Ql) The terms Selling and Marketing are frequently used in an interchangeable
manner. However selling is merely a tip of the iceberg called as marketing.
Comment. Briefly explain various functions of marketing. Q2) What do you mean by the term Consumer Behaviour? Describe various factors influencing buying behaviour of consumers. Q3) In the modem business world, the significance of marketing management has increased to a great extent due to the constant changes in macro environment. Critically evaluate the statement analysing the macro environmental factors influencing Indian marketing world. Q4) Describe the various bases of market segmentation. How the market segmentation can be done in respect of a) Shampoo b) Foot wares c) Wrist Watches. Q5) Define Marketing Audit. Describe the nature and scope of marketing audit. Q6) What do you mean by Social Responsibilities of Marketing Organisation Discuss its nature & importance in the modern world. Q7) Write notes (Any two): [7] a) Buying Decision Process. b) Steps in Marketing Planning Process. c) Market Targeting & Positioning Strategies. d) Ethics in Marketing. MAY 2009 NEW Instructions to the candidates:- 1) All questions carry equal marks. 2) Solve any five questions. Ql) Define Marketing. Distinguish between Selling Concept and Marketing Concept. Which concept would you suggest for the following: a) A super market. b) Automobile (4 wheeler) showroom. Q2) What do you mean by marketing environment? Discuss the various types of marketing environmental forces influencing marketing decisions. Give suitable illustrations from Indian marketing world. Q3) Describe the bases for market segmentation of consumer goods. What are the criteria for effective market segmentation? Q4) Briefly describe various elements of marketing mix. Discuss the significance of suitable marketing mix in competitive environment. Q5) Marketing planning and marketing control are the two sides of the same coin. Critically evaluate the statement considering the nature and relationship between these two terms. Discuss the techniques and significance of marketing control in the modern business world. Q6) What is meant by the term social Responsibilities of marketing organisations? How the marketing organisations can take suitable decisions and display their responsibilities towards various groups in the society? Q7) Write notes (any two): a) Holistic marketing. b) Concept of target market and positioning. c) Scope of marketing audit. d) Matrix type of marketing organisation. DECEMBER 2008 Instructions to the- candidates: 1) All questions early equal marks. 2) Solve any FIVE questions. Q. l) What do you mean by the terms-Marketing Myopia, Societal Marketing and Holistic Marketing? Explain and distinguish between selling, concept and Marketing concept. . Q. 2) If you are able to know why and how consumers buy, what they buy, you can be successful marketer. Explain the statement considering various aspects of consumer buying behaviour. Describe the steps in consumer buying process. Q. 3) What is meant by the terms-Macro environment and Micro environment? Explain the term PEST analysis in the content of macro environment. Q. 4) Describe the various. bases of market segmentation. As a marketing manager of a company manufacturing variety of woolen garments, how would you segment the market for such products to be sold all over India? Make necessary assumptions and justify your answer. Q. 5) The term marketing mix basically includes consideration of 4 Ps. However, due to constant changes in marketing environment, few more Ps are added to the concept. Explain the statement briefly considering the nature and importance of various elements of marketing mix. Q. 6) Define Marketing control. Describe the marketing control process. Explain the scope of marketing audit. Q. 7) Write notes (Any two): a) Customer satisfaction and Customer Delight. b) Steps in marketing planning process. c) Matrix type of marketing organisation. MAY 2008 1) All questions carry equal marks. 2) Solve any five questions. Ql) Gone are the days of aggressive selling concept and consumer-oriented marketing concept. Marketers are busy, at present, in understanding the implications of competitive marketing concept and societal marketing concept. Critically evaluate the statement considering various concepts of marketing. Q2) What are the types of marketing organizations? Write a note on inter departmental relations in modern business organizations. Q3) Discuss the various types of macro and micro environmental forces influencing marketing decisions. Q4) What are the steps in buying decision process? Imagine the process of buying a) A Handy Cam. b) Wedding Dress of a Bride. Q5) Describe various. bases of market segmentation. How market targeting is done on the basis of market segmentation? . Q6) Define Marketing Control. Describe the marketing control process. Explain . the scope of marketing audit. Q7) Write notes (Any two): a) Functional Approach to Marketing. b) Components of Marketing Planning. c) Customer Satisfaction V s Customer Delight. MAY 2007 Instructions: 1) All question carry equal marks. 