2

Book before 4th December 2009

Two-day conference and workshops to claim your 20% early bird
26-27 January 2010, Amsterdam, The Netherlands discount

Managing Partner presents 4th Annual

Knowledge management
for the European legal profession
Maximising existing resources and managing on a minimal budget
Law firm case studies:
» A&L Goodbody, Ireland
» Allen & Overy, The Netherlands
» Bär & Karrer, Switzerland
» Gianni, Origoni, Grippo & Partners, Italy
» Herbert Smith LLP, UK
» Höcker, The Netherlands
» Latham & Watkins LLP, Germany
» Linklaters LLP, UK
» Advokatfirmaet Thommessen AS, Norway
» Van Doorne, The Netherlands
» Advokatfirman Vinge KB, Sweden
» Wolf Theiss, Austria

Expert contributions:
» EBRD, UK
» Lund University School of Economics and
Management, Sweden

A two-day conference designed to help you: PLUS:

* Assess the impact of the economic crisis and determine Pre-conference workshop:
what the future holds for law firm KM 25 January 2010
* Manage KM with minimal resources and a limited budget An introduction to knowledge management
* Structure and organise KM and develop a KM strategy for European law firms
* Increase KM contribution, collaboration and knowledge transfer Facilitated by Jo Van der Spiegel,
* Understand how different generations of lawyers share Knowledge Manager, Claeys & Engels,
knowledge and information Belgium
* Recognise the value of social media tools and maximise their use
* Ensure valuable knowledge is kept up-to-date and
correctly presented Post-conference workshop:
* Identify and respond to the KM needs of each individual 28 January 2010
practice group Developing a knowledge sharing culture
* Develop and implement an integrated CRM system Facilitated by Jakob Arffmann, Attorney/
* Drive innovation in a difficult economic climate Knowledge Manager, Norrbom Vinding,
Denmark

This brochure is printed using Forest Stewardship Council Accredited paper.

Researched by: 5 easy ways to register

tel: 020 7549 2500 email: events@ark-group.com
fax: 020 7324 2373 web: www.ark-group.com
Or see back page for mailing details
Knowledge management
for the European legal profession
Highlights from the conference
Managing Partner’s fourth annual Knowledge management for the programme include:
European legal profession conference is the only event that brings
together like-minded KM professionals from law firms across the » The impact of the economic crisis on law
continent to share best practice, and discuss and debate the latest firms, KM and the KM team
KM developments, the key challenges and issues, and the emerging » Managing KM with minimal or reduced
trends that will affect law firm KM business decisions in 2010 and resources; a law firm client's perspective
beyond. » Examining different approaches to
transferring knowledge; an academic study
Aimed exclusively at KM professionals from European law firms, this » Assessing how different generations of
unique event will provide you with the expertise, tools and strategies lawyers share knowledge and information
that you need to ensure the success of KM for your firm. » Practical strategies for efficient content
management

Plus, there are lots of opportunities for participation and general

interaction with three panel discussions, a facilitated discussion
and a case study-led workshop to enable you to pose your own
vital questions and to hear perspectives from a wide range of
firms on:

» Developing a KM strategy: Wolf Theiss, Austria

» Managing KM on a limited budget: Höcker, The Netherlands
» Innovative approaches to securing fee earner know-how
contribution: Bär & Karrer, Switzerland; A&L Goodbody,
Ireland; and Gianni, Origoni, Grippo & Partners, Italy
» Embracing, integrating and maximising social media
technologies: Allen & Overy, The Netherlands and Linklaters
LLP, UK
» Beyond 2010; the economy, law firms and KM: Höcker,
The Netherlands; EBRD, UK; and Van Doorne, The
Netherlands
Don’t miss this unique opportunity to attend the
European law firm knowledge management event
of the year!

