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Ql) The terms Selling and Marketing are frequently used in an interchangeable

manner. However selling is merely a tip of the iceberg called as marketing.


Comment. Briefly explain various functions of marketing.
Q2) What do you mean by the term Consumer Behaviour? Describe various
factors influencing buying behaviour of consumers.
Q3) In the modem business world, the significance of marketing management
has increased to a great extent due to the constant changes in macro
environment. Critically evaluate the statement analysing the macro
environmental factors influencing Indian marketing world.
Q4) Describe the various bases of market segmentation. How the market
segmentation can be done in respect of
a) Shampoo b) Foot wares c) Wrist Watches.
Q5) Define Marketing Audit. Describe the nature and scope of marketing
audit.
Q6) What do you mean by Social Responsibilities of Marketing Organisation
Discuss its nature & importance in the modern world.
Q7) Write notes (Any two): [7]
a) Buying Decision Process.
b) Steps in Marketing Planning Process.
c) Market Targeting & Positioning Strategies.
d) Ethics in Marketing.
MAY 2009 NEW
Instructions to the candidates:-
1) All questions carry equal marks.
2) Solve any five questions.
Ql) Define Marketing. Distinguish between Selling Concept and Marketing Concept.
Which concept would you suggest for the following:
a) A super market.
b) Automobile (4 wheeler) showroom.
Q2) What do you mean by marketing environment? Discuss the various types
of marketing environmental forces influencing marketing decisions. Give suitable
illustrations from Indian marketing world.
Q3) Describe the bases for market segmentation of consumer goods. What are the
criteria for effective market segmentation?
Q4) Briefly describe various elements of marketing mix. Discuss the significance of
suitable marketing mix in competitive environment.
Q5) Marketing planning and marketing control are the two sides of the same coin.
Critically evaluate the statement considering the nature and relationship
between these two terms. Discuss the techniques and significance of
marketing control in the modern business world.
Q6) What is meant by the term social Responsibilities of marketing organisations?
How the marketing organisations can take suitable decisions and display their
responsibilities towards various groups in the society?
Q7) Write notes (any two):
a) Holistic marketing.
b) Concept of target market and positioning.
c) Scope of marketing audit.
d) Matrix type of marketing organisation.
DECEMBER 2008
Instructions to the- candidates:
1) All questions early equal marks.
2) Solve any FIVE questions.
Q. l) What do you mean by the terms-Marketing Myopia, Societal Marketing and Holistic
Marketing? Explain and distinguish between selling, concept and Marketing concept. .
Q. 2) If you are able to know why and how consumers buy, what they buy, you can be
successful marketer. Explain the statement considering various aspects of consumer
buying behaviour. Describe the steps in consumer buying process.
Q. 3) What is meant by the terms-Macro environment and Micro environment?
Explain the term PEST analysis in the content of macro environment.
Q. 4) Describe the various. bases of market segmentation. As a marketing manager of
a company manufacturing variety of woolen garments, how would you segment the
market for such products to be sold all over India? Make necessary assumptions and
justify your answer.
Q. 5) The term marketing mix basically includes consideration of 4 Ps. However, due to
constant changes in marketing environment, few more Ps are added to the concept.
Explain the statement briefly considering the nature and importance of various elements
of marketing mix.
Q. 6) Define Marketing control. Describe the marketing control process. Explain the
scope of marketing audit.
Q. 7) Write notes (Any two):
a) Customer satisfaction and Customer Delight.
b) Steps in marketing planning process.
c) Matrix type of marketing organisation.
MAY 2008
1) All questions carry equal marks.
2) Solve any five questions.
Ql) Gone are the days of aggressive selling concept and consumer-oriented marketing
concept. Marketers are busy, at present, in understanding the implications of
competitive marketing concept and societal marketing concept. Critically evaluate the
statement considering various concepts of marketing.
Q2) What are the types of marketing organizations? Write a note on inter
departmental relations in modern business organizations.
Q3) Discuss the various types of macro and micro environmental forces
influencing marketing decisions.
Q4) What are the steps in buying decision process? Imagine the process of buying a) A
Handy Cam. b) Wedding Dress of a Bride.
Q5) Describe various. bases of market segmentation. How market targeting is
done on the basis of market segmentation? .
Q6) Define Marketing Control. Describe the marketing control process. Explain
. the scope of marketing audit.
Q7) Write notes (Any two):
a) Functional Approach to Marketing.
b) Components of Marketing Planning.
c) Customer Satisfaction V s Customer Delight.
MAY 2007
Instructions:
1) All question carry equal marks.
2) Solve any FIVE questions.
Q1) The term selling & Marketing are frequently used in the inter changeable
manner. However, selling is merely a tip of the iceberg calling as marketing.
mbau7100Comment. Briefly explain the various function of marketing.
Q2) What do you mean by marketing environments? Discuss the various types of
marketing environmental forces influencing the marketing decision.
