3I Analysis of PRAN Group BD

PRAN Group is a leading food, beverage & plastic industrial conglomerate & market
leader in Bangladesh. It is one of the most profitable companies of Bangladesh. Their
mission and vision is to eliminate poverty and develop the agricultural sector of
Bangladesh. Their motto is to generate employment and earn dignity and self respect for our
competitors. Since 1981 they are trying to develop our countries agricultural and rural area.
Besides this they are the largest agro-processing company in Bangladesh.

PRAN stands for Program for Rural Advancement Nationally. The largest fruit and
vegetable processing industry in Bangladesh with countrywide distribution network
AMCLs PRAN is an established brand of Bangladesh with an extensive sales force all over the
country. PRAN have a well-developed infrastructure for production, sales and
distribution. PRAN has proven itself as Local product but of international standard.
In this Term paper, we worked on the various factors on PRAN-RFL Group. At first we
discussed about their organizational overview, history, aim, mission, vision industries, corporate
office, and methodology .We took information from both primary and secondary sources like,
total concern, employee, product, export list and other topics. We analyze SWOT, marketing
strategy, financial condition, HRD & HRM on PRAN-RFL. We also discussed in this paper
about the contribution to economy of this company in our country. Finally we summed up the
whole topic and specified them to different chapter and part.

3iAnalysis research services are used by institutional money managers, mutual fund
companies, hedge funds, investment and commercial banks, and other independent research
firms. The firm works with clients to create customized research products that synthesize both
qualitative and quantitative information. These reports analyze a firms capital structure,
financial statements, and relative valuations, and are based on ratio analysis, credit evaluation,
earnings projection models, sector analysis, and earnings quality measurements.

In Bangladesh PRAN-RFL is one of the most successful company as well as
organization. This group is trying to achieve a good position in local and global market. So, they
have to analyze the SWOT matrix.

INTERNAL STRENGTH:

- Risk pooling factor.
- Large company and organization.
- Experiences.
- Superior source of finance.

2. INTERNAL WEAKNESS:
- Unequal promotions strategy.
- Lack of first movers advantages.

3. EXTERNAL OPPORTUNITIES;
- Demand in global market.
- Large demand in local market.
- Domestic natural resources.
- Cheap labor.

4. EXTERNAL THREATS;
- Huge competition.
- Competition in market price.
- Lack of benefits.
- changing market..

Goals:

Quality maintenance and improvement.
Satisfied customers.
Hold on to the current customers and again gain customer loyalty. Gain competitive
advantage over all the competitors.
To double sales and expand production capacity every 7-8 years. To become one of the
biggest names in international fruit and vegetable processing industry Scope:
The market of soft drinks and beverage is very competitive. We may say that as a strong market.
This project paper is prepared as a marketing plan of a product of AMCL which brand name is PRAN.