About the workshops:

The pre-conference workshop on An Introduction to KM for European Law Firms is for those of you who are new to, or have
limited experience in KM, and is the ideal precursor to the conference. Facilitated by Jo Van der Spiegel, Knowledge Manager for
Claeys & Engels in Belgium, this interactive, small-group session will introduce knowledge management principles, benefits and
techniques and demonstrate how you can get started enabling you to be brought up to speed while making valuable contacts prior
to attending the main event.
Jo Van der Spiegel joined De Bandt, van Hecke, Lagae as a legal assistant in 1997 and later moved into a managerial role maintaining
and developing knowledge collections. In 2002, Jo took over responsibility for the information and knowledge transfer to Linklaters De
Bandt systems and developed tools for knowledge gathering, empowerment and dissemination processes. In April 2007, Jo joined
Claeys & Engels as Knowledge Manager, where he manages the information sources, tracks new legal developments, maintains
knowledge collections and offers training on knowledge tools, with the knowledge team.

The post-conference workshop on Developing a Knowledge Sharing Culture will provide you with the tools and techniques to
change your firm’s culture and influence individual behaviour to enable knowledge sharing to become part of your firm’s day-to-
day activities. Facilitated by Jakob Arffmann, Attorney/Knowledge Manager for Norrbom Vinding in Denmark, delegates will be able
to share their own experiences and hear what works and what doesn’t in an interactive and small group session.
Jakob Arffmann is a lawyer by profession, graduating in law in 2005 from the University of Copenhagen. While at university, he worked
part-time at the Danish Employers’ Association for the Financial Sector for two years. In August 2005, he was employed by Norrbom
Vinding as an assistant attorney. By January 2008, he was made responsible for knowledge and information management, concurrently
with his legal work. He was admitted to the bar in August 2008.
Knowledge management for the European legal profession
Maximising existing resources and managing on a minimal budget
Pre-conference workshop - 25 January 2010, Amsterdam
An introduction to knowledge management for
European law firms
Jo Van der Spiegel, Knowledge Manager, Claeys & Engels,
Belgium
This interactive workshop is designed to provide an
introduction to those in the legal profession who have heard
about knowledge management and know that it is important
but are not quite sure how to get started. The aim of the
workshop is to help participants:
» Understand the broad principles of knowledge
management and the business benefit it brings
» Consider their organisation and identify the
issues which might impact on a successful
implementation
» Work out how to get started or embark on the next
stage of their knowledge development strategy
» Consider the tools, techniques and technology
that might be relevant to their organisation
09:00 Registration and refreshments
09:30 Introduction
09:45 Knowledge management; main aims
» Law firms as knowledge businesses
» What is knowledge management?
» The benefits of KM for law firms
11:00 Morning coffee break
11:15 Initiating KM in your firm
» Determining what knowledge strategy to have
» Securing buy-in
» Organisational issues which impact on KM
» Setting the KM structure
12:45 Networking lunch break
13:45 Operational knowledge management
» The tools, techniques and technology
» Measuring the value of KM
15:15 Afternoon coffee break
15:30 Workshop summary
16:00 Close of workshop
Post-conference workshop - 28 January 2010, Amsterdam
Developing a knowledge sharing culture
Jakob Arffmann, Attorney/Knowledge Manager,
Norrbom Vinding, Denmark
Although many European law firms recognise the importance of
knowledge management, effective knowledge sharing has yet to
become commonplace.
This interactive workshop will provide you with the tools and techniques
to facilitate and nurture a knowledge sharing culture and a set of
behaviours in which people will share knowledge in their day-to-day
activities. The aim of the workshop is to help participants:
» Demonstrate the value of sharing knowledge
» Facilitate and nurture a knowledge sharing culture
» Introduce a set of behaviours that encourage people
to work together more effectively, to collaborate and to share
» Implement the technological tools to facilitate
knowledge sharing
» Identify the barriers to effective knowledge sharing
» Meet your firm’s business objectives