2) Solve any FIVE questions. Q1) The term selling & Marketing are frequently used in the inter changeable manner. However, selling is merely a tip of the iceberg calling as marketing. mbau7100Comment. Briefly explain the various function of marketing. Q2) What do you mean by marketing environments? Discuss the various types of marketing environmental forces influencing the marketing decision. Q3) What are the steps in buying decision Process? Imagine the process of buying the a) A Micro-wave oven. b) A life Insurance policy Q4) Describe the stages of marketing planning process. What are the contents of a marketing plan. Q5) Assume that you are a marketing manager in a medium sized organization which manufactures various types of bakery products. Now the company intends to launch branded vegetable pizza to be sold as a bakery product all over India. Identify and analyze the nature and extent of competition in the Indian Pizza market. Which marketing strategies would you like to adopt deal with competition? Q6) write a comprehensive note on Tools and Technique of Marketing Control with a special emphasis on marketing audit. Q7) Write Short Notes (Any Two): a) Marketing Process. b) Market Segmentation of Industrial Products. c) Customer satisfaction Vs. Customers delight. d) Hierarchy in Marketing Organization. MAY 2006 Instructions: 1) All question carry equal marks. 2) Solve any five question. Q-1) Study of various approaches to marketing helps to understand the scope of marketing. Explain the statement considering different approaches to marketing. Q-2) What do you mean by the term marketing planning? Explain the stages in marketing planning process. Q-3) Define Marketing Organisation. How will you design a marketing organization structure for a big Indian company which intends to manufacture and sell its bakery products on national level? Make necessary assumptions and justify your answer. Q-4) Consumers buying behaviour is mainly related to why consumers buy and how consumers buy, what they buy. Critically evaluate the statement considering various aspects of buying behaviour of consumers. Q-5) What are the various bases of market segmentation? How market targeting is done on the basis of market segmentation? Q-6) Define Marketing Audit Describe the nature and importance of marketing audit as a tool of marketing control. Q-7) Write notes (Any two): a) Marketing Process. b) Customer Satisfaction and Customer Delight. c) Marketing Control Process & Obstacles. MAY 2006 OLD Instructions: 1) All question carry equal marks. 2) Solve any four questions. Q-1) Define Marketing. Describe briefly various approaches to marketing. Q-2) What are the various bases for market segmentation? As a marketing manager Of a company manufacturing and selling variety of tobacco products in Indian Market, how would you segment the market? Make necessary assumptions and Justify your answer. Q-3) What do you mean by sales forecasting? Describe briefly various methods and techniques of sales forecasting. Q-4) Everything is fair in love, war and also in . marketing. Critically evaluate The statement considering the nature and significance of marketing ethics in the Present competitive environment. Q-5) Define Marketing Research. Discuss the scope and importance of marketing research in the modern business world. Q-6) What is meant by the term Marketing Audit? Explain the nature and importance of marketing audit as an effective tool of marketing control. Q-7) Write notes (Any 3): a) Marketing Proces b) Functions of Marketing. c) Buying Decision Process. d) Market Targeting strategies. e) Contents of a Marketing plan. OCTOBER 2006 Instructions: 1) All question carry equal marks. 2) Solve any five question. Q-1) Modern concept of marketing is of great use, not only to the business Organizations , but also to the non business organization Critically evaluate the statement considering the nature and utility of modern marketing concept. Q-2) Describe the stages in the marketing planning process. As a marketing manager of a medium sized organization, how will you conduct marketing planning for launching of a new brand of liquid toilet Soap in Indian market? Market Make necessary assumptions and justify your answer. Q-3) Define Marketing Organisation . Explain the different models and hierarchy of marketing organization. Q-4) What do you mean by the term Consumer Behaviour? Describe the factors influencing buying behaviour of consumers. Q-5) What are the various bases of market segmentation can be done for the following products- a) Wrist watches b) Toilet soaps c) Foot wares. Q-6) Discuss the nature and importance of social responsibilities of marketing organiations. Q-7) Write notes (Any two) : a) Functional Approach to Marketing b) Buying Decision Process c) Marketing Audit. MAY 2005 Istructions: 1) Solve any four questions. 2) All questions carry equal marks. 