Q3) What are the steps in buying decision Process? Imagine the process of buying the
a) A Micro-wave oven.
b) A life Insurance policy
Q4) Describe the stages of marketing planning process. What are the contents of a
marketing plan.
Q5) Assume that you are a marketing manager in a medium sized organization which
manufactures various types of bakery products. Now the company intends to launch
branded vegetable pizza to be sold as a bakery product all over India. Identify and
analyze the nature and extent of competition in the Indian Pizza market. Which
marketing strategies would you like to adopt deal with competition?
Q6) write a comprehensive note on Tools and Technique of Marketing Control with a
special emphasis on marketing audit.
Q7) Write Short Notes (Any Two):
a) Marketing Process.
b) Market Segmentation of Industrial Products.
c) Customer satisfaction Vs. Customers delight.
d) Hierarchy in Marketing Organization.
MAY 2006
Instructions:
1) All question carry equal marks.
2) Solve any five question.
Q-1) Study of various approaches to marketing helps to understand the scope of
marketing. Explain the statement considering different approaches to marketing.
Q-2) What do you mean by the term marketing planning? Explain the stages in
marketing planning process.
Q-3) Define Marketing Organisation. How will you design a marketing
organization structure for a big Indian company which intends to manufacture
and sell its bakery products on national level? Make necessary assumptions and
justify your answer.
Q-4) Consumers buying behaviour is mainly related to why consumers buy and how
consumers buy, what they buy. Critically evaluate the statement considering
various aspects of buying behaviour of consumers.
Q-5) What are the various bases of market segmentation? How market targeting is
done on the basis of market segmentation?
Q-6) Define Marketing Audit Describe the nature and importance of marketing audit
as a tool of marketing control.
Q-7) Write notes (Any two):
a) Marketing Process.
b) Customer Satisfaction and Customer Delight.
c) Marketing Control Process & Obstacles.
MAY 2006 OLD
Instructions:
1) All question carry equal marks.
2) Solve any four questions.
Q-1) Define Marketing. Describe briefly various approaches to marketing.
Q-2) What are the various bases for market segmentation? As a marketing manager
Of a company manufacturing and selling variety of tobacco products in Indian
Market, how would you segment the market? Make necessary assumptions and
Justify your answer.
Q-3) What do you mean by sales forecasting? Describe briefly various methods and
techniques of sales forecasting.
Q-4) Everything is fair in love, war and also in . marketing. Critically evaluate
The statement considering the nature and significance of marketing ethics in the
Present competitive environment.
Q-5) Define Marketing Research. Discuss the scope and importance of marketing
research in the modern business world.
Q-6) What is meant by the term Marketing Audit? Explain the nature and
importance of marketing audit as an effective tool of marketing control.
Q-7) Write notes (Any 3):
a) Marketing Proces
b) Functions of Marketing.
c) Buying Decision Process.
d) Market Targeting strategies.
e) Contents of a Marketing plan.
OCTOBER 2006
Instructions:
1) All question carry equal marks.
2) Solve any five question.
Q-1) Modern concept of marketing is of great use, not only to the business
Organizations , but also to the non business organization Critically evaluate the
statement considering the nature and utility of modern marketing concept.
Q-2) Describe the stages in the marketing planning process. As a marketing manager
of a medium sized organization, how will you conduct marketing planning for
launching of a new brand of liquid toilet Soap in Indian market? Market Make
necessary assumptions and justify your answer.
Q-3) Define Marketing Organisation . Explain the different models and hierarchy
of marketing organization.
Q-4) What do you mean by the term Consumer Behaviour? Describe the factors
influencing buying behaviour of consumers.
Q-5) What are the various bases of market segmentation can be done for the
following products-
a) Wrist watches b) Toilet soaps c) Foot wares.
Q-6) Discuss the nature and importance of social responsibilities of marketing
organiations.
Q-7) Write notes (Any two) :
a) Functional Approach to Marketing
b) Buying Decision Process
c) Marketing Audit.
MAY 2005
Istructions:
1) Solve any four questions.
2) All questions carry equal marks.
3) Make necessary assumptions if required.
Q-1) Define marketing. Distinguish between selling and marketing. Explain the proves
of marketing.
Q-2) Briefly describe various functions of marketing.
Q-3) Describe various bases of market segmentation. As a marketing manager of a
company manufacturing readymade garments, how would you consider the possible
market segmentation for such products to be sold in India? Make necessary
assumptions and justify your answer.
Q-4) Define sales forecasting. Explain the various methods and techniques of sales
forecasting .
Q-5) What are the steps in the buying decision process? How industrial buyers
behaviour is different from individual buyers behaviour?
Q-6) Everything is fair in the love, war and marketing. Do you agree with this
statement? Discuss the role and importance of marketing ethics in the modern business
world.