09:00 Registration and refreshments
09:30 Introduction
09:45 Building the case for more effective knowledge
sharing
» Changing your firm’s culture; nature or nurture?
» How does knowledge sharing contribute to the business?
» Building the business case for developing a knowledge
sharing culture
» Convincing the individual of the advantages of a knowledge
sharing culture
11:00 Morning coffee break
11:15 Best practice and innovation in knowledge sharing
tools and techniques
» Strengthening stakeholder commitment
» Carrot and Stick: different approaches to knowledge sharing
» Getting knowledge sharing processes and structures right
» Developing a successful reward and recognition structure
» Implementing tools to facilitate knowledge sharing
12:45 Networking lunch break
13:45 Addressing the barriers to effective knowledge sharing
» Overcoming multilingual barriers to knowledge sharing
» Managing the IT hurdles that impinge knowledge sharing
15:15 Afternoon coffee break
15:30 Workshop summary
16:00 Close of workshop
Knowledge management for the European legal profession
Maximising existing resources and managing on a minimal budget
DAY ONE: Tuesday, 26 January 2010
09:00 Registration and refreshments
CHAIR’S OPENING REMARKS
09:30 Helena Hallgarn, Head of Knowledge Management,
Advokatfirman Vinge KB, Sweden
09:40 Examining the impact of the economic crisis on the
legal profession, KM and the KM team
» How has the economic crisis affected law firms?
» What impact has the crisis had on law firm KM and the KM team?
» How essential is KM and the roles of knowledge manager and
PSL in an extreme economic climate?
» Will KM and PSL roles have to change to reflect a harsher
economic environment?
Richard King, Head of Legal Knowledge, Herbert Smith LLP, UK
10:20 Managing KM with minimal or reduced resources;
a law firm client's perspective
» Limited resources - a result of the current climate or a small KM
team?
» Identifying the wide-ranging roles and responsibilities that can
fall under KM
» Determining which KM initiatives are business critical and the
best use of your time
» Examining the similarities and differences with managing
KM in-house versus law firm KM; what advice can in-house
counsel offer to law firms?
Paul Byfield, Legal Information Specialist, EBRD, UK
11:00 Morning coffee break
FACILITATED INTERACTIVE DISCUSSION
11:30 Managing KM on a limited budget
» How are firms coping with limited investment in new
technology and staff?
» How can firms continue to undertake valuable know-how work
with minimal technical means?
» What can mid-sized and smaller firms do to keep up with the
giants?
» How can firms cut KM costs and reduce KM overheads?
Menno Ong, Knowledge & Information Manager,
Höcker, The Netherlands
12.10 Developing and managing KM; an independent
European law firm case study
» Structuring and organising KM; defining KM work and goals
» An overview of the KM success stories to date
» Lessons to be learnt and advice to offer other firms
» Future plans and developments
Paula Reid, Partner, Knowledge Development,
A&L Goodbody, Ireland
Who should attend?
Head/Director of Knowledge Management
Head/Director/Manager of Know-how
Knowledge Partner / KM Partner
Knowledge Manager/ KM Manager
Knowledge Officer/ KM Officer
Professional Support Lawyer (PSL)/ Professional Development Lawyer (PDL)
12:50 Networking lunch break
INTERACTIVE CASE STUDY WORKSHOP
13:50 Developing a KM strategy
Under the questioning and guidance of the session facilitator,
delegates will be presented with a law firm case study, and
working in small groups, will develop a KM strategy that’s
appropriate for the firm and the current economic climate.
Delegates will be encouraged to probe underlying issues,
discuss and compare alternatives, and suggest an appropriate
course of action.
Christian Burger, Head of Knowledge & Intelligence
Management, Wolf Theiss, Austria
14:50 Afternoon coffee break
PANEL DISCUSSION
15:20 Innovative approaches to securing fee earner know-how
contribution
» Identifying the factors which incentivise fee earners to
contribute – competition, status, flattery, money etc.
» Examining the barriers to fee earner KM contribution
» Real-life examples of how to encourage fee earners to
contribute to KM
Dr Raffael Büchi, Know-how Manager and Head of Staff,
Bär & Karrer, Switzerland
Paula Reid, Partner, Knowledge Development,
A&L Goodbody, Ireland
Patrizia Circosta, Lawyer, Knowledge Management Head,
Gianni, Origoni, Grippo & Partners, Italy
16:00 Examining different approaches to transferring
knowledge
» An overview of the knowledge transfer IKEA study