3) Make necessary assumptions if required. Q-1) Define marketing. Distinguish between selling and marketing. Explain the proves of marketing. Q-2) Briefly describe various functions of marketing. Q-3) Describe various bases of market segmentation. As a marketing manager of a company manufacturing readymade garments, how would you consider the possible market segmentation for such products to be sold in India? Make necessary assumptions and justify your answer. Q-4) Define sales forecasting. Explain the various methods and techniques of sales forecasting . Q-5) What are the steps in the buying decision process? How industrial buyers behaviour is different from individual buyers behaviour? Q-6) Everything is fair in the love, war and marketing. Do you agree with this statement? Discuss the role and importance of marketing ethics in the modern business world. Q-7) Write notes (Any three): a) Marketing Research Process b) Customers Satisfaction & Customer Delight c) Market Targetting and Positioning Strategies d) Identification and Analysis of Competition e) Types of Marketing Control OCTOBER 2005 Instructions: iv) All questions carry equal marks. v) Solve any five Question. Q-1) There is increasing pressure for businesses to be more Ethically and socially responsible for their actions. Critically evaluate this statement. Illustrate giving an example of an organization that does not seem behaving in an ethical or socially responsible manner. What would you propose to correct their failure in this area? [14] Q-2) i) Explain the five stages of the buyer decision process. [6] ii) You have been hired by a ketchup manufacturing company ,what information according to you is more useful consumer demographics or intormation about consumer lifestyle to understand the buyer decision process of the Consumers. Why? [8] Q-3) Write short notes on any two: [14] i) Approaches to Marketing ii) Marketing plan vi) Social responsibility of marketing organizations. Q-4) i) Discuss in brief the various bases for market segmentation of consumer goods. [7] ii) You have been hired by an energy drink company, how would you segment the market? [7] Q-5) i) What would be positioning strategy for a telecom service provider wanting to enter the Maharashtra circle in Jan.06 [8] ii) Differentiate between [6] a) Targeting Positioning b) Consumer Satisfaction and Consumer delight. Q-6) How would you analyse and identify competition if you are the marketing manager for a fast food chain, wanting to open a new outlet in fast- growing suburb. Support your answer with relevant theory. [14] Q-7) Explain the working of a marketing organization. Explain the hierarchy and work flow in an marketing organization. [14] APRIL 2012 Pattern: 2008 Time :3 Hours Max. Marks :70 Instructions to the candidates:- 1) Q.No. 1 is compulsory. 2) Q.No. 1 carries 10 marks. 3) Solve any 4 questions from Q. 2 to Q. 7. Q1) Explain the following concepts in detail (any two) [10] a) Customer satisfaction. b) Marketing concept vs selling concept. c) Holistic Marketing. d) Goods Services Continuum. Q2) Define Consumer Behaviour. Distinguish between Individual and organizational buying behaviour. [15] Q3) The Micro Environmental factors are likely to affect the marketing activities of an organisation. Discuss in the context of the Micro Environmental factors.[15] Q4) Define segmentation. Discuss geographic and psychographic bases of segmentation with suitable examples. [15] Q5) You are the marketing manager of company. You have to design a marketing mix for the following products. [15] a) Bath soap b) Tractor. Q6) Explain the process of marketing planning & control in detail. [15] Q7) Write short notes on any (3) : [15] a) Marketing Audit. b) Technological factors affecting marketing activities. c) Positioning strategies. d) Marketing Myopia. e) Social responsibility of marketing organizations. APRIL 2010 (2008 Pattern) (Backlog) Time : 3 Hours] [Max. Marks : 70 Instructions: a. All questions carry equal marks. b. Solve any five questions. Q1) Discuss various approaches to marketing in detail. Also explain the concept Marketing Myopia. Q2) Explain the significance of Segmentation, Targeting and Positioning (STP) strategies in marketing. Q3) Buyers behaviour is unpredictable, yet it is worth studying - Give your opinion. Also discuss various factors that influence Consumer Buying Behaviour. Q4) Describe various types of Marketing Organisations in detail & explain their suitability. Q5) Define marketing. Compare traditional marketing & modern marketing concepts & explain any 2 core concepts of marketing. Q6) What is the significance of designing right marketing mix & altering it from time to time? Explain with the help of suitable examples. Q7) Write short notes on (Any Two) : a) Marketing Control. b) PEST Analysis. c) 5-step buying model. d) Ethics in marketing. OCTOBER 2011 Pattern: 2008 (New) Time : 3 HIM'S] [Max. Marks : 70 Instructions: 1) Q. No. 1 is compulsory carrying 10 marks. 2) Solve any 4 questions from remaining 3) Each questions carry 15 marks. Q1) Explain the following concepts in detail. (Any 2): a) Customer satisfaction. b) Product & production concept. c) Relationship Marketing & Marketing channels. d) Customer value. Q2) What is 'Consumer Behaviour'? Explain the steps involved in the buying decision process of [15] a) A car b) Hair Dye for women Q3) Discuss the Macro Environmental affect which are likely to affect the marketing activities of an organization. [15] Q4) Elaborate on different target n)arket strategies with suitable examples. [15] Q5) Discuss the 7Ps as effective marketing tools. [15] Q6) Explain the process of planning & control in details. [15] Q7) Write short notes (Any 3) a) Positioning strategies. b) Types of organization structures. c) Marketing Audit. d) Niche Marketing. e) Market potential & Market share.