Q-7) Write notes (Any three):
a) Marketing Research Process
b) Customers Satisfaction & Customer Delight
c) Market Targetting and Positioning Strategies
d) Identification and Analysis of Competition
e) Types of Marketing Control
OCTOBER 2005
Instructions:
iv) All questions carry equal marks.
v) Solve any five Question.
Q-1) There is increasing pressure for businesses to be more Ethically and socially
responsible for their actions. Critically evaluate this statement. Illustrate giving an
example of an organization that does not seem behaving in an ethical or socially
responsible manner. What would you propose to correct their failure in this
area? [14]
Q-2) i) Explain the five stages of the buyer decision process. [6]
ii) You have been hired by a ketchup manufacturing company ,what information
according to you is more useful consumer demographics or intormation about
consumer lifestyle to understand the buyer decision process of the Consumers. Why?
[8]
Q-3) Write short notes on any two: [14]
i) Approaches to Marketing
ii) Marketing plan
vi) Social responsibility of marketing organizations.
Q-4) i) Discuss in brief the various bases for market segmentation of
consumer
goods. [7]
ii) You have been hired by an energy drink company, how would you
segment the market? [7]
Q-5) i) What would be positioning strategy for a telecom service provider
wanting to enter the Maharashtra circle in Jan.06 [8]
ii) Differentiate between [6]
a) Targeting Positioning
b) Consumer Satisfaction and Consumer delight.
Q-6) How would you analyse and identify competition if you are the
marketing manager for a fast food chain, wanting to open a new
outlet in fast- growing suburb. Support your answer with relevant
theory. [14]
Q-7) Explain the working of a marketing organization. Explain the
hierarchy and work flow in an marketing organization. [14]
APRIL 2012
Pattern: 2008 Time :3 Hours Max. Marks :70
Instructions to the candidates:-
1) Q.No. 1 is compulsory. 2) Q.No. 1 carries 10 marks. 3) Solve any 4 questions from Q.
2 to Q. 7.
Q1) Explain the following concepts in detail (any two) [10]
a) Customer satisfaction.
b) Marketing concept vs selling concept.
c) Holistic Marketing.
d) Goods Services Continuum.
Q2) Define Consumer Behaviour. Distinguish between Individual and organizational
buying behaviour. [15]
Q3) The Micro Environmental factors are likely to affect the marketing activities of an
organisation. Discuss in the context of the Micro Environmental factors.[15]
Q4) Define segmentation. Discuss geographic and psychographic bases of
segmentation with suitable examples. [15]
Q5) You are the marketing manager of company. You have to design a marketing mix
for the following products. [15]
a) Bath soap
b) Tractor.
Q6) Explain the process of marketing planning & control in detail. [15]
Q7) Write short notes on any (3) : [15]
a) Marketing Audit.
b) Technological factors affecting marketing activities.
c) Positioning strategies.
d) Marketing Myopia.
e) Social responsibility of marketing organizations.
APRIL 2010
(2008 Pattern) (Backlog) Time : 3 Hours] [Max. Marks : 70
Instructions: a. All questions carry equal marks. b. Solve any five questions.
Q1) Discuss various approaches to marketing in detail. Also explain the concept
Marketing Myopia.
Q2) Explain the significance of Segmentation, Targeting and Positioning (STP)
strategies in marketing.
Q3) Buyers behaviour is unpredictable, yet it is worth studying - Give your
opinion. Also discuss various factors that influence Consumer Buying
Behaviour.
Q4) Describe various types of Marketing Organisations in detail & explain their
suitability.
Q5) Define marketing. Compare traditional marketing & modern marketing
concepts & explain any 2 core concepts of marketing.
Q6) What is the significance of designing right marketing mix & altering it from
time to time? Explain with the help of suitable examples.
Q7) Write short notes on (Any Two) :
a) Marketing Control.
b) PEST Analysis.
c) 5-step buying model.
d) Ethics in marketing.
OCTOBER 2011
Pattern: 2008 (New) Time : 3 HIM'S] [Max. Marks : 70
Instructions: 1) Q. No. 1 is compulsory carrying 10 marks.
2) Solve any 4 questions from remaining 3) Each questions carry 15 marks.
Q1) Explain the following concepts in detail. (Any 2):
a) Customer satisfaction. b) Product & production concept.
c) Relationship Marketing & Marketing channels. d) Customer value.
Q2) What is 'Consumer Behaviour'? Explain the steps involved in the buying decision
process of [15]
a) A car b) Hair Dye for women
Q3) Discuss the Macro Environmental affect which are likely to affect the marketing
activities of an organization. [15]
Q4) Elaborate on different target n)arket strategies with suitable examples. [15]
Q5) Discuss the 7Ps as effective marketing tools. [15]
Q6) Explain the process of planning & control in details. [15]
Q7) Write short notes (Any 3)
a) Positioning strategies. b) Types of organization structures.
c) Marketing Audit. d) Niche Marketing.
e) Market potential & Market share.