» What can we learn from the IKEA case?
» How can law firms exploit informal knowledge sharing?
» How much is done through sophisticated IT systems and
informally over a cup of coffee?
Anna Jonsson, Associate Professor, Department of Business
Administration, Lund University School of Economics and
Management, Sweden
16:40 Chair’s closing remarks
16:50 Close of day one
Knowledge Lawyer/ KM Lawyer
Knowledge Coordinator/ KM Coordinator
Head/Director of Information Management
Information Manager/Specialist/Officer
Information Unit Manager
Knowledge management for the European legal profession
Maximising existing resources and managing on a minimal budget
DAY TWO: Wednesday, 27 January 2010
09:00 Registration and refreshments
CHAIR’S OPENING REMARKS
09:30 Helena Hallgarn, Head of Knowledge Management,
Advokatfirman Vinge KB, Sweden
09:40 Examining how different generations of lawyers share
knowledge and information
» How do new generation lawyers like to learn, work,
collaborate, and utilise information and technology?
» Is one KM approach appropriate for different generations in a
firm?
» Changing the culture of your firm so that older generations
are brought up to speed with new ways of sharing and using
information
» Paving the way for the next generation of lawyers
Mart van de Kerkhof, Head of Knowhow and Education,
Allen & Overy, The Netherlands
PANEL DISCUSSION
10:20 Embracing, integrating and maximising social media
technologies
» Are social media technologies here to stay? Assessing the value
and longevity of the various social media tools
» Preparing a business case, persuading and training partners to
use social media tools
» Implementing social media technologies and getting the most out
of them; examples of innovative use
Mart van de Kerkhof, Head of Knowhow and Education,
Allen & Overy, The Netherlands
Gerard Bredenoord, Head of Knowledge, Linklaters LLP, UK
11:00 Morning coffee break
11:30 Ensuring valuable knowledge is correctly presented
and kept up-to-date; practical strategies for efficient
content management
» Creating a quality and consistency standard for vetting potential
content
» Establishing a programme for reviewing and updating the
database
» Assigning ‘document owners’
» Tagging and indexing content
Dr Kirsten von Rönn, Knowledge Management Lawyer,
Latham & Watkins LLP, Germany
Early Bird Discounts
20% discount when booked before 4th December 2009
15% discount when booked before 18th December 2009
10% discount when booked before 8th January 2010
12.10 Identifying the KM needs of each individual practice
group and responding appropriately
» Recognising a ‘one size fits all’ approach might not be the way
forward
» Conducting a KM audit of your firm’s various practice groups
» Sourcing an appropriate KM solution for each individual practice
area
Gerard Bredenoord, Head of Knowledge, Linklaters LLP, UK
12.50 Networking lunch break
13.50 Developing and implementing an integrated CRM system
» Goals for an integrated CRM system
» Selection of sources for integration
» Collecting, transferring and deduplicating information
» First results and reactions after introducing system firm-wide
Peter Piepers, Chief Knowledge and Innovation Officer,
Van Doorne, The Netherlands
14.50 Afternoon coffee break
15.20 How can KM drive innovation in your firm in the current
climate?
» Defining innovation; why is it important and who should lead it?
» What are the drivers for innovation in law firms?
» Developing new products and services to grow your client base
» Utilising KM techniques to drive innovation
Reidar Gjersvik, Knowledge Manager, Advokatfirmaet
Thommessen AS, Norway
PANEL DISCUSSION
16.00 Beyond 2010; the economy, law firms and KM
» What does the future hold for the economy, law firms and KM?
» How sustainable is the current law firm model?
» What increasing demands can we expect to see from law firm
clients?
» What impact will this have on KM and the KM team?
Menno Ong, Knowledge & Information Manager,
Höcker, The Netherlands
Paul Byfield, Legal Information Specialist, EBRD, UK
Peter Piepers, Chief Knowledge and Innovation Officer,
Van Doorne, The Netherlands
16.40 Chair’s closing remarks
16.50 Close of conference
 Knowledge management for the Two-day conference and workshops WAYS TO REGISTER:
26-27 January 2010, 1. Tel: +44 (0)20 7549 2500
European legal profession
Maximising existing resources and managing on a Amsterdam, The Netherlands 2. E-mail: events@ark-group.com
minimal budget 3. Web: www.ark-group.com
Booking ref: 984-10
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