the Offense. Always’ 2005
Portland (Victoria) Marathon, 1st place overall, Course Record Holder 2005
United States Olympic Marathon Trials, 17th place overall, 2:18:13 2004
University of Oregon Cross Country Team Captain, PAC-10 Team Champions 1995
Education
University of Oregon: Bachelor of Arts in History 1991-1996
Eugene – United States
Personal Details
Passports DOB
Australian, United States & British (EU) 27 June 1973
Interests
Snowboarding Music Running
Surfing Photography Cycling
Skateboarding Fly Fishing Camping
Referees
Personal & character available upon request